CN110909616A - Method and device for acquiring commodity purchase information in video and electronic equipment - Google Patents
Method and device for acquiring commodity purchase information in video and electronic equipment Download PDFInfo
- Publication number
- CN110909616A CN110909616A CN201911033556.XA CN201911033556A CN110909616A CN 110909616 A CN110909616 A CN 110909616A CN 201911033556 A CN201911033556 A CN 201911033556A CN 110909616 A CN110909616 A CN 110909616A
- Authority
- CN
- China
- Prior art keywords
- commodity
- user
- information
- video
- input information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 61
- 230000008569 process Effects 0.000 claims abstract description 24
- 238000012544 monitoring process Methods 0.000 claims abstract description 11
- 238000004891 communication Methods 0.000 claims description 19
- 238000001514 detection method Methods 0.000 claims description 12
- 238000004590 computer program Methods 0.000 claims description 8
- 230000009471 action Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 238000003709 image segmentation Methods 0.000 description 3
- 238000013500 data storage Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000018109 developmental process Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000011218 segmentation Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
- 238000012163 sequencing technique Methods 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/40—Scenes; Scene-specific elements in video content
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
Abstract
The embodiment of the invention provides a method, a device and electronic equipment for acquiring commodity purchase information in a video, wherein the method comprises the following steps: in the video playing process, monitoring whether a first preset operation of a user on a video is received, wherein the first preset operation is as follows: the method comprises the following steps that a user performs pause playing operation on a video and/or drags the video to a target video frame; if the first preset operation is received, judging whether the input information of the user is acquired; if the input information is acquired, detecting whether the current video playing interface contains a commodity image corresponding to the input information; if the current video playing interface contains the commodity image corresponding to the input information, commodity purchasing information of the commodity corresponding to the commodity image is generated; and displaying the commodity purchasing information in the current video playing interface. Therefore, when a user watches the video, if the user sees the interested commodity, the user can know the commodity through the commodity purchasing information and conveniently purchase the commodity.
Description
Technical Field
The invention relates to the technical field of videos, in particular to a method and a device for acquiring commodity purchase information in a video and electronic equipment.
Background
With the rapid development of video technology, video becomes one of the main ways for people to enjoy in life. In the process of playing the video, a plurality of users can be attracted by the goods such as clothes, ornaments, furniture and the like in the video.
However, when a user watches a video, once the user has an impulse to purchase the goods in the video, many users will search for related goods on the internet, and it is difficult to find the corresponding goods on the shopping website to purchase the goods by watching the video only because the user lacks the knowledge of the goods in the video.
Disclosure of Invention
The embodiment of the invention aims to provide a method, a device and electronic equipment for acquiring commodity purchase information in a video, so that a user can conveniently purchase commodities which are the same as or similar to the commodities in the video in the process of watching the video. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided a method for acquiring commodity purchase information in a video, including:
in the video playing process, monitoring whether a first preset operation of a user on the video is received, wherein the first preset operation is as follows: the user performs pause playing operation on the video and/or drag operation for dragging the video to a target video frame, wherein the target video frame comprises a commodity image;
if the first preset operation is received, judging whether input information of a user is acquired;
if the input information is acquired, detecting whether a current video playing interface contains a commodity image corresponding to the input information;
if the current video playing interface contains the commodity image corresponding to the input information, commodity purchasing information of the commodity corresponding to the commodity image is generated;
and displaying the commodity purchasing information in the current video playing interface.
Optionally, the determining whether to acquire the input information of the user includes:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
Optionally, the determining whether to acquire the input information of the user includes:
judging whether a second preset operation of the user on the current video playing interface is received, wherein the second preset operation comprises a clicking operation, a mouse hovering operation and a frame selection operation;
and if a second preset operation of the user on the current video playing interface is received, judging that the input information of the user is obtained.
Optionally, when the input information of the user is a click operation, the detecting whether the current video playing interface includes a commodity image corresponding to the input information includes:
determining an operation position corresponding to the click operation on the current video playing interface;
judging whether the operation position is in the area of the commodity image;
and if the operation position is in the area, determining that the current video playing interface contains a commodity image corresponding to the input information.
Optionally, when the input information of the user is a frame selection operation, the detecting whether the current video playing interface includes a commodity image corresponding to the input information includes:
determining a target area corresponding to the current video playing interface in the frame selection operation;
judging whether the target area contains a commodity image or not;
and if the target area contains the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
Optionally, the generating of the commodity purchase information of the commodity corresponding to the commodity image includes:
matching the commodity image with each commodity image in a commodity image database;
determining the commodity image with the matching degree larger than the preset matching degree in the commodity image database as a target commodity image;
and determining target commodity purchase information of the target commodity corresponding to the target commodity image according to the corresponding relation between the commodity corresponding to the pre-constructed commodity image and the commodity purchase information.
