Summary of the invention
Embodiment of the present invention technical problem to be solved is, it is provided that a kind of according to weather forecast pushed information
Method and server, can push, to terminal, the ad information that mate with weather forecast, facilitate user to consult,
Improve the satisfaction of user.
In order to solve above-mentioned technical problem, embodiments provide a kind of according to weather forecast pushed information
Method, including:
The ad information that content search according to weather forecast is matched, comprising:
Resolve the content of described weather forecast;
Whether weather forecast described in comparison meets the matching condition of each ad information;And
The ad information of matching condition will be met, as the ad information mated with described weather forecast;
The ad information mated with described weather forecast is pushed to terminal.
Wherein, the described step pushing the ad information mated with weather forecast to terminal, specifically include:
Ad information matched for described weather forecast is combined into Weather information, pushes described sky to terminal
Gas information;Or
After terminal pushes described weather forecast, push the advertisement money mated with this weather forecast to described terminal
News.
Wherein, described ad information matched for described weather forecast is combined into Weather information, to terminal
Push the step of described Weather information, specifically include:
The complete content of ad information matched for described weather forecast is combined into Weather information, to terminal
Push described Weather information;Or
The link-group of ad information matched for described weather forecast is synthesized Weather information, pushes to terminal
Described Weather information.
Wherein, the described step pushing the ad information mated with described weather forecast to terminal, wrap further
Include:
The feedback information head corresponding with described ad information is pushed to described terminal;
Receive terminal use's click and consult the feedback information that described ad information is generated.
Wherein, described reception terminal use clicks on and consults the feedback information that described ad information is generated, and enters one
Step includes:
According to described feedback information, the ad information type that analysing terminal user pays close attention to;
Its ad information paying close attention to type is pushed to described terminal use.
Correspondingly, the embodiment of the present invention additionally provides a kind of server, including:
Information matching module, for the ad information matched according to the content search of weather forecast;
Information sending module, for pushing the ad information mated with described weather forecast to terminal.
Wherein, described information matching module includes:
Resolution unit, for resolving the content of described weather forecast;
Whether judging unit, accord with the matching condition of each ad information for weather forecast described in comparison;
Matching unit, for meeting the ad information of matching condition, as mate with described weather forecast
Ad information.
Wherein, described information sending module is for being combined into ad information matched for described weather forecast
Weather information, pushes described Weather information to terminal;Or
After terminal pushes described weather forecast, push the advertisement money mated with this weather forecast to described terminal
News.
Wherein, described server farther includes:
Customer analysis module, for the feedback information according to terminal, the ad information that analysing terminal user pays close attention to
Type;Its ad information paying close attention to type is pushed to described terminal use by described information sending module.
Implement the method according to weather forecast pushed information that the embodiment of the present invention provides, can push to terminal
The relevant advertisements information mated with weather forecast, facilitates user to consult, further, it is also possible to more terminal
User consults the situation of advertising message, analyzes the preference of user, to provide the advertisement money more meeting user's request
News, improve the satisfaction of user.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clearly
Chu, be fully described by, it is clear that described embodiment be only a part of embodiment of the present invention rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creation
The every other embodiment obtained under property work premise, broadly falls into the scope of protection of the invention.
Seeing Fig. 1, the method first embodiment flow process according to weather forecast pushed information provided for the present invention is shown
It is intended to, as shown in Figure 1:
In step S100, according to the ad information that the content search of weather forecast is matched.
In step S101, push the ad information mated with described weather forecast to terminal.
Implement the method according to weather forecast pushed information that the embodiment of the present invention provides, can push to terminal
The relevant advertisements information mated with weather forecast, facilitates user to consult, and improves the satisfaction of user.
Seeing Fig. 2, method the second embodiment flow process according to weather forecast pushed information provided for the present invention is shown
It is intended to, in the present embodiment, the stream of the method for this foundation weather forecast pushed information be will be described in greater detail
Journey.It should be noted that before implementing the method flow that the present embodiment provides, it is necessary first to set up information
Storehouse, the storehouse internal information Data Source of this information bank can have multiple, and can be realized certainly by artificial or relevant device
Dynamic real-time update.Preset ad information in this information bank;Each ad information at least with a matching condition
Correspondence, as shown in table 1:
Table 1
Ad information content |
Matching condition |
Parasol advertisement |
Fine and temperature is higher than 30 DEG C |
Raincoat advertisement |
Rain |
Tourist promotion |
Cloudy or the moon or is fine |
Gym suit advertisement |
(cloudy or the moon or is fine) and is less than 29 DEG C higher than 18 DEG C |
Cold drink advertisement |
Temperature is higher than 32 DEG C |
This matching condition be server judge that ad information mates with weather forecast according to one of.Further,
As shown in table 1, an ad information can have multiple matching condition, meanwhile, can set a matching condition
Between operation relation, such as, " parasol advertisement " is necessary for being that weather forecast includes " fine " word, and
Time " temperature is higher than 30 DEG C ", server just can confirm that this " parasol advertisement " mates with weather forecast;And
For " tourist promotion ", then be weather forecast include in " cloudy " or " cloudy " or " fine " or
Time several, all can trigger server and will be somebody's turn to do " tourist promotion " as the ad information mated with weather forecast.
