CN105072204B - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN105072204B CN105072204B CN201510549018.1A CN201510549018A CN105072204B CN 105072204 B CN105072204 B CN 105072204B CN 201510549018 A CN201510549018 A CN 201510549018A CN 105072204 B CN105072204 B CN 105072204B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention discloses an information pushing method and device, relating to the technical field of Internet, wherein the method comprises the following steps: determining target information according to an information push request sent by a client; determining the arrangement sequence of the information in a preset information base according to the correlation degree between the target information and the information in the preset information base; selecting a preset number of information from the preset information base according to the determined arrangement sequence; and pushing the target information and the selected information to the client so that the client displays the target information and the selected information in the same display page according to a preset information display mode. By applying the scheme provided by the embodiment of the invention to carry out information push, the information release requirement of an information release owner can be met under the condition that the information display resources are limited.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of information-pushing method and device.
Background technique
With the fast development of network technology, the network user is more and more, and network operator launches master's in view of information
Business demand, oneself factors such as running income often push various information to user, such as: advertisement, news, weather forecast
Etc..
In the prior art, when network operator is to user's pushed information, generally pass through following steps realization:
After server receives the information push request of client transmission, determine an information to be pushed, and by really
Fixed information to be pushed is sent to client, and after client receives the information to be pushed, showing in displayed page should be wait push away
It delivers letters breath.It can succeed using aforesaid way to client push information, but be asked since server is pushed only according to information
Ask and an information be determined, thus in client in a displayed page can only an information so that the information of client is shown
Mode is single.
In addition, as the information that client needs to launch by network is more and more, in the information exhibition that operator is capable of providing
Show in the limited situation of resource, is increasingly difficult to when using above- mentioned information method for pushing pushed information to meet information and launch main letter
Cease dispensing demand.
Summary of the invention
The embodiment of the invention discloses a kind of information-pushing method and devices, with the situation limited in information showing resource
Under, meet information and launches main information dispensing demand, and the information exhibition method of abundant client.
In order to achieve the above objectives, the embodiment of the invention discloses a kind of information-pushing methods, which comprises
Request is pushed according to the information that client is sent, determines target information；
According to the correlation degree in the target information and preset information bank between information, the preset information is determined
Information puts in order in library；
It puts in order according to identified, preset quantity information is selected from the preset information bank；
To target information described in the client push and selected information, so that the client is according to preset
Information shows that mode shows the target information and selected information in same displayed page.
It is described to put in order according to identified in a specific embodiment of the present invention, from the preset letter
It ceases and selects preset quantity information in library, comprising:
It puts in order according to identified, selects preset quantity is not up to preset to push away from the preset information bank
Send the information of demand.
In a specific embodiment of the present invention, the information that the not up to preset push needs, including it is following
At least one of information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of the client less than the second default push times；
It is pre- that total push times in third preset time period for client in the client region are less than third
If the information of push times.
It is described according to information in the target information and preset information bank in a specific embodiment of the present invention
Between correlation degree, determine putting in order for information in the preset information bank, comprising:
Determine the information that preset push demand is not up in preset information bank；
Obtain the correlation degree between the target information and identified each information；
According to the sequence of obtained correlation degree from high to low, putting in order for identified each information is determined.
It is described according to information in the target information and preset information bank in a specific embodiment of the present invention
Between correlation degree, determine putting in order for information in the preset information bank, comprising:
Obtain the set C of the corresponding information classification of the preset target informationT；
Obtain the preset and set CTIncluded in information classification there are the set C that the information of incidence relation is classifiedR；
According to the set CTIncluded in information classification with the set CRIncluded in information classification between association journey
Degree and the target information and the set CRIncluded in information classify the correlation degree between corresponding information, determine institute
State set CRIncluded in information classify the putting in order of corresponding information, wherein the set CRIncluded in information classification pair
The information answered is the information in preset information bank.
It is described according to the set C in a specific embodiment of the present inventionTIncluded in information classification with it is described
Set CRIncluded in correlation degree and the target information and the set C between information classificationRIncluded in information point
Correlation degree between the corresponding information of class determines the set CRIncluded in information classify corresponding information arrangement it is suitable
Sequence, comprising:
According to expression formula RAd1*RC, adjust the target information and the set CRIncluded in information classify corresponding letter
Correlation degree between breath, wherein the RAd1Indicate the target information and the set CRIncluded in information classification correspond to
Any information Ad1Between correlation degree, the RCIndicate the information Ad1In the set CRIn the classification of corresponding information with
The set CTIncluded in information classification between correlation degree；
According to the sequence of correlation degree adjusted from high to low, the set C is determinedRIncluded in information classification correspond to
Information put in order.
