CN102238221A - Service platform and advertisement information publishing method thereof - Google Patents
Service platform and advertisement information publishing method thereof Download PDFInfo
- Publication number
- CN102238221A CN102238221A CN201010169187XA CN201010169187A CN102238221A CN 102238221 A CN102238221 A CN 102238221A CN 201010169187X A CN201010169187X A CN 201010169187XA CN 201010169187 A CN201010169187 A CN 201010169187A CN 102238221 A CN102238221 A CN 102238221A
- Authority
- CN
- China
- Prior art keywords
- request end
- information
- service platform
- positional information
- described request
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a service platform and an advertisement information publishing method thereof. The advertisement information publishing method comprises the following steps of: acquiring the position information of a request end; acquiring related advertisement information from an advertisement data center based on the information of the request end, and transmitting the related advertisement information to the request end, wherein the information of the request end comprises the position information; acquiring feedback information corresponding to the advertisement information from the request end; and acquiring related advertisement contents from an advertisement publisher database based on the feedback information, and transmitting the advertisement contents to the request end. By the service platform and the advertisement information publishing method thereof, the pertinence of advertisement information publishing is improved, and system loads are reduced.
Description
Technical field
The present invention relates to the distribution technology of advertising message, particularly a kind of service platform and advertising information release method thereof that is applied to mobile unit.
Background technology
The mode that advertisement is propagated as a kind of business information is widely used in the product or the service of propagating self to the consumer by businessman, is playing the part of more and more important role in the current social life.On the other hand, also obtained extensive use, made the user can obtain the particular location at own place in real time based on global positioning system (GPS) with based on the location and navigation technology of mobile communication signal.In the process of trip, the user not only pays close attention to how to arrive the destination, also wishes to obtain relative commercial information on the way, the advertising message practical as restaurant discounting, market sales promotion, the release of new products etc.
Application number is that 200810065569.0 Chinese patent application discloses a kind of advertisement information distribution system that combines with location navigation, and advertising message and location technology are combined.Fig. 1 is the structural representation of this system, and as shown in Figure 1, advertisement information server 102 obtains the positional information of user terminal 103, and obtains relevant advertising message according to described positional information from advertising message issue client terminal 101 it is distributed to user terminal 103.This technical scheme is in the process of real-time location navigation, advertising message and user's real-time position information is connected and triggers automatically correspondent advertisement information, make the issue of advertisement have more specific aim and practicality, for user's trip provides real-time, accurate location-based advertising message.
But prior art only is according to real-time positional information correspondent advertisement information to be distributed to the user, is a unidirectional issuing process, can't issue targetedly according to user's actual conditions.In addition, the ad distribution process of prior art is the process of piling up of a machinery, the amount of information of described advertising message correspondent advertisement content may be bigger, after for example the user enters the commercial circle of a prosperity, a large amount of advertising messages can appear, the advertising message of described large information capacity can be brought bigger load to advertisement information distribution system on the one hand, and numerous and diverse on the other hand information also can influence consulting of user, has destroyed user experience.
Summary of the invention
The purpose of this invention is to provide a kind of service platform and advertising information release method thereof, improve the specific aim of advertising message issue, reduce system loading.
For addressing the above problem, the invention provides a kind of advertising information release method of service platform, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message from the ad data center and transfer to the described request end based on the information of request end, the information of described request end comprises described positional information;
Obtain the feedback information of described request end to described advertising message;
Obtain relevant ad content and transfer to the described request end based on publisher's database of described feedback information from described advertising message.
Optionally, described information based on the request end is obtained relevant advertising message from the ad data center and is comprised: the title and/or the icon that obtain near the target trade company the described positional information from the ad data center.
Optionally, described feedback information comprises that the described request end slows down or stops near described target trade company.
Optionally, described publisher's database from described advertising message obtains relevant ad content and comprises: obtain a kind of or its combination the merchandise news, information on services, sales promotion information of described target trade company from publisher's database.
