CN108076127A

CN108076127A - Processing method, device and the equipment of business object

Info

Publication number: CN108076127A
Application number: CN201611208541.9A
Authority: CN
Inventors: 彭彬绪; 张帆; 张义保; 于志兴; 陈楷佳
Original assignee: Beijing Sensetime Technology Development Co Ltd
Current assignee: Beijing Sensetime Technology Development Co Ltd
Priority date: 2016-12-23
Filing date: 2016-12-23
Publication date: 2018-05-25

Abstract

The embodiment of the present invention provides a kind of processing method of business object, device and equipment.The described method includes：At least one target service object is obtained, the target service object is the business object not shown；At least one target service object is added in initial service list object, obtains target service list object；Send the target service list object.Using the embodiment of the present invention, it can need not pass through the network transmission additional ad video data unrelated with video, so as to save the system resource of Internet resources and/or client, and, business object in target service list object is typically the more interested business object of user, subsequently when above-mentioned business object is showed user by client, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

Description

Processing method, device and the equipment of business object

Technical field

The present invention relates to a kind of information processing technology more particularly to processing method of business object, device and equipment.

Background technology

With the development of Internet technology, people use internet viewing video more and more, as a result, internet video Business opportunity is provided for many new business.Because internet video can become important service traffics entrance, thus be considered It is the high-quality resource of business object (such as advertisement) implantation.

By way of implantation, the wide of duration mainly is fixed in some time insertion of video playing for existing video ads It accuses or places advertisement in the region of video playing and its neighboring area fixed position.

The content of the invention

It is an object of the present invention to provide a kind of processing schemes of business object.

According to the first aspect of the invention, a kind of processing method of business object is provided.The described method includes obtain at least One target service object, the target service object are the business object not shown；By at least one target service pair As being added in initial service list object, target service list object is obtained；Send the target service list object.

Optionally, the method further includes：Show each business object included in the target service list object.

Optionally, the display area number of business object is N, and business object number is in the initial service list object M, the target service object number are S, wherein, 0<S≤N-M.

Optionally, it is described to fill at least one target service object into initial service list object, obtain mesh Business object list is marked, including：At least one target service object is added in the initial service list object Predeterminated position obtains the target service list object.

Optionally, the predeterminated position in the initial service list object corresponds to default display area；Wherein, it is described default The area of display area is more than other display areas；Or, the default display area includes high frequency and clicks on area.

Optionally, before at least one target service object is obtained, the method further includes：It is being carried out according to main broadcaster end The business object sent in video display process obtains request, obtains the corresponding sequence ginseng of multiple business objects to be sorted Number, wherein, the parameters sortnig is used to be ranked up multiple business objects to be sorted；According to described to be sorted more The corresponding parameters sortnig of each business object in a business object determines putting in order for multiple business objects to be sorted Information；Initial service list object is obtained according to the information that puts in order of multiple business objects to be sorted to be sorted.

Optionally, it is described to obtain the corresponding parameters sortnig of multiple business objects to be sorted, including：It is treated described in acquisition The corresponding at least one operational indicator parameter of each business object in multiple business objects of sequence, wherein, the business Index parameter includes the clicking rate for enabling rate and/or business object of business object；Each business object is corresponded to respectively At least one operational indicator parameter be weighted, using the weighted calculation value of business object as business object to be sorted Corresponding parameters sortnig.

Optionally, after the transmission target service list object, the described method includes：When the predetermined sequencing of arrival During the cycle, the corresponding sequencing parameter of business object in the target service list object is obtained, wherein, the sequencing ginseng Number is adjusted for the order to business object；Business object in the target service list object is corresponding Sequencing parameter determines the sequencing result of the business object in the target service list object；By the target service object column The sequencing result of business object in table is sent to main broadcaster end.

Optionally, the corresponding sequencing parameter of business object obtained in the target service list object, bag It includes：The corresponding at least one dispensing index parameter of each business object in the target service list object is obtained, wherein, it is described When launching index parameter includes the remaining dispensing of budget resources information and/or business object of the business object in set period of time Between information；At least one dispensing index parameter corresponding to each business object is weighted, by target service pair The weighted calculation value of elephant is as the corresponding sequencing parameter of business object in the target service list object.

Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster Special efficacy, three-dimensional special efficacy, particle effect；The target service object includes the spy of following at least one form comprising advertising message Effect：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.

According to the second aspect of the invention, a kind of processing unit of business object is provided.Described device includes：Target object Acquisition module, for obtaining at least one target service object, the target service object is the business object not shown；List Acquisition module at least one target service object to be added in initial service list object, obtains target service List object；Sending module, for sending the target service list object.

Optionally, described device further includes：Display module, for show included in the target service list object it is each Business object.

Optionally, the list acquisition module, it is described initial at least one target service object to be added to Predeterminated position in business object list obtains the target service list object.

Optionally, described device further includes：Parameters sortnig acquisition module, for carrying out video playing mistake according to main broadcaster end The business object sent in journey obtains request, obtains the corresponding parameters sortnig of multiple business objects to be sorted, wherein, institute Parameters sortnig is stated for being ranked up to multiple business objects to be sorted；Put in order determining module, for according to institute Each corresponding parameters sortnig of business object in multiple business objects to be sorted is stated, determines multiple business pair to be sorted The information that puts in order of elephant；Initial list determining module, for multiple business objects to be sorted to be sorted according to The information that puts in order obtains initial service list object.

Optionally, the parameters sortnig acquisition module, including：Operational indicator acquisition submodule, for obtaining the row for the treatment of The corresponding at least one operational indicator parameter of each business object in multiple business objects of sequence, wherein, the business refers to Mark parameter includes the clicking rate for enabling rate and/or business object of business object；Parameters sortnig acquisition submodule, for described Each corresponding at least one operational indicator parameter of business object is weighted, by the weighted calculation value of business object As the corresponding parameters sortnig of business object to be sorted.

Optionally, described device further includes：Sequencing parameter acquisition module, for when reaching the predetermined sequencing cycle, obtaining Take the corresponding sequencing parameter of business object in the target service list object, wherein, the sequencing parameter for pair The order of business object is adjusted；Sequencing result determining module, for the business in the target service list object The corresponding sequencing parameter of object determines the sequencing result of the business object in the target service list object；Sequencing knot Fruit sending module, for the sequencing result of the business object in the target service list object to be sent to main broadcaster end.

Optionally, the sequencing parameter acquisition module, including：Index selection submodule is launched, for obtaining the target The corresponding at least one dispensing index parameter of each business object in business object list, wherein, the dispensing index parameter bag Include the remaining release time information of budget resources information and/or business object of the business object in set period of time；Weighting meter Operator module, for the corresponding at least one dispensing index parameter of each business object to be weighted, by target The weighted calculation value of business object is as the corresponding sequencing parameter of business object in the target service list object.

