CN114119070A - Advertisement generation method, device and storage medium - Google Patents
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement generating method, equipment and a storage medium, wherein the method comprises the following steps: acquiring text content and blank areas of a webpage interface of a target webpage; acquiring target advertisement content according to the text content, and determining the text length of the target advertisement content; creating a target advertisement template according to the blank area and the text length of the target advertisement content; and rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered. The method and the device can generate the advertisements relevant to the text content of the webpage interface, are favorable for targeted advertisement delivery according to the text content of the webpage interface during advertisement delivery, and improve the propaganda effect of the advertisements.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to an advertisement generation method, an advertisement generation device, and a storage medium.
Background
Advertisement is a sales promotion form for promoting products or soliciting and soliciting services to users through a certain media to increase understanding and trust and to enlarge sales.
At present, advertisements displayed in a webpage are generated randomly or according to historical webpage search information of a user, are not related to the actually displayed content of the webpage, are difficult to attract the attention of the user, and cannot play a role in advertising the advertisements.
Disclosure of Invention
The embodiment of the application aims to solve the technical problems that advertisements displayed in a webpage are irrelevant to actually displayed content of the webpage and are difficult to attract attention of a user by providing an advertisement generating method, equipment and a storage medium.
The embodiment of the application provides an advertisement generation method, which comprises the following steps:
acquiring text content and blank areas of a webpage interface of a target webpage;
acquiring target advertisement content according to the text content, and determining the text length of the target advertisement content;
creating a target advertisement template according to the blank area and the text length of the target advertisement content;
and rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered.
In one embodiment, the step of obtaining the target advertisement content according to the text content comprises:
acquiring the language type and the content subject of the text content;
acquiring the advertisement content associated with the content subject from a preset advertisement information base;
and when the language type of the obtained advertisement content is the same as that of the text content, taking the obtained advertisement content as the target advertisement content.
In an embodiment, after the step of obtaining the advertisement content associated with the content topic from the preset advertisement content library, the method further includes:
and when the language type of the obtained advertisement content is different from the language type of the text content, translating the obtained advertisement content according to the language type of the text content to obtain the target advertisement content.
In one embodiment, the step of determining the text length of the targeted advertising content comprises:
acquiring the text length of the text content;
and determining the text length of the target advertisement content according to the text length of the text content.
In one embodiment, the step of determining the text length of the targeted advertisement content according to the text length of the text content comprises:
acquiring reading duration for reading the text content according to the text length of the text content;
and determining the text length of the target advertisement content according to the reading duration.
In one embodiment, the step of creating a target advertisement template according to the blank area and the text length of the target advertisement content comprises:
acquiring size information of the blank area;
generating an original advertisement template according to the size information;
and adjusting the original advertisement template according to the text length of the target advertisement content to obtain the target advertisement template.
In an embodiment, before the step of obtaining the text content and the blank area of the web interface of the target web page, the method further includes:
counting historical click data of different webpages;
and taking the webpage with the historical click data larger than a set threshold value as the target webpage.
In an embodiment, after the step of adding the advertisement content to the rendered target advertisement template and generating the advertisement to be delivered, the method further includes:
generating index information according to the target webpage;
and associating the index information with the advertisement to be launched, and adding the advertisement to be launched into an advertisement list to be launched.
In addition, to achieve the above object, the present invention also provides a terminal device including: the advertisement generation method comprises a memory, a processor and an advertisement generation program which is stored on the memory and can run on the processor, wherein the advertisement generation program realizes the steps of the advertisement generation method when being executed by the processor.
Further, to achieve the above object, the present invention also provides a storage medium having stored thereon an advertisement generation program which, when executed by a processor, realizes the steps of the above advertisement generation method.
The technical scheme of the advertisement generation method, the equipment and the storage medium provided by the embodiment of the application at least has the following technical effects or advantages:
the technical scheme is that the method comprises the steps of obtaining the text content and the blank area of the webpage interface of the target webpage, obtaining the target advertisement content according to the text content, determining the text length of the target advertisement content, creating the target advertisement template according to the blank area and the text length of the target advertisement content, rendering the target advertisement template, and adding the target advertisement content into the rendered target advertisement template to generate the advertisement to be delivered.