In a second aspect of the present invention, there is also provided an apparatus for acquiring information on purchase of a commodity in a video, including:
the operation monitoring module is used for monitoring whether a first preset operation of a user on the video is received or not in the video playing process, wherein the first preset operation is as follows: the user performs pause playing operation on the video and/or drag operation for dragging the video to a target video frame, wherein the target video frame comprises a commodity image;
the information judgment module is used for judging whether the input information of the user is acquired or not if the operation monitoring module monitors that the first preset operation is received;
the image detection module is used for detecting whether the current video playing interface contains a commodity image corresponding to the input information or not if the information judgment module judges that the input information is acquired;
the information generating module is used for generating commodity purchasing information of a commodity corresponding to the commodity image if the image detecting module detects that the current video playing interface contains the commodity image corresponding to the input information;
and the information display module is used for displaying the commodity purchasing information in the current video playing interface.
Optionally, the information determining module is specifically configured to:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
Optionally, the information determining module is specifically configured to:
judging whether a second preset operation of the user on the current video playing interface is received, wherein the second preset operation comprises a clicking operation, a mouse hovering operation and a frame selection operation;
and if a second preset operation of the user on the current video playing interface is received, judging that the input information of the user is obtained.
Optionally, the image detection module is specifically configured to:
when the input information of the user is click operation, determining an operation position corresponding to the click operation on the current video playing interface;
judging whether the operation position is in the area of the commodity image;
and if the operation position is in the area, determining that the current video playing interface contains a commodity image corresponding to the input information.
Optionally, the image detection module is specifically configured to:
when the input information of the user is a frame selection operation, determining that the frame selection operation is in a target area corresponding to the current video playing interface;
judging whether the target area contains a commodity image or not;
and if the target area contains the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
Optionally, the information generating module is specifically configured to:
calculating the matching degree of the commodity image and each commodity image in a commodity image database;
determining the commodity image with the matching degree larger than the preset matching degree in the commodity image database as a target commodity image;
and determining target commodity purchase information of the target commodity corresponding to the target commodity image according to the corresponding relation between the commodity corresponding to the pre-constructed commodity image and the commodity purchase information.
In a third aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing any one of the above methods for acquiring the commodity purchasing information in the video when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer-readable storage medium having stored therein instructions, which when run on a computer, cause the computer to execute any one of the above-mentioned methods for acquiring commodity purchase information in a video.
In another aspect of the present invention, there is also provided a computer program product containing instructions, which when run on a computer, causes the computer to execute any one of the above-mentioned methods for acquiring information on purchasing an article from a video.
According to the technical scheme provided by the embodiment of the invention, in the video playing process, the electronic equipment monitors whether a first preset operation of a user on a video is received, wherein the first preset operation is as follows: the method comprises the following steps that a user performs pause playing operation on a video and/or drag operation of dragging the video to a target video frame, wherein the target video frame comprises a commodity image; if the first preset operation is received, judging whether the input information of the user is acquired; if the input information is acquired, detecting whether the current video playing interface contains a commodity image corresponding to the input information; if the current video playing interface contains the commodity image corresponding to the input information, commodity purchasing information of the commodity corresponding to the commodity image is generated; and displaying the commodity purchasing information in the current video playing interface.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a schematic diagram illustrating a table lamp in which a user is interested in a video playing interface according to an embodiment of the present invention;
fig. 2 is a flowchart of a method for acquiring commodity purchase information in a video according to an embodiment of the present invention;
FIG. 3 is a flow chart of an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus for acquiring commodity purchase information in a video according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
The user is often attracted to the goods in the video while watching the video. For example, the user may desire a good that is the same as a star in the video, or the user may desire a good that is used by an actor in the video. The user thereby generates an impulse to purchase the goods in the video. However, the user cannot know the address of the commodity in the purchase video by watching the video, and it is difficult for the user to find the corresponding commodity on the shopping website and purchase the commodity by watching the video.
For example, as shown in fig. 1, a user wants to purchase a desk lamp in a video while watching the video. In the related art, it is difficult for a user to find a table lamp that is the same as or similar to a table lamp in a video on the internet only by watching the video, and therefore, it is difficult for the user to purchase the same table lamp as or similar to the table lamp in the video.
In order to solve the technical problem, embodiments of the present invention provide a method and an apparatus for acquiring commodity purchase information in a video, and an electronic device.
In a first aspect, a detailed description is first provided for a method for acquiring commodity purchase information in a video according to an embodiment of the present invention.
It should be noted that an execution main body of the method for acquiring the commodity purchase information in the video may be a device for acquiring the commodity purchase information in the video, the device for acquiring the commodity purchase information in the video may be operated in an electronic device, and the electronic device may be a smart phone, a tablet computer, a notebook computer, and the like.
