CN105072204A - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN105072204A CN105072204A CN201510549018.1A CN201510549018A CN105072204A CN 105072204 A CN105072204 A CN 105072204A CN 201510549018 A CN201510549018 A CN 201510549018A CN 105072204 A CN105072204 A CN 105072204A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention discloses an information pushing method and device, relating to the technical field of Internet, wherein the method comprises the following steps: determining target information according to an information push request sent by a client; determining the arrangement sequence of the information in a preset information base according to the correlation degree between the target information and the information in the preset information base; selecting a preset number of information from the preset information base according to the determined arrangement sequence; and pushing the target information and the selected information to the client so that the client displays the target information and the selected information in the same display page according to a preset information display mode. By applying the scheme provided by the embodiment of the invention to carry out information push, the information release requirement of an information release owner can be met under the condition that the information display resources are limited.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of information-pushing method and device.
Background technology
Along with the fast development of network technology, the network user gets more and more, and Virtual network operator considers that information throws in main business demand, oneself the factor such as running income often pushes various information to user, such as: advertisement, news, weather forecast etc.
In prior art, when Virtual network operator is to user's pushed information, generally realized by following steps:
Server is determined an information to be pushed, and determined information to be pushed is sent to client, after client receives this information to be pushed, show this information to be pushed in displayed page after receiving the information pushing request that client sends.Application aforesaid way can successfully to client push information, but only determine an information according to information pushing request due to server, so can only an information in a displayed page in client, makes the information display mode of client single.
In addition, along with client needs the information of being thrown in by network to get more and more, when the information display resource-constrained that operator can provide, be more and more difficult to meet information when applying above-mentioned information-pushing method pushed information and throw in main information input demand.
Summary of the invention
The embodiment of the invention discloses a kind of information-pushing method and device, with when information display resource-constrained, meet information and throw in main information and throw in demand, and enrich the information display mode of client.
For achieving the above object, the embodiment of the invention discloses a kind of information-pushing method, described method comprises:
According to the information pushing request that client sends, determine target information;
According to the correlation degree in described target information and default information bank between information, determine putting in order of information in described default information bank;
Put in order according to determined, from described default information bank, select a predetermined number information;
To target information described in described client push and selected information, in same displayed page, show described target information and selected information to make described client according to the information display pattern preset.
In a kind of specific implementation of the present invention, describedly to put in order according to determined, from described default information bank, select a predetermined number information, comprising:
Put in order according to determined, from described default information bank, select predetermined number not reach the information of default propelling movement demand.
In a kind of specific implementation of the present invention, the described information not reaching default propelling movement and need, comprises at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of described client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in described client region in 3rd preset time period and preset the information pushing number of times.
In a kind of specific implementation of the present invention, described according to the correlation degree in described target information and default information bank between information, determine putting in order of information in described default information bank, comprising:
Determine not reach in the information bank preset the information of default propelling movement demand;
Obtain the correlation degree between described target information and each information determined;
According to obtained correlation degree order from high to low, determine putting in order of each information determined.
In a kind of specific implementation of the present invention, described according to the correlation degree in described target information and default information bank between information, determine putting in order of information in described default information bank, comprising:
Obtain the set C of information classification corresponding to default described target information
t;
What acquisition was preset gathers C with described
tthere is the set C of the information classification of incidence relation in middle comprised information classification
r;
According to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, wherein, described set C
rinformation corresponding to middle comprised information classification is the information in default information bank.
In a kind of specific implementation of the present invention, described according to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, comprising:
According to expression formula R
ad1* R
c, adjust described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, wherein, described R
ad1represent described target information and describedly gather C
rarbitrary information A that middle comprised information classification is corresponding
d1between correlation degree, described R
crepresent described information A
d1at described set C
rthe information classification of middle correspondence and describedly gather C
tcorrelation degree between middle comprised information classification;
According to the correlation degree order from high to low after adjustment, determine described set C
rputting in order of the information that middle comprised information classification is corresponding.
