CN107220848B - Advertisement display method and device - Google Patents
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- CN107220848B CN107220848B CN201710371754.1A CN201710371754A CN107220848B CN 107220848 B CN107220848 B CN 107220848B CN 201710371754 A CN201710371754 A CN 201710371754A CN 107220848 B CN107220848 B CN 107220848B
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- G06Q30/0241—Advertisements
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Abstract
The invention provides an advertisement display method and device, wherein the advertisement display method comprises the following steps: acquiring an advertisement display link input by a user, wherein the advertisement display link carries an identification of a region where the user is located; and displaying the advertisement of the area corresponding to the area identification of the user to the user in the advertisement display page corresponding to the advertisement display link. By the advertisement display method and the device provided by the embodiment of the invention, the advertisement putting efficiency can be improved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to an advertisement display method and device.
Background
Currently, an advertisement publisher displays its product advertisement to different groups through various advertisement display modes such as an advertisement lamp box, an advertisement terminal with an LCD/LED display, and intermittent insertion of product advertisement during playing of television programs, so that potential consumers in different groups can know their products and purchase them.
In the related art, in order to enable more potential consumers to know their products in time as much as possible, advertisement publishers need to rent advertisement lamp boxes and advertisement terminals in large quantities, and purchase golden-time playing time from a television station or a network video platform to repeatedly play product advertisements, so that the potential consumers in different groups can know their products.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
in the process of putting product advertisements, advertisement putting merchants need to put in a large amount of manpower and material resources and consume high cost to put in the product advertisements, so that potential consumers in different groups can know the products of the consumers, but the mode of putting the product advertisements at present is blind, and the putting efficiency of the advertisements is low.
Disclosure of Invention
In view of this, an object of the embodiments of the present invention is to provide an advertisement displaying method and apparatus, so as to improve advertisement putting efficiency.
In a first aspect, an embodiment of the present invention provides an advertisement display method, including:
acquiring an advertisement display link input by a user, wherein the advertisement display link carries an identification of a region where the user is located;
and displaying the advertisement of the area corresponding to the area identification of the user to the user in the advertisement display page corresponding to the advertisement display link.
With reference to the first aspect, an embodiment of the present invention provides a first possible implementation manner of the first aspect, where: in the advertisement display page corresponding to the advertisement display link, displaying the advertisement of the area corresponding to the area identifier where the user is located to the user, including:
analyzing the advertisement display link to obtain the identification of the area where the user is located, wherein the identification is carried by the advertisement display link;
according to the area identification of the user, determining the advertisement name of the area corresponding to the area identification of the user from a preset corresponding relation list of the area identification and the advertisement name;
acquiring advertisement data related to the advertisement name, wherein the advertisement data comprises a plurality of preview pictures and advertisement links of the advertisement;
loading the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, wherein the advertisement page template comprises: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template; at least one of the advertisement preview area and at least one of the advertisement link presentation area;
and displaying the advertisement display page to the user.
With reference to the first aspect, an embodiment of the present invention provides a second possible implementation manner of the first aspect, where: loading the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, wherein the method comprises the following steps:
acquiring the click times and the accumulated watching duration of the advertisement corresponding to the advertisement name;
calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration;
when the display coefficient is determined to be larger than a preset first coefficient threshold value, acquiring a first preview picture of the advertisement, establishing a hyperlink relation between the first preview picture and the advertisement link, and loading the first preview picture to an advertisement playing area of an advertisement page template, wherein the first preview picture has a first size;
when the display coefficient is determined to be smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, acquiring a second preview picture of the advertisement, establishing a hyperlink relationship between the second preview picture and the advertisement link, and loading the second preview picture to an advertisement preview area of an advertisement page template, wherein the second preview picture has a second size, and the second size is smaller than the first size;
and when the display coefficient is determined to be smaller than the second coefficient threshold value, establishing a hyperlink relation between the advertisement name and the advertisement link, and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template.
With reference to the first aspect, an embodiment of the present invention provides a third possible implementation manner of the first aspect, where: calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration, wherein the calculation comprises the following steps:
determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
With reference to the first aspect, an embodiment of the present invention provides a fourth possible implementation manner of the first aspect, where: the area identification and the area identification where the user is located are area codes.