Drawings
FIG. 1 is a schematic diagram of a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a first embodiment of an advertisement generating method according to the present invention;
FIG. 3 is a flowchart illustrating a second embodiment of an advertisement generating method according to the present invention;
FIG. 4 is a flowchart illustrating a third embodiment of an advertisement generating method according to the present invention;
fig. 5 is a flowchart illustrating a fourth embodiment of an advertisement generating method according to the present invention.
Detailed Description
For a better understanding of the above technical solutions, exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As shown in fig. 1, fig. 1 is a schematic structural diagram of a hardware operating environment according to an embodiment of the present invention.
It should be noted that fig. 1 is a schematic structural diagram of a hardware operating environment of the terminal device.
As an implementation manner, as shown in fig. 1, an embodiment of the present invention relates to a terminal device, where the terminal device includes: a processor 1001, such as a CPU, a memory 1002, and a communication bus 1003. The communication bus 1003 is used to implement connection communication among these components.
The memory 1002 may be a high-speed RAX memory or a non-volatile memory (non-volatile XeXory), such as a disk memory. As shown in fig. 1, a memory 1002, which is a storage medium, may include therein an advertisement generation program; and the processor 1001 may be configured to invoke the advertisement generation program stored in the memory 1002 and perform the following operations:
acquiring text content and blank areas of a webpage interface of a target webpage;
acquiring target advertisement content according to the text content, and determining the text length of the target advertisement content;
creating a target advertisement template according to the blank area and the text length of the target advertisement content;
and rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
acquiring the language type and the content subject of the text content;
acquiring the advertisement content associated with the content subject from a preset advertisement information base;
and when the language type of the obtained advertisement content is the same as that of the text content, taking the obtained advertisement content as the target advertisement content.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
and when the language type of the obtained advertisement content is different from the language type of the text content, translating the obtained advertisement content according to the language type of the text content to obtain the target advertisement content.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
acquiring the text length of the text content;
and determining the text length of the target advertisement content according to the text length of the text content.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
acquiring reading duration for reading the text content according to the text length of the text content;
and determining the text length of the target advertisement content according to the reading duration.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
acquiring size information of the blank area;
generating an original advertisement template according to the size information;
and adjusting the original advertisement template according to the text length of the target advertisement content to obtain the target advertisement template.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
counting historical click data of different webpages;
and taking the webpage with the historical click data larger than a set threshold value as the target webpage.
Further, the processor 1001 may be configured to call the advertisement generation program stored in the memory 1002 and perform the following operations:
generating index information according to the target webpage;
and associating the index information with the advertisement to be launched, and adding the advertisement to be launched into an advertisement list to be launched.
Embodiments of the present invention provide embodiments of an advertisement generation method, it should be noted that although a logical order is shown in the flow chart, in some cases, the steps shown or described may be performed in an order different from that shown or described herein, and the advertisement generation method is applied to creating or generating an advertisement.
As shown in fig. 2, in a first embodiment of the present application, an advertisement generation method of the present application includes the following steps:
step S210: and acquiring text content and blank areas of a webpage interface of the target webpage.
In this embodiment, the target web page refers to a web page expected to be scheduled to deliver an advertisement, and the target web page is obtained through filtering. The process of screening and acquiring the target webpage comprises the following steps: counting historical click data of different webpages; and taking the webpage with the historical click data larger than the set threshold as a target webpage. Specifically, a preset number of webpages are obtained, historical click data of each webpage are obtained through statistics, the historical click data refer to the click frequency of the webpage clicked by a user in the past, then the historical click data of each webpage are compared with a set threshold, and if the historical click data of a webpage is larger than the set threshold, the webpage with the historical click data larger than the set threshold is determined as a target webpage, namely the webpage expected to be put with advertisements. For example, 1000 different and identical web pages are acquired, historical click data of the 1000 web pages are counted, and after comparing that the historical click data of 600 web pages are all larger than a set threshold value, the 600 web pages are web pages expected to be planned to be advertised.