Optionally, also comprise after obtaining described feedback information: described feedback information is analyzed, determined the user preferences of described request end, the information of described request end also comprises described user preferences.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered and obtains the positional information of described request end every special time by the described request end.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered and obtains the positional information of described request end every specific range by the described request end.
Optionally, the described positional information of obtaining the request end comprises: described service platform obtains the positional information of described request end automatically every special time.
Optionally, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by the user.
Optionally, the described positional information of obtaining the request end comprises: described service platform is triggered and obtains the positional information of described request end at ad-hoc location by the described request end.
Optionally, the described request end comprises mobile unit or mobile device.
For addressing the above problem, the invention provides a kind of service platform, comprise communication unit, query unit and feedback acquiring unit, wherein,
Described query unit is obtained relevant advertising message and is sent to communication unit based on the information of request end from the ad data center, the information of described request end comprises positional information, and obtains relevant ad content based on the feedback information of request end from publisher's database of described advertising message;
Described feedback acquiring unit is used to obtain the feedback information of described request end to described advertising message, and is sent to described query unit;
Described communication unit is used to receive the positional information of described request end and is sent to described query unit, and receives the advertising message and the ad content of described query unit transmission and be sent to the described request end.
Optionally, described query unit is obtained relevant advertising message based on the information of request end from the ad data center and is comprised: the title and/or the icon that obtain near the target trade company the described positional information from the ad data center.
Optionally, described feedback information comprises that the described request end slows down or stops near described target trade company.
Optionally, described ad content comprises a kind of or its combination in the merchandise news, information on services, sales promotion information of described target trade company.
Optionally, also comprise analytic unit, be used for described feedback information is analyzed that determine the user preferences of described request end, the information of described request end also comprises described user preferences.
Optionally, also comprise trigger element, be used for triggering the positional information that described communication unit obtains the described request end every special time.
Optionally, also comprise trigger element, be used to receive the triggering signal that the described request end sends every specific range, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the triggering signal that the described request end sends every special time, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the triggering signal that the described request end generates after user's manual triggers, to trigger the positional information that described communication unit obtains the described request end.
Optionally, also comprise trigger element, be used to receive the triggering signal that the described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains the described request end.
Optionally, the described request end comprises mobile unit or mobile device.
Compared with prior art, the present invention has the following advantages:
In the technique scheme, obtain relevant advertising message from the ad data center and offer the request end based on the positional information of request end, and obtain the feedback of request end to described advertising message, feedback information according to the request end obtains the correspondent advertisement content from publisher's database of advertising message, make that follow-up advertising message issuing process is more targeted.
In addition, the amount of information of the described advertising message in the technical program is less, is generally the summaries such as title, icon of trade company, and therefore the memory space at the ad data center that takies is also less, also is convenient to service platform administering and maintaining the ad data center.
Description of drawings
Fig. 1 is the structural representation of the advertisement information distribution system of prior art;
Fig. 2 is the schematic flow sheet of advertising information release method of the service platform of the embodiment of the invention;
Fig. 3 is the service platform of the embodiment of the invention and the syndeton schematic diagram of request end, ad data center and publisher's database.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can more be become apparent, the specific embodiment of the present invention is described in detail below in conjunction with accompanying drawing.
Set forth detail in the following description so that fully understand the present invention.But the present invention can be different from alternate manner described here and implements with multiple, and those skilled in the art can do similar popularization under the situation of intension of the present invention.Therefore the present invention is not subjected to the restriction of following public embodiment.
Advertisement information distribution system in conjunction with location technology in the prior art normally is distributed to the user according to the positional information of request end with relevant advertising message, but only be a unidirectional issuing process, can't carry out according to user's demand and hobby, make the issue of advertising message lack specific aim.In addition,, can cause the load of whole system bigger if the amount of information of relevant advertising message is bigger, and can be because " information explosion " influences user experience.If the amount of information of reduction advertising message can cause information incomplete again, cause omission to the useful advertising message of user.
