CN109936773A - Implementation method, device and the user terminal of video shopping - Google Patents
Implementation method, device and the user terminal of video shopping Download PDFInfo
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- CN109936773A CN109936773A CN201711375301.2A CN201711375301A CN109936773A CN 109936773 A CN109936773 A CN 109936773A CN 201711375301 A CN201711375301 A CN 201711375301A CN 109936773 A CN109936773 A CN 109936773A
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Abstract
The present invention provides implementation method, device and the user terminal of a kind of video shopping.The described method includes: receiving the phonetic order for the expression purchase intention that user issues when playing video；The Item Title to be bought of user is extracted from the phonetic order；According to the Item Title to be bought of the user, corresponding article is matched on current video frame；Prompt the user with whether the article to be bought is article that current matching arrives；When receive user sending confirmation instruction after, by current matching to images of items and purchase instruction be sent to background server；After receiving the purchase information list of background server feedback, suspends video playing and show purchase interface.The present invention can reduce user's intervention in video display process, realize that video is done shopping more conveniently, and can guarantee that user watches video glibly.
Description
Technical field
The present invention relates to implementation method, device and users that human-computer interaction technique field more particularly to a kind of video are done shopping
Terminal.
Background technique
With the rapid development of science and technology and the increasingly diversification of people's life and work demand, video shopping is increasingly becoming
The emerging shopping way of one of people's life and work.Currently, video shopping is mainly the following mode:
Mode 1: user terminal receives special shopping phonetic control command, extracts in TV screenshotss image multiple to be selected
Article, and directly alternative shopping items information is pushed to user.
Mode 2: user clicks article region in video by gesture, initiates purchase request.
In the implementation of the present invention, inventor's discovery at least has the following technical problems in the prior art:
Mode 1 fails to extract user's really interested goods categories, needs user by the interface UI in multiple alternatives
It is selected in product, increases the complexity of operation, prevent user from watching video glibly；Mode 2 needs user to click
Article to be selected influences existing video play operation process.
Summary of the invention
Implementation method, device and the user terminal of video shopping provided by the invention, can subtract in video display process
Few user's intervention, realizes that video is done shopping, and can guarantee that user watches video glibly more conveniently.
In a first aspect, the present invention provides a kind of implementation method of video shopping, comprising:
When playing video, the phonetic order for the expression purchase intention that user issues is received；
The Item Title to be bought of user is extracted from the phonetic order；
According to the Item Title to be bought of the user, corresponding article is matched on current video frame；
Prompt the user with whether the article to be bought is article that current matching arrives；
When receive user sending confirmation instruction after, by current matching to images of items and purchase instruction be sent to
Background server；
After receiving the purchase information list of background server feedback, suspends video playing and show purchase interface.
Optionally, the Item Title to be bought of user that extracts from the phonetic order includes:
The phonetic order is converted into text；
The Item Title to be bought of user is extracted from the text after conversion.
Optionally, the Item Title to be bought according to the user, matches corresponding article on current video frame
It include: to match object corresponding with the Item Title to be bought on current video frame using preset neural network model
Product.
Optionally, it is described prompt the user with the article to be bought whether be current matching to article include: using figure
The mode of user interface prompts the user with whether the article to be bought is article that current matching arrives.
Optionally, whether the mode for using graphic user interface prompts the user with the article to be bought for current matching
To article include: the direct additional frame of article to be selected in video, perhaps on article to be selected plus mask or pass through in video
Pop-up window shows article to be selected.
Optionally, the method also includes:
When not receiving the confirmation instruction of user's sending, continue to be intended to according to the user while lasting broadcasting video
The Item Title of purchase matches corresponding article on current video frame, and prompts the user with whether the article to be bought is to work as
Before the article that is matched to.
Optionally, the method also includes:
When not receiving the confirmation instruction of user's sending within a preset time or when purchase is abandoned in user's selection, stop
Only prompt the user with whether the article to be bought is article that current matching arrives.
Second aspect, the present invention provide a kind of realization device of video shopping, comprising:
Receiving unit, for receiving the phonetic order for the expression purchase intention that user issues when playing video；
Extraction unit, for extracting the Item Title to be bought of user from the phonetic order；
Matching unit matches corresponding object for the Item Title to be bought according to the user on current video frame
Product；
Prompt unit, for prompting the user with whether the article to be bought is article that current matching arrives；
Transmission unit, after receiving the confirmation instruction of user's sending, images of items and purchase that current matching is arrived
Instruction is sent to background server；
Display unit, for suspending video playing and showing after receiving the purchase information list of background server feedback
Show purchase interface.
