CN106997542A - Internet advertising put-on method and device - Google Patents
Internet advertising put-on method and device Download PDFInfo
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- CN106997542A CN106997542A CN201610047670.8A CN201610047670A CN106997542A CN 106997542 A CN106997542 A CN 106997542A CN 201610047670 A CN201610047670 A CN 201610047670A CN 106997542 A CN106997542 A CN 106997542A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to a kind of Internet advertising put-on method and device, this method includes receiving the history use information of the default application software in preset time period in multiple terminals；According to the history use information, determine to belong to the terminal of same user in the multiple terminal；Belong to described in control in the terminal of same user and show the total degree of same Internet advertising.Internet advertising put-on method and device provided by the present invention, pass through exposure frequency of the global same Internet advertising of control to same user, the result of broadcast of Internet advertising can be ensured, broadband cost, reduction broadcasting cost is saved, while Consumer's Experience, lifting user satisfaction can be improved.
Description
Technical field
The present invention relates to network video advertisement play-back technology field, more particularly to a kind of Internet advertising put-on method and device.
Background technology
Internet advertising has been full of the daily life in user, such as bumper advertisements, webpage banner towing, banner advertisements and bottom right pop-up advertisement before common video.Online Video is one of mainstream applications on current internet, and very many information such as amusement, teaching, news can be obtained by watching Online Video user.Online Video is used as a basic sex service, with operation cost it is high the problem of, and video information is provided a user using free mode more than Online Video, to realize that profit is often extremely difficult, the principal income means that Internet advertising is Online Video supplier are played.
Existing Internet advertising put-on method plays bumper advertisements before video usually before video frequency program in video playback inframe, or in video playback outer frame broadcasting webpage banner towing, banner advertisements and bottom right pop-up advertisement etc. during video program play.Also, during playing, advertisement can not be skipped by locking the various families that operate with, it is necessary to wait advertisement to watch video frequency program after finishing playing.If reason for this is that allowing user to skip advertisement, advertisement playing effect certainly will be influenceed, the video ads do not played completely are not approved by advertiser, this is unacceptable for Video service operator.
But there are many drawbacks in this advertisement broadcast method：For video-see user, same advertisement viewing number of times within a period of time excessive (such as daily more than 3 times) can produce boredom, cause user video Experience Degree low；For Video service operator, substantial amounts of bandwidth cost is wasted, and the satisfaction of user can be reduced；For advertiser, the same advertisement frequency is played to same subscriber excessively, causes playing resource to waste, playing efficiency is low, play cost height, the problems such as showing advertisement effect is poor.
The content of the invention
The technical problems to be solved by the invention are：The drawbacks of how existing for existing Internet advertising put-on method can ensure advertisement playing effect there is provided one kind, broadband cost, reduction broadcasting cost be saved, while can improve Consumer's Experience, lift the advertisement broadcast method of user satisfaction.
For this purpose, one aspect of the present invention proposes a kind of Internet advertising put-on method, methods described includes：
Receive the history use information of the default application software in multiple terminals in preset time period；
According to the history use information, determine to belong to the terminal of same user in the multiple terminal；
Belong to described in control in the terminal of same user and show the total degree of same Internet advertising.
Preferably, the history use information of the default application software includes：
Login account, LAN IP address, user identity information, internet browsing information and the video playback record of the default application software.
Preferably, it is described according to the history use information, determine to belong to the terminal of same user in the multiple terminal, including：
In the preset time period, the terminal of same user will be determined to belong in the multiple terminal by the terminal of the logged default application software of identical login account.
Preferably, it is described according to the history use information, determine to belong to the terminal of same user in the multiple terminal, in addition to：
In the preset time period, determine the terminal of logged same local network IP address in the multiple terminal, and data similarity excavation is carried out according to the user identity information of the terminal, internet browsing information and video playback record, to be determined to belong to all terminals of same user according to the Result.
Preferably, belong to described in the control in the terminal of same user and show the total degree of same Internet advertising, including：
Show whether the total degree of the same Internet advertising is less than default impressions in the terminal for belonging to same user described in judging；
If so, then showing the same Internet advertising for the user.
On the other hand, present invention also offers a kind of Internet advertising delivery device, described device includes：
Receiving unit, the history use information for receiving the default application software in multiple terminals in preset time period；
Determining unit, for according to the history use information, determining to belong to the terminal of same user in the multiple terminal；
Control unit, the total degree for controlling displaying same Internet advertising in the terminal for belonging to same user.
