CN102868922B - Method and system for playing advertisement - Google Patents
Method and system for playing advertisement Download PDFInfo
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- CN102868922B CN102868922B CN201210335408.5A CN201210335408A CN102868922B CN 102868922 B CN102868922 B CN 102868922B CN 201210335408 A CN201210335408 A CN 201210335408A CN 102868922 B CN102868922 B CN 102868922B
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Abstract
The invention discloses a method for playing advertisements, which comprises the following steps: implanting an identity identification number ID into the video; implanting a sub-ID into a preset advertisement to be inserted into the video; in the video playing process, searching a corresponding sub-ID according to the ID, and searching a corresponding advertisement according to the sub-ID; and downloading and playing the advertisement. The invention also provides a system for playing the advertisement. The invention can improve the flexibility and the interactivity of the existing video playing system, so that audiences can accept the advertisement insertion more easily.
Description
Technical field
The invention belongs to technical field of video processing, particularly to a kind of method and system playing advertisement
。
Background technology
Currently, when by the video equipment such as TV viewing various types of programs, often it can be seen that advertisement
Figure.Existing audio/video player system, ad content after being formulated by businessman i.e. by play end
Program playing process is play, does not considers user's perception, such as when video content is food
, the advertisement intercutted is hygienic article, and such advertisement easily causes spectators to dislike.
Summary of the invention
Present invention is primarily targeted at a kind of method playing advertisement of offer, it is intended to solve prior art
Middle audio/video player system does not considers user's perception when video playback, causes the technology that spectators dislike
Problem.
In order to realize goal of the invention, the present invention provides a kind of method playing advertisement, comprises the following steps
:
Identity number ID is implanted for video;
For being intended to the default advertisement implanted device ID intercutting in described video;
In video display process, search corresponding sub-ID according to described ID, and according to described son
ID searches corresponding advertisement;
Download described advertisement and play.
Preferably, the described default advertisement implanted device ID for being intended to intercut in described video includes:
Set up the relation between described sub-ID and described ID;
For being intended to the address information of the default advertisement described default advertisement of implantation intercutting in described video.
Preferably, described in video display process, search corresponding sub-ID according to described ID,
And also include after searching corresponding advertisement according to described sub-ID:
IP address according to playback equipment determines the position of playback equipment;
According to the address information of described advertisement, find out from described advertisement and playback equipment location matches
Advertisement.
Preferably, the described address information according to described advertisement, find out from described advertisement and play
Also include after the advertisement of device location coupling:
Generate time spot table and advertisement display table;
Described time spot table includes that moment, playing duration and advertisement size are play in advertisement;Described advertisement
Display table includes display position and the size of display of advertisement.
Preferably, described downloads ad the step play include:
When video is not yet played to advertisement insertion time point, download advertisement corresponding to this video, advertisement
Timetable and advertisement display table;
Resolve described time spot table and advertisement display table, obtain advertisement broadcast information and advertisement display letter
Breath;
When video playback to advertisement insertion time point, show according to described advertisement broadcast information and advertisement
Information plays advertisement.
Preferably, the described step showing information broadcasting advertisement according to advertisement broadcast information and advertisement is wrapped
Include:
In playback equipment, show the breviary picture of described advertisement, and receive the play instruction of user
After, playback equipment shows the complete picture of described advertisement.
The present invention also provides for a kind of system playing advertisement, including identifying implantation equipment, server and broadcasting
Put equipment, wherein,
Described mark implantation equipment is for implanting ID for video, and intercuts in described video for being intended to
Preset advertisement implanted device ID;
Described server is used for preserving described ID, described sub-ID and described default advertisement, and is regarding
Frequently, in playing process, search corresponding sub-ID according to described ID, and look into according to described sub-ID
Look for the default advertisement of correspondence;
Described playback equipment is used for from described server downloads ad and plays.
Preferably, described mark implantation equipment is additionally operable to:
Set up the relation between described sub-ID and described ID;
For being intended to the address information of the default advertisement described default advertisement of implantation intercutting in described video.
Preferably, described server includes:
Advertising message enquiry module, the sub-ID matched with described ID for inquiry, and according to described son
ID searches corresponding default advertisement;
Advertising message enquiry module, is additionally operable to the address information according to described advertisement, from described advertisement
Find out and the advertisement of playback equipment location matches.