In a kind of specific implementation of the present invention, described according to the correlation degree in described target information and default information bank between information, determine putting in order of information in described default information bank, comprising:
According to expression formula R
ad2* w
d, adjust the correlation degree between information in described target information and default information bank, wherein, described R
ad2represent arbitrary information A in described target information and described default information bank
d2between correlation degree, described w
drepresent described information A
d2corresponding regulation coefficient;
According to the correlation degree order from high to low after adjustment, determine putting in order of information in described default information bank.
For achieving the above object, the embodiment of the invention discloses a kind of information push-delivery apparatus, described device comprises:
Information determination module, for the information pushing request sent according to client, determines target information;
Put in order determination module, for according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank;
Information choice module, for putting in order according to determined, selects a predetermined number information from described default information bank;
Info push module, for target information described in described client push and selected information, shows described target information and selected information to make described client according to the information display pattern preset in same displayed page.
In a kind of specific implementation of the present invention, described information choice module, specifically for putting in order according to determined, selects predetermined number not reach the information of default propelling movement demand from described default information bank.
In a kind of specific implementation of the present invention, the described information not reaching default propelling movement and need, comprises at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of described client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in described client region in 3rd preset time period and preset the information pushing number of times.
In a kind of specific implementation of the present invention, described in put in order determination module, comprising:
Information determination submodule, for determining not reach in the information bank preset the information of default propelling movement demand;
Correlation degree obtains submodule, for obtaining the correlation degree between described target information and each information determined;
First order order determines submodule, for according to obtained correlation degree order from high to low, determines putting in order of each information determined.
In a kind of specific implementation of the present invention, described in put in order determination module, comprising:
First set obtains submodule, for obtaining the set C of information classification corresponding to default described target information
t;
Second set obtains submodule, default gathers C with described for obtaining
tthere is the set C of the information classification of incidence relation in middle comprised information classification
r;
Second order order determines submodule, for according to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, wherein, described set C
rinformation corresponding to middle comprised information classification is the information in default information bank.
In a kind of specific implementation of the present invention, described second order order determines submodule, comprising:
Correlation degree adjustment unit, for according to expression formula R
ad1* R
c, adjust described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, wherein, described R
ad1represent described target information and describedly gather C
rarbitrary information A that middle comprised information classification is corresponding
d1between correlation degree, described R
crepresent described information A
d1at described set C
rthe information classification of middle correspondence and describedly gather C
tcorrelation degree between middle comprised information classification;
Put in order determining unit, for according to the correlation degree order from high to low after adjustment, determines described set C
rputting in order of the information that middle comprised information classification is corresponding.
In a kind of specific implementation of the present invention, described in put in order determination module, comprising:
Correlation degree adjustment submodule, for according to expression formula R
ad2* w
d, adjust the correlation degree between information in described target information and default information bank, wherein, described R
ad2represent arbitrary information A in described target information and described default information bank
d2between correlation degree, described w
drepresent described information A
d2corresponding regulation coefficient;
3rd puts in order determines submodule, for according to the correlation degree order from high to low after adjustment, determines putting in order of information in described default information bank.
As seen from the above, in the scheme that the embodiment of the present invention provides, after server receives the information pushing request of client transmission, target information is determined according to this propelling movement request, and according to the correlation degree in this target information and default information bank between information, a predetermined number information is selected from the information bank preset, during pushed information, target information and selected information are all pushed to client, make client can show target information and selected information according to the information display pattern preset in same displayed page.By finding out above, when the scheme that the application embodiment of the present invention provides carries out information pushing, except pushing except target information, also can push the information that there is incidence relation with target information, so, compared with the information-pushing method provided in prior art, when the information display resource-constrained that operator can provide, preferably can meet information and throw in main information input demand, in addition, because client is shown receiving target information and selected information according to the information display pattern preset in the same page, make the information display mode of client no longer single.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic flow sheet of the first information-pushing method that Fig. 1 provides for the embodiment of the present invention;
The schematic flow sheet of the second information-pushing method that Fig. 2 provides for the embodiment of the present invention;
The schematic flow sheet of the third information-pushing method that Fig. 3 provides for the embodiment of the present invention;
The schematic flow sheet of the 4th kind of information-pushing method that Fig. 4 provides for the embodiment of the present invention;
The structural representation of the first information push-delivery apparatus that Fig. 5 provides for the embodiment of the present invention;
The structural representation of the second information push-delivery apparatus that Fig. 6 provides for the embodiment of the present invention;
The structural representation of the third information push-delivery apparatus that Fig. 7 provides for the embodiment of the present invention;
The structural representation of the 4th kind of information push-delivery apparatus that Fig. 8 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The schematic flow sheet of the first information-pushing method that Fig. 1 provides for the embodiment of the present invention, the method comprises:
S101: the information pushing request sent according to client, determines target information.
