CN108596661A - Advertisement configuration method and system - Google Patents
Advertisement configuration method and system Download PDFInfo
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- CN108596661A CN108596661A CN201810357341.2A CN201810357341A CN108596661A CN 108596661 A CN108596661 A CN 108596661A CN 201810357341 A CN201810357341 A CN 201810357341A CN 108596661 A CN108596661 A CN 108596661A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of advertisement configuration method and system, the advertisement configuration system includes a configuration end and a database, the advertisement configuration method include：An advertisement material is established, each advertisement material is equipped with a material data, and the material data includes material type and name of material；An advertisement formwork is established, each advertisement formwork is equipped with a template data, and the template data includes the material data of template name and at least one advertisement material；An advertisement position is established, the advertisement position is equipped with an advertisement position data, and the advertisement position data include advertisement position title, location information, conditional information and several template datas.The advertisement configuration method and system of the present invention can quickly generate advertisement, and facilitate management of the server-side to advertisement, and can more accurately launch advertisement by the advertisement configuration method of the application.
Description
Technical field
The present invention relates to a kind of advertisement configuration method and system.
Background technology
With popularizing for network, the web advertisement more and more appears in the visual field of people, in E-commerce Marketing rank
Section, advertisement pushing serve primarily in advertiser.The web advertisement is taken the consumer that should be pushed to and need most, the web advertisement push away
The hobby and purchase that user is not only considered during sending tend to, it is considered however that the maximum of the value of advertisement itself
Change.
The technology for making, pushing with the continuous enhancing for the exposure level that people push the web advertisement, the web advertisement
Constantly reformed and is being innovated.
Existing advertisement configuration mode is there are the fabrication cycle of advertisement is slow, the unreasonable defect of advertisement pushing mode.
Invention content
The technical problem to be solved by the present invention is in order to overcome the fabrication cycle of advertisement in the prior art slow, advertisement pushing side
The unreasonable defect of formula, advertisement can be quickly generated by providing one kind, and facilitate management of the server-side to advertisement, and improve advertisement
Launch the advertisement configuration method and system of precision.
Technical solution is stated to solve above-mentioned technical problem：
A kind of advertisement configuration method, is used for an advertisement configuration system, and the advertisement configuration system includes a configuration end and one
Database, feature are that the advertisement configuration method includes：
Establish an advertisement material, each advertisement material is equipped with a material data, the material data include material type and
Name of material；
Establish an advertisement formwork, each advertisement formwork is equipped with a template data, the template data include template name and
The material data of at least one advertisement material；
Establish an advertisement position, the advertisement position is equipped with an advertisement position data, the advertisement position data include advertisement position title,
Location information, conditional information and several template datas.
Preferably, the material type includes picture, video, link, text and attribute, the attribute includes for backstage
The attribute-name of selection and the attribute value exported for interface；And/or
The material data further includes material field, and the material field when interface exports for showing.
Preferably, the advertisement material includes that must fill out material and material is filled out in choosing, the advertisement configuration method includes：
Establish an advertisement formwork；
Whether include at least one must fill out the material data of material, if otherwise making if verifying in the template data of the advertisement formwork
Go out prompt.
Preferably, the location information includes Platform Type, homepage, channel page, column page, article page, thematic page and straight
Broadcast one or more of page.
Preferably, the conditional information includes weight type, the weight type is used to judge that one to include a plurality of advertisement
Advertisement output policy when advertisement position is launched.
Preferably, the advertisement configuration method includes：
User location where acquisition user and reading habit；
The material of at least one of the template data advertisement material is generated according to the user location and reading habit
Data；
Pass through next advertisement position at the currently used interface of advertisement position Data Detection user；
Instant Ads are launched in next advertisement position, the Instant Ads include according to the user location and reading
It is accustomed to the material data generated.
Preferably, next advertisement position by the currently used interface of advertisement position Data Detection user includes：
Detect the total interface at the currently used interface of user；
Include the interface of advertisement position by location information acquisition, wherein be acquired material number in the advertisement position of interface
It is generated according to the user location and reading habit is passed through.
