CN102946416A - Method and device for issuing and acquiring multimedia advertisement - Google Patents
Method and device for issuing and acquiring multimedia advertisement Download PDFInfo
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- CN102946416A CN102946416A CN2012104012460A CN201210401246A CN102946416A CN 102946416 A CN102946416 A CN 102946416A CN 2012104012460 A CN2012104012460 A CN 2012104012460A CN 201210401246 A CN201210401246 A CN 201210401246A CN 102946416 A CN102946416 A CN 102946416A
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Abstract
The embodiment of the invention discloses a multimedia advertisement issuing method, comprising the steps as follows: acquiring a query request containing geographic position information, which is sent by an electronic terminal, searching multimedia advertisement corresponding to the geographic position information according to the geographic position information, and sending the multimedia advertisement corresponding to the geographic position information to the electronic terminal, so that the required multimedia advertisement can be obtained without starting a browser by a user and the multimedia advertisement issuing method is simplified. The invention further provides a method and device for acquiring the multimedia advertisement and a multimedia advertisement server.
Description
Technical field
The present invention relates to electronic information technical field, more particularly, relate to a kind of method and device of issuing and knowing multimedia advertising.
Background technology
Development along with mobile communication technology, handheld device user can be logined the Internet by handheld device and inquire about position multimedia advertisement on every side, such as airport, station, market, cinema, the discount sales promotion information in fixed and hotel etc. just, with user friendly trip and life.
When the user need to be known multimedia advertisement around the position, existing multimedia advertisement delivery method is, the user starts browser, the multimedia advertisement that input will be inquired about, the multimedia advertisement that webserver feedback search is arrived, the user filters out relevant information again and selects in webserver feedack, this and operates not convenient so that issue, know that the mode of multimedia advertisement is loaded down with trivial details.
Summary of the invention
The method that the purpose of this invention is to provide a kind of issuing multimedia advertisement knows that with solution the mode of multimedia advertisement is loaded down with trivial details, and operates not convenient problem.
For achieving the above object, the invention provides following technical scheme:
A kind of multimedia advertisement delivery method comprises:
Obtain the query requests that includes geographical location information that electric terminal sends;
Search the multimedia advertising corresponding with described geographical location information according to described geographical location information;
Send the multimedia advertising corresponding with described geographical location information to described electric terminal.
Said method, preferred, described query requests also comprises: the seek scope information of determining the multimedia advertising scope.
Said method, preferred, also comprise:
When not finding the multimedia advertising corresponding with described geographical location information, by the online mode retrieval multimedia advertising corresponding with described geographical location information.
Said method, preferred, also comprise:
Store multimedia advertising corresponding to described geographical location information that retrieve by online mode and described.
A kind of method of knowing multimedia advertising is applied to electric terminal, comprising:
Electric terminal obtains its geographical location information;
Transmission includes the query requests of the geographical location information of described electric terminal;
Receive the multimedia advertising corresponding with described geographical location information.
Said method, preferred, described query requests also comprises: the seek scope information of determining the multimedia advertising scope.
A kind of multimedia advertising server comprises:
Acquisition module is used for obtaining the query requests that includes geographical location information that electric terminal sends;
Search module, be used for searching the multimedia advertising corresponding with described geographical location information according to described geographical location information;
Release module is used for sending the multimedia advertising corresponding with described geographical location information to described electric terminal.
Above-mentioned multimedia advertising server, preferred, described query requests also comprises: the range information of determining the seek scope of multimedia advertising.
Above-mentioned multimedia advertising server, preferred, also comprise:
Search module is used for when not finding the multimedia advertising corresponding with described geographical location information, by the online mode retrieval multimedia advertising corresponding with described geographical location information.
Above-mentioned multimedia advertising server, preferred, also comprise:
Memory module is used for storing multimedia advertising corresponding to described geographical location information that retrieve by online mode and described.