According to the third aspect of the invention we, a kind of processing equipment of business object is provided.The equipment includes：Processor, Memory, communication interface and communication bus, the processor, the memory and the communication interface pass through the communication bus Complete mutual communication；For the memory for storing an at least executable instruction, the executable instruction makes the processing Device performs the corresponding operation of processing method of the business object provided such as first aspect.

Processing method, device and the equipment of the business object provided according to embodiments of the present invention, by that will obtain at least One target service object (business object not shown) is added in initial service list object, obtains target service object Then list, sends the target service list object, thus it is possible, on the one hand, passing through at least one target service object that will be obtained It is filled into initial service list object, can characterize business object so as to will such as enable rate and/or clicking rate and launch Important indicator data may be very low some business objects specified launch as early as possible, improve the throw ratio of business object, moreover, The dispensing mode of the business object is more flexible, in addition, compared with traditional video ads mode, industry provided in an embodiment of the present invention The processing method of business object, without by the network transmission additional ad video data unrelated with video, has saved Internet resources And/or the system resource of client；On the other hand, the business object in target service list object be typically user compare sense it is emerging The business object of interest, subsequently when above-mentioned business object is showed user by client, clicking rate meeting of the user to business object It is higher, so as to reduce the wasting of resources.

Description of the drawings

Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one；

Fig. 2 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two；

Fig. 3 is to show a kind of interface schematic diagram in the live streaming room with business object list；

Fig. 4 is the logic diagram of the processing unit for the business object for showing according to embodiments of the present invention three；

Fig. 5 is a kind of logic diagram of the processing unit for the business object for showing according to embodiments of the present invention four；

Fig. 6 is the logic diagram of the processing unit for another business object for showing according to embodiments of the present invention four；

Fig. 7 is the logic diagram of the processing equipment for the business object for showing according to embodiments of the present invention five.

Specific embodiment

Detailed description of the present invention exemplary embodiment below in conjunction with the accompanying drawings.

Embodiment one

Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one.Pass through business object The computer system of processing unit perform the method, the processing unit of business object can be server or client etc., The embodiment of the present invention is illustrated by taking server as an example.

With reference to Fig. 1, in step S110, at least one target service object is obtained, target service object is the industry not shown Business object.

Wherein, business object is to include the special efficacy of semantic information.Specifically as business object can include believing comprising advertisement The special efficacy of following at least one form of breath：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.

In force, the present embodiment can be applied in the scene of video playing, such as net cast, broadcasting have been recorded Into video or play video for recording etc..By taking net cast as an example, at present, there are many net cast platforms, such as Chinese prickly ash Platform, YY live streaming platforms etc. is broadcast live.Usual net cast platform is all correspondingly arranged on main broadcaster end, can be watched directly by main broadcaster end It broadcasts video or carries out net cast.Each net cast platform includes multiple live streaming rooms, and meeting in room is each broadcast live Including at least one main broadcaster, main broadcaster can pass through the spectators in live streaming room of the camera of terminal device where it or bean vermicelli Live video.

Main broadcaster can show business object during net cast is carried out to spectators or bean vermicelli, such as word or regard Frequency advertisement or two-dimentional paster special efficacy comprising advertising message etc..When main broadcaster needs to show certain business object to spectators or bean vermicelli When, main broadcaster can be by its main broadcaster end to server (can launch for business object server) requested service object.Server The some important indicators (be such as clicked rate, be activated rate) that can be launched according to business object send corresponding business object Give main broadcaster end.Before business object is sent to main broadcaster end, for some newly added business objects, be activated rate and/ Or be clicked rate etc. can characterize the significant data of business object dispensing may be very low, therefore, restocking duration and pre- can be directed to Periodically long threshold value (such as 24 it is small when or 48 it is small when) magnitude relationship, business object is divided into two groups, i.e. restocking duration is more than The business object of scheduled duration threshold value and restocking duration are not less than the business object of scheduled duration threshold value.When wherein, for restocking The long business object not less than scheduled duration threshold value can be used as newly added business object, can be from newly added business object One or more business objects are randomly selected as at least one target service object.

In step S120, at least one target service object is added in initial service list object, obtains target industry Business list object.

In force, server can launch data etc. to the history of business object in advance and analyze, and be tied according to analysis Fruit can set the ordering rule of business object, such as according to the sequence of the creation time of business object and/or the click of business object Rate sequence etc..It can be according to pre-set ordering rule to previously selected multiple industry when server receives above-mentioned request Business object is ranked up, and is obtained the business object after multiple sequences, and can be determined as initial service list object.

Can at least one target service object be filled by preset rule by the business pair after multiple sequences As in (i.e. in initial service list object), at least one target service object is such as filled into the business after multiple sequences at random Object is medium, so as to the business object sequence after being filled, i.e. target service list object.

In step S130, target service list object is sent.

In force, the information such as the title of each business object and/or title in target service list object can be sent out Give main broadcaster end.It, can be according to target service list object, by target service after main broadcaster's termination receives target service list object The corresponding multiple business objects of list object are arranged in the marquee of business object.When main broadcaster is needed to video spectators or bean vermicelli When showing business object, a business object can be chosen from marquee, main broadcaster end can show the business object of selection In currently playing video.For example, by taking business object is two-dimentional advertisement special efficacy as an example, it is main after main broadcaster chooses the business object The corresponding position that the two dimension advertisement special efficacy can be arranged in video image by end is broadcast, such as personage in video image (such as main broadcaster) Background area of head zone and/or video image etc., spectators or bean vermicelli can click on two-dimentional advertisement special efficacy, at this point, spectators or The client of bean vermicelli can play the page for the content that the page is jumped in two-dimentional advertisement special efficacy corresponding to advertisement from current video.

The processing method of business object provided in an embodiment of the present invention passes through at least one target service object that will be obtained (business object not shown) is added in initial service list object, obtains target service list object, and then, sending should Target service list object, thus it is possible, on the one hand, by the way that at least one target service object obtained is filled into initial service pair As in list, the important indicator data so as to will such as enable rate and/or clicking rate etc. and can characterize business object dispensing can Some business objects specified that can be very low are launched as early as possible, improve the throw ratio of business object, moreover, the dispensing of the business object Mode is more flexible, in addition, compared with traditional video ads mode, the processing side of business object provided in an embodiment of the present invention Method is without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or client System resource；On the other hand, the business object in target service list object is typically the more interested business object of user, after Continue when above-mentioned business object is showed user by client, user can be higher to the clicking rate of business object, so as to subtract Few wasting of resources.

Embodiment two

Fig. 2 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two, and the embodiment can It is considered as another concrete implementation scheme of Fig. 1.The processing method of the business object of the present embodiment can be real by background server It is existing, it can also be by arbitrarily having the appropriate equipment of data sampling and processing and transfer function to realize.It can carry out net cast The processing method of the business object is performed in the process.

With reference to Fig. 2, for determining the processing of initial service list object in the step S120 of above-described embodiment one, carry below For a kind of optional processing mode, S201~step S203 specifically may comprise steps of.

In step S201, the business object sent according to main broadcaster end in video display process is carried out obtains request, obtains The corresponding parameters sortnig of multiple business objects to be sorted.

