CN108074125A - Processing method, device and the equipment of business object - Google Patents
Processing method, device and the equipment of business object Download PDFInfo
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- CN108074125A CN108074125A CN201611206275.6A CN201611206275A CN108074125A CN 108074125 A CN108074125 A CN 108074125A CN 201611206275 A CN201611206275 A CN 201611206275A CN 108074125 A CN108074125 A CN 108074125A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The embodiment of the present invention provides a kind of processing method of business object, device and equipment.The described method includes：The corresponding parameters sortnig of multiple business objects to be sorted is obtained, wherein, the parameters sortnig is used to be ranked up the multiple business object；According to the corresponding parameters sortnig of each business object in the multiple business object, the information that puts in order of the multiple business object is determined；The information that puts in order of the multiple business object is sent to main broadcaster end.Using the embodiment of the present invention, it can need not pass through the network transmission additional ad video data unrelated with video, the system resource at Internet resources and/or main broadcaster end is saved, on the other hand, multiple business objects after sequence are typically the more interested business object of user, subsequently when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.
Description
Technical field
The present invention relates to a kind of information processing technology more particularly to processing method of business object, device and equipment.
Background technology
With the development of Internet technology, people use internet viewing video more and more, as a result, internet video
Business opportunity is provided for many new business.Because internet video can become important service traffics entrance, thus be considered
It is the high-quality resource of business object (such as advertisement) implantation.
By way of implantation, the wide of duration mainly is fixed in some time insertion of video playing for existing video ads
It accuses or places advertisement in the region of video playing and its neighboring area fixed position.
The content of the invention
It is an object of the present invention to provide a kind of processing schemes of business object.
According to the first aspect of the invention, a kind of processing method of business object is provided.The described method includes obtain the row for the treatment of
The corresponding parameters sortnig of multiple business objects of sequence, wherein, the parameters sortnig be used for the multiple business object into
Row sequence；According to the corresponding parameters sortnig of each business object in the multiple business object, the multiple business object is determined
The information that puts in order；The information that puts in order of the multiple business object is sent to main broadcaster end.
Optionally, it is described to obtain the corresponding parameters sortnig of multiple business objects to be sorted, including：It obtains described more
The corresponding at least one operational indicator parameter of each business object in a business object；Each business object is distinguished
Corresponding at least one operational indicator parameter is weighted, using the weighted calculation value of business object as the business object
Corresponding parameters sortnig.
Optionally, the operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object.
Optionally, the rate that enables of the business object includes enabling rate for a long time and enables rate in short term, the business object
Clicking rate includes long-term clicking rate and short-term clicking rate；Wherein, it is described it is long-term enable enable rate of the rate for first time period, it is described
First time period for business object dispensings initial time to the period between the specified end time, it is described to enable rate in short term and be
At least one second time period of the business object in the first time period enables rate, and the long-term clicking rate is business pair
As the clicking rate in the first time period, the short-term clicking rate is click of the business object in the second time period
Rate.
Optionally, the rate that enables of the business object makes a reservation for power by the long-term rate and its corresponding first that enables
Weight and described short-term enable rate and its corresponding second predefined weight determines；The clicking rate of the business object passes through institute
State long-term clicking rate and its corresponding 3rd predefined weight and the short-term clicking rate and its corresponding 4th predetermined power
It determines again.
Optionally, it is described that meter is weighted to the corresponding at least one operational indicator parameter of each business object
It calculates, including：The corresponding each operational indicator parameter of each business object is normalized respectively, obtains each normalization
Operational indicator parameter；Each normalization operational indicator parameter is weighted.
Optionally, if the business object is the expense CPC type service objects clicked on every time, the operational indicator
Parameter includes the clicking rate for enabling rate and business object of business object；If the business object is cost per thousand CPM types
Business object, then the operational indicator parameter include business object and enable rate.
Optionally, the method further includes：The business object that main broadcaster end is sent in video display process is carried out is received to obtain
Take request；It is obtained and asked according to the business object, obtain multiple business objects to be sorted.
Optionally, it is described to obtain multiple business objects to be sorted, including：Obtain multiple business objects to be put；Root
According to the stereotactic conditions information of predetermined impression information and the business object enabler of multiple business objects to be put, from described
Multiple candidate Traffic objects are chosen in multiple business objects to be put；According to the resource information of each candidate Traffic object and throwing
Temporal information is put, deletes the time that default resource information and/or release time information are unsatisfactory in the multiple candidate Traffic object
Business object is selected, obtains multiple business objects to be sorted.
Optionally, it is described that the information that puts in order of the multiple business object is sent to main broadcaster end, including：From described more
The information that puts in order of the business object for the predetermined number being arranged in front is chosen in the information that puts in order of a business object；By institute
The information that puts in order for stating the business object of predetermined number is sent to the main broadcaster end.
According to the second aspect of the invention, a kind of processing unit of business object is provided.Described device includes：Parameters sortnig
Acquisition module, for obtaining the corresponding parameters sortnig of multiple business objects to be sorted, wherein, the parameters sortnig is used for
The multiple business object is ranked up；Put in order determining module, for according to each industry in the multiple business object
The corresponding parameters sortnig of business object determines the information that puts in order of the multiple business object；Information sending module, for by institute
The information that puts in order for stating multiple business objects is sent to main broadcaster end.
Optionally, the parameters sortnig acquisition module, including：Operational indicator acquisition submodule, it is the multiple for obtaining
The corresponding at least one operational indicator parameter of each business object in business object；Parameters sortnig acquisition submodule, is used for
The corresponding at least one operational indicator parameter of each business object is weighted, by the weighting of business object
Calculated value is as the corresponding parameters sortnig of the business object.
Optionally, the operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object.
Optionally, the rate that enables of the business object includes enabling rate for a long time and enables rate in short term, the business object
Clicking rate includes long-term clicking rate and short-term clicking rate；Wherein, it is described it is long-term enable enable rate of the rate for first time period, it is described
First time period for business object dispensings initial time to the period between the specified end time, it is described to enable rate in short term and be
At least one second time period of the business object in the first time period enables rate, and the long-term clicking rate is business pair
As the clicking rate in the first time period, the short-term clicking rate is click of the business object in the second time period
Rate.
Optionally, the rate that enables of the business object makes a reservation for power by the long-term rate and its corresponding first that enables
Weight and described short-term enable rate and its corresponding second predefined weight determines；The clicking rate of the business object passes through institute
State long-term clicking rate and its corresponding 3rd predefined weight and the short-term clicking rate and its corresponding 4th predetermined power
It determines again.
