CN105828121A - Advertisement data playing and injecting method and device - Google Patents
Advertisement data playing and injecting method and device Download PDFInfo
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- CN105828121A CN105828121A CN201610162271.6A CN201610162271A CN105828121A CN 105828121 A CN105828121 A CN 105828121A CN 201610162271 A CN201610162271 A CN 201610162271A CN 105828121 A CN105828121 A CN 105828121A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention discloses an advertisement data playing and injecting method and device. The advertisement data playing method comprises the steps of displaying a plurality of to-be-played advertisement data; receiving the screening operation of a current user to the plurality of displayed advertisement data; orderly playing at least one screened advertisement data. The user screening operations are introduced in the method of the embodiment of the present invention, the users screen and are interested with the played advertisement data, so that the probability that users watch the advertisement data when the advertisement data is played is increased, and accordingly, the advertisement conversion ratio of the advertisement data is improved, a prospective playing effect is realized, and the enjoyment that users watch the videos is improved.
Description
Technical field
The present invention relates to software engineering, particularly relate to the player method of a kind of ad data, the put-on method of a kind of ad data, the playing device of a kind of ad data and the delivery device of a kind of ad data.
Background technology
Along with popularizing of Internet technology; video player viewing video is used to be increasingly becoming a very important part during people work, learn, entertain and live; a kind of common form that advertisement is website is play, it will usually in head, run-out or the multiple advertisements of middle broadcasting of video in video display process.
But, multiple advertisements of broadcasting are not necessarily user and want advertisement that see, interested, if the advertisement play is lost interest in by user, then will not conscientiously watch ad content, thus cause the conversion ratio of advertisement relatively low, do not reach intended result of broadcast, also reduce user and watch the interest of video.
Summary of the invention
In view of the above problems, The embodiment provides the player method of a kind of ad data, the put-on method of a kind of ad data, the playing device of a kind of ad data and the delivery device of a kind of ad data.
According to one aspect of the present invention, it is provided that the player method of a kind of ad data, described method includes:
Show multiple ad datas to be played；
Receive the screening operation of the active user's multiple ad datas to showing；
Play at least one ad data that described screening obtains successively.
Alternatively, before multiple ad datas that described displaying is to be played, described method also includes:
Multiple ad datas are obtained from Advertisement Server.
Alternatively, multiple ad datas that described displaying is to be played include:
Show the multiple ad datas obtained from Advertisement Server；
Or from multiple ad datas that described Advertisement Server obtains, selecting a first object ad data to play out, the relative position at described first object ad data shows multiple ad datas that residue is to be played simultaneously.
Alternatively, the screening operation of the described active user of reception multiple ad datas to showing includes:
Receive described active user from the multiple ad datas shown, select the operation of at least one ad data, or delete the operation of at least one ad data.
Alternatively, described method also includes:
Determine that described active user selects the second targeted advertisements data do not play according to described screening operation, and be uploaded to Advertisement Server.
Alternatively, described from Advertisement Server obtain multiple ad datas include:
Sending advertisement to Advertisement Server and obtain request, described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
After receiving the interest preference information that described Advertisement Server determines described active user according to described user property and/or terminal attribute, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
Alternatively, described user property includes crowd's attribute that described active user belongs to and/or the described active user behavioral data at described video player；Described terminal attribute includes end network address and/or terminal identification information.
According to another aspect of the present invention, it is provided that the put-on method of a kind of ad data, described method includes:
Receive the advertisement acquisition request that video player sends；
Extract multiple ad data to send to described video player, carry out screening and play at least one ad data that screening obtains for active user.
Alternatively, extract and duration that total playing duration that multiple ad datas of sending are corresponding currently can play more than described video player.
Alternatively, described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
The multiple ad data of described extraction sends extremely described video player and includes:
Determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
Alternatively, described method also includes:
Receive the second targeted advertisements data that active user that described video player is uploaded, described selects not play；
The recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data is adjusted.
