CN110197400B - Advertisement pushing method and device, head-up display (HUD) and server - Google Patents

Advertisement pushing method and device, head-up display (HUD) and server Download PDF

Info

Publication number
CN110197400B
CN110197400B CN201910431202.4A CN201910431202A CN110197400B CN 110197400 B CN110197400 B CN 110197400B CN 201910431202 A CN201910431202 A CN 201910431202A CN 110197400 B CN110197400 B CN 110197400B
Authority
CN
China
Prior art keywords
information
advertisement
state
vehicle
order
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201910431202.4A
Other languages
Chinese (zh)
Other versions
CN110197400A (en
Inventor
徐俊峰
周鹏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Futurus Technology Co Ltd
Original Assignee
Futurus Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Futurus Technology Co Ltd filed Critical Futurus Technology Co Ltd
Priority to CN201910431202.4A priority Critical patent/CN110197400B/en
Publication of CN110197400A publication Critical patent/CN110197400A/en
Application granted granted Critical
Publication of CN110197400B publication Critical patent/CN110197400B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a method and a device for pushing advertisements, a head-up display (HUD) and a server. Wherein, the method comprises the following steps: receiving order state information which is sent by a preset server and matched with the vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises: an unloaded state and a loaded state; sending advertisement pushing request information to a preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle; and receiving target advertisement information sent by the preset server in response to the advertisement pushing request information, and playing the target advertisement information, wherein the target advertisement information is advertisement information matched with the type of the advertisement request. By the method and the device, the technical problem of low advertisement pushing efficiency is solved, and the effect of improving the advertisement pushing efficiency is achieved.

