CN105719165A - Method and system for vehicle content delivery - Google Patents
Method and system for vehicle content delivery Download PDFInfo
- Publication number
- CN105719165A CN105719165A CN201610046629.9A CN201610046629A CN105719165A CN 105719165 A CN105719165 A CN 105719165A CN 201610046629 A CN201610046629 A CN 201610046629A CN 105719165 A CN105719165 A CN 105719165A
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- content
- element information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
Abstract
The invention discloses a method and a system for vehicle content delivery. The method for vehicle content delivery includes: obtaining element information including more than one or two of the passing position of a vehicle, the current time, and characteristic information of a passenger; obtaining the corresponding delivery content according to the element information; and playing the delivery content. According to the method, the matched vehicle content can be delivered via the corresponding element information, and better information service and car-taking experience for the passengers can be provided.
Description
Technical field
The present invention relates to vehicle electric field, particularly relate to the method and system that a kind of vehicle-mounted content is thrown in.
Background technology
In the last few years, along with automotive electronics develops rapidly, the function of mobile unit also gets more and more, and playing vehicle-mounted content by mobile unit is exactly a critically important function.Current onboard system generally uses LCDs as main media to show the picture of video content, has the integrated or more configurable car mark projection of some automobiles, but is generally static mode.Prior art can not dynamically be tackled different crowd, time and environment, throw in corresponding content.
Summary of the invention
In view of this, the present invention provides the method and system that a kind of vehicle-mounted content is thrown in, it is possible to by corresponding element information, throw in the vehicle-mounted content adapted, and gives the service of passenger's better information and experiences by bus.
First aspect, the method that a kind of vehicle-mounted content that the embodiment of the present invention provides is thrown in, including:
Obtaining element information, described acquisition element information includes one or more in the characteristic information of position, current time and passenger obtaining automobile；
According to described element information, obtain the input content of correspondence；
Play described input content.
Second aspect, the system that a kind of vehicle-mounted content that the embodiment of the present invention provides is thrown in, including:
Element information acquisition module, is used for obtaining element information, and described acquisition element information includes one or more in the characteristic information of position, current time and passenger obtaining automobile；
Throw in content and obtain module, for according to described element information, obtaining the input content of correspondence；
Throw in contents play module, be used for playing described input content.
The beneficial effect that technical scheme provided by the invention is brought:
The method that a kind of vehicle-mounted content provided by the invention is thrown in, including: obtaining element information, described acquisition element information includes one or more in the characteristic information of position, current time and passenger obtaining automobile；According to element information, obtain the input content of correspondence；Play described input content.The method can pass through corresponding element information, throws in the vehicle-mounted content adapted, and gives the service of passenger's better information and experiences by bus.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the method that a kind of vehicle-mounted content that the embodiment of the present invention one provides is thrown in；
Fig. 2 is the schematic flow sheet of the method that a kind of vehicle-mounted content that the embodiment of the present invention two provides is thrown in；
Fig. 3 is the schematic flow sheet of the method that the vehicle-mounted content of another kind that the embodiment of the present invention two provides is thrown in；
Fig. 4 is the configuration diagram of the system that a kind of vehicle-mounted content that the embodiment of the present invention three provides is thrown in；
Fig. 5 is the configuration diagram of the system that the vehicle-mounted content of another kind that the embodiment of the present invention four provides is thrown in.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is to be understood that specific embodiment described herein is only used for explaining the present invention, but not limitation of the invention.It addition, for the ease of describing, accompanying drawing illustrate only part related to the present invention but not full content.
Embodiment one
Referring to Fig. 1, the scheme of the present embodiment can be applied in the carborne sight of passenger, it is possible to is performed by the mobile unit on automobile, and a kind of method that vehicle-mounted content is thrown in comprises the steps:
S110: obtain element information, described element information includes one or more in the characteristic information of position, current time and passenger of automobile.
Exemplary, it is possible to from the voice signal of passenger, the destination of passenger is identified by speech recognition technology；GPS (GlobalPositioningSystem, global positioning system) can be passed through and obtain the carborne starting point of this passenger, it is thus achieved that the circuit between starting point and destination, using this circuit as automobile through position；Or can pass through GPS obtain automobile current location, using current location for midpoint, preset length be radius region as through position, for instance can using current location circumference 500 meters within the scope of region as through position.
Exemplary, can there be a variety of classification the time, for instance daytime and night, working day and day off at weekend, and the Mid-autumn Festival, National Day and Valentine's Day etc., festivals or holidays, generally had different trip purposes different time passengers.The time calendar with Network Synchronization on mobile unit can be passed through, determine current temporal information.