A kind of device that obtains multimedia advertising is applied to electric terminal, comprising:
Locating module is for the geographical location information that obtains electric terminal;
Sending module is used for the query requests that transmission includes the geographical location information of described electric terminal;
Receiver module is used for receiving the multimedia advertising corresponding with described geographical location information.
Said apparatus, preferred, described query requests also comprises: the range information of determining the seek scope of multimedia advertising.
A kind of multimedia advertisement system comprises:
Electric terminal and multimedia advertising server; Wherein,
Electric terminal is used for obtaining the geographical location information of electric terminal, sends the query requests of the geographical location information that includes described electric terminal, and receives the multimedia advertising corresponding with described geographical location information that described multimedia advertising server sends;
The multimedia advertising server is used for obtaining the query requests that includes geographical location information that described electric terminal sends, search the multimedia advertising corresponding with described geographical location information according to described geographical location information, and the multimedia advertising corresponding with described geographical location information that will find is sent to described electric terminal.
By above scheme as can be known, a kind of multimedia advertisement delivery method that the application provides is by obtaining the geographical location information of electric terminal; Search the multimedia advertising corresponding with described geographical location information according to described geographical location information; Send the multimedia advertising corresponding with described geographical location information to described electric terminal, not needing the user to start browser just can make the user obtain required multimedia advertising, but initiatively the multimedia advertising relevant with the user location is sent to electric terminal, simplified the dissemination method of multimedia advertising.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art, apparently, accompanying drawing in the following describes only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
The flow chart of a kind of multimedia advertisement delivery method that Fig. 1 provides for the embodiment of the present application;
A kind of method flow diagram of knowing multimedia advertising that Fig. 2 provides for the embodiment of the present application;
The structural representation of a kind of multimedia advertising server that Fig. 3 provides for the embodiment of the present application;
The structural representation of the another kind of multimedia advertising server that Fig. 4 provides for the embodiment of the present application;
The structural representation of another multimedia advertising server that Fig. 5 provides for the embodiment of the present application;
A kind of structural representation that obtains the device of multimedia advertising that Fig. 6 provides for the embodiment of the present application;
The structural representation of a kind of multimedia advertisement system that Fig. 7 provides for the embodiment of the present application.
Term " first " in specification and claims and the above-mentioned accompanying drawing, " second ", " the 3rd " " 4th " etc. (if exist) are be used to distinguishing similar part, and needn't be used for describing specific order or precedence.The data that should be appreciated that such use suitably can exchanged in the situation, so that the application's described herein embodiment can be with except the order enforcement here illustrated.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that obtains under the creative work prerequisite.
See also Fig. 1, the flow chart of a kind of multimedia advertisement delivery method that Fig. 1 provides for the embodiment of the present application comprises:
Step S101: obtain the query requests that includes geographical location information that electric terminal sends;
Described geographical location information is the location coordinate information of electric terminal, comprises the on-site longitude of described electric terminal, latitude and height.
Step S102: search the multimedia advertising corresponding with described geographical location information according to described geographical location information.
After receiving query requests, from described query requests, parse the geographical location information that it carries, according to this geographical location information, search the multimedia advertising corresponding with geographical location information from database, the described multimedia advertising corresponding with the geographical position comprises near the multimedia advertising of ad distribution merchant (such as all kinds of businessmans such as airport, station, market, cinema, hotel, the hotels) issue the described electric terminal; Preferably, the described multimedia advertising corresponding with the geographical position can be and the position of described electric terminal between distance satisfy the multimedia advertising of ad distribution merchant's issue of preset range.
Specifically when searching, can also in the first preset range, search first, when not having the multimedia advertising corresponding with described geographical location information in the first preset range, in the second preset range, search again, the second preset range value is greater than the first preset range value, for example, the first preset range can be in circumference 1 kilometer range, described the second preset range can be in circumference 1.5 kilometer range, certainly, above-mentioned the first preset range and the second preset range also are not specifically limited, as long as satisfy the second preset range value greater than the first preset range value.
