CN105812854A - Advertisement playing control method and device thereof - Google Patents
Advertisement playing control method and device thereof Download PDFInfo
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- CN105812854A CN105812854A CN201410849144.4A CN201410849144A CN105812854A CN 105812854 A CN105812854 A CN 105812854A CN 201410849144 A CN201410849144 A CN 201410849144A CN 105812854 A CN105812854 A CN 105812854A
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Abstract
The invention is suitable for the intelligent television technology field, and provides an advertisement playing control method and a device thereof. The advertisement playing control method is characterized in that advertisement data pushed by a service end can be received, and comprises playing files and total playing time; when the intelligent television is switched on, whether the current system time of the intelligent television is the system initialized time can be detected; when the current system time is the system initialized time, whether the time of playing the files exceeds the total playing time; when the time of playing the files exceeds the total playing time, the default boot cartoon can be played; when the time of playing the files does not exceed the total playing time, the playing files can be executed, and the advertisement can be played. During the advertising, the time of playing the advertisement in one intelligent television can be limited, and therefore under the poor network condition, the advertisement playing of the intelligent television is in the controllable state.
Description
Technical field
The invention belongs to intelligent television technical field, particularly relate to control method and device that a kind of advertisement is play.
Background technology
When intelligent television connects network, service end can to intelligent television advertisement, and the advertisement of propelling movement is downloaded and stored at this locality by intelligent television, and plays this advertisement in next time in starting up's process.The input of advertisement generally with playing timeliness, will no longer play out in intelligent television this locality beyond the advertisement playing timeliness.Such as, the broadcasting timeliness of advertisement A be on January 1st, 2014 to January 31, then from February 1st, 2014 start intelligent television this locality can not play advertisement A again.
But, current intelligent television operating system does not support real-time clock (Real-TimeClock, RTC), it is every that intelligent television needs to connect network just can get current time upon power-up, and once to be in network condition good or without network when, intelligent television can only start timing from the initial time of its system default, such as, all start timing from January 1st, 1997 every time, cause that the advertisement thrown in cannot be efficiently controlled to play in timeliness at it and play out.
Summary of the invention
The purpose of the embodiment of the present invention is in that the control method and the device that provide a kind of advertisement to play, it is intended to the advertisement solving to render at present intelligent television cannot be efficiently controlled the problem played out in its broadcasting timeliness.
The embodiment of the present invention is achieved in that the control method that a kind of advertisement is play, including:
Receiving the ad data that service end pushes, described ad data includes played file and plays total degree；
As intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time；
When described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree；
When described played file has play described broadcasting total degree, then play the boot animation of acquiescence；
Do not play when described played file and reach described broadcasting total degree, then perform described played file, carry out advertisement broadcasting.
The another object of the embodiment of the present invention is in that the control device providing a kind of advertisement to play, including:
Receiving unit, for receiving the ad data that service end pushes, described ad data includes played file and plays total degree；
First detection unit, for as intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time；
First judging unit, for when described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree；
First broadcast unit, for having play described broadcasting total degree when described played file, then plays the boot animation of acquiescence；
Second broadcast unit, reaches described broadcasting total degree for not playing when described played file, then performs described played file, carry out advertisement broadcasting.
The embodiment of the present invention is while throwing in advertisement, this advertisement broadcasting time in an intelligent television is limited, to ensure under the situation that network condition is not good, advertisement is at a controlled state in the broadcasting of intelligent television, both will not be not at because of system initial time causing this advertisement to play within the broadcasting timeliness of this advertisement, without because intelligent television is frequently in and causes that this advertisement is unrestrictedly play repeatedly under the situation that network state is not good.
Accompanying drawing explanation
Fig. 1 is the flowchart of the control method that the advertisement that the embodiment of the present invention provides is play；
Fig. 2 is the flowchart of the control method that the advertisement that another embodiment of the present invention provides is play；
Fig. 3 is the flowchart of the control method that the advertisement that another embodiment of the present invention provides is play；
Fig. 4 is the structured flowchart controlling device that the advertisement that the embodiment of the present invention provides is play.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein is only in order to explain the present invention, is not intended to limit the present invention.
What Fig. 1 illustrated the control method that the advertisement that the embodiment of the present invention provides plays realizes flow process, and details are as follows:
In S101, receiving the ad data that service end pushes, described ad data includes played file and plays total degree.