Preferably, described server also includes:
Advertising message generation module, is used for generating time spot table and advertisement display table.
Preferably, described playback equipment includes:
Download module, for when video is not yet played to advertisement insertion time point, downloads this video pair
Advertisement, time spot table and the advertisement display table answered;
Parsing module, is used for resolving described time spot table and advertisement display table, obtains advertisement and plays letter
Breath and advertisement show information;
Playing module, for when video playback to advertisement insertion time point, plays according to described advertisement
Information and advertisement display information play advertisement.
Preferably, described playing module is further used for showing the breviary of described advertisement in playback equipment
Picture, and after receiving the play instruction of user, playback equipment shows described advertisement
Complete picture.
The present invention is that video is implanted ID and stores the advertisement corresponding with this ID at server, works as video playback
Time, playback equipment is searched the advertisement relevant to video content according to ID, such as, is worked as video content
During for food, the advertisement relevant to this food can be found out according to ID, thus promote video playback
The motility of system and interactive so that spectators are easier to accept commercial breaks.
Accompanying drawing explanation
Fig. 1 is the flow chart of the method playing advertisement in one embodiment of the invention;
Fig. 2 is for being intended to the default advertisement implanted device ID intercutting in described video in one embodiment of the invention
Flow chart of steps;
Fig. 3 is the flow chart of steps searching corresponding advertisement in one embodiment of the invention according to sub-ID;
Fig. 4 be in one embodiment of the invention playback equipment from server downloads ad the steps flow chart play
Figure;
Fig. 5 is the structural representation of the system playing advertisement in one embodiment of the invention;
Fig. 6 is the structural representation of server in a preferred embodiment of the present invention;
Fig. 7 is the structural representation of server in another preferred embodiment of the present invention;
Fig. 8 is the structural representation of playback equipment in one embodiment of the invention.
The realization of the object of the invention, functional characteristics and advantage will in conjunction with the embodiments, do referring to the drawings into one
Step explanation.
Detailed description of the invention
Should be appreciated that specific embodiment described herein is used only for explaining the present invention, be not used to
Limit
Determine the present invention.
With reference to Fig. 1, for one embodiment of the invention is play the method flow diagram of advertisement.The embodiment of the present invention
In, the method playing advertisement comprises the following steps:
Step S10, implants ID(Identity, identity number for video);The embodiment of the present invention
In, video can be film, TV or other audio/video files etc., can be stored in CD, USB flash disk
, the carrier such as hard disk or network, video can also be that online broadcasting that streaming media service business provides regards
Frequency itself.ID is video identity, such as, a corresponding ID of film, some current collections
Depending on the play corresponding ID of the most each collection.In the embodiment of the present invention, video distribution end can be by calculating
ID is implanted to the beginning of video by the equipment such as machine, thus can uploaded in time playing
To server, certainly optionally implant also dependent on needs.
Step S20, for being intended to the default advertisement implanted device ID intercutting in described video;Sub-ID i.e. advertising film
Section identity, may have multiple advertising segment in a video, the most just have many sub-ID, many
Individual sub-ID is corresponding with the ID of video.After setting ID and sub-ID, preserve ID and be intended to intercut and regard
Default advertisement in Pin;Such as, can be received by server and preserve from playback equipment end biography
The ID of the currently playing video content end passed.This server can be a computer cluster, has one
Individual high-volume database, in this data base storage have ad data, such as ad content, sub-ID with
The corresponding relation of video ID, advertisement play time, advertisement play duration, advertisement size with
And the play position etc. of advertisement, and server can search relevant to this video ID in data base
Ad data and return to playback equipment end process.In embodiments of the present invention, advertiser can
With in playing the data base that the ad data relevant to video is stored before video server,
When receiving the video ID from playback equipment, server just can be retrieved therewith in data base
Relevant advertising message.
Step S30, in video display process, searches corresponding sub-ID, and root according to described ID
Corresponding advertisement is searched according to described sub-ID;In video display process, the ID of this video can be sent out
Deliver to server;Playback equipment is primarily referred to as playing the equipment of video content, such as can
Play the DTV etc. of this video content of TV, or these broadcasting video disc videos of DVD/BD
The equipment of content, and the PC etc. of USB flash disk/hard disc video can be play.Real in the present invention
Execute playback equipment in example and can resolve video content, and the auxiliary of video content end can be resolved
Information, and send the identification information after resolving to server end by network attached server end.
