CN102868922A - Method and system for playing advertisement - Google Patents
Method and system for playing advertisement Download PDFInfo
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- CN102868922A CN102868922A CN2012103354085A CN201210335408A CN102868922A CN 102868922 A CN102868922 A CN 102868922A CN 2012103354085 A CN2012103354085 A CN 2012103354085A CN 201210335408 A CN201210335408 A CN 201210335408A CN 102868922 A CN102868922 A CN 102868922A
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Abstract
The invention discloses a method for playing advertisements, which comprises the following steps: implanting an identity identification number ID into the video; implanting a sub-ID into a preset advertisement to be inserted into the video; in the video playing process, searching a corresponding sub-ID according to the ID, and searching a corresponding advertisement according to the sub-ID; and downloading and playing the advertisement. The invention also provides a system for playing the advertisement. The invention can improve the flexibility and the interactivity of the existing video playing system, so that audiences can accept the advertisement insertion more easily.
Description
Technical field
The invention belongs to technical field of video processing, particularly a kind of method and system of broadcast advertisement.
Background technology
Current, when watching various types of programs by video equipments such as TVs, often can see the figure of advertisement.Existing audio/video player system, ad content is namely play in the program playing process by playing end after being formulated by businessman, does not consider user's impression, for example when video content is food, the advertisement of intercutting is amenities, and such advertisement causes that very easily spectators dislike.
Summary of the invention
Main purpose of the present invention is to provide a kind of method of broadcast advertisement, is intended to solve in the prior art audio/video player system and does not consider user's impression, the technical problem that causes spectators to dislike when video playback.
In order to realize goal of the invention, the invention provides a kind of method of broadcast advertisement, may further comprise the steps:
For video is implanted identify label number ID;
For wanting to intercut the default advertisement implanted device ID in the described video;
In video display process, search corresponding with it sub-ID according to described ID, and search corresponding advertisement according to described sub-ID;
Download described advertisement and broadcast.
Preferably, described is to comprise among the default advertisement implanted device ID that wants to intercut in the described video:
Set up the relation between described sub-ID and the described ID;
For the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.
Preferably, described in video display process, search with it corresponding sub-ID according to described ID, and also comprise after searching corresponding advertisement according to described sub-ID:
Determine the position of playback equipment according to the IP address of playback equipment;
According to the address information of described advertisement, from described advertisement, find out the advertisement with the playback equipment location matches.
Preferably, described address information according to described advertisement also comprises find out the advertisement with the playback equipment location matches from described advertisement after:
Generating advertisement timetable and advertisement display list;
Described time spot table comprises the advertisement broadcast constantly, playing duration and advertisement size; Described advertisement display list comprises the display position of advertisement and the size of demonstration.
Preferably, the step of described downloads ad and broadcast comprises:
When video not yet is played to the advertisement insertion time point, download advertisement corresponding to this video, time spot table and advertisement display list;
Resolve described time spot table and advertisement display list, obtain advertisement broadcast information and advertisement and show information;
When video playback arrives the advertisement insertion time point, show the information broadcast advertisement according to described advertisement broadcast information and advertisement.
Preferably, comprise in the described step according to advertisement broadcast information and advertisement demonstration information broadcast advertisement:
The breviary picture that in playback equipment, shows described advertisement, and after receiving user's play instruction, in playback equipment, show the complete picture of described advertisement.
The present invention also provides a kind of system of broadcast advertisement, comprises sign implanting device, server and playback equipment, wherein,
Described sign implanting device is used to video to implant ID, and for wanting to intercut the default advertisement implanted device ID in the described video;
Described server is used for preserving described ID, described sub-ID and described default advertisement, and in video display process, search corresponding with it sub-ID according to described ID, and search corresponding default advertisement according to described sub-ID;
Described playback equipment is used for from described server downloads ad and plays.
Preferably, described sign implanting device also is used for:
Set up the relation between described sub-ID and the described ID;
For the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.
Preferably,, described server comprises:
The advertising message enquiry module is used for the sub-ID that inquiry and described ID are complementary, and searches corresponding with it default advertisement according to described sub-ID;
The advertising message enquiry module also is used for the address information according to described advertisement, finds out the advertisement with the playback equipment location matches from described advertisement.