When intelligent television connects network, service end is to intelligent television advertisement data.Wherein, described service end is the side for throwing in advertisement to intelligent television, sets up communication connection by the Internet, with the form of ad data, the advertisement that advertiser customizes is rendered to intelligent television one side between itself and intelligent television.Described ad data, at least include played file and play total degree, described played file, in order to by intelligent television operating system to realize advertisement broadcasting on intelligent television, it generally exists with the form of compressed package, and it is stored under the file path of the intelligent television operating system specified, for instance ,/data/local/bootanimation.zip；Described broadcasting total degree, the number of times that advertisement for limiting input can be played in intelligent television, under normal circumstances, after advertisement is launched, intelligent television plays once this advertisement among the process of its each starting up, for the operation demand to advertisement, the number of times that this advertisement is played in intelligent television not can exceed that this broadcasting total degree.
If service end needs the advertisement to throwing in be updated, then can re-issue new ad data to intelligent television, original ad data, after receiving new ad data, can be updated by intelligent television, to ensure that new ad content can be play in time.
In S102, as intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time.
In embodiments of the present invention, the described time, it is possible to include the date, for instance, XX XX day month XX, or, further, include date and time simultaneously, for instance, during the XX XX XX month, XX day, XX divides the XX second.For intelligent television, RTC hardware is not supported due to it, therefore, every time in the process of its start and os starting, operating system is required for connecting the Internet, gets current actual time, otherwise, under failed cluster state, operating system is only able to display its System Initialization time, and starts timing from this System Initialization time.System Initialization time is generally inconsistent with current actual time, for instance, 24 points 00 second when current actual time is December in 2014 12 days 14, and 00 point 00 second when System Initialization time is 1 day 00 January in 1997.
Therefore, in S102, when intelligent television starting up, the present system time of intelligent television is detected, can as the foundation judging intelligent television current network state quality, when present system time intelligent television being detected is not System Initialization time, the network state then representing intelligent television is good, when present system time intelligent television being detected is System Initialization time, the network state then representing intelligent television is not good, fails successfully system time to be synchronized by network.
It should be noted that, in embodiments of the present invention, the network state of intelligent television is good, it is possible to situation to be intelligent television normal with the connection of the Internet, or the connection of intelligent television and DTV (DigitalTelevision, DTV) network is normal；The network state of intelligent television is not good, it is possible to situation be that intelligent television was not both connected with the Internet, be not connected with DTV network again, or situation be that intelligent television has only accessed simulated television (AnalogTelevision, ATV) signal.
In S103, when described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree.
After an advertisement is devoted to intelligent television one side, being often played once, system will update the currently playing number of times of once this advertisement.In the present embodiment, when detecting that present system time is System Initialization time, it was shown that the network condition of current intelligent television is not good, now, by by the currently playing number of times of advertisement compared with the broadcasting total degree of this advertisement, it may be judged whether need this advertisement is played out.
In S104, when described played file has play described broadcasting total degree, then play the boot animation of acquiescence.
In S105, do not play when described played file and reach described broadcasting total degree, then perform described played file, carry out advertisement broadcasting.
By comparing, if the currently playing number of times of this advertisement has reached the broadcasting total degree limited, then no longer this advertisement is played out, but directly invoke the boot animation of acquiescence in intelligent television operating system and play out；If the currently playing number of times of this advertisement is still not up to the broadcasting total degree limited, then show that this advertisement is also in playing effective status, then perform the played file that this advertisement is corresponding, to realize the broadcasting of advertisement.
The present embodiment is while throwing in advertisement, this advertisement broadcasting time in an intelligent television is limited, to ensure under the situation that network condition is not good, advertisement is at a controlled state in the broadcasting of intelligent television, both will not be not at because of system initial time causing this advertisement to play within the broadcasting timeliness of this advertisement, without because intelligent television is frequently in and causes that this advertisement is unrestrictedly play repeatedly under the situation that network state is not good.
Fig. 2 illustrates when intelligent television is under good network connection state, the control method that advertisement is play, in the present embodiment, service end is handed down in the ad data of intelligent television except including played file and playing total degree, further comprises broadcasting timeliness, the time range that this broadcasting timeliness is play for limiting this advertisement to be allowed to intelligent terminal.As in figure 2 it is shown, the testing result according to S102, described method also includes:
S201, when described present system time is not described System Initialization time, it is judged that whether described present system time is within described broadcasting timeliness.
In the present embodiment, when present system time being detected not for System Initialization time, it was shown that the operating system of intelligent television has passed through Network Synchronization system time, and present system time is actual time, therefore, judge whether advertisement is played out by broadcasting timeliness.
When described present system time is within described broadcasting timeliness, perform S202, perform described played file, carry out advertisement broadcasting.
If present system time is within the broadcasting timeliness of this advertisement, then show that this advertisement is also in playing effective status, then perform the played file that this advertisement is corresponding, to realize the broadcasting of advertisement.
When described present system time is not within described broadcasting timeliness, perform S203, it is judged that whether described played file has play described broadcasting total degree.
When described played file has play described broadcasting total degree, then perform S204, play the boot animation of acquiescence.
