CN102568441A - Method for implementing split screen type intelligent advertisement platform - Google Patents
Method for implementing split screen type intelligent advertisement platform Download PDFInfo
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- CN102568441A CN102568441A CN2012100152310A CN201210015231A CN102568441A CN 102568441 A CN102568441 A CN 102568441A CN 2012100152310 A CN2012100152310 A CN 2012100152310A CN 201210015231 A CN201210015231 A CN 201210015231A CN 102568441 A CN102568441 A CN 102568441A
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Abstract
The invention relates to a method for implementing a split screen type intelligent advertisement platform. An advertisement position and a style of an advertisement screen is planned through an advertisement template; the advertisement template can divide a terminal screen into a plurality of advertisement positions; different media types can be played at different advertisement positions; a plurality of terminal screens are applied to files of the same advertisement template in the same time period and planned to be advertisement columns; aiming at the advertisement positions, play plans are made; and the play plans are synchronized to an advertisement terminal. The method has the advantages that: the play plans can be made according to different regions, and advertisement contents played in the regions are different. The aspects, namely flexibility, pertinency and the like, are improved greatly compared with those of the conventional outdoor advertisement system scheme; and a real intelligent advertisement platform is realized.
Description
Technical field
The present invention relates to advertising platform, for example outdoor building advertisement platform; Vocational advertising platform in the touch-screen advertisement of lounge; The intelligent advertisement platform of the terminating machine of inquiry commodity in the supermarket; The multiple access advertising platform of TV, mobile phone etc., especially a kind of implementation method of windowing type intelligent advertisement platform.
Background technology
Traditional advertisement screen is only supported the pattern of full frame single broadcast, can not realize a screen multizone broadcast, and play content is relatively more dull, and the information content is also fairly simple, and is abundant inadequately.Can not satisfy the requirement of different clients, different region, different time sections, different ways of presentation, not have dirigibility and specific aim, also limit the cooperation and the operation of advertisement, be unfavorable for advertisement terminal supplier's profit and advertisement operator propaganda own product.
Summary of the invention
The present invention will solve the shortcoming of above-mentioned prior art, and a kind of have dirigibility, the implementation method of windowing type intelligent advertisement platform targetedly are provided.
The present invention solves the technical scheme that its technical matters adopts: the implementation method of this windowing type intelligent advertisement platform; Plan the advertisement position and the pattern of advertisement screen through advertisement formwork; Said advertisement formwork can be divided into a plurality of advertisement positions with terminal screen, and different advertisement positions can be provided with plays different medium types; Use the file of same advertisement template to a plurality of terminal screens in the identical time period, be planned to advertisement column; Formulate playing plan to advertisement position, the advertisement terminal is given in the synchronous playing plan.
Further; Said advertisement formwork is multidate information plate and/or static information plate; Said its type of multidate information plate comprises video ads piece, display advertising piece and text advertisements piece, and said static information plate is used for showing static images, static text information.
Further; Said advertisement column is made up of one or more target terminals of a fixed time section, given ad template and appointment; Advertisement column can be odd or video ads position, zero constitute to a plurality of pictures or text advertisements position, an advertisement column can comprise a plurality of advertisement positions, advertisement position is subordinated to advertisement column; Advertisement column and advertisement position are the relations of one-to-many; Each advertisement position has no relation, the content of each advertisement position can difference also can be identical, the advertisement position under the same advertisement column must be play simultaneously.
Further, the content of said advertisement column comprises two parts, and a part is a user interface; Another part is the playing plan on the advertisement position.
Further, said advertisement column is to plan to the advertisement terminal, carries out advertising program arranging by time and space, has man-to-man relation between advertisement column and the advertisement terminal, has binding relationship between advertisement terminal and the advertisement column.
Further; Said playing plan is that the broadcast time of advertising programme is arranged; And the program media type can be video, picture or text; The program of different media types can appear on same advertisement column simultaneously, so during programmed playing plan, need respectively to customize to the program of video, picture and text.
Further; The layout of said playing plan is carried out to advertisement position; The corresponding concrete advertising media's type of advertisement position, such playing plan can only use a kind of medium type, and the advertisement position of different medium need customize playing plan respectively; So advertisement column is exactly the set of several playing plans.