Optionally, the parameters sortnig acquisition submodule is additionally operable to refer to the corresponding each business of each business object
Mark parameter is normalized respectively, obtains each normalization operational indicator parameter；To each normalization operational indicator parameter
It is weighted.
Optionally, if the business object is the expense CPC type service objects clicked on every time, the operational indicator
Parameter includes the clicking rate for enabling rate and business object of business object；If the business object is cost per thousand CPM types
Business object, then the operational indicator parameter include business object and enable rate.
Optionally, described device further includes：Receiving module sends for receiving main broadcaster end in video display process is carried out
Business object obtain request；Business object acquisition module is asked for being obtained according to the business object, obtained to be sorted
Multiple business objects.
Optionally, the business object acquisition module, including：First business object acquisition submodule, waits to throw for obtaining
The multiple business objects put；Candidate Traffic object acquisition submodule, for according to the pre- of multiple business objects to be put
Determine the stereotactic conditions information of impression information and business object enabler, chosen from multiple business objects to be put multiple
Candidate Traffic object；Second business object acquisition submodule, for the resource information according to each candidate Traffic object and dispensing
Temporal information deletes the candidate that default resource information and/or release time information are unsatisfactory in the multiple candidate Traffic object
Business object obtains multiple business objects to be sorted.
Optionally, described information sending module, including：Information chooses submodule, for from the multiple business object
The information that puts in order of the business object for the predetermined number being arranged in front is chosen in the information that puts in order；Information sending submodule,
For the information that puts in order of the business object of the predetermined number to be sent to the main broadcaster end.
According to the third aspect of the invention we, a kind of processing equipment of business object is provided, including：Processor, memory lead to
Believe interface and communication bus, the processor, the memory and the communication interface are completed mutual by the communication bus
Between communication；For the memory for storing an at least executable instruction, the executable instruction makes the processor perform such as
The corresponding operation of processing method for the business object that first aspect provides.
Processing method, device and the equipment of the business object provided according to embodiments of the present invention, by according to be sorted
The corresponding parameters sortnig of multiple business objects determines the information that puts in order of multiple business objects, so as to by multiple business
The information that puts in order of object is sent to main broadcaster end, thus it is possible, on the one hand, using its parameters sortnig by the business object to acquisition
Be ranked up, the information that puts in order for obtaining multiple business objects is sent to main broadcaster end so that the dispensing of business object compared with
Flexibly, moreover, compared with traditional video ads mode, the processing method of business object provided in an embodiment of the present invention, without
By the additional ad video data that network transmission is unrelated with video, the system resource at Internet resources and/or main broadcaster end has been saved；
On the other hand, multiple business objects after sequence are typically the more interested business object of user, subsequently when main broadcaster end will be upper
When stating business object and showing user, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.
Description of the drawings
Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one；
Fig. 2 is a kind of interface signal in the live streaming room with business object list for showing according to embodiments of the present invention one
Figure；
Fig. 3 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two；
Fig. 4 is the logic diagram of the processing unit for the business object for showing according to embodiments of the present invention three；
Fig. 5 is a kind of logic diagram of the processing unit for the business object for showing according to embodiments of the present invention four；
Fig. 6 is the logic diagram of the processing unit for another business object for showing according to embodiments of the present invention four；
Fig. 7 is the logic diagram of the processing equipment for the business object for showing according to embodiments of the present invention five.
Specific embodiment
Detailed description of the present invention exemplary embodiment below in conjunction with the accompanying drawings.
Embodiment one
Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one.Pass through business object
The computer system of processing unit perform the method.
With reference to Fig. 1, in step S110, the corresponding parameters sortnig of multiple business objects to be sorted is obtained.
Wherein, business object can be shown according to certain business demand to user and complete execution business pair by user
The object created as the desired operation of supplier, such as advertisement etc..Business object includes but not limited to comprising advertising message
Following at least one form special efficacy：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect etc..Parameters sortnig is used for multiple
Business object is ranked up.Parameters sortnig can specifically be set according to actual conditions.
In force, by taking net cast as an example, at present, there are many net cast platforms, such as Chinese prickly ash live streaming platform, YY live streamings
Platform etc., usual net cast platform are all correspondingly arranged on main broadcaster end, and net cast can be carried out by main broadcaster end.Each is regarded
Frequency live streaming platform includes multiple live streaming rooms, and at least one main broadcaster can be included by being each broadcast live in room, and main broadcaster can pass through
Spectators or bean vermicelli live video in live streaming room of the camera of terminal device where it.Wherein, it is necessary to which explanation, main
It can be business object enabler to broadcast, i.e., to spectators or the executor of bean vermicelli displaying business object, in the embodiment of the present invention, with master
It broadcasts and is described in detail as exemplified by business object enabler.
Main broadcaster can show business object during net cast is carried out to spectators or bean vermicelli, such as word or regard
Frequency advertisement or two-dimentional paster special efficacy comprising advertising message etc..It, can when the live streaming room where detecting certain main broadcaster starts broadcasting
To choose multiple business objects from pre-stored business object as multiple business objects to be sorted.Server can be pre-
First data are launched to the history of business object to analyze, the ordering rule of business object, base can be set according to analysis result
It can be that business object sets corresponding parameters sortnig in the ordering rule, alternatively, operational indicator parameter can also be set, pass through
Operational indicator parameter can determine parameters sortnig, for example, clicking rate and/or business object that can based on business object enable
The operational indicators parameters such as the information of rate and/or the corresponding resource of business object (the dispensing total amount of such as business object) pass through pre-
Fixed algorithmic rule is calculated, to determine parameters sortnig.Wherein, above-mentioned algorithmic rule can be specifically Weight algorithm, i.e., logical
It crosses as the corresponding weight of operational indicator parameter setting that the information that puts in order of the business object is calculated.The side of weight is set
Formula can be rule of thumb manually set or set by the analysis of the historical data to business object.
For example, operational indicator parameter may include A and B, wherein, the weight of A could be provided as 0.8, B weight could be provided as 0.2 or
The weight of person, A and B can be arranged to 0.5 etc..It is getting after the multiple business objects to sort, it can be from each business
Corresponding parameters sortnig is obtained in object.
In step S120, according to the corresponding parameters sortnig of each business object in multiple business objects, multiple business are determined
The information that puts in order of object.