It is described according to information in the target information and preset information bank in a specific embodiment of the present invention
Between correlation degree, determine putting in order for information in the preset information bank, comprising:
According to expression formula RAd2*wD, the correlation degree in the target information and preset information bank between information is adjusted,
Wherein, the RAd2Indicate any information A in the target information and the preset information bankd2Between correlation degree, it is described
wDIndicate the information Ad2Corresponding regulation coefficient；
According to the sequence of correlation degree adjusted from high to low, determine that the arrangement of information in the preset information bank is suitable
Sequence.
In order to achieve the above objectives, the embodiment of the invention discloses a kind of information push-delivery apparatus, described device includes:
Information determination module, the information for being sent according to client push request, determine target information；
Put in order determining module, for being associated with journey according between the target information and information in preset information bank
Degree determines putting in order for information in the preset information bank；
Information choice module selects present count from the preset information bank for putting in order according to identified
Measure information；
Info push module is used for target information described in the client push and selected information, so that institute
It states client and shows that mode shows the target information and selected information in same displayed page according to preset information.
In a specific embodiment of the present invention, the information choice module is specifically used for according to identified row
Column sequence selects the information of preset quantity not up to preset push demand from the preset information bank.
In a specific embodiment of the present invention, the information that the not up to preset push needs, including it is following
At least one of information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of the client less than the second default push times；
It is pre- that total push times in third preset time period for client in the client region are less than third
If the information of push times.
In a specific embodiment of the present invention, the determining module that puts in order, comprising:
Information determines submodule, for determining the information for being not up to preset push demand in preset information bank；
Correlation degree obtains submodule, is associated with journey between the target information and identified each information for obtaining
Degree；
First order sequence determines submodule, for the sequence according to obtained correlation degree from high to low, determines institute really
Fixed each information puts in order.
In a specific embodiment of the present invention, the determining module that puts in order, comprising:
First set obtains submodule, for obtaining the set C of the corresponding information classification of the preset target informationT；
Second set obtains submodule, for obtaining the preset and set CTIncluded in information classification exist association
The set C of the information classification of relationshipR；
Second order sequence determines submodule, for according to the set CTIncluded in information classification with the set CR
Included in correlation degree and the target information and the set C between information classificationRIncluded in information classification pair
The correlation degree between information answered determines the set CRIncluded in information classify the putting in order of corresponding information,
In, the set CRIncluded in information classify corresponding information be preset information bank in information.
In a specific embodiment of the present invention, the second order sequence determines submodule, comprising:
Correlation degree adjustment unit, for according to expression formula RAd1*RC, adjust the target information and the set CRMiddle institute
The correlation degree classified between corresponding information comprising information, wherein the RAd1Indicate the target information and the set CR
Included in information classify corresponding any information Ad1Between correlation degree, the RCIndicate the information Ad1In the set
CRIn the classification of corresponding information and the set CTIncluded in information classification between correlation degree；
Put in order determination unit, for the sequence according to correlation degree adjusted from high to low, determines the set
CRIncluded in information classify the putting in order of corresponding information.
In a specific embodiment of the present invention, the determining module that puts in order, comprising:
Correlation degree adjusting submodule, for according to expression formula RAd2*wD, adjust the target information and preset information
Correlation degree in library between information, wherein the RAd2Indicate any letter in the target information and the preset information bank
Cease Ad2Between correlation degree, the wDIndicate the information Ad2Corresponding regulation coefficient；
The third determining submodule that puts in order for the sequence according to correlation degree adjusted from high to low determines institute
State putting in order for information in preset information bank.
As seen from the above, in scheme provided in an embodiment of the present invention, server receives the information push of client transmission
After request, requested to determine target information according to the push, and according in the target information and preset information bank between information
Correlation degree selects preset quantity information from preset information bank, when pushed information, by target information and selected
Information is pushed to client, enables a client to show that mode shows mesh in same displayed page according to preset information
Mark information and selected information.By above as can be seen that application scheme provided in an embodiment of the present invention carries out information push
When, other than it can push target information, the information with target information there are incidence relation can be also pushed, so, and it is existing
The information-pushing method provided in technology is compared, can in the limited situation of information showing resource that operator is capable of providing
Preferably meet information and launch main information and launch demand, in addition, since client will receive target information and selected
Information according to preset information show mode shown in the same page so that the information exhibition method of client is no longer single
One.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is the flow diagram of the first information-pushing method provided in an embodiment of the present invention；
Fig. 2 is the flow diagram of second of information-pushing method provided in an embodiment of the present invention；
Fig. 3 is the flow diagram of the third information-pushing method provided in an embodiment of the present invention；
Fig. 4 is the flow diagram of the 4th kind of information-pushing method provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of the first information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 6 is the structural schematic diagram of second of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 7 is the structural schematic diagram of the third information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 8 is the structural schematic diagram of the 4th kind of information push-delivery apparatus provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Fig. 1 is the flow diagram of the first information-pushing method provided in an embodiment of the present invention, this method comprises:
S101: request is pushed according to the information that client is sent, determines target information.
