CN114257859A - Video promotion data generation method and video promotion data display method - Google Patents

Video promotion data generation method and video promotion data display method Download PDF

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Publication number
CN114257859A
CN114257859A CN202011003084.6A CN202011003084A CN114257859A CN 114257859 A CN114257859 A CN 114257859A CN 202011003084 A CN202011003084 A CN 202011003084A CN 114257859 A CN114257859 A CN 114257859A
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CN
China
Prior art keywords
video
data
promotion
promoted
information
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CN202011003084.6A
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Chinese (zh)
Inventor
丁文杰
段双泉
陈建业
华达
朱振豪
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Shanghai Bilibili Technology Co Ltd
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Shanghai Bilibili Technology Co Ltd
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Priority to CN202011003084.6A priority Critical patent/CN114257859A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4333—Processing operations in response to a pause request
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments

Abstract

The application discloses a video promotion data display method and a device, wherein the method comprises the following steps: monitoring whether the video data is paused in the playing process; when the video data is monitored to be paused, the pause playing time of the video data is obtained; inquiring a target video segment corresponding to the pause playing time in the video data; and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data. The application also provides a video promotion data generation method and device. According to the video playing method and device, the target video clip during the playing pause of the video playing is obtained, and then the video promotion data associated with the target video clip are directly displayed on the playing pause interface of the video playing, so that the releasing accuracy and the display effect of the video promotion data are effectively improved.

Description

Video promotion data generation method and video promotion data display method
Technical Field
The application relates to the technical field of videos, in particular to a video promotion data generation method and a video promotion data display method.
Background
With the improvement of the performance of mobile terminal devices and the development of internet technologies, video services based on the mobile internet are in a period of rapid development. Each large video website inserts video promotion data, such as advertisements or other propaganda information, for a certain time before or even during the playing of the video.
At present, video promotion data in network video is mainly carried out in an inter-cut mode: in the process that a user watches a video on the internet, a section of video promotion data can be seen at the head and the tail of the video or in a video film; for the head or the end of a film, a section of video promotion data is played in a forced playing mode generally; when video promotion data are inserted into the film, the video promotion data are often jumped to other web pages or App (Application program) pages, the video promotion data pages are displayed in the center of a screen to completely shield a video playing window, and advertisement content is basically unrelated to video content. The mode of displaying the video promotion data by the popup seriously influences the watching experience of the user, so that the user can generate a repulsive psychology to the video promotion data when not watching the specific content of the video promotion data. That is, the existing pop-up window display video promotion data mode has low accuracy; the user cannot be concerned about the video promotion data, and the video promotion data display effect is not good.
Disclosure of Invention
The application provides a video promotion data display method which can solve the problems that in the prior art, video promotion data are not high in accuracy and poor in display effect.
First, to achieve the above object, the present application provides a method for generating video promotion data, where the method includes:
the method comprises the steps of obtaining video data, and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame; identifying product information to be promoted and corresponding feature coordinates included in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame; and calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates.
In one example, the similarity segmentation rule includes: sequentially judging the similarity of two video frames adjacent to each other in front and back of the video data according to the time sequence; when the similarity of two video frames adjacent to each other at the front and back is greater than or equal to a preset first threshold value, dividing the two video frames into a video segment; when the number of video frames in one video clip reaches a preset second threshold value, the step of sequentially judging the similarity of two video frames which are adjacent to each other in front and back in the video data according to the time sequence is executed again by taking the next video frame of the last video frame of the video clip as a starting frame; and when the similarity of the two video frames adjacent to each other at the front and back is smaller than the threshold, taking the previous video frame of the two video frames as a video segment, and taking the next video frame of the two video frames as a starting frame to re-execute the step of sequentially judging the similarity of the two video frames adjacent to each other at the front and back in the video data according to the time sequence.
In one example, the identifying information of the product to be promoted included in the target video segment includes: performing image recognition on each video frame in the target video segment; when any video frame in the target video clip is identified to comprise a product associated image of a product to be promoted and/or a product associated image of a product associated with the product to be promoted, recording that the target video clip comprises information of the product to be promoted.
In one example, the image recognizing each video frame in the target video segment includes: performing image recognition on each video frame in the target video clip through a preset image recognition model or a support vector machine; the image recognition model is obtained by training product associated images of all products to be promoted in the promotion database and product associated images of the products to be promoted in the promotion database through a reverse neural network, and the support vector machine is obtained by performing binary classification on the product associated images of all the products to be promoted in the promotion database and the product associated images of the products to be promoted in the promotion database in a supervised learning mode.
In one example, the feature coordinates are at least one of a center coordinate point, an upper left coordinate point, a lower left coordinate point, an upper right coordinate point and a lower right coordinate point of a product-related image corresponding to the information of the product to be promoted in the target video clip.
In one example, when a plurality of video frames in the target video segment include the same information of the product to be promoted, an average value of feature coordinates corresponding to the information of the product to be promoted in all the video frames is used as the feature coordinates corresponding to the information of the product to be promoted.
In one example, the invoking of corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and the forming of the video promotion data corresponding to the target video clip by the promotion information and the feature coordinates includes: finding out promotion links corresponding to each piece of to-be-promoted product information included in the target video clip from the promotion database as promotion information of the target video clip; associating promotion information corresponding to the product information to be promoted with the corresponding characteristic coordinates to serve as video promotion data of the product information to be promoted; all the video promotion data of the product information to be promoted form video promotion data corresponding to the target video clip
In one example, the method further comprises: sending the video data and video promotion data corresponding to each video clip of the video data to a user side; receiving corrected video promotion data of the user side for the target video clip, wherein the corrected video promotion data are video promotion data obtained after video promotion data of product information to be promoted corresponding to the target video clip are adjusted; and taking the corrected video promotion data as actual video promotion data of the video data corresponding to the time section of the target video clip.
Further, the present application also provides a video promotion data display method, including:
monitoring whether the video data is paused in the playing process; when the video data is monitored to be paused, the pause playing time of the video data is obtained; inquiring a target video segment corresponding to the pause playing time in the video data; and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data.