According to another aspect of the present invention, it is provided that the playing device of a kind of ad data, described device includes:
Ad data display module, for showing multiple ad datas to be played；
Screening operation receiver module, for receiving the screening operation of the active user's multiple ad datas to showing；
Ad data playing module, for playing at least one ad data that described screening obtains successively.
Alternatively, described device also includes:
Ad data acquisition module, for before multiple ad datas that described displaying is to be played, obtains multiple ad datas from Advertisement Server.
Alternatively, described ad data display module includes:
Ad data display sub-module, for showing the multiple ad datas obtained from Advertisement Server；
Or list displaying submodule, for from multiple ad datas that described Advertisement Server obtains, select a first object ad data to play out, the relative position at described first object ad data shows multiple ad datas that residue is to be played simultaneously.
Alternatively, described screening operation receiver module, from the multiple ad datas shown, select the operation of at least one ad data specifically for receiving described active user, or delete the operation of at least one ad data.
Alternatively, described device also includes:
Transmission module on ad data, for determining that described active user selects the second targeted advertisements data do not play according to described screening operation, and is uploaded to Advertisement Server.
Alternatively, described ad data acquisition module includes:
Request sends submodule, is used for sending advertisement to Advertisement Server and obtains request, and described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Interest preference information determines submodule, determine the interest preference information of described active user according to described user property and/or terminal attribute for receiving described Advertisement Server after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
Alternatively, described user property includes crowd's attribute that described active user belongs to and/or the described active user behavioral data at described video player；Described terminal attribute includes end network address and/or terminal identification information.
According to another aspect of the present invention, it is provided that the delivery device of a kind of ad data, described device includes:
Request receiver module, the advertisement sent for receiving video player obtains request；
Ad data sending module, is used for extracting multiple ad data and sends to described video player, carry out screening and play at least one ad data that screening obtains for active user.
Alternatively, extract and duration that total playing duration that multiple ad datas of sending are corresponding currently can play more than described video player.
Alternatively, described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Described ad data sending module, specifically for determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
Alternatively, described device also includes:
Second targeted advertisements data reception module, the second targeted advertisements data do not play for receiving active user that described video player is uploaded, described to select；
Priority adjusting module, for being adjusted the recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data.
Compared with prior art, the player method of the ad data described in the embodiment of the present invention shows multiple ad datas to be played by video player, and receive the screening operation of the active user using described video player multiple ad datas to showing, introduce user and screen operation, screen obtain because the ad data play is user, ad data interested, add user when playing ad data and watch the probability of ad data, thus improve the ad conversion rates of ad data, reach intended result of broadcast, improve user and watch the interest of video.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, and can be practiced according to the content of description, and in order to above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the detailed description of the invention of the present invention.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit those of ordinary skill in the art be will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred implementation, and is not considered as limitation of the present invention.And in whole accompanying drawing, it is denoted by the same reference numerals identical parts.In the accompanying drawings:
Fig. 1 shows the flow chart of the player method of the ad data of according to embodiments of the present invention 1；
Fig. 2 shows the flow chart of the player method of the ad data of according to embodiments of the present invention 2；
Fig. 3 shows the flow chart of the put-on method of the ad data of according to embodiments of the present invention 3；
Fig. 4 shows the structured flowchart of the playing device of the ad data of according to embodiments of the present invention 1；
Fig. 5 shows the structured flowchart of the playing device of the ad data of according to embodiments of the present invention 2；
Fig. 6 shows the structured flowchart of the delivery device of the ad data of according to embodiments of the present invention 3.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although accompanying drawing showing the exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and should not limited by embodiments set forth here.On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Embodiment 1
With reference to Fig. 1, it is shown that the flow chart of the player method of the ad data of 1 according to embodiments of the present invention, the method specifically may comprise steps of:
Step 101, show multiple ad datas to be played.
Video player can play the function of the video with digital signal form storage, existing in a software form or be arranged in other programs such as browser with card format, user can be arranged on the video player viewing video of user terminal by access website or direct access.
