CN111932322A - Advertisement display method, related device, equipment and storage medium - Google Patents
Advertisement display method, related device, equipment and storage medium Download PDFInfo
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Abstract
The application discloses a method, a related device, equipment and a storage medium for advertisement display related to data storage and data reading, and also relates to the field of artificial intelligence, which is used in the technical field of storage and the technical field of computer vision. The method comprises the following steps: the server receives interaction information aiming at a first video, which is sent by terminal equipment; acquiring N frame information corresponding to N video frames according to the target video frame; if the interaction information is successfully matched with the target frame information in the N pieces of frame information, determining a target advertisement identifier according to the target frame information; and sending the target advertisement corresponding to the target advertisement identification to the terminal equipment so that the terminal equipment displays the target advertisement. The method and the device can push the target advertisement associated with the article to the user, on one hand, diversity and flexibility of advertisement putting are increased, and the method and the device are favorable for improving advertisement putting effect. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Description
Technical Field
The present application relates to the field of storage technologies and computer vision technologies, and in particular, to a method, a related apparatus, a device, and a storage medium for advertisement display.
Background
With the coming of the mobile internet era, the ways of citizens pursuing hot drama sets and comprehensive arts are more and more diversified, and many users choose to watch the cable television through video platforms of terminal equipment such as mobile phones, computers and tablet computers without paying for the cable television. The internet advertising market also aims at the video platform, and product advertisements are put on the video platform.
At present, the main way of placing advertisements on a video platform is that the video platform receives order information provided by an advertiser first, and the order information includes commodity information, advertisement placement frequency, advertisement placement time and the like. Then, the video platform can embed the advertisement content in the video resource based on the order information, and when the user clicks and watches the video, the advertisement content can be played.
However, the existing advertisement delivery method is too single, and the user directly skips or does not watch the advertisement which is not interested in, so that the advertisement delivery effect is poor.
Disclosure of Invention
The embodiment of the application provides an advertisement display method, a related device, equipment and a storage medium, and on one hand, the diversity and flexibility of advertisement putting are increased, and the advertisement putting effect is favorably improved. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
In view of the above, an aspect of the present application provides an advertisement displaying method, including:
receiving interaction information aiming at a first video, which is sent by terminal equipment, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
acquiring N pieces of frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to a first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
if the interaction information is successfully matched with the target frame information in the N pieces of frame information, determining a target advertisement identification according to the target frame information, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information;
and sending the target advertisement corresponding to the target advertisement identification to the terminal equipment so that the terminal equipment displays the target advertisement.
Another aspect of the present application provides another advertisement displaying method, including:
acquiring interaction information aiming at a first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
sending interaction information to a server to enable the server to acquire N pieces of frame information corresponding to N video frames according to a target video frame, wherein the N video frames belong to a first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
if the interaction information is successfully matched with the target frame information in the N pieces of frame information, receiving a target advertisement sent by a server, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information, the target frame information comprises a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relation;
and displaying the target advertisement.
Another aspect of the present application provides an advertisement display device, including:
the receiving module is used for receiving interaction information aiming at a first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
the acquisition module is used for acquiring N pieces of frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to a first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
the determining module is used for determining a target advertisement identifier according to the target frame information if the interaction information is successfully matched with the target frame information in the N pieces of frame information, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information;
and the sending module is used for sending the target advertisement corresponding to the target advertisement identification to the terminal equipment so as to enable the terminal equipment to display the target advertisement.
In one possible design, in one implementation of another aspect of the embodiments of the present application, the first video includes M video frames, each video frame corresponds to one frame information, the frame information includes a time stamp, M is an integer greater than or equal to N;
the acquisition module is specifically used for determining a target video frame from the M video frames according to the target time identifier and the time identifier included in each frame information;
taking a target video frame as a center, acquiring front P video frames adjacent to the target video frame and rear Q video frames adjacent to the target video frame from M video frames, wherein P is an integer greater than or equal to 0, and Q is an integer greater than or equal to 0;
acquiring N video frames according to the target video frame, the front P video frames and the rear Q video frames;
and acquiring frame information corresponding to each video frame in the N video frames to obtain N frame information.
In one possible design, in another implementation of another aspect of the embodiments of the present application, the target frame information includes a target item name;
the advertisement display device also comprises an identification module;
the identification module is used for identifying the interaction information after the acquisition module acquires N frame information corresponding to the N video frames according to the target video frame to obtain identification information, wherein the identification information comprises a text identification result;
and the determining module is further used for determining that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is consistent with the name of the target object.
In one possible design, in another implementation manner of another aspect of the embodiment of the present application, the target frame information includes a target keyword set, where the target keyword set includes K target keywords, and K is an integer greater than or equal to 1;
the identification module is further used for identifying the interaction information after the acquisition module acquires N frame information corresponding to the N video frames according to the target video frame to obtain identification information, wherein the identification information comprises a text identification result;
and the determining module is further used for determining that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is successfully matched with the target keyword set.
In one possible design, in another implementation of another aspect of the embodiments of the present application, the target frame information includes target vendor information;
the identification module is further used for identifying the interaction information after the acquisition module acquires N frame information corresponding to the N video frames according to the target video frame to obtain identification information, wherein the identification information comprises a text identification result;
and the determining module is further used for determining that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is successfully matched with the target manufacturer information.
In one possible design, in another implementation of another aspect of an embodiment of the present application,
the identification module is specifically used for performing text identification on the interactive information to obtain a text identification result included in the identification information;
performing semantic recognition on the interactive information to obtain a semantic recognition result included in the recognition information;
determining an emotion degree score according to a semantic recognition result;
and if the emotion degree score is greater than or equal to the emotion degree score threshold value, matching the text recognition result with the target frame information.
In one possible design, in another implementation of another aspect of an embodiment of the present application,
the acquisition module is further used for acquiring a first video before acquiring N frame information corresponding to N video frames according to the target video frame, wherein the first video comprises M video frames, each video frame corresponds to a time identifier, and M is an integer greater than or equal to N;
the identification module is further used for carrying out image identification on any video frame in the first video to obtain an image identification result, wherein the image identification result comprises an article name or a first preset field;
the acquisition module is further used for acquiring manufacturer information of the advertisement, a keyword set of the advertisement and an advertisement identifier of the advertisement aiming at any video frame in the first video if an image identification result corresponding to any video frame comprises an article name and the article name has a corresponding advertisement, wherein the manufacturer information, the keyword set, the advertisement identifier, the article name and the time identifier all belong to frame information corresponding to any video frame;
the obtaining module is further configured to, for any one video frame in the first video, obtain a second preset field if an image recognition result corresponding to the any one video frame includes a first preset field, where the second preset field, the first preset field, and the time identifier all belong to frame information corresponding to the any one video frame.
In one possible design, in another implementation manner of another aspect of the embodiment of the present application, the interaction information further carries a target user identifier, and the target frame information includes a target object name;
the advertisement display device also comprises a storage module;
the determining module is further used for determining the name of the target object according to the target frame information after determining the target advertisement identification according to the target frame information;
and the storage module is used for storing at least one item of the target object name and the target advertisement identification to the interest pool corresponding to the target user identification.
In one possible design, in another implementation of another aspect of an embodiment of the present application,
the sending module is specifically used for determining at least one of a target object name and a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information;
if frame information corresponding to a first video frame in a first video is successfully matched with the name of a target object stored in the interest pool, sending a target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the first video frame, wherein the first video frame appears behind the target video frame;
and if the frame information corresponding to the second video frame in the first video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the second video frame, wherein the second video frame appears behind the target video frame.
In one possible design, in another implementation of another aspect of an embodiment of the present application,
the sending module is specifically used for determining at least one of a target object name and a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information;
if the frame information corresponding to the third video frame in the second video is successfully matched with the target object name stored in the interest pool, sending a target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the third video frame, wherein the second video and the first video belong to different videos;
and if the frame information corresponding to the fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the fourth video frame.
Another aspect of the present application provides another advertisement presentation apparatus, including:
the acquisition module is used for acquiring interaction information aiming at the first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
the sending module is used for sending the interaction information to the server so that the server can obtain N pieces of frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to the first video, the N video frames comprise the target video frame, the frame information and the video frame have a corresponding relation, and N is an integer greater than or equal to 1;
the receiving module is used for receiving the target advertisement sent by the server if the interaction information is successfully matched with the target frame information in the N pieces of frame information, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information, the target frame information comprises a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relation;
and the display module is used for displaying the target advertisement.
In one possible design, in one implementation of another aspect of an embodiment of the present application,
the receiving module is specifically used for receiving the target advertisement sent by the server if the server detects that frame information corresponding to a first video frame in the first video is successfully matched with the target object name stored in the interest pool, wherein the first video frame appears behind the target video frame;
displaying a targeted advertisement on a first video frame;
or the like, or, alternatively,
the receiving module is specifically used for receiving the target advertisement sent by the server if the server detects that frame information corresponding to a second video frame in the first video is successfully matched with the target advertisement identifier stored in the interest pool, wherein the second video frame appears behind the target video frame;
the targeted advertisement is presented on the second video frame.
In one possible design, in another implementation of another aspect of an embodiment of the present application,
the receiving module is specifically used for receiving the target advertisement sent by the server if the server detects that frame information corresponding to a third video frame in the second video is successfully matched with the target object name stored in the interest pool, wherein the second video and the first video belong to different videos;
displaying the target advertisement on the third video frame;
or the like, or, alternatively,
the receiving module is specifically used for receiving the target advertisement sent by the server if the server detects that the frame information corresponding to the fourth video frame in the second video is successfully matched with the target advertisement identifier stored in the interest pool;
and displaying the target advertisement on the fourth video frame.
Another aspect of the application provides a server comprising a memory and a processor;
wherein the memory is used for storing programs;
the processor is used for executing the program in the memory, and the processor is used for executing the method provided by the above aspects according to the instructions in the program.