Preferably, described server also comprises:
The advertising message generation module is used for generating advertisement timetable and advertisement display list.
Preferably, described playback equipment comprises:
Download module is used for when video not yet is played to the advertisement insertion time point, downloads advertisement corresponding to this video, time spot table and advertisement display list;
Parsing module is used for resolving described time spot table and advertisement display list, obtains advertisement broadcast information and advertisement and shows information;
Playing module is used for when video playback arrives the advertisement insertion time point, shows the information broadcast advertisement according to described advertisement broadcast information and advertisement.
Preferably, described playing module is further used for showing the breviary picture of described advertisement in playback equipment, and after receiving user's play instruction, shows the complete picture of described advertisement in playback equipment.
The present invention is that video is implanted ID and in the server stores advertisement corresponding with this ID, when video playback, playback equipment is searched the advertisement relevant with video content according to ID, for example, when video content is food, can find out the advertisement relevant with this food according to ID, thus the flexibility of lifting audio/video player system and interactive, so that the more acceptant commercial breaks of spectators.
Description of drawings
Fig. 1 is the flow chart of the method for broadcast advertisement in one embodiment of the invention;
Fig. 2 is for wanting to intercut the flow chart of steps of the default advertisement implanted device ID in the described video in one embodiment of the invention;
Fig. 3 is the flow chart of steps of searching corresponding advertisement in one embodiment of the invention according to sub-ID;
Fig. 4 is the flow chart of steps that playback equipment is also play from the server downloads ad in one embodiment of the invention;
Fig. 5 is the structural representation of the system of broadcast advertisement in one embodiment of the invention;
Fig. 6 is the structural representation of server in a preferred embodiment of the present invention;
Fig. 7 is the structural representation of server in another preferred embodiment of the present invention;
Fig. 8 is the structural representation of playback equipment in one embodiment of the invention.
The realization of the object of the invention, functional characteristics and advantage are described further with reference to accompanying drawing in connection with embodiment.
Embodiment
Should be appreciated that specific embodiment described herein only is used for explaining the present invention, be not intended to limit the present invention.
With reference to Fig. 1, be the method flow diagram of broadcast advertisement in one embodiment of the invention.In the embodiment of the invention, the method for broadcast advertisement may further comprise the steps:
Step S10 is for video is implanted ID(Identity, identify label number); In the embodiment of the invention, video can be stored in the carriers such as CD, USB flash disk, hard disk or network for film, TV or other audio/video files etc., and video also can be the online displaying video itself that the streaming media service merchant provides.ID is the video identify label, for example, the corresponding ID of film, some collection TV play then each set pair are answered an ID.In the embodiment of the invention, video distribution end can be implanted to ID by equipment such as computers the beginning of video, so just can when playing it being uploaded onto the server, certainly also can optionally implant as required.
Step S20 is for wanting to intercut the default advertisement implanted device ID in the described video; Sub-ID is the advertising segment identify label, in the video a plurality of advertising segments may be arranged, and a plurality of sub-ID are also just arranged, and a plurality of sub-ID are corresponding with the ID of video.Set after ID and the sub-ID, preserve ID and want to intercut default advertisement in the video; For example, can receive and preserve by server the ID of the current displaying video content end that transmits from the playback equipment end.This server can be a computer cluster, has a high-volume database, store ad data in this database, the play position of the time of playing such as the corresponding relation of ad content, sub-ID and video ID, advertisement, duration, advertisement size and the advertisement that advertisement is play etc., and server can be searched the ad data relevant with this video ID and return to the processing of playback equipment end in database.In embodiments of the present invention, the advertisement data store that advertiser can will be relevant with video before displaying video is in the database of server, and as the video ID that receives from playback equipment, server just can be retrieved associated advertising message in database.