Ad data can be video, it is also possible to is image either statically or dynamically, can be played out by video player, for the particular content of user's exploitation data.
When using video player to play video, typically can play multiple ad data in video display process or between two sections of videos.Generally, can set the time that issues of ad data in advance at Advertisement Server end, after arriving Preset Time, Advertisement Server issues ad data from trend video player；Multiple ad data can also be issued to video player after Advertisement Server receives the relevant instruction that video player sends.After video player receives multiple ad datas that Advertisement Server issues, the multiple ad datas received can be shown, the multiple ad datas issued for active user's preview, and further the multiple ad datas shown are carried out screening operation.
Step 102, the screening operation of the reception active user multiple ad datas to showing.
When video player shows multiple ad data, the multiple ad datas shown can be screened by the active user using video player, ad data interested is filtered out from the multiple ad datas shown, because the ad data obtained is more easy to conscientiously be watched by active user, so improve the ad conversion rates of ad data, reach the expection result of broadcast of ad data.
The relative position setting options button of each ad data in interface can shown, use the active user of video player by OptionButton, multiple ad datas can be carried out screening and operate, finally give multiple ad datas that active user is interested.
In reality, can there is various ways in screening operation, such as, select the ad data that user is interested, or delete the uninterested ad data of user, and the present invention only illustrates at this, does not limits.
Step 103, play at least one ad data that described screening obtains successively.
When after the screening operation receiving the active user using described video player multiple ad datas to showing, obtain one or more ad datas that user is interested, further the ad data obtained has been play successively, watched for active user.
When the ad data that screening obtains is multiple, the broadcasting order of multiple ad datas can use any order, can also be for receiving the order of the screening operation of the active user's multiple ad datas to showing, it can also be the priority orders of the broadcasting time of ad data, it is also possible to the playing sequence being suitable for for other.
According to the embodiment of the present invention, multiple ad datas to be played are shown by video player, and receive the screening operation of the active user using described video player multiple ad datas to showing, introduce user and screen operation, because the ad data play is that user screens ad data that obtain, interested, so user can conscientiously watch the particular content of ad data when playing ad data, thus improve the ad conversion rates of ad data, reach intended result of broadcast, improve user and watch the interest of video.
Embodiment 2
With reference to Fig. 2, it is shown that the flow chart of the player method of the ad data of 2 according to embodiments of the present invention, the method specifically may comprise steps of:
Step 201, from Advertisement Server obtain multiple ad datas.
Advertisement Server be can respond video player send advertisement obtain request, and to its issue ad data equipment.
After receiving, for Advertisement Server, the advertisement acquisition request that video server sends, the ad data issuing multiple ad data to video player issues mode, and detailed process is:
Video player sends advertisement to Advertisement Server and obtains request, advertisement obtains the terminal attribute of terminal residing for the user property and/or video player asking to carry active user, Advertisement Server determines the interest preference information of active user according to the user property received and/or terminal attribute, such as like entertainment information, like scientific and technological information etc., multiple ad data is extracted further from the ad classification that interest preference information is corresponding, such as when the interest preference information determining active user corresponding be categorized as amusement time, Advertisement Server can be subordinated in the ad data of amusement class extract multiple ad data, afterwards the multiple ad datas extracted are issued to video player for displaying.
Wherein, user property can include crowd's attribute and/or the active user behavioral data at the video player used, crowd's attribute can be that user pre-enters in video player place terminal in advance, address name can be included, age, sex, the information such as occupation and personal like, behavioral data can be active user in the navigation patterns and click behavior of video player at least one, Advertisement Server can be by analyzing the behavioral data of active user, understand video content or classifying content that active user has browsed, and then understand the interest preference of active user.
Terminal attribute can include the network address and/or the terminal identification information of terminal, terminal identification information can be the differentiation information of mobile terminal and fixed terminal, terminal brand message, for number information that terminal is made a distinction or other information being suitable for.
Advertisement Server is after receiving the advertisement acquisition request that video player sends, can be with the user property carried in compositive index ad data distributing policy and request and/or terminal attribute, select multiple ad datas that user may be interested, and be issued to video server for user's viewing.