Above-mentioned information push request can be the information push request for advertising information, for the information of news information
Push is requested, for information push request of weather forecast information etc., and the application is not corresponding to prescribed information push request
Information type.
Specifically, may include the type of information in information push request, such server receives information push and asks
After asking, target information can be determined according to the information type for including in the request.
In addition, can also be playing including geographical location information, client locating for client in information push request
Video type etc., target information can be targetedly determined according to these information servers, to improve user experience.
For example, geographical location information locating for the client for including in information push request are as follows: Beijing, information type are as follows: new
It hears, then when server determines target information according to these information, can be determined from news information relevant to Beijing；
For example, the client video type being played on for including in information push request are as follows: amusement class video, info class
Type are as follows: advertisement, then when server determines target information according to these information, it is larger to estimate a possibility that user is young man, because
This can be determined from advertisement relevant to beauty, shopping etc..
Certainly, prescribed information does not push information included in request to the application, can be according to specific in practical application
Situation determines.
S102: according to the correlation degree in target information and preset information bank between information, preset information bank is determined
Middle information puts in order.
It should be understood that there are incidence relations between information and information, correlation degree between the two usually with the two
The correlations such as content or attribute.
For example, information 1 is: the advertisement of fresh fruit dispatching businessman, information 2 is: the advertisement of fruit knife, due to fresh fruit
It generally requires and handle with fruit knife and could eat, so, it is believed that there are incidence relations between information 1 and information 2.
In addition, information 3 is: the advertisement of refrigerator, since fresh fruit usually requires to be saved with refrigerator, so, it is believed that
There are incidence relations between information 1 and information 3.
Although the advertisement of the above-mentioned fresh fruit of information 1 dispatching businessman and 3 refrigerator of advertisement and information of 2 fruit knife of information
Advertisement between there is incidence relation, but it is clear that it can be seen that product involved in information 1 and information 2 belongs to easy consumption
Small commercial articles, and 3 related products of information are the staple commodity for being not easy consumables, so, it is believed that information 1 and information 2 it
Between correlation degree be higher than correlation degree between information 1 and information 3.
Specifically, the correlation degree in target information and preset information bank between information can be preset, example
Such as, preset by operation and maintenance personnel, according to preset algorithm precalculate etc..Wherein, server is being deposited
When storing up the correlation degree in target information and preset information bank between information, it can be stored in the form of digraph, it can be with
Form storage of chained list etc., the application is defined not to this.
Furthermore, it is contemplated that information included in preset information bank can change with the variation of user demand, it may
Can constantly there are new information addition, old information to be deleted, be wanted in this way in the factors such as server computational power, Time Delay of Systems satisfaction
In the case where asking, server can it is each determine target information after, target information and pre- is calculated according to preset algorithm
If information bank in correlation degree between information.
According to the correlation degree in target information and preset information bank between information, in identified preset information bank
Information puts in order, and can be and puts in order for partial information in preset information bank, can also be for preset
All information puts in order in information bank.It puts in order determined by above-mentioned and can be putting in order from high to low, may be used also
To be putting in order from low to high.
With specific reference to the correlation degree between information in target information and preset information bank, determine in preset information bank
The method of information to put in order may refer to the scheme that subsequent figures 2, Fig. 3 and embodiment illustrated in fig. 4 provide, here wouldn't be detailed
It states.
S103: putting in order according to identified, and preset quantity information is selected from preset information bank.
S104: to client push target information and selected information, so that client is according to preset information exhibition
Show that mode shows target information and selected information in same displayed page.
Above-mentioned preset information shows that mode can be related to needing to show the quantity of information, for example, the exhibition of up-down structure
Show mode, displaying mode of tiled configuration etc..
As seen from the above, in scheme provided in this embodiment, server receives the information push request of client transmission
Afterwards, it is requested to determine target information according to the push, and according to being associated between the target information and information in preset information bank
Degree selects preset quantity information from preset information bank, when pushed information, by target information and selected information
It is pushed to client, enables a client to show that mode shows that target is believed in same displayed page according to preset information
Breath and selected information.When carrying out information push by can be seen that application scheme provided in this embodiment above, in addition to energy
It enough pushes except target information, can also push the information with target information there are incidence relation, so, and it provides in the prior art
Information-pushing method compare, in the limited situation of information showing resource that operator is capable of providing, can preferably meet
Information launches main information and launches demand, in addition, due to client will receive target information and selected information according to
Preset information shows that mode is shown in the same page, so that the information exhibition method of client is no longer single.
It should be understood that information dispensing master, which can generally understand the information that this launches it in impression information, proposes that push needs
It asks, for example, push demand can be related to following information when advertiser launches advertisement:
Push times in push area, preset time period, number that success is shown to user in preset time period etc..