As shown in fig. 2, a method for acquiring commodity purchase information in a video according to an embodiment of the present invention may include the following steps:
s210, in the video playing process, whether a first preset operation of the user on the video is received or not is monitored, and if yes, the step S220 is executed.
Wherein the first preset operation is: and (3) pausing the playing operation of the video and/or dragging the video to a target video frame by the user, wherein the target video frame comprises the commodity image.
When a user wants to watch a video, the user can search the favorite video through a video client in the electronic equipment and click to play the video.
In one embodiment, during the process of watching the video, if the user sees that the commodity image of the commodity of interest exists in the video playing interface, the playing of the video can be paused, so that the video playing interface containing the commodity image can be displayed in the display interface of the electronic device. At this time, the first preset operation is: and (5) pausing the playing operation of the video by the user.
In another embodiment, the user may drag the video being played to the target video frame containing the commodity image and pause playing the video, so that the video frame containing the commodity image can be displayed in the display interface of the electronic device. It should be noted that the target video frame may be any video frame containing a commodity image in the video currently being played. At this time, the first preset operation is: the method comprises the following steps of dragging operation for pushing the video to a target video frame and pause playing operation for the video.
In yet another embodiment, the user may drag the video being played to a target video frame containing the merchandise image to find the merchandise of interest to himself. At this time, the first preset operation is: a drag operation that pushes the video to a target video frame.
And S220, judging whether the input information of the user is acquired or not. If so, go to step S230.
When a first preset operation of a user on a video being played is received, it is stated that a commodity image of a commodity which the user wants to purchase may exist in a current video playing interface being displayed in a display interface of the electronic device. Therefore, the electronic device can determine whether the input information of the user is acquired.
The input information of the user may be: voice information including the name of the commodity; clicking operation, such as the operation of clicking the area where the commodity image is located; a mouse hovering operation, such as an operation of hovering a mouse over an area where the commodity image is located; a frame selection operation, such as an operation of selecting a region where the commodity image is located; or other operations capable of selecting the area where the product image is located. The embodiment of the invention does not specifically limit the input information of the user.
For completeness and clarity of the scheme, details of determining whether to acquire the input information of the user will be described in the following embodiments.
And S230, detecting whether the current video playing interface contains a commodity image corresponding to the input information. If so, go to step S240.
After receiving the input information of the user, the electronic device indicates that the commodity image of the commodity which the user is interested in may exist in the current video playing interface, and therefore, the electronic device can detect whether the commodity image corresponding to the input information of the user is contained in the current video playing interface. For example, the voice information received by the electronic device from the user is: the electronic equipment can detect whether the image of the desk lamp exists in the current video playing interface.
As can be seen from the description in step S220, the input information of the user may have different forms, for example, the input information of the user may be: voice information including the name of the commodity; clicking operation, such as the operation of clicking the area where the commodity image is located; a mouse hovering operation, such as an operation of hovering a mouse over an area where the commodity image is located; a frame selection operation, such as an operation of selecting a region where the commodity image is located; or other operations capable of selecting the area where the product image is located. For input information in different forms, the electronic device detects whether the current video playing interface contains a commodity image corresponding to the input information in different forms.
For completeness of the scheme and clarity of description of the scheme, detailed description will be made in the following embodiments on detecting whether the current video playing interface includes a commodity image corresponding to the input information.
S240, product purchase information of the product corresponding to the product image is generated.
When the electronic equipment determines that the current video playing interface contains the commodity image corresponding to the input information, the electronic equipment can generate commodity purchase information of the commodity corresponding to the commodity image. For example, if the product displayed in the product image is a table lamp, the product corresponding to the product image is the table lamp, and therefore, the product purchase information of the table lamp can be generated.
Wherein, the commodity purchase information may be: a link to purchase the good, or, a two-dimensional code of the good. Of course, the goods purchase information may also include: the profile, price, brand, attention, and number of purchases of the product. The commodity purchase information in the embodiment of the present invention is not specifically limited.
In one embodiment, generating the article purchase information corresponding to the article image may include:
calculating the matching degree of the commodity image and each commodity image in the commodity image database;
determining the commodity image with the matching degree larger than the preset matching degree in the commodity image database as a target commodity image;
and determining the target commodity purchase information of the target commodity corresponding to the target commodity image according to the corresponding relation between the commodity corresponding to the pre-constructed commodity image and the commodity purchase information.