In one example, the obtaining the pause playing time of the video data includes: obtaining a pause video frame when the video data is paused; and taking the time corresponding to the time stamp of the pause video frame as the pause playing time.
In one example, the querying out, from the video data, the target video segment corresponding to the pause playing time includes: acquiring a time section of each video clip included in the video data; and querying a video segment corresponding to the time section comprising the pause playing time as the target video segment.
In one example, the pause playing interface for displaying the video promotion data to the video data includes: acquiring promotion information in the video promotion data; and displaying the promotion information to a pause playing interface of the video data according to a preset display mode.
In one example, the display mode includes: acquiring promotion page content of promotion links included in the promotion information; and embedding the promotion page content into a preset area of a video playing window for playing the video data.
In one example, before the step of displaying the video promotion data to the pause playing interface of the video data, the method includes: acquiring characteristic coordinates corresponding to the video promotion data; promoting and prompting in at least one of a flash special effect, a label or a text prompt at the characteristic coordinate position of the pause playing interface corresponding to the pause video frame; and receiving the point touch operation of the user on the promotion prompt, and triggering the step of displaying the video promotion data to a pause playing interface of the video data according to the point touch operation.
In one example, before the step of displaying the video promotion data to the pause playing interface of the video data, the method includes: acquiring characteristic data of a user; and filtering the video promotion data corresponding to the information of the product to be promoted in the video promotion data according to the user characteristic data to obtain the filtered video promotion data so as to be used for displaying a pause playing interface of the video data.
In addition, in order to achieve the above object, the present application also provides a video promotion data generation apparatus, including:
the segmentation module is used for acquiring video data and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame; the identification module is used for identifying information of a product to be promoted and corresponding characteristic coordinates in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the characteristic coordinates are position information of the product to be promoted in a video frame; and the generation module is used for calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates.
And, this application still provides a video promotion data display device, the device includes:
the monitoring module is used for monitoring whether the video data is paused in the playing process; the acquisition module is used for acquiring the pause playing time of the video data when the video data is monitored to be paused; the query module is used for querying a target video segment corresponding to the pause playing time in the video data; and the display module is used for acquiring the video promotion data corresponding to the target video clip and displaying the video promotion data to a pause playing interface of the video data.
In addition, this application still provides a video promotion data display system, the system includes interconnect's video server and user side, wherein, video server is used for: the method comprises the steps of obtaining video data, and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame; identifying product information to be promoted and corresponding feature coordinates included in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame; calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates; the user side is used for: acquiring video data from the video server for playing; monitoring whether the video data is executed with pause playing in the playing process; when the video data is monitored to be paused, the pause playing time of the video data is obtained; inquiring a target video segment corresponding to the pause playing time in the video data; and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data.
Further, the present application also provides a computer device, which includes a memory and a processor, where the memory stores thereon a computer program operable on the processor, and the computer program, when executed by the processor, implements the steps of the video promotion data generation method as described above, or implements the steps of the video promotion data display method as described above.
Further, the present application also provides a computer-readable storage medium storing a computer program executable by at least one processor to cause the at least one processor to perform the steps of the video promotion data generation method as described above, or to perform the steps of the video promotion data display method as described above.
Compared with the prior art, the video promotion data display method and device can monitor whether the video data is paused in the playing process; when the video data is monitored to be paused, the pause playing time of the video data is obtained; inquiring a target video segment corresponding to the pause playing time in the video data; and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data. By acquiring the target video segment when the video playing is paused and then directly displaying the video promotion data associated with the target video segment to the pause playing interface of the video playing, the releasing precision and the display effect of the video promotion data are effectively improved.
Drawings
FIG. 1 is a schematic diagram of an application environment according to an embodiment of the present application;
fig. 2 is a schematic flowchart of a video promotion data generation method according to an embodiment of the present application;
fig. 3 is an overall flowchart effect diagram of an exemplary embodiment of a video promotion data generation method and a video promotion data display method according to the present application;
fig. 4 is a flowchart illustrating an effect of a video promotion data generation method according to an embodiment of the present application;
fig. 5 to 6 are graphs showing the display effect of advertisement data in an exemplary example of the video promotion data display method of the present application;
FIG. 7 is a schematic diagram of program modules of an embodiment of a video promotion data generation apparatus according to the present application;
FIG. 8 is a block diagram of a program module of an embodiment of a video promotion data display apparatus according to the present application;
FIG. 9 is a diagram of an alternative hardware architecture of the computer device of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the descriptions in this application referring to "first", "second", etc. are for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In addition, technical solutions between various embodiments may be combined with each other, but must be realized by a person skilled in the art, and when the technical solutions are contradictory or cannot be realized, such a combination should not be considered to exist, and is not within the protection scope of the present application.
Fig. 1 is a schematic diagram of an application environment according to an embodiment of the present application. Referring to fig. 1, the computer device 1 is connected to a user terminal 1 and a user terminal 2, respectively. The computer device 1 can receive the video data uploaded by the user terminal 1, and then generate video promotion data for each video clip in the video data according to a video promotion data generation method and a preset promotion database. Then, the computer device 1 sends the video data to the user terminal 2 for playing, and when monitoring that the user terminal 2 pauses in the process of playing the video data, queries a video clip during the pause playing according to a video promotion data display method, and displays the corresponding video promotion data on a pause playing interface of the video data.
In this embodiment, the computer device 1 may be a mobile phone, a tablet, a portable device, a PC, a server, or the like; the user side 1 can be used as a mobile phone, a tablet, a portable device, a PC (personal computer) or other electronic equipment; the user end 2 can be used as a mobile phone, a tablet, a portable device, a PC or other electronic devices with a display function. In an illustrative example, for example, the computer device 1 serves as a video service platform, the user terminal 1 serves as a video production terminal, and the user terminal 2 serves as a video playing terminal. It should be noted that, in other embodiments, the computer device 1 may also directly have functions of the user end 1 and the user end 2, the computer device 1 may shoot video data through a shooting unit, or the memory of the computer device 1 stores video data, and then a user may process the video data and associate the video promotion data through a user interaction interface provided by the computer device 1; or playing the video data and then displaying the corresponding video promotion data. That is, the computer device 1 can simultaneously serve as an execution subject that executes the video promotion data generation method and an execution subject that executes the video promotion data display method.
