CN104994176A - Method and device for pushing advertisements based on Internet of Vehicles - Google Patents
Method and device for pushing advertisements based on Internet of Vehicles Download PDFInfo
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- CN104994176A CN104994176A CN201510477545.6A CN201510477545A CN104994176A CN 104994176 A CN104994176 A CN 104994176A CN 201510477545 A CN201510477545 A CN 201510477545A CN 104994176 A CN104994176 A CN 104994176A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/50—Reducing energy consumption in communication networks in wire-line communication networks, e.g. low power modes or reduced link rate
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Abstract
The invention discloses a method and a device for pushing advertisements based on Internet of Vehicles. The device comprises a non-dynamic information acquisition module for acquiring non-dynamic information, a dynamic information acquisition module for acquiring dynamic information of users, a preset advertisement information acquisition module for acquiring corresponding to-be-pushed preset advertisement information according to the non-dynamic information and the dynamic information, and a pushing module for pushing the acquired preset advertisement information to a target terminal according to an ID number. In the method, according to the non-dynamic information and the dynamic information, the preset advertisement information acquisition module searches for the matched preset advertisement information in an advertisement information base, and then pushes the searched preset advertisement information to the target terminal according to the ID number, thus, accurate pushing is realized, and differential pushing is achieved; moreover, the users can obtain the valuable preset advertisement information or the preset advertisement information related to themselves without any cost and energy, therefore, the method has the advantages of accurately pushing the advertisement information for different users with high efficiency, and wasting no energy and time of the users.
Description
Technical field
The present invention relates to communication technique field, especially relate to a kind of advertisement sending method based on car networking and device.
Background technology
Along with the development of electronic technology, information technology and automotive engineering, be integrated with the car networking technology that machinery, electronics and the Internet be integrated and spread to gradually in the sedan of the common people, the car networked information service based on these technology also occurs thereupon.Car networking is an important development direction in Internet of Things field, and building active safety service is one of important goal of current vehicle networked system development.
And along with the development of network technology, information pushing is also more and more important, especially the propelling movement of advertising message, and a lot of businessmans, in order to obtain higher profit or higher popularity, all can select by network push advertising message to user.But in the method for existing advertisement information, be all adopt indifference method for pushing, the advertising message being namely pushed to all users is all identical, can not accomplish accurate propelling movement, can not push corresponding advertising message according to the demand of user.So just make user in many advertising messages, be difficult to obtain real valuable advertising message, if user needs to obtain valuable advertising message, then user needs to filter many advertising messages, the energy and time of user will be wasted like this, bring many inconvenience to the life of user, and also reduce the pushing efficiency of advertising message.
Summary of the invention
In order to overcome the problems referred to above, the present invention provides a kind of advertisement sending method based on car networking and device of, the energy and time that can not waste user high for different users accurate advertisement information, pushing efficiency to society.
A kind of technical scheme of the present invention is: provide a kind of advertisement sending method based on car networking, comprise the following steps:
Obtain non-dynamic information, described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
Obtain the multidate information of user, described multidate information comprises drive custom, drive consumption information and/or the drive movement track of user in driving procedure;
Default advertising message to be pushed accordingly is obtained according to described non-dynamic information and described multidate information;
The described default advertising message obtained is pushed to described target terminal according to described No. ID.
As improvement of the present invention, in the step of described No. ID and described vehicle information obtaining described target terminal, also comprise:
Described target terminal has been produced;
Obtain described No. ID of described target terminal;
According to described No. ID and described vehicle information generating labels, obtain the information on described label.
As improvement of the present invention, detect installation business and whether supplement the user profile using described target terminal, if detect that installing business does not have replenish user information, send information reminding and business's replenish user information is installed, obtain supplementary user profile.
As improvement of the present invention, in the step obtaining described default advertising message to be pushed accordingly, also comprise: detect described default advertising messages all in advertising message storehouse, search the described default advertising message matched with described non-dynamic information and described multidate information.