Step S30 in video display process, searches corresponding with it sub-ID according to described ID, and searches corresponding advertisement according to described sub-ID; In video display process, the ID of this video can be sent to server; Playback equipment mainly refer to can the displaying video content equipment, such as the Digital Television that can play this video content of TV etc., perhaps DVD/BD these play the equipment of video disc video contents, and the PC etc. that can play USB flash disk/hard disk video.Playback equipment can be resolved video content in embodiments of the present invention, and can resolve the supplementary of video content end, and the identification information after send resolving by network connection service device end is to server end.Server searches whether there be the sub-ID corresponding with this ID in the database according to the video ID that obtains, and if had illustrate have the advertisement corresponding with video content can be for download.
Step S40, downloads ad is also play.For example, playback equipment can video playback to advertisement insertion before the time from the server downloading advertising data, in order to play.
The present invention passes through for video implantation ID and in the server stores advertisement corresponding with this ID, and when video playback, playback equipment uploads onto the server ID, searches advertisement by server according to ID, for the playback equipment downloading and playing.
With reference to Fig. 2, in a preferred embodiment of the present invention, above-mentioned steps S20 comprises:
Step S21 sets up the relation between described sub-ID and the described ID; Relation between sub-ID and the ID can be singly to list, also can be singly to many relations, namely video can corresponding advertisement also can corresponding a plurality of advertisements.For example, if video ID is ABCD000000000001, then sub-ID can be 000001, also can be 000001,000002,000003 and 000004.
Step S22 is for the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.For example, if advertisement is play in Beijing, then implant Pekinese's address information for default advertisement, this address information can represent with the network address.
Referring to Fig. 3, in a preferred embodiment of the present invention, above-mentioned steps S30 comprises:
Step S31 determines the position of playback equipment according to the IP address of playback equipment;
Step S32 according to the address information of described advertisement, finds out the advertisement with the playback equipment location matches from described advertisement.
In the embodiment of the invention, server is before receiving the ID that playback equipment is uploaded, and advertisement with this ID coupling has prestored in its database.When TV or other playback equipments were play video in any one embodiment of the invention, the ID numbering of this video was read playback equipment when displaying video inner.Playback equipment is after reading this ID, this ID can be uploaded onto the server, search in database for server, if in database, can find the advertisement corresponding with this video ID, then further from these advertisements, find out the advertisement with playback equipment IP matching addresses.For example, if the video content of current broadcast themes as food, playback equipment is on A ground, and then server is searched in database and whether had the advertisement relevant with food, and the address of this advertisement is A ground.The present invention intercuts the advertisement relevant with video content and advertising address when video playback and the spectators present position is relevant, has promoted the flexibility of existing audio/video player system and interactive, so that the more acceptant commercial breaks of spectators.For example, when spectators when watching TV, if the video of the current broadcast of TV is the food theme, ad content also is take food as main so, and the address in the advertisement also is near the zone the playback equipment address, so, can whether there be the article relevant with ad content so that spectators know its present position, feel very convenient, therefore the dislike degree of advertisement reduced more acceptant advertisement insertion.
In above-described embodiment, also comprise after finding out the advertisement with the IP matching addresses:
Generating advertisement timetable and advertisement display list;
Described time spot table comprises the advertisement broadcast constantly, playing duration and advertisement size; Described advertisement display list comprises the display position of advertisement and the size of demonstration.
Time spot content and the Method of Data Organization of table can see table 1.
Table 1
In the table 1, video ID: i.e. the unique id number of video, before distribution, to determine, different video can not repeat;
Sub-ID: at the ID of the advertising segment of each video inside, be used for corresponding with the ad data organization table;
Video total length: the total length of expression video;
The advertisement time started: the broadcast start time of expression advertisement;
Duration: the time span that the expression advertisement shows, i.e. advertisement playing duration;
Size of data: if the expression advertisement needs to download the byte number that needs;
Whether using: represent whether this advertisement is available at present.
The display position of advertisement refers to the position that advertisement shows in playback equipment, for example be center or corner or avris, and the size that advertisement shows refers to the map sheet size that shows in playback equipment.The content of concrete advertisement display list please refer to following table 2.
