CN102630048A - Media video advertisement playing method and system based on information network - Google Patents
Media video advertisement playing method and system based on information network Download PDFInfo
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Abstract
The invention discloses a media video advertisement playing method based on an information network, which comprises the steps of receiving advertisement content sent by an advertisement server, and displaying a current video in playing and a banner which demonstrates the advertisement content in a current player; and receiving requests of users for pausing videos or clicking an advertisement, according to the requests, popping up a floating video layer to push automatically media video advertisement content, and enabling the current video content in playing in the video player to be in a pause state in accordance with the requests. The method can start the floating video layer to play media video advertisements with rich content in the current video player when videos are paused or banners are clicked, so that display and evaluation of advertisement effects can be improved greatly. Besides, the invention also discloses a media video advertisement playing system.
Description
Technical field
The present invention relates to a kind of media advertisement player method and system, belong to a kind of field of carrying out ad playing and video file broadcast based on information network based on information network.
Background technology
At present, obtained popularization in a big way, wherein, advertisement in the video be divided into different cutting dimensions, can be divided into following several kinds based on the video ads of information network:
Bumper advertisements, preceding paster, in insert a floating layer advertisement (Overlay AD) in paster, bak stay, the video, the advertisement of the floating layer of standard, interactive type of floating layer advertisement, the advertisement of the floating layer of bumper advertisements+interaction, time-out advertisement.
Wherein, the advertisement meeting in video of following advertised event is used, and uses definition as follows:
Silent mode: the indication user clicks or other trigger the quiet control of behavior.
Non-silent mode: the indication user clicks or other trigger the control of non-quiet behavior.
Folding: the folding control behavior when the indication user clicks, this function are used for the size of control of video window.Typically refer to and shrink the video original size, but the window that is applicable to other types shrinks.
Expansion: the indication user clicks the expansion behavior be, and this function is used for the control of video window, is often referred to the extending video window, but also is applicable to the window expansion of other types.
Suspend: refer to that advertisement can stop the play content in the player.
Recover: refer to the content that the click behavior in the advertisement can recover playing.
Close: refer to the X button in the advertisement, the prompting user can close advertisement.
Wherein,, accepted by advertiser and user more easily more near the traditional tv medium based on the media video advertisement of information network.At present, be main all in the Internet advertising, but said single Banner can't know the user and whether really seen advertisement with single flag (banner) advertisement, when having influenced user capture and experiencing, its effect can only be through the clicking rate assessment.Therefore, it is that the displaying or the assessment of advertising results all exists many problems:
Summary of the invention
The present invention provides a kind of media video advertisement broadcast method and system in order to solve the shortcoming of prior art, and it has good reciprocation.
Wherein,, the invention provides a kind of media video advertisement broadcast method, comprising based on information network according to first purpose of the present invention:
The ad content that A, reception Advertisement Server transmit shows in progress current video and the Banner of showing said ad content in the current video player;
B, reception user's video suspends request or ad click request;
Eject a unsteady video layer according to described request and push the media video ad content automatically, and in progress current video content is in halted state according to described request in the said video player.
Further, preferable methods is after the step B, also to comprise:
Receive the operation that the user closes the media video advertisement or clicks the media video advertisement;
Close current media video advertisement or enter into media video advertisement link website pointed according to corresponding operation.
Further, preferable methods is also to comprise: judge whether said media video advertisement finishes or be closed;
Wherein, after said media video advertisement is closed or finishes, in video player, continue to play the video file of said time-out automatically.
Further, preferable methods is that said media video advertisement is the ad content that represents with the network flow-medium form.
Further, preferable methods is, be provided with in the said media video advertisement man-machine interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said video player obtains related above-mentioned action script and carries out the broadcast of interaction content in video player in the corresponding media video advertisement according to said action script.
Wherein, the present invention has taked after the such scheme, can realize interactive advertisement in the video, and in process at displaying video the interactive function of advertising creative and player, as suspending video, the function of broadcast picture-in-picture video in the video.And,, advertisement putting in video player, is watched the delivery that realizes different adlines in the video in the process of video the user through the input engine of ad system.