As improvement of the present invention, in the step obtaining described multidate information, also comprise: drive to be accustomed to and consumption information of driving by described target terminal timing acquisition, and/or obtain movement track information of driving in time.
Another kind of technical scheme of the present invention is: provide a kind of advertisement pushing device based on car networking, it is characterized in that, comprising:
Non-dynamic data obtaining module, obtains non-dynamic information, and described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
Multidate information acquisition module, obtains the multidate information of user, and described multidate information comprises drive custom, drive consumption information and/or the drive movement track of user in driving procedure;
Preset advertising message acquisition module, obtain default advertising message to be pushed accordingly according to described non-dynamic information and described multidate information;
Pushing module, is pushed to described target terminal by the described default advertising message obtained according to described No. ID.
As improvement of the present invention, described non-dynamic data obtaining module comprises label information acquiring unit, and described target terminal has been produced; Obtain described No. ID of described target terminal; According to described No. ID and described vehicle information generating labels, described label information acquiring unit obtains the information on described label.
As improvement of the present invention, described non-dynamic data obtaining module also comprises detecting unit and user profile acquiring unit, whether described detecting unit supplements for detecting installation business the user profile using described target terminal, if detect that installing business does not have replenish user information, described pushing module sends information reminding and installs business's replenish user information, and described user profile acquiring unit obtains the user profile of supplementing.
As improvement of the present invention, also comprise memory module, described default advertising message acquisition module detects and is stored in described default advertising messages all in the advertising message storehouse of described memory module, and searches the described default advertising message matched with described non-dynamic information and described multidate information.
As improvement of the present invention, described multidate information acquisition module comprises timing multidate information acquiring unit and timely multidate information acquiring unit, described timing multidate information acquiring unit drives to be accustomed to and consumption information of driving by described target terminal timing acquisition, and described timely multidate information acquiring unit obtains by described target terminal movement track information of driving in time.
The present invention is owing to have employed non-dynamic data obtaining module, multidate information acquisition module, preset advertising message acquisition module and pushing module, non-dynamic data obtaining module and multidate information acquisition module obtain non-dynamic information and multidate information respectively, preset advertising message acquisition module and in advertising message storehouse, search the default advertising message of mating with it according to non-dynamic information and multidate information, then according to No. ID by the default transmitting advertisement information searched to target terminal, accurate propelling movement can be accomplished like this, and push corresponding default advertising message according to the demand of user, achieve difference to push, and user does not need to spend any energy and time, valuable or relevant to oneself default advertising message will be obtained, bring conveniently to the life of user, improve the pushing efficiency of default advertising message, there is the advantages such as high for different users accurate advertisement information, pushing efficiency, can not to waste user energy and time.
Accompanying drawing explanation
Fig. 1 is the process blocks schematic diagram of advertisement sending method of the present invention.
Fig. 2 obtains No. ID of target terminal and the process blocks schematic diagram of vehicle information in the present invention.
Fig. 3 is the process blocks schematic diagram registering non-dynamic information in the present invention.
Fig. 4 is the process blocks schematic diagram obtaining default advertising message to be pushed accordingly in the present invention.
Fig. 5 is the structural representation of advertisement pushing device of the present invention.
Wherein: 1. non-dynamic data obtaining module; 11. label information acquiring units; 12. detecting units; 13. user profile acquiring units; 2. multidate information acquisition module; 21. timing multidate information acquiring units; 22. timely multidate information acquiring units; 3. preset advertising message acquisition module; 4. pushing module; 5. memory module.
Embodiment
Refer to Fig. 1, what Fig. 1 disclosed is a kind of advertisement sending method based on car networking, comprises the following steps:
100. obtain non-dynamic information, and described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
The multidate information of 200. acquisition users, described multidate information comprises driving custom, drive consumption information and/or the drive movement track of user in driving procedure;
300. obtain default advertising message to be pushed accordingly according to described non-dynamic information and described multidate information;
The described default advertising message obtained is pushed to described target terminal according to described No. ID by 400..