The present embodiment provide according to weather forecast pushed information method as shown in Figure 2:
In step S200, resolve the content of weather forecast.More specifically, in server obtains weather forecast
The mode held, can be to be uploaded weather forecast content, also by the terminal to server with weather detecting function
Can be by artificial directly typing weather forecast content in server.
In step S201, whether weather forecast described in comparison meets the matching condition of each ad information.
More specifically, after server resolves the content of weather forecast, the content of this weather forecast is judged one by one
Whether meeting the matching condition of each ad information in described information bank, such as, the content of a weather forecast is such as
Under " Shenzhen cloudy turn to fine on 20th 18 23 DEG C ", if server by the content of this weather forecast with in table 1
The comparison one by one of the matching condition of each ad information, the content of its this weather forecast of result meets " tourist promotion "
Matching condition with " gym suit advertisement " two ad informations.
Further, the content of weather forecast can also including, " body-sensing comfort level " " drcssing index " is " anti-
Shine index " etc. various projects, and in information bank, each ad information can also arrange the coupling of corresponding above-mentioned project
Condition.
In step S202, the ad information of matching condition will be met, as wide with what described weather forecast was mated
Accuse information.In the citing of the present embodiment, " tourist promotion " with " gym suit advertisement " two ad informations is
For the ad information mated with weather forecast (" Shenzhen cloudy turn to fine on 20th 18 23 DEG C ").
In step S203, push the ad information mated with described weather forecast to terminal.More specifically:
Server can be after terminal pushes described weather forecast, and determine in described terminal propelling movement step S202 should
The ad information of weather forecast coupling.
Preferably, push before weather forecast to terminal at server, server by described weather forecast and its
The complete content of the ad information of coupling is combined into Weather information;Or by matched for described weather forecast wide
Accuse the link-group synthesis Weather information of information.That is, described Weather information is that weather forecast is (interior with ad information
Perhaps link) combination, server both can be individually to terminal propelling movement weather forecast or ad information, it is possible to
Directly to push Weather information to terminal.
More specifically, server can will be received within weather forecast before Weather information, will be with weather
The ad information of forecast coupling or the link of ad information are put behind, and constitute complete Weather information.Because
Some ad information contents are more, should not all put in Weather information, therefore can use in Weather information
Only add the link such as this ad information, or use ad information summary to add the mode of link.
Implementing the method according to weather forecast pushed information that the embodiment of the present invention provides, server is to terminal
After pushing weather forecast, can push, to terminal, the relevant advertisements information mated with weather forecast, facilitate user
Consult, it is also possible to directly in the Weather information that terminal pushes, carrying the advertisement money relevant to weather forecast
News, improve the satisfaction of user.
Seeing Fig. 3, method the 3rd embodiment flow process according to weather forecast pushed information provided for the present invention is shown
It is intended to, in the present embodiment, emphasis is described server and is consulted the situation of ad information by user, analyze
The hobby of user, it is simple to provide the user ad information the most targetedly.And server is pushing to terminal
Weather forecast and the flow process of ad information the most just repeat no more.
In this enforcement, the method flow according to weather forecast pushed information of offer is as shown in Figure 3:
In step S300, according to the ad information that the content search of weather forecast is matched.
In step S301, weather forecast and ad information are combined into Weather information.
In step S302, push the feedback information head corresponding with described ad information to described terminal.This feedback
Information header consults the situation of ad information according to terminal use for clicking on, and generates feedback information, and carries institute
State feedback information and be back to server.
In step S303, click on the situation consulting ad information according to terminal use, generate feedback information, and
Described feedback information is taken back server.
In step S304, the feedback information returned according to feedback information headband, the advertisement that analysing terminal user pays close attention to
Information type.Such as, the ad information of server push includes " tourist promotion " and " gym suit advertisement "
Article two, ad information, terminal use clicks on and has consulted " tourist promotion ", and this result is taken back by feedback information head
Server after, server can analyze this user can pay close attention to the ad information of motion class.