Step S103: send the multimedia advertising corresponding with described geographical location information to described electric terminal;
Behind the multimedia advertising corresponding with described geographical position, mutually described electric terminal feeds back this multimedia advertising that finds in finding preset range.
A kind of multimedia advertisement delivery method that the application provides, by obtaining the geographical location information of electric terminal, search the multimedia advertising corresponding with described geographical location information according to described geographical location information, send the multimedia advertising corresponding with described geographical location information to described electric terminal, initiatively the multimedia advertising relevant with the user location is sent to electric terminal, not needing the user to start browser just can make the user obtain required multimedia advertising, simplified the dissemination method of multimedia advertising, made simultaneously the input of multimedia advertising more accurate.
Further, can also comprise the seek scope information of determining the multimedia advertising scope in the query requests in above-described embodiment.That is to say, described query context can be user-defined, when the User Defined seek scope, then search the multimedia advertising that satisfies ad distribution merchant's issue of user-defined seek scope with the on-site distance of electric terminal, otherwise, search the multimedia advertising of ad distribution merchant's issue that on-site distance with electric terminal satisfies the seek scope of system default.
The method that the embodiment of the present application provides, preferentially search the multimedia advertising that satisfies ad distribution merchant's issue of user-defined seek scope with the on-site distance of electric terminal, can be more accurately to the needed multimedia advertising of electric terminal issue user, further improved the precision that multimedia advertising is thrown in, reduce the invalid spread scope of multimedia advertising, improve the value of multimedia advertisement.
Further, among the step S 102 of above-described embodiment, when in database, not finding the multimedia advertising corresponding with described geographical location information, by the online mode retrieval multimedia advertising corresponding with described geographical location information;
That is to say, may there be the storage multimedia advertising corresponding with the geographical location information of electric terminal in the database, at this moment, can carry out online retrieving by the webserver by interface, and the multimedia advertising that the webserver returns is fed back to electric terminal; Preferably, the multimedia advertising that the webserver can also be returned is stored, so that follow-uply search the multimedia advertising corresponding with this geographical location information.
The embodiment of the present application provides a kind of method flow diagram of knowing multimedia advertising comprises as shown in Figure 2:
Step S201: electric terminal obtains its geographical location information;
Electric terminal can obtain by its GPS navigation system of carrying the geographical location information of electric terminal, and described geographical location information is the location coordinate information of electric terminal, comprises the on-site longitude of described electric terminal, latitude and height.
Step S202: the query requests that sends the geographical location information that includes described electric terminal;
Electric terminal can send described query requests by the wireless internet network that makes up with GSM, GPRS, CDMA, WLAN or 3G standard.Make up wireless Internet with above-mentioned standard and belong to prior art, repeat no more here.
Step S203: receive the multimedia advertising corresponding with described geographical location information;
The multimedia advertising that electric terminal receives is the multimedia advertising corresponding with its geographical position, and the described multimedia advertising corresponding with the geographical position comprises near the multimedia advertising of ad distribution merchant (such as all kinds of businessmans such as airport, station, market, cinema, hotel, the hotels) issue the described electric terminal; Preferably, the described multimedia advertising corresponding with the geographical position can be and the position of described electric terminal between distance satisfy the multimedia advertising of ad distribution merchant's issue of preset range.The user can select the multimedia advertisement of its required classification businessman issue in the multimedia advertising that it receives.
A kind of method of knowing multimedia advertising that the embodiment of the present application provides, electric terminal obtains its geographical location information, transmission includes the query requests of the geographical location information of described electric terminal, receive the multimedia advertising corresponding with described geographical location information, do not need the user to start browser and just can obtain near the multimedia advertising in its position, simplified user's operation, make things convenient for simultaneously the user to see the relevant multimedia advertisement in its geographic location (being near the multimedia advertisement of the ad distribution merchant's issue the user position), user friendly life and trip.