Preferably, the advertisement configuration system further includes a live streaming end and several viewer ends, the advertisement configuration method
Including：
Acquire the live streaming word of spectators' end subscriber；
Identify the keyword in the live streaming word；
The material data of at least one of the template data advertisement material is generated according to the keyword；
Instant Ads are launched, the Instant Ads include the corresponding advertisement mould of material data generated according to the keyword
Plate, the location information that the advertisement position of the Instant Ads includes is the current live page.
A kind of advertisement configuration system, feature are that the advertisement configuration system includes a configuration end, a database, institute
Advertisement configuration system is stated for executing advertisement configuration method as described above.
On the basis of common knowledge of the art, above-mentioned each optimum condition can be combined arbitrarily to get each preferable reality of the present invention
Example.
The positive effect of the present invention is that：The advertisement configuration method and system of the present invention can quickly generate advertisement,
And facilitate management of the server-side to advertisement, and can more accurately be launched extensively by the advertisement configuration method of the application
It accuses.
Description of the drawings
Fig. 1 is the flow chart of the advertisement configuration method of the embodiment of the present invention 1.
Fig. 2 is the flow chart of the advertisement configuration method of the embodiment of the present invention 2.
Fig. 3 is the flow chart of the advertisement configuration method of the embodiment of the present invention 3.
Specific implementation mode
It is further illustrated the present invention below by the mode of embodiment, but does not therefore limit the present invention to the reality
It applies among a range.
Embodiment 1
The present embodiment provides a kind of advertisement configuration system, the advertisement configuration system includes a configuration end and a database.
Module, an authentication module are established in the configuration end including one.
The module of establishing is for establishing an advertisement material, and each advertisement material is equipped with a material data, the material number
According to including material type and name of material.
In the present embodiment, the advertisement material is stored in the database, is called by material data corresponding wide
Accuse material.
The module of establishing is additionally operable to establish an advertisement formwork, and each advertisement formwork is equipped with a template data, the template
Data include the material data of template name and at least one advertisement material.
The advertisement formwork is stored in the database, and the advertisement material is called by the material data.
The module of establishing is additionally operable to establish an advertisement position, and the advertisement position is equipped with an advertisement position data, the advertisement position
Data include advertisement position title, location information, conditional information and several template datas.
The advertisement position and its advertisement position data are stored in the database, and the advertisement position passes through material data, mould
Plate data call advertisement material and advertisement formwork.
The material type includes picture, video, link, text and attribute, and the attribute includes being selected for backstage
Attribute-name and the attribute value exported for interface.
Operation interface is provided in the configuration end of the present embodiment and is capable of providing material original list, click can after adding materials
The title that adds materials and the following contents：
Picture：Picture format, size, applicable screen width high ratio are set.
Video：Video format, size, applicable screen width high ratio are set.
Link：Without other information, operator's voluntarily typing is arranged.
Text：Without other information, operator's voluntarily typing is arranged.
Attribute：Multigroup attribute-name (value) under the parameter is set.
Attribute-name：Backstage selection is used.
Attribute value：Interface output is used.
The material data further includes material field, and the material field when interface exports for showing.The material
Field need to confirm with client.
The advertisement material includes that must fill out material and material is filled out in choosing, and the module of establishing is after establishing an advertisement formwork, institute
State authentication module for verify in the template data of the advertisement formwork whether include at least one must fill out the material data of material, if
Otherwise prompt is made.
In the configuration end of the present embodiment provide operation interface provide the template list page, click addition advertisement formwork title with
And material is chosen according to template specific requirements, the material set is chosen, differentiation must fill out material and material is filled out in choosing.
The location information includes Platform Type, homepage, channel page, column page, article page, thematic page and live streaming page.
The conditional information includes weight type, and the weight type is used to judge that one to include that the advertisement position of a plurality of advertisement is thrown
Advertisement output policy when putting.
Operation interface is provided in the configuration end of the present embodiment, selection advertisement position original list is provided, and clicks addition advertisement position
Button with typing advertisement position title and can select the following contents：
Select Platform Type：App, web, wap
Select the advertisement position page：Page is broadcast live in homepage, channel page, column page, article page, thematic page.
Select weight type：For the output policy for judging same advertisement position while when thering is a plurality of advertisement to launch, including it is suitable
Sequence is launched and probability is launched.
Select advertisement position template：Select the advertisement formwork used for the point, same advertisement position that can select multiple moulds
Plate is alternative to operator, and same advertisement dispensing can only select a template.