Wherein,, the invention provides a kind of media video advertisement play system, comprising based on information network according to another purpose of the present invention:
Advertisement Server is used for transmitting ad content to the video request program platform;
Said video playback program request platform comprises:
The advertisement interface is used to receive said ad content;
The advertisement display unit is used for showing said in progress current video and the Banner of showing said ad content at the current video player;
The motion capture unit is used to receive user's request of video time-out or ad click request;
The advertisement pushing unit; Be used for ejecting the media video advertisement of propelling movement automatically of a unsteady video layer, and in progress current video content is in halted state according to described request in the said video player according to request of said video time-out or ad click request.
Wherein, preferred construction is that said motion capture unit also is used to receive closing the media video advertisement or clicking the media video advertisement operation of user;
Said advertisement pushing unit also is used for according to aforesaid operations, closes current media video advertisement or enters into media video advertisement link website pointed.
Wherein, preferred construction is that said video playback program request platform also comprises:
The video judging unit is used to judge whether said media video advertisement finishes or be closed;
Said video playback unit is used for after said media video advertisement is closed or finishes, and in video player, plays the video file of said time-out automatically.
Wherein, preferred construction is that said media video advertisement is the ad content that represents with the network flow-medium form.
Wherein, preferred construction is, be provided with in the said media video advertisement interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said advertisement pushing unit obtains above-mentioned action script and carries out the broadcast of interaction content in video player in the corresponding media video promotional literature.
Other features and advantages of the present invention will be set forth in specification subsequently, and, partly from specification, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in the specification of being write, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Description of drawings
Below in conjunction with accompanying drawing the present invention is carried out detailed description, so that above-mentioned advantage of the present invention is clearer and more definite.
Fig. 1 is the schematic flow sheet of media video advertisement broadcast method of the present invention;
Fig. 2 is the schematic flow sheet of the media video advertisement broadcast method of a specific embodiment of the present invention;
Fig. 3 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention;
Fig. 4 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention;
Fig. 5 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention;
Fig. 6 is the structural representation of media video advertisement play system of the present invention;
Fig. 7 is the sketch map of the video playback program request platform in the media video advertisement play system of the present invention.
Embodiment
Below in conjunction with accompanying drawing and specific embodiment the present invention is carried out detailed explanation.
Method embodiment one:
Wherein, Fig. 1 is the schematic flow sheet of media video advertisement broadcast method of the present invention;
Wherein, according to shown in Figure 1, said media video advertisement broadcast method based on information network comprises the following steps:
S101: receive the ad content that Advertisement Server transmits, in the current video player, show in progress current video and the Banner of showing said ad content;
S102: the video that receives the user suspends request or ad click request;
S103: eject a unsteady video layer according to described request and push the media video ad content automatically, and in progress current video content is in halted state according to described request in the said video player.
Wherein, The present invention has taked after the said method; Overcome the shortcoming of simple Banner in the prior art, promptly it can be when video suspends or click Banner, in current video player, starts a unsteady video layer and carries out content the representing of media video advertisement of horn of plenty more; For advertising results assessment, displaying etc., has bigger improvement.
Method embodiment two:
Below in conjunction with accompanying drawing and specific embodiment to one more specifically embodiment be elaborated.Wherein, in a concrete scene, comprise the following steps:
S201: receive the ad content that Advertisement Server transmits, and below the in progress current video of current video player, show the advertisement of a flag type, show said ad content in this advertisement;
S202: the video that receives the user suspends request or ad click request;
S203: eject a unsteady video layer according to described request and push the media video advertisement automatically, and in progress current video content is in halted state in the said video player.
Wherein, present embodiment further comprises the following steps: on the basis of the foregoing description
S204: receive closing the media video advertisement or clicking the media video advertisement operation of user, close current video ads or enter into video ads the network address that is linked according to aforesaid operations, for example, the advertiser website.
Wherein, preferably, also comprise: S205: judge whether said media video advertisement finishes or be closed;
Wherein, S206: after said media video advertisement is closed or finishes;
S207: in video player, play the video file of said time-out automatically,, accomplished interactive operation and switching between the in progress video in said media video advertisement and the video player through above-mentioned holistic approach.
Wherein, in one embodiment, said media video advertisement is the ad content (TVC) that represents with the network flow-medium form, its have cost low, represent the many advantages of content.