Another aspect of the application provides a terminal device, comprising a memory and a processor;
wherein the memory is used for storing programs;
the processor is used for executing the program in the memory, and the processor is used for executing the method provided by the above aspects according to the instructions in the program.
Another aspect of the present application provides a computer-readable storage medium having stored therein instructions, which when executed on a computer, cause the computer to perform the method of the above-described aspects.
In another aspect of the application, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method provided by the above aspects.
According to the technical scheme, the embodiment of the application has the following advantages:
in the embodiment of the application, a method for displaying advertisements is provided, in which a server first receives interaction information aiming at a first video sent by a terminal device, the interaction information carries a target time identification, the target time identification corresponds to a target video frame in the first video, then N pieces of frame information corresponding to N video frames are obtained according to the target video frame, the N video frames belong to a first video, the N video frames comprise target video frames, the frame information and the video frames have corresponding relations, when the interaction information is successfully matched with the target frame information in the N pieces of frame information, the server determines a target advertisement identifier according to the target frame information, the target frame information belongs to one frame information of N frame information, and then a target advertisement corresponding to a target advertisement identification is sent to the terminal equipment so that the terminal equipment can display the target advertisement, wherein N is an integer greater than or equal to 1. Through the method, whether the user is interested in the objects appearing in the video is measured by combining the interactive information sent by the user aiming at the video content, if the fact that the interactive information sent by the user is successfully matched with the frame information corresponding to a certain video frame in the video is detected, the fact that the user is likely to be interested in the objects appearing in the video frame is shown, and therefore the target advertisements related to the objects can be pushed to the user, on one hand, the diversity and flexibility of advertisement putting are improved, and the advertisement putting effect is favorably improved. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Drawings
FIG. 1 is a schematic diagram of an architecture of an advertisement presentation system according to an embodiment of the present application;
FIG. 2 is a schematic view of an interaction flow of an advertisement presentation method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of an embodiment of an advertisement presentation method in an embodiment of the present application;
FIG. 4 is a schematic diagram of an embodiment of a video frame in an embodiment of the present application;
FIG. 5 is a diagram illustrating frame information based on a first video according to an embodiment of the present application;
FIG. 6 is a schematic diagram of an embodiment of N video frames in an embodiment of the present application;
FIG. 7 is a schematic diagram of another embodiment of a method for advertisement presentation according to an embodiment of the present application;
FIG. 8 is a schematic diagram of an embodiment of the present application showing targeted advertising;
FIG. 9 is a schematic diagram of an interface for displaying targeted advertisements in an embodiment of the present application;
FIG. 10 is a schematic view of another interface for displaying targeted advertisements in an embodiment of the present application;
FIG. 11 is a schematic view of an embodiment of an advertisement displaying apparatus according to the embodiment of the present application;
FIG. 12 is a schematic view of another embodiment of an advertisement displaying apparatus according to the embodiment of the present application;
FIG. 13 is a schematic structural diagram of a server in an embodiment of the present application;
fig. 14 is a schematic structural diagram of a terminal device in an embodiment of the present application.
Detailed Description
The embodiment of the application provides an advertisement display method, a related device, equipment and a storage medium, which are used for increasing the diversity and flexibility of advertisement putting and are beneficial to improving the advertisement putting effect.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims of the present application and in the drawings described above, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "corresponding" and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
With the coming of the mobile internet era, the ways of citizens pursuing hot drama sets and comprehensive arts are more and more diversified, and many users choose to watch the cable television through video platforms of terminal equipment such as mobile phones, computers and tablet computers without paying for the cable television. The internet advertising market also aims at the video platform, and product advertisements are put on the video platform. Based on this, the advertisement display method provided by the application can be applied to a scene of advertisement putting on a video platform, for example, the video platform receives advertisement content provided by an advertiser first, when a user clicks and watches a video and sends interactive information aiming at the video, the video platform can determine whether the user is interested in an article appearing in the video according to the interactive information, if the user is interested in the article and the article corresponds to an advertisement, when the article appears again in the video watched by the user, the article corresponding advertisement is displayed, or the article corresponding advertisement is displayed when the user watches other videos, and the like, so that the possibility of playing the advertisement interested by the user is increased, the diversity and flexibility of advertisement putting are increased, and the advertisement putting effect is favorably improved.
Based on the above scenario, the present application provides an advertisement display method, which is applied to the advertisement display system shown in fig. 1, where fig. 1 is an architecture schematic diagram of the advertisement display system in the embodiment of the present application, as shown in the figure, the advertisement display system includes a server and a terminal device, and a client is deployed on the terminal device. The user sends the interactive information through the terminal equipment, the terminal equipment sends the interactive information input by the user to the server, the server analyzes the content of mutual information, and mines the articles which the user may be interested in, and if the articles have corresponding advertisements, the server can also push the advertisements related to the articles to the terminal equipment.
The server related to the application can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and can also be a cloud server providing basic cloud computing services such as cloud service, a cloud database, cloud computing, a cloud function, cloud storage, Network service, cloud communication, middleware service, domain name service, safety service, Content Delivery Network (CDN), big data and an artificial intelligence platform. The terminal device may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a palm computer, a personal computer, a smart television, a smart watch, and the like. The terminal device and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein. The number of servers and terminal devices is not limited.
Based on the above description, the method for advertisement presentation will be described below, please refer to fig. 2, fig. 2 is an interactive flow diagram of the advertisement presentation method in the embodiment of the present application, as shown in the figure,
in step S1, the terminal device obtains interaction information for a first video sent by a user, where the interaction information carries interaction information of a target time identifier, and the target time identifier corresponds to a target video frame in the first video, where the first video includes a plurality of video frames, and the target video frame belongs to one of the video frames.
In step S2, the terminal device sends the interaction information carrying the target time identifier to the server.
In step S3, the first video includes M video frames, and the server may determine the target video frame according to the target time identifier, then obtain N video frames from the M video frames according to the position of the target video frame, and then obtain frame information corresponding to each video frame, that is, obtain N frame information.
In step S4, the server identifies the interaction information to obtain identification information.
In step S5, the server matches the identification information with each of the N pieces of frame information, for example, assuming that the frame information includes the name of the target item, if the identification information is consistent with the name of the target item, it may be determined that the interaction information is successfully matched with the frame information. Assuming that the frame information includes a set of target keywords, it may be determined that the interaction information is successfully matched with the frame information if the identification information hits the set of target keywords. Assuming that the frame information includes the target manufacturer information, if the text recognition result included in the recognition information is successfully matched with the target manufacturer information, it may be determined that the interactive information is successfully matched with the frame information.
In step S6, after the server determines that the interaction information is successfully matched with any one of the N pieces of frame information, the server may determine a target advertisement identifier according to the successfully matched frame information, and may determine the target advertisement based on the target advertisement identifier.
In step S7, the server transmits the targeted advertisement to the terminal device.
In step S8, the terminal device presents the targeted advertisement.
Since the server needs to store frame information corresponding to a large number of video frames in advance, a large amount of data may also be stored in the cloud server based on cloud technology (cloud technology). Some basic concepts of cloud technology will be described below. The cloud technology is a hosting technology for unifying series resources such as hardware, software, network and the like in a wide area network or a local area network to realize the calculation, storage, processing and sharing of data. The cloud technology is a general term of network technology, information technology, integration technology, management platform technology, application technology and the like applied based on a cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.
As cloud technologies have been researched and developed, the cloud technologies have been researched in various directions. In the embodiment of the application, a large amount of frame information may be generated, a large storage space is required, and in addition, an interest pool corresponding to each user is also constructed, and the information can be realized through cloud storage (cloud storage). In the following, cloud storage is a new concept extended and developed from a cloud computing concept, and a distributed cloud storage system (hereinafter referred to as a storage system) refers to a storage system that integrates a large number of storage devices (storage devices are also referred to as storage nodes) of various types in a network through application software or application interfaces to cooperatively work by using functions such as cluster application, a grid technology, and a distributed storage file system, and that provides a data storage function and a service access function to the outside. At present, a storage method of a storage system is as follows: logical volumes are created, and when created, each logical volume is allocated physical storage space, which may be the disk composition of a certain storage device or of several storage devices. The client stores data on a certain logical volume, that is, the data is stored on a file system, the file system divides the data into a plurality of parts, each part is an object, the object not only contains the data but also contains additional information such as data identification (ID entry), the file system writes each object into a physical storage space of the logical volume, and the file system records storage location information of each object, so that when the client requests to access the data, the file system can allow the client to access the data according to the storage location information of each object. The storage system allocates a physical storage space for a logical volume, and specifically, the physical storage space is divided into stripes in advance according to a capacity measurement (the measurement usually has a large margin with respect to the capacity of an actual object to be stored) of an object stored in the logical volume and a group of Redundant Array of Independent Disks (RAID), and one logical volume can be understood as one stripe, so that the physical storage space is allocated to the logical volume.
With reference to the above description, a method for displaying an advertisement in the present application will be described below with a server as an execution subject, please refer to fig. 3, where fig. 3 is a schematic diagram of an embodiment of an advertisement displaying method in an embodiment of the present application, and as shown in the drawing, an embodiment of the method for displaying an advertisement in the embodiment of the present application includes:
101. the method comprises the steps that a server receives interaction information aiming at a first video, which is sent by a terminal device, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
in this embodiment, when the first video is played on the terminal device, the user may send the interactive information through the terminal device, the interactive information may be barrage information or comment information, and the presentation form of the interactive information may be a text, a voice, an image, or the like, which is not limited herein.
