CN103647756A - Advertisement broadcasting method, server, client and system - Google Patents
Advertisement broadcasting method, server, client and system Download PDFInfo
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- CN103647756A CN103647756A CN201310586119.7A CN201310586119A CN103647756A CN 103647756 A CN103647756 A CN 103647756A CN 201310586119 A CN201310586119 A CN 201310586119A CN 103647756 A CN103647756 A CN 103647756A
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Abstract
The invention discloses an advertisement broadcasting method, a server, a client and a system which enable accurate control of an advertisement broadcasting frequency for each user. The advertisement broadcasting comprises receiving an advertisement broadcasting request being sent by the client and carrying user identification; based on the user identification and correspondence of advertisement broadcasting frequency information, determining corresponding advertisement broadcasting frequency information to the user identification carried in the advertisement broadcasting request; determining an advertisement to be broadcast according to the determined advertisement broadcasting frequency information; and sending the advertisement to be broadcast to the client for broadcasting.
Description
Technical field
The present invention relates to multimedia messages and play field, relate in particular to a kind of advertisement broadcast method, server, client and system.
Background technology
Along with the development of Internet technology, in a lot of scenes of playing in Internet advertising, not only need to control the broadcasting frequency of each advertisement integral body, also need to control each advertisement for each user's the broadcasting frequency.
In prior art, advertisement corresponding to user play frequency information and is stored in client-side, when user end to server sends advertisement playing request, can carry this advertisement and play frequency information, server obtains after frequency information is play in this advertisement and goes out advertisement to be played according to default rules selection, and is sent to client and plays.
Yet, when the advertisement of client terminal local storage, play the frequency information when deleted, server cannot, by receiving advertisement playing request identification user, therefore cannot accurately be controlled for this user the broadcasting frequency of each advertisement.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method, server, client and system, in order to realize for each user, carries out the accurate control that the frequency is play in advertisement.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
Receive the advertisement playing request of carrying user ID that client sends;
According to the corresponding relation of user ID and advertisement broadcasting frequency information, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request;
According to definite advertisement, play the advertisement to be played of frequency Information Selection;
Described advertisement to be played is sent to described client plays.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
To server, send the advertisement playing request of carrying user ID;
Receive the advertisement to be played that described server returns and play.
The embodiment of the present invention also provides a kind of server, comprising:
The first receiving element, the advertisement playing request of carrying user ID sending for receiving client;
Determining unit, for according to the corresponding relation of user ID and advertisement broadcasting frequency information, determines the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request;
Selected cell, for playing the advertisement to be played of frequency Information Selection according to definite advertisement;
The first transmitting element, plays for described advertisement to be played is sent to described client.
The embodiment of the present invention also provides a kind of client, comprising:
The second transmitting element, for sending the advertisement playing request of carrying user ID to server;
The second receiving element, for receiving the advertisement to be played that described server returns and playing.
The embodiment of the present invention also provides a kind of advertisement play system, comprises client and server, wherein:
Described client, for sending the advertisement playing request of carrying user ID to described server; Receive the advertisement to be played that described server returns and play;
Described server, the advertisement playing request of carrying user ID sending for receiving described client; According to the corresponding relation of user ID and advertisement broadcasting frequency information, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request; According to definite advertisement, play the advertisement to be played of frequency Information Selection; And described advertisement to be played is sent to described client.
Beneficial effect of the present invention comprises:
In the scheme that the embodiment of the present invention provides, advertisement corresponding to each user play frequency information and is stored in network side, the user ID of carrying in the advertisement playing request that server sends by client can be identified user, and then determine advertisement corresponding to this user and play frequency information, according to advertisement corresponding to this user, play the advertisement that frequency information choose reasonable goes out to play, therefore can accurately control for each user the broadcasting frequency of each advertisement.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, is used from explanation the present invention with the embodiment of the present invention one, is not construed as limiting the invention.In the accompanying drawings:
One of flow chart of the advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
Two of the flow chart of the advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention;
The detail flowchart of the advertisement broadcast method that Fig. 3 provides for the embodiment of the present invention;
The structural representation of the client that Fig. 4 provides for the embodiment of the present invention;
The structural representation of the server that Fig. 5 provides for the embodiment of the present invention;
The structural representation of the advertisement play system that Fig. 6 provides for the embodiment of the present invention.