Above-mentioned information pushing request can be the information pushing request for advertising message, the information pushing request for news information, information pushing request etc. for weather forecast information, and the application not prescribed information pushes the type of the information corresponding to request.
Concrete, the type of information can be comprised in information pushing request, after such server receives information pushing request, the information type determination target information that can comprise according to this request.
In addition, the geographical location information residing for client can also be comprised in information pushing request, video type that client is being play etc., target information can be determined targetedly according to these information servers, to improve Consumer's Experience.
Such as, residing for the client that information pushing request comprises, geographical location information is: Beijing, and information type is: news, then, when server is according to these information determination target informations, can determine from the news information relevant to Beijing;
Such as, the video type that the client that information pushing request comprises is being play is: amusement class video, information type is: advertisement, when then server is according to these information determination target informations, estimating user is that youthful possibility is comparatively large, therefore can determine from the advertisement relevant to beauty treatment, shopping etc.
Certainly, the application not prescribed information pushes the information comprised in request, can determine as the case may be in practical application.
S102: according to the correlation degree in target information and default information bank between information, determines putting in order of information in the information bank preset.
Understandable, there is incidence relation between information and information, correlation degree is between the two usually relevant to both content or attribute etc.
Such as, information 1 is: the advertisement of fresh fruit dispensing businessman, and information 2 is: the advertisement of fruit knife, could eat because fresh fruit generally needs to carry out process with fruit knife, so, can think to there is incidence relation between information 1 and information 2.
In addition, information 3 is: the advertisement of refrigerator, because fresh fruit needs usually with Refrigerator store, so, can think to there is incidence relation between information 1 and information 3.
Although all there is incidence relation between the fresh fruit dispensing advertisement of businessman of above-mentioned information 1 and the advertisement of the advertisement of information 2 fruit knife and information 3 refrigerator, but obviously can find out that information 1 and the product involved by information 2 belong to the small commercial articles of easy consumption, and information 3 related products are the staple commodity of not easily running stores, so, can think that correlation degree between information 1 and information 2 is higher than the correlation degree between information 1 and information 3.
Concrete, the correlation degree in target information and default information bank between information can preset, such as, preset by operation and maintenance personnel, according to the algorithm preset precalculate obtain etc.Wherein, server is when storing the correlation degree in target information and default information bank between information, and can store with the form of directed graph, can store etc. with the form of chained list, the application does not limit this.
In addition, consider that the information comprised in default information bank can change along with the change of user's request, constantly may have that new information adds, old information is deleted, like this when the factor such as server computational power, Time Delay of Systems meets the demands, server after determining target information, can calculate the correlation degree in target information and default information bank between information according to the algorithm preset at every turn.
According to the correlation degree in target information and default information bank between information, in determined default information bank, information puts in order, can be putting in order for partial information in the information bank preset, can also be putting in order for all information in the information bank preset.Above-mentioned determined putting in order can be putting in order from high to low, can also be putting in order from low to high.
Specifically according to the correlation degree in target information and default information bank between information, determine that the method put in order of information in the information bank preset see subsequent figures 2, Fig. 3 and the scheme provided embodiment illustrated in fig. 4, wouldn't be able to describe in detail here.
S103: put in order according to determined, selects a predetermined number information from the information bank preset.
S104: to client push target information and selected information, shows target information and selected information to make client according to the information display pattern preset in same displayed page.
Above-mentioned default information display pattern can be relevant to needing the quantity of exhibition information, such as, and the displaying pattern of up-down structure, displaying pattern of tiled configuration etc.
