CN105611410A - Method and device for pushing information - Google Patents
Method and device for pushing information Download PDFInfo
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- CN105611410A CN105611410A CN201410681859.3A CN201410681859A CN105611410A CN 105611410 A CN105611410 A CN 105611410A CN 201410681859 A CN201410681859 A CN 201410681859A CN 105611410 A CN105611410 A CN 105611410A
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Abstract
The invention is applied to the field of televisions, and provides a method and a device for pushing information. The method comprises steps: during a video playing process, whether a voice signal in the environment contains a preset first key word is detected; if the voice signal in the environment contains the preset first key word, whether an object corresponding to the first key word is included in a video picture is judged; and if the object corresponding to the first key word is included in the video picture, target information corresponding to the object is pushed. Through user voice detection and video picture detection, the object which interests the user is together determined, and the information can be pushed more accurately.
Description
Technical field
The invention belongs to field of television, relate in particular to a kind of information-pushing method and device.
Background technology
In the playing process of TV programme, the corresponding propelling movement of meeting is to product or serve relevant information, passes throughTV network by product or service information pushing to coupled television terminal, thereby make TV viewerProvided product is provided or serves relevant information from described television terminal.
Current TV information pushes mode, because the information pushing is only the TV programme center of broadcast programThe content of making, can not push corresponding concrete propelling movement content, pushed information according to user's individual sexual demandAccuracy rate is not high.
Summary of the invention
The object of the present invention is to provide a kind of information-pushing method, to solve prior art due to the letter pushingBreath is only the content that the TV programme center of broadcast program makes, and it is right to push according to user's individual sexual demandThe concrete propelling movement content of answering, the problem that the accuracy rate of pushed information is not high.
The present invention is achieved in that a kind of information-pushing method, and described method comprises:
In video display process, in the voice signal of testing environment, whether comprise the first default keyword;
If the voice signal of environment comprises the first default keyword, judge in video pictures and whether wrapDraw together the object corresponding with described the first keyword;
If video pictures comprises the object corresponding with described the first keyword, push and described object pairThe target information of answering.
Another object of the present invention is to provide a kind of information push-delivery apparatus, described device comprises:
Whether the first detecting unit, at video display process, comprise in the voice signal of testing environmentThe first default keyword;
Judging unit, if comprise the first default keyword for the voice signal of environment, judgement is lookedFrequently in picture, whether comprise the object corresponding with described the first keyword;
Push unit, if comprise the object corresponding with described the first keyword for video pictures, pushes awaySend the target information corresponding with described object.
The present invention, in video display process, comprises default first at the signal of voice that detects user inputAfter keyword, further judge in the picture of playing whether comprise the object corresponding with described the first keyword,If there is the object that the first keyword is corresponding in picture, push the target information corresponding with described object. ByDetect by user speech in the present invention and the interested object of user is determined in the detection of video pictures jointly,Thereby can more accurate pushed information.
Brief description of the drawings
Fig. 1 is the realization flow figure of the information-pushing method that provides of first embodiment of the invention;
Fig. 2 be first embodiment of the invention provide play showing of pushed information at television terminal by revolving horse lanternIntention;
Fig. 3 be first embodiment of the invention provide play showing of pushed information at television terminal by subwindowIntention;
The schematic flow sheet of the information-pushing method that Fig. 4 provides for second embodiment of the invention;
The structural representation of the information push-delivery apparatus that Fig. 5 provides for third embodiment of the invention.
Detailed description of the invention
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing and realityExecute example, the present invention is further elaborated. Only should be appreciated that specific embodiment described hereinOnly, in order to explain the present invention, be not intended to limit the present invention.
The embodiment of the present invention can be used in television terminal, realizes pushing away of more accurate commodity or information on servicesSend, especially applicable to the television terminal connecting with network, obtaining after the interested information of user's input,In conjunction with the content of picture disply, from network, can obtain the information of corresponding more horn of plenty. UnderstandableTo need not be confined to the source of pushed information. The present invention is by the voice signal of testing environment, and with describedAfter the first keyword coupling, thereby can obtain pushed information corresponding to user. And by further withObject in video pictures mates, thereby can further improve the accuracy of pushed information coupling, keeps awayExempt from blindly to push and the unbefitting pushed information of user, improve user's experience. Below by embodiment toolBody describes.
Embodiment mono-:
Fig. 1 shows the realization flow of the information-pushing method that first embodiment of the invention provides, and specifically describes in detailAs follows:
In step S101, in video display process, in the voice signal of testing environment, whether comprise defaultThe first keyword.