In this method, in the step of described No. ID and described vehicle information obtaining described target terminal, namely in step 100, shown in Figure 2, also comprise:
Described in 11., target terminal has been produced;
12. obtain described No. ID of described target terminal;
13., according to described No. ID and described vehicle information generating labels, obtain the information on described label.
In this method, in the step obtaining non-dynamic information, namely in step 100, also comprise: detect installation business and whether supplement the user profile using described target terminal, if detect that installing business does not have replenish user information, send information reminding and business's replenish user information is installed, obtain the user profile of supplementing.The acquisition of non-dynamic information is by having registered, shown in Figure 3, and its concrete steps are as follows:
Described target terminal is installed on car by 101.;
102. install business's replenish user information; Or business is installed and there is no replenish user information;
103. start described target terminal and connect advertisement pushing device;
104. described No. ID of transmission, described vehicle information (information on described label) and user profile give described advertisement pushing device; Or transmit described No. ID and described vehicle information (information on described label) to described advertisement pushing device;
Advertisement pushing device described in 105. obtains described No. ID, described vehicle information (information on described label) and user profile; Or described advertisement pushing device detects that installing business does not have replenish user information, sends information reminding and installs business's replenish user information, then obtain supplementary user profile;
106. complete registration.
In this method, user profile comprises the contents such as the name of user, height, body weight, age, hobby, occupation, health status, eyesight, hearing, blood pressure, blood oxygen and/or blood fat, drive to be accustomed to comprise by shift knob dynamics, do not drive on the horn, whether high gear low speed driving, the volume listening to the music or broadcast of driving and number of times, whether excessive heat car, fuel tank just refuel after whether seeing the bottom, flame-out after still use electric equipment, one-sided deceleration strip, the long term stop wheel when roughness pavement and/or parking that rolls do not return positive lamp data.Consumption information of driving comprises the frequency of oiling, each volume read-out, the charge of high speed charge station, Car park payment and/or fine etc. in violation of rules and regulations.
In this method, described default advertising message comprises Weather information, transport information, diet lodging information, college sports information, Car park payment information, to stand pay imformation, traffic route information, information of playing, vehicle maintenance information, vehicle safety travel information, oiling information and/or user's body healthcare information etc. at a high speed.
In this method, in the step obtaining described default advertising message to be pushed accordingly, namely in step 400, also comprise: detect described default advertising messages all in advertising message storehouse, search the described default advertising message matched with described non-dynamic information and described multidate information.Shown in Figure 4, concrete steps comprise:
401. search described default advertising message;
402. check that whether described default advertising message is relevant with vehicle;
403. is relevant, then select the described target terminal of coupling vehicle; Or 404. have nothing to do, and analyze described multidate information and described non-dynamic information, select the described target terminal of the vehicle of coupling.
405. push described default advertising message to described target terminal.
In this method, in the step obtaining described multidate information, namely in step 200, also comprise: drive to be accustomed to and consumption information of driving by described target terminal timing acquisition, and/or obtain movement track information of driving in time.
In the present embodiment, the content of pushed described default advertising message is mated with described non-dynamic information and described multidate information, refer to that described default advertising message meets the demand of user, can accomplish which type of advertisement which type of user pushes like this, as user likes finance and economics aspect, then push the content of finance and economics aspect; User likes travelling, then push content easily of travelling; User likes diet, then push the content of diet aspect; User likes relevant with car, then push content relevant with car etc.And when the described default advertising message of propelling movement, be pushed to described target terminal according to described No. ID, described ID difference described in each corresponding to target terminal, accurate propelling movement can be accomplished like this, i.e. man-to-man accurate propelling movement, can filter some like this concerning otiose information user, the described default advertising message making described target terminal receive only and/or user closely bound up with user to be concerned about, user-friendly, it is convenient to bring to the life of user.