Description

Advertisement pushing method and device, head-up display (HUD) and server
Technical Field
The invention relates to the technical field of communication, in particular to a method and a device for pushing advertisements, a head-up display (HUD) and a server.
Background
At present, advertisement push of a vehicle booking platform is pushed to an Application (APP) client of a vehicle booking driver or pushed to an APP client of a mobile phone of a passenger. For example, the advertisement is pushed in a popup window form in an application program through the mobile phone, or the pushed advertisement information is displayed in a notification bar of the mobile phone.
However, the driver or the passenger can pay attention to the mobile phone APP interface when taking an order or getting an order, so that the advertisement viewing time is short, namely the effective viewing time is short. Meanwhile, if a driver watches the advertisement in the driving process, the attention needs to be focused on a mobile phone screen, so that the attention of the driver is transferred, the sight of the driver deviates from the actual road surface, and the potential safety hazard of driving is easily caused; therefore, no matter the advertisement pushing is carried out in a popup window mode or the advertisement information is displayed in the notification bar, drivers rarely pay attention to the advertisement information. And the passenger is generally few to advertising information's attention degree at the in-process of using net car of making an appointment APP to make an order, often directly closes to the advertisement propelling movement of popup window form, and can not use net car of making an appointment APP basically after getting on the bus again for the mode efficiency that popup window form carried out advertisement propelling movement is very low. And for the notification bar to display advertising information, the driver or passenger often does not read it. For part of drivers or passengers, the application program of the online taxi appointment cannot be even configured with the application authority of sending information in the notification bar, so that the advertisement information cannot be sent to the drivers or passengers through the notification bar.
Therefore, the efficiency of advertisement push achieved is low no matter the advertisement push is carried out in a pop-up window form in the application program or the pushed advertisement information is displayed in the notification bar of the mobile phone.
For example, chinese patent application publication No. CN108876420A discloses a method for displaying an advertisement to a car booking passenger on the basis of a mobile terminal and a passenger client, including: the mobile terminal receives relevant information of the pickup network car appointment, and in a time period when a passenger waits for the pickup network car appointment to pick up the car, the passenger client displays a first advertisement interface through a display screen of the mobile terminal, and the first advertisement interface simultaneously displays the relevant information of the pickup network car appointment and at least one piece of advertisement information. However, for the user, after placing an order, the application program in the mobile phone for the network car appointment placing is often closed, the advertisement information is not concerned, and the efficiency of advertisement push which can be achieved by displaying the advertisement information in the network car appointment application program is very low.
For another example, chinese patent application publication No. CN107341696A discloses an advertisement management method for passenger transport service using a taxi or a network taxi appointment, which includes: acquiring advertisement information requested to be issued by an advertiser and/or an advertisement organization; pushing advertisement information to the passenger so that the passenger interacts with the advertisement information after the passenger transport service provider provides passenger transport service for the passenger and provides interaction completion information containing advertisement channel information; wherein the advertisement channel information is associated with and obtained in the passenger transport service; and acquiring interaction completion information and sending rewards to passengers. In this solution, the user is required to actively accept the advertisement. Although there is a reward as an incentive, many users often do not accept the advertisement, and the efficiency of advertisement delivery achieved is low.
Aiming at the problems of low efficiency of advertisement pushing and potential safety hazard caused by viewing advertisements, no effective solution is provided at present.
Disclosure of Invention
The embodiment of the invention provides a method and a device for pushing an advertisement, a head-up display (HUD) and a server, and at least solves the technical problem of low advertisement pushing efficiency.
According to an aspect of an embodiment of the present invention, there is provided a method for pushing an advertisement, which is applied to a display device on a vehicle, the method including: receiving order state information which is sent by a preset server and matched with the vehicle, wherein the order state information is used for indicating a passenger carrying state of the vehicle, and the passenger carrying state comprises: an unloaded state and a loaded state; sending advertisement pushing request information to the preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle; and receiving target advertisement information sent by the preset server in response to the advertisement push request information, and playing the target advertisement information, wherein the target advertisement information is advertisement information matched with the advertisement request type.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement push method, applied to a server, where the method includes: sending order state information matched with a target vehicle to a display device on the target vehicle, wherein the order state information is used for indicating a passenger carrying state of the vehicle, and the passenger carrying state comprises: an unloaded state and a loaded state; receiving advertisement pushing request information sent by the display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle; and matching target advertisement information according to the advertisement pushing request information, and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the advertisement request type.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement push device, which is applied to a display device on a vehicle, and includes: the first receiving module is configured to receive order state information that is sent by a preset server and matched with the vehicle, where the order state information is used to indicate a passenger carrying state of the vehicle, and the passenger carrying state includes: an unloaded state and a loaded state; a first sending module, configured to send advertisement push request information to the preset server according to the order state information, where the advertisement push request information carries an advertisement request type matching a passenger carrying state of the vehicle; and a second receiving module, configured to receive target advertisement information sent by the preset server in response to the advertisement push request information, and play the target advertisement information, where the target advertisement information is advertisement information matching the type of the advertisement request.
According to another aspect of the embodiments of the present invention, there is also provided an advertisement push apparatus, including: a first sending module, configured to send order status information matched with a target vehicle to a display device on the target vehicle, where the order status information is used to indicate a passenger carrying status of the vehicle, and the passenger carrying status includes: an unloaded state and a loaded state; a first receiving module, configured to receive advertisement push request information sent by the display device according to the order status information, where the advertisement push request information carries an advertisement request type matched with a passenger carrying status of the target vehicle; and the second sending module is used for matching target advertisement information according to the advertisement pushing request information and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the advertisement request type.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, where the storage medium includes a stored program, and when the program runs, the apparatus on which the storage medium is located is controlled to execute the advertisement push method.
According to another aspect of the embodiments of the present invention, there is also provided a head-up display HUD for executing a program, wherein the program executes the method for pushing the advertisement.
According to another aspect of the embodiments of the present invention, a server is further provided, where the server is configured to run a program, and the program executes the advertisement push method when running.
In the embodiment of the invention, the advertisement is played through the display device on the vehicle by adopting a mode of sending the advertisement push request information to the server through the display device on the vehicle and playing the target advertisement information sent by the server responding to the advertisement push request information, so that the aim of effectively pushing the advertisement to a driver or a passenger is fulfilled, the technical effect of improving the advertisement push efficiency is realized, and the technical problem of low advertisement push efficiency is solved.
In the embodiment of the invention, the display device establishes the long connection with the preset server, so that the display device and the preset server can carry out communication interaction, and meanwhile, when the long connection is used, the order state request information and the like are transmitted through the heartbeat packet during heartbeat detection, so that the communication signaling can be saved.