Because Advertisement Server with reference to user property and/or terminal attribute when lower sending advertisement, so the multiple ad datas issued are more suitable for user, it is more nearly the interest of user, the content of ad data is more easy to conscientiously be watched by user, thus further increase the ad conversion rates of ad data, improve the result of broadcast of ad data.Meanwhile, utilize this kind of method can also reduce the screening operation of the subsequent user multiple ad datas to issuing, improve the experience effect of user.
Step 202, show multiple ad datas to be played.
After video player receives multiple ad datas that Advertisement Server issues, ad data can be shown.Video player shows that the step of multiple ad datas to be played can include following several situation:
One is, video player shows the multiple ad datas obtained from Advertisement Server, i.e. before playing ad data, is first shown all ad datas received；Another kind is, in the multiple ad datas obtained from Advertisement Server, a first object ad data is selected to play out, relative position at first object ad data shows multiple ad datas that residue is to be played simultaneously, such as multiple ad datas to be played for residue are illustrated in the upper right corner playing video, to guarantee not stop the main contents of the video play with tabular form.
Along with the continuous broadcasting of ad data in video player, the remaining ad data that relative position is shown also is being constantly updated, in order to user checks the summary infos such as number and the title of ad data to be played at any time.
Step 203, the screening operation of the reception active user multiple ad datas to showing.
After showing multiple ad datas of reception in video player, the multiple ad datas shown can be screened by user, video player can receive active user and select the operation of at least one ad data from the multiple ad datas shown, or delete the operation of at least one ad data, finally give multiple ad datas that user is interested.
Alternatively, ad data distributing policy may indicate that the total duration of broadcasting of the multiple ad datas once issued, so in this case, the screening operation of the user's multiple ad datas to issuing is conditional, total playing duration of the multiple ad datas i.e. obtained after screening is fixing, needs to meet the requirement of ad data distributing policy.
Specifically, can be during user performs screening operation, real-time statistics remains the summation of the playing duration of at least one ad data, when the summation of the playing duration monitoring remaining ad data is close or is less than certain threshold value, user can be pointed out cannot to continue to select other ad datas, specifically can eject information prompting user.
Such as, Advertisement Server once issues 10 ad datas, the playing duration of each ad data is about 15s, a length of 2min when ad data distributing policy indicates the broadcasting of this ad data total, so based on the consideration playing total duration, 10 advertisements can be screened by user according to interest, it is removed from it two uninterested ad datas, a length of 2min when the broadcasting of remaining 8 ad datas is total, if user is after deleting two ad datas, continue the 3rd ad data is deleted, then can eject information in ad data shows interface, to stop the next deletion action of user, and inform that user can not be further continued for carrying out deletion action.
Step 204, play at least one ad data that described screening obtains successively.
Because the step that video player shows multiple ad datas to be played can include various ways, if so video player showed that before playing ad data all ad datas of acquisition, then multiple ad datas that video player can obtain after screening user are play successively.
If video player first plays first ad data, other ad datas issued are shown in the form of a list, then after receiving active user's screening operation to the ad data in list, video player can play out screening the ad data obtained in list after currently playing ad data broadcasting terminates.
Step 205, determine that described active user selects the second targeted advertisements data of not playing according to described screening operation, and be uploaded to described Advertisement Server.
When after the screening operation receiving the active user using described video player multiple ad datas to showing, may determine that active user selects the ad data play, and determine that active user selects the ad data do not play, at this moment the ad data do not play is selected to be uploaded to Advertisement Server active user, Advertisement Server can reduce the priority receiving the ad data that active user's selection is not play and receive at least one in the priority of ad classification belonging to the ad data do not play with reducing, during to receive the advertisement acquisition request that this video player sends next time again, the ad data that recommended priority is high, do not recommend the ad data received as far as possible, thus improve the interest-degree of user's ad data to issuing, improve Consumer's Experience.