Exemplary, when riding in an automobile when there being passenger to need, photographic head can be opened be directed at the face of this passenger and shoot, collect the positive face photo of head of passenger, and/or opening voice identification equipment, collect the voice signal of passenger, after analyzing this positive face photo and/or voice signal, age bracket information and the gender information of this passenger can be obtained.For the reason of protection privacy, after analyzing the characteristic information of photo acquisition passenger, delete the photo that above-mentioned shooting obtains, only retain the characteristic informations such as the age bracket of this passenger, sex and occupation, for follow-up Consumption.
Obtain one or more in the characteristic information of position, current time and passenger of above-mentioned automobile, as the element information of the input content determined in following step S120.The element information obtained has different combinations according to different situations, provides optional embodiment in following embodiment two.
S120: according to element information, obtain the input content of correspondence.
Exemplary, can pass through to analyze the element information obtained in above-mentioned steps S110, the content data base of the data storage of mobile unit is retrieved, obtain corresponding some sections and throw in content, produce these some sections according to the ordering instruction obtained by communication system or update and throw in the weight that content is corresponding, the input content successively transferring correspondence from data storage according to respective weights is thrown in, it is also possible to directly obtain the input content of correspondence according to the setting of ordering instruction.Data storage can be installed with dispensing device Integral design, it would however also be possible to employ preliminary data memorizer is arranged on other positions of car body, and communicates to connect with dispensing device, and data storage passes through communication system input content from server update content data base.
Such as, for young or middle aged Ms, the content information obtaining the place such as market, beauty treatment institute, supermarket is preferentially transferred；Preferentially transfer at night and obtain the content information that dining room, public place of entertainment etc. are corresponding, during festivals or holidays, preferentially transfer and obtain the information that the content such as tourist service, hotel accommodations is corresponding；In riding process by GPS determine automobile through position, it is also possible to preferentially transfer content information corresponding to consumption place obtaining route periphery, and map position information can be indicated simultaneously；When having taken multidigit passenger in car, it is possible to carry out data input according to default different weight ranks.
S130: play and throw in content.
Exemplary, it is possible in the way of projection, play vehicle-mounted content by digital-code projector and speaker, or play vehicle-mounted content by flexible screen and speaker.
When dispensing device is arranged in car, can passing through flexible screen and speaker plays the vehicle-mounted content to throw in, flexible screen is arranged on the front of passenger-seat, it is contemplated that situation about bringing to a halt in running process, therefore vehicle-mounted content should not be play with rigid screen, it is to avoid potential safety hazard.
When dispensing device is arranged on car door, digital-code projector can be passed through and speaker plays the vehicle-mounted content to throw in, when during morning 6:00 to evening 18:00, light is brighter, digital-code projector does not work, because drop shadow effect is not good when light is brighter, naked eyes are difficult to see clearly the content of broadcasting；At night during 18:00 to morning 6:00 or when other times section dark and car door opening, directly to throw in vehicle-mounted content in the way of floor projection.
In sum, in the present embodiment, it is possible to by analyzing the element information got, transfer from data storage and thrown in content accordingly, and play this input content.The method that vehicle-mounted content is thrown according to the element information got, can throw in the vehicle-mounted content adapted, and gives the service of passenger's better information and experiences by bus.
Embodiment two
On the basis of the embodiment of the present invention one, for the installation site of dispensing device, it is possible to include the situation that the following two kinds is arranged side by side:
One, when dispensing device is arranged in car, as in figure 2 it is shown, also including step S200, above-mentioned steps S110 optional embodiment accordingly before above-mentioned steps S110 is step S210, after above-mentioned steps S130, step S240 and step S250 is also included.Wherein:
S200: detect there is Customer information on seat, starts dispensing device.
Exemplary, it is possible to by being arranged on the pressure transducer under passenger-seat medicated cushion, detect and passenger-seat has passenger take.Concrete, when pressure transducer senses institute's pressurized more than preset pressure threshold value, it is determined that passenger-seat has passenger take, send Customer information to processor, after processor reception information, dispensing device has been sent startup order, starts dispensing device.In other embodiments, it is also possible to by other means, for instance use organism infrared detection sensor to monitor in real time, detect that seat has Customer information.
S210: obtain element information, described element information includes one or more in the characteristic information of position, current time and passenger of automobile.
Exemplary, the element information of acquisition, including the one in the characteristic information of position, current time and passenger of automobile, two or three, with input content obtained in this element information deciding step S120.
S240: detect do not have Customer information on seat, stops playing and throws in content.