It should be noted that the ad information type that one user of server analysis pays close attention to, can not be only with
The a certain bar ad information situation of consulting is as the criterion by user, reaches a conclusion also by carrying out statistical analysis.When
So, server obtains terminal use and clicks on the mode of the situation consulting ad information, however it is not limited to pass through information
The feedback information that headband returns is a kind of, and other can make server obtain terminal use and consult ad information situation
Mode all can use.That is lifted in the present embodiment is only a kind of detailed description of the invention, it is impossible to limit this with this
Bright protection domain.
In step S305, push this terminal use to described terminal and pay close attention to the ad information of type.Specifically
, analysis result that server draws according to step S304, push to this user later and weather forecast
In the ad information of coupling, it is possible to reduce non-user is paid close attention to the ad information of type, can also be added some more
Belong to user and pay close attention to the ad information of type, even directly push its ad information paying close attention to type from user.
Implement that the embodiment of the present invention provides according to the method for weather forecast pushed information, make the server can be
During the weather forecast pushed, push the ad information of coupling to terminal, facilitate user to consult.Further,
More terminal use can also consult the situation of ad information, analyze the preference of user, more meet use to provide
The ad information of family demand, improves the satisfaction of user.
See Fig. 4, the server first embodiment structural representation provided for the present invention, as it can be seen, these clothes
Business device includes:
Information matching module 2, the ad information mated for the content search according to weather forecast.
Information sending module 3, for the ad information mated with described weather forecast described in terminal propelling movement.
The server that the embodiment of the present invention provides, when the weather forecast pushed to terminal, to terminal propelling movement
The ad information joined, can facilitate user to consult, and improves the satisfaction of user.
See Fig. 5, server the second example structure schematic diagram provided for the present invention, in the present embodiment,
Structure and the function of each module of this server be will be described in greater detail.As it is shown in figure 5, this server bag
Include: information bank 1, information matching module 2, information sending module 3.
Information bank 1, for preset ad information;The storehouse internal information Data Source of described information bank can have multiple,
And can realize being automatically updated in realtime by artificial or relevant device.In described information bank, each ad information is extremely
Few corresponding with a matching condition;Described matching condition limits the weather pattern that described ad information is suitable for.As
Shown in table 1, this matching condition is the foundation that server judges that ad information mates with weather forecast.Further
, an ad information can have multiple matching condition, meanwhile, can set the fortune between a matching condition
Calculation relation, such as, " parasol advertisement " is necessary for being that weather forecast includes " fine " word, and " temperature is high
In 30 DEG C " time, server just can confirm that this " parasol advertisement " mates with weather forecast;And for " trip
Trip advertisement ", then be weather forecast include in " cloudy " or " cloudy " or " fine " one or several time,
Server will be triggered and will be somebody's turn to do " tourist promotion " as the ad information mated with weather forecast.
Information matching module 2, for the ad information matched according to the content search of weather forecast.More
Concrete, this information matching module 2 includes:
Resolution unit 21, for resolving the content of described weather forecast.More specifically, resolution unit 21 exists
Server pushes before weather forecast to terminal, obtains and resolve the content of this weather forecast.Certain described parsing
Process also can be carried out at other times node.Such as, " Shenzhen is more than 20 days as follows for the content of a weather forecast
Cloud clears up 18 23 DEG C ".Further, the content of weather forecast can also including, " body-sensing comfort level " " wears
Clothing index " the various projects such as " SPF (sun protection factor) ", and in information bank, each ad information can also arrange corresponding above-mentioned
The matching condition of project.Judging unit 22, for judging whether the content of described weather forecast meets information bank
The matching condition of each ad information in 1.More specifically, after resolution unit 21 resolves the content of weather forecast,
Judging unit 22 judges whether the content of this weather forecast meets the coupling of each ad information in information bank 1 one by one
Condition.For weather forecast " Shenzhen cloudy turn to fine on 20th 18 23 DEG C ", if judging unit 22 should
The content of weather forecast and the matching condition comparison one by one of each ad information in table 1, it is judged that unit 22 will judge
The content of this weather forecast satisfied " tourist promotion " mates bar with " gym suit advertisement " two ad informations
Part.
Matching unit 23, for the advertisement money that the matching condition that the content of described weather forecast met is corresponding
News, as the ad information mated with described weather forecast.In the citing of the present embodiment, matching unit 23 will
Two ad informations that judging unit 22 is judged (" tourist promotion " and " gym suit advertisement ") as with
The ad information that weather forecast (" Shenzhen cloudy turn to fine on 20th 18 23 DEG C ") is mated.