As seen from the above, in the scheme that the present embodiment provides, after server receives the information pushing request of client transmission, target information is determined according to this propelling movement request, and according to the correlation degree in this target information and default information bank between information, a predetermined number information is selected from the information bank preset, during pushed information, target information and selected information are all pushed to client, make client can show target information and selected information according to the information display pattern preset in same displayed page.By finding out above, when the scheme that application the present embodiment provides carries out information pushing, except pushing except target information, also can push the information that there is incidence relation with target information, so, compared with the information-pushing method provided in prior art, when the information display resource-constrained that operator can provide, preferably can meet information and throw in main information input demand, in addition, because client is shown receiving target information and selected information according to the information display pattern preset in the same page, make the information display mode of client no longer single.
Understandable, information throws in master generally can understand this information proposition propelling movement demand of throwing in it in impression information, and such as, when advertiser throws in advertisement, it pushes demand can be relevant to following information:
Number of times that in number of times, preset time period, success is shown to user etc. is pushed in push area, preset time period.
The information of considering throws in main meeting has different propelling movement demands to the information that it is thrown in, when selecting predetermined number information from the information bank preset, the propelling movement demand that in this information bank, each information is corresponding can be considered, to guarantee to reach propelling movement demand corresponding to each information.
Based on this, in the optional implementation of one of the present invention, put in order according to determined, when selecting a predetermined number information (S103) from the information bank preset, can put in order according to determined, from the information bank preset, select predetermined number not reach the information of default propelling movement demand.
In specific implementation, put in order according to determined, when selecting predetermined number not reach the information of default propelling movement demand from the information bank preset, can judge in determined putting in order, whether each information has arrived its propelling movement demand preset one by one, until judge that predetermined number does not reach the information of the propelling movement demand that it is preset, and this predetermined number is selected not reach the information of the propelling movement demand that it is preset.
In addition, put in order according to determined, when selecting predetermined number not reach the information of default propelling movement demand from the information bank preset, can also first put in order according to determined, select the information not reaching default propelling movement demand, then select a predetermined number information in the information never reaching default propelling movement demand.
When carrying out Information Selection, main consideration does not reach the information of default propelling movement demand, not only can take into account the propelling movement demand of each information in default information bank, can also effectively prevent the unbalanced phenomenon of information pushing from occurring.
Concrete, the propelling movement that in the information bank preset, each information is corresponding needs can be identical, also can not be identical.
Preferably, the above-mentioned information not reaching default propelling movement and need can comprise at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of above-mentioned client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in above-mentioned client region in 3rd preset time period and preset the information pushing number of times.
The application is just described for above-mentioned, in practical application, does not reach being not limited in of the information of default propelling movement demand above-mentioned several.
During owing to selecting information in practical application from the information bank preset, select in all information that not necessarily will comprise from the information bank preset, and may be select in the information met certain requirements from the information bank preset, such as, do not reach from the information bank preset in the information of the propelling movement demand that it is preset and select etc.Given this, in a kind of specific implementation of the present invention, see Fig. 2, provide the schematic flow sheet of the second information-pushing method, compared with previous embodiment, in the present embodiment, according to the correlation degree in target information and default information bank between information, determine put in order (S102) of information in the information bank preset, comprising:
S102A: the information determining not reach in the information bank preset default propelling movement demand.
S102B: obtain the correlation degree between target information and each information determined.
When obtaining the correlation degree between target information and each information determined, directly can obtain from the correlation degree tables of data preset, can also calculate etc. according to the correlation degree computational algorithm preset.
S102C: according to obtained correlation degree order from high to low, determine putting in order of each information determined.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, determine according to the information not reaching default propelling movement demand in the information bank preset, like this when carrying out Information Selection, selected information be in default information bank for reaching the information of default propelling movement demand, select information can take into account propelling movement needs of each information in default information bank by which, effectively can prevent the unbalanced phenomenon generation of information pushing.
Understandable, in practical application, can be each information categorization according to the different attribute of information, because the information attribute used when sorting out is different, so information can a corresponding information classification or multiple information classification, such as, information classification corresponding to biscuit advertisement can be food classification, can also be shopping classification etc.Can learn to there is incidence relation between information and information by description above, between similar information classification and information classification, also can there is incidence relation, such as, information classification 1 is food classification, and information classification 2 is shopping category, and food classification and shopping category exist incidence relation obviously.In view of the foregoing, in the information bank determining to preset during the putting in order of information, the information classification that information is corresponding can be considered.