Example one
Fig. 2 is a schematic flowchart of an embodiment of a video promotion data generation method according to the present application. It is to be understood that the flow charts in the embodiments of the present method are not intended to limit the order in which the steps are performed. The following description is made by way of example with the computer apparatus 1 as the execution subject.
As shown in fig. 2, the video promotion data generation method may include steps S200 to S204.
Step S200, video data are obtained, and the video data are divided into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame.
Specifically, the computer device 1 is connected to the user terminal 1, and is then capable of receiving video data transmitted from the user terminal 1. In an exemplary example, after the video data is captured, the video creation is to upload a video file including the video data to the computer device 1 through the user end 1, for example, the video creation is to send the video file corresponding to the video data to the computer device 1, such as a video data server or a video service platform, through application software or a Web end on an electronic device such as a mobile phone, a computer, a pad, or the like, of the user end 1.
After receiving the video data, the computer device 1 divides the video data into a plurality of video segments, and identifies each video segment. In this embodiment, the computer device 1 performs video segment division on the video data according to a preset similarity segmentation rule; wherein the similarity segmentation rule comprises: sequentially judging the similarity of two video frames adjacent to each other in front and back of the video data according to the time sequence; when the similarity of two video frames adjacent to each other at the front and back is greater than or equal to a preset first threshold value, dividing the two video frames into a video segment; when the number of video frames in one video clip reaches a preset second threshold value, the step of sequentially judging the similarity of two video frames which are adjacent to each other in front and back in the video data according to the time sequence is executed again by taking the next video frame of the last video frame of the video clip as a starting frame; and when the similarity of the two video frames adjacent to each other at the front and back is smaller than the threshold, taking the previous video frame of the two video frames as a video segment, and taking the next video frame of the two video frames as a starting frame to re-execute the step of sequentially judging the similarity of the two video frames adjacent to each other at the front and back in the video data according to the time sequence. The computer device 1 compares the similarity between adjacent video frames in the video data in an image comparison manner, for example, by performing consistency comparison between color features, texture features, shape features, spatial position features, and other features in two video frames; or carrying out gray level conversion on the two video frames, and then calculating the correlation function, covariance function, difference sum of squares, difference sum of absolute values and other measurement extreme values of gray values and carrying out consistency comparison; other image alignment techniques are also possible, and are not limited herein.
For the process of dividing the video data into video segments by the computer device 1, for example, the similarity segmentation rule sets a first threshold of 95% and a second threshold of 3 video frames, and the video data received by the computer device 1 includes 10 video frames arranged in time sequence, where: in the 1 st to 4 th video frames, the similarity of two adjacent video frames is higher than 95%; in the 4 th to 6 th video frames, the similarity of two adjacent video frames is lower than 95 percent; in the 6 th to 10 th video frames, the similarity of two adjacent video frames is higher than 95%; then, the computer device 1 will divide the 10 video frames of the video data into 1 st to 3 rd video frames, 4 th video frames, 5 th video frames, 6 th video frames, 7 th to 9 th video frames, and 10 th video frames, which total 6 video segments.
Step S202, identifying product information to be promoted and corresponding feature coordinates included in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame.
Specifically, after the computer device 1 divides the video data into video segments, the information of the product to be promoted and the corresponding characteristic coordinates included in each video segment corresponding to the video data are further identified. In this embodiment, the computer device 1 identifies product information to be promoted and corresponding feature coordinates included in a target video segment in the video data, where the target video segment is any one of all video segments corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame. The step of identifying, by the computer device 1, the product information to be promoted included in the target video segment may include: performing image recognition on each video frame in the target video segment; when any video frame in the target video clip is identified to comprise a product associated image of a product to be promoted and/or a product associated image of a product associated with the product to be promoted, recording that the target video clip comprises information of the product to be promoted; the related products of the products to be promoted comprise at least one of matching use products of the products to be promoted, products of the same type and different manufacturers, products of the same series and different types or different types with similar functions, for example, when the products to be promoted are mobile phones, the products to be promoted are the mobile phones of the types of the platforms, and the related products of the products to be promoted can be used as information of earphones, batteries and the like related to the mobile phones; the product-associated image includes at least one of a product name, a brand identification, a product image, or a proxy character image.
Specifically, since the identification of the product is generally performed according to the product name, the product brand, the product image, or the speaker of the product; the commodity has independent commodity names, commodity brands, commodity images or commodity speakers, wherein the commodity speakers do not have the same behaviors or images for the speakers of different commodities, so that the speakers (images) of one commodity are also independent. Therefore, the computer device 1 sets at least one of the product name, the brand identifier, the product image, or the introduction character image as a product related image corresponding to the product to be promoted; and directly identifying the product to be promoted according to the product associated image. In this embodiment, the computer device 1 performs image recognition on a video frame included in the target video clip, and determines that the target video clip includes the information of the product to be promoted when the video frame included in the target video clip includes a product-related image of the product to be promoted and/or a product-related image of a product related to the product to be promoted.
In a specific embodiment, the image recognition of each video frame in the target video segment by the computer device 1 may include: performing image recognition on each video frame in the target video clip through a preset image recognition model or a support vector machine; the image recognition model is obtained by training product associated images of all products to be promoted in the promotion database and product associated images of the products to be promoted in the promotion database through a reverse neural network, and the support vector machine is obtained by performing binary classification on the product associated images of all the products to be promoted in the promotion database and the product associated images of the products to be promoted in the promotion database in a supervised learning mode. In this embodiment, the establishing, by the computer device 1, of the image recognition model or the support vector machine may include, for example: sequentially carrying out image enhancement, noise reduction, gray level conversion, gray level binarization and normalization on product associated pictures of products to be promoted in a promotion database; then, carrying out feature extraction to obtain training data; and finally, continuously classifying and training the training data by using an initial reverse neural network or an initial support vector machine to obtain a corresponding image recognition model or a corresponding support vector machine. Of course, an identification model or a classification model capable of identifying the product-related image of the product to be promoted may also be established in other ways, which is not limited herein.