Wherein, the information that puts in order can be for characterizing business object based on order obtained from certain queueing discipline
Information, such as arrangement sequence number (such as 1,2,3) or temporal information (such as 13:32:38 etc.).
In force, sequence from large to small can be carried out to the value of obtained each parameters sortnig, it can be by its ranking results
The information that puts in order as the business object.For example, the parameters sortnig of business object X is 0.5, the sequence of business object Y is joined
For number for 0.8, the parameters sortnig of business object Z is 0.35, then to the value of parameters sortnig from suitable greatly to the business object after small sequence
Sequence is：Business object Y, business object X, business object Z.
In step S130, the information that puts in order of multiple business objects is sent to main broadcaster end.
Wherein, main broadcaster end can be the application program or terminal device for carrying out video playing, such as mobile phone, tablet
Computer or PC etc..
In force, when server can get multiple business objects in step s 110, multiple business objects are sent out
It gives main broadcaster end or after the information that puts in order of multiple business objects is sent to main broadcaster end, is then forwarded to main broadcaster
End, can also be and send jointly to main broadcaster end with the information that puts in order of multiple business objects, the embodiment of the present invention does not do this
It limits.It, can be by the information that puts in order of each business object after main broadcaster end obtains the information that puts in order of multiple business objects
As sort by of the business object in multiple business objects, multiple business objects are ranked up according to this, are sorted
Multiple business objects afterwards.Multiple business objects can be arranged on to the selection button of business object according to its information that puts in order
In corresponding marquee.When needing to video spectators or bean vermicelli displaying business object, an industry can be chosen from marquee
Business object, the business object of selection can be presented in currently playing video by main broadcaster end.For example, using business object as two dimension
Exemplified by advertisement special efficacy, after user chooses the business object, which can be arranged in video image by main broadcaster end
Corresponding position, such as the background area of the head zone of personage (such as main broadcaster) and/or video image in video image.
Wherein, the quantity of marquee may be set according to actual conditions, such as 5 or 10 etc., the embodiment of the present invention pair
This is not limited.In practical applications, business object how is placed into marquee can be presented below there are many realization method
A kind of optional mode can include herein below：Main broadcaster end can record main broadcaster and enable business object in each marquee
Number can will enable the most marquee of number as the position where the business object to make number one in multiple business objects
It puts, it is then possible to which will enable number is only smaller than the most marquee of above-mentioned number as coming second in multiple business objects
Business object where position, and so on, position of multiple business objects in marquee can be obtained.
For example, as shown in Fig. 2, if main broadcaster end is provided with 5 marquees, moreover, enabling the most marquee of number and being
3rd marquee enables number and is only smaller than the most marquee of above-mentioned number as the 1st marquee, with this, according to enabling number
It is descending, marquee put in order for：3rd marquee-the of marquee-the 2 of marquee-the 1,5 marquees-
4th marquee, multiple business objects after sequence are A-B-C-D-E, then business object A can be placed on to the 3rd selection
Frame, business object B are placed on the 1st marquee, and business object C is placed on the 2nd marquee, and business object D is placed on the 5th
Marquee, business object E are placed on the 4th marquee.
The processing method of business object provided in an embodiment of the present invention is sent out by main broadcaster end in video display process is carried out
The business object sent obtains request, obtains multiple business objects to be sorted, and according to the row of multiple business objects to be sorted
Order parameter determines the information that puts in order of multiple business objects, so as to which the information that puts in order of multiple business objects be sent to
Main broadcaster end thus it is possible, on the one hand, being ranked up by the business object to acquisition using its parameters sortnig, obtains multiple business pair
The information that puts in order of elephant is sent to main broadcaster end, so that business object can be launched when main broadcaster end is asked so that
The dispensing of business object is more flexible, moreover, compared with traditional video ads mode, business object provided in an embodiment of the present invention
Processing method, without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or master
Broadcast the system resource at end；On the other hand, multiple business objects after sequence are typically the more interested business object of user, after
Continue when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to subtract
Few wasting of resources.
Embodiment two
Fig. 3 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two, and the embodiment can
It is considered as another concrete implementation scheme of Fig. 1.By taking net cast as an example, to the processing method of the business object of embodiment two into
Row is described in detail.The processing method of the business object of the present embodiment can realize by background server, can also be by arbitrarily having
The appropriate equipment of data sampling and processing and transfer function is realized.
It with reference to Fig. 3, is handled for the sequence of one business object of above-described embodiment, can trigger condition be set for it, when full
During the foot trigger condition, server can perform the sequence processing of business object, and following steps S310 provides a kind of feasible touch
Originating party formula can specifically include herein below：
In step S310, receive the business object that main broadcaster end is sent in video display process is carried out and obtain request.
Wherein, video can be the live video being broadcast live or the video for having recorded completion, can also be just
In video of recording etc..
In force, the selection button of business object can be provided in the main broadcaster end of main broadcaster, main broadcaster is carrying out video
During live streaming, business object can be shown to spectators or bean vermicelli, such as word or video ads or include advertising message
Two-dimentional paster special efficacy etc..When main broadcaster needs to show certain business object to spectators or bean vermicelli, above-mentioned business object can be clicked on
Selection button, at this point, the main broadcaster end of main broadcaster can send business pair to server (can launch for business object server)
It is asked as obtaining.
In step S320, obtained and asked according to above-mentioned business object, obtain multiple business objects to be put.
In force, server receive the business object obtain request after, can from its storage business object in
Machine chooses multiple business objects, alternatively, choosing multiple business from the business object of storage according to preset selection rule
Object, can be using multiple business objects of selection as multiple business objects to be put.
In addition, the video played can also be the video for having recorded completion, and for such situation, during broadcasting,
When needing to show business object to the user for watching the video, the corresponding industry set can be clicked on by video playing platform
The selection button of business object, at this point, the main broadcaster end can send business object to server obtains request, server receive this
After business object obtains request, multiple business objects can be chosen as multiple industry to be put from the business object of its storage
Business object.
In addition, in the case of the video of broadcasting is the video just in recording process, during recording, work as needs
When showing business object to the user for watching the video, the selection that producer can click on the business object set in main broadcaster end is pressed
Key, at this point, the main broadcaster end can send business object to server obtains request, server receives business object acquisition please
After asking, multiple business objects can be chosen as multiple business objects to be put from the business object of its storage.
