CN105915968A - Method, device and system for inserting advertisement - Google Patents
Method, device and system for inserting advertisement Download PDFInfo
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- CN105915968A CN105915968A CN201610416471.XA CN201610416471A CN105915968A CN 105915968 A CN105915968 A CN 105915968A CN 201610416471 A CN201610416471 A CN 201610416471A CN 105915968 A CN105915968 A CN 105915968A
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- 238000000034 method Methods 0.000 title claims abstract description 44
- 230000008859 change Effects 0.000 claims abstract description 9
- 238000004891 communication Methods 0.000 claims description 47
- 238000012545 processing Methods 0.000 claims description 22
- 230000008569 process Effects 0.000 claims description 19
- 238000003780 insertion Methods 0.000 abstract description 31
- 230000037431 insertion Effects 0.000 abstract description 31
- 230000002452 interceptive effect Effects 0.000 description 5
- 230000004899 motility Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000013461 design Methods 0.000 description 1
- 238000005562 fading Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 238000007689 inspection Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012552 review Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides a method, a device and a system for inserting advertisements, wherein the method comprises the following steps: when the change of the playing state of the playing end is detected, determining the video playing type in the current playing state; if the video playing type is live broadcasting, sending the determined identification of the live broadcasting channel to a server, and inserting a first advertisement stream when receiving the first advertisement stream sent by the server; and if the video playing type is on demand, sending the determined identifier of the on demand video to the server, receiving at least one second advertisement stream sent by the server and the inter-cut time of each second advertisement stream, and inter-cutting the corresponding second advertisement stream when each inter-cut time is reached. The received advertisement stream can be inserted according to the advertisement stream inserting time, and the server side can freely regulate and control the inserting time, the advertisement content and the like of the advertisement stream. Therefore, the scheme can improve the flexibility of advertisement insertion operation.
Description
Technical field
The present invention relates to field of computer technology, particularly to method, the device of a kind of commercial breaks and be
System.
Background technology
In order to push all kinds of merchandise newss to guide consumption to consumer, and firm brand names and image,
The big more options of each enterprise pass through digital media, if cable television, the Internet etc. are to consumer's advertisement.
At present, at least one advertisement can be inserted the specific location in video flowing respectively, to form one
The play stream of individual entirety, and this play stream is timed broadcasting.
Due to kind, the number of institute's inserting advertisements in play stream, to insert position etc. the most fixing, therefore advertisement becomes
More operate and more bother.Therefore, existing implementation can reduce the motility of advertisement insertion operation.
Summary of the invention
The invention provides a kind of method of commercial breaks, Apparatus and system, it is possible to increase advertisement insertion is grasped
The motility made.
In order to achieve the above object, the present invention is achieved through the following technical solutions:
First aspect, a kind of method that the invention provides commercial breaks, including:
S1: when the broadcast state playing end connection being detected changes, determine current play status
Under video playback type；
S2: judge described video playback type, when judged result includes live, performs S3, is judging
When result includes program request, perform S5；
S3: determine the mark of direct broadcast band, and the mark of described direct broadcast band is sent to the service connected
Device end；
S4: when receiving the first ad stream that described server end is sent, intercuts described first ad stream,
And terminate current process；
S5: determine the mark of order video, and the mark of described order video is sent to described server
End, and receive at least one second ad stream and each described second advertisement that described server end is sent
The inter cut time of stream；
S6: when reaching each described inter cut time, intercuts the second ad stream of correspondence.
Further, described broadcast state changes, including: it is converted to play shape by non-broadcast state
State, live state it is converted to program request state, is converted to live state, direct broadcast band by program request state
Mark change, the mark of order video change in any one.
Further, in S1, detect that the broadcasting end of connection is converted to broadcast state by non-broadcast state
Afterwards, also include: set up and connect communication port with the long of the server end being connected；
The described server end that the mark of described direct broadcast band is sent extremely connection, including: by described length
Connect communication port, the mark of described direct broadcast band is sent the live information interface to described server end；
The described mark by described order video sends to described server end, including: by described long even
Connect communication port, the mark of described order video is sent the IP Information On Demand interface to described server end；
Also include: when detecting that described broadcasting end is converted to non-broadcast state by broadcast state, disconnect institute
State long connection communication port.