Concrete, the video data of playing in described video display process, can pass through television terminal for userThe video data of program request can be also the video data obtaining in TV broadcast network.
The voice signal of described testing environment, can be by the audio collecting devices such as microphone are set, by MikeThe voice signal that the real-time monitor user ' of wind is sent in the time watching TV programme, and by detected voice letterNumber being sent to processor carries out analyzing and processing.
For improving the accuracy of the voice signal detecting, need to carry out filtration treatment to the voice signal gathering,Can adopt the form of subtracting each other of the voice signal that the signal of collection and TV terminal are sent, carryThe accuracy of the high user's who gathers voice signal.
Described the first keyword, relevant with the content of concrete propelling movement. General, described the first keyword canTo comprise the keyword of positive, the sure description to merchandise news. Described the first keyword is generally used forCommodity are carried out to determinate description, or the expression of the purchase idea relevant to commodity, can be limitedAdjective, also can, for expressing the verb of purchase intention, can pass through the voice signal correspondence of testing environmentSentence in extract predicate and object adjective is analyzed.
The setting of described the first keyword, can, according to the concrete kind of commodity, preset corresponding with commodityKeyword. Also can detect after the first keyword, the keyword of the non-definition detecting is added up,In the time that the number of times occurring with the first keyword reaches predetermined number of times, add this non-definition in Same SceneKeyword be the first keyword.
Such as the merchandise news for " clothes ", corresponding the first keyword can comprise " red clothes "" good-looking ", " beautiful ", " I want to buy ", " I want ", " having type ", " handsome " etc., rightCan comprise " chocolate ", " being fond of eating ", " where on sale ", " come in the first keyword corresponding to foodOne box ", " Lai Yibao " etc.
The corresponding relation of the commodity that above-mentioned the first keyword is corresponding with pushed information, has just enumerated some of themSeveral corresponding relations that can comprise, in the corresponding relation that can also set up according to reality, search more theOne keyword, makes the first keyword more perfect.
In the voice signal of described testing environment, whether comprise the first default keyword, can be in databaseThe tone information of the voiceprint of pre-stored the first keyword or the first keyword, or both tie mutuallyClose, whether have identical voiceprint or tone letter by searching in the voice data the user who gathersBreath.
Certainly,, if do not match the first corresponding keyword of the voice signal of described environment, canNormal play video, does not need to push out of Memory. Comprise the first default pass at the voice signal of environmentWhen keyword, enter step S102.
In step S102, if the voice signal of environment comprises the first default keyword, judgement is lookedFrequently in picture, whether comprise the object corresponding with described the first keyword.
Described video pictures, the picture that display is play, judges the reproduction time of video pictures, canAccording to the time point of described voice signal, all video pictures within the scope of certain hour forward and backwardSearch. Such as can be in 10 seconds forward of time point and backward of voice signal that environment detected5 seconds in carry out the detection of object in the picture of video playback.
In database, set up in advance the corresponding relation of the first keyword and described object, it should be noted thatFor same the first keyword, may be corresponding with multiple corresponding objects, such as for the first keyword " IWant to buy one " may corresponding food, also may corresponding handbag etc., need to further contracting in video picturesThe scope of little propelling movement.
The identification of described video pictures, can search by pre-stored data. Preferred a kind of enforcementMode is, identifies in conjunction with user voice data, and such as the voice signal of environment is " red handbag ",Dwindle after identification range at the red area detecting in video so, further detect red area to as ifNo is handbag, can search more fast the object that the first keyword is corresponding.
If fail to find the object corresponding with described the first keyword in video pictures, do not need to carry outThe propelling movement of information, normal play video data. If video pictures comprises corresponding with described the first keywordObject, enter step S103.
In step S103, if video pictures comprises the object corresponding with described the first keyword, push awaySend the target information corresponding with described object.
The described target information corresponding with object, refers to according to corresponding with this first keyword in video picturesConcrete picture, carries out the propelling movement of corresponding specifying information. Such as comprise the pass of " mobile phone " at the first keywordKeyword, and comprise the profile of concrete mobile phone or can view the model letter of concrete mobile phone at video picturesBreath, by further dwindled the scope of pushed information by video pictures information, makes to push more accurate.
The mode of the described propelling movement target information corresponding with described object, can comprise two kinds, in real time orNon real-time mode pushes the target information corresponding with described object, and this target information can be advertisement.