Embodiment
In order to provide for each user, accurately control the implementation that the frequency is play in each advertisement, the embodiment of the present invention provides a kind of advertisement broadcast method, server, client and system, in conjunction with Figure of description, the preferred embodiments of the present invention are described, be to be understood that, preferred embodiment described herein only, for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of advertisement broadcast method, as shown in Figure 1, comprising:
When user watches advertisement by device clients such as Web TV, mobile terminals, user ID is specifically as follows device number.
When user watches advertisement by webpage client, the advertisement playing request that step 101 is carried user ID to server transmission is specifically as follows:
To server, send the advertisement playing request of carrying the flash cookie information that comprises user ID.
Be by carrying flash cookie information realization, to carry user ID in advertisement playing request.
Therefore because flash cookie information can not be removed by user, to carry the scheme of user ID comparatively reliable to realize in advertisement playing request, to carry flash cookie information.
Preferably, when user watches advertisement by webpage client, the advertisement playing request that step 101 is carried user ID to server transmission can be also specifically:
To server, send the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID.
Be by carry flash cookie information and http cookie information realization carries user ID simultaneously in advertisement playing request.
At present, third party's monitoring is all undertaken by http cookie information in the industry, in advertisement playing request, carry flash cookie information and http cookie information simultaneously, to existing monitoring mechanism, change less, additional carry flash cookie information, and can further improve the scheme reliability of the advertisement broadcast method that the embodiment of the present invention provides.
Above-mentioned specific implementation of carrying user ID is only two examples, is not intended to limit the present invention.In other embodiments of the invention, also can adopt alternate manner to realize carrying of user ID, be not described in detail in this.
Accordingly, the embodiment of the present invention also provides a kind of advertisement broadcast method, as shown in Figure 2, comprising:
The advertisement playing request of carrying user ID that step 201, reception client send;
Corresponding to client, send the specific implementation of advertisement playing request, in one embodiment of this invention, the advertisement playing request of carrying user ID that step 201 receives client transmission is specifically as follows:
Receive the advertisement playing request of carrying the flash cookie information that comprises user ID that client sends.
Now, the flash cookie information that server can carry from advertisement playing request, obtain user ID, realize the identification to user.
In another embodiment of the present invention, the advertisement playing request of carrying user ID that step 201 receives client transmission can be also specifically:
Receive the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID that client sends.
Now, the flash cookie information that server can carry from advertisement playing request or http cookie information, obtain user ID, realize the identification to user.
Below in conjunction with accompanying drawing, the advertisement broadcast method that the embodiment of the present invention is provided is described in detail.
The detail flowchart that Figure 3 shows that the advertisement broadcast method that the embodiment of the present invention provides, specifically comprises:
Step 301, user end to server send the advertisement playing request of carrying user ID.
Step 302, server receive the advertisement playing request of carrying user ID that client sends.
Step 303, server are play the corresponding relation of frequency information according to user ID and advertisement, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in advertisement playing request.
The corresponding relation that frequency information is play in user ID and advertisement can be stored in server this locality, also can be stored in independently storage server of another one.
Suppose, there are four users, corresponding user ID is " 1 ", " 2 ", " 3 ", " 4 " respectively, four advertisements, corresponding advertisement and identifier is " A ", " B ", " C ", " D " respectively, the corresponding relation of user ID and advertisement broadcasting frequency information is as shown in the table, and the every a line in table is an advertisement corresponding to user ID and plays frequency information.
If the user ID of obtaining the advertisement playing request that server sends from client is " 1 ", corresponding advertisement is play frequency information and is a line corresponding to user ID " 1 ".According to this advertisement, play frequency information known, for user 1, the broadcasting frequency of advertisement A is 5 times, and the broadcasting frequency of advertisement B is 3 times, and the broadcasting frequency of advertisement C is 5 times, and the broadcasting frequency of advertisement D is 5 times.
Step 304, server are play the advertisement to be played of frequency Information Selection according to definite advertisement.
Specifically need to play frequency rule based on predefined advertisement, according to definite advertisement, play the selection that frequency information is carried out advertisement to be played.
Suppose that it is for each user that frequency rule is play in predefined advertisement, the broadcasting frequency of each advertisement is 5 times, when definite advertisement broadcasting frequency information is the advertisement broadcasting frequency information of user ID in upper table " 1 " correspondence, for user 1, the broadcasting time less than 5 times that only has advertisement B, now, can select advertisement B as advertisement to be played.
Suppose that it is for each user that frequency rule is play in predefined advertisement, the broadcasting frequency of each advertisement is 6 times, when definite advertisement broadcasting frequency information is the advertisement broadcasting frequency information of user ID in upper table " 1 " correspondence, for user 1, the equal less than of broadcasting time of advertisement A, advertisement B, advertisement C, advertisement D 5 times, now, can select arbitrary advertisement as advertisement to be played, the selection mechanism that also can preset other is selected.