Preferably, can also comprise the seek scope information of determining the multimedia advertising scope in the query requests that above-mentioned electric terminal sends, that is to say, the scope that the user can the self-defined multimedia advertising that it will be searched.
Please referring to Fig. 3, the structural representation of a kind of multimedia advertising server that provides for the embodiment of the present application comprises:
Searching module 302 is used for searching the multimedia advertising corresponding with described geographical location information according to described geographical location information;
Release module 303: be used for sending the multimedia advertising corresponding with described geographical location information to described electric terminal.
Further, on the basis of the described embodiment of Fig. 3, the structural representation of the another kind of multimedia advertising server that the embodiment of the present application provides can also comprise as shown in Figure 4:
That is to say, when not having the multimedia advertising corresponding with described geographical location information in the local data base, can pass through third party's interface accessing webserver, by the webserver search multimedia advertising corresponding with described geographical location information.
Further, on the basis of the described embodiment of Fig. 4, the structural representation of another multimedia advertising server that the embodiment of the present application provides can also comprise as shown in Figure 5:
Namely will be stored in the local data base by the geographical location information that the on-line search mode retrieves, so that the follow-up multimedia advertising corresponding with this geographical location information, the further speed of searching multimedia advertising that improves of searching.
See also Fig. 6, Fig. 6 is a kind of structural representation that obtains the device of multimedia advertising that the embodiment of the present application provides, and comprising:
Locating module 601, sending module 602 and receiver module 603; Wherein.
Locating module 601 is used for obtaining the geographical location information of electric terminal;
The geographical location information (information such as the on-site longitude of electric terminal, latitude and height) that obtains electric terminal belongs to the common practise of this area, such as by GPS location etc., repeats no more here.
Sending module 602 is used for sending the query requests of the geographical location information that includes described electric terminal; The range information that preferably, can also comprise the seek scope of determining multimedia advertising in the described query requests.
The electric terminal that the embodiment of the present application provides receives only has the multimedia advertising relevant with this electric terminal location, such as the multimedia advertising of this electric terminal location or near the issue of the ad distribution merchant it.
When the user wants to obtain the multimedia advertising relevant with its location, as long as start this system, just can the automatic acquisition multimedia advertising relevant with its geographical position, do not need to start and input relevant information behind the browser and retrieve again, so that simple and convenient user operation has made things convenient for user's life and trip.
Certainly, the electric terminal that the embodiment of the present application provides can be mobile electronic terminal, also can be fixed electric terminal.
The below illustrates in the mode of system how the portable terminal in the embodiment of the present application knows the multimedia advertising that the multimedia advertising server is issued, and how the multimedia advertising server is distributed to electric terminal with the multimedia advertising corresponding with the electric terminal location in other words.
See also Fig. 7, the structural representation of the multimedia advertisement system that Fig. 7 provides for the embodiment of the present application comprises electric terminal 1 and multimedia advertising server 2, wherein,
Start the system that obtains multimedia advertising of electric terminal 1 as the user after, locating module 701 obtains the geographical location information of electric terminal, the query requests that sending module 702 sends the geographical location information that carries described electric terminal is the acquisition module 704 of media advertisement service device 2 at the most, acquisition module 704 obtains the query requests that sending module 702 sends, the module 705 of searching of multimedia advertising server 2 is searched the multimedia advertising corresponding with described geographical location information according to the geographical location information in the described query requests in local data base, the release module 706 of multimedia advertising server 2 will be searched the receiver module 703 that multimedia advertising corresponding to module 705 geographical location information that find and described is sent to electric terminal 1, receiver module 703 receives the multimedia advertising corresponding with described geographical location information that described release module 706 sends, certainly in order to make things convenient for the user to check, electric terminal is shown to the user with the multimedia advertising corresponding with described geographical location information.