Launching the main information that can be launched to it in view of information has different push demands, from preset information bank
When selecting preset quantity information, it may be considered that the corresponding push demand of each information in the information bank, to guarantee to reach
The corresponding push demand of each information.
It is put in order in a kind of optional implementation of the invention according to identified based on this, from preset information
When selecting preset quantity information (S103) in library, it can put in order according to identified, be selected from preset information bank
The information of preset quantity not up to preset push demand.
In the concrete realization, it puts in order according to identified, selects preset quantity not reach from preset information bank
To preset push demand information when, can judge one by one determined by put in order in each information whether to arrived its pre-
If push demand, until judging the information of preset quantity not up to its preset push demand, and select this present count
The information of amount not up to its preset push demand.
In addition, putting in order according to identified, select preset quantity not up to preset from preset information bank
When the information of push demand, can also first it put in order according to determined by, selection is not up to the information of preset push demand,
Preset quantity information is selected from the information of not up to preset push demand again.
When carrying out information selection, the main information for considering to be not up to preset push demand can not only be taken into account preset
The push demand of each information in information bank can also effectively prevent information to push unbalanced phenomenon and occur.
Specifically, the corresponding push needs of each information can be identical in preset information bank, it can not also be identical.
Preferably, the information that above-mentioned not up to preset push needs may include at least one of following information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of above-mentioned client less than the second default push times；
It is pre- that total push times in third preset time period for client in above-mentioned client region are less than third
If the information of push times.
The application is only illustrated for above-mentioned, in practical application, the information of not up to preset push demand
It is not limited in above-mentioned several.
When due to selecting information in practical application from preset information bank, being not necessarily will wrap from preset information bank
It is selected in all information contained, and may be to be selected from the information to meet certain requirements in preset information bank, for example, from pre-
If information bank in not up to its preset push demand information in select etc..In consideration of it, specific in one kind of the invention
In implementation, referring to fig. 2, the flow diagram of second of information-pushing method, compared with previous embodiment, this reality are provided
It applies in example, according to the correlation degree in target information and preset information bank between information, determines information in preset information bank
Put in order (S102), comprising:
S102A: the information that preset push demand is not up in preset information bank is determined.
S102B: the correlation degree between target information and identified each information is obtained.
It, can be directly from preset association journey when obtaining the correlation degree between target information and identified each information
It is obtained in degree tables of data, can also be calculated according to preset correlation degree computational algorithm etc..
S102C: according to the sequence of obtained correlation degree from high to low, determine that the arrangement of identified each information is suitable
Sequence.
As seen from the above, it in scheme provided in this embodiment, determines when putting in order of information in preset information bank, is
It is determined according to the information for being not up to preset push demand in preset information bank, it is selected in this way when carrying out information selection
The information selected is to select information that can take into account by this way for the information for reaching preset push demand in preset information bank
The push of each information needs in preset information bank, can effectively prevent the unbalanced phenomenon generation of information push occur.
It should be understood that can be each information categorization according to the different attribute of information, when due to sorting out in practical application
Used information attribute is different, so an information can correspond to an information classification or the classification of multiple information, for example, cake
Doing the corresponding information classification of advertisement can be food classification, can also be shopping classification etc..By the description of front it is known that
There are incidence relations between information and information, and there may also be incidence relation, examples between similar information classification and information classification
Such as, information classification 1 is food classification, and information classification 2 is shopping category, it is clear that food classification exists with shopping category to be associated with
System.In view of the foregoing, when the putting in order of information in determining preset information bank, it may be considered that the corresponding information point of information
Class.
In another specific implementation of the invention, referring to Fig. 3, the process of the third information-pushing method is provided
Schematic diagram, compared with previous embodiment, in the present embodiment, according to being associated between target information and information in preset information bank
Degree, determine information in preset information bank puts in order (S102), comprising:
S102D: the set C of the corresponding information classification of preset target information is obtainedT。
The corresponding information classification of target information is usually to think to delimit by operation and maintenance personnel in advance, and target information can
To correspond to an information classification, it is also can correspond to multiple information classification, that is to say, that set CTIn may include a member
Element also may include multiple elements.
S102E: preset and set C is obtainedTIncluded in information classification there are the set that the information of incidence relation is classified
CR。
It can be and be previously set there are the classification of the information of incidence relation with the classification of each information, with user demand etc.
The variation of factor, operation and maintenance personnel can be to there are the classification of the information of incidence relation to be adjusted with the classification of each information.
S102F: according to set CTIncluded in information classification with set CRIncluded in information classification between correlation degree
And target information and set CRIncluded in information classify the correlation degree between corresponding information, determine set CRIt is middle to be wrapped
Classify the putting in order of corresponding information containing information.
Wherein, set CRIncluded in information classify corresponding information be preset information bank in information.