Refer to Fig. 5, what Fig. 5 disclosed is a kind of advertisement pushing device based on car networking, comprising:
Non-dynamic data obtaining module 1, obtains non-dynamic information, and described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
Multidate information acquisition module 2, obtains the multidate information of user, and described multidate information comprises drive custom, drive consumption information and/or the drive movement track of user in driving procedure;
Preset advertising message acquisition module 3, obtain default advertising message to be pushed accordingly according to described non-dynamic information and described multidate information;
Pushing module 4, is pushed to described target terminal by the described default advertising message obtained according to described No. ID.
In the present embodiment, described non-dynamic data obtaining module 1 comprises label information acquiring unit 11, and described target terminal has been produced; Obtain described No. ID of described target terminal; According to described No. ID and described vehicle information generating labels, described label information acquiring unit 11 obtains the information on described label.
In the present embodiment, described non-dynamic data obtaining module 1 also comprises detecting unit 12 and user profile acquiring unit 13, the user profile using described target terminal whether is supplemented for detecting installation business, if detect that installing business does not have replenish user information, described pushing module 4 sends information reminding and installs business's replenish user information, and described user profile acquiring unit 13 obtains the user profile of supplementing.
In the present embodiment, also comprise memory module 5, described default advertising message acquisition module 3 detects and is stored in described default advertising messages all in the advertising message storehouse of described memory module 5, and searches the described default advertising message matched with described non-dynamic information and described multidate information.
In the present embodiment, described multidate information acquisition module 2 comprises timing multidate information acquiring unit 21 and timely multidate information acquiring unit 22, described timing multidate information acquiring unit 21 drives to be accustomed to and consumption information of driving by described target terminal timing acquisition, and described timely multidate information acquiring unit 22 obtains by described target terminal movement track information of driving in time.
In the present embodiment, user profile comprises the contents such as the name of user, height, body weight, age, hobby, occupation, health status, eyesight, hearing, blood pressure, blood oxygen and/or blood fat, drive to be accustomed to comprise by shift knob dynamics, do not drive on the horn, whether high gear low speed driving, the volume listening to the music or broadcast of driving and number of times, whether excessive heat car, fuel tank just refuel after whether seeing the bottom, flame-out after still use electric equipment, one-sided deceleration strip, the long term stop wheel when roughness pavement and/or parking that rolls do not return positive lamp data.Consumption information of driving comprises the frequency of oiling, each volume read-out, the charge of high speed charge station, Car park payment and/or fine etc. in violation of rules and regulations.
In the present embodiment, described default advertising message comprises Weather information, transport information, diet lodging information, college sports information, Car park payment information, to stand pay imformation, traffic route information, information of playing, vehicle maintenance information, vehicle safety travel information, oiling information and/or user's body healthcare information etc. at a high speed.
In the present embodiment, the content of pushed described default advertising message is mated with described non-dynamic information and described multidate information, refer to that described default advertising message meets the demand of user, can accomplish which type of advertisement which type of user pushes like this, as user likes finance and economics aspect, then push the content of finance and economics aspect; User likes travelling, then push content easily of travelling; User likes diet, then push the content of diet aspect; User likes relevant with car, then push content relevant with car etc.And when the described default advertising message of propelling movement, be pushed to described target terminal according to described No. ID, described ID difference described in each corresponding to target terminal, accurate propelling movement can be accomplished like this, i.e. man-to-man accurate propelling movement, can filter some like this concerning otiose information user, the described default advertising message making described target terminal receive only and/or user closely bound up with user to be concerned about, user-friendly, it is convenient to bring to the life of user.
The present invention is owing to have employed described non-dynamic data obtaining module 1, described multidate information acquisition module 2, described default advertising message acquisition module 3 and described pushing module 4, described non-dynamic data obtaining module 1 and described multidate information acquisition module 2 obtain described non-dynamic information and described multidate information respectively, described default advertising message acquisition module 3 searches the described default advertising message of mating with it according to described non-dynamic information and described multidate information in advertising message storehouse, then described target terminal is given according to described No. ID by the described default transmitting advertisement information searched, accurate propelling movement can be accomplished like this, and push corresponding default advertising message according to the demand of user, achieve difference to push.And user does not need to spend any energy and time, valuable or relevant to oneself described default advertising message will be obtained, bring conveniently to the life of user, improve the pushing efficiency of default advertising message, there is the advantages such as high for different users accurate advertisement information, pushing efficiency, can not to waste user energy and time.