In the embodiment of the invention, the step of sending the advertisement pushing request information to the preset server according to the order state information is executed by acquiring the real-time working state of the display device under the condition that the real-time working state meets the advertisement playing condition, so that the advertisement pushing request information is sent only under the condition that the real-time working state of the display device meets the advertisement playing condition, thereby avoiding the situation that the advertisement information cannot be played after the request, saving the communication signaling through the mode and reducing the communication cost.
In the embodiment of the invention, the real-time working state of the display device is obtained, whether the video playing condition is met or not is judged according to the real-time working state, and the advertisement pushing request information is sent to the server under the condition that the video playing condition is met, so that the situation that the advertisement cannot be played after being requested under the condition that the video playing condition is not met is avoided, and the communication cost is reduced.
In the embodiment of the invention, the first display area for displaying the work interface and the second display area for displaying the advertisement information on the display device in the current real-time working state are determined according to the real-time working state of the display device, and the target advertisement information is played in the second display area, so that the advertisement playing can be realized, and the normal use of the display device by a user can not be influenced.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a schematic configuration diagram of a terminal according to embodiment 1 of the present invention;
fig. 2 is a schematic diagram of an alternative advertisement push method according to embodiment 2 of the present invention;
FIG. 3 is a schematic diagram of an alternative advertisement push method according to embodiment 2 of the present invention;
FIG. 4 is a schematic diagram of yet another alternative advertisement push method according to embodiment 3 of the present invention;
fig. 5 is a schematic diagram of an alternative advertisement push device according to embodiment 4 of the present invention;
FIG. 6 is a schematic view of an alternative advertisement delivery apparatus according to embodiment 5 of the present invention;
fig. 7 is one of display diagrams of the display device according to embodiment 2 of the present invention;
fig. 8 is a second display schematic diagram of the display device according to embodiment 2 of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
The method provided by the embodiment 1 of the present application can be executed in a mobile terminal, a computer terminal or a similar computing device. Taking the example of running on a terminal, fig. 1 is a block diagram of a hardware structure of the terminal of a method for pushing an advertisement according to an embodiment of the present invention. As shown in fig. 1, the terminal may include one or more (only one shown in fig. 1) processors 102 (the processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA) and a memory 104 for storing data, and optionally, a transmission device 106 for communication functions and an input-output device 108. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the terminal. For example, the terminal may also include more or fewer components than shown in FIG. 1, or have a different configuration with equivalent functionality to that shown in FIG. 1 or more functionality than that shown in FIG. 1.
The memory 104 may be used to store a computer program, for example, a software program and a module of application software, such as a computer program corresponding to the method for pushing the reminder information in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the computer program stored in the memory 104, so as to implement the method described above.
For example, the processor 102 executes the computer program stored in the memory 104 to perform:
the method comprises the following steps of S1, receiving order state information which is sent by a preset server and matched with a vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
s2, sending advertisement pushing request information to the preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
and S3, receiving target advertisement information sent by the preset server in response to the advertisement pushing request information, and playing the target advertisement information, wherein the target advertisement information is the advertisement information matched with the advertisement request type.
Example 2
In the present embodiment, a method for pushing an advertisement is provided, and is applied to a display device in a vehicle, but it should be understood that the display device is an alternative embodiment of the terminal in embodiment 1, as shown in fig. 2 and 3, the method for pushing the advertisement includes the following steps:
step S202, receiving order state information which is sent by a preset server and matched with the vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises: an unloaded state and a loaded state;
it is understood that the order status information is used for indicating the passenger carrying status of the vehicle, and the order status information itself does not necessarily explicitly describe the passenger carrying status and the passenger carrying status, but the current passenger carrying status can be obtained through the order status information. By taking a common taxi appointment order as an example, the order states can be divided into a first state in which no passenger order is currently available, a second state in which the order is currently accepted but the passenger is not on the taxi, a third state in which the passenger is currently received and transported, a fourth state in which the passenger is transported to the destination, and the like, and the current passenger carrying state can be indicated through the order states.
Step S204, according to the order state information, sending advertisement pushing request information to a preset server, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
and step S206, receiving target advertisement information sent by the preset server in response to the advertisement push request information, and playing the target advertisement information, wherein the target advertisement information is advertisement information matched with the type of the advertisement request.
In the embodiment of the invention, the advertisement is played through the display device on the vehicle by adopting a mode of sending the advertisement pushing request information to the server through the display device on the vehicle and playing the target advertisement information sent by the server responding to the advertisement pushing request information, so that the advertisement can be directly pushed to a driver and passengers, the aim of effectively pushing the advertisement to the driver or the passengers is fulfilled, and the advertisement pushing efficiency is improved. Because the display device can be arranged on the center console of the automobile, the driver and passengers are easily influenced in a form of direct image-text or audio-video display, so that the passengers and the driver can passively receive the advertisement content more easily, and the conversion rate of the advertisement is improved.
It is understood that the display device in the embodiment of the present invention is a device that can play video and can communicate with a preset server, and the display device may be mounted on a vehicle or may be a separate device that can be placed in the vehicle for use. Alternatively, the display device may be a Head-up display (HUD). The HUD (Head-up display) device is generally called a Head-up display, can display various types of information to a driver in the using process, does not need to look down at an instrument panel, and can look up various driving information required by the driver by only looking up the HUD device, including C-HUD (Combiner HUD), W-HUD (windshield HUD), after-loading HUD (after-market HUD), AR-HUD (Augmented Reality-HUD) and the like.
It should be noted that the pushing process of the target advertisement information in the above embodiment may be applied to the following application scenarios, first, the HUD device establishes a first network connection with the network appointment server; secondly, establishing a second network connection between the HUD equipment and the mobile terminal through the first network connection and the interaction between the network car booking server and the mobile terminal bound by the network car booking; finally, the HUD equipment through establishing the second internet access with mobile terminal communicates, so that the HUD equipment realizes the network car booking function that mobile terminal accomplished, above technical scheme can understand that HUD equipment is through the HUD equipment of establishing and the first internet access of network car booking server, and is mutual (can be two-dimensional code scanning through modes such as back mandate), and the HUD equipment has realized mobile terminal's connection, and then through the second internet access of establishing, and the HUD equipment communicates with mobile terminal and then accomplishes the network car booking function.
The problem of among the correlation technique, can only accomplish the relevant operation of net car of making an appointment and realize corresponding function through mobile terminal, and then lead to user experience poor, have potential safety hazard scheduling problem, and then just can accomplish the net car of making an appointment function that mobile terminal accomplished through HUD equipment, and then avoided because the user experience degree that uses mobile terminal to carry out the net car of making an appointment function and lead to is poor is solved.
It should be noted that the network car-booking function may be a network car-booking function that can be completed through the mobile terminal, such as order grabbing through the HUD device, destination navigating, customer evaluation, and the like, and is within the protection scope of the embodiment of the present invention.