Optionally, the extraction unit includes:
Conversion module, for the phonetic order to be converted to text；
Extraction module, for extracting the Item Title to be bought of user from the text after conversion.
Optionally, the matching unit, for using preset neural network model to match on current video frame and institute
State the corresponding article of the Item Title to be bought.
Optionally, the prompt unit, for prompting the user with the article to be bought by the way of graphic user interface
It whether is article that current matching arrives.
Optionally, the prompt unit, for the direct additional frame of article to be selected in video, or object to be selected in video
Add mask on product, or article to be selected is shown by pop-up window.
Optionally, the matching unit is also used to regard when not receiving the confirmation instruction of user's sending in lasting broadcasting
Continue to match corresponding article on current video frame according to the Item Title to be bought of the user while frequency；
The prompt unit is also used to continue to prompt the user with whether the article to be bought is article that current matching arrives.
Optionally, the prompt unit is also used to when not receiving the confirmation instruction of user's sending within a preset time,
Or user's selection stops prompting the user with whether the article to be bought is article that current matching arrives when abandoning purchase.
The third aspect, the present invention provide a kind of user terminal, and the user terminal includes the realization dress of above-mentioned video shopping
It sets.
Implementation method, device and the user terminal of video shopping provided in an embodiment of the present invention are received when playing video
The phonetic order for the expression purchase intention that user issues simultaneously therefrom extracts the Item Title to be bought of user, is intended to according to the user
The Item Title of purchase matches corresponding article on current video frame, and prompts the user with whether the article to be bought is to work as
Before the article that is matched to, after receiving the confirmation instruction of user's sending, by current matching to images of items and purchase refer to
Order is sent to background server, after receiving the purchase information list of background server feedback, suspends video playing and shows
Buy interface.Compared with prior art, the present invention is interacted by mature natural language recognition scheme, identification purchase meaning
It is willing to, be not necessarily to special phonetic order, user's operation is more convenient；It is not influenced while identity user interested article
Normal video-see does not influence normal video play operation process, without video playing application cooperation modification；Using more
Natural exchange way realizes that accurate shopping need imports, and reduces user's intervention, promotes user's purchase intention and imports at true
The success rate of purchase movement.
Detailed description of the invention
Fig. 1 is the flow chart of the implementation method of one embodiment of the invention video shopping；
Fig. 2 is the structural schematic diagram of the realization device of one embodiment of the invention video shopping.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
It is only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill
Personnel's every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
The present invention provides a kind of implementation method of video shopping, as shown in Figure 1, which comprises
S11, when playing video, receive user issue expression purchase intention phonetic order.
S12, the Item Title to be bought of user is extracted from the phonetic order.
S13, according to the Item Title to be bought of the user, corresponding article is matched on current video frame.
S14, prompt the user with whether the article to be bought is article that current matching arrives.
S15, after receiving the confirmation instruction of user's sending, images of items that current matching is arrived and purchase instruction hair
It is sent to background server.
S16, when receive background server feedback purchase information list after, pause video playing simultaneously show purchase circle
Face.
The implementation method of video shopping provided in an embodiment of the present invention receives the expression that user issues when playing video
The phonetic order of purchase intention simultaneously therefrom extracts the Item Title to be bought of user, according to the item name to be bought of the user
Claim, corresponding article is matched on current video frame, and prompts the user with whether the article to be bought is object that current matching arrives
Product, when receive user sending confirmation instruction after, by current matching to images of items and purchase instruction be sent to backstage
Server suspends video playing and shows purchase interface after receiving the purchase information list of background server feedback.With it is existing
There is technology to compare, the present invention is interacted by mature natural language recognition scheme, identifies purchase intention, is not necessarily to special language
Sound instruction, user's operation are more convenient；Normal video-see is not influenced while identity user interested article,
Normal video play operation process is not influenced, without video playing application cooperation modification；Use more natural exchange way
It realizes that accurate shopping need imports, reduces user's intervention, promote user's purchase intention and import the success acted at true purchase
Rate.
The implementation method of video of the present invention shopping is described in detail below.
Firstly, in user terminal preset one trained neural network model be used to complete the Articles detecting of image
And classification, this network model can be, but not limited to Faster-RCNN/YOLO or other target detection neural network models.Institute
Stating user terminal can be the intelligent viewing equipment such as mobile phone, smart television, TV box, but be not limited only to this.
User can use natural language expressing purchase intention during watching video, and this kind of instruction can be specific purchase
Wish is bought, it can also be to the good opinion of the article.Such as: " this ' teacup ' is good beautiful ", " I likes this part ' red clothes ' ",
" I wants to buy ' school bag ' on TV " etc..
Then, the phonetic order of user's sending is collected by the knowledge sound equipment in user terminal.