Table 2
In the table 2, little image data is illustrated in spectators and does not select the advertisement thumbnail that shows on the screen before the advertisement;
Large image data represents spectators at the complete advertisement figure that thumbnail advertisement rear active interested is selected watch, and complete advertisement figure can show more content;
Display position 1: 32 16 system data representations are used in this position, wherein front 16 bit data represent the X coordinate, rear 16 bit representation Y coordinate datas, therefore, it can be used for representing the advertisement putting of 65535 x, 65535 pixel screens, satisfy existing level fully, this data block only is used for little image data;
Display size 1: 32 16 system data representations are used in this position, wherein front 16 bit data represent the width of picture, the height of rear 16 bit representation pictures, therefore, it can be used for representing the advertisement putting of 65535 x, 65535 pixel screens, satisfy existing level fully, this data block only is used for little image data;
Display position 2: 32 16 system data representations are used in this position, wherein front 16 bit data represent the X coordinate, rear 16 bit representation Y coordinate datas, therefore, it can be used for representing the advertisement putting of 65535 x, 65535 pixel screens, satisfy existing level fully, this data block only is used for large image data;
Display size 2: 32 16 system data representations are used in this position, wherein front 16 bit data represent the width of picture, the height of rear 16 bit representation pictures, therefore, it can be used for representing the advertisement putting of 65535 x, 65535 pixel screens, satisfy existing level fully, this data block only is used for large image data.
With reference to shown in Figure 4, in a preferred embodiment of the present invention, above-mentioned steps S40 can comprise:
Step S41 when video not yet is played to the advertisement insertion time point, downloads advertisement corresponding to this video, time spot table and advertisement display list; For example, the reproduction time of certain advertising presupposition is the 10th minute after video begins, then playback equipment at this moment between before namely from server downloads ad and relative played data and be cached to this locality.
Step S42 resolves described time spot table and advertisement display list, obtains advertisement broadcast information and advertisement and shows information; In the embodiment of the invention, playback equipment downloads to the corresponding time spot table of video ID in the playback equipment, and the time spot table is resolved, and obtains the advertisement insertion point of whole video and the information such as data traffic of advertisement.Can be built-in in order to resolve the parsing module of above-mentioned time spot table and advertisement display list in playback equipment, show information to obtain advertisement broadcast information and advertisement.For example, obtain the length size etc. of advertisement reproduction time, advertisement playing duration and advertisement display position and demonstration.
Step S43 when video playback arrives the advertisement insertion time point, shows the information broadcast advertisement according to described advertisement broadcast information and advertisement.In the embodiment of the invention, playback equipment can show self-defined UI(User Interface, user interface), Show Picture by the mode of programming.
In the embodiment of the invention, the mode that advertisement is play has multiple, for example can play-over, and also can play first a thumbnail, then after receiving user's play instruction, shows the complete picture of described advertisement in playback equipment.A kind of scheme after the present invention is preferred namely shows the breviary picture of described advertisement, and after receiving user's play instruction, shows the complete picture of described advertisement in playback equipment in playback equipment.
The present invention also provides a kind of system of broadcast advertisement, can realize said method.With reference to shown in Figure 5, this system comprises sign implanting device 10, server 20 and playback equipment 30, wherein,
Described sign implanting device 10 is used to video to implant ID, and for wanting to intercut the default advertisement implanted device ID in the described video;
Described server 20 is used for preserving described ID, described sub-ID and described default advertisement, and in video display process, search corresponding with it sub-ID according to described ID, and search corresponding default advertisement according to described sub-ID;
Described playback equipment 30 is used for downloads ad and plays.
In the embodiment of the invention, sign implanting device 10 can be computer etc., video can be stored in the carriers such as CD, USB flash disk, hard disk or network for film, TV or other audio/video files etc., and video also can be the online displaying video itself that the streaming media service merchant provides.Sign implanting device 10 can be implanted to ID the beginning of video, so just can when playing it uploaded onto the server 20.Certainly also can optionally implant as required.10 pairs of videos of sign implanting device identify and need to satisfy several conditions:
1, each video content need to have a unique ID numbering.For example: the China the on＜the tip of the tongue〉the first collection integrated unique ID numbering in the data of video at first before show in the whole nation, then distribution, and will guarantee in video compression, this ID can not be eliminated in the process of recodification;
2, video is not by montage, and the video length of namely playing at playback equipment is basically identical. and error should be above 1 second.