Optionally, the HUD device receives first indication information of a management background, where the first indication information is used to indicate that the HUD device is bound to an operation object of the mobile terminal, and after the HUD device is successfully bound to the operation object, the HUD device establishes a second network connection with the mobile terminal, where the binding between the HUD device and the operation object of the mobile terminal may be implemented through the following technical solutions: the method comprises the steps of binding first identification information of the HUD equipment with second identification information of an operation object, wherein the first identification information is used for uniquely identifying the HUD equipment, the second identification information is used for uniquely identifying the operation object, the first identification information can be international mobile equipment identification codes IMEI, MAC and the like, and the second identification information can be network appointment registration numbers, license plate numbers, engine numbers and the like.
The HUD device may also implement the following technical solution: the HUD device collects multimedia information in a specified range inside the network appointment or outside the network appointment and reports the multimedia information to a network appointment server; the HUD device receives second indication information sent by the network taxi appointment server in response to the multimedia information, wherein the second indication information is used for indicating whether response needs to be made to content displayed by the multimedia information, and when the multimedia information indicates that danger occurs, the HUD device executes an alarm operation, wherein the alarm operation can be that the HUD device makes a sound or that an operation object is informed that danger exists currently through voice playing.
It should be noted that, the HUD device can also receive a voice instruction of the operation object, and then execute an operation corresponding to the voice instruction, for example, when the operation object is input by voice and turned on, the HUD device is turned on.
Further, after the head-up display HUD device establishes the first network connection with the network appointment server, the HUD device may further receive content to be displayed (which may be advertisement content to be pushed or other content, which is not limited in the embodiment of the present invention) issued by the network server, and display the content to be displayed on the HUD device.
In conclusion, according to the technical scheme of the embodiment of the invention, the HUD device can better present the navigation display effect as the transparent display device independent of the mobile phone, and does not influence the driver to observe the actual road condition information; meanwhile, the HUD equipment can support the driving track recording and yaw reminding of the vehicle; the HUD equipment can provide cameras for monitoring the conditions inside and outside the vehicle and a recording function, and provides a guarantee strategy for the driving safety and driver/passenger safety of the online appointment vehicle; the functions of Speech recognition/Text To Speech (TTS for short) and the like on the HUD device can enable a driver To interact with the online car appointment background more conveniently.
Certainly, when necessary, the mobile terminal bound by the operation object can still complete partial functions of the network car booking function, and can also complete the network car booking function with the HUD device at the same time, and the network car booking server is used as a hub of data communication to connect the mobile terminal of the network car booking and the HUD device, so that interconnection and intercommunication between the two devices (the mobile terminal and the HUD device) are realized.
It should be noted that the pushing process of the advertisement information in the above embodiment may also be applied to the following application scenarios, first, the HUD device still establishes a first network connection with the network appointment server first, where the HUD device is already bound with the network appointment; and then, the HUD equipment receives the information pushed by the network car booking server through the first network connection, wherein the network car booking server also pushes the information to the mobile terminal through a third network connection established by the network car booking server and the mobile terminal, and the mobile terminal is bound with the network car booking.
Through the steps, the HUD device establishes a first network connection with the network car booking server firstly, then the HUD device receives the information that the network car booking server passes through the first network connection pushing, wherein the network car booking server still enables the information to pass through the third network connection pushing established by the network car booking server and the mobile terminal to the mobile terminal, the mobile terminal and the HUD device are all bound with the network car booking so as to enable the HUD device to achieve the network car booking function completed by the mobile terminal.
It should be noted that the network car booking function may be a network car booking function that can be completed through the mobile terminal by the HUD device for order grabbing, destination navigating, customer evaluation, and the like, and is within the protection scope of the embodiment of the present invention.
The binding of the HUD device and the operation object of the mobile terminal can be realized through the following technical scheme: the first identification information of the HUD equipment is bound with the second identification information of the operation object, the first identification information is used for uniquely identifying the HUD equipment, the second identification information is used for uniquely identifying the operation object, the first identification information can be international mobile equipment identification codes IMEI, MAC and the like, and the second identification information can be network appointment registration numbers, license plate numbers, engine numbers and the like.
The HUD device may also implement the following technical solution: the HUD equipment acquires multimedia information in a specified range inside the network appointment or outside the network appointment and reports the multimedia information to a network appointment server; the HUD device receives second indication information sent by the network taxi appointment server in response to the multimedia information, wherein the second indication information is used for indicating whether response needs to be made to the content displayed by the multimedia information, and when the multimedia information indicates that danger occurs, the HUD device executes an alarm operation, wherein the alarm operation can be that the HUD device makes a sound or that an operation object is currently dangerous through voice playing.
It should be noted that, the HUD device can also receive a voice command of the operation object, and then execute an operation corresponding to the voice command, for example, when the operation object is input by voice and turned on, the HUD device is turned on.
Further, after the head-up display HUD device establishes the first network connection with the network appointment server, the HUD device may further receive content to be displayed (which may be advertisement content to be pushed or other content, which is not limited in the embodiment of the present invention) issued by the network server, and display the content to be displayed on the HUD device.
In conclusion, according to the technical scheme of the embodiment of the invention, the HUD device can better present the navigation display effect as the transparent display device independent of the mobile phone, and does not influence the driver to observe the actual road condition information; meanwhile, the HUD equipment can support the driving track recording and yaw reminding of the vehicle; the HUD equipment can provide cameras for monitoring the conditions inside and outside the vehicle and a recording function, and provides a guarantee strategy for the driving safety and driver/passenger safety of the online appointment vehicle; the functions of Speech recognition/Text To Speech (TTS for short) and the like on the HUD device can enable a driver To interact with the online car appointment background more conveniently.
Optionally, before receiving the order status information matched with the vehicle and sent by the preset server, the method may further include: and establishing long connection with a preset server, and sending order state request information to the preset server through a heartbeat packet, wherein the order state request information is used for requesting the preset server to issue order state information matched with the vehicle.
Here, due to the limitation of the communication method, the IP address of the display device is often not fixed, so that the communication with the server needs to be initiated by the display device actively, otherwise the server cannot determine the destination address of the information transmission. In this case, it is preferable that the display device and the server establish a long connection so that the two can communicate with each other. Meanwhile, when long connection is used, communication signaling can be saved by transmitting order state request information and the like through heartbeat packets during heartbeat detection. It is of course understood that short connections may be used instead, the connection being established when data interaction is required. Of course, if the IP address of the display device is fixed, any connection method may be used.
Optionally, sending the advertisement push request information to the preset server according to the order state information includes: when the order state information indicates that the current order state of the vehicle is the non-passenger-carrying state, determining that the type of the advertisement request is a first request type, wherein the first request type is used for requesting a preset server to put an advertisement matched with the driver attribute information into the vehicle; and when the order state information indicates that the current order state of the vehicle is a passenger carrying state, determining that the advertisement type is a second request type, wherein the second request type is used for requesting a preset server to deliver the advertisement matched with the passenger attribute information to the vehicle.
Here, when the order status is the non-passenger status, since there is no passenger on the vehicle, the advertisement can be pushed to the driver, thereby improving the accuracy of advertisement pushing. When the order state is the passenger carrying state, the passenger is arranged on the vehicle, and the driver needs to drive with peace of mind at the moment, so that the advertisement can be pushed to the passenger.