Wherein, business object can be shown according to certain business demand to user and complete execution business pair by user The object created as the desired operation of supplier, such as advertisement etc..Business object can include but is not limited to comprising advertisement The special efficacy of following at least one form of information：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect etc..Parameters sortnig for pair Multiple business objects are ranked up, and parameters sortnig can specifically be set according to actual conditions.Video can be broadcast live Live video or recorded the video of completion, can also be video recorded etc..In order to what is understood in more detail Illustrate the processing procedure of the embodiment of the present invention, the present invention is described in detail by taking net cast as an example below, is regarded for other Frequency broadcast mode, the mode that can refer to net cast are handled, and details are not described herein.

In the processing scheme of the business object of the present embodiment, can be provided in main broadcaster end the selection of business object by Key when main broadcaster is during net cast is carried out, can show business object to spectators or bean vermicelli.When main broadcaster is needed to bean vermicelli When showing certain business object, the selection button of above-mentioned business object can be clicked on, at this point, main broadcaster end can send industry to server Business object acquisition request, can be random from the business object of its storage after server receives business object acquisition request Multiple business objects are chosen, alternatively, choosing multiple business pair from the business object of storage according to preset selection rule As can be using multiple business objects of selection as multiple business objects to be sorted.

It should be noted that the trigger condition of the sequence processing of business object can be not limited to a kind of side of above-mentioned offer Formula, for example, some or multiple main broadcasters can be directed to, can also periodically be sent to the business pair of sequence including a variety of As etc..

In addition, the above-mentioned processing for obtaining multiple business objects to be sorted, can include a variety of achievable modes, carry below For a kind of optional mode, specifically may include：The business object sent according to main broadcaster end in video display process is carried out obtains Request, obtains multiple business objects to be put, according to the predetermined impression information of multiple business objects to be put and business pair As the stereotactic conditions information of enabler (i.e. main broadcaster), multiple business pair to be sorted are chosen from multiple business objects to be put As.

Wherein, predetermined impression information can be included at least such as the gender of main broadcaster, the age of main broadcaster and main spectators or powder Gender, age, the city at place, used operating system, network access used of silk etc., the age therein can basis Actual needs is divided into multiple age ranges, such as 0-12,13-20,21-35,35-50, more than 50 and unlimited, the city at place Can be a line city, tier 2 cities, three line cities, four or five lines and other or unlimited etc., used operating system can be IOS, Android or unlimited etc., network access used can be WiFi, mobile phone flow or unlimited etc..The stereotactic conditions information of main broadcaster Such as the attribute of the pet name of main broadcaster, the self attributes of main broadcaster, the main spectators of the main broadcaster or bean vermicelli and main can be included at least The gender of spectators or bean vermicelli, age, the city at place, used operating system, network access used etc..

In force, when main broadcaster by main broadcaster end to server acquisition request business object when, server can lead this The predetermined impression information of the stereotactic conditions information broadcast and multiple business objects to be put carries out comparison matching, to be put more The business object that both selections match in a business object is as candidate Traffic object.It is then possible to according to each candidate's industry The resource information of business object (can include account balance, candidate's industry of the corresponding business object supplier of candidate Traffic object At least one of the popularization plan aggregate limit of business object and the popularization plan Day Sum Limited of the candidate Traffic object etc. information) and throw Temporal information (can include launching the date and launch at least one of period etc. information) is put, deletes multiple candidate Traffic objects In be unsatisfactory for the candidate Traffic object of default resource information and/or release time information, obtain multiple business objects to be sorted.

It obtains after the multiple business objects to sort, data can be launched to the history of business object and analyzed, according to Analysis result can set the ordering rule of business object, can be that business object sets corresponding sequence based on the ordering rule Parameter alternatively, operational indicator parameter can also be set, parameters sortnig can be determined by operational indicator parameter, for example, can be with base In the clicking rate of business object and/or information (such as business pair for enabling rate and/or the corresponding resource of business object of business object Dispensing total amount of elephant etc.) etc. operational indicators parameter calculated by predetermined algorithmic rule, with determine parameters sortnig.Its In, above-mentioned algorithmic rule can be specifically Weight algorithm, i.e., by being calculated for the corresponding weight of operational indicator parameter setting To the information that puts in order of the business object.Set weight mode can be rule of thumb be manually set or It is set by the analysis of the historical data to business object.For example, operational indicator parameter may include X and Y, wherein, the power of X The weight that could be provided as 0.8, Y again could be provided as 0.2, alternatively, the weight of X and Y can be arranged to 0.5 etc..It is obtaining To after the multiple business objects to sort, corresponding parameters sortnig can be obtained from each business object.

The relevant treatment of parameters sortnig is determined above by operational indicator parameter, can specifically pass through such as one He of following steps The mode of step 2 is realized：

Step 1 obtains the corresponding at least one operational indicator parameter of each business object in multiple business objects, Wherein, operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object.

In force, different types of business object (such as advertisement), operational indicator parameter can be different, in order to better Illustrate the concrete processing procedure of the embodiment of the present invention, the parameters sortnig in the embodiment of the present invention can include enabling for business object The clicking rate of rate and/or business object.Wherein, the rate that enables of business object can be that certain business object is selected by main broadcaster, and open up Show the ratio that the total degree of main broadcaster is sent to the number of spectators or bean vermicelli and the business object, such as 60%.Business object Clicking rate can be that the number that certain business object is clicked on by spectators or bean vermicelli shows the business pair with main broadcaster to spectators or bean vermicelli The ratio of the total degree of elephant, such as 70%.

Wherein it is possible to the clicking rate for enabling rate and business object of business object is divided by multiple portions according to actual demand Point, if the rate that enables of business object can be including enabling rate for a long time and enabling rate in short term, the clicking rate of business object can include Long-term clicking rate and short-term clicking rate, wherein, enable rate of the rate for first time period is enabled for a long time, and first time period is business pair For the dispensing initial time of elephant to the period between the specified end time, the specified end time therein can be according to actual conditions It is set, such as before current time or 3 days etc..It is short-term enable that rate is business object in first time period at least one the Two periods enabled rate.Long-term clicking rate is clicking rate of the business object in first time period.Short-term clicking rate is business Object is in the clicking rate of second time period.

For the ease of calculating the algorithm for the clicking rate for enabling rate and business object that can set business object respectively.That is industry Business object enable rate can by enable for a long time rate and its corresponding first predefined weight and it is short-term enable rate and and its Corresponding second predefined weight determines, e.g., U=U_L* Wl+Us*Ws, wherein, U enables rate, U for business object_LTo enable for a long time Rate, Us enable rate to be short-term, and Ws is the second predefined weight for enabling rate in short term, and W1 is the first predefined weight for enabling rate for a long time. The clicking rate of business object can by long-term clicking rate and its corresponding 3rd predefined weight and short-term clicking rate and with Its corresponding 4th predefined weight determines.Such as, C=C_L* W2+Cd*Wd, wherein, C be business object clicking rate, C_LFor long-term point Rate is hit, Cd is short-term clicking rate, and Wd is the 4th predefined weight of short-term clicking rate, and W2 is the 3rd predetermined power of long-term clicking rate Weight.