In the embodiment of the invention, server 20 is that a computer or a batch total are calculated a group of planes, and it can receive and preserve the ID of the current displaying video content end that transmits from playback equipment 30 ends.Server 20 has a high-volume database 21, is used for the storage data.Store ad data in this database 21, the play position of the time of playing such as the corresponding relation of ad content, ad content and video ID, advertisement, duration, advertisement size and the advertisement that advertisement is play etc., and server 20 can be searched the ad data relevant with this video ID and return to the processing of playback equipment end in database 21.In embodiments of the present invention, advertiser can will be relevant with video before displaying video advertisement data store in the database of server, as the video ID and the player IP(Internet Protocol that receive from playback equipment, Internet protocol) during the address, server just can be retrieved associated advertising message in database.In the embodiment of the invention, the specific requirement of server 20 can comprise:
1, server need to have the ability of access Internet, and very high access speed need to be arranged;
2, server need to have higher data throughout;
3, server need to have a powerful database, the related information of recording of video ID and advertisement and advertisement detailed information.
In the embodiment of the invention, playback equipment 30 possesses following condition:
At first, playback equipment 30 has network accessibility, namely is linked into the ability of Internet, no matter modes such as eth or wifi;
In the embodiment of the invention, sign implanting device 10 is further used for:
Set up the relation between described sub-ID and the described ID; Relation between sub-ID and the ID can be singly to list, also can be singly to many relations, namely video can corresponding advertisement also can corresponding a plurality of advertisements.For example, if video ID is ABCD000000000001, then sub-ID can be 000001, also can be 000001,000002,000003 and 000004.
For the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.For example, if advertisement is play in Beijing, then implant Pekinese's address information for default advertisement, this address information can represent with the network address.
With reference to Fig. 6, in a preferred embodiment of the present invention, server 20 comprises:
Advertising message enquiry module 22, be used for the default advertisement that inquiry and described ID are complementary, and search with it corresponding default advertisement according to described sub-ID, and also be used for the address information according to described advertisement, from described advertisement, find out the advertisement with the playback equipment location matches.
In the embodiment of the invention, server 20 is before receiving the ID that playback equipment 30 is uploaded, and default advertisement with this ID coupling has prestored in its database 21.When TV or other playback equipments were play video in any one embodiment of the invention, the ID numbering of this video was read playback equipment 30 inside when displaying video.Playback equipment 30 is after reading this ID, this ID can be uploaded onto the server 20, search in database for advertising message enquiry module 22, if advertising inquiry module 22 can find the advertisement corresponding with this video ID in database, then further from these advertisements, find out the advertisement with playback equipment IP matching addresses.For example, if the video content of current broadcast themes as food, playback equipment is on A ground, and then advertising message enquiry module 22 is searched in database and whether had the advertisement relevant with food, and the address of this advertisement is A ground.
With reference to Fig. 7, in a preferred embodiment of the present invention, server 20 also comprises:
Advertising message generation module 23 is used for generating advertisement timetable and advertisement display list; Described time spot table comprises the advertisement broadcast constantly, playing duration and advertisement size; Described advertisement display list comprises the display position of advertisement and the size of demonstration.Time spot content and the Method of Data Organization of table can be referring to front table 1.The content of advertisement display list and Method of Data Organization please refer to front table 2.
With reference to shown in Figure 8, in a preferred embodiment of the present invention, playback equipment 30 comprises:
Parsing module 32 is used for resolving described time spot table and advertisement display list, obtains advertisement broadcast information and advertisement and shows information; For example, playback equipment downloads to the corresponding time spot table of video ID in the playback equipment, and the time spot table is resolved, and obtains the advertisement insertion point of whole video and the information such as data traffic of advertisement.Parsing module 32 can obtain the length size of advertisement reproduction time, advertisement playing duration and advertisement display position and demonstration etc.
Playing module 33 is used for when video playback arrives the advertisement insertion time point, shows the information broadcast advertisement according to described advertisement broadcast information and advertisement.In the embodiment of the invention, playing module 33 can show self-defined UI(User Interface, user interface), Show Picture by the mode of programming.