Technical scheme of the present invention is at first obtained correspondent advertisement information according to the positional information of request end, this advertising message is generally the simple recommended information of name of firm, icon and so on, therefore it is also corresponding less that service platform transfers to the amount of information of request end, reduced system loading; Obtain the feedback information of request end afterwards to described advertising message, and obtain the correspondent advertisement content according to described feedback information from publisher's database of described advertising message and be sent to the request end, because being the feedback information at the request end, sends described ad content, thus more pointed.In addition, obtain the user preferences of described request end after the technical program is also analyzed described feedback information, make follow-up advertising message issuing process to carry out, further improved specific aim according to user preferences.
In addition, because the ad content that finally transfers to the request end is directly from publisher's database of advertising message, therefore guaranteed the ageing and completeness of described ad content.
Fig. 2 shows the schematic flow sheet of advertising information release method of the service platform of the embodiment of the invention.As shown in Figure 2, comprise that execution in step S201 obtains the positional information of request end; Execution in step S202 obtains relevant advertising message and transfers to the described request end based on the information of request end from the ad data center, the information of described request end comprises described positional information; Execution in step S203 obtains the feedback information of described request end to described advertising message; Execution in step S204 obtains relevant ad content and transfers to the described request end based on publisher's database of described feedback information from described advertising message.
Fig. 3 shows the service platform of the embodiment of the invention and the syndeton schematic diagram of request end, ad data center and publisher's database, comprising: request end 201, service platform 202, ad data center 203 and publisher's database 204.Below in conjunction with Fig. 2 and Fig. 3 the advertising information release method of the embodiment of the invention is elaborated.
Described request end 201 comprises mobile unit or mobile device, and described mobile device can be mobile phone or other handheld devices etc., and request end described in the present embodiment is a mobile unit.
Described service platform 202 can be realized based on a webserver, set up correspondence by the Internet or mobile communications network via communication unit 202a and described request end 201, be used for to described request end 201 issuing advertisement informations and ad content, and receive and the service request that response described request end 201 sends and the information of request end.
Described ad data center 203 can comprise storage server, is used for stored position information and correspondent advertisement information, as near the title of the target trade company a certain street and/or icon etc.In the described ad data center 203 storage can be for the advertising message of the trade company of cooperative relationship being arranged with described service platform 202, also can for the advertising message of corresponding all trade companies of described positional information.
Described publisher's database 204 can comprise storage server, is used for storing the further detailed advertising content that the advertising message that comprises with described ad data center 203 is associated, as the merchandise news of target trade company, information on services, sales promotion information etc.
In conjunction with Fig. 2 and Fig. 3, the positional information of obtaining request end 201 described in the step S201 in one embodiment, can obtain the positional information of this mobile unit for described service platform 202 whenever travels the triggering of a specified time interval (as half an hour, a hour) back by described mobile unit.
Difference according to embodiment, the positional information of obtaining request end 201 described in the step S201 also can for described service platform 202 by described mobile unit whenever travel a specific range at interval (as 2 kilometers, 5 kilometers) trigger automatically and obtain the positional information of this mobile unit.
According to the difference of embodiment, the positional information of obtaining request end 201 described in the step S201 also can be obtained the positional information of described request end 201 automatically for described service platform 202 behind special time (as half an hour, a hour).
According to the difference of embodiment, the positional information of obtaining request end 201 described in the step S201 can also trigger the positional information of obtaining this mobile unit by the user by the request of manually sending of described mobile unit for described service platform 202.
According to the difference of embodiment, obtain described in the step S201 request end 201 positional information can also for described service platform 202 by described mobile unit certain location (as commercial circle) through a prosperity trigger obtain as described in the positional information of mobile unit.
Need to prove, can adopt a kind of or several combination in the acquisition methods of above-mentioned several positional informations in one embodiment.In addition, described positional information can be determined by global positioning system or based on the location and navigation technology of mobile communication signal.
