CN111401970B - Advertisement pushing method, device and system - Google Patents

Advertisement pushing method, device and system Download PDF

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Publication number
CN111401970B
CN111401970B CN202010274477.4A CN202010274477A CN111401970B CN 111401970 B CN111401970 B CN 111401970B CN 202010274477 A CN202010274477 A CN 202010274477A CN 111401970 B CN111401970 B CN 111401970B
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advertisement
target vehicle
preference
duration
types
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CN111401970A (en
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周林
陈江洪
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Chongqing Branch of DFSK Motor Co Ltd
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Chongqing Branch of DFSK Motor Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

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Abstract

The embodiment of the application discloses a method, a device and a system for pushing advertisements, wherein the method comprises the following steps: receiving a trigger request sent by a target vehicle; inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request; determining advertisements corresponding to the preference advertisement type and the preference advertisement duration of the target vehicle in a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisements; pushing an advertisement to the target vehicle. According to the method and the device, accurate vehicle-mounted advertisement pushing is achieved for different groups, vehicle using experience of users is improved, and meanwhile the advertisement putting effect is also improved.

Description

Advertisement pushing method, device and system
Technical Field
The invention belongs to the technical field of intelligent network connection, and particularly relates to a method, a device and a system for pushing advertisements.
Background
With the development of the automobile internet technology, the automobile can be used as a new advertisement carrier, and a good effective popularization effect can be achieved. The conventional vehicle-mounted advertisement is usually subjected to blind advertisement promotion through a small program, starting, video playing and a radio station, so that the good vehicle-using experience of consumers is not facilitated, and the advertisement putting effect is influenced certainly.
Disclosure of Invention
In order to solve the problems in the prior art, the invention provides a method, a device and a system for pushing advertisements, which can realize accurate vehicle-mounted advertisement pushing aiming at different groups, improve the vehicle-using experience of users and simultaneously improve the advertisement putting effect.
The embodiment of the invention provides the following specific technical scheme:
in a first aspect, the present invention provides a method for pushing an advertisement, including:
receiving a trigger request sent by a target vehicle;
inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
determining advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
pushing the advertisement to the target vehicle.
Preferably, the method for acquiring the preferred advertisement type includes:
the method comprises the steps that a commodity operation record associated with an account of a target vehicle-mounted terminal is obtained and analyzed, and a preference advertisement type corresponding to the account of the target vehicle-mounted terminal is obtained;
the method for acquiring the preferred advertisement duration comprises the following steps:
and obtaining and analyzing an advertisement watching record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain the preferred advertisement duration corresponding to the account of the vehicle-mounted terminal of the target vehicle.
Preferably, the commodity operation record includes one or more of a commodity browsing record, a commodity purchasing record and a commodity collection record.
Preferably, the method further comprises:
acquiring a driving route and determining a waypoint according to the driving route;
determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type;
analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
the step of determining the advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in the preset corresponding relationship table of the advertisement types, the advertisement durations and the advertisements specifically comprises the following steps:
and acquiring the advertisements corresponding to the preference advertisement type and the preference advertisement duration matched with the waypoint of the target vehicle from a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisements.
Preferably, the method further comprises:
acquiring a current road condition image in real time;
predicting the parking time of the target vehicle according to the current road condition image and the driving route;
analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration;
the step of obtaining the advertisement corresponding to the preferred advertisement type and the preferred advertisement duration matched with the waypoint of the target vehicle from the preset corresponding relation table of the advertisement type, the advertisement duration and the advertisement specifically comprises the following steps:
and acquiring advertisements corresponding to the preferred advertisement types matched with the waypoints of the target vehicle and the preferred advertisement duration matched with the predicted parking duration from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements.