In this embodiment, after determining that the current video playing interface includes the commodity image corresponding to the input information, the electronic device may match the commodity image with each commodity image in the commodity image database to obtain a matching degree. And determining the commodity images with the matching degree larger than the preset matching degree in the commodity image database as target commodity images, namely sequencing the commodity images according to the sequence of the matching degrees from large to small, and determining the commodity images with the matching degree N before arrangement as the target commodity images. The preset matching degree can be set according to actual conditions, and the size of the preset matching degree is not specifically limited in the embodiment of the invention.
It is understood that the number of target product images may be one or more. For example, the commodity image with the highest matching degree in the commodity image database may be determined as the target commodity image. Or, the commodity images in the commodity image database with the matching degree from high to low in the ranking order and the top five in the ranking order can be determined as the target commodity images.
After determining the target commodity image, the electronic device may determine the target commodity purchase information of the target commodity corresponding to the target commodity image according to a correspondence between a commodity corresponding to the pre-constructed commodity image and the commodity purchase information. It can be understood that each product image corresponds to a product, corresponds to a product purchase information,
and S250, displaying the commodity purchase information in the current video playing interface.
In order to enable a user to visually see commodity purchasing information of a commodity corresponding to a commodity image, the user can conveniently purchase a commodity which is the same as or similar to the commodity in the current video playing interface. After the electronic equipment generates the commodity purchasing information of the commodity corresponding to the commodity image, the commodity purchasing information can be displayed in the current video playing interface. The manner of displaying the commodity purchase information may be various, for example, the commodity purchase information may be prominently displayed, such as highlighting the commodity purchase information. The embodiment of the invention does not specifically limit the mode for displaying the commodity purchasing information, and the embodiment of the invention does not specifically limit the display position of the commodity purchasing information in the current video playing interface.
For example, the commodity purchasing information is a link for purchasing commodities, and after the link is generated, the electronic device can display the link in the current video playing interface, so that the user can jump to a commodity purchasing website by clicking the shopping link, and then purchases commodities the same as or similar to the commodities in the current video playing interface, thereby improving user experience.
In addition, the user actively purchases the purchase information of the commodity, and can make reference information for subsequent commodity advertisement push. For example, the number of people who buy the table lamp in the current video playing interface is large, and then the table lamp can be pushed by advertisements subsequently.
According to the technical scheme provided by the embodiment of the invention, in the video playing process, the electronic equipment monitors whether a first preset operation of a user on a video is received, wherein the first preset operation is as follows: the method comprises the following steps that a user performs pause playing operation on a video and/or drag operation of dragging the video to a target video frame, wherein the target video frame comprises a commodity image; if the first preset operation is received, judging whether the input information of the user is acquired; if the input information is acquired, detecting whether the current video playing interface contains a commodity image corresponding to the input information; if the current video playing interface contains the commodity image corresponding to the input information, commodity purchasing information of the commodity corresponding to the commodity image is generated; and displaying the commodity purchasing information in the current video playing interface.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
For completeness and clarity of the scheme, details of determining whether to acquire the input information of the user will be described in the following embodiments.
In one embodiment, determining whether the input information of the user is obtained may include:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
In this embodiment, when the input information of the user is voice information, the voice information may include a commodity name. For example, when a user wants to purchase the same table lamp as in a video, the user can say: the desk lamp, so that the electronic equipment can receive the voice information input by the user.
In another embodiment, the determining whether the input information of the user is acquired may include:
judging whether a second preset operation of the user on the current video playing interface is received, wherein the second preset operation comprises a clicking operation, a mouse hovering operation and a frame selection operation;
and if a second preset operation of the user on the current video playing interface is received, judging to acquire the input information of the user.
In this embodiment, the electronic device may determine whether a click operation, a mouse-over operation, or a frame selection operation of the user on the current video playing interface is received. If the click operation, the mouse hovering operation or the frame selection operation of the user on the current video playing interface is received, it is indicated that the commodity image of the commodity which the user wants to purchase may exist in the current video playing interface, and therefore it is determined that the input information of the user is obtained.
For example, when a user wants to purchase the same table lamp as the table lamp in the video, the user can click any position in the area where the table lamp is located in the video. Alternatively, the user may select the area frame where the desk lamp is located.
For completeness of the scheme and clarity of description of the scheme, detailed description will be made in the following embodiments on detecting whether the current video playing interface includes a commodity image corresponding to the input information.
In one embodiment, when the user's input information is: when the voice information including the name of the commodity is included, the electronic device detects whether the current video playing interface includes a commodity image corresponding to the input information, which may include:
after receiving the voice information, the electronic equipment can analyze the voice information to obtain the name of the commodity contained in the voice information; and comparing the current video playing interface with the commodity name of the commodity image in the current video playing interface, if the commodity name carried in the voice information exists in the commodity name of the commodity image in the current video playing interface, which indicates that the user is interested in the commodity with the commodity name in the current video playing interface, determining that the current video playing interface contains the commodity image corresponding to the input information.