Further;, the advertisement terminal obtains playing plan when starting shooting at every turn to Advertisement Server; And advertisement masterplate file; Decide certain time to specify according to playing plan and use specific advertisement masterplate file, the advertisement terminal generates the static HTML and the JAVASCRIPT script of Play Control through XML resolver resolves masterplate file.
Further; For realizing the off line advertisement; The advertisement terminal is kept at local advertisement terminal to the corresponding relevant advertisement of all playing plans through the mode of full download; Copy is carried in the playing plan by terminal parses and preserves, the URL of the film source that video and display advertising are carried in playing plan, and the terminal is clipped to according to the URL branch and obtains film source in the media server and be kept on the terminal simultaneously.
The effect that the present invention is useful is: the present invention can be by different regional layout playing plans, and each regional advertisement playing content is different.The different subregions of different advertisement key element (video, picture, text etc.) on the advertisement terminal appear, and an advertisement terminal can be supported video ads position and picture-text advertisement position and text advertisements position simultaneously.All large increase has been arranged from aspects such as dirigibility, specific aims than traditional outdoor advertising system scheme. realize real intelligent advertisement platform.Changed the pattern of the full frame single broadcast of traditional outdoor advertising, realized based on aspects such as different clients, different region, different time sections, different ways of presentation issue form.Owing to support advertisement position split screen function, for cooperation operation advertisement provides fast way, can take out an image areas such as operator and carry out the issue of himself advertisement or information for advertisement terminal place supplier, improved the market space greatly.
Description of drawings
Fig. 1 divides figure for the terminal advertisement position;
Fig. 2 is the attributed relational graph of ad playing;
Fig. 3 is the process flow diagram of advertisement terminal downloads.
Reference numeral: [H] expression is visited through the HTTPClient mode; [B] expression is visited through the browser mode.
Embodiment
Below in conjunction with accompanying drawing the present invention is described further:
As shown in the figure; This windowing type intelligent advertisement platform mainly is made up of the terminal screen that comprises advertisement formwork, in the terminal screen advertisement formwork is divided into a plurality of advertisement positions; Be provided with in the different advertisement position and play dissimilar medium; Like video, picture or text, advertisement position all can broadcast the layout of plan separately, and the broadcast plan between the advertisement position does not have incidence relation.In the advertisement formwork is multidate information plate and/or static information plate.The multidate information plate is the zone that is used for carrying out ad distribution, and its type comprises video ads piece, display advertising piece and text advertisements piece.For an advertisement formwork, can comprise 0~1 video ads piece, 0~N display advertising piece and 0~N text advertisements piece; The static information plate is used for showing the zone of static information, and its type is static images, static text etc., can comprise the static images of telecommunications logo such as the advertisement formwork of telecommunications.Creating the advertisement formwork purpose is so that used by advertisement column.Advertisement column will carry out representing of the advertisement page according to the content of advertisement formwork based on employed advertisement formwork definition.
The broadcast mode of this employing windowing type intelligent advertisement platform; Use N terminal screen in the identical time period file of same advertisement template; And be planned to advertisement column; One or more target terminals by a fixed time section, given ad template and appointment constitute, advertisement column can be odd or video ads position, zero constitute (concrete decision is in the piece definition of advertisement formwork) to a plurality of pictures or text advertisements position.An advertisement column can comprise a plurality of advertisement positions, and an advertisement column can comprise a plurality of advertisement positions (promptly an advertisement column is divided several of positions, and several advertisement positions are just arranged), and advertisement position is subordinated to advertisement column, and advertisement column and advertisement position are the relations of one-to-many.Each advertisement position has no relation, the content of each advertisement position can difference also can be identical.Advertisement position under the same advertisement column must be play simultaneously.The content of advertisement column comprises two parts, a part be user interface (User Interface, UI), this is to be determined by advertisement formwork; Another part is the playing plan on the advertisement position, and this is to be determined by advertisement and broadcasting time thereof, broadcast order that advertisement position is attend institute's layout.Advertisement column is to plan to the advertisement terminal, carries out advertising program arranging by time and space.There is man-to-man relation between advertisement column and the advertisement channel, has binding relationship between advertisement terminal and the advertisement column.
Formulate playing plan to each advertisement position; Playing plan is that the broadcast time of advertising programme is arranged; And the program media type can be video, picture or text; The program of different media types can appear on same advertisement column (being same screen) simultaneously, so during programmed playing plan, need respectively to customize to the program of video, picture and text.The layout of playing plan is carried out to advertisement position, the corresponding concrete advertising media's type of advertisement position, and such playing plan can only use a kind of medium type.The advertisement position of different medium need customize playing plan respectively, so advertisement column is exactly the set of several playing plans.
, the advertisement terminal obtains playing plan when starting shooting at every turn to Advertisement Server, and the masterplate file, for ad playing under the situation that realizes the advertisement off line does not receive latent sound; The advertisement terminal is kept at local advertisement terminal to the corresponding relevant advertisement of all playing plans through the mode of full download, and copy is carried in the playing plan by terminal parses and preservation, the URL of the film source that video and display advertising are carried in playing plan; The terminal is divided to be clipped to according to URL and is obtained film source in the media server and be kept on the terminal simultaneously; According to interface specification, the content of advertisement terminal parses playing plan comprises template file; Media data, the number of times of broadcast.Template file has determined the advertisement column that uses to have binding relationship between advertisement terminal and the advertisement column, thus certain time at decision terminal on certain advertisement position, plays those advertisements, play how many times, people and realized the pattern of the picture employing split screen at terminal.
When the terminal has got access to playing plan and masterplate file; Decide certain time to specify according to playing plan and use specific masterplate file; The terminal generates the static HTML and the JAVASCRIPT script of Play Control through XML resolver resolves masterplate file; The masterplate file is exactly the HTML+JAVASCRIPT that has divided screen one by one in fact, therefore, the advertisement terminal plays how split screen is determined by advertisement formwork.Advertisement machine (terminal) is moved through built-in browser and is resolved good html file, and playing plan has been planned the different HTML of different time operation, thereby it is inequality to reach the span mode (split screen quantity) that different time sections represents.Play content branch on each advertisement position of advertisement screen has different media types, and the JS script of the logical HTML in advertisement terminal is controlled and how to be play.Bring in the switching of the different reproduction time section advertisement masterplates of control by the advertiser.
Except that the foregoing description, the present invention can also have other embodiments.All employings are equal to the technical scheme of replacement or equivalent transformation formation, all drop on the protection domain of requirement of the present invention.
Claims (9)
1. the implementation method of a windowing type intelligent advertisement platform; It is characterized in that: advertisement position and the pattern of planning advertisement screen through advertisement formwork; Said advertisement formwork can be divided into a plurality of advertisement positions with terminal screen, and different advertisement positions can be provided with plays different medium types; Use the file of same advertisement template to a plurality of terminal screens in the identical time period, be planned to advertisement column; Formulate playing plan to advertisement position, the advertisement terminal is given in the synchronous playing plan.
2. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: said advertisement formwork is multidate information plate and/or static information plate; Said its type of multidate information plate comprises video ads piece, display advertising piece and text advertisements piece, and said static information plate is used for showing static images, static text information.
3. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: said advertisement column is made up of one or more target terminals of a fixed time section, given ad template and appointment; Advertisement column can be odd or video ads position, zero constitute to a plurality of pictures or text advertisements position, an advertisement column can comprise a plurality of advertisement positions, advertisement position is subordinated to advertisement column; Advertisement column and advertisement position are the relations of one-to-many; Each advertisement position has no relation, the content of each advertisement position can difference also can be identical, the advertisement position under the same advertisement column must be play simultaneously.
4. the implementation method of windowing type intelligent advertisement platform according to claim 1 is characterized in that: the content of said advertisement column comprises two parts, and a part is a user interface; Another part is the playing plan on the advertisement position.
5. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: said advertisement column is to plan to the advertisement terminal; Carry out advertising program arranging by time and space; There is man-to-man relation between advertisement column and the advertisement terminal, has binding relationship between advertisement terminal and the advertisement column.
6. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: said playing plan is that the broadcast time of advertising programme is arranged; And the program media type can be video, picture or text; The program of different media types can appear on same advertisement column simultaneously, so during programmed playing plan, need respectively to customize to the program of video, picture and text.
7. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: the layout of said playing plan is carried out to advertisement position; The corresponding concrete advertising media's type of advertisement position, such playing plan can only use a kind of medium type, and the advertisement position of different medium need customize playing plan respectively; So advertisement column is exactly the set of several playing plans.
8. the implementation method of windowing type intelligent advertisement platform according to claim 1; It is characterized in that: when start shooting in the advertisement terminal at every turn, obtain playing plan to Advertisement Server; And advertisement masterplate file; Decide certain time to specify according to playing plan and use specific advertisement masterplate file, the advertisement terminal generates the static HTML and the JAVASCRIPT script of Play Control through XML resolver resolves masterplate file.
9. the implementation method of windowing type intelligent advertisement platform according to claim 8; It is characterized in that: for realizing the off line advertisement; The advertisement terminal is kept at local advertisement terminal to the corresponding relevant advertisement of all playing plans through the mode of full download; Copy is carried in the playing plan by terminal parses and preserves, the URL of the film source that video and display advertising are carried in playing plan, and the terminal is clipped to according to the URL branch and obtains film source in the media server and be kept on the terminal simultaneously.
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CN103260057A (en) * | 2013-04-15 | 2013-08-21 | 华为技术有限公司 | Method and server and terminal for terminal playing |
CN104427379A (en) * | 2013-08-29 | 2015-03-18 | 北大方正集团有限公司 | Playing method used for outdoor large screen and device thereof |
CN104661040A (en) * | 2013-11-21 | 2015-05-27 | 乐视网信息技术(北京)股份有限公司 | Network multimedia resource processing method and device |
CN104978912A (en) * | 2014-04-01 | 2015-10-14 | 中广美意文化传播控股有限公司 | Novel advertisement playing method and device |
CN105279140A (en) * | 2014-07-22 | 2016-01-27 | 腾讯科技(深圳)有限公司 | Text display method, server, terminal and system |
CN105744341A (en) * | 2016-03-16 | 2016-07-06 | 青岛海信电器股份有限公司 | Offline information releasing method and device |
CN105741756A (en) * | 2016-04-26 | 2016-07-06 | 杭州芯讯科技有限公司 | Control method of LED display screen system, and LED display screen system |
CN105812854A (en) * | 2014-12-30 | 2016-07-27 | Tcl集团股份有限公司 | Advertisement playing control method and device thereof |
CN106385606A (en) * | 2016-09-14 | 2017-02-08 | 乐视控股(北京)有限公司 | Advertisement putting method and device |
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CN103260057A (en) * | 2013-04-15 | 2013-08-21 | 华为技术有限公司 | Method and server and terminal for terminal playing |
CN103260057B (en) * | 2013-04-15 | 2016-12-28 | 华为技术有限公司 | A kind of method of terminal plays, server and terminal |
CN104427379A (en) * | 2013-08-29 | 2015-03-18 | 北大方正集团有限公司 | Playing method used for outdoor large screen and device thereof |
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CN105279140A (en) * | 2014-07-22 | 2016-01-27 | 腾讯科技(深圳)有限公司 | Text display method, server, terminal and system |
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CN105812854B (en) * | 2014-12-30 | 2019-07-19 | Tcl集团股份有限公司 | A kind of control method and device that advertisement plays |
CN105744341A (en) * | 2016-03-16 | 2016-07-06 | 青岛海信电器股份有限公司 | Offline information releasing method and device |
CN105744341B (en) * | 2016-03-16 | 2019-04-05 | 青岛海信电器股份有限公司 | A kind of off-line type information issuing method and device |
CN105741756A (en) * | 2016-04-26 | 2016-07-06 | 杭州芯讯科技有限公司 | Control method of LED display screen system, and LED display screen system |
CN106658052A (en) * | 2016-09-14 | 2017-05-10 | 乐视控股(北京)有限公司 | Advertisement putting method and advertisement putting device |
CN106385606A (en) * | 2016-09-14 | 2017-02-08 | 乐视控股(北京)有限公司 | Advertisement putting method and device |
CN107274205A (en) * | 2017-04-24 | 2017-10-20 | 深圳市丰巢科技有限公司 | Order generation method and system |
CN108230090A (en) * | 2017-12-12 | 2018-06-29 | 阿里巴巴集团控股有限公司 | Page generation method, device and electronic equipment |
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Application publication date: 20120711 |