CN101895818A - Method for pushing information according to weather forecast and server - Google Patents
Method for pushing information according to weather forecast and server Download PDFInfo
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- CN101895818A CN101895818A CN2010102487343A CN201010248734A CN101895818A CN 101895818 A CN101895818 A CN 101895818A CN 2010102487343 A CN2010102487343 A CN 2010102487343A CN 201010248734 A CN201010248734 A CN 201010248734A CN 101895818 A CN101895818 A CN 101895818A
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Abstract
The embodiment of the invention discloses a method for pushing information according to weather forecast and a server. The method for pushing information according to the weather forecast comprises the following steps of: searching an advertising message matched with the weather forecast according to the content of the weather forecast; and pushing the advertising message matched with the weather forecast to a terminal. The method for pushing the information according to the weather forecast can push the advertising message matched with the weather forecast to the terminal when the weather forecast is pushed to the terminal, brings convenience to the viewing of a user and improves the satisfaction degree of the user.
Description
Technical field
The present invention relates to communication field, relate in particular to a kind of method and server according to the weather forecast pushed information.
Background technology
Along with the development of mobile communication technology, portable terminal (as, mobile phone etc.) user group goes from strength to strength, and the demand that mobile phone users obtains information by terminal is also growing.To this, operator and service provider have released various value-added services, and weather forecast is exactly one of them.Weather forecast mainly is that portable terminal obtains relevant regional weather forecast by wireless network from server, so that the terminal use understands the Changes in weather situation in relevant area whenever and wherever possible.
But, the inventor finds in implementing process of the present invention, there is obvious defects in existing server to the mode that portable terminal pushes weather forecast: only comprise weather conditions and weather forecast in the weather forecast of server push, lack the ad information relevant with weather.
Summary of the invention
Embodiment of the invention technical problem to be solved is, a kind of method and server according to the weather forecast pushed information is provided, and can push the ad information that mates with weather forecast to terminal, makes things convenient for the user to consult, and improves user's satisfaction.
In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of method according to the weather forecast pushed information, comprising:
According to the content search of weather forecast and the ad information of its coupling;
Push the ad information that mates with described weather forecast to terminal.
Wherein, described according to weather forecast content search and the step of the ad information of its coupling, specifically comprise:
Resolve the content of described weather forecast;
Compare the matching condition whether described weather forecast meets each ad information;
The ad information that will meet matching condition, as with the ad information of described weather forecast coupling.
Wherein, described to the step of terminal propelling movement with the ad information of weather forecast coupling, specifically comprise:
The ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
After terminal pushes described weather forecast, push the ad information that mates with this weather forecast to described terminal.
Wherein, described ad information with described weather forecast and its coupling is combined into Weather information, pushes the step of described Weather information to terminal, specifically comprises:
The complete content of the ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
With the synthetic Weather information of the link-group of the ad information of described weather forecast and its coupling, push described Weather information to terminal.
Wherein, described to the step of terminal propelling movement with the ad information of described weather forecast coupling, further comprise:
Push the feedback information head corresponding to described terminal with described ad information;
The receiving terminal user clicks and consults the feedback information that described ad information generates.
Wherein, described receiving terminal user clicks and consults the feedback information that described ad information generates, and further comprises:
According to described feedback information, the ad information type that the analysing terminal user pays close attention to;
Push the ad information that it pays close attention to type to described terminal use.
Correspondingly, the embodiment of the invention also provides a kind of server, comprising:
The information matching module is used for according to the content search of weather forecast and the ad information of its coupling;
Information sending module is used for pushing the ad information that mates with described weather forecast to terminal.
Wherein, described information matching module comprises:
Resolution unit is used to resolve the content of described weather forecast;
Judging unit is used to compare the matching condition whether described weather forecast accords with each ad information;
Matching unit is used for and will meets the ad information of matching condition, as with the ad information of described weather forecast coupling.
Wherein, described information sending module is used for the ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
After terminal pushes described weather forecast, push the ad information that mates with this weather forecast to described terminal.
Wherein, described server further comprises:
The customer analysis module is used for the feedback information according to terminal, the ad information type that the analysing terminal user pays close attention to; Push the ad information that it pays close attention to type by described information sending module to described terminal use.