It should be noted that the electronic device may identify the commodity name of the commodity image in the current video playing interface in advance, and may also identify the commodity name of the commodity image in the current video playing interface after receiving the voice information of the user. This is all reasonable.
In another embodiment, when the input information of the user is a click operation, the electronic device detecting whether a current video playing interface includes a commodity image corresponding to the input information may include:
determining an operation position corresponding to the click operation on the current video playing interface;
judging whether the operation position is in the area of the commodity image;
and if the operation position is in the area of the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
In this embodiment, the electronic device may obtain coordinates of the circumscribed rectangular frame of each commodity image in the current video playing interface in a commodity target detection manner, so as to obtain an area range where the commodity image is located. Or, the electronic device may obtain, in a manner of commodity image segmentation, an area where each commodity image is located in the current video playing interface. Or, the area where each commodity image in the current video playing interface is located can be marked in advance in a manual marking mode.
When the electronic equipment acquires the click operation of the user, the electronic equipment can determine that the click operation is at the operation position corresponding to the current video playing interface, and judge whether the operation position is in the area of the commodity image, if the operation position is in the area of the commodity image, the operation position indicates that the user clicks the area of the commodity image, and the user is interested in the commodity corresponding to the commodity image, so that the current video playing interface is determined to contain the commodity image corresponding to the input information.
It should be noted that the electronic device may determine, in advance, position information of each commodity image in the current video playing interface, that is, an area where each commodity image is located. Alternatively, it is reasonable that the electronic device determines the area where each of the commodity images is located after receiving the input information of the user.
In another embodiment, when the input information of the user is a mouse-over operation, detecting whether a commodity image corresponding to the input information is included in the current video playing interface may include:
determining a hovering position corresponding to the mouse hovering operation on the current video playing interface;
judging whether the hovering position is in the area of the commodity image;
and if the hovering position is in the area of the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
In this embodiment, when the terminal detects a mouse hovering operation, it may determine that the mouse hovering operation is at a hovering position corresponding to the current video playing interface, and determine whether the hovering position is in an area where the commodity image is located; if the hovering position is in the area of the commodity image, the operation that the user locates the mouse in the area of the commodity image is described, and at this time, it is determined that the commodity image corresponding to the input information is included in the current video playing interface.
In another embodiment, when the input information of the user is a frame selection operation, detecting whether the current video playing interface includes a commodity image corresponding to the input information may include:
determining a target area corresponding to the current video playing interface in the frame selection operation;
judging whether the target area contains a commodity image or not;
and if the target area contains the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
As can be seen from the above description, the electronic device may determine the area where the commodity image is located through a commodity object detection manner, a commodity image segmentation manner, and a manual labeling manner. When receiving a frame selection operation input by a user, the electronic device can determine that the frame selection operation is in a target area corresponding to the current video playing interface, and determine whether the target area contains the commodity image according to the target area and the area where each commodity image is located. If the target area contains the commodity image, the fact that the user is operating the commodity image contained in the target area is shown, namely the user is interested in the commodity corresponding to the commodity image contained in the target area, and therefore it is determined that the current video playing interface contains the commodity image corresponding to the input information.
For clarity of the description of the scheme, the detailed description will be given below with reference to specific examples to illustrate the method for acquiring the commodity purchase information in the video provided by the embodiment of the present invention. As shown in fig. 3.
The technical scheme provided by the embodiment of the invention can be realized by the following 9 steps:
step 1, a user generates a shopping demand in the process of watching a video. The user can drag the video to a video frame where the interested commodity appears, or the user can execute pause playing operation on the video;
and 2, the user can select the area of the interested commodity in a frame, click the area of the interested commodity and speak the commodity name of the interested commodity through voice.
And step 3: the terminal can obtain the position information lists of all commodities in the current video frame in the following three ways.
a. Commodity target detection is realized through a target detection algorithm or a commodity detection algorithm, and then all commodities appearing in the video frame are selected out;
b. and the commodity image segmentation is realized through a segmentation algorithm, and all commodities in the current video frame are segmented out, so that pixel areas of all commodities are obtained.
c. Implanting commodities in advance in a mode of manually marking positions of the commodities in advance, establishing a database of links corresponding to the commodities, and clicking to obtain corresponding commodities;
and 4, detecting the commodity image of the interested commodity through the position and the name, and cutting the commodity image of the interested commodity.
5. Obtaining the position information of an external frame and pixels of a commodity image of the commodity of interest in a video frame;
6. and matching the commodity image of the commodity of interest with each commodity image in the commodity image database by using an image searching algorithm or an image similarity searching algorithm.
7. And obtaining the best matched commodity image and the commodity image which is 5 th before the matching score in the commodity image database.