Optionally, after the step of playing the target advertisement information, the method further includes: receiving a control instruction for controlling the display device to stop playing the target advertisement information; and stopping playing the target advertisement information according to the control instruction.
Here, when the driver or the passenger does not want to receive the advertisement, or the driver needs to drive with peace of mind or is not willing to be disturbed by the advertisement, both the driver and the passenger can send out a control instruction to stop playing the advertisement. It is understood that the control command may be a first control command issued by voice or a second control command issued by a control button. The first control instruction of the voice here may be "stop playing advertisement", "stop advertisement", "close advertisement", or the like.
It can be understood that, because the display device has a plurality of working states, when the driver uses the display device to perform activities such as viewing information, playing video, etc., i.e., when the display device is in the first working state which is not suitable for playing advertisement, it is not suitable for playing advertisement on the display device. Therefore, in an optional embodiment of the present invention, before the step of sending the advertisement push request information to the preset server according to the order status information, the method further includes: acquiring a real-time working state of a display device; and under the condition that the real-time working state meets the advertisement playing condition, executing the step of sending advertisement pushing request information to a preset server according to the order state information. It is understood that the real-time operation state of the display device may include: the first working state which accords with the advertisement playing condition and the second working state which does not accord with the advertisement playing condition.
The real-time working state of the display device is acquired, whether the video playing condition is met or not is judged according to the real-time working state, and the advertisement pushing request information is sent to the server under the condition that the video playing condition is met, so that the situation that the video cannot be played after the advertisement is requested under the condition that the video playing condition is not met is avoided, and the communication cost is reduced.
It is understood that, before the step of playing the target advertisement information, the method may further include: acquiring a real-time working state of a display device; and executing the step of playing the target advertisement information under the condition that the real-time working state meets the advertisement playing condition.
The advertisement playing condition may be that the operation state of the display device indicates a standby state or a navigation state, where the standby state is an idle state in which the display device is not used. It is understood that the standby state and the navigation state both belong to the first operating state meeting the advertisement playing condition. Of course, the present invention is not limited to the specific state of the first operating state.
Referring to fig. 7 and 8, optionally, the step of playing the targeted advertisement information includes: according to the real-time working state of the display device, a first display area used for displaying a working interface and a second display area used for displaying advertisement information on the display device in the current real-time working state are determined; and playing the target advertisement information in the second display area.
As shown in fig. 7 and 8, the display area of the display device may be divided according to the real-time operating status of the display device to obtain a second display area that can be used for advertisement playing in the current status, and the advertisement is played in the second display area, so that advertisement playing is achieved without affecting normal use of the display device by the user. It is understood that the function button 701 in fig. 7 and the function button 801 in fig. 8 may be a plurality of functional buttons, which may be virtual buttons formed by touch controls, and may include at least one of the following: a set button, a call placement button, a music play button, a navigation button, etc.
The following describes an embodiment of the present invention by taking the display device as a head-up display HUD device 302 and the server as a network car-booking cloud server 301 as an example, with reference to fig. 3.
S1, the HUD device 302 establishes long connection with the network car-booking cloud server 301, and sends order state request information to the network car-booking cloud server 301 through a heartbeat packet.
S2, the network car-booking cloud server 301 sends order status information matched with the target vehicle to the HUD device 302.
The order state request information may carry the unique code of the HUD device 302, the unique code corresponds to the unique code of the target vehicle one to one, and the network appointment cloud server 301 may determine the target vehicle according to the order state request information. Of course, the order status request information may also carry identification information of the target vehicle, so that the network car-booking cloud server 301 can determine the target vehicle conveniently.
And S3, the HUD device 302 sends advertisement pushing request information to the network car-booking cloud server 301 according to the order state information.
S4, the HUD device 302 receives the target advertisement information sent by the network car-booking cloud server 301 in response to the advertisement pushing request information, and plays the target advertisement information.
S5, the HUD device 302 receives a control instruction for controlling the HUD device 302 to stop playing the target advertisement information, and stops playing the target advertisement information. The control command can be sent by the user through a control button or a voice control command.
Example 3
Referring to fig. 4, according to another aspect of the embodiment of the present invention, there is further provided an advertisement push method, applied to a server, the method including:
step S402, sending order state information matched with the target vehicle to a display device on the target vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
step S404, receiving advertisement pushing request information sent by the display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle;
and step S406, matching target advertisement information according to the advertisement pushing request information, and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the type of the advertisement request.
In the embodiment of the invention, the server receives the advertisement push request information sent by the display device on the vehicle, matches the target advertisement information according to the advertisement push request information, sends the matched target advertisement information to the display device, and plays the advertisement in the forms of pictures, texts, audio images and the like through the display device on the vehicle, so that the aim of effectively pushing the advertisement to a driver or a passenger is fulfilled, the technical effect of improving the advertisement push efficiency is realized, and the technical problem of low advertisement push efficiency is solved.
It is to be understood that the pushing method of the advertisement of this embodiment is applied to the server corresponding to the above-described display device, and both may be referred to each other.
Optionally, before the step of sending the order status information matched with the target vehicle to a display device on the target vehicle, the method further includes: and receiving order state request information sent by the display device through a heartbeat packet, wherein the order state request information is used for requesting to issue the order state information matched with the vehicle.
Here, due to the limitation of the communication mode, the IP address of the display device is often not fixed, so that the communication with the server needs to be initiated by the display device actively, otherwise the server cannot determine the destination address of the information transmission. In this case, it is preferable that the display device and the server establish a long connection so that the two can communicate with each other. Meanwhile, when long connection is used, communication signaling can be saved by transmitting order state request information and the like through heartbeat packets during heartbeat detection. It is of course understood that a short connection may be used instead, the connection being established when data interaction is required. Of course, if the IP address of the display device is fixed, any connection method may be used.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 4
According to an embodiment of the present invention, there is also provided an advertisement push apparatus for implementing the above advertisement push method, applied to a display device on a vehicle, as shown in fig. 5, the apparatus includes:
a first receiving module 502, configured to receive order status information that is sent by a preset server and is matched with the vehicle, where the order status information is used to indicate a passenger carrying status of the vehicle, and the passenger carrying status includes: an unloaded state and a loaded state;
a first sending module 504, configured to send advertisement push request information to the preset server according to the order state information, where the advertisement push request information carries an advertisement request type matched with a passenger carrying state of the vehicle;
a second receiving module 506, configured to receive target advertisement information sent by the preset server in response to the advertisement push request information, and play the target advertisement information, where the target advertisement information is advertisement information matched with the type of the advertisement request.