In a second aspect, an embodiment of the present invention further provides an advertisement display apparatus, including:
the system comprises a link acquisition module, a link display module and a link display module, wherein the link acquisition module is used for acquiring an advertisement display link input by a user, and the advertisement display link carries an identification of a region where the user is located;
and the advertisement display module is used for displaying the advertisement of the area corresponding to the area identifier of the user to the user in the advertisement display page corresponding to the advertisement display link.
With reference to the second aspect, an embodiment of the present invention provides a first possible implementation manner of the second aspect, where:
the advertisement display module comprises:
the link analysis submodule is used for analyzing the advertisement display link to obtain the area identification of the user carried by the advertisement display link;
the name determining submodule is used for determining the advertisement name of the area corresponding to the area identifier of the user from a preset corresponding relation list of the area identifier and the advertisement name according to the area identifier of the user;
the data acquisition submodule is used for acquiring advertisement data related to the advertisement name, wherein the advertisement data comprise a plurality of preview pictures and advertisement links of the advertisement;
the data loading sub-module is configured to load the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, where the advertisement page template includes: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template; at least one of the advertisement preview area and at least one of the advertisement link presentation area;
and the advertisement display sub-module is used for displaying the advertisement display page to the user.
With reference to the second aspect, embodiments of the present invention provide a second possible implementation manner of the second aspect, where:
the data loading submodule comprises:
the viewing information acquisition unit is used for acquiring the click times and the accumulated viewing time of the advertisement corresponding to the advertisement name;
the display coefficient calculation unit is used for calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration;
the first processing unit is used for acquiring a first preview picture of the advertisement, establishing a hyperlink relation between the first preview picture and the advertisement link and loading the first preview picture to an advertisement playing area of an advertisement page template when the display coefficient is determined to be larger than a preset first coefficient threshold value, wherein the first preview picture has a first size;
the second processing unit is used for acquiring a second preview picture of the advertisement, establishing a hyperlink relationship between the second preview picture and the advertisement link and loading the second preview picture to an advertisement preview area of an advertisement page template when the display coefficient is determined to be smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, wherein the second preview picture has a second size, and the second size is smaller than the first size;
and the third processing unit is used for establishing a hyperlink relation between the advertisement name and the advertisement link and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template when the display coefficient is determined to be smaller than the second coefficient threshold value.
In combination with the second aspect, embodiments of the present invention provide a third possible implementation manner of the second aspect, where: the display coefficient calculation unit is specifically configured to:
determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
In combination with the second aspect, an embodiment of the present invention provides a fourth possible implementation manner of the second aspect, where: the area identification and the area identification where the user is located are area codes.
According to the advertisement display method and device provided by the embodiment of the invention, the advertisement display link which is input by the user and carries the identification of the area where the user is located is obtained, and the advertisement of the area corresponding to the identification of the area where the user is located is displayed for the user.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flowchart illustrating an advertisement displaying method according to embodiment 1 of the present invention;
fig. 2 is a schematic diagram illustrating an advertisement page template in the advertisement presentation method according to embodiment 1 of the present invention;
fig. 3 is a schematic structural diagram illustrating an advertisement display device according to embodiment 2 of the present invention;
fig. 4 is a schematic diagram showing a specific structure of an advertisement display module in the advertisement display device according to embodiment 2 of the present invention.
Icon: 300-a link acquisition module; 302-an advertisement presentation module; 400-link resolution submodule; 402-name determination submodule; 404-a data acquisition sub-module; 406-data load submodule; 408-advertisement display sub-module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present invention without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that in the description of the present invention, the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. indicate the orientation or positional relationship based on the orientation or positional relationship shown in the drawings, which are only for convenience of describing the present invention and simplifying the description, but do not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In addition, in the description of the present invention, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "connected" are to be construed broadly, e.g., as meaning either a fixed connection, a removable connection, or an integral connection; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
At present, in order to enable more potential consumers to know their products in time as much as possible, advertisement service providers need to rent advertisement lamp boxes and advertisement terminals in large quantities, and purchase golden-time playing time from a television station or a network video platform to repeatedly play product advertisements, so that the potential consumers in different groups can know their products. In the process of putting product advertisements, advertisement putting merchants need to put in a large amount of manpower and material resources and consume high cost to put in the product advertisements, so that potential consumers in different groups can know the products of the consumers, but the mode of putting the product advertisements at present is blind, and the putting efficiency of the advertisements is low. Based on the above, the application provides an advertisement display method and device.