Such as, during the ad data that certain hotel that Advertisement Server receives video player transmission, that user's selection is not play promotes, Advertisement Server can reduce certain hotel of reception and promote the priority of wide classification belonging to ad data, i.e. reduce hotel and promote the priority of this ad classification, when again receiving the advertisement acquisition request that this user video player sends, according to priority, the preferential recommendation amusement other ad data of other commercial papers such as class, cuisines class.
According to the embodiment of the present invention, multiple ad datas to be played are shown by video player, and receive the screening operation of the active user using described video player multiple ad datas to showing, introduce user and screen operation, obtain, the ad data of perception interest is screened because the ad data play is user, so user can conscientiously watch the particular content of ad data when playing ad data, thus improve the ad conversion rates of ad data, reach intended result of broadcast, improve user and watch the interest of video.
Embodiment 3
With reference to Fig. 3, it is shown that the flow chart of the put-on method of the ad data of 3 according to embodiments of the present invention, the method specifically may comprise steps of:
The advertisement that step 301, reception video player send obtains request.
When video player plays ad data in advance, meeting sends advertisement acquisition request, i.e. Advertisement Server to Advertisement Server can receive the advertisement acquisition request that video player sends.
Step 302, extract multiple ad data and send to described video player, carry out screening and play at least one ad data that screening obtains for active user.
After Advertisement Server receives the advertisement acquisition request that video player sends, multiple ad data can be extracted, and the transmission of multiple ad datas is shown to video player, the active user of use video player can be according to interest, the multiple ad datas shown carry out screening operation, and at least one ad data needed for selection plays out.
In the embodiment of the present invention, it is preferable that the duration that total playing duration that multiple ad datas of extracting and sending are corresponding currently can play more than described video player.
The duration that currently can play more than described video player due to total playing duration that the multiple ad datas extracted and send are corresponding, the reproduction time of each ad data intercutted in video display process in reality is more or less the same, the number of the ad data that the number of the ad data therefore extracted can play more than video player, video player can only play the part ad data of reception.
In such cases, active user can carry out screening operation according to interest to the multiple ad datas shown, screens the duration that total playing duration corresponding to the multiple ad datas obtained currently can play equal to video player.Owing to video player plays the ad data that user is interested, therefore add user and watch the interest of video.
In the embodiment of the present invention, it is preferable that described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
The multiple ad data of described extraction sends extremely described video player and includes:
Determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
In the embodiment of the present invention, it is preferable that receive the second targeted advertisements data that active user that described video player is uploaded, described selects not play；
The recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data is adjusted.
After the screening operation that active user completes multiple ad datas that video player is shown, active user can be selected the second targeted advertisements data do not play to be uploaded to Advertisement Server by video player.
The the second recommended priority of targeted advertisements data received may be adjusted by Advertisement Server; it is also possible to the recommended priority of ad classification belonging to the second targeted advertisements data be adjusted; priority would generally be reduced; during to receive the advertisement acquisition request that this video player sends next time again; the ad data that recommended priority is high; do not recommend the ad data received as far as possible, thus improve the interest-degree of user's ad data to issuing, improve Consumer's Experience.
According to the embodiment of the present invention, Advertisement Server can send request according to the advertisement received, extract multiple ad data to send to described video player, the multiple ad datas sent screen for active user, video player can play at least one ad data that screening obtains further, and therefore the put-on method of the embodiment of the present invention is to introduce user the screening operation of ad data is provided possibility.
Embodiment 4
With reference to Fig. 4, it is shown that the structured flowchart of the playing device of the ad data of 1 according to embodiments of the present invention, specifically may include that
Ad data display module 401, for showing multiple ad datas to be played.
Screening operation receiver module 402, for receiving the screening operation of the active user's multiple ad datas to showing.
Ad data playing module 403, for playing at least one ad data that described screening obtains successively.