Referring to Fig. 1, using above-mentioned advertisement configuration system, the present embodiment also provides a kind of advertisement configuration method, including：
Step 100 establishes an advertisement material, and each advertisement material is equipped with a material data, and the material data includes object
Expect type and name of material.
Step 101 establishes an advertisement formwork, and each advertisement formwork is equipped with a template data, and the template data includes mould
The material data of board name and at least one advertisement material.
Step 102, the verification advertisement formwork template data in whether include that at least one must fill out the material data of material,
103 are thened follow the steps if not, if so then execute step 104.
Step 103 makes prompt and executes step 102 again.
Step 104 establishes an advertisement position, and the advertisement position is equipped with an advertisement position data, and the advertisement position data include wide
Accuse position title, location information, conditional information and several template datas.
Step 105, dispensing includes the advertisement of the advertisement formwork on targeted advertisements position.
The material type includes picture, video, link, text and attribute, and the attribute includes being selected for backstage
Attribute-name and the attribute value exported for interface；The material data further includes material field, and the material field is for connecing
It is shown when mouth output.
The location information includes Platform Type, homepage, channel page, column page, article page, thematic page and live streaming page.
The conditional information includes weight type, and the weight type is used to judge that one to include that the advertisement position of a plurality of advertisement is thrown
Advertisement output policy when putting.
The advertisement configuration method and system of the present embodiment can quickly generate advertisement, and facilitate pipe of the server-side to advertisement
Reason, and advertisement can more accurately be launched by the advertisement configuration method of the application.
Embodiment 2
The present embodiment is substantially the same manner as Example 1, the difference is that only：
The configuration end of the present embodiment further includes an acquisition module, a generation module, a detection module and a putting module.
The acquisition module is for the user location and reading habit where acquiring user.
The generation module is used to generate at least one of template data institute according to the user location and reading habit
State the material data of advertisement material；
The detection module is used for next advertisement position by the currently used interface of advertisement position Data Detection user；
The putting module is used to launch Instant Ads in next advertisement position, and the Instant Ads include according to institute
State user location and the material data of reading habit generation.
Specifically, the detection module is additionally operable to the total interface at the currently used interface of detection user and by the position
Acquisition of information includes the interface of advertisement position.
The generation module is used to generate the material being acquired in the advertisement position of interface by user location and reading habit
Data.
Referring to Fig. 2, using above-mentioned advertisement configuration system, the advertisement configuration method of the present embodiment is to the step in embodiment 1
105 further limit, including：
User location where step 1051, acquisition user and reading habit.
The user location is obtained by IP address, GPS positioning module.
Step 1052 generates at least one of the template data advertising thing according to the user location and reading habit
The material data of material.
In the present embodiment, material data further includes the data such as text message, pictorial information.
Step 1053, the total interface for detecting the currently used interface of user；
Step 1054, by the location information obtain include advertisement position interface；
Step 1053 and 1054 can be realized：The currently used boundary of user is detected by location information in the advertisement position data
Next advertisement position in face.
Step 1055 launches Instant Ads in next advertisement position.
In step 1055, the Instant Ads include the material number generated according to the user location and reading habit
According to.The material data of generation is contained in template data, and in advertisement position includes the template data, so advertisement position corresponds to
Template in contain the material data.
By detecting next advertisement position, Instant Ads can be quickly generated, use habit of the advertisement according to user is implemented
Corresponding advertisement material is configured, the dispensing of Instant Ads can be made more accurate, advertisement is launched better.
Embodiment 3
The present embodiment is substantially the same manner as Example 1, the difference is that only：
The advertisement configuration system further includes a live streaming end and several viewer ends, and the viewer end is for acquiring viewer end
The live streaming word of user；
It is described to configure the end keyword being broadcast live in word for identification, and template data is generated according to the keyword
At least one of the advertisement material material data；
The configuration end is additionally operable to launch Instant Ads, and the Instant Ads include the material generated according to the keyword
The corresponding advertisement formwork of data, the location information that the advertisement position of the Instant Ads includes is the current live page.
Referring to Fig. 3, using above-mentioned advertisement configuration system, the present embodiment also provides a kind of advertisement configuration method, the present embodiment
Advertisement configuration method the step 105 in embodiment 1 is further limited：
Step 1051, the live streaming word for acquiring spectators' end subscriber.