The advertisement display method and the advertisement display device provided by the embodiment can be applied to the following free broadband business model.
At present, users buy broadband products from broadband operators (Unicom, Songhua, etc.), and the annual cost of broadband packages in Beijing area is from 800 Yuan to 2000 Yuan, which is high.
Compared with the current mode that users buy broadband products from broadband operators, the commercial mode of the free broadband is that the broadband is bought from the provider of the free broadband, the users request the provider of the free broadband to use the broadband, the provider of the free broadband enables the users to watch certain advertisements before using the broadband, and the users are provided with the free broadband to use after the users watch the advertisements.
In order to improve the efficiency and accuracy of advertisement delivery, the following advertisement display method and device are provided.
Example 1
In this embodiment, an execution main body of the advertisement display method is a background server of a free broadband providing platform, and the background server displays an advertisement in a region corresponding to an identifier of a region where a user is located to a user by obtaining an advertisement display link which is input by the user and carries the identifier of the region where the user is located.
Referring to the flow of the advertisement display method shown in fig. 1, the advertisement display method provided by the embodiment includes the following specific steps:
Wherein, the area mark of the user is the area code. For example, if the user is Beijing and the area code of Beijing is 010, the user will input the advertisement display link with 010 to obtain the advertisement of the Beijing area.
The advertisement display link input by the user is that after the user registers in the background server, the background server informs the user of the advertisement display link which needs to be logged in when the user applies for the free broadband.
The process that the user obtains the advertisement display link of the user area mark comprises the following steps: when a user registers in a background server, the user inputs the name of the area where the user is located, the background server inquires the area identification corresponding to the name of the area where the user is located and input by the user in a preset corresponding relation table of the area name and the area identification, combines the inquired area identification with preset English characters to form an advertisement display link which needs to be logged in when the user applies for a free broadband, informs the user of the advertisement display link and distributes a specific IP address to the user.
The backend server will store the IP address assigned to the user in the registration information for that user. The registration information of the user further includes: the user name and the password set by the user and the name of the area where the user is located.
The specific process of inputting the advertisement display link by the user comprises the following steps: when the user needs to access the broadband, the user needs to log in the background server by using the allocated IP address and the set user name and password. The background server detects that the user uses the user terminal to access the Internet through the allocated IP address, and then sends a preset advertisement display link to the user terminal under the IP address to input prompt information; causing the user to enter an advertisement presentation link.
The user can input the advertisement display link through the input device of the user terminal, and applies for using the free broadband to the background server in a mode of watching the advertisement. The input device comprises a keyboard and a virtual keyboard which are carried by the user terminal, and a keyboard and a mouse which are connected with the user terminal.
The user terminal may be any existing device with network function, and is not described herein again.
After the advertisement presentation link input by the user is obtained through the above step 100, the following step 102 may be continuously executed to present the advertisement to the user.
And 102, displaying the advertisement of the area corresponding to the area identifier of the user to the user in the advertisement display page corresponding to the advertisement display link.
Specifically, the step 102 includes the following specific steps (1) to (5):
(1) analyzing the advertisement display link to obtain the area identification of the user carried by the advertisement display link;
(2) according to the area identification of the user, determining the advertisement name of the area corresponding to the area identification of the user from a preset corresponding relation list of the area identification and the advertisement name;
(3) acquiring advertisement data related to the advertisement name, wherein the advertisement data comprises a plurality of preview pictures and advertisement links of the advertisement;
(4) loading the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, wherein the advertisement page template comprises: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template; at least one advertisement preview area and at least one advertisement link display area are positioned around an advertisement playing area;
(5) and displaying the advertisement display page to the user.
In the step (1), the area identifier is consistent with the area identifier where the user is located, and both are area codes.
The process of analyzing the advertisement display link is a process of identifying the number string corresponding to the area code from the advertisement display link, so that the advertisement display link can be analyzed by adopting any existing method for identifying the number string, and further description is omitted here.
In the step (3), the advertisement link includes: a video advertisement link and a goods purchase link.
The video advertisement link is used for showing the advertisement video of the video advertisement link to the user by the background server when the user clicks the video advertisement link.
The commodity purchasing link is used for showing a commodity purchasing page of the commodity purchasing link to the user by the background server when the user clicks the commodity purchasing link.