According to the embodiment of the present invention, multiple ad datas to be played are shown by video player, and receive the screening operation of the active user using described video player multiple ad datas to showing, introduce user and screen operation, obtain, the ad data of perception interest is screened because the ad data play is user, so user can conscientiously watch the particular content of ad data when playing ad data, thus improve the ad conversion rates of ad data, reach intended result of broadcast, improve user and watch the interest of video.
Embodiment 5
With reference to Fig. 5, it is shown that the structured flowchart of the playing device of the ad data of 2 according to embodiments of the present invention, specifically may include that
Ad data acquisition module 501, for obtaining multiple ad datas from Advertisement Server.
Ad data display module 502, for showing multiple ad datas to be played.
Screening operation receiver module 503, for receiving the screening operation of the active user's multiple ad datas to showing.
Ad data playing module 504, for playing at least one ad data that described screening obtains successively.
Transmission module 505 on ad data, for determining that described active user selects the second targeted advertisements data do not play according to described screening operation, and are uploaded to Advertisement Server.
In the embodiment of the present invention, it is preferable that described ad data display module 502 includes:
Ad data display sub-module, for showing the multiple ad datas obtained from Advertisement Server；
Or list displaying submodule, for from multiple ad datas that described Advertisement Server obtains, select a first object ad data to play out, the relative position at described first object ad data shows multiple ad datas that residue is to be played simultaneously.
In the embodiment of the present invention, it is preferable that described screening operation receiver module 503, from the multiple ad datas shown, select the operation of at least one ad data specifically for receiving described active user, or delete the operation of at least one ad data.
In the embodiment of the present invention, it is preferable that described ad data acquisition module 501 includes:
Request sends submodule, is used for sending advertisement to Advertisement Server and obtains request, and described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Interest preference information determines submodule, determine the interest preference information of described active user according to described user property and/or terminal attribute for receiving described Advertisement Server after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
In the embodiment of the present invention, it is preferable that described user property includes crowd's attribute that described active user belongs to and/or the described active user behavioral data at described video player；Described terminal attribute includes end network address and/or terminal identification information.
According to the embodiment of the present invention, multiple ad datas to be played are shown by video player, and receive the screening operation of the active user using described video player multiple ad datas to showing, introduce user and screen operation, obtain, the ad data of perception interest is screened because the ad data play is user, so user can conscientiously watch the particular content of ad data when playing ad data, thus improve the ad conversion rates of ad data, reach intended result of broadcast, improve user and watch the interest of video.
Embodiment 6
With reference to Fig. 6, it is shown that the structured flowchart of the delivery device of the ad data of 3 according to embodiments of the present invention, specifically may include that
Request receiver module 601, the advertisement sent for receiving video player obtains request.
Ad data sending module 602, is used for extracting multiple ad data and sends to described video player, carry out screening and play at least one ad data that screening obtains for active user.
In the embodiment of the present invention, it is preferable that the duration that total playing duration that multiple ad datas of extracting and sending are corresponding currently can play more than described video player.
In the embodiment of the present invention, it is preferable that described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Described ad data sending module 602, specifically for determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
In the embodiment of the present invention, it is preferable that described device also includes:
Second targeted advertisements data reception module, the second targeted advertisements data do not play for receiving active user that described video player is uploaded, described to select；
Priority adjusting module, for being adjusted the recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data.
According to the embodiment of the present invention, Advertisement Server can send request according to the advertisement received, extract multiple ad data to send to described video player, the multiple ad datas sent screen for active user, video player can play at least one ad data that screening obtains further, and therefore the put-on method of the embodiment of the present invention is to introduce user the screening operation of ad data is provided possibility.
Owing to described device embodiment essentially corresponds to the embodiment of the method shown in earlier figures 1-Fig. 3, therefore the most detailed part in the description of the present embodiment, may refer to the related description in previous embodiment, do not repeat at this.
Algorithm and display are not intrinsic to any certain computer, virtual system or miscellaneous equipment relevant provided herein.Various general-purpose systems can also be used together with based on teaching in this.As described above, construct the structure required by this kind of system to be apparent from.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use various programming languages realize the content of invention described herein, and the description done language-specific above is the preferred forms in order to disclose the present invention.