Implement the method that the embodiment of the invention provides according to the weather forecast pushed information, can push the relevant advertisements information of mating to terminal with weather forecast, make things convenient for the user to consult, further, can also have more the situation that the terminal use consults advertising message, the preference of analysis user so that the ad information that more meets user's request to be provided, improves user's satisfaction.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the method first embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention;
Fig. 2 is the method second embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention;
Fig. 3 is method the 3rd embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention;
Fig. 4 is the server first example structure schematic diagram provided by the invention;
Fig. 5 is the server second example structure schematic diagram provided by the invention;
Fig. 6 is server the 3rd an example structure schematic diagram provided by the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Referring to Fig. 1, be the method first embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention, as shown in Figure 1:
At step S100, according to the content search of weather forecast and the ad information of its coupling.
At step S101, push the ad information that mates with described weather forecast to terminal.
Implement the method that the embodiment of the invention provides, can push the relevant advertisements information of mating, make things convenient for the user to consult, improve user's satisfaction to terminal with weather forecast according to the weather forecast pushed information.
Referring to Fig. 2, be the method second embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention, in the present embodiment, with this flow process of more detailed description according to the method for weather forecast pushed information.Need to prove that before the method flow that the enforcement present embodiment provides, at first need to set up information bank, the storehouse internal information Data Source of this information bank can have multiple, and can realize automatic real-time update by artificial or relevant device.Preset ad information in this information bank; Each bar ad information is corresponding, as shown in table 1 with a matching condition at least:
Table 1
| The ad information content | Matching condition |
| The parasol advertisement | Fine and temperature is higher than 30 ℃ |
| The raincoat advertisement | Rain |
| Tourist promotion | The cloudy or of cloudy or is fine |
| The gym suit advertisement | (the cloudy or of cloudy or is fine) and is higher than 18 ℃ and is lower than 29 ℃ |
| The cold drink advertisement | Temperature is higher than 32 ℃ |
This matching condition is that server is judged one of foundation that ad information and weather forecast are mated.Further, as shown in table 1, article one, ad information can have a plurality of matching conditions, simultaneously, can set the operation relation between the matching condition, for example, " parasol advertisement " just must be to comprise " fine " word in the weather forecast, and when " temperature is higher than 30 ℃ ", server just can be confirmed this " parasol advertisement " and weather forecast coupling; And for " tourist promotion ", then be when comprising in " cloudy " or " the moon " or " fine " one or several in the weather forecast, all can trigger server will be somebody's turn to do " tourist promotion " as with the ad information of weather forecast coupling.
Present embodiment provide according to the method for weather forecast pushed information as shown in Figure 2:
At step S200, resolve the content of weather forecast.More specifically, server obtains the mode of weather forecast content, can be to upload the weather forecast content by the terminal to server with weather detecting function, also can be by artificial direct typing weather forecast content in server.
At step S201, compare the matching condition whether described weather forecast meets each ad information.
More specifically, after the content of server parses weather forecast, judge one by one whether the content of this weather forecast meets the matching condition of each ad information in the described information bank, for example,, the theing contents are as follows of weather forecast " Shenzhen cloudy turn to fine on 20th 18-23 ℃ ", if server is compared the matching condition of each ad information in the content of this weather forecast and the table 1 one by one, the content of its this weather forecast as a result satisfies the matching condition of " tourist promotion " and " gym suit advertisement " two ad informations.
Further, can also comprise " body sense comfort level " " index of wearing the clothes " various projects such as " SPFs " in the content of weather forecast, and each ad information also can be provided with the matching condition of corresponding above-mentioned project in the information bank.
At step S202, will meet the ad information of matching condition, as with the ad information of described weather forecast coupling.Present embodiment for example in, " tourist promotion " and " gym suit advertisement " two ad informations are the ad information with weather forecast (" Shenzhen cloudy turn to fine on 20th 18-23 ℃ ") coupling.
At step S203, push the ad information that mates with described weather forecast to terminal.More specifically: server can push the ad information that this definite among step S202 weather forecast is mated to described terminal after terminal pushes described weather forecast.
Preferably, before terminal pushed weather forecast, server was combined into Weather information with the complete content of the ad information of described weather forecast and its coupling at server; Or with the synthetic Weather information of the link-group of the ad information of described weather forecast and its coupling.That is, described Weather information is weather forecast and the combination of ad information (interior perhaps link), and server both can push weather forecast or ad information to terminal separately, also can directly push Weather information to terminal.