In the above step (4), refer to the advertisement page template diagram shown in fig. 2, which shows one implementation manner of the advertisement playing area, the advertisement preview area and the advertisement link showing area, in which the advertisement preview area and the advertisement link showing area are located at both sides of the advertisement playing area. The advertisement page template may have other implementation manners, which are not described herein again.
In order to enable the user to more conveniently select the advertisement of interest for viewing, the step (4) specifically includes the following steps (41) to (45):
(41) acquiring the click times and the accumulated watching duration of the advertisements corresponding to the advertisement names;
(42) calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration;
(43) when the display coefficient is determined to be larger than a preset first coefficient threshold value, acquiring a first preview picture of the advertisement, establishing a hyperlink relationship between the first preview picture and the advertisement link, and loading the first preview picture to an advertisement playing area of an advertisement page template, wherein the first preview picture has a first size;
(44) when the display coefficient is determined to be smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, acquiring a second preview picture of the advertisement, establishing a hyperlink relationship between the second preview picture and the advertisement link, and loading the second preview picture to an advertisement preview area of an advertisement page template, wherein the second preview picture has a second size, and the second size is smaller than the first size;
(45) and when the display coefficient is determined to be smaller than the second coefficient threshold value, establishing a hyperlink relationship between the advertisement name and the advertisement link, and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template.
In the step (41), after the advertisement name of the advertisement displayed to the user is determined, the background server may obtain the viewing information of the corresponding advertisement according to the advertisement name, and obtain the click number and the accumulated viewing time of the advertisement corresponding to the advertisement name from the viewing information of the advertisement.
The viewing information of the advertisement includes, in addition to the number of clicks of the advertisement and the accumulated viewing time, the viewing information: the time length of each watching and the IP address of the watching user.
In order to calculate the display coefficient, the step (42) specifically includes the following steps (421) to (423):
(421) determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
(422) determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
(423) and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
In the step (421), the following click number sections are recorded in the correspondence table between the number of clicks and the first calculation parameter: 0-10 ten thousand click intervals, 10-50 ten thousand click intervals, 50-100 ten thousand intervals, 100-500 ten thousand intervals, and 500 ten thousand or more click intervals; and setting different first calculation parameters for each click time interval according to the principle that the first calculation parameters are in direct proportion to the click times. Therefore, after the number of clicks of the advertisement is determined, the number of clicks falling into the number of clicks interval is determined, and the first calculation parameter of the number of clicks interval is determined as the current first calculation parameter of the advertisement.
Such as: setting a first calculation parameter in a 0-10 ten thousand click interval as 0.1; setting a first calculation parameter in a 10-50 ten thousand click interval as 0.3; setting a first calculation parameter in an interval of 50 ten thousand to 100 ten thousand times as 0.5; setting a first calculation parameter between 100 ten thousand times and 500 ten thousand times to be 0.7; and setting a first calculation parameter of a 500 ten thousand click interval to be 1. When the number of clicks of the advertisement is 1024589, it may be determined that the first calculation parameter of the advertisement is 0.7.
In the step (422), the following multiple cumulative viewing period intervals are recorded in the correspondence table between the cumulative viewing period and the second calculation parameter, with 100 hours as the viewing period interval: a 0-100 hour cumulative viewing time interval, a 100-200 hour cumulative viewing time interval, a 200-300 hour cumulative viewing time interval, a 300-400 hour cumulative viewing time interval, and a 400 hour or more cumulative viewing time interval. And setting different second calculation parameters for each accumulated watching time interval according to the principle that the second calculation parameters are in direct proportion to the accumulated watching time intervals. Therefore, after the accumulated watching time length of the advertisement is determined, the click number interval in which the accumulated watching time length falls is determined, and the second calculation parameter of the accumulated watching time length interval is determined as the current second calculation parameter of the advertisement.
Such as: setting a second calculation parameter of the 0-100 hour accumulated watching time interval as 0.1; setting a second calculation parameter of the 100-200 hour accumulated watching time interval as 0.3; setting a second calculation parameter of the 200-300 hour accumulated watching time interval as 0.5; setting a second calculation parameter of the 300-400 hour accumulated watching time interval as 0.7; the second calculation parameter of the 400-hour or more cumulative viewing period interval is set to 1. When the accumulated viewing time period of the advertisement is 202 hours, it may be determined that the second calculation parameter of the advertisement is 0.5.
The display coefficient of the advertisement is used for representing the popularity of the advertisement; the larger the value of the exposure factor, the more popular the advertisement is to the user.