In another kind of specific implementation of the present invention, see Fig. 3, provide the schematic flow sheet of the third information-pushing method, compared with previous embodiment, in the present embodiment, according to the correlation degree in target information and default information bank between information, determine put in order (S102) of information in the information bank preset, comprising:
S102D: the set C obtaining information classification corresponding to default target information
t.
Information classification corresponding to target information be normally prior to be thought by operation and maintenance personnel and to delimit, and target information can correspond to an information classification, can also correspond to multiple information classification, that is gather C
tin can comprise an element, also can comprise multiple element.
S102E: obtain preset with set C
tthere is the set C of the information classification of incidence relation in middle comprised information classification
r.
The information classification that there is incidence relation with each information classification can be set in advance, and along with the change of the factors such as user's request, operation and maintenance personnel can adjust the information classification that there is incidence relation with each information classification.
S102F: according to set C
tmiddle comprised information classification and set C
rcorrelation degree between middle comprised information classification and target information and set C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines to gather C
rputting in order of the information that middle comprised information classification is corresponding.
Wherein, C is gathered
rinformation corresponding to middle comprised information classification is the information in default information bank.
In the better implementation of one of the present invention, according to set C
tmiddle comprised information classification and set C
rcorrelation degree between middle comprised information classification and target information and set C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines to gather C
rduring the putting in order of the information that middle comprised information classification is corresponding, can according to expression formula R
ad1* R
c, adjustment aim information and set C
rcorrelation degree between the information that middle comprised information classification is corresponding, then according to the correlation degree order from high to low after adjustment, determines to gather C
rputting in order of the information that middle comprised information classification is corresponding.
Wherein, R
ad1represent target information and set C
rarbitrary information A that middle comprised information classification is corresponding
d1between correlation degree, R
cexpression information A
d1at set C
rinformation classification and the set C of middle correspondence
tcorrelation degree between middle comprised information classification.
Concrete, A
d1at set C
rthe information classification of middle correspondence may be one or more information classification, and A
d1at set C
reach information classification of middle correspondence may with set C
tin there is incidence relation between multiple information classifications of comprising, so, R
cone and A
d1at set C
reach information classification and the set C of middle correspondence
tin the relevant value of correlation degree between each information classification of comprising.
Suppose, A
d1at set C
rthe information classification of middle correspondence comprises: c
r1, c
r2, c
r3, c
r4, set C
tin the information classification that comprises be: c
t1, c
t2, c
t3, c
t4, c
r1, c
r2, c
r3, c
r4respectively with c
t1, c
t2, c
t3, c
t4between correlation degree as shown in table 1 below.
Table 1
| c R1 | c R2 | c R3 | c R4 | |
| c T1 | R CT11 | 0 | 0 | 0 |
| c T2 | 0 | R CT22 | 0 | 0 |
| c T3 | 0 | 0 | R CT33 | 0 |
| c T4 | 0 | 0 | 0 | R CT44 |
Then R
cone and R
cT11, R
cT22, R
cT33, R
cT44the value that four values are relevant, such as, can be the direct summation of these four values, can also be weighted sum of these four values etc.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, consider the information classification that information classification corresponding to target information and the information classification corresponding with target information exist incidence relation, when making follow-up selection information, selected by the information that goes out can concentrate in the strong information classification of the information classification relevance corresponding with target information preferably, information strong with target information relevance in other information classifications can be taken into account again simultaneously.
In another kind of specific implementation of the present invention, see Fig. 4, provide the schematic flow sheet of the 4th kind of information-pushing method, compared with previous embodiment, in the present embodiment, according to the correlation degree in target information and default information bank between information, determine put in order (S102) of information in the information bank preset, comprising:
S102G: according to expression formula R
ad2* w
d, the correlation degree in adjustment aim information and default information bank between information.
Wherein, R
ad2represent target information and arbitrary information A in the information bank preset
d2between correlation degree, w
dexpression information A
d2corresponding regulation coefficient.