In a kind of relatively good implementation of the invention, according to set CTIncluded in information classification with set CRIt is middle to be wrapped
Containing the correlation degree and target information and set C between information classificationRIncluded in information classify between corresponding information
Correlation degree determines set CRIncluded in information classify when putting in order of corresponding information, can be according to expression formula RAd1*
RC, adjust target information and set CRIncluded in information classify the correlation degree between corresponding information, then according to adjustment after
Correlation degree sequence from high to low, determine set CRIncluded in information classify the putting in order of corresponding information.
Wherein, RAd1Indicate target information and set CRIncluded in information classify corresponding any information Ad1Between pass
Connection degree, RCIndicate information Ad1In set CRIn the classification of corresponding information and set CTIncluded in information classification between association
Degree.
Specifically, Ad1In set CRIn the classification of corresponding information may be one or more information classification, and Ad1Gathering
CRIn corresponding each information classification may be with set CTIn include multiple information classification between there are incidence relations, so,
RCIt is one and Ad1In set CRIn corresponding each information classification and set CTIn include each information classification between association
The relevant value of degree.
It is assumed that Ad1In set CRIn the classification of corresponding information include: cR1、cR2、cR3、cR4, set CTIn include information point
Class are as follows: cT1、cT2、cT3、cT4, cR1、cR2、cR3、cR4Respectively with cT1、cT2、cT3、cT4Between correlation degree it is as shown in table 1 below.
Table 1
| cR1 | cR2 | cR3 | cR4 | |
| cT1 | RCT11 | 0 | 0 | 0 |
| cT2 | 0 | RCT22 | 0 | 0 |
| cT3 | 0 | 0 | RCT33 | 0 |
| cT4 | 0 | 0 | 0 | RCT44 |
Then RCIt is one and RCT11、RCT22、RCT33、RCT44Four relevant values of value, for example, it may be this four values is direct
Summation, can also be the weighted sum etc. of this four values.
As seen from the above, it in scheme provided in this embodiment, determines when putting in order of information in preset information bank, examines
Consider the corresponding information classification of target information and information corresponding with target information classified there are the classification of the information of incidence relation,
So that it is classification associated that selected information out can preferably concentrate on information corresponding with target information when subsequently selected information
Property strong information classification in, while information strong with target information relevance in other information classification can be taken into account again.
In another specific implementation of the invention, referring to fig. 4, the process of the 4th kind of information-pushing method is provided
Schematic diagram, compared with previous embodiment, in the present embodiment, according to being associated between target information and information in preset information bank
Degree, determine information in preset information bank puts in order (S102), comprising:
S102G: according to expression formula RAd2*wD, adjust and be associated with journey between target information and information in preset information bank
Degree.
Wherein, RAd2Indicate any information A in target information and preset information bankd2Between correlation degree, wDIndicate letter
Cease Ad2Corresponding regulation coefficient.
Above-mentioned regulation coefficient can be information recommendation degree, which can be operation and maintenance personnel and launched according to information
Main requirement setting, it can also be according to the determination of the information such as the history access record of user, for example, going through from active user
History access record sees that the user likes seeing amusement class video, then can estimate that the probability that the user is young man is higher, then to this
The recommendation of shopping series advertisements is higher for user, and the recommendation of health care series advertisements is lower.In summary combining information is recommended
When degree adjusts the correlation degree in target information and preset information bank between information, user's journey interested can be pushed for user
Spend high information.
In addition, above-mentioned regulation coefficient can also be information income, in this case, correlation degree is identical between information
In the case of, the higher information of income can be selected to be pushed, and then can largely guarantee that operator obtains high yield.
For another angle, since when client shows information in scheme provided in this embodiment, meeting is on same displayed page
Show multiple information, for only showing an information on a displayed page, operator can suitably reduce information throwing
The expense of main the shown information of client for needing to pay is put, is saved money so as to launch master for information, while can lead to
It crosses and controls reduced ratio, guarantee that a displayed page is income brought by operator.
For example, it is assumed that target information is advertisement A, journey is associated with according between advertisement A and the advertisement in preset advertisement base
Spending the advertisement selected is advertisement B, wherein the information income of advertisement A and advertisement B for operator, i.e. advertising expense is C,
After application scheme provided in an embodiment of the present invention, when client shows pushed information to user, advertisement A and advertisement B are by original
Come it is independent in a displayed page show become showing in same displayed page, so, operator suitably reduces extensively
The advertising expense for accusing A and advertisement B is e.g. reduced to 0.6C, and in this case, advertiser needs to pay respectively for advertisement A and advertisement B
Expense 0.6C is become from original C, reduce paying for advertiser, and the corresponding income of one displayed page of operator is by original
The C come becomes 0.6C+0.6C=1.2C, it is seen that, can in the limited situation of advertising display resource that operator is capable of providing
Improve the income of operator.
Certainly, it can also include other information in above-mentioned regulation coefficient, will not enumerate here.