In the above steps (43) to (45), establishing a hyperlink relationship between the preview picture or the advertisement title and the advertisement link respectively includes:
and calling a hyperlink generator to establish the hyperlink relationship between the preview picture or the advertisement name and the advertisement link respectively.
The hyperlink generator can use any existing hyperlink making tool to establish the hyperlink relationship between the preview picture or the advertisement name and the advertisement link respectively, and the detailed description is omitted here.
Wherein each preview picture may correspond to a hyperlink. The hyperlink may be a Uniform Resource Locator (URL) address, and the pointed-to content may be text, audio, video, or any combination of the three. The preview picture may be in a common image format such as BMP (bitmap) or Joint Photographic Experts Group (JPEG), and the preview picture includes a specific target object. For example: the preview picture includes a certain product. The background in the preview picture may or may not be single.
As can be seen from the above steps (41) to (45), by calculating the display coefficients of the displayed advertisements, the display priorities of the advertisements are obtained according to the calculated display coefficients, and the first preview pictures of several advertisements most popular with the user are displayed to the client in the advertisement playing area in a scrolling manner; and displaying a second preview picture of the next popular advertisement amount to the client in an advertisement preview area in a list form, and placing hyperlinks of the advertisements which are not displayed in the advertisement playing area and the advertisement preview area into an advertisement link display area, so that the advertisements of current popular or high-attention commodities are displayed to the user, and the advertisement putting accuracy is further improved.
In summary, according to the advertisement display method provided by this embodiment, by obtaining the advertisement display link carrying the identifier of the area where the user is located and displaying the advertisement of the area corresponding to the identifier of the area where the user is located to the user, compared with the related art in which advertisement publishers have to rent advertisement light boxes and advertisement terminals in large quantities and purchase the playing time of the golden time period to repeatedly play the product advertisement, the area where the user is located can be determined according to the advertisement display link carrying the identifier of the area where the user is located and the advertisement related to the area is displayed to the user, which is highly targeted, thereby greatly reducing the blindness of advertisement delivery and improving the delivery efficiency and accuracy of advertisement delivery.
Example 2
The present embodiment provides an advertisement displaying apparatus, configured to execute the advertisement displaying method.
Referring to the structure of the advertisement display device shown in fig. 3, the advertisement display device includes:
a link obtaining module 300, configured to obtain an advertisement display link input by a user, where the advertisement display link carries an identifier of a region where the user is located;
and an advertisement display module 302, configured to display, to the user, an advertisement in a region corresponding to the identifier of the region where the user is located in an advertisement display page corresponding to the advertisement display link.
Specifically, referring to the structure of the advertisement display module shown in fig. 4, the advertisement display module includes:
a link analysis submodule 400, configured to analyze the advertisement display link to obtain an identifier of a region where the user is located, where the identifier is carried by the advertisement display link;
a name determining submodule 402, configured to determine, according to the identifier of the area where the user is located, an advertisement name of an area corresponding to the identifier of the area where the user is located from a preset list of correspondence between the identifier of the area and the advertisement name;
a data obtaining sub-module 404, configured to obtain advertisement data related to the advertisement name, where the advertisement data includes a plurality of preview pictures of the advertisement and advertisement links;
the data loading sub-module 406 is configured to load the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, where the advertisement page template includes: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template; at least one of said advertisement preview area and at least one of said advertisement link presentation area;
and an advertisement displaying sub-module 408, configured to display the advertisement displaying page to the user.
In order to enable a user to more conveniently select advertisements in which the user is interested to view, the data loading submodule includes:
the viewing information acquisition unit is used for acquiring the click times and the accumulated viewing time of the advertisements corresponding to the advertisement names;
a display coefficient calculation unit, configured to calculate a display coefficient of the advertisement according to the click frequency and the accumulated viewing duration;
the first processing unit is used for acquiring a first preview picture of the advertisement when the display coefficient is determined to be larger than a preset first coefficient threshold value, establishing a hyperlink relation between the first preview picture and the advertisement link, and loading the first preview picture to an advertisement playing area of an advertisement page template, wherein the first preview picture has a first size;
a second processing unit, configured to, when it is determined that the display coefficient is smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, obtain a second preview picture of the advertisement, establish a hyperlink relationship between the second preview picture and the advertisement link, and load the second preview picture to an advertisement preview area of an advertisement page template, where the second preview picture has a second size, and the second size is smaller than the first size;
and the third processing unit is used for establishing a hyperlink relation between the advertisement name and the advertisement link and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template when the display coefficient is determined to be smaller than the second coefficient threshold value.