Illustratively, assume that the first video includes 6 video frames, respectively video frame a, video frame B, video frame C, video frame D, video frame E, and video frame F, each corresponding to a time identifier, e.g., video frame a corresponds to time identifier "1", video frame B corresponds to time identifier "2", video frame C corresponds to time identifier "3", video frame D corresponds to time identifier "4", video frame E corresponds to time identifier "5", and video frame F corresponds to time identifier "6". For convenience of introduction, the present embodiment takes 1 video frame corresponding to 1 second as an example for description, please refer to fig. 4, and fig. 4 is a schematic view of an embodiment of the video frame in the present embodiment, as shown in the figure, the first video includes 6 video frames, where the video frame a is a video frame corresponding to 0 second to 1 second, the video frame B is a video frame corresponding to 1 second to 2 seconds, the video frame C is a video frame corresponding to 2 seconds to 3 seconds, the video frame D is a video frame corresponding to 3 seconds to 4 seconds, the video frame E is a video frame corresponding to 4 seconds to 5 seconds, and the video frame F is a video frame corresponding to 5 seconds to 6 seconds. Based on this, if the target time flag is "3", the server may determine that the target time flag indicates video frame C in the first video, i.e., that video frame C is a target video frame.
102. The server acquires N pieces of frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to a first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
in this embodiment, after the server determines the target video frame, N frame information corresponding to the N video frames may be obtained according to the target video frame. Specifically, the frame information includes a time identifier, and may further include at least one of an article name, a keyword set, manufacturer information, and an advertisement identifier. For convenience of understanding, please refer to fig. 5, fig. 5 is a schematic diagram of frame information based on a first video in the embodiment of the present application, as shown in the figure, a1 is used for indicating the first video, a2 is used for indicating any one of N video frames, A3 is used for indicating frame information corresponding to any one of the video frames, a4 is used for indicating a time identifier included in the frame information, a5 is used for indicating an article name, a6 is used for indicating a keyword set included in the frame information, a7 is used for indicating manufacturer information included in the frame information, and A8 is used for indicating an advertisement identifier included in the frame information.
Exemplarily, it is assumed that the first video includes 10 video frames, which are respectively a video frame a to a video frame J, wherein the target video frame is a video frame D (i.e., a4 th video frame), and if N is 5, the extracted 5 video frames may include a video frame B, a video frame C, a video frame D, a video frame E, and a video frame F. Each video frame corresponds to one frame information. For example, video frame B corresponds to frame information B1. The frame information B1 includes a time identifier corresponding to the video frame B, and may further include at least one of an item name, manufacturer information, and a keyword set.
103. If the interaction information is successfully matched with the target frame information in the N pieces of frame information, the server determines a target advertisement identification according to the target frame information, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information;
in this embodiment, the server matches the interaction information with each of the N pieces of frame information, and if the target frame information of the N pieces of frame information is successfully matched with the interaction information, a target advertisement identifier may be further determined based on the target frame information, where the target advertisement identifier is used to indicate a target advertisement. It should be understood that the target frame information may be any one of the N frame information, and may also refer to a specific frame information, which is not limited herein. And if each piece of frame information of the N pieces of frame information is not associated with the interactive information, judging that the interactive information fails to be matched with the target frame information in the N pieces of frame information.
Specifically, the content matched with the interactive information may be at least one of an article name, a keyword set, and manufacturer information included in the frame information. It should be noted that, in practical applications, the frame information may further include a plurality of advertisement identifiers, for example, the name of an object included in the target frame information is "lipstick", and the manufacturer information is "deo (Dior)" and "Chanel" (Chanel).
104. And the server sends the target advertisement corresponding to the target advertisement identification to the terminal equipment so that the terminal equipment displays the target advertisement.
In this embodiment, after the server determines the target advertisement identifier, the server obtains the corresponding target advertisement based on the target advertisement identifier, so that the server can send the target advertisement to the terminal device, and the terminal device plays the target advertisement.
In the embodiment of the application, a method for displaying advertisements is provided, and by the above manner, the user is measured whether to be interested in the objects appearing in the video by combining the interactive information sent by the user aiming at the video content, and if it is detected that the interactive information sent by the user is successfully matched with the frame information corresponding to a certain video frame in the video, the user is indicated to be possibly interested in the objects appearing in the video frame, so that the target advertisements related to the objects can be pushed to the user. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the first video includes M video frames, each video frame corresponds to one frame information, the frame information includes a time identifier, and M is an integer greater than or equal to N;
the server acquires N frame information corresponding to the N video frames according to the target video frame, and the method specifically comprises the following steps:
the server determines a target video frame from the M video frames according to the target time identifier and the time identifier included in each frame information;
the server takes a target video frame as a center, and obtains front P video frames adjacent to the target video frame and rear Q video frames adjacent to the target video frame from M video frames, wherein P is an integer larger than or equal to 0, and Q is an integer larger than or equal to 0;
the server acquires N video frames according to the target video frame, the front P video frames and the rear Q video frames;
the server acquires frame information corresponding to each video frame in the N video frames to obtain N frame information.
In this embodiment, a method for acquiring N pieces of frame information is described. Assume that the first video includes M video frames and each video frame has a frame information, the frame information including a time stamp. Because the interactive information carries the target time identifier and the time identifier included in each frame information, the server can determine the target video frame corresponding to the interactive information from the M video frames in the first video according to the target time identifier and the time identifier corresponding to each frame information.
Illustratively, assume that the first video includes 6 video frames, each video frame corresponds to frame information, and the frame information corresponds to a temporal identification. For easy understanding, please refer to table 1, where table 1 is an illustration of a corresponding relationship between video frames, frame information, and time stamps.
TABLE 1
| Video frame | Frame information | Time identification |
| Video frame A | Frame information a1 | 1 |
| Video frame B | |
2 |
| Video frame C | |
3 |
| Video frame D | |
4 |
| Video frame E | |
5 |
| Video frame F | |
6 |
As can be seen from table 1, assuming that the target time identifier carried by the interaction information is "1", it can be determined that the target video frame is video frame a, and the target frame information is frame information a 1. Further, assuming that the target time identifier carried by the interaction information is "5", it can be determined that the target video frame is video frame E, and the target frame information is frame information E1.
Specifically, the server takes the target video frame as a center, and acquires the first P video frames adjacent to the target video frame and the last Q video frames adjacent to the target video frame from the M video frames, and may acquire N video frames based on the target video frame, the first P video frames and the last Q video frames, that is, N is 1+ P + Q. P is an integer greater than or equal to 0, Q is an integer greater than or equal to 0, and P may be equal to or different from Q. Assuming that the target video frame is the first video frame of the M video frames, there are no first P video frames adjacent to the target video frame in the M video frames, where P is equal to 0, and N is 1+ Q. Assuming that the target video frame is the last video frame of the M video frames, there are no last Q video frames adjacent to the target video frame in the M video frames, and Q is equal to 0, i.e., N is 1+ P. If the target video frame is in the middle of M video frames, P can be set equal to Q.
For convenience of understanding, taking 10 video frames in the first video as an example, please refer to fig. 6, and fig. 6 is a schematic view of an embodiment of N video frames in the present embodiment, as shown in fig. 6, (a) illustrates that the target time is "5", that is, the target video frame is a video frame E, and it is assumed that 9 video frames need to be taken out with the target video frame as a center, and P is equal to Q, so that the first 4 video frames (i.e., video frames a to D) adjacent to the video frame E and the last 4 video frames (i.e., video frames F to I) adjacent to the video frame E can be obtained. Fig. 6 (B) illustrates that the target time is "1", that is, the target video frame is video frame a, and it is assumed that 9 video frames need to be taken out with the target video frame as the center, and video frame a has no first P video frames adjacent thereto, and thus, the last 8 video frames (i.e., video frames B to I) adjacent to video frame a need to be acquired. Fig. 6 (C) illustrates that the target time is marked as "9", that is, the target video frame is video frame I, and it is assumed that 9 video frames need to be taken out centering on the target video frame, and video frame a has no next Q video frame adjacent thereto, and thus, the first 8 video frames (i.e., video frames a to H) adjacent to video frame I need to be acquired. And then acquiring frame information corresponding to the determined 9 video frames respectively, thereby obtaining 9 frame information. It should be understood that the foregoing examples are for the purpose of illustrating the present disclosure only and are not to be construed as limiting the present disclosure.
In the embodiment of the application, a method for acquiring N pieces of frame information is provided, and in the above manner, because the frame information includes the time identifier, the server takes out a plurality of video frames adjacent to the target video frame as analysis objects according to the target time identifier, thereby being beneficial to determining interested articles of a user. In addition, N video frames are obtained by taking the target video frame as the center, and because the inter-frame similarity of adjacent video frames is high, the N frame information corresponding to the N video frames can accurately reflect the information related to the target video frame, so that the accuracy of subsequent matching is improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the target frame information includes a target item name;
after the server acquires N frame information corresponding to the N video frames according to the target video frame, the method further comprises the following steps:
the server identifies the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is consistent with the name of the target object, the server determines that the interaction information is successfully matched with the target frame information.
In this embodiment, a method for matching based on item name information is introduced. The server can also identify the interactive information to obtain a text identification result, then the text identification result is compared with the name of the target object included in the target frame information, and if the comparison result is consistent, the server determines that the interactive information is successfully matched with the target frame information. It should be noted that, in the present application, the target frame information is taken as an example for description, and in practical applications, other frame information in the N frame information is also compared in a similar manner, which is not described herein again.
In this embodiment, an Artificial Intelligence (AI) technology needs to be adopted to identify the interactive information, and some basic concepts in the AI field are introduced here. AI is a theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use the knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that can react in a manner similar to human intelligence. Artificial intelligence is the research of the design principle and the realization method of various intelligent machines, so that the machines have the functions of perception, reasoning and decision making. The artificial intelligence technology is a comprehensive subject and relates to the field of extensive technology, namely the technology of a hardware level and the technology of a software level. The artificial intelligence infrastructure generally includes technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and the like. Secondly, obtaining the identification information including the text identification result for the interactive information requires Natural Language Processing (NLP) related to the AI field, and NLP is an important direction in the fields of computer science and artificial intelligence. It studies various theories and methods that enable efficient communication between humans and computers using natural language. Natural language processing is a science integrating linguistics, computer science and mathematics. Therefore, the research in this field will involve natural language, i.e. the language that people use everyday, so it is closely related to the research of linguistics. Natural language processing techniques typically include text processing, semantic understanding, machine translation, robotic question and answer, knowledge mapping, and the like.