In the embodiment of the invention, the advertisement is played through the pushing device by adopting a mode of sending the advertisement pushing request information to the server through the pushing device and playing the target advertisement information sent by the server responding to the advertisement pushing request information, so that the advertisement can be directly pushed to a driver and passengers, the aim of effectively pushing the advertisement to the driver or the passengers is fulfilled, and the advertisement pushing efficiency is improved. Because the pushing device can be arranged on the center console of the automobile, the driver and the passengers are easily influenced by the forms of pictures, texts or audio-video, so that the passengers and the driver can passively receive the advertisement content more easily, and the conversion rate of the advertisement is improved.
Optionally, the apparatus further comprises:
and the second sending module is used for establishing long connection with the preset server and sending order state request information to the preset server through a heartbeat packet, wherein the order state request information is used for requesting the preset server to issue the order state information matched with the vehicle.
Optionally, the first sending module 504 includes:
a first determining module, configured to determine that the advertisement request type is a first request type when the order status information indicates that the current order status of the vehicle is the unpopulated status, where the first request type is used to request the preset server to deliver an advertisement that matches driver attribute information to the vehicle;
and a second determining module, configured to determine that the advertisement type is a second request type when the order state information indicates that the current order state of the vehicle is the passenger carrying state, where the second request type is used to request the preset server to deliver an advertisement matching with the passenger attribute information to the vehicle.
Optionally, the apparatus further comprises:
the acquisition module is used for acquiring the real-time working state of the display equipment;
the first sending module is specifically configured to execute the step of sending the advertisement push request information to the preset server according to the order state information when the real-time working state meets the advertisement playing condition.
Optionally, the apparatus further comprises:
a third receiving module, configured to receive a control instruction for controlling the display device to stop playing the target advertisement information;
and the control module is used for stopping playing the target advertisement information according to the control instruction.
Optionally, the second receiving module 506 includes:
a third determining unit, configured to determine, according to a real-time working state of the display device, a first display area on the display device for displaying a working interface and a second display area on the display device for displaying advertisement information in a current real-time working state;
and the playing unit is used for playing the target advertisement information in the second display area.
The advertisement pushing device of the embodiment of the invention has the beneficial effects corresponding to the advertisement pushing method applied to the display device on the vehicle, and the details are not repeated here.
It is to be understood that the display device in this embodiment may be the display device in the above-described advertisement push method embodiment, or may be the display device in the following advertisement push device embodiment.
Example 5
Referring to fig. 6, according to another aspect of the embodiment of the present invention, there is also provided an advertisement push apparatus, including:
a first sending module 602, configured to send order status information matched with a target vehicle to a display device on the target vehicle, where the order status information is used to indicate a passenger carrying status of the vehicle, and the passenger carrying status includes: an unloaded state and a loaded state;
a first receiving module 604, configured to receive advertisement push request information sent by the display device according to the order status information, where the advertisement push request information carries an advertisement request type matched with a passenger carrying status of the target vehicle;
a second sending module 606, configured to match target advertisement information according to the advertisement pushing request information, and send the target advertisement information to the display device, where the target advertisement information is advertisement information matched with the type of the advertisement request.
In the embodiment of the invention, the pushing device receives the advertisement pushing request information sent by the display device on the vehicle, matches the target advertisement information according to the advertisement pushing request information, sends the matched target advertisement information to the display device, and plays the advertisement through the display device on the vehicle, so that the aim of effectively pushing the advertisement to a driver or a passenger is fulfilled, the technical effect of improving the advertisement pushing efficiency is realized, and the technical problem of low advertisement pushing efficiency is solved.
Optionally, the apparatus further comprises:
and the third sending module is used for establishing long connection with the display device and receiving order state request information sent by the display device through a heartbeat packet, wherein the order state request information is used for requesting to issue the order state information matched with the vehicle.
The advertisement pushing device of the embodiment of the invention has the beneficial effects corresponding to the advertisement pushing method applied to the server, and the details are not repeated here.
Example 6
According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein when the program runs, the apparatus on which the storage medium is located is controlled to execute the method for pushing the advertisement applied to the display device on the vehicle.
Alternatively, in the present embodiment, the storage medium may be configured to store a computer program for executing the steps of:
the method comprises the following steps of S1, receiving order state information which is sent by a preset server and matched with a vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
s2, sending advertisement pushing request information to the preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
and S3, receiving target advertisement information sent by the preset server in response to the advertisement pushing request information, and playing the target advertisement information, wherein the target advertisement information is advertisement information matched with the advertisement request type.
The program may further control the device on which the storage medium is located to execute the method for pushing the advertisement applied to the server when running.
Optionally, in this embodiment, the storage medium may be further configured to store a computer program for executing the following steps:
the method comprises the following steps of S1, sending order state information matched with a target vehicle to a display device on the target vehicle, wherein the order state information is used for indicating a passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
s2, receiving advertisement pushing request information sent by the display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle;
and S3, matching target advertisement information according to the advertisement pushing request information, and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the type of the advertisement request.
Optionally, in this embodiment, the storage medium may include but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Example 7
According to another aspect of the embodiments of the present invention, there is also provided a head-up display HUD, which is configured to run a program, wherein the program runs to execute the advertisement pushing method.
It is to be understood that the memory 104 in embodiment 1 shown in fig. 1 may be an alternative example of the memory in the present embodiment.
It is to be understood that the display interface of the display device in embodiment 2 shown in fig. 7 and 8 may also be the display interface of the head-up display HUD of the present embodiment.
Alternatively, in the present embodiment, the head-up display HUD described above may be arranged to perform the following steps by a computer program:
the method comprises the following steps of S1, receiving order state information which is sent by a preset server and matched with a vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
s2, sending advertisement pushing request information to the preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
and S3, receiving target advertisement information sent by the preset server in response to the advertisement pushing request information, and playing the target advertisement information, wherein the target advertisement information is the advertisement information matched with the advertisement request type.
Example 8
According to another aspect of the embodiments of the present invention, there is also provided a server, including a memory and a processor, where the memory stores a computer program, and the processor is configured to execute the computer program to perform the above-mentioned method for pushing an advertisement applied to the server.
Optionally, in this embodiment, the server may be configured to execute the following steps by a computer program:
the method comprises the following steps of S1, sending order state information matched with a target vehicle to a display device on the target vehicle, wherein the order state information is used for indicating a passenger carrying state of the vehicle, and the passenger carrying state comprises the following steps: an unloaded state and a loaded state;
s2, receiving advertisement pushing request information sent by the display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle;
and S3, matching target advertisement information according to the advertisement pushing request information, and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the type of the advertisement request.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and amendments can be made without departing from the principle of the present invention, and these modifications and amendments should also be considered as the protection scope of the present invention.