Information sending module 3, for the ad information mated with described weather forecast described in terminal propelling movement.Letter
The ad information mode that breath sending module 3 pushes described weather forecast and coupling thereof to terminal includes: to terminal
After pushing described weather forecast, push the ad information mated with this weather forecast to described terminal;Or by institute
The ad information stating weather forecast matched is combined into Weather information, pushes described Weather information to terminal.
That is, described Weather information is the combination of weather forecast and ad information, and information sending module 3 both can be independent
Weather forecast or ad information is pushed, it is also possible to directly push Weather information to terminal to terminal.
Further, information sending module 3 can complete by ad information matched for weather forecast
Content is combined into Weather information;Or the link-group of ad information matched for described weather forecast is synthesized sky
Gas information.More specifically, information sending module 3 will be received within weather forecast before Weather information,
The ad information mated with weather forecast or linking of ad information are put behind, constitutes complete weather letter
Breath.Because some ad information contents are more, should not all put in Weather information, therefore information sending module 3
The link only adding this ad information in Weather information can be used, or use ad information summary to add link
Mode combine Weather information.
The server that the embodiment of the present invention provides, can push, to terminal, the ad information mated with weather forecast,
Facilitate user to consult, improve the satisfaction of user.
See Fig. 6, server the 3rd example structure schematic diagram provided for the present invention, in the present embodiment,
This server not only includes: information bank 1, information matching module 2, information sending module 3, also include: use
Module 4 is analyzed at family.In the present embodiment, information bank 1 is for preset ad information.Information matching module 2 is used for
The ad information that content search according to weather forecast is matched.Information sending module 3 is for pushing away to terminal
Send the described ad information mated with described weather forecast.The structure of above three module, function are real with upper one
Executing example essentially identical, here is omitted.Difference is: information sending module 3 pushes wide to terminal
When accusing information, also can push the feedback information head corresponding with this ad information to terminal, this feedback information head is used
In clicking on the situation consulting ad information according to terminal use, generate feedback information, and by described feedback information
Take back server.
Customer analysis module 4, for analyzing the described terminal use ad information type to paying close attention to;By described
Information sending module pushes its ad information paying close attention to type to described terminal use.
In actual applications, can by information sending module 3 to terminal advertisement information time, push away to terminal
Sending the feedback information head corresponding with this ad information, this feedback information head is consulted for clicking on according to terminal use
The situation of ad information, generates feedback information, and described feedback information is taken back server., customer analysis mould
The feedback information that block 4 returns according to feedback information headband, the ad information type that analysing terminal user pays close attention to.Example
As, the ad information mated with weather forecast of server push includes " tourist promotion " and " gym suit is wide
Accuse " two, terminal use clicks on and has consulted " tourist promotion ", the clothes that this result is taken back by feedback information head
After business device, customer analysis module 4 can analyze this user can pay close attention to the ad information of motion class.
Certainly, obtaining feedback information by information header, simply customer analysis module 4 obtains terminal use's click
Consulting a kind of concrete mode of situation of ad information, but be not limited to this kind of mode, other can use
Family is analyzed module 4 and is obtained terminal use and consult the mode of ad information situation and all can use.So, this enforcement
That is lifted in example is only a kind of detailed description of the invention, it is impossible to limit protection scope of the present invention with this.
Further, customer analysis module 4 analyzes the ad information type that user pays close attention to, be not with
One ad information situation of consulting is as the criterion by user, and is by statistical analysis and reaches a conclusion.Customer analysis
The analysis result of module 4, can push its ad information paying close attention to type as server to terminal use
Foundation.More specifically, server user analyzes the analysis result that module 4 draws, later to this user
In the ad information pushed, it is possible to reduce non-user is paid close attention to the ad information of type, can also be added some more
Belong to user and pay close attention to the ad information of type, even directly push its ad information paying close attention to type from user.
Implement the server that the embodiment of the present invention provides, can push, to terminal, the advertisement mated with weather forecast
Information, facilitates user to consult.Further, it is also possible to more terminal use consults the situation of ad information,
Analyze the preference of user, to provide the ad information more meeting user's request, improve the satisfaction of user.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method,
Can be by computer program and complete to instruct relevant hardware, described program can be stored in a calculating
In machine read/write memory medium, this program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each method.
Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory,
Or random store-memory body (Random Access Memory, RAM) etc. ROM).
Above disclosed only one preferred embodiment of the present invention, can not limit this with this certainly
Bright interest field, the equivalent variations therefore made according to the claims in the present invention, still belong to what the present invention was contained
Scope.