Claims (10)
1., based on an advertisement sending method for car networking, it is characterized in that, comprise the following steps:
Obtain non-dynamic information, described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
Obtain the multidate information of user, described multidate information comprises drive custom, drive consumption information and/or the drive movement track of user in driving procedure;
Default advertising message to be pushed accordingly is obtained according to described non-dynamic information and described multidate information;
The described default advertising message obtained is pushed to described target terminal according to described No. ID.
2. the advertisement sending method based on car networking according to claim 1, is characterized in that: in the step of described No. ID and described vehicle information obtaining described target terminal, also comprise:
Described target terminal has been produced;
Obtain described No. ID of described target terminal;
According to described No. ID and described vehicle information generating labels, obtain the information on described label.
3. the advertisement sending method based on car networking according to claim 1 and 2, it is characterized in that: in the step obtaining non-dynamic information, also comprise: detect installation business and whether supplement the user profile using described target terminal, if detect that installing business does not have replenish user information, send information reminding and business's replenish user information is installed, obtain the user profile of supplementing.
4. the advertisement sending method based on car networking according to claim 1 and 2, it is characterized in that: in the step obtaining described default advertising message to be pushed accordingly, also comprise: detect described default advertising messages all in advertising message storehouse, search the described default advertising message matched with described non-dynamic information and described multidate information.
5. the advertisement sending method based on car networking according to claim 1 and 2, it is characterized in that: in the step obtaining described multidate information, also comprise: drive to be accustomed to and consumption information of driving by described target terminal timing acquisition, and/or obtain movement track information of driving in time.
6., based on an advertisement pushing device for car networking, it is characterized in that, comprising:
Non-dynamic data obtaining module, obtains non-dynamic information, and described non-dynamic information comprises No. ID of target terminal, with the vehicle information of described target terminal adaptation and/or the user profile using described target terminal;
Multidate information acquisition module, obtains the multidate information of user, and described multidate information comprises drive custom, drive consumption information and/or the drive movement track of user in driving procedure;
Preset advertising message acquisition module, obtain default advertising message to be pushed accordingly according to described non-dynamic information and described multidate information;
Pushing module, is pushed to described target terminal by the described default advertising message obtained according to described No. ID.
7. the advertisement pushing device based on car networking according to claim 6, is characterized in that: described non-dynamic data obtaining module comprises label information acquiring unit, and described target terminal has been produced; Obtain described No. ID of described target terminal; According to described No. ID and described vehicle information generating labels, described label information acquiring unit obtains the information on described label.
8. the advertisement pushing device based on car networking according to claim 6 or 7, it is characterized in that: described non-dynamic data obtaining module also comprises detecting unit and user profile acquiring unit, whether described detecting unit supplements for detecting installation business the user profile using described target terminal, if detect that installing business does not have replenish user information, described pushing module sends information reminding and installs business's replenish user information, and described user profile acquiring unit obtains the user profile of supplementing.
9. the advertisement pushing device based on car networking according to claim 6 or 7, it is characterized in that: also comprise memory module, described default advertising message acquisition module detects and is stored in described default advertising messages all in the advertising message storehouse of described memory module, and searches the described default advertising message matched with described non-dynamic information and described multidate information.
10. the advertisement pushing device based on car networking according to claim 6 or 7, it is characterized in that: described multidate information acquisition module comprises timing multidate information acquiring unit and timely multidate information acquiring unit, described timing multidate information acquiring unit drives to be accustomed to and consumption information of driving by described target terminal timing acquisition, and described timely multidate information acquiring unit obtains by described target terminal movement track information of driving in time.
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| CN105430081A (en) * | 2015-11-24 | 2016-03-23 | 大连楼兰科技股份有限公司 | Advertisement push method based on internet radio of the internet of vehicles |
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