Preferably, the method further comprises:
acquiring the current weather condition;
determining the advertisement type corresponding to the current weather according to a preset corresponding relation table of the weather and the advertisement type;
analyzing and extracting the advertisement type corresponding to the current weather by combining the preference advertisement type to obtain the preference advertisement type matched with the current weather;
the step of determining the advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in the preset corresponding relationship table of the advertisement types, the advertisement durations and the advertisements specifically comprises the following steps:
and acquiring advertisements corresponding to the preferred advertisement types and the preferred advertisement durations matched with the current weather of the target vehicle from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements.
Preferably, the method further comprises:
obtaining current residual flow data and judging;
when the remaining traffic data exceeds a preset value, the pushing the advertisement to the target vehicle specifically includes:
and acquiring the advertisement in real time through a network and pushing the advertisement to the target vehicle.
Preferably, when the remaining traffic data does not exceed a preset value, the pushing the advertisement to the target vehicle specifically includes:
and acquiring the advertisement in a cache library and pushing the advertisement to the target vehicle.
In a second aspect, the present invention provides an advertisement push device, including:
the receiving module is used for receiving a trigger request sent by a target vehicle;
the query module is used for querying the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request; determining advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
and the pushing module is used for pushing the advertisement to the target vehicle.
Preferably, the device further comprises a generation module, configured to acquire and analyze a commodity operation record associated with an account of the vehicle-mounted terminal of the target vehicle, so as to obtain a preferred advertisement type corresponding to the account of the vehicle-mounted terminal of the target vehicle; and the advertisement watching record is used for acquiring and analyzing the advertisement watching record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain the preferred advertisement duration corresponding to the account of the vehicle-mounted terminal of the target vehicle.
Preferably, the commodity operation record includes one or more of a commodity browsing record, a commodity purchasing record and a commodity collection record.
Preferably, the device further comprises a first obtaining module, configured to obtain a driving route;
a first analysis module for determining a waypoint according to the driving route; determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type; analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
the query module is further used for acquiring advertisements corresponding to the preference advertisement type and the preference advertisement duration matched with the waypoint of the target vehicle from a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisements.
Preferably, the first obtaining module is further configured to obtain a current road condition image in real time;
the device also comprises a prediction module used for predicting the parking time of the target vehicle according to the current road condition image and the driving route;
the first analysis module is further used for analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration;
the query module is further used for acquiring advertisements corresponding to the preferred advertisement types matched with the waypoints of the target vehicle and the preferred advertisement duration matched with the predicted parking duration from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements.
Preferably, the device further comprises a second obtaining module, configured to obtain a current weather condition;
the second analysis module is used for determining the advertisement type corresponding to the current weather according to a preset corresponding relation table of the weather and the advertisement type; analyzing and extracting the advertisement type corresponding to the current weather by combining the preference advertisement type to obtain the preference advertisement type matched with the current weather;
the query module is further used for acquiring advertisements corresponding to the preference advertisement type and the preference advertisement duration matched with the current weather of the target vehicle from a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisements.
Preferably, the apparatus further comprises:
the judging module is used for acquiring and judging the current residual flow data;
the pushing module is specifically used for acquiring the advertisement in real time through a network and pushing the advertisement to the target vehicle when the residual flow data exceeds a preset value.
Preferably, the pushing module is further configured to obtain the advertisement in a cache library and push the advertisement to the target vehicle when the remaining traffic data does not exceed a preset value.
In a third aspect, the present application further provides a computer system, the system comprising:
one or more processors;
and memory associated with the one or more processors, the memory for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a trigger request sent by a target vehicle;
inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
determining advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
pushing the advertisement to the target vehicle.
The embodiment of the invention has the following beneficial effects:
1. according to the method and the device, the preferred advertisement type and the preferred advertisement duration are inquired after the vehicle sends the trigger request, so that the matched advertisement is obtained, the accurate advertisement push is completed, the psychological expectation of the user is met, and meanwhile, the advertisement putting effect can be improved;
2. the invention can also combine the user journey place to obtain the preference advertisement type matched with place, has improved the driving pleasure in the user's driving process, can also combine the predicted parking duration to obtain the advertisement duration corresponding to parking duration further, thus confirm the corresponding advertisement and carry on the corresponding advertisement to push, have also further improved the advertisement putting effect;
3. the invention can be combined with the weather condition to carry out accurate advertisement recommendation;
4. in the process of advertising, online real-time pushing or offline pushing can be realized according to the current residual flow, and the pushing mode is flexible and changeable;
of course, the present invention need not have all of the effects described above.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a flowchart of a method for pushing an advertisement according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of an advertisement pushing device according to a second embodiment of the present application;
fig. 3 is a schematic structural diagram of a computer system according to a third embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without making any creative effort based on the embodiments in the present invention, belong to the protection scope of the present invention.