8. And displaying the shopping link and the commodity image of the commodity corresponding to the commodity image with the score of 5, so that the user can select the shopping link and the commodity image. For example, the shopping link may be a merchandise link of an Eschool mall, Jingdong, Taobao, and so on;
9. the user can click to purchase an order or jump to the corresponding shopping mall to know the details of the commodity, so that the whole process of searching and recommending the commodity is completed.
And the reference information can be pushed for subsequent commodities and advertisements through the initiative purchase information of the user.
In a second aspect of the present invention, there is also provided an apparatus for acquiring information on purchase of a product in a video, as shown in fig. 4, including:
an operation monitoring module 410, configured to monitor whether a first preset operation of a user on a video is received in a video playing process, where the first preset operation is: the method comprises the following steps that a user performs pause playing operation on a video and/or drag operation of dragging the video to a target video frame, wherein the target video frame comprises a commodity image;
an information determining module 420, configured to determine whether to obtain input information of a user if the operation monitoring module monitors that the first preset operation is received;
the image detection module 430 is configured to detect whether a current video playing interface includes a commodity image corresponding to the input information if the information judgment module determines that the input information is acquired;
an information generating module 440, configured to generate commodity purchase information of a commodity corresponding to the commodity image if the image detecting module detects that the current video playing interface includes the commodity image corresponding to the input information;
and an information display module 450, configured to display the commodity purchase information in the current video playing interface.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
Optionally, the information determining module is specifically configured to:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
Optionally, the information determining module is specifically configured to:
judging whether a second preset operation of the user on the current video playing interface is received, wherein the second preset operation comprises a clicking operation, a mouse hovering operation and a frame selection operation;
and if a second preset operation of the user on the current video playing interface is received, judging that the input information of the user is obtained.
Optionally, when the input information of the user is a click operation, the image detection module is specifically configured to:
determining an operation position corresponding to the click operation on the current video playing interface;
judging whether the operation position is in the area of the commodity image;
and if the operation position is in the area, determining that the current video playing interface contains a commodity image corresponding to the input information.
Optionally, when the input information of the user is a frame selection operation, the image detection module is specifically configured to:
determining a target area corresponding to the current video playing interface in the frame selection operation;
judging whether the target area contains a commodity image or not;
and if the target area contains the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
Optionally, the information generating module is specifically configured to:
calculating the matching degree of the commodity image and each commodity image in a commodity image database;
determining the commodity image with the matching degree larger than the preset matching degree in the commodity image database as a target commodity image;
and determining target commodity purchase information of the target commodity corresponding to the target commodity image according to the corresponding relation between the commodity corresponding to the pre-constructed commodity image and the commodity purchase information.
An embodiment of the present invention further provides an electronic device, as shown in fig. 5, which includes a processor 501, a communication interface 502, a memory 503 and a communication bus 504, where the processor 501, the communication interface 502 and the memory 503 complete mutual communication through the communication bus 504,
a memory 503 for storing a computer program;
the processor 501 is configured to implement the method for acquiring the commodity purchase information in the video according to the first aspect when executing the program stored in the memory 503.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
In another embodiment of the present invention, there is further provided a computer-readable storage medium, having stored therein instructions, which, when run on a computer, cause the computer to execute the method for acquiring information on purchasing a commodity from a video according to any one of the first aspect.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
In another embodiment of the present invention, there is also provided a computer program product containing instructions, which when run on a computer, causes the computer to execute the method for acquiring information on purchasing a commodity in a video according to any one of the above embodiments.
Therefore, according to the technical scheme provided by the embodiment of the invention, in the process of watching the video, if the user sees the commodity interested in the user, the video being played can be paused, or the user can drag the video being played to the target video frame of the commodity interested in the user; and the electronic equipment generates commodity purchasing information of commodities corresponding to the commodity images after receiving the operation, displays the commodity purchasing information in the current video playing interface, and enables a user to know the commodities through the commodity purchasing information, the commodities are conveniently purchased, and user experience is improved.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (10)
1. A method for acquiring commodity purchase information in a video is characterized by comprising the following steps:
in the video playing process, monitoring whether a first preset operation of a user on the video is received, wherein the first preset operation is as follows: the user performs pause playing operation on the video and/or drag operation for dragging the video to a target video frame, wherein the target video frame is any video frame comprising a commodity image;
if the first preset operation is received, judging whether input information of a user is acquired;
if the input information is acquired, detecting whether a current video playing interface contains a commodity image corresponding to the input information;
if the current video playing interface contains the commodity image corresponding to the input information, commodity purchasing information of the commodity corresponding to the commodity image is generated;
and displaying the commodity purchasing information in the current video playing interface.