In order to calculate the display coefficient, the display coefficient calculating unit is specifically configured to perform the following steps (1) to (3):
(1) determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
(2) determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
(3) and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
Specifically, the area identifier and the area identifier where the user is located are area codes.
It can be seen from the above description that, by calculating the display coefficients of the displayed advertisements, the display priorities of the advertisements are obtained according to the calculated display coefficients, and the first preview pictures of several advertisements most popular with users are displayed to the clients in the advertisement playing area in a rolling playing manner; and displaying a second preview picture of the next popular advertisement amount to the client in an advertisement preview area in a list form, and placing hyperlinks of the advertisements which are not displayed in the advertisement playing area and the advertisement preview area into an advertisement link display area, so that the advertisements of current popular or high-attention commodities are displayed to the user, and the advertisement putting accuracy is further improved.
In summary, the advertisement display device provided in this embodiment obtains the advertisement display link carrying the identifier of the area where the user is located and displays the advertisement of the area corresponding to the identifier of the area where the user is located to the user, compared with the related art in which advertisement publishers have a large number of advertisement lamp boxes and advertisement terminals to rent and purchase the playing time of the golden period to repeatedly play the product advertisement, the advertisement display device can determine the area where the user is located according to the advertisement display link carrying the identifier of the area where the user is located and display the advertisement related to the area to the user, and is highly targeted, thereby greatly reducing the blindness of advertisement delivery and improving the delivery efficiency and accuracy of advertisement delivery.
The computer program product for performing the advertisement display method provided in the embodiment of the present invention includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute the method described in the foregoing method embodiment, and specific implementation may refer to the method embodiment, which is not described herein again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (8)
1. An advertisement display method, comprising:
sending advertisement display link input prompt information to a user terminal after detecting that the user terminal accesses the Internet through a target IP address, so that a user can input an advertisement display link based on the user terminal;
acquiring an advertisement display link which is input by a user and carries an identification of a region where the user is located;
displaying the advertisement of the area corresponding to the area identification of the user to the user in the advertisement display page corresponding to the advertisement display link;
when detecting that the advertisement displayed to the user meets the set condition, providing a target broadband for the user terminal used by the user;
generating the advertisement presentation link and the target IP address by:
receiving a user location name and a user name written by a user, and searching a user location identification matched with the user location name;
generating an advertisement display link according to the identification of the area where the user is located and preset characters, and generating a target IP address matched with the user name;
in the advertisement display page corresponding to the advertisement display link, displaying the advertisement of the area corresponding to the area identifier where the user is located to the user, including:
analyzing the advertisement display link to obtain the identification of the area where the user is located, wherein the identification is carried by the advertisement display link;
according to the area identification of the user, determining the advertisement name of the area corresponding to the area identification of the user from a preset corresponding relation list of the area identification and the advertisement name;
acquiring advertisement data related to the advertisement name, wherein the advertisement data comprises a plurality of preview pictures and advertisement links of the advertisement;
loading the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, wherein the advertisement page template comprises: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template;
and displaying the advertisement display page to the user.
2. The method according to claim 1, wherein the step of loading the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page comprises:
acquiring the click times and the accumulated watching duration of the advertisement corresponding to the advertisement name;
calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration;
when the display coefficient is determined to be larger than a preset first coefficient threshold value, acquiring a first preview picture of the advertisement, establishing a hyperlink relation between the first preview picture and the advertisement link, and loading the first preview picture to an advertisement playing area of an advertisement page template, wherein the first preview picture has a first size;
when the display coefficient is determined to be smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, acquiring a second preview picture of the advertisement, establishing a hyperlink relationship between the second preview picture and the advertisement link, and loading the second preview picture to an advertisement preview area of an advertisement page template, wherein the second preview picture has a second size, and the second size is smaller than the first size;
and when the display coefficient is determined to be smaller than the second coefficient threshold value, establishing a hyperlink relation between the advertisement name and the advertisement link, and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template.