It should be noted that, in this embodiment, the characteristic coordinate is at least one of a center coordinate point, an upper left coordinate point, a lower left coordinate point, an upper right coordinate point, and a lower right coordinate point of the product-related image corresponding to the information of the product to be promoted in the target video clip. When a plurality of video frames in the target video segment include the same information of the product to be promoted, then, the computer device 1 will use an average value of the feature coordinates corresponding to the information of the product to be promoted in all the video frames as the feature coordinates corresponding to the information of the product to be promoted.
And step S204, calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and combining the promotion information and the characteristic coordinates into video promotion data corresponding to the target video clip.
Specifically, after identifying the information of the product to be promoted included in the target video segment, the computer device 1 may call corresponding promotion information from a preset promotion database. The promotion database is preset promotion information comprising all products to be promoted, the promotion information can be promotion links, and the promotion links are used for displaying purchase pages or purchase modes of the products to be promoted.
In a specific embodiment, the computer device 1 calls corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and the step of forming video promotion data corresponding to the target video segment by the promotion information and the feature coordinates includes: finding out promotion links corresponding to each piece of to-be-promoted product information included in the target video clip from the promotion database as promotion information of the target video clip; associating promotion information corresponding to the product information to be promoted with the corresponding characteristic coordinates to serve as video promotion data of the product information to be promoted; and all the video promotion data of the product information to be promoted form video promotion data corresponding to the target video clip.
Of course, in other embodiments, the computer device 1 may also send the video data and the video promotion data corresponding to each video clip of the video data to the user terminal 1; then, receiving corrected video promotion data of the user side 1 for the target video clip, wherein the corrected video promotion data is video promotion data obtained by adjusting video promotion data of product information to be promoted corresponding to the target video clip; finally, the computer device 1 takes the corrected video promotion data as actual video promotion data for a time segment of the video data corresponding to the target video segment. The user adjusts the video promotion data, and may add, delete or modify part of the video promotion data. For example, a video creator of the video data sends the video data to the computer device 1 through the user side 1 for processing and executing a video promotion data generation method; since the content in the video data is known more by the video creation, after the computer device 1 sends the video data and the corresponding video promotion data to the user terminal 1, the video creator can adaptively adjust the video promotion data according to the video content, so that the relevance between the video promotion data and the video content of the video data is higher, and the user experience of watching the video promotion data by the user is improved.
Please refer to fig. 3, which is a flowchart illustrating an overall process effect of an exemplary embodiment of a video promotion data generation method and a video promotion data display method according to the present application.
As shown in the upper half of fig. 3, in this embodiment, the video promotion data is advertisement data, a video creator selects video data through a user end 1 (not shown in the figure), and then uploads the video data to a video server, that is, a computer device 1 (not shown in the figure), and then the video server parses the uploaded video data, and then selects corresponding promotion data from a promotion database according to the identified information of the product to be promoted of the video frame in the video data, and generates corresponding advertisement data according to the position information of the product to be promoted in the video frame; the video server sends the advertisement data to the user terminal 1; the video creator can delete the advertisement data of the product to be promoted which is not expected to appear in the video data, and can also modify the promotion links of some advertisement data, so that the video creator modifies the received advertisement data through the user terminal 1 to obtain modified advertisement data and returns the modified advertisement data to the video server; and the video server stores the corrected advertisement data.
Example two
Fig. 4 is a flowchart illustrating a video promotion data display method according to an embodiment of the present application. It is to be understood that the flow charts in the embodiments of the present method are not intended to limit the order in which the steps are performed. The following description is made by way of example with the computer apparatus 1 as the execution subject.
As shown in fig. 4, the video promotion data generation method may include steps S400 to S406.
Step S400, monitoring whether the video data is paused in the playing process.
Step S402, when it is monitored that the video data is paused, the pause playing time of the video data is obtained.
Specifically, after the computer device 1 is connected to the user side 2, the user may request the computer device 1 for the video data through the user side 2 to play the video data. When the user terminal 2 plays the video data online, the computer device 1 can monitor whether the playing of the video data is paused in the playing process of the user terminal 2; and when the video data is monitored to be paused, further acquiring the pause playing time of the video data. For example, after the computer device 1 is connected to the user side 2, the user side 2 plays video data acquired from the computer device 1 through video playing software; then, the computer device 1 may monitor the playing status of the video playing software on the user end 2, so as to detect whether the video data is paused in the playing process.
When the computer device 1 monitors that the video data is paused, the pause time of the video data is further acquired. In this embodiment, the acquiring, by the computer device 1, the pause playing time of the video data includes: obtaining a pause video frame when the video data is paused; and taking the time corresponding to the time stamp of the pause video frame as the pause playing time. Since a still video frame image is displayed when the video data is paused, and the video frame is a paused video frame, the computer device 1 can acquire the related information of the paused video frame, including the timestamp information; then, the computer device 1 takes the time corresponding to the time stamp of the paused video frame as the paused playing time.
Step S404, querying a target video segment corresponding to the pause playing time in the video data.
After the pause playing time when the video data is paused is obtained, the computer device 1 further queries a target video segment corresponding to the pause playing time in the video data. Specifically, the computer device 1 first obtains a time segment of each video segment included in the video data; and then inquiring a video segment corresponding to the time section comprising the pause playing time as the target video segment. For example, the pause playing time is 2 minutes and 10 seconds, and then the second video segment in the video data comprises a time section of 1 minute and 50 seconds to 3 minutes and 0 seconds; then, the computer device 1 determines that the target video segment corresponding to the pause playing time is the second video segment of the video data. Of course, for the time section of each video segment in the video data, the computer device 1 can obtain the video frame included in each video segment, and therefore, the time section corresponding to each video segment can be calculated according to the time corresponding to the time stamp of the start video frame and the time corresponding to the time stamp of the end video frame of each video segment.
Step S406, video promotion data corresponding to the target video clip are obtained, and the video promotion data are displayed on a pause playing interface of the video data.
After the target video segment corresponding to the pause playing time of the video data is obtained, the computer device 1 obtains the video promotion data corresponding to the target video segment from a preset video promotion database. As described in the first embodiment of the present application, after generating the video promotion data corresponding to each video clip of the video data, the computer device 1 stores the video promotion data in a preset video promotion database; and then when the video data is played by the user side 2 and the condition that the video promotion data needs to be played is met, calling the corresponding video promotion data from the video promotion database. The computer device 1 acquires the target video segment of the video data which is currently paused, so that the video promotion data corresponding to the target video segment can be called from the video promotion database and then sent to the video playing interface of the user terminal 2 for displaying.