Step 305, server are sent to client by advertisement to be played.
Preferably, server is after being sent to client by advertisement to be played and playing, also comprise that upgrading the advertisement corresponding to user ID of carrying in advertisement playing request plays frequency information, for the definite of advertisement to be played next time provides advertisement accurately to play frequency information.
When user that server identifies is the user 1 in upper table, when the advertisement to be played of determining is the advertisement B in upper table, advertisement B is being sent to after client, corresponding advertisement is play to frequency information to be upgraded, the corresponding relation of the user ID after renewal and advertisement broadcasting frequency information is as shown in the table, adds the data of raw data for upgrading in figure.
The advertisement to be played that step 306, client server send.
The advertisement to be played that step 307, client terminal playing receive.
Visible, the scheme that adopts the embodiment of the present invention to provide, advertisement corresponding to each user play frequency information and is stored in network side, server is determined advertisement broadcasting frequency information corresponding to user identifying, according to advertisement corresponding to this user, play the advertisement that frequency information choose reasonable goes out to play, therefore can accurately control for each user the broadcasting frequency of each advertisement.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of client, as shown in Figure 4, specifically comprises:
The second transmitting element 401, for sending the advertisement playing request of carrying user ID to server;
The second receiving element 402, for receiving the advertisement to be played that this server returns and playing.
Further, the second transmitting element 401, specifically for sending the advertisement playing request of carrying the flash cookie information that comprises user ID to server; Or to server, send the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID.
The function of above-mentioned each unit can, corresponding to the respective handling step in flow process shown in Fig. 1 or Fig. 3, not repeat them here.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of server, as shown in Figure 5, specifically comprises:
The first receiving element 501, the advertisement playing request of carrying user ID sending for receiving client;
Determining unit 502, for according to the corresponding relation of user ID and advertisement broadcasting frequency information, determines the advertisement broadcasting frequency information corresponding to user ID of carrying in this advertisement playing request;
Selected cell 503, for playing the advertisement to be played of frequency Information Selection according to definite advertisement;
The first transmitting element 504, plays for this advertisement to be played is sent to this client.
Further, this server, also comprises:
Updating block 505, the advertisement broadcasting frequency information corresponding to user ID of carrying for upgrading this advertisement playing request.
Further, the first receiving element 501, the advertisement playing request of carrying the flash cookie information that comprises user ID sending specifically for receiving client; Or receive the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID that client sends.
The function of above-mentioned each unit can, corresponding to the respective handling step in flow process shown in Fig. 2 or Fig. 3, not repeat them here.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of advertisement play system, as shown in Figure 6, specifically comprises client 601 and server 602, wherein:
Further, client 601 is specifically for sending the advertisement playing request of carrying the flash cookie information that comprises user ID to server 602; Or send the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID to server 602.
Further, server 602, the advertisement broadcasting frequency information corresponding to user ID of also carrying for upgrading this advertisement playing request.
Further, server 602, the advertisement playing request of carrying the flash cookie information that comprises user ID sending specifically for receiving client 601; Or receive the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID that client 601 sends.
In sum, the scheme that the embodiment of the present invention provides, comprising: receive the advertisement playing request of carrying user ID that client sends; According to the corresponding relation of user ID and advertisement broadcasting frequency information, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in this advertisement playing request; According to definite advertisement, play the advertisement to be played of frequency Information Selection; This advertisement to be played is sent to this client plays.The scheme that adopts the embodiment of the present invention to provide, can realize the accurate control of playing the frequency for user's advertisement.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to flow chart and/or the block diagram of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block diagram each flow process and/or the flow process in square frame and flow chart and/or block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computer or other programmable data processing device is produced for realizing the device in the function of flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computer or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame on computer or other programmable devices.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the embodiment of the present invention the embodiment of the present invention.Like this, if within these of the embodiment of the present invention are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (11)
1. an advertisement broadcast method, is characterized in that, comprising:
Receive the advertisement playing request of carrying user ID that client sends;
According to the corresponding relation of user ID and advertisement broadcasting frequency information, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request;
According to definite advertisement, play the advertisement to be played of frequency Information Selection;
Described advertisement to be played is sent to described client plays.
2. the method for claim 1, is characterized in that, also comprises:
Upgrade the advertisement corresponding to user ID of carrying in described advertisement playing request and play frequency information.
