CN104978912A - Novel advertisement playing method and device - Google Patents
Novel advertisement playing method and device Download PDFInfo
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- CN104978912A CN104978912A CN201410130040.8A CN201410130040A CN104978912A CN 104978912 A CN104978912 A CN 104978912A CN 201410130040 A CN201410130040 A CN 201410130040A CN 104978912 A CN104978912 A CN 104978912A
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Abstract
The invention discloses a novel advertisement playing method and device, wherein the method comprises: setting playing sequences and times of video programs and video advertisements in a first playing device, setting the playing sequences and times of image advertisements in a second playing device, and setting the corresponding relations between the video advertisements and image advertisements; when there is no need to play the video advertisements, playing the video programs according to the preset playing sequences and times by the first playing device, and playing the image advertisements according to the preset playing sequences and times by the second playing device; and when the video advertisements need to be played, playing the video advertisements in a part of a display area thereof and continuing playing the video programs in the other part of the display area thereof according to the preset playing sequences and times by the first playing device, and playing the image advertisements corresponding to the video advertisements by the second playing device. The novel advertisement playing method and device of the invention realize unmanned management, enhance intuition of advertisement contents and improve playing efficiency.
Description
Technical field
The information in the communications field that the present invention relates to plays field, particularly, relates to a kind of novel advertisement playing method and device.
Background technology
Advertisement machine is the smart machine of a new generation, by the advertisement broadcast control system that terminal software control, network information transfer and multimedia terminal display formation one are complete, and carry out advertising by Multi-media Materials such as picture, word, video, little plug-in units (weather, the exchange rate etc.).The initial conception of advertisement machine is changed from passive to active at advertisement, so the interactive of advertisement machine makes it possess a lot of public service function, and attracts client's initiatively browse advertisements with this.
So the mission at the beginning of advertisement machine is born is exactly the pattern changing the passive propagation of advertisement, attract client's initiatively browse advertisements by the mode of interaction.And the developing direction of advertisement machine is also continuing this mission always: intelligent interaction, public service, entertainment interactive etc.
Existing advertisement machine mainly contains following two kinds:
1, card insert type advertisement machine, namely by changing a CF card at set intervals, realizes content update, advertising results are realized by the content of playing local CF card, the mainly display advertising of this advertisement machine, does not have sound and video, can only be used for playing pictures advertisement;
2, network advertising machine, is namely pushed on the display screen of front end by background network, the main wall advertisement for giant-screen, can play video and display advertising, only with advertising, and mainly remote advertising wall simultaneously.
Mainly there is following problem in existing advertisement machine:
Existing advertisement machine broadcast advertisement efficiency is poor, mainly comprises: need labor management, often changes play content; Broadcasting advertisement content, is difficult to attract terminal client; Not strong to the detection of client, cannot require to make adjustment for the difference of different client, demographic data's problem of actual viewing advertisement cannot be added up.
Summary of the invention
In order to solve the inefficient problem of advertisement machine broadcast advertisement existed in prior art, the present invention proposes a kind of novel advertisement playing method and device.
Novel advertisement player method of the present invention comprises:
Set the video frequency program of the first playing device and video ads playing sequence and time, set display advertising playing sequence and the time of the second playing device, the corresponding relation of setting video ads and display advertising;
When not needing playing video advertisement, the first playing device is according to the playing sequence of setting and time displaying video programs, and the second playing device is according to the playing sequence of setting and time playing pictures advertisement;
When needs playing video advertisement, first playing device is according to the playing sequence of setting and a part of playing video advertisement of time in its viewing area, another part in its viewing area continues displaying video programs, and the second playing device plays the display advertising corresponding to video ads.
Novel advertisement playing device of the present invention comprises:
Playing setting module, for setting the video frequency program of the first playing device and video ads playing sequence and time, setting display advertising playing sequence and the time of the second playing device, the corresponding relation of setting video ads and display advertising;
First playing module, for when not needing playing video advertisement, the first playing device is according to the playing sequence of setting and time displaying video programs, and the second playing device is according to the playing sequence of setting and time playing pictures advertisement;
Second playing module, for when needs playing video advertisement, first playing device is according to the playing sequence of setting and a part of playing video advertisement of time in its viewing area, another part in its viewing area continues displaying video programs, and the second playing device plays the display advertising corresponding to video ads.
Novel advertisement playing method and device of the present invention, can realize unmanned back-stage management, can show the picture corresponding to video ads while playing video advertisement, enhances the intuitive of ad content.And no matter whether playing video advertisement, can both live video program, attract the notice of crowd, achieve the effect of omnibearing stereo display advertisement, make crowd pay close attention to video ads and picture greatly, be closely absorbed in ad content, improve the efficiency that advertisement is play.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from instructions, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write instructions, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the novel advertisement player method of the embodiment of the present invention;
Fig. 2 is the structural drawing of the novel advertisement playing device of the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail, but is to be understood that protection scope of the present invention not by the restriction of embodiment.
