JP2015179470A - Calculation device, calculation method, and calculation program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce time and effort of an exhibitor.SOLUTION: A calculation device comprises an acquisition part and a calculation part. The acquisition part acquires exhibition information of merchandise. The calculation part calculates the relation between sales promotion information with the sales effect of the merchandise on the basis of the exhibition information acquired by the acquisition part, where the relation is a reference for distributing content related to the merchandise which is information related to a merchandise sales promotion cost.

Description

  The present invention relates to a calculation device, a calculation method, and a calculation program.

  In recent years, with the rapid spread of the Internet, sales via the Internet are actively performed. For example, there are products that sell products to EC (Electronic Commerce) sites and sell products to users via such sites.

  In such an EC site, an advertisement related to a product is distributed according to a bid price set for each advertisement of the product by an exhibitor who sells the product. For example, as advertisement distribution by an advertisement distribution server, a technique for preferentially distributing an advertisement with a high bid price is known. According to this technology, it is considered that the sales effect of the product can be enhanced.

JP 2010-123104 A

  However, with the above-described conventional technology, it is not always possible to reduce the time and effort of the exhibitor. Specifically, in the above-described conventional technology, since the bid for the advertisement of the product is examined, it is not always possible to reduce the trouble of the exhibitor.

  The present application has been made in view of the above, and an object thereof is to provide a calculation device, a calculation method, and a calculation program that can reduce the trouble of an exhibitor.

  The calculation device according to the present application is an acquisition unit that acquires product exhibition information, and is a reference for distributing content related to products, which is information related to product promotion costs, based on the exhibition information acquired by the acquisition unit. And a calculation unit that calculates a relationship between the sales promotion information and the sales effect of the product.

  According to one aspect of the embodiment, there is an effect that the effort of the exhibitor can be reduced.

FIG. 1 is a diagram illustrating an example of a calculation process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of the exhibition information storage unit according to the embodiment. FIG. 4 is an explanatory diagram for explaining the display count calculation processing. FIG. 5 is a diagram illustrating an example of the relationship between the display count and the sales promotion ratio. FIG. 6 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 7 is a flowchart illustrating a calculation processing procedure performed by the information providing apparatus according to the embodiment. FIG. 8 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the information providing apparatus.

  Hereinafter, a mode for carrying out a calculation device, a calculation method, and a calculation program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the calculation device, the calculation method, and the calculation program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Calculation process)
First, an example of calculation processing according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an example of a calculation process according to the embodiment. In FIG. 1, the relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product (for example, advertisement content) and the sales effect of the product is displayed by the information providing apparatus 100. The example shown to the terminal 10 is shown. Here, the sales promotion cost corresponds to, for example, an advertising cost paid from the exhibitor to the administrator of the information providing apparatus 100 when a product exhibited by the exhibitor is purchased.

  An exhibitor terminal 10 shown in FIG. 1 is an information processing apparatus used by an exhibitor who sells products on an EC site such as a shopping site or an auction site. The exhibitor terminal 10 transmits the exhibition information related to the product to be exhibited on the EC site to the information providing apparatus 100. Here, the exhibition information includes, for example, information on various products such as the product name and product image of the product that the exhibitor sells and the presence / absence of the postage for delivery of the product.

  The information providing apparatus 100 is a web server or the like that provides a web page to the exhibitor terminal 10. For example, the information providing apparatus 100 provides the seller terminal 10 with a web page of a setting screen for setting exhibition information to the seller terminal 10. As a result, the information providing apparatus 100 obtains product exhibition information from the exhibitor terminal 10.

  Moreover, the information provision apparatus 100 calculates the sales effect of goods. For example, the information providing apparatus 100, based on the exhibition information acquired from the exhibitor terminal 10, the sales promotion ratio (hereinafter referred to as the sales promotion ratio) that is the ratio of the sales promotion cost to the product price of the product in the sales promotion information and the product. To calculate the relationship between the sales effect. The information providing apparatus 100 provides a web page to the terminal device 30. For example, when the information providing apparatus 100 receives a web page acquisition request from the terminal apparatus 30, the information providing apparatus 100 distributes the web page of the EC site to the terminal apparatus 30.

  The distribution device 20 is a web server or the like that distributes content related to products. For example, the distribution device 20 distributes the advertising content including the product image in which the product is drawn based on the sales promotion ratio to the terminal device 30. Note that a URL for accessing a sales page for selling the product is embedded in the advertisement content of the product. Thereby, for example, when the advertisement content displayed on the terminal device 30 is clicked by the user, a transition is made to a sale page of a product corresponding to the advertisement content.