As mentioned in the background art, the automobile can play a good and effective promotion effect as a new advertisement carrier. The conventional vehicle-mounted advertisement is usually subjected to blind advertisement promotion through a small program, starting, video playing and a radio station, is lack of pertinence, is not favorable for consumers to experience in a good vehicle, and also has a certain influence on the advertisement putting effect. Based on the method, accurate vehicle-mounted advertisement pushing can be achieved for different groups, vehicle using experience of users is improved, and meanwhile advertisement putting effect is improved.
In this application, install vehicle terminal on the vehicle for show audio-visual amusement, vehicle information, can show the advertisement when vehicle terminal starts, perhaps, also can realize corresponding broadcast advertisement when vehicle terminal broadcast music, video, radio station broadcast, and in addition, vehicle terminal internally mounted has the APP, and the APP also can realize the advertisement broadcast when the operation. The vehicle-mounted terminal is communicated with the vehicle-mounted TBOX, and the vehicle-mounted TBOX is communicated with the server side through a network. In addition, each vehicle-mounted terminal can be bound with an intelligent terminal (such as a mobile phone, a tablet computer and the like), and the intelligent terminal is in communication connection with the vehicle-mounted TBOX.
The advertisement pushing method is applied to the server side.
Example one
As shown in fig. 1, a method for pushing an advertisement specifically includes the following steps:
and S11, receiving a trigger request sent by the target vehicle.
The trigger request may be a power-on request, that is: a request issued when a vehicle-mounted terminal installed in a target vehicle is started up; or a request sent when an APP of the vehicle-mounted terminal is started; in addition, the request sent by an APP of the vehicle-mounted terminal according to the preset trigger time point during operation can be further included, such as: when broadcasting APP broadcast, when reaching the preset time point, sending a request to the server.
And S12, inquiring the type and duration of the preferred advertisement corresponding to the target vehicle according to the trigger request.
The method for acquiring the preferred advertisement type comprises the following steps:
and acquiring and analyzing a commodity operation record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain a preference advertisement type corresponding to the account of the vehicle-mounted terminal of the target vehicle.
When analyzing the operation records of the commodity, the analysis can be performed according to a plurality of dimensions, such as: combined time period dimension, combined weather dimension, combined user average listening per time dimension, etc.
The method for acquiring the preferred advertisement duration comprises the following steps:
and obtaining and analyzing the advertisement watching record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain the preferred advertisement duration corresponding to the account of the vehicle-mounted terminal of the target vehicle.
When analyzing the advertisement viewing record, the analysis can also be performed according to multiple dimensions, such as: combined time period dimension, combined weather dimension, combined user average listening per time dimension, etc.
In addition, the commodity operation records comprise one or more of commodity browsing records, commodity purchasing records, commodity purchase adding records and commodity collection records.
S13, determining the advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements.
And S14, pushing the advertisement to the vehicle-mounted terminal.
After receiving the pushed advertisement, the vehicle-mounted terminal can select to load when starting up, or load when any APP of the APP is started or in the operation process.
Through the steps, accurate advertisement pushing can be achieved, the psychological expectation of a user is met, and meanwhile the advertisement putting effect can be improved.
On the basis of the steps, the method can further realize accurate pushing according to the travel places, and comprises the following specific steps:
s21, receiving a trigger request sent by a target vehicle;
s22, inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
s23, acquiring a driving route and determining a waypoint according to the driving route;
wherein, above-mentioned driving route can be through GPS positioner, or obtain through hand end APP map etc..