In description mentioned herein, illustrate a large amount of detail.It is to be appreciated, however, that embodiments of the invention can be put into practice in the case of not having these details.In some instances, it is not shown specifically known method, structure and technology, in order to do not obscure the understanding of this description.
Similarly, it is to be understood that, one or more in order to simplify that the disclosure helping understands in each inventive aspect, above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or descriptions thereof sometimes.But, the method for the disclosure should not being construed to reflect an intention that, i.e. the present invention for required protection requires than the more feature of feature being expressly recited in each claim.More precisely, as the following claims reflect, inventive aspect is all features less than single embodiment disclosed above.Therefore, it then follows claims of detailed description of the invention are thus expressly incorporated in this detailed description of the invention, the most each claim itself is as the independent embodiment of the present invention.
Those skilled in the art are appreciated that and can adaptively change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.In addition at least some in such feature and/or process or unit excludes each other, can use any combination that all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed any method or all processes of equipment or unit are combined.Unless expressly stated otherwise, each feature disclosed in this specification (including adjoint claim, summary and accompanying drawing) can be replaced by the alternative features providing identical, equivalent or similar purpose.
In addition, those skilled in the art it will be appreciated that, although embodiments more described herein include some feature included in other embodiments rather than further feature, but the combination of the feature of different embodiment means to be within the scope of the present invention and formed different embodiments.Such as, in the following claims, one of arbitrarily can mode the using in any combination of embodiment required for protection.
The all parts embodiment of the present invention can realize with hardware, or realizes with the software module run on one or more processor, or realizes with combinations thereof.It will be understood by those of skill in the art that the some or all functions that microprocessor or digital signal processor (DSP) can be used in practice to realize the some or all parts in the playing device of ad data according to embodiments of the present invention and the delivery device of ad data.The present invention is also implemented as part or all the equipment for performing method as described herein or device program (such as, computer program and computer program).The program of such present invention of realization can store on a computer-readable medium, or can be to have the form of one or more signal.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described rather than limits the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment without departing from the scope of the appended claims.In the claims, any reference marks that should not will be located between bracket is configured to limitations on claims.Word " comprises " and does not excludes the presence of the element or step not arranged in the claims.Word "a" or "an" before being positioned at element does not excludes the presence of multiple such element.The present invention by means of including the hardware of some different elements and can realize by means of properly programmed computer.If in the unit claim listing equipment for drying, several in these devices can be specifically to be embodied by same hardware branch.Word first, second and third use do not indicate that any order.Can be title by these word explanations.
Claims (22)
1. the player method of an ad data, it is characterised in that described method includes:
Show multiple ad datas to be played；
Receive the screening operation of the active user's multiple ad datas to showing；
Play at least one ad data that described screening obtains successively.
Method the most according to claim 1, it is characterised in that before multiple ad datas that described displaying is to be played, described method also includes:
Multiple ad datas are obtained from Advertisement Server.
Method the most according to claim 2, it is characterised in that described displaying multiple ad datas to be played include:
Show the multiple ad datas obtained from Advertisement Server；
Or from multiple ad datas that described Advertisement Server obtains, selecting a first object ad data to play out, the relative position at described first object ad data shows multiple ad datas that residue is to be played simultaneously.
Method the most according to claim 1, it is characterised in that the screening operation of the described reception active user multiple ad datas to showing includes:
Receive described active user from the multiple ad datas shown, select the operation of at least one ad data, or delete the operation of at least one ad data.
Method the most according to claim 1, it is characterised in that described method also includes:
Determine that described active user selects the second targeted advertisements data do not play according to described screening operation, and be uploaded to Advertisement Server.
Method the most according to claim 2, it is characterised in that described from Advertisement Server obtain multiple ad datas include:
Sending advertisement to Advertisement Server and obtain request, described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
After receiving the interest preference information that described Advertisement Server determines described active user according to described user property and/or terminal attribute, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
Method the most according to claim 6, it is characterised in that described user property includes crowd's attribute that described active user belongs to and/or the described active user behavioral data at described video player；Described terminal attribute includes end network address and/or terminal identification information.