Do not play when described played file and reach described broadcasting total degree, then perform S202, perform described played file, carry out advertisement broadcasting.
If present system time is not within the broadcasting timeliness of this advertisement, in order to better ensure that the interests of advertiser, to reach good advertisement delivery effect, in the present embodiment, may proceed to the currently playing number of times of this advertisement compared with the broadcasting total degree of this advertisement, it may be judged whether need this advertisement is played out.By comparing, if the currently playing number of times of this advertisement has reached the broadcasting total degree limited, then no longer this advertisement is played out, but directly invoke the boot animation of acquiescence in intelligent television operating system and play out；If the currently playing number of times of this advertisement is still not up to the broadcasting total degree limited, then show that this advertisement is also in playing effective status, then perform the played file that this advertisement is corresponding, to realize the broadcasting of advertisement.
In the present embodiment, advertisement to be controlled in the broadcasting of intelligent television by playing total degree and broadcasting timeliness simultaneously, time between when practical beyond the broadcasting timeliness of advertisement, decide whether to continue to play this advertisement again through playing total degree, can avoid owing to the intelligent television user situation that number of times is few and that cause advertisement delivery effect is not good of starting shooting occurs, it is possible to realize the conservative control that intelligent television advertisement is play.
As one embodiment of the present of invention, when S103 or S203 judges that described played file has play described broadcasting total degree, described method also includes:
Delete described ad data.
The ad data that service end is issued is deleted, on the one hand, can effectively save the memory space of intelligent television, on the other hand, can also as to advertisement statistics foundation of broadcasting time in intelligent television, as it is shown on figure 3, as follows by judging whether ad data is still stored in intelligent television the method realizing the statistics to advertisement broadcasting time:
In S301, when described intelligent television is started shooting again, detect whether described ad data exists.
When intelligent television is started shooting again, the specified path being used for storing ad data is detected, it is judged that under this path, whether the ad data of storage exists under intelligent television operating system.
In S302, if described ad data exists, then the numerical value of the current broadcasting time of this advertisement is added one.
If this ad data exists, then show that this advertisement is still under effective broadcast state, need in start process, this advertisement to be played out, now, the numerical value of the currently playing number of times of this advertisement is added one by system automatically, if this ad data is absent from, then no longer the numerical value of the currently playing number of times of this advertisement is updated.The currently playing number of times of advertisement is described in corresponding journal file, to maintain easily.
By the currently playing number of times of advertisement being safeguarded while playing advertisement every time, intelligent television operating system can according to the statistics needs of service end, by being used for reporting the software interface of this current broadcasting time, call the data in journal file, the currently playing number of times of this advertisement is reported service end, in order to this advertisement broadcasting time in the intelligent television of all inputs is added up by service end.
Fig. 4 illustrates the structured flowchart controlling device that a kind of advertisement that the embodiment of the present invention provides is play, this device may be located among the operating system of intelligent television, such as, among Android operation system, the control method that the advertisement for running described in Fig. 1 to Fig. 3 embodiment of the present invention is play.For the ease of illustrating, illustrate only part related to the present embodiment.
With reference to Fig. 4, this device includes:
Receiving unit 41, receive the ad data that service end pushes, described ad data includes played file and plays total degree.
First detection unit 42, as intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time.
First judging unit 43, when described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree.
First broadcast unit 44, when described played file has play described broadcasting total degree, then plays the boot animation of acquiescence.
Second broadcast unit 45, does not play when described played file and reaches described broadcasting total degree, then perform described played file, carry out advertisement broadcasting.
Alternatively, described ad data also includes playing timeliness, and described device also includes:
Second judging unit, when described present system time is not described System Initialization time, it is judged that whether described present system time is within described broadcasting timeliness.
Described second broadcast unit 45 is additionally operable to work as described present system time within described broadcasting timeliness, performs described played file, carries out advertisement broadcasting.
First judging unit 43 is additionally operable to work as described present system time not within described broadcasting timeliness, it is judged that whether described played file has play described broadcasting total degree.
When described played file has play described broadcasting total degree, then described first broadcast unit 44 plays the boot animation of acquiescence.
Do not play when described played file and reach described broadcasting total degree, then described second broadcast unit 45 performs described played file, carries out advertisement broadcasting.
Alternatively, when described first judging unit 43 judges that described played file has play described broadcasting total degree, described device also includes:
Delete unit, delete described ad data.
Alternatively, described device also includes:
Second detection unit, when described intelligent television is started shooting again, detects whether described ad data exists.
Counting unit, if described ad data exists, then adds one by the numerical value of the current broadcasting time of this advertisement.
Alternatively, described device also includes:
Report unit, report the current broadcasting time of this advertisement to described service end.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all any amendment, equivalent replacement and improvement etc. made within the spirit and principles in the present invention, should be included within protection scope of the present invention.