It should be noted that the trigger condition of the sequence processing of business object can be not limited to a kind of side of above-mentioned offer
Formula, for example, some or multiple main broadcasters can be directed to, can also periodically be sent to the business pair of sequence including a variety of
As etc..
In step S330, according to the predetermined impression information of multiple business objects to be put and business object enabler (i.e.
Main broadcaster) stereotactic conditions information, multiple business objects to be sorted are chosen from multiple business objects to be put.
Wherein, predetermined impression information can be that preset certain business object that is used to indicate of business object supplier is launched
The information of condition, the age of gender, main broadcaster such as main broadcaster and the gender of main spectators or bean vermicelli, age, the city at place, institute
Operating system, network access used for using etc., age therein can be divided into multiple age ranges according to actual needs,
Such as 0-12,13-20,21-35,35-50, more than 50 and unlimited, the city at place can be a line city, tier 2 cities, three
Line city, four or five lines and other or unlimited etc., used operating system can be iOS, Android or unlimited etc., online used
Mode can be WiFi, mobile phone flow or unlimited etc..
The stereotactic conditions information of main broadcaster can be with the relevant information of main broadcaster, the self attributes of the pet name, main broadcaster such as main broadcaster,
The main spectators of the main broadcaster or the attribute of bean vermicelli and the gender of main spectators or bean vermicelli, age, the city, used at place
Operating system, network access used etc..The self attributes of main broadcaster therein refer to the information of main broadcaster and corresponding classification, for
Classification therein can establish classification chart by way of mark according to actual needs；The gender of main spectators or bean vermicelli is made
Operating system, network access used can be set by way of statistics, for example, by taking gender as an example, if the main broadcaster
Spectators or bean vermicelli in more than 70% spectators or bean vermicelli gender for male, then the gender of main spectators or bean vermicelli can be labeled as
Male, correspondingly, operating system and network access used can also be marked by this way used in main spectators or bean vermicelli
Note is set.
In force, business object supplier in order to enable its launch business object (such as advertisement) specific aim more
By force, can be that each business object sets corresponding predetermined impression information before dispensing, in this way, that is stored in server waits to throw
Each business object in the multiple business objects put is corresponding with predetermined impression information.As main broadcaster by main broadcaster end to service
During device (can be that business object launches server) acquisition request business object, server can be according to letters such as the pet names of the main broadcaster
Breath obtains the stereotactic conditions information of the main broadcaster from the stereotactic conditions information of pre-stored each main broadcaster, and the main broadcaster is determined
Comparison matching is carried out to the predetermined impression information of conditional information and multiple business objects to be put, from multiple business to be put
The business object that both selections match in object is as multiple business objects to be sorted.
The influence that the factors such as volume residual and remaining release time in view of business object launch business object, can be with
It is chosen in multiple business objects to be put and the row for the treatment of is chosen by above-mentioned factor during multiple business objects to be sorted
The business object of sequence, it is specifically, above-mentioned to be chosen from multiple business objects to be put at multiple business objects to be sorted
Reason, specifically may comprise steps of one and step 2：
Step 1 chooses multiple candidate Traffic objects from multiple business objects to be put.
The specific processing that may refer to above-mentioned steps S320, i.e., as main broadcaster by main broadcaster end to server acquisition request business
During object, server can by the predetermined impression information of the stereotactic conditions information of the main broadcaster and multiple business objects to be put into
Row comparison matching, the business object that both selections match from multiple business objects to be put is as candidate Traffic object.
Step 2 according to the resource information of each candidate Traffic object and release time information, deletes multiple candidate Traffics
The candidate Traffic object of default resource information and/or release time information is unsatisfactory in object, obtains multiple business to be sorted
Object.
Wherein, resource information can include account balance, the time of the corresponding business object supplier of candidate Traffic object
Select at least one of the popularization plan aggregate limit of business object and the popularization plan Day Sum Limited of the candidate Traffic object etc. information.
Release time information can include launching the date and launch at least one of period etc. information.Default resource information and/or throwing
Putting temporal information can be set according to actual conditions, and the embodiment of the present invention is not construed as limiting this.
In force, the resource information of each candidate Traffic object can be obtained, and itself and default resource information are carried out
Compare, the candidate Traffic object for being unsatisfactory for default resource information is deleted, it is then possible to obtain the throwing of remaining candidate Traffic object
Temporal information is put, and by it compared with default release time information, candidate's industry of default release time information will be unsatisfactory for
Business object is deleted, and final remaining candidate Traffic object is multiple business objects to be sorted.
It should be noted that the specific processing of above-mentioned steps two is first to carry out the comparison of resource information, then thrown again
The comparison of temporal information is put, in practical applications, above-mentioned two comparison process can also first carry out release time information
Compare, then carry out the comparison of resource information again or the two is carried out at the same time, the embodiment of the present invention is not construed as limiting this.
In addition, when the available resource information (such as available budget) of certain business object is less than predetermined threshold value, it should limit
The business object is sent to current more popular main broadcaster, in order to avoid cause the wasting of resources.Wherein, to each business object, can use
Resource information can take triple { popularization plan odd-numbered day limit residue amount, the account balance-business by taking available budget as an example
The object same day spend, popularization plan residue amount } in minimum value.
Corresponding screening rule can be as shown in table 1 below.
Table 1
| The numerical value A of available budget | The spectators of main broadcaster or bean vermicelli number F |
| A<=N1 (such as N1=5000 members) | Such as F=10000 people |
| N2<=A<N1 (such as N2=3000 members) | Such as 2000<F<10000 |
| A<N2 | Such as F<2000 |
Based on the screening rule of above-mentioned table 1, for example, when the numerical value of the available budget of certain business object is 3800 yuan, then
What the business object can be launched is spectators or bean vermicelli number in 2000 people to the main broadcaster between 10000 people.In this way, according to above-mentioned sieve
Choosing rule, may further determine that the corresponding multiple business objects to be sorted of the main broadcaster.
It can also be presented below a kind of optional including a variety of for the processing mode of step S110 in above-described embodiment one
Processing mode specifically may comprise steps of S340~step S360.
In step S340, the corresponding at least one operational indicator ginseng of each business object in multiple business objects is obtained
Number.