S24, determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type;
s25, analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
illustratively, if the preferred advertisement type is A, B, C, D and the target advertisement type corresponding to the waypoint is B, C, F, then the preferred advertisement type matching the waypoint is B, C.
S26, acquiring advertisements corresponding to the preferred advertisement types and the preferred advertisement durations matched with the waypoints of the target vehicle from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
s27, pushing the advertisement to a target vehicle.
The method can further realize accurate pushing by combining the travel place and the parking time, and comprises the following specific steps:
s31, receiving a trigger request sent by a target vehicle;
s32, inquiring the type and duration of the preferred advertisement corresponding to the target vehicle according to the trigger request;
s33, acquiring a driving route and determining a waypoint according to the driving route;
s34, determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the waypoint and the advertisement type;
s35, analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
s36, acquiring a current road condition image in real time;
the current road condition image can be acquired through a camera and other acquisition equipment.
S37, predicting the parking time of the target vehicle according to the current road condition image and the driving route; (ii) a
Wherein, the long time of parking indicates one or more of red light duration, traffic jam duration and slow running duration.
S38, analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration;
s39, acquiring advertisements corresponding to preferred advertisement types matched with the waypoints of the target vehicle and preferred advertisement durations matched with the predicted parking durations from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
and S310, pushing the advertisement to the vehicle-mounted terminal.
The method can also be used for carrying out accurate advertisement recommendation by combining with weather conditions, and the specific scheme is as follows:
s41, receiving a trigger request sent by a target vehicle;
s42, inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
s43, acquiring the current weather condition;
s44, determining the advertisement type corresponding to the current weather according to a preset corresponding relation table of the weather and the advertisement type;
s45, analyzing and extracting the advertisement type corresponding to the current weather by combining the preference advertisement type to obtain the preference advertisement type matched with the current weather;
s46, acquiring advertisements corresponding to the preference advertisement type and the preference advertisement duration matched with the current weather of the target vehicle from a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisements;
and S47, pushing the advertisement to the vehicle-mounted terminal.
In the process of pushing the advertisement, the method can also flexibly push the advertisement according to the current residual flow, and the specific steps are as follows:
1. obtaining current residual flow data and judging;
2. when the residual flow data exceeds a preset value, acquiring advertisements in real time through a network and pushing the advertisements to a target vehicle;
3. and when the residual flow data does not exceed a preset value, acquiring the advertisement in the cache library and pushing the advertisement to the target vehicle.
Example two
In accordance with an embodiment, the present application provides an advertisement pushing device, as shown in fig. 2, including:
the receiving module 21 is configured to receive a trigger request sent by a target vehicle;
the query module 22 is configured to query a preferred advertisement type and a preferred advertisement duration corresponding to the target vehicle according to the trigger request; determining advertisements corresponding to the preference advertisement type and the preference advertisement duration of the target vehicle in a preset corresponding relation table of advertisement types, advertisement durations and advertisements;
and the pushing module 23 is configured to push the advertisement to the target vehicle.
Preferably, the device further includes a generating module 24, configured to obtain and analyze a commodity operation record associated with an account of the vehicle-mounted terminal of the target vehicle, so as to obtain a preferred advertisement type corresponding to the account of the vehicle-mounted terminal of the target vehicle; and the advertisement watching record is used for acquiring and analyzing the advertisement watching record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain the preferred advertisement duration corresponding to the account of the vehicle-mounted terminal of the target vehicle.
Preferably, the commodity operation record includes one or more of a commodity browsing record, a commodity purchasing record and a commodity collection record.
Preferably, the device further comprises a first obtaining module 25 for obtaining the driving route;
a first analysis module 26 for determining waypoints from the driving route; determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type; analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
the query module 22 is further configured to obtain an advertisement corresponding to the preferred advertisement type and the preferred advertisement duration matched with the waypoint of the target vehicle from a preset correspondence table of advertisement types, advertisement durations and advertisements.