In conjunction with Fig. 2 and Fig. 3, obtaining relevant advertising message based on the information of described request end from ad data center 203 described in the step S202 comprises: according to the positional information of described request end, obtain near the title and/or the icon of the target trade company the described positional information from ad data center 203.Described target trade company can be near the title and/or the icon of trade company such as the relevant market, restaurant, gymnasium the described positional information.The advertising message that this step is obtained is generally better simply information, the suspension window that the tabulation that can constitute for name of firm, icon or trade company's icon, title constitute, therefore its information transmitted amount is less, with in the prior art the disposable request end that transfers to of all advertising messages is compared, the technical program is less to the load that service platform 202 causes, also improve user experience in addition, made the user of request end 201 can not be subjected to the puzzlement of a large amount of advertising messages.In addition, also can reduce the shared memory space in described ad data center.
Need to prove, putting in order of the suspension window that the tabulation that described name of firm, icon constitute or trade company's icon, title constitute can be determined for the mode of bid ranking, as the higher trade company of bid ranking come tabulation than the top, or be arranged in the suspension window than the upper strata.
In conjunction with Fig. 2 and Fig. 3, obtaining the described request end among the step S203 comprises the feedback information of described advertising message: the positional information of the request end 201 that described communication unit 202a obtains is sent to feedback acquiring unit 202c, described feedback acquiring unit 202c obtains the movement locus of request end 201 after to described positional information analyzing and processing, thereby whether definite its slows down near the relevant target trade company of described advertising message or stops, as according to as described in the positional information of mobile unit determine the wheelpath of corresponding vehicle, thereby determine that whether this vehicle slows down near a certain target trade company in described advertising message or stop.
In the present embodiment, after obtaining described feedback information, also described feedback information is analyzed by analytic unit 202e, determine user preferences, and its renewal is added in the information of described request end, make the issuing process of follow-up advertising message to carry out according to user preferences simultaneously, more pointed.If described request end 201 slows down near described target trade company or stops, show that the user compares preference to the trade company and the advertising message of the type, thereby make follow-up advertising message issue carry out personalized transmission to this user, trade company and advertising message to corresponding types are further strengthened, thereby have improved the specific aim of advertising message issue.In one embodiment, comprise Duo Jia restaurant and market in the described advertising message, if described feedback information shows request end 201 and stops near the tame Sichuan cuisine shop therein, then analyze and add the preference of user in the user preferences that obtains the Sichuan cuisine shop in the restaurant, make and can strengthen the relevant information of Sichuan cuisine in the issuing process of follow-up advertising message of carrying out at this request end and ad content, for example be placed in the advertising message tabulation than the top.In addition, described user preferences can be classified definite according to the merchant type in the advertising message, request end 201 stops near the brand shop of certain brand or slows down as described, then in the shopping class of corresponding user preferences, add this brand, request end 201 stops near certain Sichuan cuisine shop or slows down as described, then adds Sichuan cuisine in the food and drink class in corresponding user preferences.
In conjunction with Fig. 2 and Fig. 3, obtaining relevant ad content and transfer to described request end 201 from publisher's database 204 of described advertising message based on described feedback information among the step S204 in one embodiment can be for slowing down near a certain target trade company described advertising message of: request end 201 or stopping, as near a Sichuan cuisine shop, slowing down, then feed back acquiring unit 202c relevant feedback information is sent to query unit 202b, from publisher's database of the advertising message in described Sichuan cuisine shop, obtain its up-to-date merchandise news (as menu) by query unit 202b, sales promotion information (as giving a discount), information on services (current whether have vacant table) etc. sends it to described request end 201 by communication unit 202a.In the present embodiment, described request end 201 slows down near target trade company or stops, and shows that it is interested in or have a preference this target trade company, and therefore the detailed ad content that initiatively will be correlated with is sent to request end 201, more pointed, also improved user experience.
In addition, in other embodiments, the query requests that described feedback information can also send for request end 201 to a certain target trade company, as request end 201 (being specially the mobile unit user in the present embodiment) at name of firm, select in the tabulation of icon, the target trade company that chooses is clicked inquiry, described communication unit 202a receives this query requests after by transferring to described query unit 202b behind the feedback acquiring unit 202c, after from publisher's database 204, obtaining relevant ad content by query unit 202b, transfer to described request end 201 via communication unit 202a.