Specifically, the interactive information is 'i likes the color number of the lipstick', and the name of the target object is 'lipstick' as an example for explanation, and it is assumed that the text recognition result obtained after the server recognizes the interactive information is 'lipstick', that is, the text recognition result is consistent with the name of the target object, so that it can be determined that the interactive information and the target frame information are successfully matched. The interactive information is 'the refrigerator looks very practical', the name of the target object is 'the refrigerator' is taken as another example for explanation, the server identifies the interactive information to obtain the identification information, the text identification result is 'the refrigerator', the text identification result obtained after the server identifies the interactive information is 'the television', namely, the text identification result is inconsistent with the name of the target object, and therefore, the interactive information and the target frame information can be determined to be unsuccessfully matched.
In the embodiment of the application, a method for matching based on article name information is provided, and through the above manner, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that a target article which a user may like can be deduced, and therefore, an advertisement corresponding to the target article delivered to the user can be further improved in advertisement delivery effect.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the target frame information includes a target keyword set, where the target keyword set includes K target keywords, and K is an integer greater than or equal to 1;
after the server acquires N frame information corresponding to the N video frames according to the target video frame, the method further comprises the following steps:
the server identifies the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is successfully matched with the target keyword set, the server determines that the interaction information is successfully matched with the target frame information.
In this embodiment, a method for matching based on a keyword set is introduced, where the server may further identify the interactive information to obtain a text identification result, compare the text identification result with a target keyword set included in the target frame information, and if the text identification result hits any one of target keywords in the target keyword set, the server determines that the interactive information and the target frame information are successfully matched, where the target keyword set includes at least one target keyword. It should be noted that, in the present application, the target frame information is taken as an example for description, and in practical applications, other frame information in the N frame information is also compared in a similar manner, which is not described herein again.
Specifically, taking "lipstick" as an example, different brands of "lipstick" and color numbers have different nicknames, for example, "capsicum" represents lipstick of which the brand is "charm (m.a.c)", while "poplar forest" represents lipstick of which the brand is "sanolan (YSL)", diced radish "represents lipstick of which the brand is" cristian loubouutotin ", man-cute" represents "YSL", and lipstick of which the color number is color number 12. Based on this, it is assumed that the interactive information is "this is a clothing bar of amany", and the text recognition result is "amany", but "amany" does not hit the target keyword set, and therefore, the interactive information fails to match the target frame information. And assuming that the interactive information is 'the capsicum is naturally very colorful', the text recognition result is 'the capsicum', although the interactive information does not directly refer to 'lipstick', the 'the capsicum' hits the target keyword set, and therefore, the interactive information can be determined to be successfully matched with the target frame information.
In the embodiment of the application, a method for matching based on a keyword set is provided, and through the method, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that a target object which a user may like can be deduced. Considering that the interactive information has spoken description or nicknames for some objects, when the text recognition result is successfully matched with the target keyword set, the interactive information can be determined to be successfully matched with the target frame information, so that the accuracy and the applicability of determining the matching success degree are improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the target frame information includes target vendor information;
after the server acquires N frame information corresponding to the N video frames according to the target video frame, the method further comprises the following steps:
the server identifies the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is successfully matched with the target manufacturer information, the server determines that the interaction information is successfully matched with the target frame information.
In this embodiment, a method for matching based on manufacturer information is introduced, where the server may further identify the interactive information to obtain a text identification result, and then compare the text identification result with target manufacturer information included in the target frame information, and if the text identification result is consistent with the target manufacturer information, the server determines that the interactive information and the target frame information are successfully matched. It should be noted that, in the present application, the target frame information is taken as an example for description, and in practical applications, other frame information in the N frame information is also compared in a similar manner, which is not described herein again.
Specifically, it is explained that the interaction information is "baolili (burberry) wind coat which is a classic" and the target manufacturer information is "baolili" as an example, the server recognizes the interaction information to obtain the recognition information, wherein the text recognition result includes "baolili" and "wind coat", and the "baolili" hits the target manufacturer information, so that the server can determine that the interaction information is successfully matched with the target frame information, and further, can determine that the user is interested in the "wind coat". And explaining that the case with the interactive information of 'Gucci' is very textured and the target manufacturer information of 'Gucci' is taken as an example, the server identifies the interactive information to obtain the identification information, and the text identification result comprises the 'Gucci' and the 'case', wherein the 'Gucci' hits the target manufacturer information, so that the server can determine that the interactive information is successfully matched with the target frame information.
In the embodiment of the application, a method for matching based on manufacturer information is provided, and by the above manner, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that manufacturers possibly interested by a user can be deduced, and further the user is shown to be possibly interested in articles sold by the manufacturers, therefore, advertisements corresponding to the manufacturers are delivered, and the advertisement delivery effect can be further improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the identifying the interaction information by the server to obtain the identification information specifically includes the following steps:
the server performs text recognition on the interactive information to obtain a text recognition result included in the recognition information;
the server carries out semantic recognition on the interactive information to obtain a semantic recognition result included in the recognition information;
the server determines the sentiment degree score according to the semantic recognition result;
and if the emotion degree score is greater than or equal to the emotion degree score threshold value, the server matches the text recognition result with the target frame information.
In this embodiment, a method for matching user preferences based on a semantic recognition result and a text recognition result is introduced, and based on the introduction manner in the foregoing example, text recognition is performed on interactive information to obtain a text recognition result, and in addition, semantic recognition may be performed on the interactive information to obtain a semantic recognition result.
Specifically, the server can also generate an emotion degree score according to the semantic recognition result, and if the emotion degree score is greater than or equal to an emotion degree score threshold value, the server continues to match the text recognition result with the target frame information. The sentiment score reflects the user's sentiment level for the item. For example, a five-point sentiment score is used, where a score of "-2" indicates a very bad feeling, "-1" indicates a slight bad feeling or disagreement, "0" indicates no apparent state, "1" indicates a favorable attitude, and "2" indicates a very good or love. The emotion degree score may be a ten-degree score or a percentile score, and the like, which is not limited herein.
Illustratively, the emotion rating threshold is 1, and the article is "windcheat" as an example. Assuming that the interactive information is 'the windcheat is too ugly and looks very cheap', after the server carries out semantic recognition on the interactive information, the obtained semantic recognition result is 'very repugnant', therefore, the server can determine that the emotion degree score is '2', namely the emotion degree score is smaller than the emotion degree score threshold value, and then the step of matching the text recognition result with the target frame information is not carried out. Suppose the interactive information is "the wind coat is also too big at a bar! I like good o ", after the server performs semantic recognition on the interactive information, the obtained semantic recognition result is 'very like', therefore, the server can determine that the emotion degree score is '2', namely the emotion degree score is greater than the emotion degree score threshold, then the server continuously matches the text recognition result with the target frame information, and if the 'windcheat' is consistent with the name of the target object, the interactive information is successfully matched with the target frame information.
According to the method, after interactive information is subjected to semantic recognition, the emotional degree score of the interactive information can be determined, so that the preference condition of a user on the name of a target object can be known, if the user expresses a preference on the object, the preference of the user can be accurately grasped, and then advertisement putting is performed, so that the putting accuracy is improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, before the server acquires N frame information corresponding to N video frames according to the target video frame, the method further includes the following steps:
the method comprises the steps that a server acquires a first video, wherein the first video comprises M video frames, each video frame corresponds to a time identifier, and M is an integer greater than or equal to N;
the server carries out image recognition on any one video frame in the first video to obtain an image recognition result, wherein the image recognition result comprises an article name or a first preset field;
the method comprises the steps that a server aims at any one video frame in a first video, if an image recognition result corresponding to any one video frame comprises an article name, and the article name is provided with a corresponding advertisement, manufacturer information of the advertisement, a keyword set of the advertisement and an advertisement identifier of the advertisement are obtained, wherein the manufacturer information, the keyword set, the advertisement identifier, the article name and a time identifier all belong to frame information corresponding to any one video frame;
the server obtains a second preset field aiming at any one video frame in the first video if the image recognition result corresponding to any one video frame comprises a first preset field, wherein the second preset field, the first preset field and the time identifier all belong to frame information corresponding to any one video frame.
In this embodiment, a method for detecting frame information from video frames is described, where a server needs to pre-store frame information corresponding to each video frame in a video, and this application is described by taking an example of obtaining frame information corresponding to any one video frame in a first video. Since each video frame has a specific time stamp in the video, each frame information includes the time stamp of the video frame.
Based on the above, image recognition is performed on any one video frame in the first video, and an image recognition result including the article name or the first preset field is obtained. Assuming that the first preset field is "0", where the first preset field is used to indicate that the specific item name is not obtained, for convenience of understanding, the first video includes 6 video frames as an example for description, and image recognition is performed on each video frame to obtain a corresponding image recognition result, please refer to table 2, where table 2 is an illustration of the video frame and the image recognition result.
TABLE 2
As can be seen from table 2, "lipstick" is recognized from video frame a, "windbreaker" is recognized from video frame C, "parallel" is recognized from video frame F, and no object is recognized from any of video frame B, video frame D, and video frame E.