3. method as claimed in claim 1 or 2, is characterized in that, receives the advertisement playing request of carrying user ID that client sends, and is specially:
Receive the advertisement playing request of carrying the flash cookie information that comprises user ID that client sends, or
Receive the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID that client sends.
4. an advertisement broadcast method, is characterized in that, comprising:
To server, send the advertisement playing request of carrying user ID;
Receive the advertisement to be played that described server returns and play.
5. method as claimed in claim 4, is characterized in that, sends the advertisement playing request of carrying user ID to server, is specially:
To server, send the advertisement playing request of carrying the flash cookie information that comprises user ID; Or
To server, send the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID.
6. a server, is characterized in that, comprising:
The first receiving element, the advertisement playing request of carrying user ID sending for receiving client;
Determining unit, for according to the corresponding relation of user ID and advertisement broadcasting frequency information, determines the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request;
Selected cell, for playing the advertisement to be played of frequency Information Selection according to definite advertisement;
The first transmitting element, plays for described advertisement to be played is sent to described client.
7. server as claimed in claim 6, is characterized in that, also comprises:
Updating block, the advertisement broadcasting frequency information corresponding to user ID of carrying for upgrading described advertisement playing request.
8. the server as described in claim 6 or 7, is characterized in that, described the first receiving element, the advertisement playing request of carrying the flash cookie information that comprises user ID sending specifically for receiving client; Or receive the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID that client sends.
9. a client, is characterized in that, comprising:
The second transmitting element, for sending the advertisement playing request of carrying user ID to server;
The second receiving element, for receiving the advertisement to be played that described server returns and playing.
10. client as claimed in claim 9, is characterized in that, described the second transmitting element, specifically for sending the advertisement playing request of carrying the flash cookie information that comprises user ID to server; Or to server, send the advertisement playing request of carrying the flash cookie information that comprises user ID and the http cookie information that comprises user ID.
11. 1 kinds of advertisement play systems, is characterized in that, comprise client and server, wherein:
Described client, for sending the advertisement playing request of carrying user ID to described server; Receive the advertisement to be played that described server returns and play;
Described server, the advertisement playing request of carrying user ID sending for receiving described client; According to the corresponding relation of user ID and advertisement broadcasting frequency information, determine the advertisement broadcasting frequency information corresponding to user ID of carrying in described advertisement playing request; According to definite advertisement, play the advertisement to be played of frequency Information Selection; And described advertisement to be played is sent to described client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310586119.7A CN103647756A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310586119.7A CN103647756A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| CN103647756A true CN103647756A (en) | 2014-03-19 |
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| CN201310586119.7A Pending CN103647756A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| CN105812854A (en) * | 2014-12-30 | 2016-07-27 | Tcl集团股份有限公司 | Advertisement playing control method and device thereof |
| CN105828121A (en) * | 2016-03-21 | 2016-08-03 | 乐视网信息技术（北京）股份有限公司 | Advertisement data playing and injecting method and device |
| CN106611357A (en) * | 2016-12-14 | 2017-05-03 | 合网络技术（北京）有限公司 | Advertisement putting system for reducing loss rate of pre-movie adverts |
| CN106846062A (en) * | 2017-01-22 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of control method, the advertisement transaction platform of the advertisement exposure frequency |
| CN107077689A (en) * | 2014-04-03 | 2017-08-18 | 万歌有限公司 | Advertising service is provided to the system and method for device |
| CN108235812A (en) * | 2017-01-20 | 2018-06-29 | 华为技术有限公司 | A kind of advertisement demonstration method and terminal |
| WO2018133297A1 (en) * | 2017-01-20 | 2018-07-26 | 华为技术有限公司 | Advertisement display control method, terminal, and advertisement server |
| US10902463B2 (en) | 2017-01-20 | 2021-01-26 | Huawei Technologies Co., Ltd. | Advertisement display method, and terminal |
| CN112884399A (en) * | 2021-01-28 | 2021-06-01 | 重庆允成互联网科技有限公司 | Industrial product online marketing method, server and system based on storeroom front-end processor |
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| CN112884399A (en) * | 2021-01-28 | 2021-06-01 | 重庆允成互联网科技有限公司 | Industrial product online marketing method, server and system based on storeroom front-end processor |
| CN112884399B (en) * | 2021-01-28 | 2023-07-25 | 重庆允丰科技有限公司 | Online marketing method, server and system for industrial products based on warehouse front-end processor |
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Application publication date: 20140319 |