Preferably, the history use information of the default application software includes：
Login account, LAN IP address, user identity information, internet browsing information and the video playback record of the default application software.
Preferably, the determining unit, is further used for：
In the preset time period, the terminal of same user will be determined to belong in the multiple terminal by the terminal of the logged default application software of identical login account.
Preferably, the determining unit, is further used for：
In the preset time period, determine the terminal of logged same local network IP address in the multiple terminal, and data similarity excavation is carried out according to the user identity information of the terminal, internet browsing information and video playback record, to be determined to belong to all terminals of same user according to the Result.
Preferably, it is characterised in that described control unit, it is further used for：
Show whether the total degree of the same Internet advertising is less than default impressions in the terminal for belonging to same user described in judging；
If so, then showing the same Internet advertising for the user.
Internet advertising put-on method and device provided by the present invention, pass through exposure frequency of the global same Internet advertising of control to same user, the result of broadcast of Internet advertising can be ensured, broadband cost, reduction broadcasting cost is saved, while Consumer's Experience, lifting user satisfaction can be improved.
Brief description of the drawings
In order to illustrate more clearly of the embodiment of the present disclosure or technical scheme of the prior art, the required accompanying drawing used in embodiment or description of the prior art will be briefly described below, apparently, drawings in the following description are only some embodiments of the present disclosure, for those of ordinary skill in the art, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these figures.
Fig. 1 is the schematic flow sheet for the Internet advertising put-on method that the embodiment of the disclosure one is provided；
Fig. 2 is the schematic flow sheet for the Internet advertising put-on method that another embodiment of the disclosure is provided；
Fig. 3 is the structured flowchart for the Internet advertising delivery device that the embodiment of the disclosure one is provided.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present disclosure, the technical scheme in the embodiment of the present disclosure is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Based on the embodiment in the disclosure, the every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made belongs to the scope of disclosure protection.
Fig. 1 is the schematic flow sheet for the Internet advertising put-on method that the embodiment of the disclosure one is provided；As shown in figure 1, methods described includes：
S1：Receive the history use information of the default application software in multiple terminals in preset time period；
S2：According to the history use information, determine to belong to the terminal of same user in the multiple terminal；
S3：Belong to described in control in the terminal of same user and show the total degree of same Internet advertising.
The Internet advertising put-on method that the present embodiment is provided passes through exposure frequency of the global same Internet advertising of control to same user, the result of broadcast of Internet advertising can be ensured, broadband cost, reduction broadcasting cost is saved, while Consumer's Experience, lifting user satisfaction can be improved.
As the preferred of the present embodiment, the history use information of above-mentioned default application software includes the login account of the default application software, LAN IP address, user identity information, internet browsing information and video playback record.For example：The user name registered in Taobao's login account, wechat login account, QQ login accounts, family or office intranets IP address, terminal, search keyword, category of interest, Taobao browse history, wechat and QQ chat records etc..
On this basis, step S2 may further include：
S21：In the preset time period, the terminal of same user will be determined to belong in the multiple terminal by the terminal of the logged default application software of identical login account；
Or, if the terminal by the logged default application software of identical login account is not present in the preset time period, in the multiple terminal, then step S2 may further include：
S22：In the preset time period, determine the terminal of logged same local network IP address in the multiple terminal, and data similarity excavation is carried out according to the user identity information of the terminal, internet browsing information and video playback record, to be determined to belong to all terminals of same user according to the Result.
Specifically, the collection and excavation of big data are carried out using data by the history on the multiple terminal device, judge to belong to the equipment of same user and the accuracy probability of the judged result in the multiple equipment, when this probability exceedes preset value, the equipment for belonging to same user is can determine that, and then the global control of advertisement exposure number of times can be carried out for belonging to the equipment of same user.
Fig. 2 is the schematic flow sheet for the Internet advertising put-on method that another embodiment of the disclosure is provided；As shown in Fig. 2 on the basis of above-described embodiment, step S3 can further comprise：
S31：Show whether the total degree of the same Internet advertising is less than default impressions in the terminal for belonging to same user described in judging；
S32：If so, then showing the same Internet advertising for the user；
S33：If it is not, then showing another Internet advertising for the user.