Claims (15)

1. A pushing method of an advertisement, which is applied to a HUD display device on a vehicle, characterized by comprising the following steps:
the HUD display device receives order state information which is sent by a preset server and matched with the vehicle and serves as a network appointment cloud server, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises: the order state information at least comprises one of the following states: the method comprises a first state that a passenger carrying order is not available at present and a second state that the order is accepted at present but the passenger is not on the bus;
the HUD display device sends advertisement pushing request information to the network car appointment cloud server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
the HUD display device receives target advertisement information sent by the network car booking cloud server responding to the advertisement pushing request information, and plays the target advertisement information to a driver when the driver is in an unloaded state, wherein the target advertisement information is advertisement information matched with the type of the advertisement request;
wherein the method further comprises:
the HUD display device and the network car booking cloud server establish first network connection, wherein the HUD display device equipment is bound with the vehicle; the HUD display device receives information pushed by the network car-booking cloud server through the first network connection, wherein the network car-booking cloud server also pushes the information to the mobile terminal through a third network connection established by the network car-booking cloud server and the mobile terminal, and the mobile terminal is bound with the vehicle; the HUD display device establishes a second network connection with the mobile terminal; and the HUD display device communicates with the mobile terminal through the established second network connection.
2. The method of claim 1, before receiving the order status information matched with the vehicle sent by the preset server, further comprising:
and establishing long connection with the preset server, and sending order state request information to the preset server through a heartbeat packet, wherein the order state request information is used for requesting the preset server to issue the order state information matched with the vehicle.
3. The method of claim 1, wherein sending advertisement push request information to the preset server according to the order status information comprises:
when the order state information indicates that the current order state of the vehicle is the non-passenger-carrying state, determining that the advertisement request type is a first request type, wherein the first request type is used for requesting the preset server to deliver the advertisement matched with the driver attribute information to the vehicle;
the order status information further comprises at least one of: a third state of currently receiving the passenger and transporting the passenger, and a fourth state of delivering the passenger to the destination; and when the order state information shows that the current order state of the vehicle is the passenger carrying state, determining that the advertisement type is a second request type, wherein the second request type is used for requesting the preset server to deliver the advertisement matched with the passenger attribute information to the vehicle.
4. The method according to claim 1, wherein before the step of sending the advertisement push request information to the preset server according to the order status information, the method further comprises:
acquiring a real-time working state of the HUD display device;
and under the condition that the real-time working state meets the advertisement playing condition, executing the step of sending advertisement pushing request information to the preset server according to the order state information.
5. The method of claim 1, wherein after the step of playing the targeted advertising information, the method further comprises:
receiving a control instruction for controlling the HUD display device to stop playing the target advertisement information;
and stopping playing the target advertisement information according to the control instruction.
6. The method of claim 1, wherein the step of playing the targeted advertising information comprises:
according to the real-time working state of the HUD display device, determining a first display area used for displaying a working interface and a second display area used for displaying advertisement information on the HUD display device in the current real-time working state;
and playing the target advertisement information in the second display area.
7. The method of claim 1, wherein the method further comprises:
the HUD display device collects multimedia information in a specified range inside or outside the vehicle and reports the multimedia information to the network car booking cloud server; the HUD display device receives the second indication information sent by the multimedia information in response to the network car-booking cloud server, wherein the second indication information is used for indicating whether the content displayed by the multimedia information needs to be responded or not, and when the multimedia information indicates that danger occurs, the HUD display device executes an alarm operation.
8. A pushing method of an advertisement is applied to a network car booking cloud server, and is characterized by comprising the following steps:
sending order status information matched with a target vehicle to a display device on the target vehicle as a HUD display device for displaying information at least to a driver, wherein the order status information is used for indicating a passenger carrying state of the vehicle, and the passenger carrying state comprises: the order state information at least comprises one of the following states: the system comprises a first state that no passenger carrying order is available currently, a second state that the order is accepted currently but the passenger is not on the bus, a third state that the passenger is received currently and is transported, and a fourth state that the passenger is transported to the destination;
receiving advertisement pushing request information sent by the HUD display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle;
and matching target advertisement information according to the advertisement pushing request information, and sending the target advertisement information to the HUD display device, wherein the target advertisement information is the advertisement information matched with the type of the advertisement request.
9. A pushing device of an advertisement is applied to a display device on a vehicle, and is characterized by comprising:
the first receiving module is used for receiving order state information which is sent by a preset server and matched with the vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises: the order state information at least comprises one of the following states: a first state that the passenger carrying order is not available currently, a second state that the order is accepted currently but the passenger is not on board currently, a third state that the passenger is received currently and is transported, and a fourth state that the passenger is transported to the destination;
the first sending module is used for sending advertisement pushing request information to the preset server according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the vehicle;
and the second receiving module is used for receiving the target advertisement information sent by the preset server in response to the advertisement pushing request information and playing the target advertisement information, wherein the target advertisement information is the advertisement information matched with the advertisement request type.
10. The apparatus of claim 9, further comprising:
the second sending module is used for establishing long connection with the preset server and sending order state request information to the preset server through a heartbeat packet, wherein the order state request information is used for requesting the preset server to issue the order state information matched with the vehicle;
the acquisition module is used for acquiring the real-time working state of the display equipment;
the first sending module is specifically configured to execute the step of sending advertisement push request information to the preset server according to the order state information when the real-time working state meets an advertisement playing condition;
a third receiving module, configured to receive a control instruction for controlling the display device to stop playing the target advertisement information;
and the control module is used for stopping playing the target advertisement information according to the control instruction.
11. The apparatus of claim 9,
the first transmitting module comprises:
the first determining module is used for determining that the advertisement request type is a first request type when the order state information indicates that the current order state of the vehicle is the unpopulated state, wherein the first request type is used for requesting the preset server to deliver the advertisement matched with the driver attribute information to the vehicle;
the second determining module is used for determining that the advertisement type is a second request type when the order state information indicates that the current order state of the vehicle is the passenger carrying state, wherein the second request type is used for requesting the preset server to deliver the advertisement matched with the passenger attribute information to the vehicle;
the second receiving module includes:
the third determining unit is used for determining a first display area used for displaying a work interface and a second display area used for displaying advertisement information on the display equipment under the current real-time working state according to the real-time working state of the display equipment;
and the playing unit is used for playing the target advertisement information in the second display area.
12. An advertisement pushing device, comprising:
the first sending module is used for sending order state information matched with a target vehicle to a display device on the target vehicle, wherein the order state information is used for indicating the passenger carrying state of the vehicle, and the passenger carrying state comprises: the order state information at least comprises one of the following states: a first state that the passenger carrying order is not available currently, a second state that the order is accepted currently but the passenger is not on board currently, a third state that the passenger is received currently and is transported, and a fourth state that the passenger is transported to the destination;
the first receiving module is used for receiving advertisement pushing request information sent by the display device according to the order state information, wherein the advertisement pushing request information carries an advertisement request type matched with the passenger carrying state of the target vehicle;
and the second sending module is used for matching target advertisement information according to the advertisement pushing request information and sending the target advertisement information to the display device, wherein the target advertisement information is the advertisement information matched with the type of the advertisement request.
13. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device on which the storage medium is located is controlled to execute the advertisement push method according to any one of claims 1 to 7, or execute the advertisement push method according to claim 8.
14. A HUD display device for executing a program, wherein the program executes to execute the advertisement push method according to any one of claims 1 to 7.
15. A server, characterized in that the server is used for running a program, wherein the program runs to execute the advertisement pushing method of claim 8.
CN201910431202.4A 2019-05-22 2019-05-22 Advertisement pushing method and device, head-up display (HUD) and server Active CN110197400B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201910431202.4A CN110197400B (en) 2019-05-22 2019-05-22 Advertisement pushing method and device, head-up display (HUD) and server