2. The method of claim 1, wherein the determining whether the input information of the user is obtained comprises:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
3. The method of claim 1, wherein the determining whether the input information of the user is obtained comprises:
judging whether a second preset operation of the user on the current video playing interface is received, wherein the second preset operation comprises a clicking operation, a mouse hovering operation and a frame selection operation;
and if a second preset operation of the user on the current video playing interface is received, judging that the input information of the user is obtained.
4. The method according to claim 3, wherein when the input information of the user is a click operation, the detecting whether the current video playing interface includes a commodity image corresponding to the input information includes:
determining an operation position corresponding to the click operation on the current video playing interface;
judging whether the operation position is in the area of the commodity image;
and if the operation position is in the area, determining that the current video playing interface contains a commodity image corresponding to the input information.
5. The method according to claim 3, wherein when the input information of the user is a frame selection operation, the detecting whether the current video playing interface includes a commodity image corresponding to the input information includes:
determining a target area corresponding to the current video playing interface in the frame selection operation;
judging whether the target area contains a commodity image or not;
and if the target area contains the commodity image, determining that the current video playing interface contains the commodity image corresponding to the input information.
6. The method according to any one of claims 1 to 5, wherein the generating of the article purchase information of the article corresponding to the article image includes:
calculating the matching degree of the commodity image and each commodity image in a commodity image database;
determining the commodity image with the matching degree larger than the preset matching degree in the commodity image database as a target commodity image;
and determining target commodity purchase information of the target commodity corresponding to the target commodity image according to the corresponding relation between the commodity corresponding to the pre-constructed commodity image and the commodity purchase information.
7. An apparatus for acquiring purchase information of a commodity in a video, comprising:
the operation monitoring module is used for monitoring whether a first preset operation of a user on the video is received or not in the video playing process, wherein the first preset operation is as follows: the user performs pause playing operation on the video and/or drag operation for dragging the video to a target video frame, wherein the target video frame comprises a commodity image;
the information judgment module is used for judging whether the input information of the user is acquired or not if the operation monitoring module monitors that the first preset operation is received;
the image detection module is used for detecting whether the current video playing interface contains a commodity image corresponding to the input information or not if the information judgment module judges that the input information is acquired;
the information generating module is used for generating commodity purchasing information of a commodity corresponding to the commodity image if the image detecting module detects that the current video playing interface contains the commodity image corresponding to the input information;
and the information display module is used for displaying the commodity purchasing information in the current video playing interface.
8. The apparatus of claim 7, wherein the information determining module is specifically configured to:
judging whether voice information input by a user is received or not, wherein the voice information carries a commodity name;
and if the voice information is received, judging to acquire the input information of the user.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1-6 when executing a program stored in the memory.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911033556.XA CN110909616A (en) | 2019-10-28 | 2019-10-28 | Method and device for acquiring commodity purchase information in video and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911033556.XA CN110909616A (en) | 2019-10-28 | 2019-10-28 | Method and device for acquiring commodity purchase information in video and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110909616A true CN110909616A (en) | 2020-03-24 |
Family
ID=69816108
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911033556.XA Pending CN110909616A (en) | 2019-10-28 | 2019-10-28 | Method and device for acquiring commodity purchase information in video and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110909616A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112199553A (en) * | 2020-09-24 | 2021-01-08 | 北京达佳互联信息技术有限公司 | Information resource processing method, device, equipment and storage medium |
| CN113221822A (en) * | 2021-05-31 | 2021-08-06 | 深圳市朝明科技信息有限公司 | Enterprise-to-individual electronic commerce service method and system |
| CN113298589A (en) * | 2020-06-19 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Commodity information processing method and device, and information acquisition method and device |
| CN114257859A (en) * | 2020-09-22 | 2022-03-29 | 上海哔哩哔哩科技有限公司 | Video promotion data generation method and video promotion data display method |