S102H: according to the sequence of correlation degree adjusted from high to low, the arrangement of information in preset information bank is determined
Sequentially.
As seen from the above, in scheme provided in this embodiment, when putting in order of information in preset information bank is determined, first
The correlation degree between target information and the information is adjusted according to the regulation coefficient of information, is arranged further according to correlation degree adjusted
Column sequence go forward side by side row information selection, in this way when carrying out information selection, being associated between no longer simple consideration information and information
Degree, additionally it is possible to the individual factors of user are taken into account by the way that regulation coefficient is arranged, e.g., and user interest hobby, the income of operator
Etc. various aspects.
Compared with above- mentioned information method for pushing, the embodiment of the invention also provides a kind of information push-delivery apparatus.
Fig. 5 is the structural schematic diagram of the first information push-delivery apparatus provided in an embodiment of the present invention, which includes:
Information determination module 501, the information for being sent according to client push request, determine target information；
The determining module that puts in order 502, for according to the pass in the target information and preset information bank between information
Connection degree determines putting in order for information in the preset information bank；
Information choice module 503 selects default for putting in order according to identified from the preset information bank
Quantity information；
Info push module 504 is used for target information described in the client push and selected information, so that
The client shows that mode shows the target information and selected letter in same displayed page according to preset information
Breath.
As seen from the above, in scheme provided in this embodiment, server receives the information push request of client transmission
Afterwards, it is requested to determine target information according to the push, and according to being associated between the target information and information in preset information bank
Degree selects preset quantity information from preset information bank, when pushed information, by target information and selected information
It is pushed to client, enables a client to show that mode shows that target is believed in same displayed page according to preset information
Breath and selected information.When carrying out information push by can be seen that application scheme provided in this embodiment above, in addition to energy
It enough pushes except target information, can also push the information with target information there are incidence relation, so, and it provides in the prior art
Information-pushing method compare, in the limited situation of information showing resource that operator is capable of providing, can preferably meet
Information launches main information and launches demand, in addition, due to client will receive target information and selected information according to
Preset information shows that mode is shown in the same page, so that the information exhibition method of client is no longer single.
In a kind of optional implementation of the invention, the information choice module 503 is specifically used for according to identified
It puts in order, the information of preset quantity not up to preset push demand is selected from the preset information bank.
Specifically, the information that the not up to preset push needs, may include at least one of following information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of the client less than the second default push times；
It is pre- that total push times in third preset time period for client in the client region are less than third
If the information of push times.
In a specific embodiment of the present invention, referring to Fig. 6, the structure for providing second of information push-delivery apparatus is shown
It is intended to, compared with previous embodiment, in the present embodiment, the determining module 502 that puts in order, comprising:
Information determines submodule 5021, for determining the information for being not up to preset push demand in preset information bank；
Correlation degree obtains submodule 5022, for obtaining the pass between the target information and identified each information
Connection degree；
First order sequence determines submodule 5023, for the sequence according to obtained correlation degree from high to low, determines
Identified each information puts in order.
As seen from the above, it in scheme provided in this embodiment, determines when putting in order of information in preset information bank, is
It is determined according to the information for being not up to preset push demand in preset information bank, it is selected in this way when carrying out information selection
The information selected is to select information that can take into account by this way for the information for reaching preset push demand in preset information bank
The push of each information needs in preset information bank, can effectively prevent the unbalanced phenomenon generation of information push occur.
In another specific implementation of the invention, referring to Fig. 7, the structure of the third information-pushing method is provided
Schematic diagram, compared with previous embodiment, in the present embodiment, the determining module 502 that puts in order, comprising:
First set obtains submodule 5024, for obtaining the set of the corresponding information classification of the preset target information
CT；
Second set obtains submodule 5025, for obtaining the preset and set CTIncluded in information classification exist
The set C of the information classification of incidence relationR；
Second order sequence determines submodule 5026, for according to the set CTIncluded in information classification with the collection
Close CRIncluded in correlation degree and the target information and the set C between information classificationRIncluded in information classification
Correlation degree between corresponding information determines the set CRIncluded in information classify the putting in order of corresponding information,
Wherein, the set CRIncluded in information classify corresponding information be preset information bank in information.
Preferably, the second order sequence determines that submodule 5026 may include:
Correlation degree adjustment unit, for according to expression formula RAd1*RC, adjust the target information and the set CRMiddle institute
The correlation degree classified between corresponding information comprising information, wherein the RAd1Indicate the target information and the set CR
Included in information classify corresponding any information Ad1Between correlation degree, the RCIndicate the information Ad1In the set
CRIn the classification of corresponding information and the set CTIncluded in information classification between correlation degree；
Put in order determination unit, for the sequence according to correlation degree adjusted from high to low, determines the set
CRIncluded in information classify the putting in order of corresponding information.