Further, after the target webpage is obtained, the target webpage is read and enters the webpage interface of the target webpage, and text content and blank area in the webpage interface of each target webpage are obtained, wherein the text content includes sentences, paragraphs, chapters and the like, and the blank area refers to an area without content in the webpage interface.
Step S220: and acquiring target advertisement content according to the text content, and determining the text length of the target advertisement content.
In this embodiment, the targeted advertising content is advertising content that is intended for delivery, such as advertising banners. After the text content in the web interface is acquired, the target advertisement content is determined according to the text content, wherein the target advertisement content is related to the text content, for example, an article about travel route arrangement is issued in the web interface of the target web page a, and the target advertisement content is related to travel, such as travel agency pushing, scenic spot pushing, travel route pushing and the like. In addition, the target advertisement content may also be collocated with the text content, for example, the text content is an article about travel by riding, and the target advertisement content may be a vehicle publicizing riding, a living article riding, and the like. The text length of the target advertisement content can be understood as the length of the space of the target advertisement content, which can be measured by the number of words of the target advertisement content, and the more the number of words of the target advertisement content is, the longer the text length is, the less the number of words of the target advertisement content is, and the shorter the text length is.
Specifically, the text length of the target advertisement content is determined according to the text length of the text content of the web interface, that is, after the text content is obtained, the text length of the text content is obtained, and the text length of the target advertisement content is determined according to the text length of the text content. If the text length of the text content is longer, the text length of the target advertisement content can be properly increased to increase the publicity words of the target advertisement content, so that the advertisement propaganda is carried out on the user more comprehensively through the longer target advertisement content; if the text length of the text content is short, the text length of the target advertisement content can be reduced appropriately to reduce the publicity words of the target advertisement content, so that the advertisement publicity is provided for the user through the short target advertisement content. In this way, the length of the target advertisement content can be adaptively set according to the text length of the text content.
Further, determining the text length of the targeted advertisement content according to the text length of the text content includes: acquiring reading duration for reading the text content according to the text length of the text content; and determining the text length of the target advertisement content according to the reading time length. Specifically, the text length of the target advertisement content may be determined according to the reading duration of the user reading the text content, and the reading duration of the text content is determined according to the text length of the text content. For example, if the text length of the text content is longer, the reading time for the user to read the text content is longer, and if the text length of the text content is shorter, the reading time for the user to read the text content is shorter. In consideration of different reading habits of different users, for example, some users like fast reading, only need to know the general meaning of the text content, that is, the reading speed is relatively fast, some users like careful reading, and often need to know the text content deeply, that is, the reading speed is relatively slow, and the like. And then, taking the average value of the reading durations of the different users for reading the text content as the target reading duration for finally determining the text length of the target advertisement content, and further determining the text length of the target advertisement content according to the target reading duration.
For example, the longer the target reading time is, the longer the user often needs to spend for reading, and the user has time to see the advertisement on the web interface halfway, the text length of the target advertisement content can be properly increased to increase the publicity words of the target advertisement content, so that the advertisement propaganda is more comprehensively carried out on the user through the longer target advertisement content; if the text length of the text content is short and the user spends less reading time, the text length of the target advertisement content can be reduced appropriately to reduce the publicity words of the target advertisement content, so that the user can be advertised and publicized through the short target advertisement content. Therefore, the length of the target advertisement content can be adaptively set according to the reading time of the text content.
Step S230: and creating a target advertisement template according to the blank area and the text length of the target advertisement content.
Generally, there are many blank areas in the web interface, for example, blank areas are left on the left side, the right side, the top side and the bottom side of the text content in the web interface, and thus, a suitable position can be selected from these blank areas for advertisement placement. In this embodiment, after determining the blank area of the web interface and the text length of the target advertisement content, for example, a blank area is selected below or on the right side of the text content as a placement position of the advertisement, and then a target advertisement template capable of accommodating the target advertisement content is created at the placement position, where the area of the target advertisement template is not greater than the area of the placement position. For example, if the targeted advertising content includes 10 words, the created targeted advertising template may accommodate 10 words. Therefore, the method can avoid resource waste caused by excessive blank positions left in the target advertisement template.