Exemplary, it is possible to by being arranged on the pressure transducer under passenger-seat medicated cushion, detect and passenger-seat has passenger take.Concrete, when pressure transducer senses institute's pressurized more than preset pressure threshold value, it is determined that passenger-seat does not have passenger take, send the information not having passenger to processor, after processor reception information, dispensing device is sent stopping play command, close dispensing device.In other embodiments, it is also possible to by other means, for instance use organism infrared detection sensor to monitor in real time, detect that the passenger on seat has disseated and get off, send the information not having passenger on seat.
S250: element information is sent to remote analysis server by communication system.
Exemplary, it is possible to after stopping playing input content, this is taken process element information and is sent to remote server by communication system, for follow-up data statistic analysis.Wherein this element information, including the one in the characteristic information of position, current time and passenger of automobile, two or three.
In sum, when dispensing device is arranged in car, the present embodiment is on the basis of embodiment one, step S200 is supplemented before step S110 in the technical scheme of embodiment one, the optional embodiment supplementing step S110 further is step S210, supplements step S240 and step S250 after step s 130.Can according to seat has Customer information by step S200, open dispensing device, element information can be obtained by step S210, can according to seat does not have Customer information by step S240, stop playing and throw in content, element information can be sent to remote analysis server by communication system by step S250.Wherein this element information, including the one in the characteristic information of position, current time and passenger of automobile, two or three.
Two, when dispensing device is arranged on car door, as it is shown on figure 3, also including step S300, above-mentioned steps S110 optional embodiment accordingly before above-mentioned steps S110 is step S310, after above-mentioned steps S130, step S340 and step S350 is also included.Wherein:
S300: the information of opening of car door detected, starts dispensing device.
Exemplary, it is possible to by being arranged on the infrared three-in-one sensor on car door, monitor the height change of arrangements for automotive doors in real time, when the outer ground level H of car being detected1Time within the scope of the height threshold of default car outer ground, it is determined that car door is opened, open information to what processor sent car door, processor receives after this opens information and sends open command to dispensing device, starting dispensing device ground is projected, wherein, dispensing device can be digital-code projector.In other embodiments, it is also possible to by the sensor circuit etc. that Hall element, ultrasonic sensor or car door carry, real-time monitoring car door state.
S310: obtain element information, described element information includes one or both in position and current time of automobile.
Exemplary, the element information of acquisition, including one or both in position and current time of automobile, with input content obtained in this element information deciding step S120.
S340: the closing information of car door detected, stops playing and throws in content.
Exemplary, it is possible to by being arranged on the infrared three-in-one sensor on car door, monitor the height change of arrangements for automotive doors in real time, when the outer ground level H of car being detected2Time within the scope of the height threshold of default car outer ground, judge that car door is closed, the closing information of car door is sent to processor, processor sends, to dispensing device, the order stopping playing after receiving this closing information, dispensing device stops playing throws in content, wherein, dispensing device can be digital-code projector.In other embodiments, it is also possible to by the sensor circuit etc. that Hall element, ultrasonic sensor or car door carry, real-time monitoring car door state.
S350: element information is sent to remote analysis server by communication system.
Exemplary, it is possible to after stopping playing input content, this is taken the element information in process, is sent to remote server by communication system, for follow-up data statistic analysis.Wherein this element information, including one or both in position and current time of automobile.
In sum, when dispensing device is arranged on car door, the present embodiment is on the basis of embodiment one, step S300 is supplemented before step S110 in the technical scheme of embodiment one, above-mentioned steps S110 optional embodiment accordingly is step S310, also includes step S340 and step S350 after above-mentioned steps S130.Information can be opened according to car door by step S300, open dispensing device, element information can be obtained by step S310, by step S340, can according to the closing information of car door, stop playing and throw in content, by step S350, element information can be sent to remote analysis server by communication system.Wherein this element information, including one or both in position and current time of automobile.
Embodiment three
Referring to Fig. 4, the system that a kind of vehicle-mounted content of the present embodiment is thrown in is corresponding with the method for embodiment one, and this system includes: element information acquisition module 410, input content obtain module 420 and throw in contents play module 430.Wherein:
Element information acquisition module 410, is used for obtaining element information, obtains element information and includes obtaining one or more in the characteristic information of position, current time and passenger of automobile.
Throw in content and obtain module 420, for according to element information, obtaining the input content of correspondence.
Throw in contents play module 430, be used for playing described input content.
In sum, the system thrown according to a kind of vehicle-mounted content of the present embodiment, it is possible to according to the element information obtained, throw in the vehicle-mounted content adapted, gives the service of passenger's better information and experiences by bus.
Embodiment four
Referring to Fig. 5, the present embodiment is on the basis of embodiment three, and the system that a kind of vehicle-mounted content is thrown in supplements communication module 540 further.Wherein:
Communication module 540, is used for and remote analysis server exchange data.