As seen from the above, it in scheme provided in this embodiment, determines when putting in order of information in preset information bank, examines
Consider the corresponding information classification of target information and information corresponding with target information classified there are the classification of the information of incidence relation,
So that it is classification associated that selected information out can preferably concentrate on information corresponding with target information when subsequently selected information
Property strong information classification in, while information strong with target information relevance in other information classification can be taken into account again.
In another specific implementation of the invention, referring to Fig. 8, the structure of the 4th kind of information push-delivery apparatus is provided
Schematic diagram, compared with previous embodiment, the determining module 502 that puts in order, comprising:
Correlation degree adjusting submodule 5027, for according to expression formula RAd2*wD, adjust the target information with it is preset
Correlation degree in information bank between information, wherein the RAd2It indicates to appoint in the target information and the preset information bank
One information Ad2Between correlation degree, the wDIndicate the information Ad2Corresponding regulation coefficient；
Third puts in order determining submodule 5028, for the sequence according to correlation degree adjusted from high to low, really
Information puts in order in the fixed preset information bank.
As seen from the above, in scheme provided in this embodiment, when putting in order of information in preset information bank is determined, first
The correlation degree between target information and the information is adjusted according to the regulation coefficient of information, is arranged further according to correlation degree adjusted
Column sequence go forward side by side row information selection, in this way when carrying out information selection, being associated between no longer simple consideration information and information
Degree, additionally it is possible to the individual factors of user are taken into account by the way that regulation coefficient is arranged, e.g., and user interest hobby, the income of operator
Etc. various aspects.
For device embodiment, since it is substantially similar to the method embodiment, related so being described relatively simple
Place illustrates referring to the part of embodiment of the method.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Those of ordinary skill in the art will appreciate that all or part of the steps in realization above method embodiment is can
It is completed with instructing relevant hardware by program, the program can store in computer-readable storage medium,
The storage medium designated herein obtained, such as: ROM/RAM, magnetic disk, CD.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (10)
1. a kind of information-pushing method, which is characterized in that the described method includes:
Request is pushed according to the information that client is sent, determines target information；
According to the correlation degree in the target information and preset information bank between information, determine in the preset information bank
Information puts in order；
It puts in order according to identified, preset quantity information is selected from the preset information bank；
To target information described in the client push and selected information, so that the client is according to preset information
Displaying mode shows the target information and selected information in same displayed page；
The correlation degree according in the target information and preset information bank between information, determines the preset information
Information puts in order in library, comprising:
Obtain the set C of the corresponding information classification of the preset target informationT；
Obtain the preset and set CTIncluded in information classification there are the set C that the information of incidence relation is classifiedR；
According to the set CTIncluded in information classification with the set CRIncluded in information classification between correlation degree with
And the target information and the set CRIncluded in information classify the correlation degree between corresponding information, determine the collection
Close CRIncluded in information classify the putting in order of corresponding information, wherein the set CRIncluded in information classification it is corresponding
Information is the information in preset information bank；
It is described according to the set CTIncluded in information classification with the set CRIncluded in information classification between association journey
Degree and the target information and the set CRIncluded in information classify the correlation degree between corresponding information, determine institute
State set CRIncluded in information classify the putting in order of corresponding information, comprising:
According to expression formula RAd1*RC, adjust the target information and the set CRIncluded in information classify corresponding information it
Between correlation degree, wherein the RAd1Indicate the target information and the set CRIncluded in information classify corresponding
One information Ad1Between correlation degree, the RCIndicate the information Ad1In the set CRIn the classification of corresponding information with it is described
Set CTIncluded in information classification between correlation degree；
According to the sequence of correlation degree adjusted from high to low, the set C is determinedRIncluded in information classify corresponding letter
Breath puts in order.
2. being preset the method according to claim 1, wherein described put in order according to identified from described
Information bank in select preset quantity information, comprising:
It puts in order according to identified, the not up to preset push of preset quantity is selected to need from the preset information bank
The information asked.
3. according to the method described in claim 2, it is characterized in that, it is described not up to it is preset push need information, including
At least one of following information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of the client less than the second default push times；
It is pushed away in third preset time period for total push times of client in the client region are default less than third
Send the information of number.
4. method according to any one of claim 1-3, which is characterized in that described according to the target information and default
Information bank in correlation degree between information, determine putting in order for information in the preset information bank, comprising:
Determine the information that preset push demand is not up in preset information bank；
Obtain the correlation degree between the target information and identified each information；
According to the sequence of obtained correlation degree from high to low, putting in order for identified each information is determined.
5. method according to any one of claim 1-3, which is characterized in that described according to the target information and default
Information bank in correlation degree between information, determine putting in order for information in the preset information bank, comprising:
According to expression formula RAd2*wD, adjust the correlation degree in the target information and preset information bank between information, wherein
The RAd2Indicate any information A in the target information and the preset information bankd2Between correlation degree, the wDTable
Show the information Ad2Corresponding regulation coefficient；
According to the sequence of correlation degree adjusted from high to low, putting in order for information in the preset information bank is determined.
6. a kind of information push-delivery apparatus, which is characterized in that described device includes:
Information determination module, the information for being sent according to client push request, determine target information；
Put in order determining module, for according to the correlation degree in the target information and preset information bank between information,
Determine putting in order for information in the preset information bank；
Information choice module selects preset quantity for putting in order according to identified from the preset information bank
Information；
Info push module is used for target information described in the client push and selected information, so that the visitor
Family end shows that mode shows the target information and selected information in same displayed page according to preset information；
The determining module that puts in order, comprising:
First set obtains submodule, for obtaining the set C of the corresponding information classification of the preset target informationT；
Second set obtains submodule, for obtaining the preset and set CTIncluded in information classification there are incidence relations
Information classification set CR；
Second order sequence determines submodule, for according to the set CTIncluded in information classification with the set CRMiddle institute
Include the correlation degree and the target information and the set C between information classificationRIncluded in information classification it is corresponding
Correlation degree between information determines the set CRIncluded in information classify the putting in order of corresponding information, wherein institute
State set CRIncluded in information classify corresponding information be preset information bank in information；
The second order sequence determines submodule, comprising:
Correlation degree adjustment unit, for according to expression formula RAd1*RC, adjust the target information and the set CRIncluded in
Information is classified the correlation degree between corresponding information, wherein the RAd1Indicate the target information and the set CRMiddle institute
Include the corresponding any information A of information classificationd1Between correlation degree, the RCIndicate the information Ad1In the set CRIn
Corresponding information classification and the set CTIncluded in information classification between correlation degree；
Put in order determination unit, for the sequence according to correlation degree adjusted from high to low, determines the set CRMiddle institute
Classify the putting in order of corresponding information comprising information.
7. device according to claim 6, which is characterized in that the information choice module is specifically used for according to determining
Put in order, the information of preset quantity not up to preset push demand is selected from the preset information bank.
8. device according to claim 7, which is characterized in that the information that the not up to preset push needs, including
At least one of following information:
Information of total push times less than the first default push times in first preset time period；
Information in second preset time period for the push times of the client less than the second default push times；
It is pushed away in third preset time period for total push times of client in the client region are default less than third
Send the information of number.
9. device a method according to any one of claims 6-8, which is characterized in that the determining module that puts in order, comprising:
Information determines submodule, for determining the information for being not up to preset push demand in preset information bank；
Correlation degree obtains submodule, for obtaining the correlation degree between the target information and identified each information；
First order sequence determines submodule, for the sequence according to obtained correlation degree from high to low, determined by determination
Each information puts in order.
10. device a method according to any one of claims 6-8, which is characterized in that the determining module that puts in order, packet
It includes:
Correlation degree adjusting submodule, for according to expression formula RAd2*wD, adjust and believe in the target information and preset information bank
Correlation degree between breath, wherein the RAd2Indicate any information A in the target information and the preset information bankd2It
Between correlation degree, the wDIndicate the information Ad2Corresponding regulation coefficient；
The third determining submodule that puts in order determines described pre- for the sequence according to correlation degree adjusted from high to low
If information bank in information put in order.
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| CN107273001A (en) * | 2017-05-08 | 2017-10-20 | 网易乐得科技有限公司 | A kind of page data methods of exhibiting, medium, device and computing device |
| CN107995285B (en) * | 2017-11-29 | 2019-12-10 | Oppo广东移动通信有限公司 | Information display method, device, server and readable storage medium |
| CN109146643A (en) * | 2018-08-30 | 2019-01-04 | 无线生活（杭州）信息科技有限公司 | Information judgment method and device |
| CN109976878A (en) * | 2019-03-25 | 2019-07-05 | 北京百度网讯科技有限公司 | Method and apparatus for sending information |
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| CN101324948A (en) * | 2008-07-24 | 2008-12-17 | 阿里巴巴集团控股有限公司 | Method and apparatus of recommending information |
| CN101895818A (en) * | 2010-08-09 | 2010-11-24 | 宇龙计算机通信科技(深圳)有限公司 | Method for pushing information according to weather forecast and server |
| CN104735117A (en) * | 2013-12-24 | 2015-06-24 | 腾讯科技（北京）有限公司 | Information processing method, device and system |
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| CN101324948A (en) * | 2008-07-24 | 2008-12-17 | 阿里巴巴集团控股有限公司 | Method and apparatus of recommending information |
| CN101895818A (en) * | 2010-08-09 | 2010-11-24 | 宇龙计算机通信科技(深圳)有限公司 | Method for pushing information according to weather forecast and server |
| CN104735117A (en) * | 2013-12-24 | 2015-06-24 | 腾讯科技（北京）有限公司 | Information processing method, device and system |
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