| CN114615551A (en) * | 2022-02-28 | 2022-06-10 | 必要鸿源(北京)科技有限公司 | Short video-based commodity pushing method and device, electronic equipment and storage medium |
| CN115334346A (en) * | 2022-08-08 | 2022-11-11 | 北京达佳互联信息技术有限公司 | Interface display method, video publishing method, video editing method and device |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802055A (en) * | 2011-05-25 | 2012-11-28 | 阿里巴巴集团控股有限公司 | Data interaction method and device based on on-line video |
| CN105611410A (en) * | 2014-11-21 | 2016-05-25 | Tcl集团股份有限公司 | Method and device for pushing information |
| CN106202282A (en) * | 2016-07-01 | 2016-12-07 | 刘青山 | Multi-media network shopping guidance system |
| CN106372607A (en) * | 2016-09-05 | 2017-02-01 | 努比亚技术有限公司 | Method for reading pictures from videos and mobile terminal |
| CN107484030A (en) * | 2017-07-29 | 2017-12-15 | 安徽博威康信息技术有限公司 | Merchandise news obtains system in a kind of viewing video based on spectators' operation |
| CN110225387A (en) * | 2019-05-20 | 2019-09-10 | 北京奇艺世纪科技有限公司 | A kind of information search method, device and electronic equipment |
-
2019
- 2019-10-28 CN CN201911033556.XA patent/CN110909616A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802055A (en) * | 2011-05-25 | 2012-11-28 | 阿里巴巴集团控股有限公司 | Data interaction method and device based on on-line video |
| CN105611410A (en) * | 2014-11-21 | 2016-05-25 | Tcl集团股份有限公司 | Method and device for pushing information |
| CN106202282A (en) * | 2016-07-01 | 2016-12-07 | 刘青山 | Multi-media network shopping guidance system |
| CN106372607A (en) * | 2016-09-05 | 2017-02-01 | 努比亚技术有限公司 | Method for reading pictures from videos and mobile terminal |
| CN107484030A (en) * | 2017-07-29 | 2017-12-15 | 安徽博威康信息技术有限公司 | Merchandise news obtains system in a kind of viewing video based on spectators' operation |
| CN110225387A (en) * | 2019-05-20 | 2019-09-10 | 北京奇艺世纪科技有限公司 | A kind of information search method, device and electronic equipment |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113298589A (en) * | 2020-06-19 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Commodity information processing method and device, and information acquisition method and device |
| CN114257859A (en) * | 2020-09-22 | 2022-03-29 | 上海哔哩哔哩科技有限公司 | Video promotion data generation method and video promotion data display method |
| CN112199553A (en) * | 2020-09-24 | 2021-01-08 | 北京达佳互联信息技术有限公司 | Information resource processing method, device, equipment and storage medium |
| CN113221822A (en) * | 2021-05-31 | 2021-08-06 | 深圳市朝明科技信息有限公司 | Enterprise-to-individual electronic commerce service method and system |
| CN113221822B (en) * | 2021-05-31 | 2023-12-12 | 变购(武汉)物联网科技有限公司 | Enterprise-to-person e-commerce service method and system |
| CN114615551A (en) * | 2022-02-28 | 2022-06-10 | 必要鸿源(北京)科技有限公司 | Short video-based commodity pushing method and device, electronic equipment and storage medium |
| CN114615551B (en) * | 2022-02-28 | 2024-03-26 | 必要鸿源(北京)科技有限公司 | Commodity pushing method and device based on short video, electronic equipment and storage medium |
| CN115334346A (en) * | 2022-08-08 | 2022-11-11 | 北京达佳互联信息技术有限公司 | Interface display method, video publishing method, video editing method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10395120B2 (en) | Method, apparatus, and system for identifying objects in video images and displaying information of same | |
| CN110909616A (en) | Method and device for acquiring commodity purchase information in video and electronic equipment | |
| KR101511050B1 (en) | Method, apparatus, system and computer program for offering and displaying a product information | |
| US9262784B2 (en) | Method, medium, and system for comparison shopping | |
| CN109451333B (en) | Bullet screen display method, device, terminal and system | |
| CN104991906B (en) | Information acquisition method, server, terminal, database construction method and device | |
| CN110189172B (en) | Shopping guide method and system for network live broadcast room | |
| US8069081B2 (en) | Targeted advertising using object identification | |
| US20100074464A1 (en) | Object detection and user settings | |
| KR20170090472A (en) | Optimized item attribute comparison | |
| US10440435B1 (en) | Performing searches while viewing video content | |
| CN110866133A (en) | Information search method, page display method, system and equipment | |
| US20140310752A1 (en) | Shopping in a media broadcast context | |
| US9037501B1 (en) | Presenting alternative shopping options | |
| JP7171811B2 (en) | MONITORING DEVICE, SHOPPING SERVER, MONITORING METHOD, AND PROGRAM | |
| JP2018169987A (en) | Recommendation information providing system and recommendation information providing method | |
| KR101690528B1 (en) | Method, apparatus and computer program for displaying serch information | |
| CN111429148A (en) | Evaluation interface entering method and device | |
| US20160048855A1 (en) | Multivariate testing for content discovery systems | |
| JP5805134B2 (en) | Terminal device and device program | |
| CN110557684B (en) | Information processing method, system, electronic device, and computer-readable medium | |
| JP6802214B2 (en) | Information processing equipment, information processing methods, and programs | |
| JP2022066610A (en) | Information processing device, information processing method, and program | |
| CN114926236A (en) | Commodity information display method and device, electronic equipment and storage medium | |
| CN115225945A (en) | Object display method and device, electronic equipment and computer readable storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200324 |