Wherein, at one more in the preferred embodiment, be provided with in the said media video advertisement interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said video player obtains above-mentioned action script and carries out the broadcast of the said interaction content of corresponding media video promotional literature in video player inside.
For example, in particular, can be through the advertisement interface script in action script script in the media video advertisement and the video player communicate by letter the interactive action of realization ad content and video content.Occur like advertisement in video player, click the interaction content of advertisement, can be implemented in like broadcast button and suspend picture in the video, the function of picture-in-picture occurs.
Wherein, Fig. 3 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention; As shown in Figure 3, under this interface, in progress video shows the advertisement of a flag type down in the current player; Wherein, can know that this Banner content is relatively more static according to prior art; Its displaying contents can't be too many, is mostly to take FLASH or dynamic picture to constitute.
Fig. 4 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention;
As shown in Figure 4; This displaying interface be that current in progress video file is in halted state; And a unsteady video layer appears above said video file; And the video layer that should float can be play said media video ad content, and this media video advertisement can take the TVC content, and it has and represents the advantage that content is many, visual impact is bigger.
And, in a specific embodiment, an action script script in the said media video advertisement, and then through triggering above-mentioned script executing different actions.
Fig. 5 is the concrete interface sketch map of the media video ad playing of one embodiment of the invention; As shown in Figure 5, said media video advertisement is finished or is finished, and the said video file that is suspended begins to play from time-out again automatically, and, below this video, return the ad content that a flag type occurs again.
More particularly, among the present invention, when video playback, show common banner type overlay advertisement; Wherein, after the user clicks advertisement, eject a floating layer video and push TVC automatically, the bottom video content is in halted state; The user can close video equally or click video and arrive the advertiser website, and is automatic to the video that begins to play time-out after advertisement TVC content play finishes.
Wherein, realize that above-mentioned all or part of function can take ActionScript 3.0 language, this language is a kind of powerful Object-Oriented Programming Language, and it indicates an important stage in the Flash Player Runtime evolutionary process.Wherein, take ActionScript 3.0 language, can experience part preferably for Web uses to provide.
Wherein, the present invention has taked after the such scheme, can realize interactive advertisement in the video, and in process at displaying video the interactive function of advertising creative and player, as suspending video, the function of broadcast picture-in-picture video in the video.And,, advertisement putting in video player, is watched the delivery that realizes different adlines in the video in the process of video the user through the input engine of ad system.
System embodiment one:
Wherein, Fig. 6 is the structural representation of media video advertisement play system of the present invention; This system is used to carry out the said method of the foregoing description.
Wherein, Fig. 7 is the sketch map of the video playback program request platform in the media video advertisement play system of the present invention.
As shown in the figure, said media video advertisement play system based on information network comprises:
Advertisement Server is used for transmitting ad content to the video request program platform;
Said video playback program request platform comprises:
The advertisement interface is used to receive said ad content;
The advertisement display unit is used for showing said in progress current video and the Banner of showing said ad content at the current video player;
The motion capture unit is used to receive user's request of video time-out or ad click request;
The advertisement pushing unit; Be used for ejecting the media video advertisement of propelling movement automatically of a unsteady video layer, and in progress current video content is in halted state according to described request in the said video player according to request of said video time-out or ad click request.
Wherein, preferred construction is that said motion capture unit also is used to receive closing the media video advertisement or clicking the media video advertisement operation of user;
Said advertisement pushing unit also is used for according to aforesaid operations, closes current media video advertisement or enters into media video advertisement link website pointed.
Wherein, preferred construction is that said video playback program request platform also comprises:
The video judging unit is used to judge whether said media video advertisement finishes or be closed;
Said video playback unit is used for after said media video advertisement is closed or finishes, and in video player, plays the video file of said time-out automatically.
Wherein, preferred construction is that said media video advertisement is the ad content that represents with the network flow-medium form.
Wherein, preferred construction is, be provided with in the said media video advertisement interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said advertisement pushing unit obtains above-mentioned action script and carries out the broadcast of interaction content in video player in the corresponding media video promotional literature.