Concrete optional, describedly push the target information corresponding with described object by real-time mode and be:The sidebar of display screen is by the target information corresponding to the described object of demonstration of revolving horse lantern, or at the son of display screenIn picture, show the target information that described object is corresponding;
Described by non real-time mode push the target information corresponding with described object for: record and store instituteState the target information that object is corresponding.
As shown in Figure 2, by the lower sidebar at display screen, by the form of revolving horse lantern, the shape of brief note is rolledFormula, shows the target information corresponding with described object. Such as product or the service that can show that object is correspondingAddress, phone and the information such as how to order. Certainly the right side sidebar in, also can display screen picture is aobviousShow, its object is not affect normal video-see, also pushed information effectively can be shown.
Be illustrated in figure 3 by show showing of target information that described object is corresponding in the sprite of display screenIntention. Described sprite is presented at a side of the video pictures of broadcasting, can not have influence on normally watching of video.Content in described sprite, can comprise businessman for the purchase address of corresponding product or service, canSelect style, quotation etc. For the television terminal connecting with network, can be used as one can select by clickSelect the link that enters into the corresponding purchase page, thereby provide more convenient more letters that simply obtain for userThe mode of breath.
Described non real-time propelling movement mode, can be recorded in that the voice of user input and video pictures existThe information that object is corresponding, is stored in television terminal, when user has normally watched after described TV programme, and canThe pushed information of storing by corresponding entry call, normally watches program thereby do not affect user, also can notLose the propelling movement content of important information.
By obtaining user voice data, and further search the mode of corresponding video pictures, can basisUser's individual demand, provides corresponding pushed information, and searches the mode of object by video picturesFurther confirm, can further improve the precision of propelling movement.
Embodiment bis-:
Fig. 4 shows the realization flow of the method for the pushed information that second embodiment of the invention provides, describe in detail asUnder:
In step S401, detect in the voice in video whether comprise the second keyword, described the second keyWord comprises the keyword of commodity keyword and/or item property.
Concrete, detect in the voice in video whether comprise the second keyword, can be by embodiment mono-The mode of searching of described voice signal, searches and whether comprises the second keyword. Certainly, can also adopt and searchWhether the content of rope captions, by the matching way of content, can search voice in video more efficientlyComprise the second keyword.
Described the second keyword, corresponding to the title of commodity or the title of service, such as can be handbag,The keywords such as chest, shoes, clothes, skirt, Western-style clothes.
The first keyword that can be corresponding with it according to described the second Keyword Selection. Such as the second keyword is" clothes ", the first keyword of its correspondence can comprise " clothes ", " good-looking ", " beautiful ", " IWant to buy ", " I want ", " having type ", " handsome " etc., be chocolate for the second keyword, itsThe first corresponding keyword can comprise " chocolate ", " being fond of eating ", " where on sale ", " carrying out a box "," Lai Yibao " etc.
The corresponding relation of above-mentioned the first keyword and the second keyword, just having enumerated some of them can compriseSeveral corresponding relations, can also according to reality set up corresponding relation in, search more the first keyword,Make the first keyword more perfect.
The corresponding relation of the time of described the second keyword and the first keyword, time that can the second keywordPoint, as the starting point of searching, is searched the first keyword in video playback in a time range of setting.Search whether there be first key corresponding with it such as in latter five minutes of time point corresponding to the second keywordWord.
If do not comprise the second keyword in the voice in video, normal play video information, or enterStep S403, i.e. embodiment described in embodiment mono-.
In step S402, if the voice in video comprise the second keyword, strengthen described second and closeThe broadcasting sound effect of keyword.
When the voice in described video comprise the second keyword, can be the current existence of reminding user andThe video information that two keywords are corresponding, specifically can by improve described the second keyword broadcasting tone orThe mode of person's volume is reminded.
Be understandable that, can also show by difference the color of the second keyword corresponding in captions, orPerson is by the mode of object corresponding in the difference display video pictures such as square frame, at the present embodiment step S404In detect after the object corresponding with the first keyword, difference shows corresponding object.
In step S403, in video display process, in the voice signal of testing environment, whether comprise defaultThe first keyword.
In step S404, if the voice signal of environment comprises the first default keyword, judgement is lookedFrequently in picture, whether comprise the object corresponding with described the first keyword.
In step S405, if video pictures comprises the object corresponding with described the first keyword, push awaySend the target information corresponding with described object.
Step S403 is basic identical to step 103 to the step S101 in step S405 and embodiment mono-,This does not repeat.