It should be noted that for different types of business object (such as advertisement), operational indicator parameter can be different, are
Better illustrate the concrete processing procedure of the embodiment of the present invention, the operational indicator parameter in the embodiment of the present invention can include industry
The clicking rate for enabling rate and/or business object of business object.Wherein, the rate that enables of business object can be business object by main broadcaster
Selection, and show the number of spectators or bean vermicelli and the business object be sent to main broadcaster total degree ratio, such as 80%.Industry
The clicking rate of business object can be that the number that business object is clicked on by spectators or bean vermicelli should to spectators or bean vermicelli displaying with main broadcaster
The ratio of the total degree of business object, such as 50%.
It in embodiments of the present invention, can be according to actual demand by the clicking rate for enabling rate and business object of business object
Multiple portions are divided into, as the rate that enables of business object can be including enabling rate for a long time and enabling rate, the point of business object in short term
The rate of hitting can include long-term clicking rate and short-term clicking rate.Wherein, rate is enabled for a long time and enables rate for first time period, when first
Between section for business object dispensing initial time to the period between the specified end time, the specified end time therein can be with
It is set according to actual conditions, such as before current time or 5 days etc..The short-term rate that enables is business object in first time period
At least one second time period enable rate.Long-term clicking rate is clicking rate of the business object in first time period.In short term
Clicking rate is clicking rate of the business object in second time period.
For the ease of calculating the algorithm for the clicking rate for enabling rate and business object that can set business object respectively.That is industry
Business object enable rate can by enable for a long time rate and its corresponding first predefined weight and it is short-term enable rate and and its
Corresponding second predefined weight determines, e.g., U=UL* Wl+Us*Ws, wherein, U enables rate, U for business objectLTo enable for a long time
Rate, Us enable rate to be short-term, and Ws is the second predefined weight for enabling rate in short term, and W1 is the first predefined weight for enabling rate for a long time.
The clicking rate of business object can by long-term clicking rate and its corresponding 3rd predefined weight and short-term clicking rate and with
Its corresponding 4th predefined weight determines.Such as, C=CL* W2+Cd*Wd, wherein, C be business object clicking rate, CLFor long-term point
Rate is hit, Cd is short-term clicking rate, and Wd is the 4th predefined weight of short-term clicking rate, and W2 is the 3rd predetermined power of long-term clicking rate
Weight.
It should be noted that above-mentioned first predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight
Specific value can rule of thumb either historical data be counted to obtain or can also be manually set, it is specific as enabled for a long time
First predefined weight of rate can be 0.3, and the second predefined weight for enabling rate in short term can be 0.7 etc., the embodiment of the present invention pair
First predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight and the first predefined weight, second are in advance
The specific value for determining weight, the 3rd predefined weight and the 4th predefined weight does not limit.
It, can be respectively to two in order to which the clicking rate for enabling rate and business object for ensureing business object is in same magnitude
Person is normalized, and corresponding processing is referring to following step S350.
In step S350, the corresponding each operational indicator parameter of each business object in multiple business objects is returned respectively
One change is handled, and obtains each normalization operational indicator parameter.
In force, based on above-mentioned related content, operational indicator parameter can enable rate and/or industry including business object
The clicking rate of business object, the normalization mode for enabling rate U to business object can be：Multiple business objects to be sorted open
It is respectively { U1, U2, U3, U4 ... Un } with rate, can therefrom chooses maximum (for description is subsequently facilitated subsequently to be represented with Umax),
Then, each business object enables rate divided by Umax to be normalized, and obtained numerical value is after normalizing
Rate (normalizing operational indicator parameter) is enabled, i.e., { U1/Umax, U2/Umax, U3/Umax ... Un/Umax }.Correspondingly, to industry
The normalized of the clicking rate of business object can also carry out through the above way, and details are not described herein.
In step S360, above-mentioned each normalization operational indicator parameter is weighted, by the weighting meter of business object
Calculation value is as the corresponding parameters sortnig of business object.
It in force, can be according to above-mentioned formula U=UL* Wl+Us*Ws and formula C=CL* W2+Cd*Wd is calculated respectively
To the clicking rate for enabling rate and business object of business object, after being normalized, after being normalized enable rate and/
Or clicking rate (normalizing operational indicator parameter).It is then possible to it opens each business object is corresponding in multiple business objects
Be weighted with rate and clicking rate, wherein, business object enable rate and the weight of clicking rate can be according to actual conditions
It is set, the weight for enabling rate of specific such as business object is 0.2 and the weight 0.8 of clicking rate.If for example, business object
Enable rate and the weight of clicking rate be all 0.5, then respectively normalization operational indicator parameter be weighted as 0.5U+
0.5C after weighted calculation, can obtain weighted calculation value V, the i.e. V=0.5U+0.5C of the business object, can be by business
The weighted calculation value V of object is as the corresponding parameters sortnig of business object.
In practical applications, it is contemplated that business object can include polytype, different types of business object, weighting
The calculation of calculated value can be different, and a kind of optional processing mode presented below can specifically include：According to multiple business
Type belonging to object is weighted the corresponding operational indicator parameter of each business object in multiple business objects, obtains
To the weighted calculation value of each business object.
The dispensing mode of business object can be showed spectators or bean vermicelli by main broadcaster, and spectators or bean vermicelli only pass through as clicked on
When operations trigger the business object, which is marked as launching successfully, alternatively, business object is showed sight by main broadcaster
Many or bean vermicelli can be labeled as launching successfully, and based on the related content of above-mentioned dispensing mode, the type of business object can include
CPC (Cost Per Click, the expense clicked on every time) types and CPM (Cost Per Mille, cost per thousand) type.It is based on
The above is understood, if business object is CPC type service objects, operational indicator parameter enables rate including business object
With the clicking rate of business object；If business object is CPM type service objects, operational indicator parameter includes business object
Enable rate.
Based on the type of above-mentioned business object, the foregoing type according to belonging to multiple business objects, to multiple business objects
In each corresponding operational indicator parameter of business object be weighted, obtain the place of the weighted calculation value of each business object
Reason, can specifically include following processing mode：
If business object is CPC type service objects, rate is enabled to each business object in multiple business objects
Be normalized respectively with clicking rate, obtain it is normalized enable rate and clicking rate, enable rate and click to normalized
Rate is weighted, and obtains the weighted calculation value of each business object.
Above-mentioned concrete processing procedure may refer to the processing procedure of above-mentioned steps S360, and details are not described herein.
In addition, if business object is CPM type service objects, then obtains multiple business objects to be sorted and correspond to respectively
The processing of parameters sortnig can include herein below：Normalizing is carried out to the rate that enables of each business object in multiple business objects
Change handle, obtain it is normalized enable rate, using the normalized rate that enables as the corresponding parameters sortnig of each business object.