It should be noted that above-mentioned first predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight Specific value can rule of thumb either historical data be counted to obtain or can also be manually set, it is specific as enabled for a long time First predefined weight of rate can be 0.3, and the second predefined weight for enabling rate in short term can be 0.7 etc., the embodiment of the present invention pair First predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight and the first predefined weight, second are in advance The specific value for determining weight, the 3rd predefined weight and the 4th predefined weight does not limit.

It, can also be right respectively in order to which the clicking rate for enabling rate and business object for ensureing business object is in same magnitude The two is normalized.

Step 2, at least one operational indicator parameter corresponding to each business object is weighted, by industry The weighted calculation value of business object is as the corresponding parameters sortnig of business object.

It in force, can be according to above-mentioned formula U=U_L* Wl+Us*Ws and formula C=C_L* W2+Cd*Wd is calculated respectively The clicking rate for enabling rate and business object to business object (can also enable rate and business object to obtain business object Clicking rate is normalized respectively, and rate and/or clicking rate are enabled after being normalized).It is then possible to multiple business Each business object is corresponding in object enables rate and clicking rate is weighted, wherein, business object enables rate and point Hitting the weight of rate can be set according to actual conditions, and the specific weight for enabling rate such as business object is 0.2 and clicking rate Weight 0.8 etc..For example, if the enable rate and the weight of clicking rate of business object are all 0.5, each operational indicator that normalizes is joined Number is weighted as 0.5U+0.5C, after weighted calculation, can obtain the weighted calculation value V of the business object, i.e., V=0.5U+0.5C, can be using the weighted calculation value V of business object as the corresponding parameters sortnig of business object.

In practical applications, it is contemplated that business object can include polytype, different types of business object, weighting The calculation of calculated value can be different, and a kind of optional processing mode presented below can specifically include：According to multiple business Type belonging to object is weighted the corresponding operational indicator parameter of each business object in multiple business objects, obtains To the weighted calculation value of each business object.

The dispensing mode of business object can be showed spectators or bean vermicelli by main broadcaster, and spectators or bean vermicelli only pass through as clicked on When operations trigger the business object, which is marked as launching successfully, alternatively, business object is showed sight by main broadcaster Many or bean vermicelli can be labeled as launching successfully, and based on the related content of above-mentioned dispensing mode, the type of business object can include CPC (Cost Per Click, the expense clicked on every time) types and CPM (Cost Per Mille, cost per thousand) type.It is based on The above is understood, if business object is CPC type service objects, operational indicator parameter enables rate including business object With the clicking rate of business object；If business object is CPM type service objects, operational indicator parameter includes business object Enable rate.

Based on the type of above-mentioned business object, the foregoing type according to belonging to multiple business objects, to multiple business objects In each corresponding operational indicator parameter of business object be weighted, obtain the place of the weighted calculation value of each business object Reason, concrete processing procedure may refer to above-mentioned related content, and details are not described herein.

It should be noted that since CPM type services objects only enables rate this operational indicator parameter with business object It is related, therefore, the process of above-mentioned normalized can not also be carried out for CPM type services object, and directly using each Business object enables rate as the corresponding parameters sortnig of business object, so as to mitigate the data processing pressure of server. Certainly, the uniformity for server process data, uniformity can also be carried out in the rate that enables to CPM type service objects After normalized, then the normalized rate that enables is weighted, weighted calculation value, i.e. 0.5U is obtained, so as to obtain industry The parameters sortnig V=0.5U of business object.

In step S202, according to each corresponding parameters sortnig of business object in multiple business objects to be sorted, determine The information that puts in order of multiple business objects to be sorted.

In force, row from large to small can be carried out to the value (such as above-mentioned weighted calculation value) of obtained each parameters sortnig Sequence, can be using its ranking results as the information that puts in order of the business object.For example, the parameters sortnig of business object P is 0.5, The parameters sortnig of business object Q is 0.8, and the parameters sortnig of business object R is 0.35, then to the value of parameters sortnig from greatly to float After sequence business object order be：Business object Q, business object P, business object R.

It should be noted that may be still larger in view of the quantity of multiple business objects after sequence, it can therefrom select The business object of certain amount is taken to be launched, in this way, the business object of the certain amount of selection need to only can be ranked up, The information that puts in order of the business object for the certain amount that need to be only chosen, you can with according to the information that puts in order Therefrom choose the information that puts in order of the business object such as first 10 or 5.

In step S203, initial service object column is obtained according to the information that puts in order of multiple business objects to be sorted Table.

In force, server can be according to the information that puts in order of multiple business objects to be sorted to corresponding multiple Business object is ranked up, the business object arranged in sequence, suitable so as to obtain the arrangement of multiple business objects Sequence table, list that this can put in order is as initial service list object.

It should be noted that the business object of certain amount is chosen during list can also be put in order from this, before choosing The list that puts in order of the business object of 10 or 5 is as initial service list object.

In step S204, at least one target service object is obtained, target service object is the business object not shown.

The step content of above-mentioned steps S204 is identical with the step content of step S110 in above-described embodiment one, specific to handle Process may refer to above-mentioned steps S110, and details are not described herein.

In step S205, at least one target service object is added to the predeterminated position in initial service list object, Obtain target service list object.

Wherein, predeterminated position can be set according to actual conditions, for example, including 5 positions in Fig. 3, preset position It can be the 3rd position therein etc. to put.Predeterminated position in initial service list object corresponds to default display area, wherein, The area of default display area is more than other display areas, for example, default display area can be the display area among screen (can such as Fig. 3 in live video image-region)；Alternatively, default display area, which includes high frequency, clicks on area, which clicks on area It can be the higher region of main broadcaster's click frequency or can be region etc. that main broadcaster is facilitated to carry out clicking operation, specifically such as, eventually The screen lower left corner or the lower right corner of end equipment (such as mobile phone).

The step content of above-mentioned steps S205 is identical with the step content of step S120 in above-described embodiment one, specific to handle Process may refer to above-mentioned steps S120, and details are not described herein.

In step S206, target service list object is sent.

The step content of above-mentioned steps S206 is identical with the step content of step S130 in above-described embodiment one, specific to handle Process may refer to above-mentioned steps S130, and details are not described herein.

In addition, in addition to aforesaid way, other various ways, a kind of optional processing side presented below can also be included Formula：Determine that available resources are unsatisfactory for the target service object of predetermined available resources from the business object after multiple sequences；It is near A few target service object is filled into the position before target service object, the business object sequence after being filled.

Wherein, predetermined available resources can be set according to actual conditions, can be specifically remaining sum and/or residue Release time etc..

In addition, in addition to aforesaid way, a kind of optional processing mode also provided below can specifically include in following Hold：Acquisition includes the first business object sequence of the first setting special efficacy and includes the second business pair of the second setting special efficacy As sequence；According to the second setting rule, by the first business object sequence, the second business object sequence and target service list object Combined sequence be composite service object sequence.

Wherein, the first business object sequence of the first setting special efficacy can be set according to actual conditions, specifically can be with The first business object sequence that business object to have interesting special efficacy is made.Second business object sequence of the second setting special efficacy Row can be set according to actual conditions, be specifically as follows the business object of specified services ob-ject provider offer is made the Two business object sequences.Second setting rule can be set according to actual conditions.

In force, the first business object sequence can be ranked the first, the second business object sequence immediately the first business Object sequence, after coming the first business object sequence, finally, by the series arrangement of target service list object in last position, with This obtains a combined sequence, is composite service object sequence, sends the message of the composite service object sequence.

In step S207, each business object included in target service list object is shown.

In force, the display area number of business object is greater than or equal to business object in initial service list object Number, the display area number and business pair in initial service list object that target service object number is less than or equal to business object As the difference of number, i.e. the display area number of business object is N, and business object number is M in initial service list object, mesh It is S to mark business object number, wherein, M≤N, 0<S≤N-M, N, M and S are positive integer.

Server can show each business object included in target service list object.Meanwhile main broadcaster end obtains target It, can be using target service list object as the sort by of corresponding business object, according to this to multiple after business object list Business object is ranked up, multiple business objects after being sorted.It can be by multiple business objects according to its target service pair As list is arranged in the corresponding marquee of selection button of business object.When needs show business pair to video spectators or bean vermicelli As when, a business object can be chosen from marquee, the business object of selection can be presented in currently playing by main broadcaster end Video in.For example, by taking business object is two-dimentional advertisement special efficacy as an example, after user chooses the business object, main broadcaster end can incite somebody to action The two dimension advertisement special efficacy is arranged on the corresponding position in video image, such as the head zone of personage (such as main broadcaster) in video image And/or background area of video image etc..

Wherein, the quantity of marquee may be set according to actual conditions, such as 5 or 10 etc., the embodiment of the present invention pair This is not limited.In practical applications, business object how is placed into marquee can be presented below there are many realization method A kind of optional mode can include herein below：Main broadcaster end can record main broadcaster and enable business object in each marquee Number can will enable the most marquee of number as the position where the business object to make number one in multiple business objects It puts, it is then possible to which will enable number is only smaller than the most marquee of above-mentioned number as coming second in multiple business objects Business object where position, and so on, position of multiple business objects in marquee can be obtained.

For example, as shown in figure 3, if main broadcaster end is provided with 5 marquees, moreover, enabling the most marquee of number and being 3rd marquee enables number and is only smaller than the most marquee of above-mentioned number as the 1st marquee, with this, according to enabling number It is descending, marquee put in order for：3rd marquee-the of marquee-the 2 of marquee-the 1,5 marquees- 4th marquee, target service list object are A-B-C-D-E, then business object A can be placed on to the 3rd marquee, industry Business object B is placed on the 1st marquee, and business object C is placed on the 2nd marquee, and business object D is placed on the 5th selection Frame, business object E are placed on the 4th marquee.

In order to enable budget resources (such as available budget) are more and remaining in business object in target service list object The shorter business object of dispensing duration is delivered to main broadcaster and is shown as early as possible, can be by predetermined sequencing rule to target service Business object in list object carries out sequencing, to achieve the purpose that launch as early as possible, referring specifically to following step S208~step The processing of S210.

In step S208, when reaching the predetermined sequencing cycle, the business pair in the target service list object is obtained As corresponding sequencing parameter.

Wherein, sequencing parameter is for being adjusted the order of business object, for example, can the residue based on business object The definite sequencing parameters such as resource information (specific such as remaining sum), remaining time resource information (such as remaining to launch duration).

In force, the resource information of business object can be analyzed in advance, industry can be set according to analysis result The sequencing rule of business object can be that business object sets corresponding sequencing parameter based on the sequencing rule, alternatively, can also set Dispensing index parameter is put, sequencing parameter can be determined by launching index parameter, for example, can be disappeared based on the resource of business object Consumption information and/or residual resource information and/or remaining release time information etc. launch index parameter and pass through predetermined algorithmic rule It is calculated, to determine sequencing parameter.Wherein, above-mentioned algorithmic rule can be specifically Weight algorithm, i.e., by for launch index The corresponding weight of parameter setting is calculated the sequencing result of the business object.The mode for setting weight can be rule of thumb It is manually set or is set by the analysis of the historical data to business object.When the predetermined sequencing of arrival During the cycle, server can obtain main broadcaster end target service list object (for example, the business object row in Fig. 3 in 5 marquees Table), can be using whole business objects in above-mentioned target service list object as the multiple business objects for treating sequencing, it can also Using partial service object therein (for example, business object that main broadcaster does not launch also etc.) as the multiple business objects for treating sequencing. In the present embodiment, it is using whole business objects in above-mentioned target service list object as the multiple business objects for treating sequencing Example illustrates, can be from each business object in target service list object after target service list object is got It is middle to obtain corresponding sequencing parameter.

In order to illustrate the concrete processing procedure of above-mentioned steps S208, below can be determined by launching index parameter Exemplified by sequencing parameter, the specific processing of step S208 is described in detail, specifically may comprise steps of one and step 2.

Step 1 when reaching the predetermined sequencing cycle, obtains each business object in target service list object and corresponds to At least one dispensing index parameter.

Wherein, the sequencing cycle can be set according to actual conditions, such as 10 seconds or 1 minute specific.Launch index Parameter can be for determining the achievement data of sequencing parameter, and launching index parameter can specifically be set according to actual conditions Fixed, the information for enabling the corresponding resource of rate, business object of clicking rate, business object such as business object is (such as business object Launch total amount etc.) etc..

In force, when reaching the predetermined sequencing cycle, server can obtain each in target service list object The corresponding clicking rate and/or business object such as business object of business object enable rate and/or business object is corresponding Information of resource etc. launches index parameter.

A kind of a variety of, alternative for launching index parameter presented below can be included by launching index parameter, specifically can be with Including：Budget resources information and/or business pair of the business object in set period of time can be included at least by launching index parameter The remaining release time information of elephant.

Wherein, budget resources information can be used for being characterized as some or the pre-assigned resource letter of multiple business objects Breath, specific such as available budget.Remaining release time information can be used for the remaining time for characterizing the dispensing of certain business object.

Determine the remaining release time information of budget resources information and business object of the business object in set period of time Mode can include it is a variety of, a kind of optional processing mode presented below specifically may include：Business object is in setting time Budget resources information in section can have been used by the resource upper-limit information in set period of time and in set period of time Resource information determines that specifically, budget resources information is the resource upper limit value in resource upper-limit information and has used resource information In the difference used between resource value.For example, the resource upper limit value (i.e. top limit) in resource upper-limit information in 3 days The resource value (such as spending amount) has been used to be for the business object launched until given time in 3000 yuan, 3 days is corresponding 1000, then the budget resources information (i.e. available budget) in 3 days can be 3000-1000=2000 members.Wherein, the resource upper limit is believed Breath can be set according to actual conditions.

The remaining release time information of business object can terminate residual time length by the dispensing of business object and determine, In, remaining release time information with launch terminate residual time length can negatively correlated relation, that is, launch terminate residual time length it is smaller, The corresponding numerical value of remaining release time information can be bigger.It is for example, general in order to improve the dispensing of business object in double 11 activities Rate can be handled as follows：It is less than or equal to preset duration threshold value if launching and terminating residual time length, business object remains Remaining release time information can be set as 1；It is more than preset duration threshold value if launching and terminating residual time length, business object remains Remaining release time information can be set as 0, wherein, preset duration threshold value can be set according to actual conditions, specific such as 12 Hour or 24 it is small when etc..Or it is less than or equal to the first preset duration threshold value, business pair if launching and terminating residual time length The remaining release time information of elephant can be set as 1；It is more than the first preset duration threshold value if launching and terminating residual time length, and it is small In the second preset duration threshold value, then the remaining release time information of business object can be set as 0.5；Terminate residue if launched Duration is greater than or equal to the second preset duration threshold value, then the remaining release time information of business object can be set as 0.Wherein, First preset duration threshold value and the second preset duration threshold value can be set according to actual conditions, specific such as the first preset duration When threshold value is 24 small, the second preset duration threshold value is when being 48 small etc..

In addition, it is contemplated that sequencing operation is just carried out after the predetermined sequencing cycle is reached, in this way, adjacent sequencing twice is grasped Need certain time interval, and in the time interval, business object can generate it is new enable rate and clicking rate, therefore, The clicking rate for enabling rate and/or business object of business object can also be included by launching index parameter.Business object can be passed through The clicking rate for enabling rate and/or business object sequencing is carried out to business object, specific processing can be handled in sequence described above, Can also directly basis rate and/or clicking rate be enabled to business object progress sequencing.

Step 2, at least one dispensing index parameter corresponding to each business object is weighted, by business pair The weighted calculation value of elephant is as the corresponding sequencing parameter of business object in target service list object.

In force, in order to ensure the time of budget resources information and business object of the business object in set period of time Resource information is in same magnitude, and the two can be normalized respectively.Meanwhile according to the surplus of above-mentioned business object The related content that remaining release time information can be determined by launching end residual time length and preset duration threshold value, business object Remaining release time information can be set as corresponding numerical value, such as 1,0.5 or 0, and therefore, only business object can set Budget resources information in period is normalized, and corresponding processing is referring to the description below：It is right respectively to each business object Each index parameter of launching answered is normalized respectively, obtains each normalization and launches index parameter.

Budget resources information of the business object in set period of time can be represented by P, if multiple industry after sequence The P values being engaged in comprising one or more business objects in object are infinity, then can set the P values of infinitely great business object For the maximum (maximum in addition to infinity) of P values in multiple business objects in target service list object, for example, target The P values of multiple business objects in business object list are respectively { 1,2,3,4, ∞ }, are infinity including a P value The P values of the business object can be arranged to the maximum 4 in addition to infinity, that is, the P values after adjusting by the business object of (i.e. ∞) Respectively { 1,2,3,4,4 }.In practical applications, usually there is no infinitely great numerical value, above-mentioned infinity can be numerical value It is far longer than the numerical value of P values time in multiple business objects big (being only less than maximum), can specifically passes through the side of given threshold Formula is realized, if for example, maximum and second largest value obtain difference more than 50, it may be considered that the maximum is infinity, for example, mesh The P values for marking multiple business objects in business object list are respectively { 1,2,3,4,100 }, are unlimited including a P value The business object of (i.e. 100) greatly, due to 100-4>50, then the P values of the business object can be arranged in addition to infinity most Big value (i.e. second largest value) 4, that is, the P values after adjusting are respectively { 1,2,3,4,4 }.

For the P values after adjustment, place is normalized in the mode that each single item P values divided by maximum therein may be employed Reason, the P values after normalization are represented by { P1/Pmax, P2/Pmax, P3/Pmax, P4/Pmax, P5/Pmax } respectively.Based on upper Example is stated, then the P values after normalizing are respectively { 1/4,2/4,3/4,4/4,4/4 }.

It can be to the budget resources information and business pair after each corresponding normalization of business object in multiple business objects The remaining release time information of elephant is weighted, wherein, budget resources information and remaining release time after normalization are believed The weight of breath can be set according to actual conditions, specifically as the weight of the budget resources information after normalizing is 0.4 and is remained Weight 0.6 of remaining release time information etc..For example, if the weight of the budget resources information after normalization is 0.4, when residue is launched Between information weight 0.6, then the business object is weighted as 0.4P+0.6T, can after weighted average calculation To obtain weighted calculation value K, the i.e. K=0.4P+0.6T of the business object, wherein, T represents remaining release time information, tool Body value can be 1,0.5 or 0 etc..It can be using the weighted calculation value of business object as the business in target service list object The corresponding sequencing parameter of object.

In step S209, the corresponding sequencing parameter of business object in target service list object determines mesh Mark the sequencing result of the business object in business object list.

In force, obtain in target service list object after the weighted calculation value of each business object, it can be according to adding The size for weighing calculated value is adjusted current the putting in order of corresponding business object, determines the sequencing knot of multiple business objects Fruit for example, sequence from large to small can be carried out to the value of the sequencing parameter of obtained each business object, obtains target service pair As the sequencing result of the business object in list.For example, target service list object include business object A, business object B and Business object C, the preliminary of three are ordered as business object A, business object B, business object C, when needing to above-mentioned multiple business When the order of object is adjusted, if the sequencing parameter of business object A is 0.7, the parameters sortnig of business object B is 0.8, industry The be engaged in parameters sortnig of object C is 0.9, then exchanges the value of order parameter from being to the business object order after small sequence greatly：Business pair As C, business object B, business object A.

In step S210, the sequencing result of the business object in target service list object is sent to main broadcaster end.

In force, the information such as the title of multiple business objects after sequencing and/or title can be sent to main broadcaster end. After main broadcaster's termination receives above- mentioned information, it can treat that the order of multiple business objects of sequencing adjusts accordingly.When main broadcaster needs During to video spectators or bean vermicelli displaying business object, a business object can be chosen from multiple business objects after sequencing, The business object of selection can be presented in currently playing video by main broadcaster end.It is for example, special as two-dimentional advertisement using business object Exemplified by effect, after main broadcaster chooses the business object, which can be arranged on corresponding in video image by main broadcaster end The background area of the head zone of personage (such as main broadcaster) and/or video image in position, such as video image, spectators or bean vermicelli can To click on two-dimentional advertisement special efficacy, at this point, the client of spectators or bean vermicelli can play the page from current video jumps to two-dimentional advertisement The page of content in special efficacy corresponding to advertisement.

It should be noted that the processing procedure of the processing method of business object is：Pass through step S201~step first S203 is ranked up business object, obtains initial service list object according to the business object after sequence, then, passes through step At least one target service object is added in initial service list object by S204~step S207, obtains target service object List finally, is adjusted (i.e. by the order of the business object in step S208~step S210 target service list objects Sequencing), it in practical applications, can be with sequencing process (i.e. step S208~step S210) and definite target service list object Process (i.e. step S204~step S207) can be with transposition, i.e., first by step S201~step S203 to business pair As being ranked up, then, (i.e. sequencing) is adjusted by the order of the business object after step S208~step S210 sequences, Initial service list object is obtained according to the business object after sequencing, it finally, will at least one by step S204~step S207 A target service object is added in initial service list object, obtains target service list object, and the above process that is to say only Sequencing processing is carried out to the business object after sequence.Alternatively, sequencing process (i.e. step S208~step can also be performed a plurality of times S210 a sequencing process), such as after step S203 is performed again.The processing procedure different to above three of the embodiment of the present invention Execution sequence and perform number do not limit.

Embodiment three

Based on identical technical concept, Fig. 4 is the processing unit for the business object for showing according to embodiments of the present invention three Logic diagram.With reference to Fig. 4, the processing unit of the business object includes semantic object extraction module 401, list acquisition module 402 and sending module 403.

Semantic object extraction module 401, for obtaining at least one target service object, the target service object is not The business object of displaying.

List acquisition module 402, at least one target service object to be added to initial service list object In, obtain target service list object.

Sending module 403, for sending the target service list object.

The processing unit of business object provided in an embodiment of the present invention passes through at least one target service object that will be obtained (business object not shown) is added in initial service list object, obtains target service list object, and then, sending should Target service list object, thus it is possible, on the one hand, by the way that at least one target service object obtained is filled into initial service pair As in list, the important indicator data so as to will such as enable rate and/or clicking rate etc. and can characterize business object dispensing can Some business objects specified that can be very low are launched as early as possible, improve the throw ratio of business object, moreover, the dispensing of the business object Mode is more flexible, in addition, compared with traditional video ads mode, the processing side of business object provided in an embodiment of the present invention Method is without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or client System resource；On the other hand, the business object in target service list object is typically the more interested business object of user, after Continue when above-mentioned business object is showed user by client, user can be higher to the clicking rate of business object, so as to subtract Few wasting of resources.

The description of related content in the present embodiment is referred to the phase of the processing method in previous embodiment to business object Description is closed, details are not described herein for the present embodiment.

Example IV

Based on identical technical concept, Fig. 5 is the processing unit for the business object for showing according to embodiments of the present invention four Logic diagram.With reference to Fig. 5, described device is except including the semantic object extraction module 401 in above-mentioned Fig. 4, list acquisition module 402 and sending module 403 outside, herein below can also be included：

Optionally, described device further includes display module 404, wherein：

Display module 404, for showing each business object included in the target service list object.

Optionally, the display area number of business object is N, and business object number is in the initial service list object M, the target service object number are S, wherein, 0<S<N-M, N, M and S are positive integer.

Optionally, the list acquisition module 402, it is described first at least one target service object to be added to Predeterminated position in beginning of the school year business list object, obtains the target service list object.

Optionally, as shown in fig. 6, described device further includes parameters sortnig acquisition module 405, put in order determining module 406 and initial list determining module 407, wherein：

Parameters sortnig acquisition module 405, for the business object sent according to main broadcaster end in video display process is carried out Request is obtained, obtains the corresponding parameters sortnig of multiple business objects to be sorted, wherein, the parameters sortnig is used for institute Multiple business objects to be sorted are stated to be ranked up；

The determining module that puts in order 406, for each business object pair in multiple business objects to be sorted according to The parameters sortnig answered determines the information that puts in order of multiple business objects to be sorted；

Initial list determining module 407, the arrangement for multiple business objects to be sorted to be sorted according to are suitable Sequence information obtains initial service list object.

Optionally, the parameters sortnig acquisition module 405, including：

Operational indicator acquisition submodule, for obtaining each business object difference in multiple business objects to be sorted Corresponding at least one operational indicator parameter, wherein, the operational indicator parameter enables rate and/or business including business object The clicking rate of object；

Parameters sortnig acquisition submodule, for joining to the corresponding at least one operational indicator of each business object Number is weighted, using the weighted calculation value of business object as the corresponding parameters sortnig of business object to be sorted.

Optionally, as shown in fig. 6, described device includes sequencing parameter acquisition module 408, sequencing result determining module 409 With sequencing result sending module 410：

Sequencing parameter acquisition module 408, for when reaching the predetermined sequencing cycle, obtaining the target service object column The corresponding sequencing parameter of business object in table, wherein, the sequencing parameter is used to adjust the order of business object It is whole；

Sequencing result determining module 409 corresponds to respectively for the business object in the target service list object Sequencing parameter, determine the sequencing result of the business object in the target service list object；

Sequencing result sending module 410, for by the sequencing result of the business object in the target service list object It is sent to main broadcaster end.

Optionally, the sequencing parameter acquisition module 408, including：

Index selection submodule is launched, it is corresponding extremely for obtaining each business object in the target service list object Few dispensing index parameter, wherein, the dispensing index parameter includes business object the budget resources in set period of time The remaining release time information of information and/or business object；

Weighted calculation submodule, for adding to the corresponding at least one dispensing index parameter of each business object Power calculates, using the weighted calculation value of target service object as the corresponding tune of business object in the target service list object Order parameter.

Embodiment five

The embodiment of the present invention additionally provides a kind of processing equipment of business object, such as can be mobile terminal, personal meter Calculation machine, tablet computer, server etc..Below with reference to Fig. 7, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present application Or the structure diagram of the processing equipment 700 of the business object of server：As shown in fig. 7, the processing equipment 700 of business object is wrapped One or more processors, communication unit etc. are included, one or more of processors are for example：One or more central processing unit (CPU) 701 and/or one or more image processor (GPU) 713 etc., processor can be according to being stored in read-only memory (ROM) executable instruction in 702 or it is loaded into from storage part 708 executable in random access storage device (RAM) 703 It instructs and performs various appropriate actions and processing.Communication unit 712 may include but be not limited to network interface card, and the network interface card may include but not It is limited to IB (Infiniband) network interface card.

Processor can communicate with read-only memory 702 and/or random access storage device 730 to perform executable instruction, It is connected by bus 704 with communication unit 712 and is communicated through communication unit 712 with other target devices, is implemented so as to complete the application The corresponding operation of any one method that example provides, for example, obtaining at least one target service object, the target service object is The business object not shown；At least one target service object is added in initial service list object, obtains target Business object list；Send the target service list object.

In addition, in RAM 703, various programs and data needed for equipment operation can be also stored with.CPU701、ROM702 And RAM703 is connected with each other by bus 704.In the case where there is RAM703, ROM702 is optional module.RAM703 is stored Executable instruction operationally writes executable instruction into ROM702, and executable instruction makes processor 701 perform above-mentioned side The corresponding operation of method.Input/output (I/O) interface 705 is also connected to bus 704.Communication unit 712 can be integrally disposed, also may be used To be arranged to multiple submodule (such as multiple IB network interface cards), and in bus link.