Embodiment of the method
According to the embodiment of the present invention, provide a kind of advertisement broadcast method, to solve the inefficient problem of advertisement machine broadcast advertisement existed in prior art.
The server carrying out telecommunication with novel advertisement playing device in the embodiment of the present invention comprises two kinds: video server and Advertisement Server, video server is the video frequency program that novel advertisement playing device is provided in when not having broadcast advertisement, such as: film, TV play, MV etc.; The advertisement that Advertisement Server storage inside is formulated according to customer requirement, comprise video ads and display advertising, every section of video ads all has its corresponding pictures advertisement.
Novel advertisement playing device of the present invention comprises the first playing device and the second playing device, and wherein, the first playing device plays video (comprising video frequency program and video ads), the second playing device playing pictures advertisement.
As shown in Figure 1, novel advertisement player method of the present invention comprises:
Step 101: whether the ad content detecting the machine is up-to-date, if not up-to-date, first from the ad content that Advertisement Server end remote download is up-to-date, comprises video ads and display advertising, if up-to-date, then does not need to upgrade ad content.
Step 102: the order and the time that set the first playing device displaying video programs and video ads, and set the order of the second playing device playing pictures advertisement and time and the display advertising corresponding with video ads.
Step 103: when not needing playing video advertisement, the first playing device is according to the playing sequence of setting and time displaying video programs, and the second playing device is according to the playing sequence of setting and time playing pictures advertisement simultaneously.
Step 104: when needs playing video advertisement, first playing device is according to the playing sequence of setting and time playing video advertisement, and present the result of broadcast of " picture-in-picture ", namely the comparatively large regions playing video advertisement in the screen of the first playing device, and the video frequency program continuing broadcasting aforementioned playout compared with zonule remaining in screen;
Meanwhile, the second playing device plays the display advertising corresponding to above-mentioned video ads.
Step 105: after the video ads in step 104 is play and terminated, the first playing device continues played in full screen video frequency program according to the playing sequence of setting and time, and the second playing device continues playing pictures advertisement according to the playing sequence of setting and time.
Step 106: the first playing device has shooting-recording function, personnel's flow of video ads is closely watched in shooting, and carries out statistics and be sent to gateway.
Novel advertisement player method of the present invention, can realize unmanned back-stage management, can show the picture corresponding to video ads while playing video advertisement, enhances the intuitive of ad content.And no matter whether playing video advertisement, can both live video program, attract the notice of crowd, achieve the effect of omnibearing stereo display advertisement, make crowd pay close attention to video ads and picture greatly, be closely absorbed in ad content, improve the efficiency that advertisement is play.
Device embodiment
According to the embodiment of the present invention, provide a kind of novel advertisement playing device, to solve the inefficient problem of advertisement machine broadcast advertisement existed in prior art.As shown in Figure 2, the novel advertisement playing device of the embodiment of the present invention, comprising:
Playing setting module 10, for setting the video frequency program of the first playing device and video ads playing sequence and time, setting display advertising playing sequence and the time of the second playing device, the corresponding relation of setting video ads and display advertising;
First playing module 20, for when not needing playing video advertisement, the first playing device is according to the playing sequence of setting and time displaying video programs, and the second playing device is according to the playing sequence of setting and time playing pictures advertisement;
Second playing module 30, for when needs playing video advertisement, first playing device is according to the playing sequence of setting and a part of playing video advertisement of time in its viewing area, another part in its viewing area continues displaying video programs, and the second playing device plays the display advertising corresponding to video ads.
3rd playing module 40, after terminating for video ads broadcasting, the first playing device continues displaying video programs according to the playing sequence of setting and time, and the second playing device continues playing pictures advertisement according to the playing sequence of setting and time.
Update module 50, for judging whether the ad content self stored is up-to-date ad content, if not, then receive up-to-date ad content from Advertisement Server, up-to-date ad content comprises video ads and display advertising.
Statistics sending module 60, for adding up the demographic data of the viewing video ads photographed, and is sent to Advertisement Server.
Communication module 70, communication module 70 is WIFI communication module, carries out radio communication for novel advertisement playing device and Advertisement Server device.
Novel advertisement playing device of the present invention, can realize unmanned back-stage management, can show the picture corresponding to video ads while playing video advertisement, enhances the intuitive of ad content.And no matter whether playing video advertisement, can both live video program, attract the notice of crowd, achieve the effect of omnibearing stereo display advertisement, make crowd pay close attention to video ads and picture greatly, be closely absorbed in ad content, improve the efficiency that advertisement is play.