3. The method of claim 2, wherein calculating the display factor of the advertisement according to the number of clicks and the accumulated viewing duration comprises:
determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
4. The method of claim 1, wherein the region identifier and the region identifier of the user are region codes.
5. An advertising display device, comprising:
the system comprises a sending module, a receiving module and a sending module, wherein the sending module is used for sending advertisement display link input prompt information to a user terminal after detecting that the user terminal accesses the Internet through a target IP address so as to enable a user to input an advertisement display link based on the user terminal;
the link acquisition module is used for acquiring advertisement display links which are input by a user and carry the identification of the area where the user is located;
the advertisement display module is used for displaying the advertisement of the area corresponding to the area identifier of the user to the user in the advertisement display page corresponding to the advertisement display link;
the target broadband providing module is used for providing a target broadband for a user terminal used by the user when detecting that the advertisement displayed for the user meets set conditions;
the advertisement display device further comprises:
the receiving module is used for receiving the name of the area where the user is located and the user name written by the user;
the searching module is used for searching the user area identification matched with the user area name;
the generation module is used for generating an advertisement display link according to the identification of the area where the user is located and preset characters and generating a target IP address matched with the user name;
the advertisement display module comprises:
the link analysis submodule is used for analyzing the advertisement display link to obtain the area identification of the user carried by the advertisement display link;
the name determining submodule is used for determining the advertisement name of the area corresponding to the area identifier of the user from a preset corresponding relation list of the area identifier and the advertisement name according to the area identifier of the user;
the data acquisition submodule is used for acquiring advertisement data related to the advertisement name, wherein the advertisement data comprise a plurality of preview pictures and advertisement links of the advertisement;
the data loading sub-module is configured to load the acquired advertisement data into a preset advertisement page template to obtain the advertisement display page, where the advertisement page template includes: the advertisement playing area, the advertisement previewing area and the advertisement link displaying area; the advertisement playing area is positioned in the middle of the advertisement page template;
and the advertisement display sub-module is used for displaying the advertisement display page to the user.
6. The apparatus of claim 5, wherein the data loading submodule comprises:
the viewing information acquisition unit is used for acquiring the click times and the accumulated viewing time of the advertisement corresponding to the advertisement name;
the display coefficient calculation unit is used for calculating the display coefficient of the advertisement according to the click times and the accumulated watching duration;
the first processing unit is used for acquiring a first preview picture of the advertisement, establishing a hyperlink relation between the first preview picture and the advertisement link and loading the first preview picture to an advertisement playing area of an advertisement page template when the display coefficient is determined to be larger than a preset first coefficient threshold value, wherein the first preview picture has a first size;
the second processing unit is used for acquiring a second preview picture of the advertisement, establishing a hyperlink relationship between the second preview picture and the advertisement link and loading the second preview picture to an advertisement preview area of an advertisement page template when the display coefficient is determined to be smaller than a preset first coefficient threshold and larger than a preset second coefficient threshold, wherein the second preview picture has a second size, and the second size is smaller than the first size;
and the third processing unit is used for establishing a hyperlink relation between the advertisement name and the advertisement link and loading the advertisement name of the advertisement into an advertisement link display area of the advertisement page template when the display coefficient is determined to be smaller than the second coefficient threshold value.
7. The apparatus according to claim 6, wherein the display coefficient calculating unit is specifically configured to:
determining a first calculation parameter corresponding to the click times from a preset corresponding relation table of the click times and the first calculation parameter;
determining a second calculation parameter corresponding to the accumulated watching duration from a corresponding relation table of preset accumulated watching duration and the second calculation parameter;
and calculating the arithmetic sum of the first calculation parameter and the second calculation parameter, and determining the arithmetic sum as the display coefficient of the advertisement.
8. The apparatus of claim 5, wherein the region identifier and the region identifier of the user are region codes.
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| CN108230090A (en) * | 2017-12-12 | 2018-06-29 | 阿里巴巴集团控股有限公司 | Page generation method, device and electronic equipment |
| CN111062734B (en) * | 2018-10-16 | 2023-08-25 | 北京字节跳动网络技术有限公司 | Method and device for reordering delivery information, electronic equipment and readable medium |
| CN109801111A (en) * | 2019-01-28 | 2019-05-24 | 优估（上海）信息科技有限公司 | A kind of advertisement landing page put-on method, advertisement landing page display methods and device |
| CN111695964B (en) * | 2019-03-15 | 2023-04-28 | 阿里巴巴集团控股有限公司 | Information display method and device, electronic equipment and storage medium |
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