In force, since CPM type services object only needs main broadcaster to present it to spectators or bean vermicelli,
The clicking rate of the business object in aforesaid way one is not required, in this way, being CPM type service objects for business object, then only
It needs that the rate that enables of each business object in multiple business objects is normalized.
It should be noted that since CPM type services objects only enables rate this operational indicator parameter with business object
It is related, therefore, the process of above-mentioned normalized can not also be carried out for CPM type services object, and directly using each
Business object enables rate as the corresponding parameters sortnig of business object, so as to mitigate the data processing pressure of server.
Certainly, the uniformity for server process data, uniformity can also be carried out in the rate that enables to CPM type service objects
After normalized, then the normalized rate that enables is weighted, weighted calculation value, i.e. 0.5U is obtained, so as to obtain industry
The parameters sortnig V=0.5U of business object.
In step S370, the information that puts in order of multiple business objects is determined according to weighted calculation value.
In force, obtain after the weighted calculation value of each business object in the multiple business objects to sort, Ke Yigen
Corresponding business object is ranked up according to the size of weighted calculation value, the business object of weighted calculation value maximum can be come to
One, business object of the weighted calculation value only less than above-mentioned maximum is come into second, and so on, obtain multiple business pair
The information that puts in order of elephant.
In step S380, the business for the predetermined number being arranged in front is chosen from the information that puts in order of multiple business objects
The information that puts in order of object.
Wherein, predetermined number can be set according to actual conditions, and specific such as 10 or 5, the embodiment of the present invention is to this
It does not limit.
In force, it is contemplated that the quantity of multiple business objects after sequence may be still larger, can therefrom choose one
Fixed number purpose business object is launched, in this way, need to only can be ranked up to the business object of the certain amount of selection, i.e., only
The information that puts in order of the business object for the certain amount that need to be chosen specifically, passes through the place of above-mentioned steps S280
After reason obtains the information that puts in order of multiple business objects, the information that can put in order according to this is therefrom chosen such as first 10 or 5
The information that puts in order of a business object.
In step S390, the information that puts in order of the business object of predetermined number is sent to main broadcaster end.
Wherein, the step content of above-mentioned steps S390 may refer to the related content of step S130 in above-described embodiment one,
Details are not described herein.
It should be noted that for some newly added business objects, enable rate and/or clicking rate may be very low, because
This, can also only to restocking duration be more than scheduled duration threshold value (such as 48 it is small when or 72 it is small when) business object perform it is foregoing such as
The sequence processing of step S340~step S390, and can conduct not less than the business object of scheduled duration threshold value for restocking duration
Newly added business object can use the dispensing mode specified launch, and such as be made a reservation for by being manually added to after above-mentioned sequence
Mode in the business object of number is launched.
The processing method of business object provided in an embodiment of the present invention is sent out by main broadcaster end in video display process is carried out
The business object sent obtains request, obtains multiple business objects to be sorted, and according to the row of multiple business objects to be sorted
Order parameter determines the information that puts in order of multiple business objects, so as to which the information that puts in order of multiple business objects be sent to
Main broadcaster end thus it is possible, on the one hand, being ranked up by the business object to acquisition using its parameters sortnig, obtains multiple business pair
The information that puts in order of elephant is sent to main broadcaster end, so that business object can be launched when main broadcaster end is asked so that
The dispensing of business object is more flexible, moreover, compared with traditional video ads mode, business object provided in an embodiment of the present invention
Processing method, without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or master
Broadcast the system resource at end；On the other hand, multiple business objects after sequence are typically the more interested business object of user, after
Continue when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to subtract
Few wasting of resources.
Embodiment three
Based on identical technical concept, Fig. 4 is the processing unit for the business object for showing according to embodiments of the present invention three
Logic diagram.With reference to Fig. 4, described device includes parameters sortnig acquisition module 410, the determining module that puts in order 420 and information hair
Send module 430.
Parameters sortnig acquisition module 410, for obtaining the corresponding parameters sortnig of multiple business objects to be sorted,
In, the parameters sortnig is used to be ranked up the multiple business object；
The determining module that puts in order 420, for according to the corresponding sequence of each business object in the multiple business object
Parameter determines the information that puts in order of the multiple business object；
Information sending module 430, for the information that puts in order of the multiple business object to be sent to main broadcaster end.
The processing unit of business object provided in an embodiment of the present invention is sent out by main broadcaster end in video display process is carried out
The business object sent obtains request, obtains multiple business objects to be sorted, and according to the row of multiple business objects to be sorted
Order parameter determines the information that puts in order of multiple business objects, so as to which the information that puts in order of multiple business objects be sent to
Main broadcaster end thus it is possible, on the one hand, being ranked up by the business object to acquisition using its parameters sortnig, obtains multiple business pair
The information that puts in order of elephant is sent to main broadcaster end, so that business object can be launched when main broadcaster end is asked so that
The dispensing of business object is more flexible, moreover, compared with traditional video ads mode, business object provided in an embodiment of the present invention
Processing method, without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or master
Broadcast the system resource at end；On the other hand, multiple business objects after sequence are typically the more interested business object of user, after
Continue when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to subtract
Few wasting of resources.
The description of related content in the present embodiment is referred to the phase of the processing method in previous embodiment to business object
Description is closed, details are not described herein for the present embodiment.
Example IV
Based on identical technical concept, Fig. 5 is the processing unit for the business object for showing according to embodiments of the present invention four
Logic diagram.With reference to Fig. 5, described device except include the parameters sortnig acquisition module 410 in above-mentioned Fig. 4, put in order it is definite
Outside module 420 and information sending module 430, herein below can also be included：
Optionally, parameters sortnig acquisition module 410, including：Operational indicator acquisition submodule 411 is described more for obtaining
The corresponding at least one operational indicator parameter of each business object in a business object；Parameters sortnig acquisition submodule 412,
For the corresponding at least one operational indicator parameter of each business object to be weighted, by business object
Weighted calculation value is as the corresponding parameters sortnig of the business object.
Optionally, the operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object.
Optionally, the rate that enables of the business object includes enabling rate for a long time and enables rate in short term, the business object
Clicking rate includes long-term clicking rate and short-term clicking rate；Wherein, it is described it is long-term enable enable rate of the rate for first time period, it is described
First time period for business object dispensings initial time to the period between the specified end time, it is described to enable rate in short term and be
At least one second time period of the business object in the first time period enables rate, and the long-term clicking rate is business pair
As the clicking rate in the first time period, the short-term clicking rate is click of the business object in the second time period
Rate.