Server, according to the video ID obtained, searches in data base whether there is the sub-ID corresponding with this ID
If had, illustrate to there are the advertisement corresponding with video content available for download.
Step S40, downloads ad is also play.Such as, playback equipment can be in video playback to advertisement insertion
From server downloading advertising data before time, in order to play.
The present invention is by implanting ID for video and storing the advertisement corresponding with this ID, at video at server
During broadcasting, ID is uploaded onto the server by playback equipment, server search advertisement according to ID, with
Download for playback equipment and play.
With reference to Fig. 2, in a preferred embodiment of the present invention, above-mentioned steps S20 includes:
Step S21, sets up the relation between described sub-ID and described ID;Relation between sub-ID and ID can
With single pair of list, it is also possible to the relation that single pair of is many, i.e. one video can also may be used in a corresponding advertisement
With corresponding multiple advertisements.Such as, if video ID is ABCD000000000001, the most sub-ID can
Think 000001, it is also possible to be 000001,000002,000003 and 000004.
Step S22, for being intended to the address of the default advertisement described default advertisement of implantation intercutting in described video
Information.Such as, if advertisement is play in Beijing, then for presetting advertisement implantation Pekinese address information
, this address information can represent with the network address.
Seeing Fig. 3, in a preferred embodiment of the present invention, above-mentioned steps S30 includes:
Step S31, determines the position of playback equipment according to the IP address of playback equipment;
Step S32, according to the address information of described advertisement, finds out and playback equipment from described advertisement
The advertisement of location matches.
In the embodiment of the present invention, server is before receiving the ID that playback equipment is uploaded, in its data
Prestored in storehouse the advertisement mated with this ID.TV or other playback equipments are play any
During video in one embodiment of the present invention, the ID numbering of this video is read when playing video
Get inside playback equipment.This ID, after reading this ID, can be uploaded to by playback equipment
Server, searches in data base for server, regards with this if can find in data base
Frequently corresponding for ID advertisement, finds out and playback equipment IP address the most further from these advertisements
The advertisement joined.Such as, if currently playing video content topic is food, playback equipment is on A ground
, then server searches whether to exist the advertisement relevant to food in data base, and this advertisement
Address is A ground.The present invention intercuts the advertisement relevant to video content and advertisement when video playback
Address is relevant to spectators present position, improves motility and the interaction of existing audio/video player system
Property so that spectators are easier to accept commercial breaks.Such as, when spectators are when watching TV, if
The currently playing video of TV is food theme, then ad content is also based on food, and
And the address in advertisement is also the region near playback equipment address, so, can
Making spectators know whether its present position exists the article relevant to ad content, sensation is very
Convenient, therefore
The dislike degree of advertisement is reduced, it is easier to accept advertisement insertion.
In above-described embodiment, also include after finding out the advertisement mated with IP address:
Generate time spot table and advertisement display table;
Described time spot table includes that moment, playing duration and advertisement size are play in advertisement;Described advertisement
Display table includes display position and the size of display of advertisement.
Content and the Method of Data Organization of time spot table can be found in table 1 below.
Table 1
In table 1, video ID: the i.e. unique id number of video, before distribution, determine, different video can not
Repeat;
Sub-ID: at the ID of the advertising segment within each video, for corresponding with ad data organization table
;
Video footage: represent the total length of video;
The advertisement time started: represent the broadcast start time of advertisement;
Persistent period: represent the time span that advertisement shows, i.e. advertisement playing duration;
Size of data: if representing that advertisement needs to download the byte number needed;
Whether with: represent the most whether this advertisement can be used.
The display position of advertisement refers to the position that advertisement shows in playback equipment, e.g. hit exactly still
Corner or avris, the size that advertisement shows refers to the map sheet size of display in playback equipment
.The content of concrete advertisement display table refer to table 2 below.