Need to prove that described publisher's database 204 can be provided by relevant target trade company usually, also can be provided by the third party.Because described ad content is from the corresponding publisher's database 204 of described advertising message, rather than the static described ad data center 203 that is stored in, generally come maintenance update, therefore guaranteed the ageing and completeness of described ad content by the actual publisher of advertising message such as trade company or third party.And described ad content is that feedback information according to user side obtains, and has stronger specific aim.
After obtaining described ad content, can also comprise described ad content is handled, be specifically as follows a kind of or its combination during ad content integrated, screens, sorts.In one embodiment, can comprise the merchandise news of trade company is screened, only keep merchandise news relevant in the sales promotion information, and sort according to the height of discount in the sales promotion information, then the merchandise news after the described ordering is integrated, generate the advertisement of this complete trade company, in follow-up process, it is distributed to the request end.Above-mentioned screening and sequencer procedure also can use the mode of bid ranking to determine, determine whether the priority that keeps and put in order according to the bid ranking of commodity itself.In addition, in other embodiments, the described ad content that acquires also can be the treated ad content of described publisher's database 204.
With reference to figure 3, the service platform 202 in the present embodiment specifically comprises: query unit 202b, communication unit 202a and feedback acquiring unit 202c.
Wherein, query unit 202b obtains relevant advertising message and sends to communication unit 202a based on the information of described request end from ad data center 203, and obtain relevant ad content and be sent to described communication unit 202a based on publisher's database 204 of described feedback information from described advertising message, the information of described request end comprises the positional information that communication unit 202a receives, in addition, the user preferences that can also comprise described request end 201, described user preferences can be stored in the stored data base (not shown) in the described service platform 202.
Described feedback acquiring unit 202c is used to obtain the feedback information of 201 pairs of described advertising messages of described request end, specifically can comprise and receive the positional information that described communication unit 202a sends, handle the movement locus that described request end 201 is determined in the back, judge whether slow down near its target trade company in described advertising message or stop, thereby determine described feedback information, in addition, described feedback information also can for request end 201 itself to determining after its position information process computing, or the query requests of sending by described request end 201.
Described communication unit 202a is used to receive the positional information of request end 201, described positional information is sent to described query unit 202b and feedback acquiring unit 202c, and receive the advertising message and the ad content of query unit 202b transmission and send to described request end 201.
Described service platform 202 can also comprise trigger element 202d, is used for triggering the positional information that described communication unit obtains described request end 201 every special time.
According to the difference of embodiment, described trigger element 202d can be used to receive the triggering signal that described request end 201 sends every specific range, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d can be used to receive the triggering signal that described request end 201 sends every special time, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d can be used for receive the triggering signal that described request end 201 generates after user's manual triggers, to trigger the positional information that described communication unit obtains described request end 201.
According to the difference of embodiment, described trigger element 202d can be used to receive the triggering signal that described request end 201 generates when ad-hoc location, to trigger the positional information that described communication unit obtains described request end 201.
Need to prove that the service platform 202 of present embodiment can comprise one or more in the above-mentioned trigger element, wherein, described positional information can be determined by global positioning system or based on the location and navigation technology of mobile communication signal.
The service platform 202 of present embodiment also comprises analytic unit 202e, be used for the feedback information that described feedback acquiring unit 202c obtains is analyzed and handled, as analyzing by whether described request end 201 is slowed down near target trade company or stop, determine the user preferences of request end 201 with this, and it is updated in the information of described request end, make follow-up ad distribution process to carry out at user preferences, therefore more pointed.
The embedded system that service platform of the present invention and corresponding each module are based on software and hardware combining realizes, can also adopt the mode of hardware or software to realize in other embodiments of the invention.In addition, the course of work of above-mentioned each module is consistent with the issuing process of the advertising message of the embodiment that describes before, just repeats no more here.