System embodiment of the present invention has all advantages of preceding method embodiment, that is to say, the present invention has taked after the such scheme; Overcome the shortcoming of simple Banner in the prior art; Be that it can be when video suspends or click Banner, in current video player, start a unsteady video layer and carry out content the representing of media video advertisement of horn of plenty more, assess for advertising results; Show etc. to have bigger improvement.
And said system can realize interactive advertisement in the video, and in process at displaying video the interactive function of advertising creative and player, as suspending video, the function of broadcast picture-in-picture video in the video.And,, advertisement putting in video player, is watched the delivery that realizes different adlines in the video in the process of video the user through the input engine of ad system.
Wherein, following table is the sketch map that represents and throw in rule of a kind of media video advertisement in the embodiment of the invention, quotes this table so that preceding method is carried out more detailed understanding and description with device embodiment, so that advantage of the present invention is clearer and more definite at this.
Table 1: showing advertisement and input rule
Wherein, One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be accomplished through the relevant hardware of program command; Aforesaid program can be stored in the computer read/write memory medium; This program the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: read-only memory (Read Only Memory; Abbreviation ROM), various media that can be program code stored such as random access memory (Random Acess Memory is called for short RAM), magnetic disc, terminal phone software or CD.
What should explain at last is: the above is merely the preferred embodiments of the present invention; Be not limited to the present invention; Although the present invention has been carried out detailed explanation with reference to previous embodiment; For a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present invention and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. media video advertisement broadcast method based on information network comprises:
The ad content that A, reception Advertisement Server transmit shows in progress current video and the Banner of showing said ad content in the current video player;
B, reception user's video suspends request or ad click request;
Eject a unsteady video layer according to described request and push the media video ad content automatically, and in progress current video content is in halted state according to described request in the said video player.
2. media video advertisement broadcast method according to claim 1 is characterized in that, after the step B, also comprises:
Receive the operation that the user closes the media video advertisement or clicks the media video advertisement;
Close current media video advertisement or enter into media video advertisement link website pointed according to corresponding operation.
3. media video advertisement broadcast method according to claim 2 is characterized in that, also comprises: judge whether said media video advertisement finishes or be closed;
Wherein, after said media video advertisement is closed or finishes, in video player, continue to play the video file of said time-out automatically.
4. according to the arbitrary described media video advertisement broadcast method of claim 1～3, it is characterized in that said media video advertisement is the ad content that represents with the network flow-medium form.
5. according to the arbitrary described media video advertisement broadcast method of claim 1～3, it is characterized in that, be provided with in the said media video advertisement man-machine interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said video player obtains related above-mentioned action script and carries out the broadcast of interaction content in video player in the corresponding media video advertisement according to said action script.
6. media video advertisement play system based on information network comprises:
Advertisement Server is used for transmitting ad content to the video request program platform;
Said video playback program request platform comprises:
The advertisement interface is used to receive said ad content;
The advertisement display unit is used for showing said in progress current video and the Banner of showing said ad content at the current video player;
The motion capture unit is used to receive user's request of video time-out or ad click request;
The advertisement pushing unit; Be used for ejecting the media video advertisement of propelling movement automatically of a unsteady video layer, and in progress current video content is in halted state according to described request in the said video player according to request of said video time-out or ad click request.
7. media video advertisement play system according to claim 6 is characterized in that, said motion capture unit also is used to receive closing the media video advertisement or clicking the media video advertisement operation of user;
Said advertisement pushing unit also is used for according to aforesaid operations, closes current media video advertisement or enters into media video advertisement link website pointed.
8. media video advertisement play system according to claim 7 is characterized in that, said video playback program request platform also comprises:
The video judging unit is used to judge whether said media video advertisement finishes or be closed;
Said video playback unit is used for after said media video advertisement is closed or finishes, and in video player, plays the video file of said time-out automatically.
9. according to the arbitrary described media video advertisement play system of claim 6～8, it is characterized in that said media video advertisement is the ad content that represents with the network flow-medium form.
10. according to the arbitrary described media video advertisement broadcast method of claim 6～8, it is characterized in that, be provided with in the said media video advertisement interaction content and with this interaction content associated action script;
Wherein, click said interaction content, said advertisement pushing unit obtains above-mentioned action script and carries out the broadcast of interaction content in video player in the corresponding media video promotional literature.
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