Keyword in step 1052, the identification live streaming word.
Step 1053, the material number that at least one of the template data advertisement material is generated according to the keyword
According to material data further includes the data such as text message, pictorial information.
The data such as use habit, the purchasing power of user can be obtained by the identification of keyword, it can by these data
The generation advertisement of implementation, keeps the dispensing of advertisement more accurate.
Step 1054 launches Instant Ads, and the Instant Ads include the material data pair generated according to the keyword
The advertisement formwork answered, the location information that the advertisement position of the Instant Ads includes is the current live page.
Although specific embodiments of the present invention have been described above, it will be appreciated by those of skill in the art that these
It is merely illustrative of, protection scope of the present invention is defined by the appended claims.Those skilled in the art is not carrying on the back
Under the premise of from the principle and substance of the present invention, many changes and modifications may be made, but these are changed
Protection scope of the present invention is each fallen with modification.
Claims (9)
1. a kind of advertisement configuration method, is used for an advertisement configuration system, the advertisement configuration system includes a configuration end and a number
According to library, which is characterized in that the advertisement configuration method includes：
An advertisement material is established, each advertisement material is equipped with a material data, and the material data includes material type and material
Title；
Establish an advertisement formwork, each advertisement formwork is equipped with a template data, and the template data includes template name and at least
The material data of one advertisement material；
An advertisement position is established, the advertisement position is equipped with an advertisement position data, and the advertisement position data include advertisement position title, position
Information, conditional information and several template datas.
2. advertisement configuration method as described in claim 1, which is characterized in that the material type includes picture, video, chain
It connects, text and attribute, the attribute include for the attribute-name of selection from the background and the attribute value exported for interface；And/or
The material data further includes material field, and the material field when interface exports for showing.
3. advertisement configuration method as described in claim 1, which is characterized in that the advertisement material includes that must fill out material and choosing is filled out
Material, the advertisement configuration method include：
Establish an advertisement formwork；
Whether include at least one must fill out the material data of material, carried if otherwise making if verifying in the template data of the advertisement formwork
Show.
4. advertisement configuration method as described in claim 1, which is characterized in that the location information include Platform Type, homepage,
One or more of channel page, column page, article page, thematic page and live streaming page.
5. advertisement configuration method as claimed in claim 4, which is characterized in that the conditional information includes weight type, described
Weight type is used to judge that one to include the advertisement output policy when advertisement position of a plurality of advertisement is launched.
6. advertisement configuration method as described in claim 1, which is characterized in that the advertisement configuration method includes：
User location where acquisition user and reading habit；
The material data of at least one of the template data advertisement material is generated according to the user location and reading habit；
Pass through next advertisement position at the currently used interface of advertisement position Data Detection user；
Instant Ads are launched in next advertisement position, the Instant Ads include according to the user location and reading habit
The material data of generation.
7. advertisement configuration method as claimed in claim 6, which is characterized in that described to pass through the advertisement position Data Detection user
Next advertisement position at currently used interface includes：
Detect the total interface at the currently used interface of user；
Include the interface of advertisement position by location information acquisition, wherein it is logical to be acquired material data in the advertisement position of interface
It crosses the user location and reading habit generates.
8. advertisement configuration method as described in claim 1, which is characterized in that the advertisement configuration system further includes a live streaming end
And several viewer ends, the advertisement configuration method include：
Acquire the live streaming word of spectators' end subscriber；
Identify the keyword in the live streaming word；
The material data of at least one of the template data advertisement material is generated according to the keyword；
Instant Ads are launched, the Instant Ads include the corresponding advertisement formwork of material data generated according to the keyword,
The location information that the advertisement position of the Instant Ads includes is the current live page.
9. a kind of advertisement configuration system, which is characterized in that the advertisement configuration system includes a configuration end, a database, described
Advertisement configuration system is for executing advertisement configuration method as claimed in any of claims 1 to 8 in one of claims.
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| CN201810357341.2A CN108596661B (en) | 2018-04-20 | 2018-04-20 | Advertisement configuration method and system |
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| CN113781081A (en) * | 2020-11-16 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Method and device for playing advertisement |
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| CN108596661B (en) | 2021-10-22 |
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