To sum up, the invention provides a kind of service platform and advertising information release method thereof, obtain relevant advertising message from the ad data center and offer the request end according to the positional information of request end, and obtain the feedback information of request end to described advertising message, obtain the correspondent advertisement content and transmit it to the request end according to publisher's database of described feedback information, make relevant ad content have more specific aim from described ad content.In addition, can also carry out the feedback information of request end but determining user preferences after the analyzing and processing, make that the issuing process of follow-up advertising message is more targeted.
In addition, the technical program is also obtained relevant ad content and is distributed to the request end after treatment from corresponding publisher's database according to the feedback information of request end to described advertising message, and be not with relevant advertising message and the disposable request end that all transfers to of content, therefore reduce system loading, also improved user experience simultaneously.Simultaneously, finally transfer to the publisher database of the ad content of request end from correspondent advertisement information in the technical program, promptly the actual publisher by advertising message provides, and has therefore guaranteed the ageing and completeness of described advertising message.
Further, the amount of information of described advertising message is less, is generally the summaries such as title, icon of trade company, and therefore the memory space at the ad data center that takies is also less, also is convenient to service platform administering and maintaining the ad data center.
Though the present invention with preferred embodiment openly as above; but it is not to be used for limiting the present invention; any those skilled in the art without departing from the spirit and scope of the present invention; can utilize the method and the technology contents of above-mentioned announcement that technical solution of the present invention is made possible change and modification; therefore; every content that does not break away from technical solution of the present invention; to any simple modification, equivalent variations and modification that above embodiment did, all belong to the protection range of technical solution of the present invention according to technical spirit of the present invention.
Claims (22)
1. the advertising information release method of a service platform is characterized in that, comprising:
Obtain the positional information of request end;
Obtain relevant advertising message from the ad data center and transfer to the described request end based on the information of request end, the information of described request end comprises described positional information;
Obtain the feedback information of described request end to described advertising message;
Obtain relevant ad content and transfer to the described request end based on publisher's database of described feedback information from described advertising message.
2. the advertising information release method of service platform according to claim 1, it is characterized in that described information based on the request end is obtained relevant advertising message from the ad data center and comprised: the title and/or the icon that obtain near the target trade company the described positional information from the ad data center.
3. the advertising information release method of service platform according to claim 2 is characterized in that, described feedback information comprises that the described request end slows down or stops near described target trade company.
4. the advertising information release method of service platform according to claim 1, it is characterized in that described publisher's database from described advertising message obtains relevant ad content and comprises: obtain a kind of or its combination the merchandise news, information on services, sales promotion information of described target trade company from publisher's database.
5. the advertising information release method of service platform according to claim 1, it is characterized in that, also comprise after obtaining described feedback information: described feedback information is analyzed, determined the user preferences of described request end, the information of described request end also comprises described user preferences.
6. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end every the special time triggering by the described request end.
7. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end every the specific range triggering by the described request end.
8. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform obtains the positional information of described request end automatically every special time.
9. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end by described request end manual triggers by the user.
10. the advertising information release method of service platform according to claim 1 is characterized in that, the described positional information of obtaining the request end comprises: described service platform is obtained the positional information of described request end in the ad-hoc location triggering by the described request end.
11. the advertising information release method of service platform according to claim 1 is characterized in that, the described request end comprises mobile unit or mobile device.
12. a service platform is characterized in that, comprises communication unit, query unit and feedback acquiring unit, wherein,
Described query unit is obtained relevant advertising message and is sent to communication unit based on the information of request end from the ad data center, the information of described request end comprises positional information, and obtains relevant ad content based on the feedback information of request end from publisher's database of described advertising message;
Described feedback acquiring unit is used to obtain the feedback information of described request end to described advertising message, and is sent to described query unit;
Described communication unit is used to receive the positional information of described request end and is sent to described query unit, and receives the advertising message and the ad content of described query unit transmission and be sent to the described request end.