The difference part of the embodiment of the present invention and embodiment mono-is, the present invention also comprises that detecting video itself isNoly comprise second keyword corresponding with the first keyword, further improve the first key by the second keywordThe accuracy of word, thereby the degree of accuracy that improves accordingly information pushing.
Embodiment tri-:
Fig. 5 shows the structural representation of the device of the information pushing that third embodiment of the invention provides, and describes in detailAs follows:
Information push-delivery apparatus described in the embodiment of the present invention, comprising:
The first detecting unit 501, at video display process, in the voice signal of testing environment whetherComprise the first default keyword;
Judging unit 502, if comprise the first default keyword for the voice signal of environment, sentencesIn disconnected video pictures, whether comprise the object corresponding with described the first keyword;
Push unit 503, if comprise the object corresponding with described the first keyword for video pictures,Push the target information corresponding with described object.
Preferably, described device also comprises:
The second detecting unit, for detection of whether comprising the second keyword in the voice in video, described secondKeyword comprises the keyword of commodity keyword and/or item property;
Effect is strengthened unit, if comprise the second keyword for the voice of video, strengthens described theThe broadcasting sound effect of two keywords, and proceed to judging unit.
Concrete optional, the broadcasting sound effect of described the second keyword of described reinforcement is specially:
Improve tone or the volume of the broadcasting of described the second keyword.
Optionally, described push unit specifically for:
Push the target information corresponding with described object by real-time or non real-time mode.
Further, describedly push the target information corresponding with described object by real-time mode and be:The sidebar of display screen is by the target information corresponding to the described object of demonstration of revolving horse lantern, or at the son of display screenIn picture, show the information that described object is corresponding;
Described by non real-time mode push the target information corresponding with described object for: record and store instituteState the information that object is corresponding.
Information pushing side described in information push-delivery apparatus described in the present embodiment and embodiment mono-, embodiment bis-Method is corresponding, does not repeat at this.
In several embodiment provided by the present invention, should be understood that disclosed system, device and sideMethod, can realize by another way. For example, device embodiment described above is only schematic, for example, the division of described unit, is only that a kind of logic function is divided, and can have another when actual realizationOuter dividing mode, for example multiple unit or assembly can in conjunction with or can be integrated into another system, orSome features can be ignored, or do not carry out. Another point, shown or discussed coupling each other or straightConnecing coupling or communicate to connect can be by some interfaces, INDIRECT COUPLING or the communication connection of device or unit,Can be electrically, machinery or other form.
The described unit as separating component explanation can or can not be also physically to separate, asThe parts that unit shows can be or can not be also physical locations, can be positioned at a place, orAlso can be distributed on multiple NEs. Can select according to the actual needs wherein some or all ofThe object of the present embodiment scheme is realized in unit.
In addition, the each functional unit in each embodiment of the present invention can be integrated in a processing unit,Also can be that the independent physics of unit exists, also can be integrated in a unit in two or more unitIn. Above-mentioned integrated unit both can adopt the form of hardware to realize, and also can adopt SFU software functional unitForm realizes.
If described integrated unit using the form of SFU software functional unit realize and as production marketing independently orWhen use, can be stored in a computer read/write memory medium. Based on such understanding, the present inventionThe part that in other words prior art contributed in essence of technical scheme or this technical scheme whole orPart can embody with the form of software product, and this computer software product is stored in a storage mediumIn, comprise some instructions in order to make a computer equipment (can be personal computer, server, orPerson's network equipment etc.) carry out all or part of of method described in the present invention each embodiment. And aforesaid storageMedium comprises: USB flash disk, portable hard drive, read-only storage (ROM, Read-OnlyMemory), deposit at randomAccess to memory (RAM, RandomAccessMemory), magnetic disc or CD etc. are various can storage programThe medium of code.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, not all at thisAny amendment of doing within bright spirit and principle, be equal to and replace and improvement etc., all should be included in the present inventionProtection domain within.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
In video display process, in the voice signal of testing environment, whether comprise the first default keyword;
If the voice signal of environment comprises the first default keyword, judge in video pictures and whether wrapDraw together the object corresponding with described the first keyword;
If video pictures comprises the object corresponding with described the first keyword, push and described object pairThe target information of answering.
2. method according to claim 1, is characterized in that, in the voice signal of described testing environmentBefore whether comprising the first default keyword step, described method also comprises:
Detect in the voice in video whether comprise the second keyword, described the second keyword comprise commodity orThe keyword of service name and/or the keyword of item property;
If the voice in video comprise the second keyword, strengthen the broadcasting voice of described the second keywordEffect, and enter in the voice signal of described testing environment whether comprise the first default keyword step.