8. the put-on method of an ad data, it is characterised in that described method includes:
Receive the advertisement acquisition request that video player sends；
Extract multiple ad data to send to described video player, carry out screening and play at least one ad data that screening obtains for active user.
Method the most according to claim 8, it is characterised in that:
The duration that total playing duration that multiple ad datas of extracting and sending are corresponding currently can play more than described video player.
Method the most according to claim 8, it is characterised in that described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
The multiple ad data of described extraction sends extremely described video player and includes:
Determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
11. methods according to claim 8, it is characterised in that described method also includes:
Receive the second targeted advertisements data that active user that described video player is uploaded, described selects not play；
The recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data is adjusted.
The playing device of 12. 1 kinds of ad datas, it is characterised in that described device includes:
Ad data display module, for showing multiple ad datas to be played；
Screening operation receiver module, for receiving the screening operation of the active user's multiple ad datas to showing；
Ad data playing module, for playing at least one ad data that described screening obtains successively.
13. devices according to claim 12, it is characterised in that described device also includes:
Ad data acquisition module, for before multiple ad datas that described displaying is to be played, obtains multiple ad datas from Advertisement Server.
14. devices according to claim 13, it is characterised in that described ad data display module includes:
Ad data display sub-module, for showing the multiple ad datas obtained from Advertisement Server；
Or list displaying submodule, for from multiple ad datas that described Advertisement Server obtains, select a first object ad data to play out, the relative position at described first object ad data shows multiple ad datas that residue is to be played simultaneously.
15. devices according to claim 12, it is characterised in that:
Described screening operation receiver module, selects the operation of at least one ad data from the multiple ad datas shown, or deletes the operation of at least one ad data specifically for receiving described active user.
16. devices according to claim 12, it is characterised in that described device also includes:
Transmission module on ad data, for determining that described active user selects the second targeted advertisements data do not play according to described screening operation, and is uploaded to Advertisement Server.
17. devices according to claim 13, it is characterised in that described ad data acquisition module includes:
Request sends submodule, is used for sending advertisement to Advertisement Server and obtains request, and described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Interest preference information determines submodule, determine the interest preference information of described active user according to described user property and/or terminal attribute for receiving described Advertisement Server after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
18. devices according to claim 17, it is characterised in that described user property includes crowd's attribute that described active user belongs to and/or the described active user behavioral data at described video player；Described terminal attribute includes end network address and/or terminal identification information.
The delivery device of 19. 1 kinds of ad datas, it is characterised in that described device includes:
Request receiver module, the advertisement sent for receiving video player obtains request；
Ad data sending module, is used for extracting multiple ad data and sends to described video player, carry out screening and play at least one ad data that screening obtains for active user.
20. devices according to claim 19, it is characterised in that:
The duration that total playing duration that multiple ad datas of extracting and sending are corresponding currently can play more than described video player.
21. devices according to claim 19, it is characterised in that described advertisement obtains the terminal attribute of terminal residing for the user property and/or described video player asking to carry described active user；
Described ad data sending module, specifically for determine the interest preference information of described active user according to described user property and/or terminal attribute after, the multiple ad datas extracting and issuing from the ad classification that described interest preference information is corresponding.
22. devices according to claim 19, it is characterised in that described device also includes:
Second targeted advertisements data reception module, the second targeted advertisements data do not play for receiving active user that described video player is uploaded, described to select；
Priority adjusting module, for being adjusted the recommended priority of ad classification belonging to described second targeted advertisements data and/or described second targeted advertisements data.
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| CN201610162271.6A CN105828121A (en) | 2016-03-21 | 2016-03-21 | Advertisement data playing and injecting method and device |
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| CN201610162271.6A CN105828121A (en) | 2016-03-21 | 2016-03-21 | Advertisement data playing and injecting method and device |
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