Above-mentioned regulation coefficient can be information recommendation degree, this recommendation degree can be that operation and maintenance personnel throws in main requirement setting according to information, can also be determine according to information such as the history access record of user, such as, viewed from the history access record of active user, this user likes seeing amusement class video, then can estimate that this user is that youthful probability is higher, then higher for the recommendation degree of this user shopping series advertisements, and the recommendation degree of health-related advertisement is lower.During correlation degree in comprehensive above combining information recommendation degree adjustment aim information and default information bank between information, the high information of user's interest level can be pushed for user.
In addition, above-mentioned regulation coefficient can also be information income, in this case, correlation degree is identical when between information, the higher information of income can be selected to push, and then can ensure that operator obtains high yield largely.From another angle, due in the scheme that the present embodiment provides during client exhibition information, multiple information can be shown on same displayed page, show for an information relative on a displayed page, operator suitably can reduce information and throw in the main expense needing the client institute exhibition information paid, thus main cost saving can be thrown in for information, by controlling the ratio reduced, the income that a displayed page brings for operator can be ensured simultaneously.
Such as, suppose, target information is advertisement A, be advertisement B according to the advertisement that the correlation degree between the advertisement in advertisement A and default advertisement base is selected, wherein, the information income of advertisement A and advertisement B for operator, namely advertising expense is C, due to after the scheme that the application embodiment of the present invention provides, when client shows pushed information to user, advertisement A and advertisement B from original independent show to become in a displayed page show in same displayed page, so, operator suitably reduces the advertising expense of advertisement A and advertisement B, as, be reduced to 0.6C, in this case, advertiser needs the expense paid respectively for advertisement A and advertisement B to become 0.6C from original C, reduce paying of advertiser, and income corresponding to operator's displayed page becomes 0.6C+0.6C=1.2C from original C, visible when the advertising display resource-constrained that operator can provide, the income of operator can be improved.
Certainly, other information can also be comprised in above-mentioned regulation coefficient, will not enumerate here.
S102H: according to the correlation degree order from high to low after adjustment, determines putting in order of information in the information bank preset.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, correlation degree between the first regulation coefficient adjustment aim information according to information and this information, put in order according to the correlation degree after adjustment and carry out Information Selection again, like this when carrying out Information Selection, correlation degree between no longer simple consideration information and information, the individual factors of user can also be taken into account by arranging regulation coefficient, as, user interest is liked, income of operator etc. various aspects.
Compared with above-mentioned information-pushing method, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus.
The structural representation of the first information push-delivery apparatus that Fig. 5 provides for the embodiment of the present invention, this device comprises:
Information determination module 501, for the information pushing request sent according to client, determines target information;
Put in order determination module 502, for according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank;
Information choice module 503, for putting in order according to determined, selects a predetermined number information from described default information bank;
Info push module 504, for target information described in described client push and selected information, shows described target information and selected information to make described client according to the information display pattern preset in same displayed page.
As seen from the above, in the scheme that the present embodiment provides, after server receives the information pushing request of client transmission, target information is determined according to this propelling movement request, and according to the correlation degree in this target information and default information bank between information, a predetermined number information is selected from the information bank preset, during pushed information, target information and selected information are all pushed to client, make client can show target information and selected information according to the information display pattern preset in same displayed page.By finding out above, when the scheme that application the present embodiment provides carries out information pushing, except pushing except target information, also can push the information that there is incidence relation with target information, so, compared with the information-pushing method provided in prior art, when the information display resource-constrained that operator can provide, preferably can meet information and throw in main information input demand, in addition, because client is shown receiving target information and selected information according to the information display pattern preset in the same page, make the information display mode of client no longer single.
In the optional implementation of one of the present invention, described information choice module 503, specifically for putting in order according to determined, selects predetermined number not reach the information of default propelling movement demand from described default information bank.
Concrete, the described information not reaching default propelling movement and need, can comprise at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of described client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in described client region in 3rd preset time period and preset the information pushing number of times.