13. service platform according to claim 12, it is characterized in that described query unit is obtained relevant advertising message based on the information of request end from the ad data center and comprised: the title and/or the icon that obtain near the target trade company the described positional information from the ad data center.
14. service platform according to claim 13 is characterized in that, described feedback information comprises that the described request end slows down or stops near described target trade company.
15. service platform according to claim 12 is characterized in that, described ad content comprises a kind of or its combination in the merchandise news, information on services, sales promotion information of described target trade company.
16. service platform according to claim 12 is characterized in that, also comprises analytic unit, is used for described feedback information is analyzed, and determines the user preferences of described request end, the information of described request end also comprises described user preferences.
17. service platform according to claim 12 is characterized in that, also comprises trigger element, is used for triggering the positional information that described communication unit obtains the described request end every special time.
18. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the triggering signal that the described request end sends every specific range, to trigger the positional information that described communication unit obtains the described request end.
19. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the triggering signal that the described request end sends every special time, to trigger the positional information that described communication unit obtains the described request end.
20. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the triggering signal that the described request end generates after user's manual triggers, to trigger the positional information that described communication unit obtains the described request end.
21. service platform according to claim 12 is characterized in that, also comprises trigger element, is used to receive the triggering signal that the described request end generates when ad-hoc location, to trigger the positional information that described communication unit obtains the described request end.
22. the advertising information release method of service platform according to claim 12 is characterized in that, the described request end comprises mobile unit or mobile device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010169187.XA CN102238221B (en) | 2010-04-30 | 2010-04-30 | Service platform and advertisement information publishing method thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010169187.XA CN102238221B (en) | 2010-04-30 | 2010-04-30 | Service platform and advertisement information publishing method thereof |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102238221A true CN102238221A (en) | 2011-11-09 |
| CN102238221B CN102238221B (en) | 2015-05-13 |
Family
ID=44888422
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010169187.XA Active CN102238221B (en) | 2010-04-30 | 2010-04-30 | Service platform and advertisement information publishing method thereof |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102238221B (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102761823A (en) * | 2012-06-30 | 2012-10-31 | 深圳赛美无限科技有限公司 | Method and system based on mobile terminal for obtaining around accurate information |
| CN102946416A (en) * | 2012-10-19 | 2013-02-27 | 北京推博信息技术有限公司 | Method and device for issuing and acquiring multimedia advertisement |
| CN105719165A (en) * | 2016-01-22 | 2016-06-29 | 岳悫 | Method and system for vehicle content delivery |
| WO2017020814A1 (en) * | 2015-08-03 | 2017-02-09 | 上海碧虎网络科技有限公司 | Internet outdoor advertisement delivery system and delivery method based on geolocation |
| CN111182337A (en) * | 2018-11-09 | 2020-05-19 | 上海云绅智能科技有限公司 | Commodity video display method and system |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP4213199B1 (en) * | 2007-12-13 | 2009-01-21 | 大日本印刷株式会社 | Information provision system |
-
2010
- 2010-04-30 CN CN201010169187.XA patent/CN102238221B/en active Active
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP4213199B1 (en) * | 2007-12-13 | 2009-01-21 | 大日本印刷株式会社 | Information provision system |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102761823A (en) * | 2012-06-30 | 2012-10-31 | 深圳赛美无限科技有限公司 | Method and system based on mobile terminal for obtaining around accurate information |
| CN102946416A (en) * | 2012-10-19 | 2013-02-27 | 北京推博信息技术有限公司 | Method and device for issuing and acquiring multimedia advertisement |