In a preferred embodiment, playing module 33 is further used for showing the breviary picture of described advertisement in playback equipment, and after receiving user's play instruction, shows the complete picture of described advertisement in playback equipment 30.
Below only be the preferred embodiments of the present invention; be not so limit claim of the present invention; every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to do; or directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present invention.
Claims (12)
1. the method for a broadcast advertisement is characterized in that, may further comprise the steps:
For video is implanted identify label number ID;
For wanting to intercut the default advertisement implanted device ID in the described video;
In video display process, search corresponding with it sub-ID according to described ID, and search corresponding advertisement according to described sub-ID;
Download described advertisement and broadcast.
2. the method for broadcast advertisement as claimed in claim 1 is characterized in that, described is to comprise among the default advertisement implanted device ID that wants to intercut in the video:
Set up the relation between described sub-ID and the described ID;
For the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.
3. the method for broadcast advertisement as claimed in claim 2 is characterized in that, and is described in video display process, searches with it corresponding sub-ID according to described ID, and also comprises after searching corresponding advertisement according to described sub-ID:
Determine the position of playback equipment according to the IP address of playback equipment;
According to the address information of described advertisement, from described advertisement, find out the advertisement with the playback equipment location matches.
4. the method for broadcast advertisement as claimed in claim 3 is characterized in that, described address information according to described advertisement also comprises find out the advertisement with the playback equipment location matches from described advertisement after:
Generating advertisement timetable and advertisement display list;
Described time spot table comprises the advertisement broadcast constantly, playing duration and advertisement size; Described advertisement display list comprises the display position of advertisement and the size of demonstration.
5. the method for broadcast advertisement as claimed in claim 4 is characterized in that, described downloads ad and the step of playing comprise:
When video not yet is played to the advertisement insertion time point, download advertisement corresponding to this video, time spot table and advertisement display list;
Resolve described time spot table and advertisement display list, obtain advertisement broadcast information and advertisement and show information;
When video playback arrives the advertisement insertion time point, show the information broadcast advertisement according to described advertisement broadcast information and advertisement.
6. the method for broadcast advertisement as claimed in claim 5 is characterized in that, comprises in the described step according to advertisement broadcast information and advertisement demonstration information broadcast advertisement:
The breviary picture that in playback equipment, shows described advertisement, and after receiving user's play instruction, in playback equipment, show the complete picture of described advertisement.
7. the system of a broadcast advertisement is characterized in that, comprises sign implanting device, server and playback equipment, wherein,
Described sign implanting device is used to video to implant ID, and for wanting to intercut the default advertisement implanted device ID in the described video;
Described server is used for preserving described ID, described sub-ID and described default advertisement, and in video display process, search corresponding with it sub-ID according to described ID, and search corresponding default advertisement according to described sub-ID;
Described playback equipment is used for downloads ad and plays.
8. system as claimed in claim 7 is characterized in that, described sign implanting device also is used for:
Set up the relation between described sub-ID and the described ID;
For the address information of described default advertisement is implanted in the default advertisement of wanting to intercut in the described video.
9. system as claimed in claim 8 is characterized in that, described server comprises:
The advertising message enquiry module is used for the sub-ID that inquiry and described ID are complementary, and searches corresponding with it default advertisement according to described sub-ID;
The advertising message enquiry module also is used for the address information according to described advertisement, finds out the advertisement with the playback equipment location matches from described advertisement.
10. system as claimed in claim 8 or 9 is characterized in that, described server also comprises:
The advertising message generation module is used for generating advertisement timetable and advertisement display list.
11. system as claimed in claim 10 is characterized in that, described playback equipment comprises:
Download module is used for when video not yet is played to the advertisement insertion time point, downloads advertisement corresponding to this video, time spot table and advertisement display list;
Parsing module is used for resolving described time spot table and advertisement display list, obtains advertisement broadcast information and advertisement and shows information;
Playing module is used for when video playback arrives the advertisement insertion time point, shows the information broadcast advertisement according to described advertisement broadcast information and advertisement.
12. system as claimed in claim 11 is characterized in that, described playing module is further used for showing the breviary picture of described advertisement in playback equipment, and after receiving user's play instruction, shows the complete picture of described advertisement in playback equipment.
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