Need to prove, what each embodiment stressed in this specification is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For device class embodiment because itself and embodiment of the method basic simlarity, so describe fairly simple, relevant part gets final product referring to the part explanation of embodiment of the method.
To the above-mentioned explanation of the disclosed embodiments, make this area professional and technical personnel can realize or use the present invention.Multiple modification to these embodiment will be apparent concerning those skilled in the art, and General Principle as defined herein can be in the situation that do not break away from the spirit or scope of the present invention, in other embodiments realization.Therefore, the present invention will can not be restricted to these embodiment shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.
Claims (13)
1. a multimedia advertisement delivery method is characterized in that, comprising:
Obtain the query requests that includes geographical location information that electric terminal sends;
Search the multimedia advertising corresponding with described geographical location information according to described geographical location information;
Send the multimedia advertising corresponding with described geographical location information to described electric terminal.
2. method according to claim 1 is characterized in that, described query requests also comprises: the seek scope information of determining the multimedia advertising scope.
3. method according to claim 1 is characterized in that, also comprises:
When not finding the multimedia advertising corresponding with described geographical location information, by the online mode retrieval multimedia advertising corresponding with described geographical location information.
4. method according to claim 3 is characterized in that, also comprises:
Store multimedia advertising corresponding to described geographical location information that retrieve by online mode and described.
5. a method of knowing multimedia advertising is applied to electric terminal, it is characterized in that, comprising:
Electric terminal obtains its geographical location information;
Transmission includes the query requests of the geographical location information of described electric terminal;
Receive the multimedia advertising corresponding with described geographical location information.
6. method according to claim 5 is characterized in that, described query requests also comprises: the seek scope information of determining the multimedia advertising scope.
7. a multimedia advertising server is characterized in that, comprising:
Acquisition module is used for obtaining the query requests that includes geographical location information that electric terminal sends;
Search module, be used for searching the multimedia advertising corresponding with described geographical location information according to described geographical location information;
Release module is used for sending the multimedia advertising corresponding with described geographical location information to described electric terminal.
8. multimedia advertising server according to claim 7 is characterized in that, described query requests also comprises: the range information of determining the seek scope of multimedia advertising.
9. multimedia advertising server according to claim 7 is characterized in that, also comprises:
Search module is used for when not finding the multimedia advertising corresponding with described geographical location information, by the online mode retrieval multimedia advertising corresponding with described geographical location information.
10. multimedia advertising server according to claim 9 is characterized in that, also comprises:
Memory module is used for storing multimedia advertising corresponding to described geographical location information that retrieve by online mode and described.
11. a device that obtains multimedia advertising is applied to electric terminal, it is characterized in that, comprising:
Locating module is for the geographical location information that obtains electric terminal;
Sending module is used for the query requests that transmission includes the geographical location information of described electric terminal;
Receiver module is used for receiving the multimedia advertising corresponding with described geographical location information.
12. electric terminal according to claim 11 is characterized in that, described query requests also comprises: the range information of determining the seek scope of multimedia advertising.
13. a multimedia advertisement system is characterized in that, comprising:
Electric terminal and multimedia advertising server; Wherein,
Electric terminal is used for obtaining the geographical location information of electric terminal, sends the query requests of the geographical location information that includes described electric terminal, and receives the multimedia advertising corresponding with described geographical location information that described multimedia advertising server sends;
The multimedia advertising server is used for obtaining the query requests that includes geographical location information that described electric terminal sends, search the multimedia advertising corresponding with described geographical location information according to described geographical location information, and the multimedia advertising corresponding with described geographical location information that will find is sent to described electric terminal.
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| CN2012104012460A CN102946416A (en) | 2012-10-19 | 2012-10-19 | Method and device for issuing and acquiring multimedia advertisement |
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| CN2012104012460A CN102946416A (en) | 2012-10-19 | 2012-10-19 | Method and device for issuing and acquiring multimedia advertisement |
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