Optionally, the rate that enables of the business object makes a reservation for power by the long-term rate and its corresponding first that enables
Weight and described short-term enable rate and its corresponding second predefined weight determines；The clicking rate of the business object passes through institute
State long-term clicking rate and its corresponding 3rd predefined weight and the short-term clicking rate and its corresponding 4th predetermined power
It determines again.
Optionally, parameters sortnig acquisition submodule 412 is additionally operable to the corresponding each operational indicator of each business object
Parameter is normalized respectively, obtains each normalization operational indicator parameter；To it is described it is each normalization operational indicator parameter into
Row weighted calculation.
Optionally, if the business object is the expense CPC type service objects clicked on every time, the operational indicator
Parameter includes the clicking rate for enabling rate and business object of business object；If the business object is cost per thousand CPM types
Business object, then the operational indicator parameter include business object and enable rate.
Optionally, as shown in fig. 6, described device further includes：Receiving module 440, business object acquisition module 450.
Receiving module 440 obtains request for receiving the business object that main broadcaster end is sent in video display process is carried out；
Business object acquisition module 450 asks for being obtained according to the business object, obtains multiple business to be sorted
Object.
Optionally, business object acquisition module 450, including：First business object acquisition submodule, it is to be put for obtaining
Multiple business objects；Candidate Traffic object acquisition submodule, for according to the predetermined of multiple business objects to be put
Impression information and the stereotactic conditions information of business object enabler, multiple times are chosen from multiple business objects to be put
Select business object；Second business object acquisition submodule, during for the resource information according to each candidate Traffic object and dispensing
Between information, delete candidate's industry that default resource information and/or release time information are unsatisfactory in the multiple candidate Traffic object
Business object, obtains multiple business objects to be sorted.
Optionally, information sending module 430, including：Information chooses submodule, for from the row of the multiple business object
The information that puts in order of the business object for the predetermined number being arranged in front is chosen in row order information；Information sending submodule is used
In the information that puts in order of the business object of the predetermined number is sent to the main broadcaster end.
The processing unit of business object provided in an embodiment of the present invention is sent out by main broadcaster end in video display process is carried out
The business object sent obtains request, obtains multiple business objects to be sorted, and according to the row of multiple business objects to be sorted
Order parameter determines the information that puts in order of multiple business objects, so as to which the information that puts in order of multiple business objects be sent to
Main broadcaster end thus it is possible, on the one hand, being ranked up by the business object to acquisition using its parameters sortnig, obtains multiple business pair
The information that puts in order of elephant is sent to main broadcaster end, so that business object can be launched when main broadcaster end is asked so that
The dispensing of business object is more flexible, moreover, compared with traditional video ads mode, business object provided in an embodiment of the present invention
Processing method, without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or master
Broadcast the system resource at end；On the other hand, multiple business objects after sequence are typically the more interested business object of user, after
Continue when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to subtract
Few wasting of resources.
The description of related content in the present embodiment is referred to the phase of the processing method in previous embodiment to business object
Description is closed, details are not described herein for the present embodiment.
Embodiment five
The embodiment of the present invention additionally provides a kind of processing equipment of business object, such as can be mobile terminal, personal meter
Calculation machine, tablet computer, server etc..Below with reference to Fig. 7, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present application
Or the structure diagram of the processing equipment 700 of the business object of server：As shown in fig. 7, the processing equipment 700 of business object is wrapped
One or more processors, communication unit etc. are included, one or more of processors are for example：One or more central processing unit
(CPU) 701 and/or one or more image processor (GPU) 713 etc., processor can be according to being stored in read-only memory
(ROM) executable instruction in 702 or it is loaded into from storage part 708 executable in random access storage device (RAM) 703
It instructs and performs various appropriate actions and processing.Communication unit 712 may include but be not limited to network interface card, and the network interface card may include but not
It is limited to IB (Infiniband) network interface card.
Processor can communicate with read-only memory 702 and/or random access storage device 730 to perform executable instruction,
It is connected by bus 704 with communication unit 712 and is communicated through communication unit 712 with other target devices, is implemented so as to complete the application
The corresponding operation of any one method that example provides, for example, the corresponding parameters sortnig of multiple business objects to be sorted is obtained,
Wherein, the parameters sortnig is used to be ranked up the multiple business object；According to each industry in the multiple business object
The corresponding parameters sortnig of business object determines the information that puts in order of the multiple business object；By the multiple business object
The information that puts in order is sent to main broadcaster end.
In addition, in RAM 703, various programs and data needed for equipment operation can be also stored with.CPU701、ROM702
And RAM703 is connected with each other by bus 704.In the case where there is RAM703, ROM702 is optional module.RAM703 is stored
Executable instruction operationally writes executable instruction into ROM702, and executable instruction makes processor 701 perform above-mentioned side
The corresponding operation of method.Input/output (I/O) interface 705 is also connected to bus 704.Communication unit 712 can be integrally disposed, also may be used
To be arranged to multiple submodule (such as multiple IB network interface cards), and in bus link.
I/O interfaces 705 are connected to lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 708 including hard disk etc.；
And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because
The network of spy's net performs communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 710, as needed in order to read from it
Computer program be mounted into as needed storage part 708.
Need what is illustrated, framework as shown in Figure 7 is only a kind of optional realization method, can root during concrete practice
The component count amount and type of above-mentioned Fig. 7 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component
Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection
Into on CPU, communication unit separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiments
Each fall within protection domain disclosed by the invention.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product, it can including being tangibly embodied in computer
The computer program on medium is read, computer program was included for the program code of the method shown in execution flow chart, program generation
Code may include the corresponding instruction of corresponding execution method and step provided by the embodiments of the present application, for example, obtaining multiple industry to be sorted
The corresponding parameters sortnig of business object, wherein, the parameters sortnig is used to be ranked up the multiple business object；According to
The corresponding parameters sortnig of each business object in the multiple business object determines the letter that puts in order of the multiple business object
Breath；The information that puts in order of the multiple business object is sent to main broadcaster end.In such embodiments, the computer program
It can be downloaded and installed from network by communications portion 709 and/or be mounted from detachable media 711.In the computer
When program is performed by central processing unit (CPU) 701, the above-mentioned function of being limited in the present processes is performed.