In a kind of specific implementation of the present invention, see Fig. 6, provide the structural representation of the second information push-delivery apparatus, compared with previous embodiment, in the present embodiment, described in put in order determination module 502, comprising:
Information determination submodule 5021, for determining not reach in the information bank preset the information of default propelling movement demand;
Correlation degree obtains submodule 5022, for obtaining the correlation degree between described target information and each information determined;
First order order determines submodule 5023, for according to obtained correlation degree order from high to low, determines putting in order of each information determined.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, determine according to the information not reaching default propelling movement demand in the information bank preset, like this when carrying out Information Selection, selected information be in default information bank for reaching the information of default propelling movement demand, select information can take into account propelling movement needs of each information in default information bank by which, effectively can prevent the unbalanced phenomenon generation of information pushing.
In another kind of specific implementation of the present invention, see Fig. 7, provide the structural representation of the third information-pushing method, compared with previous embodiment, in the present embodiment, described in put in order determination module 502, comprising:
First set obtains submodule 5024, for obtaining the set C of information classification corresponding to default described target information
t;
Second set obtains submodule 5025, default gathers C with described for obtaining
tthere is the set C of the information classification of incidence relation in middle comprised information classification
r;
Second order order determines submodule 5026, for according to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, wherein, described set C
rinformation corresponding to middle comprised information classification is the information in default information bank.
Preferably, described second order order determines that submodule 5026 can comprise:
Correlation degree adjustment unit, for according to expression formula R
ad1* R
c, adjust described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, wherein, described R
ad1represent described target information and describedly gather C
rarbitrary information A that middle comprised information classification is corresponding
d1between correlation degree, described R
crepresent described information A
d1at described set C
rthe information classification of middle correspondence and describedly gather C
tcorrelation degree between middle comprised information classification;
Put in order determining unit, for according to the correlation degree order from high to low after adjustment, determines described set C
rputting in order of the information that middle comprised information classification is corresponding.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, consider the information classification that information classification corresponding to target information and the information classification corresponding with target information exist incidence relation, when making follow-up selection information, selected by the information that goes out can concentrate in the strong information classification of the information classification relevance corresponding with target information preferably, information strong with target information relevance in other information classifications can be taken into account again simultaneously.
In another kind of specific implementation of the present invention, see Fig. 8, provide the structural representation of the 4th kind of information push-delivery apparatus, compared with previous embodiment, described in put in order determination module 502, comprising:
Correlation degree adjustment submodule 5027, for according to expression formula R
ad2* w
d, adjust the correlation degree between information in described target information and default information bank, wherein, described R
ad2represent arbitrary information A in described target information and described default information bank
d2between correlation degree, described w
drepresent described information A
d2corresponding regulation coefficient;
3rd puts in order determines submodule 5028, for according to the correlation degree order from high to low after adjustment, determines putting in order of information in described default information bank.
As seen from the above, in the scheme that the present embodiment provides, when determining the putting in order of information in the information bank preset, correlation degree between the first regulation coefficient adjustment aim information according to information and this information, put in order according to the correlation degree after adjustment and carry out Information Selection again, like this when carrying out Information Selection, correlation degree between no longer simple consideration information and information, the individual factors of user can also be taken into account by arranging regulation coefficient, as, user interest is liked, income of operator etc. various aspects.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realized in said method execution mode is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
According to the information pushing request that client sends, determine target information;
According to the correlation degree in described target information and default information bank between information, determine putting in order of information in described default information bank;
Put in order according to determined, from described default information bank, select a predetermined number information;
To target information described in described client push and selected information, in same displayed page, show described target information and selected information to make described client according to the information display pattern preset.
2. method according to claim 1, is characterized in that, describedly puts in order according to determined, selects a predetermined number information, comprising from described default information bank:
Put in order according to determined, from described default information bank, select predetermined number not reach the information of default propelling movement demand.
3. method according to claim 2, is characterized in that, the described information not reaching default propelling movement and need, comprises at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of described client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in described client region in 3rd preset time period and preset the information pushing number of times.
4. the method according to any one of claim 1-3, is characterized in that, described according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank, comprising:
Determine not reach in the information bank preset the information of default propelling movement demand;
Obtain the correlation degree between described target information and each information determined;
According to obtained correlation degree order from high to low, determine putting in order of each information determined.
5. the method according to any one of claim 1-3, is characterized in that, described according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank, comprising:
Obtain the set C of information classification corresponding to default described target information
t;
What acquisition was preset gathers C with described
tthere is the set C of the information classification of incidence relation in middle comprised information classification
r;
According to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, wherein, described set C
rinformation corresponding to middle comprised information classification is the information in default information bank.