Further, described first ad stream includes: at least one first advertisement broadcast address and correspondence
Playing sequence；
Described intercut described first ad stream, including: according to described playing sequence, intercut described in each
The advertisement that first advertisement broadcast address is corresponding.
Second aspect, the invention provides the device of a kind of commercial breaks, including:
Determine unit, during for changing when the broadcast state playing end connection being detected, determine and work as
Video playback type under front broadcast state；
Judging unit, is used for judging described video playback type, when judged result includes live, triggers
First processing unit, when judged result includes program request, triggers the second processing unit；
Described first processing unit, for determining the mark of direct broadcast band, and by the mark of described direct broadcast band
Know the server end sent to connecting；When receiving the first ad stream that described server end is sent, insert
Broadcast described first ad stream；
Described second processing unit, for determining the mark of order video, and by the mark of described order video
Know and send to described server end, and receive at least one second ad stream that described server end sends and
The inter cut time of each described second ad stream；When reaching each described inter cut time, it is right to intercut
The second ad stream answered.
Further, described determine unit, specifically for occurring by not broadcasting when the broadcasting end that connection be detected
The state of putting is converted to broadcast state, live state is converted to program request state, is converted to directly by program request state
Broadcast state, any one during the mark of direct broadcast band changes, the mark of order video changes
Time, determine the video playback type under current play status.
Further, the device of this commercial breaks also includes: communication unit；
Described determine unit, be additionally operable to the broadcasting end connection being detected and be converted to play by non-broadcast state
During state, to described communication unit output the first triggering signal；Detecting that described broadcasting end is by playing shape
When state is converted to non-broadcast state, to described communication unit output the second triggering signal；
Described communication unit, for receive described determine the first triggering signal that unit sends time, build
The vertical long connection communication port with the server end being connected；Receive described determine that unit is sent second
When triggering signal, disconnect described long connection communication port；
Described first processing unit, specifically for connecting communication port by the length in described communication unit,
The mark of described direct broadcast band is sent the live information interface to described server end；
Described second processing unit, specifically for connecting communication port by the length in described communication unit,
The mark of described order video is sent the IP Information On Demand interface to described server end.
Further, described first processing unit, specifically for receive that described server end is sent,
During including the first ad stream of at least one first advertisement broadcast address and the playing sequence of correspondence, according to institute
State playing sequence, intercut the advertisement that each described first advertisement broadcast address is corresponding.
Further, the device of this commercial breaks includes: bi-directional set-top box, or, apply internet browsing
The communicator of device.
The third aspect, the invention provides the system of a kind of commercial breaks, including: at least one above-mentioned
The broadcasting end that the device of the commercial breaks described in is corresponding with the device of commercial breaks each described, with
And server end, wherein,
The device of each described commercial breaks, is connected with corresponding broadcasting end and described server end respectively.
The invention provides a kind of method of commercial breaks, Apparatus and system, play broadcasting of end when detecting
When the state of putting changes, determine the video playback type under current play status；If this video playback class
Type is live, then send the mark of the direct broadcast band determined to server end, and receiving service
This first ad stream is intercutted during the first ad stream that device end is sent；If this video playback type is program request, then
The mark of order video determined is sent to server end, and receive that server end is sent at least one
Individual second ad stream and the inter cut time of each the second ad stream, and reaching each inter cut time
Time intercut correspondence the second ad stream.Due to can be according to ad stream inter cut time so that ad stream will be received
Intercut, and server end can carry out free tune to the inter cut time of this ad stream, ad content etc.
Control.Therefore, the present invention can improve the motility of advertisement insertion operation.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that below,
Accompanying drawing in description is some embodiments of the present invention, for those of ordinary skill in the art, not
On the premise of paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of the method for a kind of commercial breaks that one embodiment of the invention provides；
Fig. 2 is the flow chart of the another kind of method broken for commercialsy that one embodiment of the invention provides；
Fig. 3 is the schematic diagram of the device of a kind of commercial breaks that one embodiment of the invention provides；
Fig. 4 is the schematic diagram of the another kind of device broken for commercialsy that one embodiment of the invention provides；
Fig. 5 is the schematic diagram of the system of a kind of commercial breaks that one embodiment of the invention provides.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments, based on
Embodiment in the present invention, those of ordinary skill in the art are institute on the premise of not making creative work
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
As it is shown in figure 1, a kind of method embodiments providing commercial breaks, can include following
Step:
Step 101: when the broadcast state playing end connection being detected changes, determine and currently broadcast
Put the video playback type under state.