Then, the phonetic order that user issues is converted to text by speech recognition technology by user terminal.These voices
The speech-to-text scheme of current maturation can be used in identification technology, such as interrogates and flies/Baidu's voice input, is also possible to its other party
Case.
If this section of text is expression purchase intention, it is intended to purchase article and extracts.
Therewith, after extracting the Item Title to be bought, user terminal is using preset neural network model current
The article to be bought extracted before matching in video frame.
After user terminal is matched to suitable article, prompted the user whether using the mode of GUI as the article, prompt side
Formula includes but is not limited to: the direct additional frame of article to be selected in video, or adds mask, Huo Zhetong on article to be selected in video
It crosses pop-up window and shows article to be selected.
Later, user can be confirmed whether to buy by the input equipment of user terminal, and input equipment includes but is not limited to:
Voice-input device, remote controler, touch screen, keyboard are recommended as voice input.To promote user friendly, sound can be passed through
Prompt user is confirmed whether to need to be transferred to purchase/inquiry.
When user does not confirm, video should continue to play, and not influence the normal viewing of user.User terminal can be held at this time
It is continuous to reuse the article to be bought extracted before preset neural network model matches on current video frame, and when user is whole
After end is matched to suitable article, prompted the user whether using the mode of GUI as the article.
When purchase is abandoned in user's selection, user terminal, which stops at, at this time prompts the user whether to buy on GUI.As user one
When the section time is not confirmed whether purchase, user terminal actively stops GUI and prompts the user whether to buy.
Followed by, user terminal will buy the images of items for instructing and being matched to after the purchase instruction for recognizing user
Background server inquiry purchase information is submitted, and waiting for server is fed back.
Finally, user terminal after receiving the purchase information list of server feedback, suspends video playing, display purchase circle
Face.
The embodiment of the present invention also provides a kind of realization device of video shopping, as shown in Fig. 2, described device includes:
Receiving unit 11, for receiving the phonetic order for the expression purchase intention that user issues when playing video；
Extraction unit 12, for extracting the Item Title to be bought of user from the phonetic order；
Matching unit 13 matches corresponding for the Item Title to be bought according to the user on current video frame
Article；
Prompt unit 14, for prompting the user with whether the article to be bought is article that current matching arrives；
Transmission unit 15, after receiving the confirmation instruction of user's sending, images of items and purchase that current matching is arrived
It buys instruction and is sent to background server；
Display unit 16, for after receiving the purchase information list of background server feedback, pause video playing to be simultaneously
Display purchase interface.
The realization device of video shopping provided in an embodiment of the present invention receives the expression that user issues when playing video
The phonetic order of purchase intention simultaneously therefrom extracts the Item Title to be bought of user, according to the item name to be bought of the user
Claim, corresponding article is matched on current video frame, and prompts the user with whether the article to be bought is object that current matching arrives
Product, when receive user sending confirmation instruction after, by current matching to images of items and purchase instruction be sent to backstage
Server suspends video playing and shows purchase interface after receiving the purchase information list of background server feedback.With it is existing
There is technology to compare, the present invention is interacted by mature natural language recognition scheme, identifies purchase intention, is not necessarily to special language
Sound instruction, user's operation are more convenient；Normal video-see is not influenced while identity user interested article,
Normal video play operation process is not influenced, without video playing application cooperation modification；Use more natural exchange way
It realizes that accurate shopping need imports, reduces user's intervention, promote user's purchase intention and import the success acted at true purchase
Rate.
Further, the extraction unit 12 includes:
Conversion module, for the phonetic order to be converted to text；
Extraction module, for extracting the Item Title to be bought of user from the text after conversion.
Optionally, the matching unit 13, for use preset neural network model matched on current video frame with
The corresponding article of the Item Title to be bought.
Optionally, the prompt unit 14, for prompting the user with the object to be bought by the way of graphic user interface
Whether product are article that current matching arrives.
Optionally, the prompt unit 14 is used for the direct additional frame of article to be selected in video, or to be selected in video
Add mask on article, or article to be selected is shown by pop-up window.
Optionally, the matching unit 13 is also used to when not receiving the confirmation instruction of user's sending, in lasting broadcasting
Continue to match corresponding article on current video frame according to the Item Title to be bought of the user while video；
The prompt unit 14 is also used to continue to prompt the user with whether the article to be bought is object that current matching arrives
Product.
Optionally, the prompt unit 14 is also used to not receive the confirmation instruction of user's sending within a preset time
When or user's selection when abandoning purchase, stop prompting the user with whether the article to be bought is article that current matching arrives.