Table 2
In table 2, little image data represents the advertisement contracting of display on the forth screen that spectators do not select advertisement
Sketch map;
Big image data represents that spectators are actively selecting the complete wide of viewing to thumbnail advertisement after interested
Accusing figure, complete Ad figure can show more content;
Display position 1: this position uses 16 binary data of 32 to represent, the most front 16 bit data represent
X-coordinate, latter 16 represent Y coordinate data, and therefore, it can be used to represent 65535 x 65
The advertisement putting of 535 pixel screen, fully meets existing level, and this data block is served only for little figure
Sheet data;
Display size 1: this position uses 16 binary data of 32 to represent, the most front 16 bit data represent
The width of picture, rear 16 height representing picture, therefore, it can be used to represent 65535
The advertisement putting of x 65535 pixel screen, fully meets existing level, and this data block is only used
In little image data;
Display position 2: this position uses 16 binary data of 32 to represent, the most front 16 bit data represent
X-coordinate, latter 16 represent Y coordinate data, and therefore, it can be used to represent 65535 x 65
The advertisement putting of 535 pixel screen, fully meets existing level, and this data block is served only for scheming greatly
Sheet data;
Display size 2: this position uses 16 binary data of 32 to represent, the most front 16 bit data represent
The width of picture, rear 16 height representing picture, therefore, it can be used to represent 65535
The advertisement putting of x 65535 pixel screen, fully meets existing level, and this data block is only used
In big image data.
With reference to shown in Fig. 4, in a preferred embodiment of the present invention, above-mentioned steps S40 comprises the steps that
Step S41, when video is not yet played to advertisement insertion time point, downloads corresponding wide of this video
Announcement, time spot table and advertisement display table;Such as, the reproduction time of certain advertising presupposition is video
After beginning the 10th minute, then playback equipment at this moment between before the most i.e. from server downloads ad and
Relative played data is also cached to this locality.
Step S42, resolves described time spot table and advertisement display table, obtains advertisement broadcast information with wide
Accuse display information;In the embodiment of the present invention, playback equipment is by the time spot corresponding to video ID
Table downloads in playback equipment, and resolves time spot table, obtains whole video
The information such as the data traffic of ad-insertion points and advertisement.Can be built-in in order to solve in playback equipment
Analyse above-mentioned time spot table and the parsing module of advertisement display table, with obtain advertisement broadcast information and
Advertisement display information.Such as, obtain advertisement reproduction time, advertisement playing duration and advertisement to show
Show the length size etc. of position and display.
Step S43, when video playback to advertisement insertion time point, according to described advertisement broadcast information and
Advertisement display information plays advertisement.In the embodiment of the present invention, playback equipment can show self-defined UI
(User Interface, user interface), shows picture by the way of programming.
In the embodiment of the present invention, the mode that advertisement is play has multiple, such as, can directly play, it is possible to
First to play a thumbnail, then after receiving the play instruction of user, at playback equipment
The complete picture of the described advertisement of middle display.The present invention preferred latter scheme, i.e. at playback equipment
The breviary picture of the described advertisement of middle display, and after receiving the play instruction of user, playing
Equipment shows described advertisement
Complete picture.
The present invention also provides for a kind of system playing advertisement, can realize said method.Shown in reference Fig. 5,
This system includes identifying implantation equipment 10, server 20 and playback equipment 30, wherein,
Described mark implantation equipment 10 is used for implanting ID for video, and for being intended to intercut in described video
Default advertisement implanted device ID;
Described server 20 is used for preserving described ID, described sub-ID and described default advertisement, Yi Ji
In video display process, search corresponding sub-ID according to described ID, and according to described sub-ID
Search corresponding default advertisement;
Described playback equipment 30 for downloads ad and is play.
In the embodiment of the present invention, mark implantation equipment 10 can be computer etc., and video can be film
, TV or other audio/video files etc., the carriers such as CD, USB flash disk, hard disk or network can be stored in
, video can also be the online broadcasting video itself that streaming media service business provides.Mark implantation sets
Standby 10 beginnings that ID can be implanted to video, thus can uploaded in time playing
To server 20.Certainly optionally implant also dependent on needs.Mark implantation equipment 10 is to regarding
Frequency is identified needing to meet several condition:
1, each video content needs unique ID numbering.Such as:<China on the tip of the tongue>
One collection first integrated unique ID numbering in the data of video before the whole nation is shown, then
Distribution, and to guarantee that this ID will not be disposed of during video compress, recodification
;
2, video is not by editing, and the video length i.e. play on playback equipment is basically identical
. error should be more than 1 second.