More specifically, server can will be received within the front of Weather information in the weather forecast, will put behind with the ad information or the linking of ad information of weather forecast coupling, constitutes complete Weather information.Because the ad information content that has is more, should not all put into Weather information, thus can adopt the link that in Weather information, only adds as this ad information, or adopt the ad information summary to add the mode of link.
Implement the method that the embodiment of the invention provides according to the weather forecast pushed information, server is after pushing weather forecast to terminal, can push the relevant advertisements information of mating to terminal with weather forecast, make things convenient for the user to consult, also can directly in the Weather information that pushes to terminal, carry the ad information relevant, improve user's satisfaction with weather forecast.
Referring to Fig. 3, for method the 3rd embodiment schematic flow sheet according to the weather forecast pushed information provided by the invention, in the present embodiment, emphasis is described by server is consulted ad information by the user situation, the hobby of analysis user is convenient to have more ad information targetedly for the user provides.And server just repeats no more in the present embodiment in the weather forecast that pushes to terminal and the flow process of ad information.
Provide in this enforcement according to the method flow of weather forecast pushed information as shown in Figure 3:
At step S300, according to the content search of weather forecast and the ad information of its coupling.
At step S301, weather forecast and ad information are combined into Weather information.
At step S302, push the feedback information head corresponding with described ad information to described terminal.This feedback information head is used for clicking the situation consult ad information according to the terminal use, generates feedback information, and carries described feedback information and be back to server.
At step S303, click the situation of consulting ad information according to the terminal use, generate feedback information, and described feedback information is taken back server.
At step S304, according to the feedback information that the feedback information headband returns, the ad information type that the analysing terminal user pays close attention to.For example, comprise " tourist promotion " and " gym suit advertisement " two ad informations in the ad information of server push, the terminal use clicks and has consulted " tourist promotion ", behind the server that the feedback information head is taken back this result, server can analyze the ad information that this user can pay close attention to motion class.
Need to prove that server is analyzed the ad information type that a user pays close attention to, and can not be only with the user situation of consulting of a certain ad information to be as the criterion, and also can reach a conclusion by carrying out statistical analysis.Certainly, server obtains the mode that the terminal use clicks the situation consult ad information, and it is a kind of to be not limited to the feedback information taken back by information header, and other can make server obtain mode that the terminal use consults the ad information situation and all can adopt.What lifted in the present embodiment is a kind of embodiment only, can not limit protection scope of the present invention with this.
At step S305, push the ad information that this terminal use pays close attention to type to described terminal.More specifically, the analysis result that server draws according to step S304, after in that push to this user and the ad information weather forecast coupling, can reduce non-user and pay close attention to the ad information of type, also can add some more and belong to the ad information that the user pays close attention to type, even directly push the ad information that it pays close attention to type from the user.
Implement the method that the embodiment of the invention provides, make server when the weather forecast that pushes, push the ad information that mates, make things convenient for the user to consult to terminal according to the weather forecast pushed information.Further, can also have more the situation that the terminal use consults ad information, the preference of analysis user so that the ad information that more meets user's request to be provided, improves user's satisfaction.
Referring to Fig. 4, be the server first example structure schematic diagram provided by the invention, as shown in the figure, this server comprises:
The server that the embodiment of the invention provides when the weather forecast that pushes to terminal, pushes the ad information that mates to terminal, can make things convenient for the user to consult, and improves user's satisfaction.
Referring to Fig. 5, be the server second example structure schematic diagram provided by the invention, in the present embodiment, with the structure of more detailed this server of description and the function of each module.As shown in Figure 5, this server comprises: information bank 1, information matching module 2, information sending module 3.
Information bank 1 is used to preset ad information; The storehouse internal information Data Source of described information bank can have multiple, and can realize automatic real-time update by artificial or relevant device.Each bar ad information is corresponding with a matching condition at least in the described information bank; Described matching condition limits the weather pattern that described ad information is fit to.As shown in table 1, this matching condition is the foundation that server is judged ad information and weather forecast coupling.Further, article one, ad information can have a plurality of matching conditions, simultaneously, can set the operation relation between the matching condition, for example, " parasol advertisement " just must be to comprise " fine " word in the weather forecast, and when " temperature is higher than 30 ℃ ", server just can be confirmed this " parasol advertisement " and weather forecast coupling; And for " tourist promotion ", then be when comprising in " cloudy " or " the moon " or " fine " one or several in the weather forecast, all can trigger server will be somebody's turn to do " tourist promotion " as with the ad information of weather forecast coupling.