Step 102: judge described video playback type, when judged result includes live, performs step
103, when judged result includes program request, perform step 105.
Step 103: determine the mark of direct broadcast band, and the mark of described direct broadcast band is sent to connecting
Server end.
Step 104: when receiving the first ad stream that described server end is sent, intercuts described first
Ad stream, and terminate current process.
Step 105: determine the mark of order video, and the mark of described order video is sent to described
Server end, and receive at least one second ad stream that described server end sends and each described
The inter cut time of two ad stream.
Step 106: when reaching each described inter cut time, intercuts the second ad stream of correspondence.
A kind of method embodiments providing commercial breaks, when the broadcast state playing end being detected
When changing, determine the video playback type under current play status；If this video playback type is straight
Broadcast, then the mark of the direct broadcast band determined is sent to server end, and send out receiving server end
This first ad stream is intercutted during the first ad stream come；If this video playback type is program request, then will determine
The mark of the order video gone out sends to server end, and receive that server end sends at least one second
Ad stream and the inter cut time of each the second ad stream, and intercut when reaching each inter cut time
The second corresponding ad stream.Owing to can insert so that ad stream will be received according to ad stream inter cut time
Broadcast, and server end can carry out free regulation and control to the inter cut time of this ad stream, ad content etc..Cause
This, the embodiment of the present invention can improve the motility of advertisement insertion operation.
In one embodiment of the invention, described broadcast state changes, including: by not playing shape
State is converted to broadcast state, live state is converted to program request state, is converted to live shape by program request state
Any one during state, the mark of direct broadcast band change, the mark of order video changes.
In detail, the situation that above-mentioned multiple broadcast state changes is the most relatively conventional.And
Owing to cannot break for commercialsy when player is in non-broadcast state, therefore described broadcast state changes and does not wraps
Include and be converted to non-broadcast state by broadcast state.
In one embodiment of the invention, detect that the broadcasting end of connection is by not playing in a step 101
After state is converted to broadcast state, farther include: set up and lead to long connection the with the server end being connected
Letter passage；
The described server end that the mark of described direct broadcast band is sent extremely connection, including: by described length
Connect communication port, the mark of described direct broadcast band is sent the live information interface to described server end；
The described mark by described order video sends to described server end, including: by described long even
Connect communication port, the mark of described order video is sent the IP Information On Demand interface to described server end；
Farther include: when detecting that described broadcasting end is converted to non-broadcast state by broadcast state, disconnected
Open described long connection communication port.
For ease of with server end carry out information alternately with realize advertisement insertion operation, can play end by
When non-broadcast state is converted to broadcast state, sets up and keep a long connection communication port, until playing
When end is converted to non-broadcast state by broadcast state, disconnects this length and connect communication port, connect so that release is long
Resource.
Additionally, server end can include that live information interface, with mutual live relevant information, also includes a little
Broadcast information interface with mutual program request relevant information.Server end is receiving interactive information by physical interface
Time, it is not necessary to again the type of this interactive information is judged.
In one embodiment of the invention, described first ad stream includes: at least one first advertisement is broadcast
Put the playing sequence of address and correspondence；
Described intercut described first ad stream, including: according to described playing sequence, intercut described in each
The advertisement that first advertisement broadcast address is corresponding.
In detail, ad stream can include multiple advertisement, and multiple advertising orders is play.Server end is pre-
In the ad stream first arranged, it is provided that the advertisement broadcast address of each advertisement, and non-advertising content.Connecing
When receiving the ad stream that server end is sent, the advertisement broadcast address that ad stream includes can be parsed,
And according to advertisement broadcast address with commercial breaks content.
As in figure 2 it is shown, the method that one embodiment of the invention provides another kind of commercial breaks, the method
As a example by television video based on bi-directional set-top box breaks for commercialsy, specifically include following steps:
Step 201: server end is connected with each bi-directional set-top box respectively, and each two-way machine top
Box is connected with corresponding broadcasting end.