Computer Vision (CV) technology is a science for researching how to make a machine look, and further means that a camera and a computer are used for replacing human eyes to perform machine vision such as identification, tracking and measurement on a target, and further graphic processing is performed, so that the computer processing becomes an image more suitable for human eyes to observe or transmit to an instrument to detect. As a scientific discipline, computer vision research-related theories and techniques attempt to build artificial intelligence systems that can capture information from images or multidimensional data. The computer vision technology generally includes image processing, image recognition, image semantic understanding, image retrieval, video processing, video semantic understanding, video content/behavior recognition, three-dimensional object reconstruction, 3D technology, virtual reality, augmented reality, synchronous positioning, map construction and other technologies, and also includes common biometric identification technologies such as face recognition and fingerprint recognition.
Assuming that the image recognition result includes a first preset field, that is, it indicates that no object is detected in the video frame, the manufacturer information, the keyword set and the advertisement identification are directly filled in as a second preset field. Assuming that the image recognition result includes the item name and the item name has a corresponding advertisement, the manufacturer information, the keyword set and the advertisement identification of the advertisement can also be obtained. For ease of understanding, the article name "lipstick" is used as an example for description, please refer to table 3, where table 3 is an illustration of frame information of video frame a.
TABLE 3
As can be seen from table 3, the frame information of the video frame a includes the manufacturer information "YSL", the keyword set "man cut", "poplar forest" and "small red pipe", and the advertisement is identified as "2". It should be understood that if the name of the article does not have a corresponding advertisement, the corresponding field is also set, for example, the field is set to "00" without manufacturer information, the field is set to "000" without advertisement identification, and the field is set to "0000" with the five-keyword set.
In the embodiment of the application, a method for detecting frame information from video frames is provided, and in the above manner, a server can respectively detect frame information corresponding to each video frame in a first video, and store the frame information based on the obtained frame information, so as to facilitate subsequent comparison and use, thereby improving feasibility of the scheme.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the interactive information further carries a target user identifier, and the target frame information includes a target item name;
after the server determines the target advertisement identification according to the target frame information, the method also comprises the following steps:
the server determines the name of the target object according to the target frame information;
and the server stores at least one item of the target object name and the target advertisement identification to an interest pool corresponding to the target user identification.
In this embodiment, a method for constructing an interest pool corresponding to a user is introduced. The server can also store at least one item of the target object name and the target advertisement identification in an interest pool corresponding to the target user identification.
For ease of understanding, please refer to table 4, where table 4 is an illustration of the correspondence between the target user id and the interest pool.
TABLE 4
| Target user identification | Interest pool identification |
| A | 1 |
| B | 2 |
| |
3 |
Illustratively, the target user is identified as "a", the target object name is "lipstick" is introduced as an example, and it is assumed that the target advertisement corresponding to the target object name is identified as "1" and "2", and based on this, please refer to table 5, where table 5 is an illustration of the corresponding relationship between the interest pool and the stored information.
TABLE 5
As can be seen from table 5, the interest pool "1" corresponding to the target user identifier "a" stores the related target advertisement identifier and the target item name.
In the embodiment of the application, a method for constructing an interest pool corresponding to a user is provided, and at least one of the name of a target object and a target advertisement identifier is stored in the interest pool corresponding to the target user identifier through the method, so that a server can directly acquire related information from the interest pool corresponding to the target user identifier when advertisement display is performed subsequently, and the advertisement display efficiency is improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the server sends the target advertisement corresponding to the target advertisement identifier to the terminal device, so that the terminal device displays the target advertisement, which specifically includes the following steps:
the server determines at least one of a target object name and a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information;
if frame information corresponding to a first video frame in a first video is successfully matched with the name of a target object stored in the interest pool, the server sends a target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the first video frame, wherein the first video frame appears behind the target video frame;
and if the frame information corresponding to the second video frame in the first video is successfully matched with the target advertisement identification stored in the interest pool, the server sends the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the second video frame, wherein the second video frame appears behind the target video frame.
In this embodiment, a method for displaying a target advertisement in the same video is introduced. One implementation mode is that the server determines the name of the target object from the interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information, and then obtains a first video frame with the same target object name from the first video based on the target object name. It should be understood that the first video frame is a video frame that appears after the target video frame. The other implementation mode is that the server determines a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information, and then acquires a second video frame with the same target advertisement identifier from the first video based on the target advertisement identifier. It should be understood that the first video frame and the second video frame are both video frames that occur after the target video frame.
And after the server determines that the matching is successful, the server sends the target advertisement to the terminal equipment, so that the terminal equipment can display the target advertisement after receiving the target advertisement sent by the server.
It should be understood that matching is similar to the previous embodiment, and may be the complete agreement of the item names, the association of the hit keyword sets, or the matching of the emotion scores.
In the embodiment of the application, a method for displaying the target advertisement in the same video is provided, and by the method, the advertisement which is possibly interested by the user can be displayed in the same video, so that the flexibility of advertisement putting is improved.
Optionally, on the basis of the embodiment corresponding to fig. 3, in another optional embodiment provided in the embodiment of the present application, the server sends the target advertisement corresponding to the target advertisement identifier to the terminal device, so that the terminal device displays the target advertisement, which specifically includes the following steps:
the server determines at least one of a target object name and a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information;
if the fact that frame information corresponding to a third video frame in a second video is successfully matched with the target object name stored in the interest pool is detected, the server sends a target advertisement to the terminal device, so that the terminal device displays the target advertisement on the third video frame, wherein the second video and the first video belong to different videos;
and if the frame information corresponding to the fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, the server sends the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the fourth video frame.
In this embodiment, a method for displaying a targeted advertisement in different videos is introduced. One implementation mode is that the server determines the name of the target object from the interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information, and then obtains a third video frame with the same target object name from the second video based on the target object name. It should be understood that the first video and the second video are two different videos. The other implementation mode is that the server determines a target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interactive information, and then acquires a fourth video frame with the same target advertisement identifier from the second video based on the target advertisement identifier.
And after the server determines that the matching is successful, the server sends the target advertisement to the terminal equipment, so that the terminal equipment can display the target advertisement after receiving the target advertisement sent by the server.
It should be understood that matching is similar to the previous embodiment, and may be the complete agreement of the item names, the association of the hit keyword sets, or the matching of the emotion scores.
According to the method, the advertisements which are possibly interested by the user can be displayed in different videos, and therefore flexibility of advertisement putting is improved.
With reference to the above description, the following description will describe a method for advertisement display in the present application by using a terminal device as an execution subject, please refer to fig. 7, where fig. 7 is a schematic diagram of another embodiment of the method for advertisement display in the embodiment of the present application, and as shown in the drawing, another embodiment of the method for advertisement display in the embodiment of the present application includes:
201. the method comprises the steps that terminal equipment acquires interaction information aiming at a first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
in this embodiment, when the first video is played on the terminal device, the user may send the interactive information through the terminal device, the interactive information may be barrage information or comment information, and the presentation form of the interactive information may be a text, a voice, an image, or the like, which is not limited herein.
202. The method comprises the steps that terminal equipment sends interactive information to a server, so that the server obtains N pieces of frame information corresponding to N video frames according to target video frames, wherein the N video frames belong to a first video, the N video frames comprise the target video frames, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
in this embodiment, the terminal device sends the interactive information to the server, and the server determines the target video frame according to the target time identifier carried in the interactive information, and further obtains N frame information corresponding to the N video frames. Specifically, the frame information includes a time identifier, and may further include at least one of an article name, a keyword set, manufacturer information, and an advertisement identifier.
203. If the interaction information is successfully matched with the target frame information in the N pieces of frame information, the terminal equipment receives a target advertisement sent by the server, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information, the target frame information comprises a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relation;
in this embodiment, the server matches the interaction information with each of the N pieces of frame information, and if the target frame information of the N pieces of frame information is successfully matched with the interaction information, a target advertisement identifier may be further determined based on the target frame information, where the target advertisement identifier is used to indicate a target advertisement. And if each piece of frame information of the N pieces of frame information is not associated with the interactive information, judging that the interactive information fails to be matched with the target frame information in the N pieces of frame information. And after the server determines the target advertisement identification, acquiring the corresponding target advertisement based on the target advertisement identification.
204. And the terminal equipment displays the target advertisement.
In this embodiment, the terminal device displays the target advertisement, thereby implementing advertisement delivery. Specifically, the terminal device may display the target advertisement in different manners, for example, play a flash advertisement at a video client, play a video advertisement or insert an advertisement in a video, which is not limited herein.
For easy understanding, please refer to fig. 8, fig. 8 is a schematic diagram illustrating a target advertisement in an embodiment of the present application, and as shown in the drawing, B1 is used for indicating a video start advertisement, B2 is used for indicating a splash screen advertisement, B4 is used for indicating a video mid-commercial, and B3 is used for indicating interactive information. Fig. 8 (a) illustrates that when the user turns on the video client again, the targeted advertisement may be presented before the video is played. Fig. 8 (B) shows that when the user plays the paused video again, the targeted advertisement is presented. Fig. 8 (C) illustrates that the targeted advertisement is presented when the user sends interactive information (e.g., pop-up information) about the targeted item (e.g., "lipstick") again while the user plays the first video. It should be understood that the foregoing examples are only for understanding the present solution, and the specific display target advertisement needs to be flexibly determined according to the actual situation.
In the embodiment of the application, a method for displaying advertisements is provided, and by the above manner, in combination with interactive information sent by a user for video content, a server measures whether the user is interested in an article appearing in a video, and if the server detects that the interactive information sent by the user is successfully matched with frame information corresponding to a certain video frame in the video, the server indicates that the user is likely to be interested in the article appearing in the video frame, so that a target advertisement associated with the article can be pushed to the user, and the target advertisement is displayed on a terminal device used by the user. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Optionally, on the basis of the embodiment corresponding to fig. 7, in another optional embodiment provided in the embodiment of the present application, the receiving, by the terminal device, the target advertisement sent by the server specifically includes the following steps:
if the server detects that frame information corresponding to a first video frame in the first video is successfully matched with the name of the target object stored in the interest pool, the terminal equipment receives a target advertisement sent by the server, wherein the first video frame appears behind the target video frame;
the terminal equipment displays the target advertisement on the first video frame;
or the like, or, alternatively,
the method for receiving the target advertisement sent by the server by the terminal equipment specifically comprises the following steps:
if the server detects that frame information corresponding to a second video frame in the first video is successfully matched with a target advertisement identifier stored in the interest pool, the terminal equipment receives a target advertisement sent by the server, wherein the second video frame appears behind the target video frame;
and the terminal equipment displays the target advertisement on the second video frame.