Resolution unit 21 is used to resolve the content of described weather forecast.More specifically, the content of this weather forecast is obtained and resolved to resolution unit 21 before terminal pushes weather forecast, at server.Certain described resolving also can be carried out at the other times node.For example, the theing contents are as follows an of weather forecast " Shenzhen cloudy turn to fine on 20th 18-23 ℃ ".Further, can also comprise " body sense comfort level " " index of wearing the clothes " various projects such as " SPFs " in the content of weather forecast, and each ad information also can be provided with the matching condition of corresponding above-mentioned project in the information bank.Judging unit 22 is used for judging whether the content of described weather forecast meets the matching condition of information bank 1 each ad information.More specifically, after resolution unit 21 was resolved the content of weather forecast, judging unit 22 judged one by one whether the content of this weather forecast meets the matching condition of each ad information in the information bank 1.For weather forecast " Shenzhen cloudy turn to fine on 20th 18-23 ℃ ", if judging unit 22 is compared the matching condition of each ad information in the content of this weather forecast and the table 1 one by one, judging unit 22 will be judged the content satisfied " tourist promotion " of this weather forecast and the matching condition of " gym suit advertisement " two ad informations.
Matching unit 23 is used for the ad information with the matching condition correspondence that content met of described weather forecast, as with the ad information of described weather forecast coupling.Present embodiment for example in, two ad informations that matching unit 23 is judged judging unit 22 (" tourist promotion " and " gym suit advertisement ") are as the ad information that mates with weather forecast (" Shenzhen cloudy turn to fine on 20th 18-23 ℃ ").
Further, information sending module 3 can be combined into Weather information with the complete content of the ad information of weather forecast and its coupling; Or with the synthetic Weather information of the link-group of the ad information of described weather forecast and its coupling.More specifically, information sending module 3 will be received within the front of Weather information in the weather forecast, will put behind with the ad information or the linking of ad information of weather forecast coupling, constitutes complete Weather information.Because the ad information content that has is more, should not all put into Weather information, so information sending module 3 can adopt the link that only adds this ad information in Weather information, or the mode that adopts the ad information summary to add link makes up Weather information.
The server that the embodiment of the invention provides can push the ad information that mates with weather forecast to terminal, makes things convenient for the user to consult, and improves user's satisfaction.
Referring to Fig. 6, be server the 3rd example structure schematic diagram provided by the invention, in the present embodiment, this server not only comprises: information bank 1, information matching module 2, information sending module 3,, also comprise: customer analysis module 4.In the present embodiment, information bank 1 is used to preset ad information.Information matching module 2 is used for according to the content search of weather forecast and the ad information of its coupling.Information sending module 3 is used for pushing to terminal the ad information of described and described weather forecast coupling.The structure of above-mentioned three modules, function and a last embodiment are basic identical, repeat no more herein.Difference is: when information sending module 3 pushes ad information to terminal, also can push the feedback information head corresponding to terminal with this ad information, this feedback information head is used for clicking the situation of consulting ad information according to the terminal use, generate feedback information, and described feedback information is taken back server.
Customer analysis module 4 is used to analyze the ad information type of described terminal use to paying close attention to; Push the ad information that it pays close attention to type by described information sending module to described terminal use.
In actual applications, can be when terminal pushes ad information by information sending module 3, push the feedback information head corresponding to terminal with this ad information, this feedback information head is used for clicking the situation of consulting ad information according to the terminal use, generate feedback information, and described feedback information is taken back server., the feedback information that customer analysis module 4 is returned according to the feedback information headband, the ad information type that the analysing terminal user pays close attention to.For example, the ad information with the weather forecast coupling of server push comprises " tourist promotion " and " gym suit advertisement " two, the terminal use clicks and has consulted " tourist promotion ", behind the server that the feedback information head is taken back this result, customer analysis module 4 can analyze the ad information that this user can pay close attention to motion class.
Certainly, obtain feedback information by information header, just customer analysis module 4 is obtained the terminal use and is clicked a kind of concrete mode of situation of consulting ad information, but be not limited to this a kind of mode, other mode that can make user's analysis module 4 acquisition terminal uses consult the ad information situation all can adopt.So what lifted in the present embodiment is a kind of embodiment only, can not limit protection scope of the present invention with this.
Further, customer analysis module 4 is analyzed the ad information type that a user pays close attention to, and is not with the user situation of consulting of an ad information to be as the criterion, and reaches a conclusion but carry out statistical analysis.The analysis result of customer analysis module 4 can be used as server and pushes the foundation that it pays close attention to the ad information of type to the terminal use.More specifically, the analysis result that server user's analysis module 4 draws, after in the ad information that this user pushes, can reduce non-user and pay close attention to the ad information of type, also can add some more and belong to the ad information that the user pays close attention to type, even directly push the ad information that it pays close attention to type from the user.
Implement the server that the embodiment of the invention provides, can push the ad information that mates with weather forecast, make things convenient for the user to consult to terminal.Further, can also have more the situation that the terminal use consults ad information, the preference of analysis user so that the ad information that more meets user's request to be provided, improves user's satisfaction.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method, be to instruct relevant hardware to finish by computer program, described program can be stored in the computer read/write memory medium, this program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above disclosed is a kind of preferred embodiment of the present invention only, can not limit the present invention's interest field certainly with this, and therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. the method according to the weather forecast pushed information is characterized in that, comprising:
According to the content search of weather forecast and the ad information of its coupling;
Push the ad information that mates with described weather forecast to terminal.
2. the method according to the weather forecast pushed information as claimed in claim 1 is characterized in that, described according to weather forecast content search and the step of the ad information of its coupling, specifically comprise:
Resolve the content of described weather forecast;
Compare the matching condition whether described weather forecast meets each ad information;
The ad information that will meet matching condition, as with the ad information of described weather forecast coupling.
3. the method according to the weather forecast pushed information as claimed in claim 1 is characterized in that, and is described to the step of terminal propelling movement with the ad information of weather forecast coupling, specifically comprises:
The ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
After terminal pushes described weather forecast, push the ad information that mates with this weather forecast to described terminal.
4. the method according to the weather forecast pushed information as claimed in claim 3 is characterized in that, described ad information with described weather forecast and its coupling is combined into Weather information, pushes the step of described Weather information to terminal, specifically comprises:
The complete content of the ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
With the synthetic Weather information of the link-group of the ad information of described weather forecast and its coupling, push described Weather information to terminal.
5. as the arbitrary described method of claim 1 to 4, it is characterized in that according to the weather forecast pushed information, described to the step of terminal propelling movement with the ad information of described weather forecast coupling, further comprise:
Push the feedback information head corresponding to described terminal with described ad information;
The receiving terminal user clicks and consults the feedback information that described ad information generates.
6. the method according to the weather forecast pushed information as claimed in claim 5 is characterized in that, described receiving terminal user clicks and consults the feedback information that described ad information generates, and further comprises:
According to described feedback information, the ad information type that the analysing terminal user pays close attention to;
Push the ad information that it pays close attention to type to described terminal use.
7. a server is characterized in that, comprising:
The information matching module is used for according to the content search of weather forecast and the ad information of its coupling;
Information sending module is used for pushing the ad information that mates with described weather forecast to terminal.
8. server as claimed in claim 7 is characterized in that, described information matching module comprises:
Resolution unit is used to resolve the content of described weather forecast;
Judging unit is used to compare the matching condition whether described weather forecast accords with each ad information;
Matching unit is used for and will meets the ad information of matching condition, as with the ad information of described weather forecast coupling.
9. server as claimed in claim 7 is characterized in that, described information sending module is used for the ad information of described weather forecast and its coupling is combined into Weather information, pushes described Weather information to terminal; Or
After terminal pushes described weather forecast, push the ad information that mates with this weather forecast to described terminal.
10. as the arbitrary described server of claim 7 to 9, it is characterized in that described server further comprises:
The customer analysis module is used for the feedback information according to terminal, the ad information type that the analysing terminal user pays close attention to; Push the ad information that it pays close attention to type by described information sending module to described terminal use.
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| CN104780508B (en) * | 2015-05-08 | 2019-04-05 | 宁波萨瑞通讯有限公司 | A kind of application message method for customizing |
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| WO2017128413A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Information prompting method during weather-based advertisement pushing, and pushing system |
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