Specifically, the displaying, by the computer device 1, the video promotion data to the video data pause playing interface includes: acquiring promotion information in the video promotion data; and displaying the promotion information to a pause playing interface of the video data according to a preset display mode. Because the video promotion data corresponding to each video clip includes the promotion information corresponding to the video clip, the computer device 1 can acquire the promotion information corresponding to the target video clip, and then display the promotion information to the position corresponding to the feature coordinates of the pause playing frame in a preset display manner. Wherein, the preset display mode comprises: acquiring promotion page content of promotion links included in the promotion data; and embedding the promotion page content into a preset area of a video playing window for playing the video data. In this embodiment, the computer device 1 inserts promotion data, that is, promotion page content corresponding to a promotion link in video promotion data, into a preset area of a video playing window for playing the video data in an embedded manner, for example, the video promotion data is advertisement data, and a display manner is a form of a display plug-in through the video playing window, so that the computer device 1 displays advertisement page content corresponding to promotion information in the advertisement data in a partial area, for example, a right half, of the video playing window. The advertisement page content is displayed in a mode of being embedded into the video playing window, and compared with the prior art that the advertisement page content is displayed in a pop-up window mode, the watching interface of a user cannot be switched, and the abrupt feeling of page switching is avoided, so that the user experience is effectively improved; and moreover, the content of the advertisement page is displayed through a partial area of the video playing window, and the product to be promoted corresponding to the displayed advertisement data is similar to the content of the pause playing frame, so that the advertisement data putting accuracy is improved.
In another embodiment, before the step of displaying the video promotion data to the pause playing interface of the video data, the computer device 1 further includes: acquiring characteristic coordinates corresponding to the video promotion data; promoting and prompting in at least one of a flash special effect, a label or a text prompt at the characteristic coordinate position of the pause playing interface corresponding to the pause video frame; and receiving the point touch operation of the user on the promotion prompt, and triggering the step of displaying the video promotion data to a pause playing interface of the video data according to the point touch operation. The computer device 1 displays the promotion prompt at the position corresponding to the characteristic coordinate of the pause playing frame, that is, displays the promotion prompt at the position of the similar product picture of the video frame, and then prompts the user to click and view the video promotion data of the product to be promoted, which is similar to the product included in the video frame picture. When the user needs or feels curious, the promotion prompt is touched, and then the computer device 1 displays the video promotion data to a pause playing interface of the video data.
In another embodiment, the video promotion data corresponding to one video clip may include a plurality of promotion information, and then, in the process of pausing the video playing, the computer device 1 may switch and display different promotion information in the video promotion data every time a preset threshold is reached along with the increase of the time of pausing the playing, so that a video viewer may see more various promotion information.
In another embodiment, before the step of displaying the video promotion data on the pause playing interface of the video data, the computer device 1 further performs the following steps: acquiring user characteristic data of a user; and filtering the video promotion data corresponding to the information of the product to be promoted in the video promotion data according to the user characteristic data to obtain the filtered video promotion data so as to be used for displaying a pause playing interface of the video data. Specifically, for example, the computer device 1 may acquire user portrait data of a user as user characteristic data, the user portrait data being obtained in advance according to identity information of the user and network behavior record analysis; and then filtering the video promotion data corresponding to the to-be-promoted product information which is not preferred by the user in the video promotion data according to the user portrait data to obtain the filtered video promotion data for displaying a pause playing interface of the video data. The computer equipment 1 acquires the identity information and the network behavior record of a user in advance, and performs user portrait on the user through the user information and the network behavior record; for example, the favorite content and the dislike content of the user are classified by portraying the user according to the identity information of the user, such as age, education level, income level, gender, and the region, and the network behavior records, such as the user watching records, praise or comment records, and the like; then, when the computer device 1 displays the video promotion data, the video promotion data corresponding to the content that is not preferred by the user in the video promotion data corresponding to the target video segment can be filtered out, so that the finally displayed and processed video promotion data are all the video promotion data of the product to be promoted related to the content that is preferred by the user. Therefore, the delivery accuracy of the video promotion data can be effectively improved, and the user experience is improved.
Please refer to fig. 3, which is a flowchart illustrating an overall process effect of an exemplary embodiment of a video promotion data generation method and a video promotion data display method according to the present application.
As shown in the lower half of fig. 3, in this embodiment, the video promotion data is advertisement data, and a video viewer plays video data through a user terminal 2 (not shown in the figure), and then when the video viewer stops playing the video data, the user terminal 2 requests the video server, that is, the computer device 1 (not shown in the figure), for the advertisement data; then the video server inquires out a corresponding target video segment according to the video pause time, calls corresponding advertisement data according to the target video segment, filters the advertisement data according to the user image and filters out the advertisement data which is not favored by the user; then, the video server returns the advertisement data to the user terminal 2, and displays the advertisement data to the video playing window of the user terminal 2 for playing the video data in an embedded manner, so that the user terminal 2 can display the advertisement data in the video playing window.
Please refer to fig. 5 to fig. 6, which are graphs illustrating the display effect of the advertisement data in an exemplary example of the video promotion data display method of the present application. As shown in fig. 5, in this embodiment, the video promotion data is advertisement data, and when monitoring that the video data is paused in the video playing process, the computer device 1 acquires a target video segment corresponding to the pause playing time of the video; then, displaying advertisement prompts to an area of a pause playing picture corresponding to the characteristic coordinates according to the advertisement data and the characteristic coordinates corresponding to the advertisement data; for example, the pause playing picture in fig. 5 includes information of products to be promoted, such as a mouse, a keyboard, and a notebook; the computer device 1 displays the picture icons and text icons corresponding to the mouse, the keyboard and the notebook computer to the feature coordinates in the pause playing picture, that is, the picture content is the area of the mouse, the keyboard and the notebook computer. When the user clicks one of the advertisement hints for viewing, then, the computer device 1 displays detailed advertisement data to a pause playing interface of the video data, as shown in fig. 6, a slow middle-right half region of the pause video in fig. 6 includes a plurality of wire frame regions, all the wire frame regions correspond to advertisement page contents of the whole advertisement data, including a detailed region of promoted goods and at least one related recommended content region; wherein, the promotion item detail area comprises a purchase window of the promotion item, such as a purchase button, a payment box and the like. That is to say, the computer device 1 displays the advertisement content page corresponding to the advertisement data in the partial area of the video playing window corresponding to the video frame that is paused to be played in an embedding manner, and provides a purchasing window on the advertisement content page to allow the user to directly order advertisement goods, thereby avoiding skipping pages such as pop-ups and improving the user experience.