| WO2017020814A1 (en) * | 2015-08-03 | 2017-02-09 | 上海碧虎网络科技有限公司 | Internet outdoor advertisement delivery system and delivery method based on geolocation |
| CN105719165A (en) * | 2016-01-22 | 2016-06-29 | 岳悫 | Method and system for vehicle content delivery |
| CN111182337A (en) * | 2018-11-09 | 2020-05-19 | 上海云绅智能科技有限公司 | Commodity video display method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102238221B (en) | 2015-05-13 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20200143421A1 (en) | Systems and methods for enabling access to digital content based on geographic locations visited by mobile device users | |
| US9405844B2 (en) | Method and apparatus for dynamically presenting content in response to user inputs | |
| US9183315B2 (en) | Method and apparatus for dynamically presenting content in response to successive scans of a static code | |
| US20110173016A1 (en) | System, method and computer program for selecting an advertisement broker to provide an advertisement | |
| US20140136312A1 (en) | Location-based content delivery | |
| CN105451184A (en) | Wireless communication method and device | |
| CN102209090A (en) | Advertising information issuing method and system and service platform thereof | |
| CN102209068A (en) | Service platform, and advertisement information publishing method and advertisement information publishing system thereof | |
| US20080288310A1 (en) | Methodologies and systems for mobile marketing and advertising | |
| US20180174159A1 (en) | Consumer targeted advertising through network infrastructure | |
| KR102188695B1 (en) | Method for providing advertising service with actual mileage based ad fee calculating formula associating with ad plate's location of vehicle | |
| CN102208079A (en) | Service platform and method for publishing advertising information | |
| CN106228390A (en) | The monitoring of the advertisement method and the corresponding reward voucher that utilize electronic coupons use terminal | |
| CN102238221B (en) | Service platform and advertisement information publishing method thereof | |
| CN102236857A (en) | Service platform and advertisement information publishing method thereof | |
| CN103400292A (en) | Message advertising method and device | |
| US20210329428A1 (en) | Method and apparatus for monitoring user communications | |
| CN102208084A (en) | Service platform and advertisement information issue method thereof and advertisement information issue system | |
| WO2011077449A1 (en) | Geo/location based mobile advertising and monetisation platform | |
| CN110580637A (en) | advertisement putting method, demander platform and computer storage medium | |
| CN102208077A (en) | Network information issue method and network information service platform | |
| JP2003288525A (en) | System for dynamic information distribution service to mobile information terminal in specified area | |
| AU2011101398B4 (en) | Electronic Promotional System | |
| US20130262267A1 (en) | Sms messaging methods and systems having interactive functionalities for increasing commercial traffic to enterprises and for gathering data useful for commercial activities | |
| JP2014533412A (en) | System, apparatus and method for organizing and presenting offers through virtual channels |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| ASS | Succession or assignment of patent right |
Owner name: SHANGHAI BOTAI YUEZHEN NETWORK TECHNOLOGY SERVICE Free format text: FORMER OWNER: SHANGHAI BOTAI YUEZHEN ELECTRICAL EQUIPMENT MANUFACTURING CO., LTD. Effective date: 20120110 Free format text: FORMER OWNER: SHANGHAI BOTAI YUEZHEN NETWORK TECHNOLOGY SERVICE CO., LTD. Effective date: 20120110 |
|
| C41 | Transfer of patent application or patent right or utility model | ||
| COR | Change of bibliographic data |
Free format text: CORRECT: ADDRESS; FROM: 200233 XUHUI, SHANGHAI TO: 200232 XUHUI, SHANGHAI |
|
| TA01 | Transfer of patent application right |
Effective date of registration: 20120110 Address after: 200232 Shanghai City, Xuhui District Tianyaoqiao Road No. 30 Metro Building 23 floor area 11 Applicant after: Shanghai Botai Yuezhen Network Technology Service Co., Ltd. Address before: 200233, building 2, building 1800, Zhongshan West Road, Shanghai, D1 Applicant before: Shanghai Botai Yuezhen Electrical Equipment Manufacturing Co., Ltd. Co-applicant before: Shanghai Botai Yuezhen Network Technology Service Co., Ltd. |
|
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CB03 | Change of inventor or designer information | ||
| CB03 | Change of inventor or designer information |
Inventor after: Ying Zhenkai Inventor after: Zhu Dawei Inventor before: Ying Yilun Inventor before: Zhu Dawei |