In the embodiment of the present invention, server 20 is a computer or one group of computer cluster, and it can
Receive and preserve the ID of the currently playing video content end transmitted from playback equipment 30 end.Service
Device 20 has a high-volume database 21, is used for storing data.In this data base 21, storage has wide
Accuse data, such as ad content, ad content to play with the corresponding relation of video ID, advertisement
Duration, advertisement size and the play position etc. of advertisement that time, advertisement are play, and server
20 can search the ad data relevant to this video ID in data base 21 and return to broadcasting and set
Standby end processes.In embodiments of the present invention, advertiser can be play will be with video phase before video
The ad data closed stores in the data base of server, when receiving regarding from playback equipment
Frequently ID and player IP(Internet Protocol, Internet protocol) address time, service
Device just can retrieve associated advertising message in data base.In the embodiment of the present invention, clothes
The specific requirement of business device 20 comprises the steps that
1, server needs the ability accessing Internet, and needs the highest access speed;
2, server needs higher data throughout;
3, server needs a powerful data base, the related information of record video ID and advertisement with
And advertisement detailed information.
Playback equipment 30 is primarily referred to as playing the equipment of video content, such as can play TV this
Plant the DTV etc. of video content, or the equipment of these broadcasting video disc video contents of DVD/BD
, and the PC etc. of USB flash disk/hard disc video can be play.Play in embodiments of the present invention
Equipment 30 can resolve video content and play, and can resolve the auxiliary information of video content end
, and send the identification information after resolving to server 20 end by network attached server 20 end.
In the embodiment of the present invention, playback equipment 30 possesses following condition:
First, playback equipment 30 has network accessibility, is i.e. linked into the ability of Internet, no
The modes such as opinion eth or wifi;
Playback equipment 30 self has the ability to show self-defined UI, shows picture etc. by the way of programming.
In the embodiment of the present invention, mark implantation equipment 10 is further used for:
Set up the relation between described sub-ID and described ID;Relation between sub-ID and ID can be with single pair of list
, it is also possible to the relation that single pair of is many, i.e. one video can a corresponding advertisement can also correspondence many
Individual advertisement.Such as, if video ID is ABCD000000000001, the most sub-ID can be 0000
01, it is also possible to be 000001,000002,000003 and 000004.
For being intended to the address information of the default advertisement described default advertisement of implantation intercutting in described video.Example
As, if advertisement is play in Beijing, then for presetting advertisement implantation Pekinese address information, this address
Information can represent with the network address.
With reference to Fig. 6, in a preferred embodiment of the present invention, server 20 includes:
Advertising message enquiry module 22, the default advertisement matched with described ID for inquiry, and according to
Described sub-ID searches corresponding default advertisement, is additionally operable to the address information according to described advertisement
, find out from described advertisement and the advertisement of playback equipment location matches.
In the embodiment of the present invention, server 20 is before receiving the ID that playback equipment 30 is uploaded, at it
Prestored in data base 21 the default advertisement mated with this ID.At TV or other playback equipments
During video in any one embodiment of the present invention of upper broadcasting, the ID numbering of this video is being play
Playback equipment 30 it is read into internal during video.Playback equipment 30 after reading this ID, meeting
This ID is uploaded onto the server 20, searches in data base for advertising message enquiry module 22,
If advertising inquiry module
22 can find the advertisement corresponding with this video ID, the most further from these advertisements in data base
In find out the advertisement mated with playback equipment IP address.Such as, if in currently playing video
Appearance theme is food, and playback equipment is on A ground, then advertising message enquiry module 22 is looked in data base
Look for and whether there is the advertisement relevant to food, and the address of this advertisement is A ground.
With reference to Fig. 7, in a preferred embodiment of the present invention, server 20 also includes:
Advertising message generation module 23, is used for generating time spot table and advertisement display table;Described advertisement
Timetable includes that moment, playing duration and advertisement size are play in advertisement;Described advertisement display table bag
Include display position and the size of display of advertisement.The content of time spot table and Method of Data Organization
Can be found in front table 1.The content of advertisement display table and Method of Data Organization refer to front table 2.
With reference to shown in Fig. 8, in a preferred embodiment of the present invention, playback equipment 30 includes:
Download module 31, for when video is not yet played to advertisement insertion time point, downloads this video
Corresponding advertisement, time spot table and advertisement display table;Such as, during the broadcasting of certain advertising presupposition
Between be point in morning 8, then download module 31 at this moment between before the most i.e. from server downloads ad and and its
Relevant played data is also cached to this locality.