User can so be avoided due to boredom produced by the number of times of viewing same advertisement in a period of time excessive (such as daily more than 3 times), the bandwidth cost of advertisement operators can also be saved, cost is played, and then improve playing efficiency, enhancing showing advertisement effect.
Fig. 3 is the structured flowchart for the Internet advertising delivery device that the embodiment of the disclosure one is provided；As shown in figure 3, described device includes：
Receiving unit 10, the history use information for receiving the default application software in multiple terminals in preset time period；
Determining unit 20, for according to the history use information, determining to belong to the terminal of same user in the multiple terminal；
Control unit 30, the total degree for controlling displaying same Internet advertising in the terminal for belonging to same user.
System described in the present embodiment can be used for performing above method embodiment, and its principle is similar with technique effect, and here is omitted.
As the preferred of the present embodiment, the history use information of above-mentioned default application software includes the login account of the default application software, LAN IP address, user identity information, internet browsing information and video playback record.For example：The user name registered in Taobao's login account, wechat login account, QQ login accounts, family or office intranets IP address, terminal, search keyword, category of interest, Taobao browse history, wechat and QQ chat records etc..
On this basis, determining unit 20 can be further used for：
In the preset time period, the terminal of same user will be determined to belong in the multiple terminal by the terminal of the logged default application software of identical login account；
Or, if the terminal by the logged default application software of identical login account is not present in the preset time period, in the multiple terminal, it is determined that unit 20 can be further used for：
In the preset time period, determine the terminal of logged same local network IP address in the multiple terminal, and data similarity excavation is carried out according to the user identity information of the terminal, internet browsing information and video playback record, to be determined to belong to all terminals of same user according to the Result.
Specifically, the collection and excavation of big data are carried out using data by the history on the multiple terminal device, judge to belong to the equipment of same user and the accuracy probability of the judged result in the multiple equipment, when this probability exceedes preset value, the equipment for belonging to same user is can determine that, and then the global control of advertisement exposure number of times can be carried out for belonging to the equipment of same user.
On the basis of above-described embodiment, control unit 30 can be further used for：
Show whether the total degree of the same Internet advertising is less than default impressions in the terminal for belonging to same user described in judging；
If so, then showing the same Internet advertising for the user；
If it is not, then showing another Internet advertising for the user.
User can so be avoided due to boredom produced by the number of times of viewing same advertisement in a period of time excessive (such as daily more than 3 times), the bandwidth cost of advertisement operators can also be saved, cost is played, and then improve playing efficiency, enhancing showing advertisement effect.
System described in the present embodiment can be used for performing above method embodiment, and its principle is similar with technique effect, and here is omitted.
It should be noted that, in all parts of the system of the disclosure, logical partitioning has been carried out to part therein according to the function that it to be realized, but, the present disclosure is not limited thereto, all parts can be repartitioned or combined as needed, for example, it can be single part by some component combinations, or some parts can be further broken into more subassemblies.
The all parts embodiment of the disclosure can be realized with hardware, either realized or realized with combinations thereof with the software module run on one or more processor.It will be understood by those of skill in the art that some or all functions of some or all parts in the system according to the embodiment of the present disclosure can be realized using microprocessor or digital signal processor (DSP) in practice.The disclosure is also implemented as some or all equipment or program of device (for example, computer program and computer program product) for performing method as described herein.Such program for realizing the disclosure can be stored on a computer-readable medium, or can have the form of one or more signal.Such signal can be downloaded from internet website and obtained, and either provided or provided in any other form on carrier signal.
The disclosure is limited it should be noted that above-described embodiment is illustrated rather than to the disclosure, and those skilled in the art can design alternative embodiment without departing from the scope of the appended claims.In the claims, any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of element or step not listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such elements.The disclosure can be by means of including the hardware of some different elements and being realized by means of properly programmed computer.In if the unit claim of equipment for drying is listed, several in these devices can be embodied by same hardware branch.The use of word first, second, and third does not indicate that any order.These words can be construed to title.
Embodiment of above is only suitable to the explanation disclosure; and limitation not of this disclosure; about the those of ordinary skill of technical field; in the case where not departing from spirit and scope of the present disclosure; it can also make a variety of changes and modification; therefore all equivalent technical schemes fall within the category of the disclosure, and the scope of patent protection of the disclosure should be defined by the claims.