For example, server end can pass through network, respectively with bi-directional set-top box 1, bi-directional set-top box
2 ..., bi-directional set-top box n be connected, and each bi-directional set-top box can by concrete circuit with corresponding
Broadcasting end be connected, as bi-directional set-top box 1 with play end 1 be connected ..., bi-directional set-top box n with broadcast
Put end n to be connected.The embodiment of the present invention can illustrate that advertisement insertion operates as a example by bi-directional set-top box 1
May realize flow process.
Step 202: server end arrange whole first ad stream corresponding to each direct broadcast band ID and
The inter cut time of each first ad stream, arranges whole second advertisements that each order video ID is corresponding
Stream and the inter cut time of each second ad stream.
In an embodiment of the invention, the ad stream that server end pre-sets generally may include that
At least one advertisement broadcast address, and the playing sequence of this at least one advertisement broadcast address.
Step 203: bi-directional set-top box 1 is detecting that broadcasting end 1 is converted to play shape by non-broadcast state
During state, set up bi-directional set-top box 1 and the long of server end connects communication port.
Mutual for ease of the information between bi-directional set-top box and server end, to realize advertisement insertion at broadcasting end
Operation, therefore when playing end and being converted to broadcast state by non-broadcast state, can be on corresponding two-way machine top
A long connection communication port is set up between box and server end.
Step 204: bi-directional set-top box 1 determines the video playback type under current play status.
In the present embodiment, video playback type can include live and program request.Broadcast owing to broadcasting end is in
Put state, first may determine that the video playback type under current play status is live or program request.
Correspondingly, server end can include live information interface and IP Information On Demand interface.Therefore two-way machine top
Interactive information, when determining arbitrary video playback type, can be sent the corresponding letter to server end by box
Breath interface, and the judgement operation of video playback type is carried out without server end.
Certainly, in an embodiment of the invention, server end can also only include an information interface,
Whole interactive information that each Set Top Box of unified reception is sent, and according to the particular content of interactive information, to phase
The video playback type answered is counter pushes away judgement.
Step 205: bi-directional set-top box 1 judges video playback type, when judged result includes live,
Perform step 206, when judged result includes program request, perform step 209.
Step 206: bi-directional set-top box 1 determines self Set Top Box card number and current direct broadcast band ID,
And by the long connection communication port set up, by the Set Top Box card number determined and direct broadcast band ID transmission
Live information interface to server end.
In detail, Set Top Box card number can be as unique mark of bi-directional set-top box, direct broadcast band ID
Can identify as the unique of direct broadcast band, and both of which can be identified by server end.
When judging that current video playback type is live in step 205, can be walked by execution
Rapid 206 to step 208, with realize live during advertisement insertion operation.
Step 207: the direct broadcast band that received server-side bi-directional set-top box 1 is sent ID and Set Top Box card
Number, determine at least one first ad stream and each the first ad stream that this direct broadcast band ID is corresponding
Inter cut time, and when reaching each inter cut time, by this Set Top Box card number by corresponding advertisement
Stream is sent to bi-directional set-top box 1.
Owing to the time accuracy of each bi-directional set-top box is the highest, and easily occur that positioning time is inconsistent
Situation.For ensureing the accuracy of advertisement insertion operation, operate for the commercial breaks during live, clothes
Business device end may determine that this live No. ID corresponding whole inter cut times flowed that break for commercialsy of waiting, and in inspection
Measure when reaching arbitrary inter cut time, ad stream corresponding for this inter cut time is sent to Set Top Box card number pair
The bi-directional set-top box answered.
In an embodiment of the invention, bi-directional set-top box, can when sending any information to server end
So that the time that self is current is sent to server end.If server end judges what bi-directional set-top box was sent
When the current time of current time and server end self is inconsistent, can current by server end self
Time pressure is pushed to bi-directional set-top box, so that bi-directional set-top box carries out time adjustment.
Additionally, in an embodiment of the invention, each online bi-directional set-top box can also periodically to
Server end sends time adjustment heartbeat packet, to ensure that the time of each bi-directional set-top box and server end keeps
Unanimously.
From the foregoing, it will be observed that in the present embodiment, live during the inter cut time of ad stream can not rely on
Live video itself, and depend on the inter cut time point determined.Such as, a certain first ad stream
10 points 0 second when inter cut time is 14, then server end is when reaching this inter cut time, and this is first wide
Accuse stream and be sent to the bi-directional set-top box of correspondence.This bi-directional set-top box, can when receiving this first ad stream
With suspend current video stream broadcasting to intercut this first ad stream, and when having intercutted continue broadcasting regard
Frequency stream.