Step S240: and rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered.
In this embodiment, after the target advertisement template is created, a background of the web interface and a background associated with the text content are obtained, then the target advertisement template is rendered by using the background of the web interface and the background associated with the text content, and then the target advertisement content is added to the rendered target advertisement template, that is, the advertisement to be delivered is generated. The rendering of the target advertisement template can enable the target advertisement template to be fused with the webpage interface and the text content as much as possible, and is beneficial to enabling a user to read the text content of the webpage interface and the delivered advertisement together when reading the text content of the webpage interface after the advertisement is delivered on the webpage interface in the later period, so that the advertising effect of the advertisement is improved.
According to the technical scheme, the method comprises the steps of obtaining the text content and the blank area of the webpage interface of the target webpage, obtaining the target advertisement content according to the text content, determining the text length of the target advertisement content, creating the target advertisement template according to the blank area and the text length of the target advertisement content, rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered.
As shown in fig. 3, in the second embodiment of the present application, the obtaining of the target advertisement content according to the text content includes the following steps:
step S211: acquiring the language type and the content subject of the text content;
step S212: acquiring the advertisement content associated with the content subject from a preset advertisement information base;
step S213: and judging whether the language type of the acquired advertisement content is the same as that of the text content, if so, executing step S214, and if not, executing step S215.
Step S214: and taking the obtained advertisement content as the target advertisement content.
Step S215: and translating the obtained advertisement content according to the language type of the text content to obtain the target advertisement content.
In this embodiment, an advertisement information base storing a large amount of advertisement contents is preset, and various advertisement contents can be searched from the advertisement information base. After the text content of the web interface of the target web page is acquired, the content subject of the text content of the web interface is acquired, and then the advertisement content associated with the content subject is searched from the advertisement information base by taking the content subject as a search condition, for example, if the content subject is a scenic spot introduction, the advertisement content related to the scenic spot propaganda can be searched. Furthermore, because the language types corresponding to the text contents of the web interfaces of different target web pages are different, the language type of the text contents of the web interfaces is also obtained while the content theme of the text contents of the web interfaces is obtained, and then whether the obtained language type of the advertisement contents is the same as the language type of the text contents is judged, if so, language conversion is needed, and the obtained advertisement contents are taken as the target advertisement contents; if not, translating the obtained advertisement content according to the language type of the text content, and taking the translated advertisement content as the target advertisement content. For example, the advertisement contents in the advertisement information base are all in chinese, that is, the language type of the acquired advertisement contents is also in chinese, and if the language type of the text contents is english or other languages, the language type of the acquired advertisement contents needs to be translated into english or other languages, so that the generated advertisement is favorably fused with the text contents of the web interface, and a user can conveniently read the delivered advertisement together when reading the text contents of the web interface.
As shown in fig. 4, in the third embodiment of the present application, step S230 includes the steps of:
step S231: and acquiring the size information of the blank area.
Step S232: and generating an original advertisement template according to the size information.
Step S233: and adjusting the original advertisement template according to the text length of the target advertisement content to obtain the target advertisement template.
In this embodiment, after each blank area in the web interface is determined, one blank area is selected from each blank area as a later advertisement delivery area, and then size information of the selected blank area, such as the length and the width of the selected blank area, is obtained, and according to the size information of the selected blank area, an original advertisement template is randomly generated in the selected blank area, wherein the area of the original advertisement template is not greater than the area of the selected blank area. And then, adjusting the size of the original advertisement template according to the text length of the target advertisement content, and obtaining the target advertisement template after adjusting the original advertisement template, wherein the target advertisement template is the adjusted original advertisement template. Wherein the target advertisement template can accommodate the text length of the target advertisement content. For example, if the targeted advertising content includes 10 words, the targeted advertising template may accommodate 10 words. Therefore, the method can avoid resource waste caused by excessive blank positions left in the target advertisement template.
As shown in fig. 5, in the fourth embodiment of the present application, after step S230, the advertisement generation method of the present application further includes the following steps:
step S240: and generating index information according to the target webpage.
Step S250: and associating the index information with the advertisement to be launched, and adding the advertisement to be launched into an advertisement list to be launched.