Preferably, the first obtaining module 25 is further configured to obtain a current road condition image in real time;
the device also comprises a prediction module used for predicting the parking time of the target vehicle according to the current road condition image and the driving route;
the first analysis module 26 is further configured to analyze and extract the preferred advertisement duration in combination with the predicted parking duration to obtain a preferred advertisement duration matching the predicted parking duration;
the query module 22 is further configured to obtain an advertisement corresponding to a preferred advertisement type matched with the waypoint of the target vehicle and a preferred advertisement duration matched with the predicted parking duration from a preset correspondence table of advertisement types, advertisement durations and advertisements.
Preferably, the apparatus further comprises a second obtaining module 27, configured to obtain a current weather condition;
the second analysis module 28 is configured to determine an advertisement type corresponding to current weather according to a preset correspondence table between weather and advertisement types; analyzing and extracting the advertisement type corresponding to the current weather by combining the preference advertisement type to obtain the preference advertisement type matched with the current weather;
the query module 22 is further configured to obtain an advertisement corresponding to the preferred advertisement type and the preferred advertisement duration that are matched with the current weather of the target vehicle from a preset correspondence table of advertisement types, advertisement durations and advertisements.
Preferably, the apparatus further comprises:
a judging module 29, configured to obtain current remaining traffic data and perform judgment;
the pushing module 23 is specifically configured to obtain the advertisement in real time through a network and push the advertisement to the target vehicle when the remaining traffic data exceeds a preset value.
Preferably, the pushing module 23 is further configured to obtain the advertisement in a cache library and push the advertisement to the target vehicle when the remaining traffic data does not exceed a preset value.
EXAMPLE III
The present application provides a computer system comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a trigger request sent by a target vehicle;
inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
determining advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements;
pushing an advertisement to the target vehicle.
Fig. 3 illustrates an architecture of a computer system, which may specifically include a processor 32, a video display adapter 34, a disk drive 36, an input/output interface 38, a network interface 310, and a memory 312. The processor 32, video display adapter 34, disk drive 36, input/output interface 38, network interface 310, and memory 312 may be communicatively coupled via a communication bus 314.
The processor 32 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided in the present Application.
The Memory 312 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 312 may store an operating system 316 for controlling the operation of the computer system 30, a Basic Input Output System (BIOS) 318 for controlling low-level operations of the computer system. In addition, a web browser 320, a data storage management system 322, and the like may also be stored. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program code is stored in the memory 312 and invoked by the processor 32 for execution.
The input/output interface 38 is used for connecting an input/output module to input and output information. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The network interface 310 is used for connecting a communication module (not shown in the figure) to realize communication interaction between the device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, bluetooth and the like).
Communication bus 314 includes a path to transfer information between the various components of the device, such as processor 32, video display adapter 34, disk drive 36, input/output interface 38, network interface 310, and memory 312.
In addition, the computer system can also obtain the information of specific receiving conditions from the virtual resource object receiving condition information database for condition judgment and the like.
It should be noted that although the above-described device only shows the processor 32, the video display adapter 34, the disk drive 36, the input/output interface 38, the network interface 310, the memory 312, the communication bus 314, etc., in a specific implementation, the device may also include other components necessary for normal operation.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, or the like, and includes several instructions for enabling a computer device (which may be a personal computer, a cloud server, or a network device) to execute the method according to the embodiments or some parts of the embodiments of the present application.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all changes and modifications that fall within the true spirit and scope of the embodiments of the present invention. In addition, the computer system, the advertisement pushing device and the advertisement pushing method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in detail in method embodiments and are not described herein again.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims (8)

1. A method for pushing advertisements, the method comprising:
receiving a trigger request sent by a target vehicle;
inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
acquiring a driving route and determining a waypoint according to the driving route;
determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type;
analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
acquiring a current road condition image in real time;
predicting the parking time of the target vehicle according to the current road condition image and the driving route;
analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration;
determining advertisements corresponding to preferred advertisement types matched with the waypoints of the target vehicle and preferred advertisement durations matched with the predicted parking durations in a preset corresponding relation table of advertisement types, advertisement durations and advertisements;
pushing the advertisement to the target vehicle.