Step 208: bi-directional set-top box 1, when receiving the first ad stream that server end is sent, passes through
Play end 1 and intercut this first ad stream, and perform step 212.
In detail, bi-directional set-top box 1 can utilize broadcasting end 1, according to each advertisement in the first ad stream
The playing sequence of broadcast address, intercuts the ad content that each advertisement broadcast address is corresponding successively.
In an embodiment of the invention, arbitrary bi-directional set-top box completes advertisement insertion operation each time
Time, or when advertisement insertion operation is forced to interrupt, corresponding advertisement insertion record information can be sent to clothes
Business device end, in order to server end is managed collectively.
Step 209: bi-directional set-top box 1 determines self Set Top Box card number and current order video ID,
And by the long connection communication port set up, by the Set Top Box card number determined and order video ID transmission
IP Information On Demand interface to server end.
In detail, order video ID as unique mark of order video, and can be able to be serviced
Device end is identified.
When judging that current video playback type is program request in step 205, can be walked by execution
Rapid 209 to step 211, to realize the advertisement insertion operation in on-demand process.
Step 210: the order video that received server-side bi-directional set-top box 1 is sent ID and Set Top Box card
Number, determine at least one second ad stream and each the second ad stream that this order video ID is corresponding
Inter cut time, and send it to bi-directional set-top box 1 by this Set Top Box card number.
Step 211: bi-directional set-top box 1 receives and preserve at least one second advertisement that server end is sent
Stream and the inter cut time of each the second ad stream, and when reaching each inter cut time, by playing
End 1 intercuts the second ad stream of correspondence.
In the present embodiment, review owing to order video is usually present, the situation such as time shift, progress pull,
Therefore different from above-mentioned live process, in on-demand process, the inter cut time of ad stream may rely on institute's program request
Video itself, such as the playing progress rate of order video, and does not relies on concrete inter cut time point.Such as, certain
The inter cut time of one second ad stream be corresponding order video play to the 30th point 0 second, the most two-way machine top
Box, when detecting that current order video is play to this playing progress rate, can suspend the broadcasting of current video stream
To intercut this second ad stream, and continue when having intercutted to play video flowing.
Step 212: bi-directional set-top box 1 judges whether to detect that being changed by live state occurs in broadcasting end 1
To program request state, be converted to live state by program request state, direct broadcast band ID changes, program request
Video ID change in any one, if so, perform step 204, otherwise, perform step
213。
In detail, if bi-directional set-top box 1 detects broadcasting, end 1 is converted to program request state by live state,
Then by performing step 204, it may be determined that the video playback type under current play status is program request, and
Perform above-mentioned steps 209 to step 211.Owing to being live state before, then server end record has directly
Broadcast the inter cut time carrying out breaking for commercialsy under state, therefore by performing above-mentioned steps 209 to step 211
Before carrying out in on-demand process advertisement insertion operation, server end can to recorded for former live
Ad stream and the inter cut time of state are purged.
Correspondingly, when being converted to live state by program request state, therefore by performing above-mentioned steps 206
To step 208 with carry out live during advertisement insertion operation before, bi-directional set-top box 1 can be to remembering
Ad stream and the inter cut time of record are purged.
In detail, if bi-directional set-top box 1 detects that the direct broadcast band ID playing end 1 changes,
Then by performing step 204, it may be determined that the video playback type under current play status is still live,
And perform above-mentioned steps 206 to step 208.Additionally, server end can to recorded for former directly
Ad stream and the inter cut time of broadcasting channel ID are purged, and according to new record for current live
The inter cut time that channel ID, carries out advertisement insertion operation by bi-directional set-top box 1.
Correspondingly, when order video ID changes, video playback type is still program request, therefore
By execution above-mentioned steps 209 to step 211 to carry out in on-demand process before advertisement insertion operation, double
The ad stream for former order video ID recorded and inter cut time can be carried out to Set Top Box 1
Remove.