Claims (10)
1. the control method that an advertisement is play, it is characterised in that including:
Receiving the ad data that service end pushes, described ad data includes played file and plays total degree；
As intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time；
When described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree；
When described played file has play described broadcasting total degree, then play the boot animation of acquiescence；
Do not play when described played file and reach described broadcasting total degree, then perform described played file, carry out advertisement broadcasting.
2. the method for claim 1, it is characterised in that described ad data also includes playing timeliness, and described method also includes:
When described present system time is not described System Initialization time, it is judged that whether described present system time is within described broadcasting timeliness；
When described present system time is within described broadcasting timeliness, performs described played file, carry out advertisement broadcasting；
When described present system time is not within described broadcasting timeliness, it is judged that whether described played file has play described broadcasting total degree；
When described played file has play described broadcasting total degree, then play the boot animation of acquiescence；
Do not play when described played file and reach described broadcasting total degree, then perform described played file, carry out advertisement broadcasting.
3. method as claimed in claim 1 or 2, it is characterised in that when judging that described played file has play described broadcasting total degree, described method also includes:
Delete described ad data.
4. method as claimed in claim 3, it is characterised in that described method also includes:
When described intelligent television is started shooting again, detect whether described ad data exists；
If described ad data exists, then the numerical value of the current broadcasting time of this advertisement is added one.
5. method as claimed in claim 4, it is characterised in that described method also includes:
The current broadcasting time of this advertisement is reported to described service end.
6. the control device that an advertisement is play, it is characterised in that including:
Receiving unit, for receiving the ad data that service end pushes, described ad data includes played file and plays total degree；
First detection unit, for as intelligent television starting up, whether the present system time detecting described intelligent television is System Initialization time；
First judging unit, for when described present system time is described System Initialization time, it is judged that whether described played file has play described broadcasting total degree；
First broadcast unit, for having play described broadcasting total degree when described played file, then plays the boot animation of acquiescence；
Second broadcast unit, reaches described broadcasting total degree for not playing when described played file, then performs described played file, carry out advertisement broadcasting.
7. device as claimed in claim 6, it is characterised in that described ad data also includes playing timeliness, and described device also includes:
Second judging unit, for when described present system time is not described System Initialization time, it is judged that whether described present system time is within described broadcasting timeliness；
Described second broadcast unit is additionally operable to work as described present system time within described broadcasting timeliness, performs described played file, carries out advertisement broadcasting；
First judging unit is additionally operable to work as described present system time not within described broadcasting timeliness, it is judged that whether described played file has play described broadcasting total degree；
When described played file has play described broadcasting total degree, then described first broadcast unit plays the boot animation of acquiescence；
Do not play when described played file and reach described broadcasting total degree, then described second broadcast unit performs described played file, carries out advertisement broadcasting.
8. device as claimed in claims 6 or 7, it is characterised in that when described first judging unit judges that described played file has play described broadcasting total degree, described device also includes:
Delete unit, be used for deleting described ad data.
9. device as claimed in claim 8, it is characterised in that described device also includes:
Second detection unit, for when described intelligent television is started shooting again, detecting whether described ad data exists；
Counting unit, if existing for described ad data, then adds one by the numerical value of the current broadcasting time of this advertisement.
10. device as claimed in claim 9, it is characterised in that described device also includes:
Report unit, for reporting the current broadcasting time of this advertisement to described service end.
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| CN201410849144.4A CN105812854B (en) | 2014-12-30 | 2014-12-30 | A kind of control method and device that advertisement plays |
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| CN201410849144.4A CN105812854B (en) | 2014-12-30 | 2014-12-30 | A kind of control method and device that advertisement plays |
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| CN107770568A (en) * | 2017-11-07 | 2018-03-06 | 聚好看科技股份有限公司 | Startup advertisement put-on method and device |
| CN110381377A (en) * | 2019-07-23 | 2019-10-25 | 秒针信息技术有限公司 | A kind of detection method, device, electronic equipment and storage medium that information plays |
| CN111107431A (en) * | 2019-12-31 | 2020-05-05 | 深圳创维－Rgb电子有限公司 | Television playing control method, system, control terminal and storage medium |
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
| CN112423056A (en) * | 2020-10-27 | 2021-02-26 | 广州市家庭医生在线信息有限公司 | Advertisement playing management control method and system |
| CN112616076A (en) * | 2020-11-30 | 2021-04-06 | 当趣网络科技(杭州)有限公司 | Startup processing method and system based on smart television, electronic device and medium |
| CN113079412A (en) * | 2021-03-26 | 2021-07-06 | 深圳创维－Rgb电子有限公司 | Advertisement playing method and device, television and storage medium |
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