The embodiment of the present invention also provides a kind of user terminal, and the user terminal includes the realization dress of above-mentioned video shopping
It sets.
The user terminal can be the intelligent viewing equipment such as mobile phone, smart television, TV box, but be not limited only to this.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
In the technical scope disclosed by the present invention, any changes or substitutions that can be easily thought of by those familiar with the art, all answers
It is included within the scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection scope in claims.
Claims (15)
1. a kind of implementation method of video shopping characterized by comprising
When playing video, the phonetic order for the expression purchase intention that user issues is received；
The Item Title to be bought of user is extracted from the phonetic order；
According to the Item Title to be bought of the user, corresponding article is matched on current video frame；
Prompt the user with whether the article to be bought is article that current matching arrives；
When receive user sending confirmation instruction after, by current matching to images of items and purchase instruction be sent to backstage
Server；
After receiving the purchase information list of background server feedback, suspends video playing and show purchase interface.
2. the method according to claim 1, wherein described extract what user to be bought from the phonetic order
Item Title includes:
The phonetic order is converted into text；
The Item Title to be bought of user is extracted from the text after conversion.
3. method according to claim 1 or 2, which is characterized in that the Item Title to be bought according to the user,
It includes: to be matched on current video frame and institute using preset neural network model that corresponding article is matched on current video frame
State the corresponding article of the Item Title to be bought.
4. prompting the user with whether the article to be bought is current the method according to claim 1, wherein described
The article being matched to includes: that the mode of graphic user interface is used to prompt the user with whether the article to be bought arrives for current matching
Article.
5. according to the method described in claim 4, it is characterized in that, described prompted the user with by the way of graphic user interface
The article to be bought whether be current matching to article include: the direct additional frame of article to be selected in video, or in video
In on article to be selected plus mask, or article to be selected is shown by pop-up window.
6. the method according to claim 1, wherein the method also includes:
When not receiving the confirmation instruction of user's sending, continue to be intended to buy according to the user while lasting broadcasting video
Item Title, corresponding article is matched on current video frame, and prompt the user with whether the article to be bought is current
The article being fitted on.
7. method according to claim 1 or 6, which is characterized in that the method also includes:
When do not receive within a preset time user sending confirmation instruction when or user selection abandon purchase when, stop to
User prompts whether the article to be bought is article that current matching arrives.
8. a kind of realization device of video shopping characterized by comprising
Receiving unit, for receiving the phonetic order for the expression purchase intention that user issues when playing video；
Extraction unit, for extracting the Item Title to be bought of user from the phonetic order；
Matching unit matches corresponding article for the Item Title to be bought according to the user on current video frame；
Prompt unit, for prompting the user with whether the article to be bought is article that current matching arrives；
Transmission unit, after receiving the confirmation instruction of user's sending, images of items and purchase instruction that current matching is arrived
It is sent to background server；
Display unit, for suspending video playing and showing purchase after receiving the purchase information list of background server feedback
Buy interface.
9. device according to claim 8, which is characterized in that the extraction unit includes:
Conversion module, for the phonetic order to be converted to text；
Extraction module, for extracting the Item Title to be bought of user from the text after conversion.
10. device according to claim 8 or claim 9, which is characterized in that the matching unit, for using preset nerve
Network model matches article corresponding with the Item Title to be bought on current video frame.
11. device according to claim 8, which is characterized in that the prompt unit, for using graphic user interface
Mode prompts the user with whether the article to be bought is article that current matching arrives.
12. device according to claim 11, which is characterized in that the prompt unit, for directly to be selected in video
The additional frame of article perhaps adds mask in video or shows article to be selected by pop-up window on article to be selected.
13. device according to claim 8, which is characterized in that the matching unit is also used to not receive user's hair
When confirmation out instructs, continue working as forward sight according to the Item Title to be bought of the user while lasting broadcasting video
Corresponding article is matched on frequency frame；
The prompt unit is also used to continue to prompt the user with whether the article to be bought is article that current matching arrives.
14. the device according to claim 8 or 13, which is characterized in that the prompt unit is also used to when in preset time
When inside not receiving the confirmation instruction of user's sending or when purchase is abandoned in user's selection, stop prompting the user with being bought
Whether article is article that current matching arrives.
15. a kind of user terminal, which is characterized in that the user terminal includes as described in any one of claim 8 to 14
The realization device of video shopping.
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| CN201711375301.2A CN109936773A (en) | 2017-12-19 | 2017-12-19 | Implementation method, device and the user terminal of video shopping |
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| CN111932322A (en) * | 2020-09-24 | 2020-11-13 | 腾讯科技（深圳）有限公司 | Advertisement display method, related device, equipment and storage medium |
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Application publication date: 20190625 |