So circulation, to realize the advertisement insertion behaviour in based on bi-directional set-top box live or on-demand process
Make.Additionally, the operation content of the arbitrary advertisement insertion operation performed in the present embodiment, during such as advertisement insertion
Between, advertisement insertion content, the video flowing broken for commercialsy, perform advertisement insertion bi-directional set-top box etc.,
All can be sent by each bi-directional set-top box and carry out unifying storage and management to server end.
Step 213: bi-directional set-top box 1 is detecting that broadcasting end 1 is converted to not play shape by broadcast state
During state, disconnect bi-directional set-top box 1 and the long of server end connects communication port.
For avoiding the long connection resource between bi-directional set-top box and server end to waste, it is in not playing end
During broadcast state, the corresponding long connection communication port set up can be disconnected.
Due to server end, can to arrange each direct broadcast band ID flexibly with each order video ID corresponding
All ad stream and inter cut times of each ad stream, and by between server end and corresponding bi-directional set-top box
Information mutual, to realize the advertisement insertion operation in live or on-demand process.This implementation is permissible
Making video flowing and ad stream efficiently separate, the various change processing eases of advertisement insertion realize so that advertisement
Intercut operation more flexible, be of value to dynamics and the precision improving operator's input advertisement.
Advertisement insertion in the live telecast of the present embodiment major embodiment or on-demand process realizes process, based on
Identical realizes principle, in an embodiment of the invention, equally realize internet video live or
Advertisement insertion operation in on-demand process.Correspondingly, bi-directional set-top box can be replaced with application the Internet
The communicator of browser, playing end can be that the page play by browser.Consistent owing to realizing principle, therefore
Therefore not to repeat here for the embodiment of the present invention.
As it is shown on figure 3, one embodiment of the invention provides the device 30 of a kind of commercial breaks, including:
Determine unit 301, during for changing when the broadcast state playing end connection being detected, really
Determine the video playback type under current play status；
Judging unit 302, is used for judging described video playback type, when judged result includes live,
Trigger the first processing unit 303, when judged result includes program request, trigger the second processing unit 304；
Described first processing unit 303, for determining the mark of direct broadcast band, and by described direct broadcast band
Mark send to connect server end；When receiving the first ad stream that described server end is sent,
Intercut described first ad stream；
Described second processing unit 304, for determining the mark of order video, and by described order video
Mark send to described server end, and receive at least one second advertisement that described server end is sent
Stream and the inter cut time of each described second ad stream；When reaching each described inter cut time, insert
Broadcast the second ad stream of correspondence.
In an embodiment of the invention, described determine unit 301, specifically for when connection be detected
Play end occur by non-broadcast state be converted to broadcast state, be converted to by live state program request state, by
Program request state is converted to live state, the mark of direct broadcast band changes, the mark of order video occurs
During any one in change, determine the video playback type under current play status.
In an embodiment of the invention, refer to Fig. 4, the device 30 of this commercial breaks can also include:
Communication unit 401；
Described determine unit 301, be further used for the broadcasting end connection being detected and turned by non-broadcast state
When fading to broadcast state, export the first triggering signal to described communication unit 401；Broadcast described in detecting
Put end when being converted to non-broadcast state by broadcast state, export the second triggering letter to described communication unit 401
Number；
Described communication unit 401, for receiving described the first triggering letter determining that unit 301 is sent
Number time, set up and connect communication port with the long of the server end being connected；Described unit 301 is determined receiving
During the second triggering signal sent, disconnect described long connection communication port；
Described first processing unit 303, specifically for leading to by long connection the in described communication unit 401
Letter passage, sends the live information interface to described server end by the mark of described direct broadcast band；
Described second processing unit 304, specifically for leading to by long connection the in described communication unit 401
Letter passage, sends the IP Information On Demand interface to described server end by the mark of described order video.
In an embodiment of the invention, described first processing unit 303, specifically for receiving
State that server end is sent, the of playing sequence that include at least one first advertisement broadcast address and correspondence
During one ad stream, according to described playing sequence, intercut each described first advertisement broadcast address corresponding
Advertisement.
In an embodiment of the invention, the device 30 of this commercial breaks includes: bi-directional set-top box, or,
The communicator of application Internet-browser.
As it is shown in figure 5, embodiments provide the system of a kind of commercial breaks, including:
The device 30 of at least one any of the above-described described commercial breaks and each described commercial breaks
The broadcasting end 50 that device is corresponding, and server end 60, wherein,
The device 30 of each described commercial breaks, respectively with corresponding broadcasting end 50 and described server
End 60 is connected.