EXAMPLE III
Fig. 7 schematically shows a block diagram of a video promotion data generation apparatus according to a third embodiment of the present application, which may be partitioned into one or more program modules, the one or more program modules being stored in a storage medium and executed by one or more processors to implement the third embodiment of the present application. The program modules referred to in the embodiments of the present application refer to a series of computer program instruction segments that can perform specific functions, and the following description will specifically describe the functions of the program modules in the embodiments.
As shown in fig. 7, the video promotion data generation apparatus 400 may include a segmentation module 410, an identification module 420, and a generation module 430, wherein:
the segmentation module 410 is configured to obtain video data, and divide the video data into video segments according to a preset similarity segmentation rule, where each video segment includes at least one video frame. Wherein the similarity segmentation rule comprises: sequentially judging the similarity of two video frames adjacent to each other in front and back of the video data according to the time sequence; when the similarity of two video frames adjacent to each other at the front and back is greater than or equal to a preset first threshold value, dividing the two video frames into a video segment; when the number of video frames in one video clip reaches a preset second threshold value, the step of sequentially judging the similarity of two video frames which are adjacent to each other in front and back in the video data according to the time sequence is executed again by taking the next video frame of the last video frame of the video clip as a starting frame; and when the similarity of the two video frames adjacent to each other at the front and back is smaller than the threshold, taking the previous video frame of the two video frames as a video segment, and taking the next video frame of the two video frames as a starting frame to re-execute the step of sequentially judging the similarity of the two video frames adjacent to each other at the front and back in the video data according to the time sequence.
The identifying module 420 is configured to identify to-be-promoted product information and corresponding feature coordinates included in a target video segment, where the target video segment is any one of all video segments corresponding to the video data, and the feature coordinates are position information of the to-be-promoted product information in a video frame.
The generating module 430 is configured to call corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and combine the promotion information and the feature coordinates to form video promotion data corresponding to the target video segment.
In an exemplary embodiment, the identification module 420 is further configured to: performing image recognition on each video frame in the target video segment; when any video frame in the target video clip is identified to comprise a product associated image of a product to be promoted and/or a product associated image of a product associated with the product to be promoted, recording that the target video clip comprises information of the product to be promoted. Performing image recognition on each video frame in the target video clip through a preset image recognition model or a support vector machine; the image recognition model is obtained by training product associated images of all products to be promoted in the promotion database and product associated images of the products to be promoted in the promotion database through a reverse neural network, and the support vector machine is obtained by performing binary classification on the product associated images of all the products to be promoted in the promotion database and the product associated images of the products to be promoted in the promotion database in a supervised learning mode.
In an exemplary embodiment, the feature coordinates are at least one of a center coordinate point, an upper left coordinate point, a lower left coordinate point, an upper right coordinate point and a lower right coordinate point of a product-related image corresponding to the information of the product to be promoted in the target video clip; and when a plurality of video frames in the target video clip comprise the same information of the product to be promoted, taking the average value of the feature coordinates corresponding to the information of the product to be promoted in all the video frames as the feature coordinates corresponding to the information of the product to be promoted.
In an exemplary embodiment, the generating module 430 is further configured to: finding out promotion links corresponding to each piece of to-be-promoted product information included in the target video clip from the promotion database as promotion information of the target video clip; associating promotion information corresponding to the product information to be promoted with the corresponding characteristic coordinates to serve as video promotion data of the product information to be promoted; and all the video promotion data of the product information to be promoted form video promotion data corresponding to the target video clip.
In an exemplary embodiment, the generating module 430 is further configured to: sending the video data and video promotion data corresponding to each video clip of the video data to a user side; receiving corrected video promotion data of the user side for the target video clip, wherein the corrected video promotion data are video promotion data obtained after video promotion data of product information to be promoted corresponding to the target video clip are adjusted; and taking the corrected video promotion data as actual video promotion data of the video data corresponding to the time section of the target video clip.
Example four
Fig. 8 schematically shows a block diagram of a video promotion data display apparatus according to a fourth embodiment of the present application, which may be partitioned into one or more program modules, the one or more program modules being stored in a storage medium and executed by one or more processors to complete the embodiments of the present application. The program modules referred to in the embodiments of the present application refer to a series of computer program instruction segments that can perform specific functions, and the following description will specifically describe the functions of the program modules in the embodiments.
As shown in fig. 8, the video promotion data display apparatus 600 may include a monitoring module 610, an obtaining module 620, an inquiring module 630 and a display module 640, wherein:
the monitoring module 610 is configured to monitor whether the video data is paused in the playing process;
an obtaining module 620, configured to obtain a playing pause time of the video data when it is monitored that the video data is played in a paused manner;
a query module 630, configured to query the video data for a target video segment corresponding to the pause playing time;
the display module 640 is configured to obtain video promotion data corresponding to the target video segment, and display the video promotion data on a pause playing interface of the video data.
In an exemplary embodiment, the obtaining module 620 is further configured to: obtaining a pause video frame when the video data is paused; and taking the time corresponding to the time stamp of the pause video frame as the pause playing time.
In an exemplary embodiment, the query module 630 is further configured to: acquiring a time section of each video clip included in the video data; and querying a video segment corresponding to the time section comprising the pause playing time as the target video segment.
In an exemplary embodiment, the display module 640 is further configured to: acquiring promotion information in the video promotion data; and displaying the promotion data to a pause playing interface of the video data according to a preset display mode. Wherein, the display mode includes: acquiring promotion page content of promotion links included in the promotion information; and embedding the promotion page content into a preset area of a video playing window for playing the video data.