Exemplary, pass through communication module, data storage can be realized and update vehicle-mounted content from remote analysis server, it is possible to the information of taking (such as riding time section, starting point and destination etc.) of passenger is sent to remote analysis server, in order to data statistic analysis.
In sum, the present embodiment, on the basis of embodiment three, passes through communication module, it may be achieved and between remote analysis server, carry out data exchange.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, to those skilled in the art, the present invention can have various change and change in detailed description of the invention.Any amendment of making within all spirit in the present invention and principle, equivalent replacement, improvement etc., should be included within protection scope of the present invention.
Claims (11)
1. the method that a vehicle-mounted content is thrown in, it is characterised in that including:
Obtaining element information, described acquisition element information includes one or more in the characteristic information of position, current time and passenger obtaining automobile；
According to described element information, obtain the input content of correspondence；
Play described input content.
2. the method for claim 1, wherein said acquisition automobile through position, including:
Gather the voice signal of passenger, utilize speech recognition technology to identify the destination of passenger from described voice signal；Obtain the starting point of automobile, it is thus achieved that the circuit between starting point and destination, using described circuit as through position；Or
With GPS obtain automobile current location, using current location for midpoint, preset length be radius region as through position.
3. the method for claim 1, it is characterised in that the characteristic information of described acquisition passenger, including:
Gather head photo and/or the voice signal of described passenger, obtain the characteristic information of passenger according to described head photo and/or voice signal.
4. the method for claim 1, it is characterised in that described according to described element information, obtains the input content of correspondence, including:
Using described element information as key word, retrieve content data base, throw in content for some sections that obtain correspondence, produce the weight of described some sections of input contents according to the ordering instruction obtained by communication system, obtain the input content of correspondence；Or
Using described element information as key word, retrieve content data base, throw in content, directly obtain the input content of correspondence according to the setting of the ordering instruction obtained by communication system for some sections that obtain correspondence.
5. the method for claim 1, it is characterised in that described input content includes advertisement video and the consumption link Quick Response Code embedded in described advertisement video.
6. the method for claim 1, it is characterised in that the described input content of described broadcasting, including:
Adopt digital-code projector and speaker that described input content carries out projection to play；Or
Flexible screen and speaker is adopted to play described input content.
7. the method for claim 1, it is characterised in that also included before the described element information obtaining and determining to throw in content:
Detect that seat has Customer information, start dispensing device；
After the described input content of described broadcasting, also include:
Detect that seat does not have Customer information, stop playing described input content.
8. the method for claim 1, it is characterised in that also included before the described element information obtaining and determining to throw in content:
The information of opening of car door detected, start dispensing device；
After the described input content of described broadcasting, also include:
The closing information of car door detected, stop playing described input content.
9. method as claimed in claim 7 or 8, it is characterised in that also include after described input content is play in described stopping:
Described element information is sent to remote analysis server by communication system.
10. the system that a vehicle-mounted content is thrown in, it is characterised in that including:
Element information acquisition module, is used for obtaining element information, and described acquisition element information includes one or more in the characteristic information of position, current time and passenger obtaining automobile；
Throw in content and obtain module, for according to described element information, obtaining the input content of correspondence；
Throw in contents play module, be used for playing described input content.
11. system as claimed in claim 10, it is characterised in that also include:
Communication module, is used for and remote analysis server exchange data.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610046629.9A CN105719165A (en) | 2016-01-22 | 2016-01-22 | Method and system for vehicle content delivery |
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| CN201610046629.9A CN105719165A (en) | 2016-01-22 | 2016-01-22 | Method and system for vehicle content delivery |
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| CN201610046629.9A Pending CN105719165A (en) | 2016-01-22 | 2016-01-22 | Method and system for vehicle content delivery |
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| CN107808296A (en) * | 2016-09-09 | 2018-03-16 | 法乐第(北京)网络科技有限公司 | A kind of vehicular amusement apparatus information-pushing method, device and vehicular amusement apparatus |
| CN108090786A (en) * | 2017-12-11 | 2018-05-29 | 北京奇虎科技有限公司 | The visualization method of adjustment and device of circuit are launched towards public transport ads. on vehicle |
| CN108154387A (en) * | 2017-12-11 | 2018-06-12 | 北京奇虎科技有限公司 | Public transport ads. on vehicle launches the appraisal procedure and device of Decision Making of Line Schemes |
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| CN109653328A (en) * | 2019-01-04 | 2019-04-19 | 江苏急客方便信息技术有限公司 | Intelligent enabling biological toilet and its control method |
| CN109934624A (en) * | 2019-02-28 | 2019-06-25 | 北京物资学院 | A kind of advertisement sending method based on instant traffic |
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Application publication date: 20160629 |