Methods and apparatus of the present invention, equipment may be achieved in many ways.For example, software, hardware, firmware can be passed through
Or any combinations of software, hardware, firmware realize methods and apparatus of the present invention, equipment.The step of for method
Order is stated merely to illustrate, the step of method of the invention is not limited to order described in detail above, unless with other
Mode illustrates.In addition, in some embodiments, the present invention can be also embodied as recording program in the recording medium, this
A little programs include being used to implement the computer-readable instruction of the method according to the invention.Thus, the present invention also covering storage is used for
Perform the recording medium of the program of the method according to the invention.
Description of the invention provides for the sake of example and description, and is not exhaustively or by the present invention
It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.It selects and retouches
It states embodiment and is to more preferably illustrate the principle of the present invention and practical application, and those of ordinary skill in the art is enable to manage
The present invention is solved so as to design the various embodiments with various modifications suitable for special-purpose.
The processing equipment of business object provided in an embodiment of the present invention is sent out by main broadcaster end in video display process is carried out
The business object sent obtains request, obtains multiple business objects to be sorted, and according to the row of multiple business objects to be sorted
Order parameter determines the information that puts in order of multiple business objects, so as to which the information that puts in order of multiple business objects be sent to
Main broadcaster end thus it is possible, on the one hand, being ranked up by the business object to acquisition using its parameters sortnig, obtains multiple business pair
The information that puts in order of elephant is sent to main broadcaster end, so that business object can be launched when main broadcaster end is asked so that
The dispensing of business object is more flexible, moreover, compared with traditional video ads mode, business object provided in an embodiment of the present invention
Processing method, without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or master
Broadcast the system resource at end；On the other hand, multiple business objects after sequence are typically the more interested business object of user, after
Continue when above-mentioned business object is showed user by main broadcaster end, user can be higher to the clicking rate of business object, so as to subtract
Few wasting of resources.
It may be noted that according to the needs of implementation, each step/component described in this application can be split as more multistep
The part operation of two or more step/components or step/component can be also combined into new step/component by suddenly/component,
To achieve the object of the present invention.
Above-mentioned the method according to the invention can be realized or be implemented as in hardware, firmware to be storable in recording medium
Software or computer code in (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) are implemented through network download
Original storage in long-range recording medium or nonvolatile computer-readable medium and will be stored in local recording medium
Computer code, so as to method described here can be stored in using all-purpose computer, application specific processor or it is programmable or
Such software processing in the recording medium of specialized hardware (such as ASIC or FPGA).It is appreciated that computer, processor,
Microprocessor controller or programmable hardware include can storing or receive software or computer code storage assembly (for example,
RAM, ROM, flash memory etc.), when the software or computer code are by computer, processor or hardware access and when performing, realize
Processing method described here.In addition, when all-purpose computer access is used to implement the code for the processing being shown in which, code
It performs and is converted to all-purpose computer to perform the special purpose computer for the processing being shown in which.
The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in change or replacement, should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (10)
1. a kind of processing method of business object, which is characterized in that the described method includes：
The corresponding parameters sortnig of multiple business objects to be sorted is obtained, wherein, the parameters sortnig is used for described more
A business object is ranked up；
According to the corresponding parameters sortnig of each business object in the multiple business object, the row of the multiple business object is determined
Row order information；
The information that puts in order of the multiple business object is sent to main broadcaster end.
2. according to the method described in claim 1, it is characterized in that, described obtain multiple business objects to be sorted and correspond to respectively
Parameters sortnig, including：
Obtain the corresponding at least one operational indicator parameter of each business object in the multiple business object；
The corresponding at least one operational indicator parameter of each business object is weighted, by business object
Weighted calculation value is as the corresponding parameters sortnig of the business object.
3. according to the method described in claim 2, it is characterized in that, the operational indicator parameter enables rate including business object
And/or the clicking rate of business object.
4. according to the method described in claim 3, it is characterized in that, the business object enable rate include it is long-term enable rate and
Short-term to enable rate, the clicking rate of the business object includes long-term clicking rate and short-term clicking rate；
Wherein, described to enable enable rate of the rate for first time period for a long time, the first time period rises for the dispensing of business object
Begin time to the period between the specified end time, the short-term rate that enables is business object in the first time period
At least one second time period enables rate, and the long-term clicking rate is click of the business object in the first time period
Rate, the short-term clicking rate are clicking rate of the business object in the second time period.
5. according to the method described in claim 4, it is characterized in that, the rate that enables of the business object is enabled for a long time by described
Rate and its corresponding first predefined weight and described short-term enable rate and its corresponding second predefined weight determines；Institute
The clicking rate for stating business object passes through the long-term clicking rate and its corresponding 3rd predefined weight and the short-term click
Rate and its corresponding 4th predefined weight determine.
6. according to claim 2-5 any one of them methods, which is characterized in that described right respectively to each business object
At least one operational indicator parameter answered is weighted, including：
The corresponding each operational indicator parameter of each business object is normalized respectively, obtains each normalization business
Index parameter；
Each normalization operational indicator parameter is weighted.
7. according to the method any one of claim 2-6, which is characterized in that if the business object is click every time
Expense CPC type service objects, then the operational indicator parameter include the click for enabling rate and business object of business object
Rate；
If the business object is cost per thousand CPM type service objects, the operational indicator parameter includes business object
Enable rate.
8. according to the described method of any one of claim 1-7, which is characterized in that the method further includes：
It receives the business object that main broadcaster end is sent in video display process is carried out and obtains request；
It is obtained and asked according to the business object, obtain multiple business objects to be sorted.
9. a kind of processing unit of business object, which is characterized in that described device includes：
Parameters sortnig acquisition module, for obtaining the corresponding parameters sortnig of multiple business objects to be sorted, wherein, it is described
Parameters sortnig is used to be ranked up the multiple business object；
Put in order determining module, for according to the corresponding parameters sortnig of each business object in the multiple business object, really
The information that puts in order of fixed the multiple business object；
Information sending module, for the information that puts in order of the multiple business object to be sent to main broadcaster end.
10. a kind of processing equipment of business object, including：Processor, memory, communication interface and communication bus, the processing
Device, the memory and the communication interface complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will
Ask the corresponding operation of processing method of 1 to 8 any one of them business object.
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| CN201611206275.6A CN108074125A (en) | 2016-12-23 | 2016-12-23 | Processing method, device and the equipment of business object |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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