The contents such as the information between each unit in said apparatus is mutual, execution process, due to the present invention
Embodiment of the method is based on same design, and particular content can be found in the narration in the inventive method embodiment, this
Place repeats no more.
In sum, each embodiment of the present invention at least has the advantages that
1, in the embodiment of the present invention, when detecting that the broadcast state playing end changes, determine current
Video playback type under broadcast state；If this video playback type is live, then live by determine
The mark of channel sends to server end, and intercuts when receiving the first ad stream that server end is sent
This first ad stream；If this video playback type is program request, then the mark of the order video determined is sent out
Deliver to server end, and receive at least one second ad stream that server end sends and each is second wide
Accuse the inter cut time of stream, and intercut the second ad stream of correspondence when reaching each inter cut time.By
In intercutting will receive ad stream according to ad stream inter cut time, and server end can be right
The inter cut time of this ad stream, ad content etc. carry out free regulation and control.Therefore, the embodiment of the present invention can
Improve the motility of advertisement insertion operation.
2, in the embodiment of the present invention, owing to server end can arrange each direct broadcast band ID flexibly with each
Whole ad stream that order video ID is corresponding and the inter cut time of each ad stream, and pass through server end
With information between corresponding bi-directional set-top box is mutual, to realize the advertisement insertion behaviour in live or on-demand process
Make.This implementation can make video flowing and ad stream efficiently separate, the various change behaviour of advertisement insertion
Make easily to realize so that advertisement insertion operation is more flexible, be of value to raising operator and throw in the dynamics of advertisement
And precision.
It should be noted that in this article, the relational terms of such as first and second etc be used merely to by
One entity or operation separate with another entity or operating space, and not necessarily require or imply this
Relation or the order of any this reality is there is between a little entities or operation.And, term " includes ",
" comprise " or its any other variant is intended to comprising of nonexcludability, so that include that one is
The process of row key element, method, article or equipment not only include those key elements, but also include the brightest
Other key elements really listed, or also include intrinsic for this process, method, article or equipment
Key element.In the case of there is no more restriction, statement " include a 〃 " and limit
Key element, it is not excluded that there is also another in including the process of described key element, method, article or equipment
Outer same factor.
One of ordinary skill in the art will appreciate that: realize all or part of step of said method embodiment
Can be completed by the hardware that programmed instruction is relevant, aforesaid program can be stored in embodied on computer readable
Storage medium in, this program upon execution, performs to include the step of said method embodiment；And it is aforementioned
Storage medium include: various Jie that can store program code such as ROM, RAM, magnetic disc or CD
In matter.
Last it should be understood that the foregoing is only presently preferred embodiments of the present invention, it is merely to illustrate this
The technical scheme of invention, is not intended to limit protection scope of the present invention.All spirit in the present invention and former
Any modification, equivalent substitution and improvement etc. done within then, are all contained in protection scope of the present invention.
Claims (10)
1. the method broken for commercialsy, it is characterised in that including:
S1: when the broadcast state playing end connection being detected changes, determine current play status
Under video playback type；
S2: judge described video playback type, when judged result includes live, performs S3, is judging
When result includes program request, perform S5；
S3: determine the mark of direct broadcast band, and the mark of described direct broadcast band is sent to the service connected
Device end；
S4: when receiving the first ad stream that described server end is sent, intercuts described first ad stream,
And terminate current process；
S5: determine the mark of order video, and the mark of described order video is sent to described server
End, and receive at least one second ad stream and each described second advertisement that described server end is sent
The inter cut time of stream；
S6: when reaching each described inter cut time, intercuts the second ad stream of correspondence.
Method the most according to claim 1, it is characterised in that
Described broadcast state changes, including: it is converted to broadcast state by non-broadcast state, by live
State be converted to program request state, be converted to live state by program request state, the mark of direct broadcast band changes
Become, the mark of order video change in any one.