6. method according to claim 5, is characterized in that, described according to described set C
tmiddle comprised information classification and describedly gather C
rcorrelation degree between middle comprised information classification and described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, determines described set C
rputting in order of the information that middle comprised information classification is corresponding, comprising:
According to expression formula R
ad1* R
c, adjust described target information and describedly gather C
rcorrelation degree between the information that middle comprised information classification is corresponding, wherein, described R
ad1represent described target information and describedly gather C
rarbitrary information A that middle comprised information classification is corresponding
d1between correlation degree, described R
crepresent described information A
d1at described set C
rthe information classification of middle correspondence and describedly gather C
tcorrelation degree between middle comprised information classification;
According to the correlation degree order from high to low after adjustment, determine described set C
rputting in order of the information that middle comprised information classification is corresponding.
7. the method according to any one of claim 1-3, is characterized in that, described according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank, comprising:
According to expression formula R
ad2* w
d, adjust the correlation degree between information in described target information and default information bank, wherein, described R
ad2represent arbitrary information A in described target information and described default information bank
d2between correlation degree, described w
drepresent described information A
d2corresponding regulation coefficient;
According to the correlation degree order from high to low after adjustment, determine putting in order of information in described default information bank.
8. an information push-delivery apparatus, is characterized in that, described device comprises:
Information determination module, for the information pushing request sent according to client, determines target information;
Put in order determination module, for according to the correlation degree in described target information and default information bank between information, determines putting in order of information in described default information bank;
Information choice module, for putting in order according to determined, selects a predetermined number information from described default information bank;
Info push module, for target information described in described client push and selected information, shows described target information and selected information to make described client according to the information display pattern preset in same displayed page.
9. device according to claim 8, is characterized in that, described information choice module, specifically for putting in order according to determined, selects predetermined number not reach the information of default propelling movement demand from described default information bank.
10. device according to claim 9, is characterized in that, the described information not reaching default propelling movement and need, comprises at least one in following information:
In first preset time period, total number of times that pushes is less than the information that first presets propelling movement number of times;
Be less than second for the propelling movement number of times of described client in second preset time period and preset the information pushing number of times;
Be less than the 3rd for total propelling movement number of times of client in described client region in 3rd preset time period and preset the information pushing number of times.
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| CN201510549018.1A CN105072204B (en) | 2015-08-31 | 2015-08-31 | Information pushing method and device |
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|---|---|---|---|
| CN201510549018.1A CN105072204B (en) | 2015-08-31 | 2015-08-31 | Information pushing method and device |
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| CN107273001A (en) * | 2017-05-08 | 2017-10-20 | 网易乐得科技有限公司 | A kind of page data methods of exhibiting, medium, device and computing device |
| CN107995285A (en) * | 2017-11-29 | 2018-05-04 | 广东欧珀移动通信有限公司 | Method for information display, device, server and readable storage medium storing program for executing |
| CN109146643A (en) * | 2018-08-30 | 2019-01-04 | 无线生活（杭州）信息科技有限公司 | Information judgment method and device |
| CN109976878A (en) * | 2019-03-25 | 2019-07-05 | 北京百度网讯科技有限公司 | Method and apparatus for sending information |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107273001A (en) * | 2017-05-08 | 2017-10-20 | 网易乐得科技有限公司 | A kind of page data methods of exhibiting, medium, device and computing device |
| CN107995285A (en) * | 2017-11-29 | 2018-05-04 | 广东欧珀移动通信有限公司 | Method for information display, device, server and readable storage medium storing program for executing |
| CN107995285B (en) * | 2017-11-29 | 2019-12-10 | Oppo广东移动通信有限公司 | Information display method, device, server and readable storage medium |
| CN109146643A (en) * | 2018-08-30 | 2019-01-04 | 无线生活（杭州）信息科技有限公司 | Information judgment method and device |
| CN109976878A (en) * | 2019-03-25 | 2019-07-05 | 北京百度网讯科技有限公司 | Method and apparatus for sending information |
Also Published As
| Publication number | Publication date |
|---|---|
| CN105072204B (en) | 2019-03-01 |
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