2. The method of claim 1, wherein the preferred advertisement type obtaining method comprises:
the method comprises the steps that a commodity operation record associated with an account of a target vehicle-mounted terminal is obtained and analyzed, and a preference advertisement type corresponding to the account of the target vehicle-mounted terminal is obtained;
the method for acquiring the preferred advertisement duration comprises the following steps:
and obtaining and analyzing an advertisement watching record associated with the account of the vehicle-mounted terminal of the target vehicle to obtain the preferred advertisement duration corresponding to the account of the vehicle-mounted terminal of the target vehicle.
3. The method of claim 2, wherein the merchandise operation records comprise one or more of merchandise browsing records, merchandise purchase records, merchandise shopping records, and merchandise collection records.
4. The method of claim 1, further comprising:
acquiring a current weather condition;
determining the advertisement type corresponding to the current weather according to a preset corresponding relation table of the weather and the advertisement type;
analyzing and extracting the advertisement type corresponding to the current weather by combining the preference advertisement type to obtain the preference advertisement type matched with the current weather;
the step of determining the advertisements corresponding to the preferred advertisement types and the preferred advertisement durations of the target vehicles in the preset corresponding relationship table of the advertisement types, the advertisement durations and the advertisements specifically comprises the following steps:
and acquiring advertisements corresponding to the preferred advertisement types and the preferred advertisement durations matched with the current weather of the target vehicle from a preset corresponding relation table of the advertisement types, the advertisement durations and the advertisements.
5. The method of any of claims 1~4, further comprising:
obtaining current residual flow data and judging;
when the remaining traffic data exceeds a preset value, the pushing the advertisement to the target vehicle specifically includes:
and acquiring the advertisement in real time through a network and pushing the advertisement to the target vehicle.
6. The method of claim 5, wherein pushing the advertisement to the target vehicle when the remaining traffic data does not exceed a preset value comprises:
and obtaining the advertisement in a cache library and pushing the advertisement to the target vehicle.
7. An advertisement pushing device, characterized in that the device comprises:
the receiving module is used for receiving a trigger request sent by a target vehicle;
the query module is used for querying the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request; acquiring a driving route and determining a waypoint according to the driving route; determining the advertisement type corresponding to the waypoint according to a preset corresponding relation table of the place and the advertisement type; analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints; acquiring a current road condition image in real time; predicting the parking time of the target vehicle according to the current road condition image and the driving route; analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration; determining advertisements corresponding to preferred advertisement types matched with the waypoints of the target vehicle and preferred advertisement durations matched with the predicted parking durations in a preset corresponding relation table of advertisement types, advertisement durations and advertisements;
and the pushing module is used for pushing the advertisement to the target vehicle.
8. A computer system, the system comprising:
one or more processors;
and memory associated with the one or more processors, the memory for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving a trigger request sent by a target vehicle;
inquiring the preference advertisement type and the preference advertisement duration corresponding to the target vehicle according to the trigger request;
acquiring a driving route and determining a waypoint according to the driving route;
determining an advertisement type corresponding to a place along the way according to a preset corresponding relation table of the place and the advertisement type;
analyzing and extracting the advertisement types corresponding to the waypoints by combining the preference advertisement types to obtain the preference advertisement types matched with the waypoints;
acquiring a current road condition image in real time;
predicting the parking time of the target vehicle according to the current road condition image and the driving route;
analyzing and extracting the preference advertisement duration by combining the predicted parking duration to obtain the preference advertisement duration matched with the predicted parking duration;
determining an advertisement corresponding to a preferred advertisement type matched with the waypoint of the target vehicle and a preferred advertisement duration matched with the predicted parking duration in a preset corresponding relation table of advertisement types, advertisement durations and advertisements;
pushing the advertisement to the target vehicle.
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