The present invention can have multiple multi-form embodiment; above for Fig. 1-Fig. 2 by reference to the accompanying drawings to technical scheme of the present invention explanation for example; this does not also mean that the instantiation that the present invention applies can only be confined in specific flow process or example structure; those of ordinary skill in the art should understand; specific embodiments provided above is some examples in multiple its preferred usage, and the embodiment of any embodiment the claims in the present invention all should within technical solution of the present invention scope required for protection.
Last it is noted that the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although with reference to previous embodiment to invention has been detailed description, for a person skilled in the art, it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a novel advertisement player method, is characterized in that, comprising:
Set the video frequency program of the first playing device and video ads playing sequence and time, set display advertising playing sequence and the time of the second playing device, set the corresponding relation of described video ads and described display advertising;
When not needing playing video advertisement, described first playing device is according to the playing sequence of setting and time displaying video programs, and described second playing device is according to the playing sequence of setting and time playing pictures advertisement;
When needs playing video advertisement, described first playing device is according to the playing sequence of setting and a part of playing video advertisement of time in its viewing area, another part in its viewing area continues displaying video programs, and described second playing device plays the display advertising corresponding to described video ads.
2. method according to claim 1, is characterized in that, also comprises:
After described video ads is play and terminated, described first playing device continues to play described video frequency program according to the playing sequence of setting and time, and described second playing device continues playing pictures advertisement according to the playing sequence of setting and time.
3. method according to claim 1, is characterized in that, described setting first playing device video frequency program and video ads playing sequence and also comprised before the time:
Judge whether the ad content self stored is up-to-date ad content, if not, then receive described up-to-date ad content from Advertisement Server, described up-to-date ad content comprises video ads and display advertising.
4. method according to claim 1, is characterized in that, also comprises:
Add up personnel's flow of the viewing video ads photographed, and be sent to described Advertisement Server.
5. the method according to claim 3 or 4, is characterized in that, novel advertisement playing device and described Advertisement Server carry out radio communication by WIFI.
6. a novel advertisement playing device, is characterized in that, comprising:
Play setting module, for setting the video frequency program of the first playing device and video ads playing sequence and time, setting display advertising playing sequence and the time of the second playing device, setting the corresponding relation of described video ads and described display advertising;
First playing module, for when not needing playing video advertisement, described first playing device is according to the playing sequence of setting and time displaying video programs, and described second playing device is according to the playing sequence of setting and time playing pictures advertisement;
Second playing module, for when needs playing video advertisement, described first playing device is according to the playing sequence of setting and a part of playing video advertisement of time in its viewing area, another part in its viewing area continues displaying video programs, and described second playing device plays the display advertising corresponding to described video ads.
7. device according to claim 6, is characterized in that, also comprises:
3rd playing module, after terminating for described video ads broadcasting, described first playing device continues to play described video frequency program according to the playing sequence of setting and time, and described second playing device is according to the playing sequence of setting and the advertisement of time continuation playing pictures.
8. device according to claim 6, is characterized in that, also comprises:
Update module, for judging whether the ad content self stored is up-to-date ad content, if not, then receive described up-to-date ad content from Advertisement Server, described up-to-date ad content comprises video ads and display advertising.
9. device according to claim 6, is characterized in that, also comprises: statistics sending module, for adding up personnel's flow of the viewing video ads photographed, and is sent to described Advertisement Server.
10. device according to claim 6, it is characterized in that, also comprise: communication module, described communication module is WIFI communication module, carries out radio communication for described advertisement play back device and Advertisement Server device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410130040.8A CN104978912A (en) | 2014-04-01 | 2014-04-01 | Novel advertisement playing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410130040.8A CN104978912A (en) | 2014-04-01 | 2014-04-01 | Novel advertisement playing method and device |
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| CN104978912A true CN104978912A (en) | 2015-10-14 |
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| CN201410130040.8A Pending CN104978912A (en) | 2014-04-01 | 2014-04-01 | Novel advertisement playing method and device |
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Cited By (4)
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| CN108074125A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
| CN108109019A (en) * | 2018-01-16 | 2018-06-01 | 深圳市瑞致达科技有限公司 | Barrage advertisement placement method, device, system and readable storage medium storing program for executing |
| CN109889904A (en) * | 2019-02-21 | 2019-06-14 | 特斯联（北京）科技有限公司 | A kind of interaction control method and system of shared large screen |
| CN113168795A (en) * | 2019-01-22 | 2021-07-23 | 深圳柔宇电子技术有限公司 | Advertisement linkage method and system applied to clothes |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108074125A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
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| CN113168795A (en) * | 2019-01-22 | 2021-07-23 | 深圳柔宇电子技术有限公司 | Advertisement linkage method and system applied to clothes |
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