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201910431202.4A CN110197400B (en) 2019-05-22 2019-05-22 Advertisement pushing method and device, head-up display (HUD) and server

Publications (2)

Publication Number Publication Date
CN110197400A CN110197400A (en) 2019-09-03
CN110197400B true CN110197400B (en) 2023-02-07

Family

ID=67753047

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201910431202.4A Active CN110197400B (en) 2019-05-22 2019-05-22 Advertisement pushing method and device, head-up display (HUD) and server

Country Status (1)

Country Link
CN (1) CN110197400B (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111210276B (en) * 2020-01-08 2023-12-08 秒针信息技术有限公司 Advertisement playing strategy adjustment method and device, electronic equipment and medium
CN111401970B (en) * 2020-04-09 2023-04-18 东风小康汽车有限公司重庆分公司 Advertisement pushing method, device and system
CN112561583A (en) * 2020-12-16 2021-03-26 郭磊 Interactive vehicle-mounted display method and device based on cloud big data service
CN114043932A (en) * 2021-11-17 2022-02-15 中汽创智科技有限公司 Control method, device and equipment of vehicle head-up display and storage medium

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013191311A1 (en) * 2012-06-19 2013-12-27 Huh Soon-Young Advertising system using advertising terminals installed in vehicles
CN104994176A (en) * 2015-08-07 2015-10-21 李铁葵 Method and device for pushing advertisements based on Internet of Vehicles
CN108446918A (en) * 2017-02-16 2018-08-24 深圳市智车联技术有限公司 A kind of information transfer processing method based on car networking

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
SG101509A1 (en) * 2001-09-12 2004-01-30 Sin Etke Technology Co Ltd On-board wireless transaction system and method
CN1980381B (en) * 2005-12-08 2010-07-14 厦门雅迅网络股份有限公司 Taxi networked advertisement playing effect data processing method
CN105243562A (en) * 2015-10-21 2016-01-13 北京小飞快充网络科技有限公司 Method and system for enhancing content distribution effects of chauffeured cars
CN106600318A (en) * 2016-12-07 2017-04-26 乐视控股（北京）有限公司 Information matching method and device and electronic device
CN107181972B (en) * 2017-06-12 2020-03-17 广州外圆内方科技发展有限公司 Multimedia data playing method, software device and system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013191311A1 (en) * 2012-06-19 2013-12-27 Huh Soon-Young Advertising system using advertising terminals installed in vehicles
CN104994176A (en) * 2015-08-07 2015-10-21 李铁葵 Method and device for pushing advertisements based on Internet of Vehicles
CN108446918A (en) * 2017-02-16 2018-08-24 深圳市智车联技术有限公司 A kind of information transfer processing method based on car networking

Also Published As

Publication number Publication date
CN110197400A (en) 2019-09-03

Similar Documents

Publication Publication Date Title
CN110197400B (en) Advertisement pushing method and device, head-up display (HUD) and server
US20150220991A1 (en) External messaging in the automotive environment
CN107851296A (en) Can be to require the express delivery method that the orderer of dispatching advertises
US9928745B2 (en) System and method for pairing passengers and in-vehicle equipment
US20150120416A1 (en) System and method for interacting between passenger and in-vehicle equipment
JP2013045169A (en) Advertisement system for vehicle, on-vehicle information terminal and advertisement server
KR20210006498A (en) Method, apparatus and computer readable storage medium having instructions for providing contents for display to an occupant of a motor vehicle
CN111985665A (en) Vehicle test driving reservation method, system and device
CN110198425A (en) Vehicular video recording method, device, storage medium and electronic device
CN111741444A (en) Display method, device, equipment and storage medium
CN110132300B (en) Navigation method and device for network appointment vehicle, storage medium and electronic device
CN113297507A (en) Information recommendation method and device and electronic equipment
JP7152288B2 (en) System, method and program for providing content
CN103810593B (en) The method and apparatus presented for digital gift token
CN110223400B (en) Order receiving method and device for network appointment vehicle, storage medium and electronic device
CN115599483A (en) Interaction method, interaction device, electronic apparatus, storage medium, and program product
CN115187160A (en) Order distribution processing method and device, medium, equipment and program product
WO2020105480A1 (en) System, method, and program for providing content
GB2534273A (en) System and method for pairing passengers and in-vehicle equipment
CN112714122B (en) Communication system and method
CN110166556B (en) Communication processing method and device, storage medium and electronic device
CN110363462B (en) Method, device, server and storage medium for acquiring auxiliary tools in freight transportation
US20210287252A1 (en) Dynamic vehicle advertisement
CN112583943B (en) Electronic device, information system, contact address display method and storage medium
JP5231468B2 (en) Vehicle information management system

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant