CN104766229A - Implantable advertisement putting method - Google Patents
Implantable advertisement putting method Download PDFInfo
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- CN104766229A CN104766229A CN201510191549.8A CN201510191549A CN104766229A CN 104766229 A CN104766229 A CN 104766229A CN 201510191549 A CN201510191549 A CN 201510191549A CN 104766229 A CN104766229 A CN 104766229A
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Abstract
The invention discloses an implantable advertisement putting method, and belongs to the technical field of Internet application. In order to solve the problem that in the prior art, advertisements are mainly paster videos, pictures or characters, the mode is simple, attention is focused on the videos when a user watches the videos, and small attention is paid to the picture advertisements. The implantable advertisement putting method is provided and includes the steps that the advertisements to be put are implanted into empty positions in a video document for playing the to-be-put advertisements and are put, the to-be-put advertisements can be completely contained in space of the empty positions, and the duration time lengths of the empty positions are longer than the time lengths of the to-be-put advertisements. The implantable advertisement putting method is used for advertisement putting with the Internet video document as a carrier.
Description
Technical field
The present invention is specifically related to a kind of product placement put-on method, belongs to technical field of internet application.
Background technology
Internet advertising throws in advertisement by web advertisement platform exactly on network.Utilize the ad banner on website, text link, multimedia method, in internet publication or releasing advertisements, by a kind of high-tech advertising campaign mode of network delivery to Internet user.Compared with the outdoor advertising of showing appreciation for somebody with four traditional large propagation media advertisements and enjoying, Internet advertising has advantageous advantage, is the important part implementing Modern Marketing media strategy.Internet is a brand-new advertising media, and fastest effect is very desirable, is the fine approach that medium-sized and small enterprises expansion is grown, all the more so for the company extensively carrying out international business.
Rise to as internet first is applied along with Online Video is browsed, the revenue source mainly advertisement of current video industry, at present in actual applications, advertisement is based on paster video, picture or word, and form is simple.Along with the increase of patch length, user also in increase, can cause the customer loss of a part to the detest degree of advertisement.Display advertising is distributed in around player usually, and time user sees video, notice all concentrates on video, not too can pay close attention to these display advertisings.
Summary of the invention
Therefore, to the present invention is directed in prior art advertisement based on paster video, picture or word, form is simple, time user sees video, notice all concentrates on video, not too can pay close attention to the problem of these display advertisings, a kind of product placement put-on method is provided, described method is: advertisement to be put be embedded in the blank position in the video documents playing advertisement to be put and throw in, the space of described blank position can hold advertisement to be put completely, and the lasting duration of described blank position is greater than the duration of advertisement to be put.
Described advertisement to be put can comprise display advertising, copy and video ads.
Beneficial effect of the present invention is: adopt product placement put-on method of the present invention, advertisement is embedded in video documents, synchronously play with video documents, only take some blank positions, do not affect the important content of video, put advertisement over these locations, from user sight line focus more close to, and do not affect user and watch video, the more acceptant this advertisement form of user, improves Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of product placement put-on method of the present invention.
Reference numeral is as follows:
1, video documents;
2, blank position;
3, advertisement to be put.
Embodiment
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described:
As shown in Figure 1, video documents 1 there is blank position 2, the space meeting blank position 2 can hold advertisement 3 to be put completely, and the lasting duration of blank position 2 is when being greater than the duration of advertisement 3 to be put, advertisement 3 to be put be embedded in the blank position 2 in the video documents 1 playing advertisement to be put and throw in, as a kind of brand-new advertisement and form, the advertisement of this form can allow user more acceptant, has better Consumer's Experience.
The determination of video documents 1 empty position 2 mainly contains two kinds of modes: 1: the mode of manually specifying, 2: program searches mode automatically.Artificial specific mode, with artificial browsing video document, and records the information such as time point, duration, position, size of blank position for advertisement putting time enough blank positions are found in sight.Program searches mode automatically, video documents is converted to a series of picture file by program, then service routine is to each width picture searching blank position, namely color is single, and the region that scope is enough large, continuous print blank position is kept a record, writing time point, duration, position, the information such as size, for advertisement putting.
Advertisement 3 to be put can be the simplest copy, also can be display advertising, if have enough spaces and duration, also video ads can be embedded in, as long as the space meeting blank position 2 can hold advertisement 3 to be put completely, and the lasting duration of blank position 2 is greater than the condition of the duration of advertisement 3 to be put, put advertisement over these locations, from user sight line focus more close to, and do not affect user and watch video, the more acceptant this advertisement form of user, improves Consumer's Experience.
The above is the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the prerequisite not departing from principle of the present invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (3)
1. a product placement put-on method, is characterized in that, described method is: by advertisement to be put
Be embedded in the blank position in the video documents playing advertisement to be put and throw in, the space of described blank position can hold advertisement to be put completely, and the lasting duration of described blank position is greater than the duration of advertisement to be put.
2. product placement put-on method as claimed in claim 1, it is characterized in that, described advertisement to be put comprises display advertising, copy and video ads.
3. product placement put-on method as claimed in claim 1, is characterized in that, described blank position by artificial specific mode or program automatically the mode of searching determine.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510191549.8A CN104766229A (en) | 2015-04-22 | 2015-04-22 | Implantable advertisement putting method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510191549.8A CN104766229A (en) | 2015-04-22 | 2015-04-22 | Implantable advertisement putting method |
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| Publication Number | Publication Date |
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| CN104766229A true CN104766229A (en) | 2015-07-08 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201510191549.8A Pending CN104766229A (en) | 2015-04-22 | 2015-04-22 | Implantable advertisement putting method |
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106095816A (en) * | 2016-05-31 | 2016-11-09 | 腾讯科技（深圳）有限公司 | Information distribution method and device |
| CN107347166A (en) * | 2016-08-19 | 2017-11-14 | 北京市商汤科技开发有限公司 | Processing method, device and the terminal device of video image |
| CN107610677A (en) * | 2017-10-16 | 2018-01-19 | 上海斐讯数据通信技术有限公司 | A kind of method and system that dimension of picture is designed according to display terminal |
| CN107770602A (en) * | 2016-08-19 | 2018-03-06 | 北京市商汤科技开发有限公司 | Method of video image processing and device |
| CN107770603A (en) * | 2016-08-19 | 2018-03-06 | 北京市商汤科技开发有限公司 | Method of video image processing and device |
| CN108076373A (en) * | 2017-02-14 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the electronic equipment of video image |
| CN108076359A (en) * | 2017-01-24 | 2018-05-25 | 北京市商汤科技开发有限公司 | Methods of exhibiting, device and the electronic equipment of business object |
| CN108076127A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
| CN108668143A (en) * | 2018-05-14 | 2018-10-16 | 武汉斗鱼网络科技有限公司 | A kind of drainage method, device, server and storage medium |
| CN110300316A (en) * | 2019-07-31 | 2019-10-01 | 腾讯科技（深圳）有限公司 | Method, apparatus, electronic equipment and the storage medium of pushed information are implanted into video |
| US10580179B2 (en) | 2016-08-19 | 2020-03-03 | Beijing Sensetime Technology Development Co., Ltd. | Method and apparatus for processing video image and electronic device |
| CN112214643A (en) * | 2020-10-15 | 2021-01-12 | 百度(中国)有限公司 | Video patch generation method and device, electronic equipment and storage medium |
| CN113239304A (en) * | 2021-04-30 | 2021-08-10 | 西安交通大学 | Advertisement processing method |
| CN114119070A (en) * | 2021-10-29 | 2022-03-01 | 深圳市豪斯莱科技有限公司 | Advertisement generation method, device and storage medium |
| CN114155019A (en) * | 2021-11-04 | 2022-03-08 | 广州市玄武无线科技股份有限公司 | Marketing message generation method, marketing message generation device, marketing message generation equipment and storage medium |
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Cited By (24)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106095816A (en) * | 2016-05-31 | 2016-11-09 | 腾讯科技（深圳）有限公司 | Information distribution method and device |
| CN107770602B (en) * | 2016-08-19 | 2021-11-30 | 北京市商汤科技开发有限公司 | Video image processing method and device and terminal equipment |
| CN107770602A (en) * | 2016-08-19 | 2018-03-06 | 北京市商汤科技开发有限公司 | Method of video image processing and device |
| US10580179B2 (en) | 2016-08-19 | 2020-03-03 | Beijing Sensetime Technology Development Co., Ltd. | Method and apparatus for processing video image and electronic device |
| CN107770603A (en) * | 2016-08-19 | 2018-03-06 | 北京市商汤科技开发有限公司 | Method of video image processing and device |
| US10776970B2 (en) | 2016-08-19 | 2020-09-15 | Beijing Sensetime Technology Development Co., Ltd. | Method and apparatus for processing video image and computer readable medium |
| CN107347166A (en) * | 2016-08-19 | 2017-11-14 | 北京市商汤科技开发有限公司 | Processing method, device and the terminal device of video image |
| CN107770603B (en) * | 2016-08-19 | 2021-11-30 | 北京市商汤科技开发有限公司 | Video image processing method and device and terminal equipment |
| CN107347166B (en) * | 2016-08-19 | 2020-03-03 | 北京市商汤科技开发有限公司 | Video image processing method and device and terminal equipment |
| CN108076127A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
| CN108076359B (en) * | 2017-01-24 | 2020-11-17 | 北京市商汤科技开发有限公司 | Business object display method and device and electronic equipment |
| CN108076359A (en) * | 2017-01-24 | 2018-05-25 | 北京市商汤科技开发有限公司 | Methods of exhibiting, device and the electronic equipment of business object |
| CN108076373A (en) * | 2017-02-14 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the electronic equipment of video image |
| CN107610677A (en) * | 2017-10-16 | 2018-01-19 | 上海斐讯数据通信技术有限公司 | A kind of method and system that dimension of picture is designed according to display terminal |
| CN108668143A (en) * | 2018-05-14 | 2018-10-16 | 武汉斗鱼网络科技有限公司 | A kind of drainage method, device, server and storage medium |
| CN108668143B (en) * | 2018-05-14 | 2021-05-28 | 武汉斗鱼网络科技有限公司 | Drainage method, device, server and storage medium |
| CN110300316B (en) * | 2019-07-31 | 2022-02-11 | 腾讯科技（深圳）有限公司 | Method and device for implanting push information into video, electronic equipment and storage medium |
| CN110300316A (en) * | 2019-07-31 | 2019-10-01 | 腾讯科技（深圳）有限公司 | Method, apparatus, electronic equipment and the storage medium of pushed information are implanted into video |
| CN112214643A (en) * | 2020-10-15 | 2021-01-12 | 百度(中国)有限公司 | Video patch generation method and device, electronic equipment and storage medium |
| CN112214643B (en) * | 2020-10-15 | 2024-01-12 | 百度(中国)有限公司 | Video patch generation method and device, electronic equipment and storage medium |
| CN113239304A (en) * | 2021-04-30 | 2021-08-10 | 西安交通大学 | Advertisement processing method |
| CN113239304B (en) * | 2021-04-30 | 2023-03-28 | 西安交通大学 | Advertisement processing method |
| CN114119070A (en) * | 2021-10-29 | 2022-03-01 | 深圳市豪斯莱科技有限公司 | Advertisement generation method, device and storage medium |
| CN114155019A (en) * | 2021-11-04 | 2022-03-08 | 广州市玄武无线科技股份有限公司 | Marketing message generation method, marketing message generation device, marketing message generation equipment and storage medium |
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| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150708 |