In this embodiment, a method for displaying a target advertisement in the same video is introduced. And if the frame information corresponding to the first video frame in the first video is successfully matched with the target object name stored in the interest pool, the terminal equipment acquires the corresponding target advertisement. Wherein the first video frame is a video frame occurring after the target video frame. And if the frame information corresponding to the second video frame in the first video is successfully matched with the target advertisement identification stored in the interest pool, the terminal equipment can also obtain the corresponding target advertisement. Wherein the second video frame is a video frame occurring after the target video frame.
For convenience of understanding, taking the name of a target object as "lipstick", taking one frame per second as an example, please refer to fig. 9, fig. 9 is an interface schematic diagram showing a target advertisement in the embodiment of the present application, as shown in the drawing, C1 is used for indicating a first video, C2 is used for indicating interaction information, C3 is used for indicating a target advertisement, fig. 9(a) illustrates that when the first video is played for 45 seconds, a user sends interaction information as "lipstick really looks" and if the server determines that the "lipstick" matches the target frame information successfully, the terminal device may determine that the user is interested in "lipstick". Fig. 9(B) illustrates that the terminal device directly shows an advertisement corresponding to lipstick when the first video is played for 29 minutes and 50 seconds.
In the embodiment of the application, a method for displaying the target advertisement in the same video is provided, and by the method, the advertisement which is possibly interested by the user can be displayed in the same video, so that the flexibility of advertisement putting is improved.
Optionally, on the basis of the embodiment corresponding to fig. 7, in another optional embodiment provided in the embodiment of the present application, the receiving, by the terminal device, the target advertisement sent by the server specifically includes the following steps:
if the server detects that frame information corresponding to a third video frame in a second video is successfully matched with the name of a target object stored in the interest pool, the terminal equipment receives a target advertisement sent by the server, wherein the second video and the first video belong to different videos;
the terminal equipment displays the target advertisement on the third video frame;
or the like, or, alternatively,
the method for receiving the target advertisement sent by the server by the terminal equipment specifically comprises the following steps:
if the server detects that frame information corresponding to a fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, the terminal equipment receives the target advertisement sent by the server;
and the terminal equipment displays the target advertisement on the fourth video frame.
In this embodiment, a method for displaying a target advertisement in different videos is introduced, and if frame information corresponding to a third video frame in a second video is successfully matched with a target object name stored in an interest pool, a terminal device obtains a corresponding target advertisement. And if the frame information corresponding to the fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, the terminal equipment can also obtain the corresponding target advertisement. The first video and the second video belong to different videos, for example, the first video is a fourth episode of a series a, and the second video may be a fifth episode of the series a, which is not limited herein.
For the convenience of understanding, taking the name of the target object as "lipstick" as an example, please refer to fig. 10, fig. 10 is another interface schematic diagram showing the target advertisement in the embodiment of the present application, as shown, D1 is used for indicating the first video, D2 is used for indicating the interactive information, D3 is used for indicating the second video, and D4 is used for indicating the target advertisement. Fig. 10(a) illustrates that when the first video is played for 45 seconds, the user sends the interactive information as "lipstick is really good, and if the server determines that the" lipstick "is successfully matched with the target frame information, the terminal device may determine that the user is interested in" lipstick ". Fig. 10(B) illustrates that the terminal device directly shows an advertisement corresponding to lipstick when the second video is played for 33 minutes and 17 seconds.
According to the method, the advertisements which are possibly interested by the user can be displayed in different videos, and therefore flexibility of advertisement putting is improved.
Referring to fig. 11, fig. 11 is a schematic view of an embodiment of an advertisement display device in an embodiment of the present application, and the advertisement display device 30 includes:
the receiving module 301 is configured to receive interaction information, which is sent by a terminal device and is specific to a first video, where the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
an obtaining module 302, configured to obtain N pieces of frame information corresponding to N video frames according to a target video frame, where the N video frames belong to a first video, the N video frames include the target video frame, the frame information and the video frame have a corresponding relationship, and N is an integer greater than or equal to 1;
a determining module 303, configured to determine a target advertisement identifier according to target frame information if the interaction information is successfully matched with the target frame information in the N frame information, where the target frame information belongs to one frame information in the N frame information;
the sending module 304 is configured to send the target advertisement corresponding to the target advertisement identifier to the terminal device, so that the terminal device displays the target advertisement.
In the embodiment of the application, an advertisement display device is provided, and by adopting the device, whether a user is interested in an article appearing in a video is measured by combining interactive information sent by the user aiming at video content, if it is detected that the interactive information sent by the user is successfully matched with frame information corresponding to a certain video frame in the video, the user is indicated to be possibly interested in the article appearing in the video frame, so that a target advertisement related to the article can be pushed to the user, on one hand, the diversity and flexibility of advertisement putting are increased, and the advertisement putting effect is favorably improved. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Optionally, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying apparatus 30 provided in the embodiment of the present application, the first video includes M video frames, each video frame corresponds to one frame information, the frame information includes a time identifier, and M is an integer greater than or equal to N;
an obtaining module 302, configured to determine a target video frame from M video frames according to the target time identifier and the time identifier included in each frame information;
taking a target video frame as a center, acquiring front P video frames adjacent to the target video frame and rear Q video frames adjacent to the target video frame from M video frames, wherein P is an integer greater than or equal to 0, and Q is an integer greater than or equal to 0;
acquiring N video frames according to the target video frame, the front P video frames and the rear Q video frames;
and acquiring frame information corresponding to each video frame in the N video frames to obtain N frame information.
In the embodiment of the application, an advertisement display device is provided, and by adopting the device, because the frame information comprises the time identifier, the server takes out a plurality of video frames adjacent to the target video frame as analysis objects according to the target time identifier, so that the interested articles of the user can be determined. In addition, N video frames are obtained by taking the target video frame as the center, and because the inter-frame similarity of adjacent video frames is high, the N frame information corresponding to the N video frames can accurately reflect the information related to the target video frame, so that the accuracy of subsequent matching is improved.
Optionally, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application, the target frame information includes a target item name;
the advertising display 30 also includes an identification module 305;
the identification module 305 is configured to identify the interaction information after the acquisition module 302 acquires N frame information corresponding to N video frames according to the target video frame, so as to obtain identification information, where the identification information includes a text identification result;
the determining module 303 is further configured to determine that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is consistent with the name of the target object.
In the embodiment of the application, the advertisement display device is provided, and by adopting the device, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that a target object which a user may like can be deduced, and therefore, an advertisement corresponding to the target object put to the user can further improve an advertisement putting effect.
Optionally, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application, the target frame information includes a target keyword set, where the target keyword set includes K target keywords, and K is an integer greater than or equal to 1;
the identification module 305 is further configured to identify the interaction information after the acquisition module acquires N frame information corresponding to the N video frames according to the target video frame, so as to obtain identification information, where the identification information includes a text identification result;
the determining module 303 is further configured to determine that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is successfully matched with the target keyword set.
In the embodiment of the application, the advertisement display device is provided, and by adopting the advertisement display device, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that a target article which a user may like can be deduced. Considering that the interactive information has spoken description or nicknames for some objects, when the text recognition result is successfully matched with the target keyword set, the interactive information can be determined to be successfully matched with the target frame information, so that the accuracy and the applicability of determining the matching success degree are improved.
Optionally, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying apparatus 30 provided in the embodiment of the present application, the target frame information includes target manufacturer information;
the identification module 305 is further configured to identify the interaction information after the acquisition module acquires N frame information corresponding to the N video frames according to the target video frame, so as to obtain identification information, where the identification information includes a text identification result;
the determining module 303 is further configured to determine that the interaction information is successfully matched with the target frame information if the text recognition result included in the recognition information is successfully matched with the target manufacturer information.
In the embodiment of the application, the advertisement display device is provided, and by adopting the device, interactive information is identified based on an AI technology, and a text identification result in the interactive information can be identified, so that a manufacturer which the user may be interested in can be deduced, and further the user may be interested in articles sold by the manufacturer, therefore, advertisements corresponding to the manufacturer are released, and the advertisement release effect can be further improved.
Alternatively, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application,
the identification module 305 is specifically configured to perform text identification on the interactive information to obtain a text identification result included in the identification information;
performing semantic recognition on the interactive information to obtain a semantic recognition result included in the recognition information;
determining an emotion degree score according to a semantic recognition result;
and if the emotion degree score is greater than or equal to the emotion degree score threshold value, matching the text recognition result with the target frame information.
In the embodiment of the application, an advertisement display device is provided, and by adopting the device, after semantic recognition is carried out on interactive information, the emotional degree score of the interactive information can be determined, so that the preference condition of a user on the name of a target object is obtained, if the user likes the object expression, the preference of the user can be more accurately grasped, and then advertisement putting is carried out, and the accuracy of putting is improved.
Alternatively, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application,
the obtaining module 302 is further configured to obtain a first video before obtaining N frame information corresponding to N video frames according to a target video frame, where the first video includes M video frames, each video frame corresponds to a time identifier, and M is an integer greater than or equal to N;
the identifying module 305 is further configured to perform image identification on any one video frame in the first video to obtain an image identification result, where the image identification result includes an article name or a first preset field;
the obtaining module 302 is further configured to, for any one video frame in the first video, if an image recognition result corresponding to any one video frame includes an article name, and the article name has a corresponding advertisement, obtain manufacturer information of the advertisement, a keyword set of the advertisement, and an advertisement identifier of the advertisement, where the manufacturer information, the keyword set, the advertisement identifier, the article name, and the time identifier all belong to frame information corresponding to any one video frame;
the obtaining module 302 is further configured to, for any video frame in the first video, obtain a second preset field if an image recognition result corresponding to the any video frame includes a first preset field, where the second preset field, the first preset field, and the time identifier all belong to frame information corresponding to the any video frame.
In the embodiment of the application, an advertisement display device is provided, and by adopting the device, a server can detect frame information corresponding to each video frame in a first video respectively, and stores the frame information based on the obtained frame information so as to facilitate subsequent comparison and use, thereby improving the feasibility of the scheme.
Optionally, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement display device 30 provided in the embodiment of the present application, the interactive information further carries a target user identifier, and the target frame information includes a target item name;
the advertisement presentation device 30 further comprises a storage module 306;
the determining module 303 is further configured to determine a name of the target object according to the target frame information after determining the target advertisement identifier according to the target frame information;
the storage module 306 is configured to store at least one of the target item name and the target advertisement identifier in an interest pool corresponding to the target user identifier.
In the embodiment of the application, the advertisement display device is provided, and at least one of the name of the target object and the target advertisement identifier is stored in the interest pool corresponding to the target user identifier by adopting the device, so that the server can directly obtain related information from the interest pool corresponding to the target user identifier when performing subsequent advertisement display, and the advertisement display efficiency is improved.
Alternatively, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application,
a sending module 304, configured to determine at least one of a target object name and a target advertisement identifier from an interest pool corresponding to a target user identifier according to the target user identifier carried by the interaction information;
if frame information corresponding to a first video frame in a first video is successfully matched with the name of a target object stored in the interest pool, sending a target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the first video frame, wherein the first video frame appears behind the target video frame;
and if the frame information corresponding to the second video frame in the first video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the second video frame, wherein the second video frame appears behind the target video frame.
In the embodiment of the application, the advertisement display device is provided, and by adopting the device, advertisements which may be interested by a user can be displayed in the same video, so that the flexibility of advertisement putting is improved.
Alternatively, on the basis of the embodiment corresponding to fig. 11, in another embodiment of the advertisement displaying device 30 provided in the embodiment of the present application,
a sending module 304, configured to determine at least one of a target object name and a target advertisement identifier from an interest pool corresponding to a target user identifier according to the target user identifier carried by the interaction information;
if the frame information corresponding to the third video frame in the second video is successfully matched with the target object name stored in the interest pool, sending a target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the third video frame, wherein the second video and the first video belong to different videos;
and if the frame information corresponding to the fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the fourth video frame.
In the embodiment of the application, the advertisement display device is provided, and by adopting the device, advertisements which may be interested by users can be displayed in different videos, so that the flexibility of advertisement putting is improved.
Referring to fig. 12, fig. 12 is a schematic view of another embodiment of the advertisement displaying apparatus in the embodiment of the present application, and the advertisement displaying apparatus 40 includes:
an obtaining module 401, configured to obtain interaction information for a first video, where the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
a sending module 402, configured to send interaction information to a server, so that the server obtains, according to a target video frame, N pieces of frame information corresponding to N video frames, where the N video frames belong to a first video, the N video frames include the target video frame, the frame information and the video frame have a corresponding relationship, and N is an integer greater than or equal to 1;
a receiving module 403, configured to receive a target advertisement sent by a server if the interaction information is successfully matched with target frame information in the N pieces of frame information, where the target frame information belongs to one piece of frame information in the N pieces of frame information, and the target frame information includes a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relationship;
and a display module 404 for displaying the target advertisement.
In the embodiment of the application, an advertisement display device is provided, and by adopting the device, in combination with interactive information sent by a user aiming at video content, a server measures whether the user is interested in an article appearing in a video, and if the server detects that the interactive information sent by the user is successfully matched with frame information corresponding to a certain video frame in the video, the server indicates that the user is likely to be interested in the article appearing in the video frame, so that a target advertisement related to the article can be pushed to the user, and the target advertisement is displayed on a terminal device used by the user. On the other hand, the effect of accurate recommendation can be achieved, and the accuracy of information recommendation is improved.
Alternatively, on the basis of the embodiment corresponding to fig. 12, in another embodiment of the advertisement displaying device 40 provided in the embodiment of the present application,
a receiving module 403, configured to receive a target advertisement sent by a server if the server detects that frame information corresponding to a first video frame in a first video is successfully matched with a target object name stored in an interest pool, where the first video frame appears behind the target video frame;
displaying a targeted advertisement on a first video frame;
or the like, or, alternatively,
a receiving module 403, configured to receive a target advertisement sent by a server if the server detects that frame information corresponding to a second video frame in a first video is successfully matched with a target advertisement identifier stored in an interest pool, where the second video frame appears behind the target video frame;
the targeted advertisement is presented on the second video frame.
In the embodiment of the application, the advertisement display device is provided, and by adopting the device, advertisements which may be interested by a user can be displayed in the same video, so that the flexibility of advertisement putting is improved.
Alternatively, on the basis of the embodiment corresponding to fig. 12, in another embodiment of the advertisement displaying device 40 provided in the embodiment of the present application,
a receiving module 403, configured to receive a target advertisement sent by a server if the server detects that frame information corresponding to a third video frame in a second video is successfully matched with a target object name stored in an interest pool, where the second video and the first video belong to different videos;
displaying the target advertisement on the third video frame;
or the like, or, alternatively,
a receiving module 403, configured to specifically receive a target advertisement sent by a server if the server detects that frame information corresponding to a fourth video frame in a second video matches a target advertisement identifier stored in an interest pool successfully;
and displaying the target advertisement on the fourth video frame.
According to the method, the advertisements which are possibly interested by the user can be displayed in different videos, and therefore flexibility of advertisement putting is improved.
Referring to fig. 13, fig. 13 is a schematic structural diagram of a server in the embodiment of the present application, and as shown in the figure, the server 500 may generate a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 522 (e.g., one or more processors) and a memory 532, and one or more storage media 530 (e.g., one or more mass storage devices) storing an application program 542 or data 544. Memory 532 and storage media 530 may be, among other things, transient storage or persistent storage. The program stored on the storage medium 530 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, the central processor 522 may be configured to communicate with the storage medium 530, and execute a series of instruction operations in the storage medium 530 on the server 500.
The Server 500 may also include one or more power supplies 526, one or more wired or wireless network interfaces 550, one or more input-output interfaces 558, and/or one or more operating systems 541, such as a Windows ServerTM，Mac OS XTM，UnixTM，LinuxTM，FreeBSDTMAnd so on.
The steps performed by the server in the above embodiment may be based on the server structure shown in fig. 13.
An embodiment of the present application further provides a terminal device, where a client is disposed on the terminal device, as shown in fig. 14, for convenience of description, only a part related to the embodiment of the present application is shown, and details of the specific technology are not disclosed, please refer to a method part in the embodiment of the present application. In the embodiment of the present application, a terminal device is taken as an example to explain:
fig. 14 is a block diagram illustrating a partial structure of a smartphone according to an embodiment of the present application. Referring to fig. 14, as shown, the smart phone includes: radio Frequency (RF) circuit 610, memory 620, input unit 630, display unit 640, sensor 630, voice circuit 660, wireless fidelity (WiFi) module 670, processor 680, and power supply 690. Those skilled in the art will appreciate that the smartphone configuration shown in fig. 14 is not intended to be limiting of smartphones and may include more or fewer components than shown, or some components in combination, or a different arrangement of components.
The following describes each component of the smartphone in detail with reference to fig. 14:
the RF circuit 610 may be used for receiving and transmitting signals during information transmission and reception or during a call, and in particular, receives downlink information of a base station and then processes the received downlink information to the processor 680; in addition, the data for designing uplink is transmitted to the base station. In general, RF circuit 610 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the RF circuitry 610 may also communicate with networks and other devices via wireless communications. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), and the like.
The memory 620 may be used to store software programs and modules, and the processor 680 may execute various functional applications and data processing of the smart phone by operating the software programs and modules stored in the memory 620. The memory 620 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as voice data, a phonebook, etc.) created according to the use of the smartphone, and the like. Further, the memory 620 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The input unit 630 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the smartphone. Specifically, the input unit 630 may include a touch panel 631 and other input devices 632. The touch panel 631, also referred to as a touch screen, may collect touch operations of a user (e.g., operations of the user on the touch panel 631 or near the touch panel 631 by using any suitable object or accessory such as a finger or a stylus) thereon or nearby, and drive the corresponding connection device according to a preset program. Alternatively, the touch panel 631 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 680, and can receive and execute commands sent by the processor 680. In addition, the touch panel 631 may be implemented using various types, such as resistive, capacitive, infrared, and surface acoustic wave. The input unit 630 may include other input devices 632 in addition to the touch panel 631. In particular, other input devices 632 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.
The display unit 640 may be used to display information input by or provided to the user and various menus of the smartphone. The Display unit 640 may include a Display panel 641, and optionally, the Display panel 641 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, the touch panel 631 can cover the display panel 641, and when the touch panel 631 detects a touch operation thereon or nearby, the touch panel is transmitted to the processor 680 to determine the type of the touch event, and then the processor 680 provides a corresponding visual output on the display panel 641 according to the type of the touch event. Although in fig. 14, the touch panel 631 and the display panel 641 are two separate components to implement the input and output functions of the smart phone, in some embodiments, the touch panel 631 and the display panel 641 may be integrated to implement the input and output functions of the smart phone.