Method the most according to claim 2, it is characterised in that
After detecting that in S1 the broadcasting end of connection is converted to broadcast state by non-broadcast state, enter one
Step includes: sets up and connects communication port with the long of the server end being connected；
The described server end that the mark of described direct broadcast band is sent extremely connection, including: by described length
Connect communication port, the mark of described direct broadcast band is sent the live information interface to described server end；
The described mark by described order video sends to described server end, including: by described long even
Connect communication port, the mark of described order video is sent the IP Information On Demand interface to described server end；
Farther include: when detecting that described broadcasting end is converted to non-broadcast state by broadcast state, disconnected
Open described long connection communication port.
4. according to described method arbitrary in claims 1 to 3, it is characterised in that
Described first ad stream includes: at least one the first advertisement broadcast address and playing sequence of correspondence；
Described intercut described first ad stream, including: according to described playing sequence, intercut described in each
The advertisement that first advertisement broadcast address is corresponding.
5. the device broken for commercialsy, it is characterised in that including:
Determine unit, during for changing when the broadcast state playing end connection being detected, determine and work as
Video playback type under front broadcast state；
Judging unit, is used for judging described video playback type, when judged result includes live, triggers
First processing unit, when judged result includes program request, triggers the second processing unit；
Described first processing unit, for determining the mark of direct broadcast band, and by the mark of described direct broadcast band
Know the server end sent to connecting；When receiving the first ad stream that described server end is sent, insert
Broadcast described first ad stream；
Described second processing unit, for determining the mark of order video, and by the mark of described order video
Know and send to described server end, and receive at least one second ad stream that described server end sends and
The inter cut time of each described second ad stream；When reaching each described inter cut time, it is right to intercut
The second ad stream answered.
The device of commercial breaks the most according to claim 5, it is characterised in that
Described determine unit, specifically for occurring when the broadcasting end that connection be detected being changed by non-broadcast state
To broadcast state, live state it is converted to program request state, is converted to live state, straight by program request state
During any one during the mark broadcasting channel changes, the mark of order video changes, determine and work as
Video playback type under front broadcast state.
The device of commercial breaks the most according to claim 6, it is characterised in that
Farther include: communication unit；
Described determine unit, be further used for the broadcasting end connection being detected and be converted to by non-broadcast state
During broadcast state, to described communication unit output the first triggering signal；Detecting that described broadcasting end is by broadcasting
When the state of putting is converted to non-broadcast state, to described communication unit output the second triggering signal；
Described communication unit, for receive described determine the first triggering signal that unit sends time, build
The vertical long connection communication port with the server end being connected；Receive described determine that unit is sent second
When triggering signal, disconnect described long connection communication port；
Described first processing unit, specifically for connecting communication port by the length in described communication unit,
The mark of described direct broadcast band is sent the live information interface to described server end；
Described second processing unit, specifically for connecting communication port by the length in described communication unit,
The mark of described order video is sent the IP Information On Demand interface to described server end.
8. according to the device of described commercial breaks arbitrary in claim 5 to 7, it is characterised in that
Described first processing unit, specifically for receive that described server end is sent, include at least
During the first ad stream of the playing sequence of one the first advertisement broadcast address and correspondence, suitable according to described broadcasting
Sequence, intercuts the advertisement that each described first advertisement broadcast address is corresponding.
The device of commercial breaks the most according to claim 8, it is characterised in that this commercial breaks
Device includes: bi-directional set-top box, or, the communicator of application Internet-browser.
10. the system broken for commercialsy, it is characterised in that including:
The device of at least one commercial breaks as described in arbitrary in claim 5 to 9 and each institute
State the broadcasting end that the device of commercial breaks is corresponding, and server end, wherein,
The device of each described commercial breaks, is connected with corresponding broadcasting end and described server end respectively.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610416471.XA CN105915968A (en) | 2016-06-14 | 2016-06-14 | Method, device and system for inserting advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610416471.XA CN105915968A (en) | 2016-06-14 | 2016-06-14 | Method, device and system for inserting advertisement |
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| Publication Number | Publication Date |
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| CN105915968A true CN105915968A (en) | 2016-08-31 |
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ID=56750163
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610416471.XA Pending CN105915968A (en) | 2016-06-14 | 2016-06-14 | Method, device and system for inserting advertisement |
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| Country | Link |
|---|---|
| CN (1) | CN105915968A (en) |
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| CN111147785A (en) * | 2019-11-12 | 2020-05-12 | 深圳Tcl数字技术有限公司 | Signal system loading method and device, video playing terminal and readable storage medium |
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