Claims (10)
1. control method is delivered in a kind of Internet advertising, it is characterised in that including：
The history for receiving the default application software in multiple terminals in preset time period uses letter
Breath；
According to the history use information, determine to belong to the end of same user in the multiple terminal
End；
Belong to total time of displaying same Internet advertising in the terminal of same user described in control
Number.
2. the method as described in claim 1, it is characterised in that the default application software
History use information include：
The login account of the default application software, LAN IP address, user identity information,
Internet browsing information and video playback record.
3. method as claimed in claim 2, it is characterised in that described according to the history
Use information, determines to belong to the terminal of same user in the multiple terminal, including：
In the preset time period, it will be stepped in the multiple terminal by identical login account
The terminal for recording the default application software is determined to belong to the terminal of same user.
4. method as claimed in claim 3, it is characterised in that described according to the history
Use information, determines to belong to the terminal of same user in the multiple terminal, in addition to：
In the preset time period, logged same local network IP in the multiple terminal is determined
The terminal of address, and according to the user identity information of the terminal, internet browsing information and regard
Frequency plays record and carries out data similarity excavation, to be determined to belong to same use according to the Result
All terminals at family.
5. the method as any one of Claims 1-4, it is characterised in that described
Belong to described in control in the terminal of same user and show the total degree of same Internet advertising, bag
Include：
The same Internet advertising is shown in the terminal for belonging to same user described in judging
Whether total degree is less than default impressions；
If so, then showing the same Internet advertising for the user.
6. control device is delivered in a kind of Internet advertising, it is characterised in that including：
Receiving unit, for receiving the default application software in multiple terminals in preset time period
History use information；
Determining unit, for according to the history use information, determining to belong in the multiple terminal
In the terminal of same user；
Control unit, for controlling displaying same interconnection in the terminal for belonging to same user
The total degree of net advertisement.
7. device as claimed in claim 6, it is characterised in that the default application software
History use information include：
The login account of the default application software, LAN IP address, user identity information,
Internet browsing information and video playback record.
8. device as claimed in claim 7, it is characterised in that the determining unit, enters
One step is used for：
In the preset time period, it will be stepped in the multiple terminal by identical login account
The terminal for recording the default application software is determined to belong to the terminal of same user.
9. device as claimed in claim 8, it is characterised in that the determining unit, enters
One step is used for：
In the preset time period, logged same local network IP in the multiple terminal is determined
The terminal of address, and according to the user identity information of the terminal, internet browsing information and regard
Frequency plays record and carries out data similarity excavation, to be determined to belong to same use according to the Result
All terminals at family.
10. the device as any one of claim 6 to 9, it is characterised in that described
Control unit, is further used for：
The same Internet advertising is shown in the terminal for belonging to same user described in judging
Whether total degree is less than default impressions；
If so, then showing the same Internet advertising for the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610047670.8A CN106997542A (en) | 2016-01-22 | 2016-01-22 | Internet advertising put-on method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610047670.8A CN106997542A (en) | 2016-01-22 | 2016-01-22 | Internet advertising put-on method and device |
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| CN106997542A true CN106997542A (en) | 2017-08-01 |
Family
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| CN201610047670.8A Pending CN106997542A (en) | 2016-01-22 | 2016-01-22 | Internet advertising put-on method and device |
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Cited By (6)
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| CN108416610A (en) * | 2018-01-19 | 2018-08-17 | 阿里巴巴集团控股有限公司 | Frequency control method is launched in user's history feedback information forming method and advertisement |
| CN108647995A (en) * | 2018-04-11 | 2018-10-12 | 西安万像电子科技有限公司 | Put-on method, the apparatus and system of multi-medium data |
| CN110198459A (en) * | 2018-02-26 | 2019-09-03 | 腾讯科技（深圳）有限公司 | The method and apparatus of playing display information |
| WO2020216309A1 (en) * | 2019-04-24 | 2020-10-29 | 海信视像科技股份有限公司 | Repeated viewing device analysis method and analysis system for retrieving advertising time period |
| CN111932317A (en) * | 2020-09-15 | 2020-11-13 | 腾讯科技（深圳）有限公司 | Block chain based advertisement playing method, device, medium and electronic equipment |
| CN116542721A (en) * | 2023-07-07 | 2023-08-04 | 山东经纬信息集团有限公司 | Mobile phone terminal information pushing system and method based on big data |
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| CN116542721A (en) * | 2023-07-07 | 2023-08-04 | 山东经纬信息集团有限公司 | Mobile phone terminal information pushing system and method based on big data |
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