The smartphone may also include at least one sensor 630, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 641 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 641 and/or the backlight when the smartphone is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications (such as horizontal and vertical screen switching, related games, magnetometer attitude calibration) for recognizing the attitude of the smartphone, and related functions (such as pedometer and tapping) for vibration recognition; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the smart phone, further description is omitted here.
WiFi belongs to short-distance wireless transmission technology, and the smart phone can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 670, and provides wireless broadband internet access for the user. Although fig. 14 shows WiFi module 670, it is understood that it does not belong to the essential components of a smartphone.
The processor 680 is a control center of the smart phone, connects various parts of the entire smart phone using various interfaces and lines, and performs various functions of the smart phone and processes data by operating or executing software programs and/or modules stored in the memory 620 and calling data stored in the memory 620, thereby integrally monitoring the smart phone. Optionally, processor 680 may include one or more processing units; preferably, the processor 680 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 680.
The smartphone also includes a power supply 690 (e.g., a battery) for powering the various components, which may preferably be logically connected to the processor 680 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.
Although not shown, the smart phone may further include a camera, a bluetooth module, and the like, which are not described herein.
In this embodiment, the processor 680 included in the terminal device may perform the functions in the foregoing embodiments, which are not described herein again.
Embodiments of the present application also provide a computer-readable storage medium, in which a computer program is stored, and when the computer program runs on a computer, the computer is caused to execute the method described in the foregoing embodiments.
Embodiments of the present application also provide a computer program product including a program, which, when run on a computer, causes the computer to perform the methods described in the foregoing embodiments.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing programs, such as a usb disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (15)
1. A method of advertisement presentation, comprising:
receiving interaction information aiming at a first video, which is sent by terminal equipment, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
acquiring N frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to the first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
if the interaction information is successfully matched with target frame information in the N pieces of frame information, determining a target advertisement identifier according to the target frame information, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information;
and sending the target advertisement corresponding to the target advertisement identification to the terminal equipment so that the terminal equipment displays the target advertisement.
2. The method of claim 1, wherein the first video comprises M video frames, each video frame corresponding to a frame information, the frame information comprising a time identifier, wherein M is an integer greater than or equal to N;
the acquiring N frame information corresponding to the N video frames according to the target video frame includes:
determining the target video frame from the M video frames according to the target time identification and the time identification included in each frame information;
taking the target video frame as a center, acquiring front P video frames adjacent to the target video frame and rear Q video frames adjacent to the target video frame from the M video frames, wherein P is an integer greater than or equal to 0, and Q is an integer greater than or equal to 0;
acquiring the N video frames according to the target video frame, the first P video frames and the last Q video frames;
and acquiring frame information corresponding to each video frame in the N video frames to obtain the N frame information.
3. The method of claim 1, wherein the target frame information includes a target item name;
after acquiring N frame information corresponding to the N video frames according to the target video frame, the method further includes:
identifying the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is consistent with the name of the target object, determining that the interaction information is successfully matched with the target frame information.
4. The method of claim 1, wherein the target frame information comprises a set of target keywords, wherein the set of target keywords comprises K target keywords, and wherein K is an integer greater than or equal to 1;
after acquiring N frame information corresponding to the N video frames according to the target video frame, the method further includes:
identifying the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is successfully matched with the target keyword set, determining that the interaction information is successfully matched with the target frame information.
5. The method of claim 1, wherein the target frame information includes target vendor information;
after acquiring N frame information corresponding to the N video frames according to the target video frame, the method further includes:
identifying the interaction information to obtain identification information, wherein the identification information comprises a text identification result;
and if the text recognition result included in the recognition information is successfully matched with the target manufacturer information, determining that the interaction information is successfully matched with the target frame information.
6. The method according to any one of claims 3 to 5, wherein the identifying the interaction information to obtain identification information comprises:
performing text recognition on the interactive information to obtain a text recognition result included in the recognition information;
performing semantic recognition on the interaction information to obtain a semantic recognition result included in the recognition information;
determining an emotion degree score according to the semantic recognition result;
and if the emotion degree score is greater than or equal to an emotion degree score threshold value, matching the text recognition result with the target frame information.
7. The method according to claim 1, wherein before the obtaining N frame information corresponding to N video frames according to the target video frame, the method further comprises:
acquiring the first video, wherein the first video comprises M video frames, each video frame corresponds to a time identifier, and M is an integer greater than or equal to N; performing image recognition on any one video frame in the first video to obtain an image recognition result, wherein the image recognition result comprises an article name or a first preset field;
aiming at any video frame in the first video, if an image recognition result corresponding to the any video frame comprises the article name, and the article name has a corresponding advertisement, acquiring manufacturer information of the advertisement, a keyword set of the advertisement and an advertisement identifier of the advertisement, wherein the manufacturer information, the keyword set, the advertisement identifier, the article name and the time identifier all belong to frame information corresponding to the any video frame;
and for the any video frame in the first video, if the image recognition result corresponding to the any video frame comprises the first preset field, acquiring a second preset field, wherein the second preset field, the first preset field and the time identifier all belong to frame information corresponding to the any video frame.
8. The method of claim 1, wherein the interaction information further carries a target user identifier, and the target frame information includes a target item name;
after determining the target advertisement identification according to the target frame information, the method further comprises:
determining the name of the target object according to the target frame information;
and storing at least one item of the target item name and the target advertisement identification to an interest pool corresponding to the target user identification.
9. The method of claim 8, wherein the sending the target advertisement corresponding to the target advertisement identifier to the terminal device to enable the terminal device to display the target advertisement comprises:
determining at least one of the target object name and the target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interaction information;
if frame information corresponding to a first video frame in the first video is successfully matched with the target object name stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the first video frame, wherein the first video frame appears behind the target video frame;
and if frame information corresponding to a second video frame in the first video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment displays the target advertisement on the second video frame, wherein the second video frame appears behind the target video frame.
10. The method of claim 8, wherein the sending the target advertisement corresponding to the target advertisement identifier to the terminal device to enable the terminal device to display the target advertisement comprises:
determining at least one of the target object name and the target advertisement identifier from an interest pool corresponding to the target user identifier according to the target user identifier carried by the interaction information;
if frame information corresponding to a third video frame in a second video is successfully matched with the target object name stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment can display the target advertisement on the third video frame, wherein the second video and the first video belong to different videos;
and if the frame information corresponding to a fourth video frame in the second video is successfully matched with the target advertisement identification stored in the interest pool, sending the target advertisement to the terminal equipment so that the terminal equipment displays the target advertisement on the fourth video frame.
11. A method of advertisement presentation, comprising:
acquiring interaction information aiming at a first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
sending the interaction information to a server to enable the server to obtain N pieces of frame information corresponding to N video frames according to the target video frame, wherein the N video frames belong to the first video, the N video frames comprise the target video frame, the frame information and the video frames have a corresponding relation, and N is an integer greater than or equal to 1;
if the interaction information is successfully matched with target frame information in the N pieces of frame information, receiving a target advertisement sent by the server, wherein the target frame information belongs to one piece of frame information in the N pieces of frame information, the target frame information comprises a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relation;
and displaying the target advertisement.
12. The method of claim 11, wherein receiving the targeted advertisement sent by the server comprises:
if the server detects that frame information corresponding to a first video frame in the first video is successfully matched with a target object name stored in an interest pool, receiving the target advertisement sent by the server, wherein the first video frame appears behind the target video frame;
displaying the targeted advertisement on the first video frame;
or, the receiving the target advertisement sent by the server includes:
if the server detects that frame information corresponding to a second video frame in the first video is successfully matched with a target advertisement identifier stored in the interest pool, receiving the target advertisement sent by the server, wherein the second video frame appears behind the target video frame;
displaying the targeted advertisement on the second video frame.
13. The method of claim 11, wherein receiving the targeted advertisement sent by the server comprises:
if the server detects that frame information corresponding to a third video frame in a second video is successfully matched with a target object name stored in an interest pool, receiving the target advertisement sent by the server, wherein the second video and the first video belong to different videos;
displaying the targeted advertisement on the third video frame;
or, the receiving the target advertisement sent by the server includes:
if the server detects that frame information corresponding to a fourth video frame in the second video is successfully matched with a target advertisement identifier stored in the interest pool, receiving the target advertisement sent by the server;
displaying the targeted advertisement on the fourth video frame.
14. An advertising display device, comprising:
the receiving module is used for receiving interaction information aiming at a first video, wherein the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
an obtaining module, configured to obtain, according to the target video frame, N pieces of frame information corresponding to N video frames, where the N video frames belong to the first video, the N video frames include the target video frame, the frame information and the video frames have a corresponding relationship, and N is an integer greater than or equal to 1;
a determining module, configured to determine a target advertisement identifier according to the target frame information if the interaction information is successfully matched with the target frame information in the N frame information, where the target frame information belongs to one frame information in the N frame information;
and the sending module is used for sending the target advertisement corresponding to the target advertisement identification to the terminal equipment so as to enable the terminal equipment to display the target advertisement.
15. An advertising display device, comprising:
the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring interaction information aiming at a first video, the interaction information carries a target time identifier, and the target time identifier corresponds to a target video frame in the first video;
a sending module, configured to send the interaction information to a server, so that the server obtains, according to the target video frame, N pieces of frame information corresponding to N video frames, where the N video frames belong to the first video, the N video frames include the target video frame, the frame information and the video frame have a corresponding relationship, and N is an integer greater than or equal to 1;
a receiving module, configured to receive a target advertisement sent by the server if the interaction information is successfully matched with target frame information in the N pieces of frame information, where the target frame information belongs to one piece of frame information in the N pieces of frame information, the target frame information includes a target advertisement identifier, and the target advertisement identifier and the target advertisement have a corresponding relationship;
and the display module is used for displaying the target advertisement.
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| CN202011015342.2A CN111932322A (en) | 2020-09-24 | 2020-09-24 | Advertisement display method, related device, equipment and storage medium |
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