In an exemplary embodiment, the display module 640 is further configured to: acquiring characteristic coordinates corresponding to the video promotion data; promoting and prompting in at least one of a flash special effect, a label or a text prompt at the characteristic coordinate position of the pause playing interface corresponding to the pause video frame; and receiving the point touch operation of the user on the promotion prompt, and triggering the step of displaying the video promotion data to a pause playing interface of the video data according to the point touch operation. And acquiring user characteristic data of the user; and filtering the video promotion data corresponding to the information of the product to be promoted in the video promotion data according to the user characteristic data to obtain the filtered video promotion data so as to be used for displaying a pause playing interface of the video data.
EXAMPLE five
Fig. 9 schematically shows a hardware architecture diagram of a computer device 1 suitable for implementing a video promotion data generation method or a video promotion data display method according to a fifth embodiment of the present application. In the present embodiment, the computer device 1 is a device capable of automatically performing numerical calculation and/or information processing in accordance with a command set or stored in advance. For example, the server may be a rack server, a blade server, a tower server or a rack server (including an independent server or a server cluster composed of a plurality of servers) with a gateway function. As shown in fig. 9, the computer device 1 includes at least, but is not limited to: memory 510, processor 520, and network interface 530 may be communicatively linked to each other by a system bus. Wherein:
the memory 510 includes at least one type of computer-readable storage medium including a flash memory, a hard disk, a multimedia card, a card-type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM), a magnetic memory, a magnetic disk, an optical disk, etc. In some embodiments, the storage 510 may be an internal storage module of the computer device 1, such as a hard disk or a memory of the computer device 1. In other embodiments, the memory 510 may also be an external storage device of the computer device 1, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the computer device 1. Of course, the memory 510 may also comprise both an internal memory module of the computer device 1 and an external memory device thereof. In this embodiment, the memory 510 is generally used for storing an operating system and various types of application software installed in the computer device 1, such as a program code of a video promotion data generation method, or a program code of a video promotion data display method, and the like. In addition, the memory 510 may also be used to temporarily store various types of data that have been output or are to be output.
Processor 520 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data Processing chip in some embodiments. The processor 520 is generally used for controlling the overall operation of the computer device 1, such as performing control and processing related to data interaction or communication with the computer device 1. In this embodiment, processor 520 is configured to execute program codes stored in memory 510 or process data.
Network interface 530 may comprise a wireless network interface or a wired network interface, and network interface 530 is typically used to establish a communication link between computer device 1 and a user's end or other computer device. For example, the network interface 530 is used to connect the computer apparatus 1 with an external terminal through a network, establish a data transmission channel and a communication link between the computer apparatus 1 and the external terminal, and the like. The network may be a wireless or wired network such as an Intranet (Intranet), the Internet (Internet), a Global System of Mobile communication (GSM), Wideband Code Division Multiple Access (WCDMA), a 4G network, a 5G network, Bluetooth (Bluetooth), or Wi-Fi.
It should be noted that FIG. 9 only shows a computer device having components 510 and 530, but it should be understood that not all of the shown components are required and that more or fewer components may be implemented instead.
In this embodiment, the program code of the video promotion data generation method stored in the memory 510 or the program code of the video promotion data display method may also be divided into one or more program modules and executed by one or more processors (in this embodiment, the processor 520) to complete the embodiments of the present application.
EXAMPLE six
The present embodiment also provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps of the video promotion data generation method according to the first embodiment or the steps of the video promotion data display method according to the second embodiment.
In this embodiment, the computer-readable storage medium includes a flash memory, a hard disk, a multimedia card, a card type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a Read Only Memory (ROM), an Electrically Erasable Programmable Read Only Memory (EEPROM), a Programmable Read Only Memory (PROM), a magnetic memory, a magnetic disk, an optical disk, and the like. In some embodiments, the computer readable storage medium may be an internal storage unit of the computer device, such as a hard disk or a memory of the computer device. In other embodiments, the computer readable storage medium may be an external storage device of the computer device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like provided on the computer device. Of course, the computer-readable storage medium may also include both internal and external storage devices of the computer device. In this embodiment, the computer-readable storage medium is generally used for storing an operating system and various types of application software installed in the computer device, for example, a program code of the video promotion data generation method in the embodiment, or a program code of the video promotion data display method in the embodiment. Further, the computer-readable storage medium may also be used to temporarily store various types of data that have been output or are to be output.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different from that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, embodiments of the present application are not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application, and not intended to limit the scope of the present application, and all modifications that can be made by the use of the equivalent structures or equivalent processes in the specification and drawings of the present application or that can be directly or indirectly applied to other related technologies are also included in the scope of the present application.

Claims (20)

1. A method for generating video promotion data, the method comprising:
the method comprises the steps of obtaining video data, and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame;
identifying product information to be promoted and corresponding feature coordinates included in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame;
and calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates.
2. The video promotion data generation method of claim 1, wherein the similarity segmentation rule comprises:
sequentially judging the similarity of two video frames adjacent to each other in front and back of the video data according to the time sequence;
when the similarity of two video frames adjacent to each other at the front and back is greater than or equal to a preset first threshold value, dividing the two video frames into a video segment;
when the number of video frames in one video clip reaches a preset second threshold value, the step of sequentially judging the similarity of two video frames which are adjacent to each other in front and back in the video data according to the time sequence is executed again by taking the next video frame of the last video frame of the video clip as a starting frame;
and when the similarity of the two video frames adjacent to each other at the front and back is smaller than the threshold, taking the previous video frame of the two video frames as a video segment, and taking the next video frame of the two video frames as a starting frame to re-execute the step of sequentially judging the similarity of the two video frames adjacent to each other at the front and back in the video data according to the time sequence.
3. The video promotion data generation method of claim 1, wherein the identifying of the product information to be promoted included in the target video segment includes:
performing image recognition on each video frame in the target video segment;
when any video frame in the target video clip is identified to comprise a product associated image of a product to be promoted and/or a product associated image of a product associated with the product to be promoted, recording that the target video clip comprises information of the product to be promoted.