3. method according to claim 2, is characterized in that, the broadcasting of described the second keyword of described reinforcementPutting sound effect is specially:
Improve tone or the volume of the broadcasting of described the second keyword.
4. method according to claim 1, is characterized in that the order that described propelling movement is corresponding with described objectMark information is specially:
Push the target information corresponding with described object by real-time or non real-time mode.
5. method according to claim 4, is characterized in that, describedly pushes and institute by real-time modeStating the target information that object is corresponding is: the sidebar at display screen is corresponding by the described object of demonstration of revolving horse lanternTarget information, or in the sprite of display screen, show the target information that described object is corresponding;
Described by non real-time mode push the target information corresponding with described object for: record and store instituteState the target information that object is corresponding.
6. an information push-delivery apparatus, is characterized in that, described device comprises:
Whether the first detecting unit, at video display process, comprise in the voice signal of testing environmentThe first default keyword;
Judging unit, if comprise the first default keyword for the voice signal of environment, judgement is lookedFrequently in picture, whether comprise the object corresponding with described the first keyword;
Push unit, if comprise the object corresponding with described the first keyword for video pictures, pushes awaySend the target information corresponding with described object.
7. install according to claim 6, it is characterized in that, described device also comprises:
The second detecting unit, for detection of whether comprising the second keyword in the voice in video, described secondKeyword comprises the keyword of commodity keyword and/or item property;
Effect is strengthened unit, if comprise the second keyword for the voice of video, strengthens described theThe broadcasting sound effect of two keywords, and proceed to judging unit.
8. device according to claim 7, is characterized in that the broadcasting of described the second keyword of described reinforcementPutting sound effect is specially:
Improve tone or the volume of the broadcasting of described the second keyword.
According to claim 6 device, it is characterized in that, described push unit specifically for:
Push the target information corresponding with described object by real-time or non real-time mode.
10. device according to claim 9, is characterized in that, describedly pushes and institute by real-time modeStating the target information that object is corresponding is: the sidebar at display screen is corresponding by the described object of demonstration of revolving horse lanternTarget information, or in the sprite of display screen, show the target information that described object is corresponding;
Described by non real-time mode push the target information corresponding with described object for: record and store instituteState the target information that object is corresponding.
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| CN106231105A (en) * | 2016-08-04 | 2016-12-14 | 成都佳荣科技有限公司 | A kind of smart mobile phone adjusts the method for projection |
| CN106303557A (en) * | 2016-08-16 | 2017-01-04 | 广州华多网络科技有限公司 | The live content methods of exhibiting of network direct broadcasting and device |
| CN106937172A (en) * | 2017-03-23 | 2017-07-07 | 百度在线网络技术（北京）有限公司 | Interactive approach and device during video playback based on artificial intelligence |
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| CN109417582A (en) * | 2016-06-22 | 2019-03-01 | 高通股份有限公司 | Alert the change of audio user stream |
| CN109509046A (en) * | 2017-09-14 | 2019-03-22 | 展讯通信（上海）有限公司 | Implementation method, device and the terminal device of video shopping |
| CN109936773A (en) * | 2017-12-19 | 2019-06-25 | 展讯通信（上海）有限公司 | Implementation method, device and the user terminal of video shopping |
| CN109996106A (en) * | 2017-12-29 | 2019-07-09 | 深圳Tcl数字技术有限公司 | A kind of method, system and the storage medium of voice control implantation information |
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| CN110909616A (en) * | 2019-10-28 | 2020-03-24 | 北京奇艺世纪科技有限公司 | Method and device for acquiring commodity purchase information in video and electronic equipment |
| CN112241469A (en) * | 2019-07-18 | 2021-01-19 | 百度在线网络技术（北京）有限公司 | Information display method and device and computer readable storage medium |
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| CN109417582A (en) * | 2016-06-22 | 2019-03-01 | 高通股份有限公司 | Alert the change of audio user stream |
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| CN112241469A (en) * | 2019-07-18 | 2021-01-19 | 百度在线网络技术（北京）有限公司 | Information display method and device and computer readable storage medium |
| CN110909616A (en) * | 2019-10-28 | 2020-03-24 | 北京奇艺世纪科技有限公司 | Method and device for acquiring commodity purchase information in video and electronic equipment |
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