I/O interfaces 705 are connected to lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 708 including hard disk etc.； And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because The network of spy's net performs communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 710, as needed in order to read from it Computer program be mounted into as needed storage part 708.

Need what is illustrated, framework as shown in Figure 7 is only a kind of optional realization method, can root during concrete practice The component count amount and type of above-mentioned Fig. 7 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection Into on CPU, communication unit separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiments Each fall within protection domain disclosed by the invention.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product, it can including being tangibly embodied in computer The computer program on medium is read, computer program was included for the program code of the method shown in execution flow chart, program generation Code may include the corresponding instruction of corresponding execution method and step provided by the embodiments of the present application, for example, obtaining at least one target industry Business object, the target service object are the business object not shown；At least one target service object is added to just In beginning of the school year business list object, target service list object is obtained；Send the target service list object.In such embodiment In, which can be downloaded and installed from network by communications portion 709 and/or from 711 quilt of detachable media Installation.When the computer program is performed by central processing unit (CPU) 701, limited in execution the present processes above-mentioned Function.

Methods and apparatus of the present invention, equipment may be achieved in many ways.For example, software, hardware, firmware can be passed through Or any combinations of software, hardware, firmware realize methods and apparatus of the present invention, equipment.The step of for method Order is stated merely to illustrate, the step of method of the invention is not limited to order described in detail above, unless with other Mode illustrates.In addition, in some embodiments, the present invention can be also embodied as recording program in the recording medium, this A little programs include being used to implement the computer-readable instruction of the method according to the invention.Thus, the present invention also covering storage is used for Perform the recording medium of the program of the method according to the invention.

Description of the invention provides for the sake of example and description, and is not exhaustively or by the present invention It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.It selects and retouches It states embodiment and is to more preferably illustrate the principle of the present invention and practical application, and those of ordinary skill in the art is enable to manage The present invention is solved so as to design the various embodiments with various modifications suitable for special-purpose.

The processing equipment of business object provided in an embodiment of the present invention passes through at least one target service object that will be obtained (business object not shown) is added in initial service list object, obtains target service list object, and then, sending should Target service list object, thus it is possible, on the one hand, by the way that at least one target service object obtained is filled into initial service pair As in list, the important indicator data so as to will such as enable rate and/or clicking rate etc. and can characterize business object dispensing can Some business objects specified that can be very low are launched as early as possible, improve the throw ratio of business object, moreover, the dispensing of the business object Mode is more flexible, in addition, compared with traditional video ads mode, the processing side of business object provided in an embodiment of the present invention Method is without by the network transmission additional ad video data unrelated with video, saved Internet resources and/or client System resource；On the other hand, the business object in target service list object is typically the more interested business object of user, after Continue when above-mentioned business object is showed user by client, user can be higher to the clicking rate of business object, so as to subtract Few wasting of resources.

It may be noted that according to the needs of implementation, each step/component described in this application can be split as more multistep The part operation of two or more step/components or step/component can be also combined into new step/component by suddenly/component, To achieve the object of the present invention.

Above-mentioned the method according to the invention can be realized or be implemented as in hardware, firmware to be storable in recording medium Software or computer code in (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) are implemented through network download Original storage in long-range recording medium or nonvolatile computer-readable medium and will be stored in local recording medium Computer code, so as to method described here can be stored in using all-purpose computer, application specific processor or it is programmable or Such software processing in the recording medium of specialized hardware (such as ASIC or FPGA).It is appreciated that computer, processor, Microprocessor controller or programmable hardware include can storing or receive software or computer code storage assembly (for example, RAM, ROM, flash memory etc.), when the software or computer code are by computer, processor or hardware access and when performing, realize Processing method described here.In addition, when all-purpose computer access is used to implement the code for the processing being shown in which, code It performs and is converted to all-purpose computer to perform the special purpose computer for the processing being shown in which.

The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in change or replacement, should all contain Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims

1. a kind of processing method of business object, which is characterized in that the described method includes：

At least one target service object is obtained, the target service object is the business object not shown；

At least one target service object is added in initial service list object, obtains target service list object；

Send the target service list object.

2. according to the method described in claim 1, it is characterized in that, the method further includes：

Show each business object included in the target service list object.

3. method according to claim 1 or 2, which is characterized in that the display area number of business object is N, described first Business object number is M in beginning of the school year business list object, and the target service object number is S, wherein, 0<S≤N-M.

4. according to claim 1-3 any one of them methods, which is characterized in that described by least one target service pair As fill into initial service list object, obtain target service list object, including：

At least one target service object is added to the predeterminated position in the initial service list object, is obtained described Target service list object.

5. according to the method described in claim 4, it is characterized in that, the predeterminated position in the initial service list object corresponds to Default display area；Wherein, the area of the default display area is more than other display areas；Or, the default display area Area is clicked on including high frequency.

6. according to the method any one of claim 1-5, which is characterized in that obtaining at least one target service object Before, the method further includes：

The business object sent according to main broadcaster end in video display process is carried out obtains request, obtains multiple business to be sorted The corresponding parameters sortnig of object, wherein, the parameters sortnig is used to arrange multiple business objects to be sorted Sequence；

According to each corresponding parameters sortnig of business object in multiple business objects to be sorted, determine described to be sorted The information that puts in order of multiple business objects；

Initial service list object is obtained according to the information that puts in order of multiple business objects to be sorted to be sorted.

7. according to the method described in claim 6, it is characterized in that, described obtain multiple business objects to be sorted and correspond to respectively Parameters sortnig, including：

The corresponding at least one operational indicator parameter of each business object in multiple business objects to be sorted described in acquisition, Wherein, the operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object；

The corresponding at least one operational indicator parameter of each business object is weighted, by business object Weighted calculation value is as the corresponding parameters sortnig of business object to be sorted.

8. according to the method any one of claim 6-7, which is characterized in that described to send the target service object column After table, the method further includes：

When reaching the predetermined sequencing cycle, the corresponding sequencing of business object in the target service list object is obtained Parameter, wherein, the sequencing parameter is used to be adjusted the order of business object；

The corresponding sequencing parameter of business object in the target service list object, determines the target service pair As the sequencing result of the business object in list；

The sequencing result of business object in the target service list object is sent to main broadcaster end.

9. a kind of processing unit of business object, which is characterized in that described device includes：

Semantic object extraction module, for obtaining at least one target service object, the target service object is not shown Business object；

List acquisition module at least one target service object to be added in initial service list object, obtains Target service list object；

Sending module, for sending the target service list object.

10. a kind of processing equipment of business object, including：Processor, memory, communication interface and communication bus, the processing Device, the memory and the communication interface complete mutual communication by the communication bus；

For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will Ask the corresponding operation of processing method of 1 to 8 any one of them business object.