In this embodiment, after the advertisement to be delivered is generated, in order to facilitate subsequent advertisement delivery, each target webpage is used as index information, the index information is associated with the advertisement to be delivered generated from the text content of the webpage interface of the target webpage, and the advertisement to be delivered associated with the index information is added to a preset advertisement list to be delivered. Therefore, the advertisement to be delivered list can store the advertisements to be delivered generated by the text contents of the web interfaces of different target web pages, when the advertisements are required to be delivered to any one target web page, the associated advertisements to be delivered can be searched from the advertisement to be delivered list according to the target web page, and the searched advertisements to be delivered are delivered to the corresponding blank area in the web interface of the target web page. For example, the advertisement to be delivered 1 associated with the target webpage a is stored in the advertisement to be delivered list, and if advertisement delivery needs to be performed to the blank area below the text content end position in the target webpage a, the advertisement to be delivered found from the advertisement to be delivered list according to the target webpage a is the advertisement to be delivered 1, and the advertisement to be delivered 1 is delivered to the blank area below the text content end position in the target webpage a. Therefore, by setting index information for the generated advertisement to be launched, the advertisement can be quickly launched on the webpage interface of the target webpage, and the advertisement launching efficiency is improved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be noted that in the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. An advertisement generation method, comprising:
acquiring text content and blank areas of a webpage interface of a target webpage;
acquiring target advertisement content according to the text content, and determining the text length of the target advertisement content;
creating a target advertisement template according to the blank area and the text length of the target advertisement content;
and rendering the target advertisement template, adding the target advertisement content into the rendered target advertisement template, and generating the advertisement to be delivered.
2. The method of claim 1, wherein the step of obtaining targeted advertising content based on the textual content comprises:
acquiring the language type and the content subject of the text content;
acquiring the advertisement content associated with the content subject from a preset advertisement information base;
and when the language type of the obtained advertisement content is the same as that of the text content, taking the obtained advertisement content as the target advertisement content.
3. The method of claim 2, wherein the step of obtaining the advertisement content associated with the content subject from the preset advertisement content library further comprises:
and when the language type of the obtained advertisement content is different from the language type of the text content, translating the obtained advertisement content according to the language type of the text content to obtain the target advertisement content.
4. The method of claim 1, wherein the step of determining the text length of the targeted advertising content comprises:
acquiring the text length of the text content;
and determining the text length of the target advertisement content according to the text length of the text content.
5. The method of claim 4, wherein the step of determining the text length of the targeted advertising content based on the text length of the text content comprises:
acquiring reading duration for reading the text content according to the text length of the text content;
and determining the text length of the target advertisement content according to the reading duration.
6. The method of claim 1, wherein the step of creating a target advertisement template based on the blank area and a text length of the target advertisement content comprises:
acquiring size information of the blank area;
generating an original advertisement template according to the size information;
and adjusting the original advertisement template according to the text length of the target advertisement content to obtain the target advertisement template.
7. The method of claim 1, wherein the step of obtaining the text content and the blank area of the web interface of the target web page is preceded by the step of:
counting historical click data of different webpages;
and taking the webpage with the historical click data larger than a set threshold value as the target webpage.
8. The method of claim 1, wherein the step of adding the advertisement content to the rendered target advertisement template to generate an advertisement to be delivered further comprises, after the step of:
generating index information according to the target webpage;
and associating the index information with the advertisement to be launched, and adding the advertisement to be launched into an advertisement list to be launched.
9. A terminal device, comprising: memory, a processor and an advertisement generation program stored on the memory and executable on the processor, the advertisement generation program when executed by the processor implementing the steps of the advertisement generation method according to any of claims 1-8.
10. A storage medium having stored thereon an advertisement generation program which, when executed by a processor, implements the steps of the advertisement generation method of any one of claims 1-8.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202111280720.4A CN114119070A (en) | 2021-10-29 | 2021-10-29 | Advertisement generation method, device and storage medium |
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| CN202111280720.4A CN114119070A (en) | 2021-10-29 | 2021-10-29 | Advertisement generation method, device and storage medium |
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