Parsing module 32, is used for resolving described time spot table and advertisement display table, obtains advertisement and plays
Information and advertisement display information;Such as, playback equipment is by the time spot table corresponding to video ID
Download in playback equipment, and time spot table is resolved, obtain the wide of whole video
The information such as the data traffic of announcement insertion point and advertisement.When parsing module 32 can obtain advertisement broadcasting
Between, advertisement playing duration and the length size etc. of ad display location and display.
Playing module 33, for when video playback to advertisement insertion time point, broadcasts according to described advertisement
Put information and advertisement display information plays advertisement.In the embodiment of the present invention, playing module 33 can show
Show self-defined UI(User Interface, user interface), by the way of programming, show figure
Sheet.
In a preferred embodiment, playing module 33 be further used for showing in playback equipment described extensively
The breviary picture accused, and after receiving the play instruction of user, show in playback equipment 30
The complete picture of described advertisement.
These are only the preferred embodiments of the present invention, not thereby limit the scope of the claims of the present invention, all
It is the equivalent structure utilizing description of the invention and accompanying drawing content to be made or equivalence flow process conversion, or
Directly or indirectly it is used in other relevant technical fields, is the most in like manner included in the patent of the present invention
In protection domain.
Claims (2)
1. the method playing advertisement, it is characterised in that comprise the following steps:
Identity number ID is implanted for video;
For being intended to the default advertisement implanted device ID intercutting in described video;This step includes setting up described sub-ID
And the relation between described ID;Described presetting extensively is implanted in default advertisement for being intended to intercut in described video
The address information accused;
In video display process, search corresponding sub-ID according to described ID, and according to described son
ID searches corresponding advertisement;This step includes that the IP address according to playback equipment determines the position of playback equipment
Put;According to the address information of described advertisement, find out from described advertisement and playback equipment location matches
Advertisement;Generate time spot table and advertisement display table;Described time spot table includes that the moment is play in advertisement,
Playing duration and advertisement size;Described advertisement display table includes display position and the size of display of advertisement;
Download described advertisement and play, when video is not yet played to advertisement insertion time point, downloading this and regard
Advertisement, time spot table and the advertisement display table that frequency is corresponding;Resolve described time spot table and advertisement shows
Table, obtains advertisement broadcast information and advertisement display information;When video playback to advertisement insertion time point,
Show that information plays advertisement according to described advertisement broadcast information and advertisement, show in playback equipment described extensively
The breviary picture accused, and after receiving the play instruction of user, playback equipment shows described advertisement
Complete picture.
2. the system playing advertisement, it is characterised in that include identifying implantation equipment, server and broadcasting
Put equipment, wherein,
Described mark implantation equipment is for implanting ID for video and pre-for be intended to intercut in described video
If advertisement implanted device ID;Described mark implantation equipment is additionally operable to set up between described sub-ID and described ID
The address information of described default advertisement is implanted in relation and the default advertisement for being intended to intercut in described video;
Described server is used for preserving described ID, described sub-ID and described default advertisement, and is regarding
Frequently, in playing process, corresponding sub-ID is searched according to described ID, and right according to described sub-ID lookup
The default advertisement answered;Described server includes: advertising message enquiry module, advertising message generation module,
The sub-ID that advertising message enquiry module matches with described ID for inquiry, and search according to described sub-ID
Corresponding default advertisement;Advertising message enquiry module is additionally operable to the address information according to described advertisement,
Find out from described advertisement and the advertisement of playback equipment location matches;Advertising message generation module is used for giving birth to
Become time spot table and advertisement display table;
Described playback equipment is for downloads ad and plays, and described playback equipment includes:
Download module, for when video is not yet played to advertisement insertion time point, downloads this video corresponding
Advertisement, time spot table and advertisement display table;
Parsing module, is used for resolving described time spot table and advertisement display table, obtains advertisement broadcast information
Information is shown with advertisement;
Playing module, for when video playback to advertisement insertion time point, plays letter according to described advertisement
Breath and advertisement display information play advertisement, and described playing module is further used for showing institute in playback equipment
State the breviary picture of advertisement, and after receiving the play instruction of user, display is described in playback equipment
The complete picture of advertisement.
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