4. The video promotion data generation method of claim 3, wherein the image recognition of each video frame in the target video segment comprises:
performing image recognition on each video frame in the target video clip through a preset image recognition model or a support vector machine; the image recognition model is obtained by training product associated images of all products to be promoted in the promotion database and product associated images of the products to be promoted in the promotion database through a reverse neural network, and the support vector machine is obtained by performing binary classification on the product associated images of all the products to be promoted in the promotion database and the product associated images of the products to be promoted in the promotion database in a supervised learning mode.
5. The video promotion data generation method of any of claims 1-4,
the characteristic coordinates are at least one of a center coordinate point, an upper left coordinate point, a lower left coordinate point, an upper right coordinate point and a lower right coordinate point of a product-related image corresponding to the information of the product to be promoted in the target video clip.
6. The video promotion data generation method according to claim 5, wherein when a plurality of video frames in the target video segment include the same product information to be promoted, an average value of feature coordinates corresponding to the product information to be promoted in all the video frames is used as the feature coordinates corresponding to the product information to be promoted.
7. The video promotion data generation method according to any one of claims 1 to 4, wherein the calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and the composing the promotion information and the feature coordinates into video promotion data corresponding to the target video clip includes:
finding out promotion links corresponding to each piece of to-be-promoted product information included in the target video clip from the promotion database as promotion information of the target video clip;
associating promotion information corresponding to the product information to be promoted with the corresponding characteristic coordinates to serve as video promotion data of the product information to be promoted; and all the video promotion data of the product information to be promoted form video promotion data corresponding to the target video clip.
8. The video promotion data generation method of claim 1, wherein the method further comprises:
sending the video data and video promotion data corresponding to each video clip of the video data to a user side;
receiving corrected video promotion data of the user side for the target video clip, wherein the corrected video promotion data are video promotion data obtained after video promotion data of product information to be promoted corresponding to the target video clip are adjusted;
and taking the corrected video promotion data as actual video promotion data of the video data corresponding to the time section of the target video clip.
9. A method for displaying video promotion data, the method comprising:
monitoring whether the video data is paused in the playing process;
when the video data is monitored to be paused, the pause playing time of the video data is obtained;
inquiring a target video segment corresponding to the pause playing time in the video data;
and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data.
10. The method for displaying video promotion data according to claim 9, wherein said obtaining a pause time of said video data includes:
obtaining a pause video frame when the video data is paused;
and taking the time corresponding to the time stamp of the pause video frame as the pause playing time.
11. The method for displaying video promotion data according to claim 9, wherein the querying out of the target video segment corresponding to the pause playing time in the video data includes:
acquiring a time section of each video clip included in the video data;
and querying a video segment corresponding to the time section comprising the pause playing time as the target video segment.
12. The video promotion data display method of any of claims 9-11, wherein the displaying of the video promotion data to the pause-play interface for the video data comprises:
acquiring promotion information in the video promotion data;
and displaying the promotion information to a pause playing interface of the video data according to a preset display mode.
13. The video promotion data display method of claim 12, wherein the display mode comprises:
acquiring promotion page content of promotion links included in the promotion information;
and embedding the promotion page content into a preset area of a video playing window for playing the video data.
14. The method of displaying video promotional data according to claim 9 wherein prior to said displaying said video promotional data to a pause play interface of said video data step, comprising:
acquiring characteristic coordinates corresponding to the video promotion data;
promoting and prompting in at least one of a flash special effect, a label or a text prompt at the characteristic coordinate position of the pause playing interface corresponding to the pause video frame;
and receiving the point touch operation of the user on the promotion prompt, and triggering the step of displaying the video promotion data to a pause playing interface of the video data according to the point touch operation.
15. The method of displaying video promotional data according to claim 9 wherein prior to said displaying said video promotional data to a pause play interface of said video data step, comprising:
acquiring user characteristic data of a user;
and filtering the video promotion data corresponding to the information of the product to be promoted in the video promotion data according to the user characteristic data to obtain the filtered video promotion data so as to be used for displaying a pause playing interface of the video data.
16. An apparatus for generating video promotion data, the apparatus comprising:
the segmentation module is used for acquiring video data and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame;
the identification module is used for identifying information of a product to be promoted and corresponding characteristic coordinates in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the characteristic coordinates are position information of the product to be promoted in a video frame;
and the generation module is used for calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates.
17. A video promotion data display apparatus, the apparatus comprising:
the monitoring module is used for monitoring whether the video data is paused in the playing process;
the acquisition module is used for acquiring the pause playing time of the video data when the video data is monitored to be paused;
the query module is used for querying a target video segment corresponding to the pause playing time in the video data;
and the display module is used for acquiring the video promotion data corresponding to the target video clip and displaying the video promotion data to a pause playing interface of the video data.
18. A video promotion data display system, comprising a video server and a client connected to each other, wherein,
the video server is configured to:
the method comprises the steps of obtaining video data, and dividing the video data into video segments according to a preset similarity segmentation rule, wherein each video segment comprises at least one video frame; identifying product information to be promoted and corresponding feature coordinates included in a target video clip, wherein the target video clip is any one of all video clips corresponding to the video data, and the feature coordinates are position information of the product information to be promoted in a video frame; calling corresponding promotion information from a preset promotion database according to the information of the product to be promoted, and forming video promotion data corresponding to the target video clip by the promotion information and the characteristic coordinates;
the user side is used for:
acquiring video data from the video server for playing; monitoring whether the video data is executed with pause playing in the playing process; when the video data is monitored to be paused, the pause playing time of the video data is obtained; inquiring a target video segment corresponding to the pause playing time in the video data; and acquiring video promotion data corresponding to the target video clip, and displaying the video promotion data to a pause playing interface of the video data.
19. A computer arrangement comprising a memory, a processor, a computer program stored on the memory and executable on the processor, the computer program when executed by the processor implementing the steps of the video promotion data generation method according to any of claims 1-8 or the steps of the video promotion data display method according to any of claims 9-15.
20. A computer-readable storage medium, having stored thereon a computer program executable by at least one processor to cause the at least one processor to perform the steps of the video promotion data generation method of any of claims 1-8 or the steps of the video promotion data display method of any of claims 9-15.
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