  The terminal device 30 is an information processing device used by a user who browses web pages. For example, the terminal device 30 acquires a web page of the EC site from the information providing device 100, and displays the acquired web page on a display device (for example, a liquid crystal display). In addition, when the advertisement space is included in the web page, the terminal device 30 acquires the advertisement content from the distribution device 20 by accessing the distribution device 20, and displays the acquired advertisement content on the web page.

  Here, as shown in FIG. 1, it is assumed that the seller who sells the product C11 with the product name “product A” has set the exhibition information via the setting screen provided from the information providing apparatus 100. In this case, the exhibitor terminal 10 transmits the set exhibition information to the information providing apparatus 100 (step S1). Thereby, the information provision apparatus 100 acquires the exhibition information of the product C11. The information providing apparatus 100 stores the received exhibition information in association with the seller.

  Subsequently, the information providing apparatus 100 calculates a relationship between the sales promotion ratio and the sales effect of the product C11 based on the exhibition information of the product C11 (Step S2). Specifically, the information providing apparatus 100 determines the product C11 based on various characteristics of the product C11 included in the exhibition information and the past history of the number of display times that the exhibition content of the product that has been exhibited in the past is displayed. The relationship between the sales promotion ratio and the number of impressions is calculated as a sales effect. For example, the information providing apparatus 100 promotes the product C11 based on the characteristics of the product C11 such as the number of product images and the presence / absence of the shipping cost, and the past history of the display number of sales pages for selling products that have been exhibited in the past. The relationship between the ratio and the display frequency of the sales page of the product C11 is calculated.

  Then, the information providing apparatus 100 presents the relationship between the calculated sales promotion ratio of the product C11 and the sales effect to the exhibitor terminal 10 (step S3). For example, the information providing apparatus 100 provides the exhibitor terminal 10 with a web page of a setting screen on which the relationship between the sales promotion ratio of the product C11 and the sales effect is displayed.

  Thereafter, the exhibitor sets the sales promotion ratio with reference to the relationship between the sales promotion ratio and the sales effect of the product C11 (step S4). In this case, the exhibitor terminal 10 transmits the set sales promotion ratio to the information providing apparatus 100. Then, the information providing apparatus 100 stores the sales promotion ratio received from the exhibitor terminal 10 in association with the product. Subsequently, the information providing apparatus 100 multiplies the sales promotion ratio set for the exhibitor by the sales price of the product C11. Thereby, the information provision apparatus 100 calculates the sales promotion cost of the goods C11. In addition, the information provision apparatus 100 calculates the sales promotion cost of goods not only with respect to the goods C11 but with respect to several exhibited goods. Then, the information providing apparatus 100 stores the calculated sales promotion cost in association with the product. Thereafter, the information providing apparatus 100 transmits the exhibition information including the sales promotion cost to the distribution apparatus 20 (step S5).

  And the terminal device 30 shall transmit the acquisition request of the web page provided by the information provision apparatus 100 to the information provision apparatus 100 (step S6). In this case, the information providing apparatus 100 distributes the web page corresponding to the acquisition request to the terminal apparatus 30 (step S7). Thereby, the terminal device 30 acquires a web page including the advertising space.

  Subsequently, the terminal device 30 transmits an acquisition request for the advertising content displayed in the advertising space to the distribution device 20 (step S8). And the delivery apparatus 20 delivers the content regarding goods based on a sales promotion rate. For example, the distribution device 20 preferentially distributes the advertising content of the product with a high sales promotion cost, which is a value obtained by multiplying the sales price of the product by the sales promotion ratio, to the terminal device 30. In the example of FIG. 1, the distribution device 20 distributes the advertising content AD11 including the image in which the product C11 is depicted to the terminal device 30 (Step S9).

  As described above, the information providing apparatus 100 according to the embodiment acquires item exhibition information. Further, the information providing apparatus 100 determines the relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product based on the acquired exhibition information, and the sales effect of the product. calculate.

  As a result, the information providing apparatus 100 can set the sales promotion ratio based on the relationship between the sales promotion ratio of the product and the sales effect, thereby reducing the effort of the exhibitor who examines the sales promotion ratio of the product. Can do. For example, some exhibitors believe that the sales promotion ratio may be set higher if the sales effect is high. On the other hand, there are some sellers who want to set a low promotion ratio in order to keep the promotion expenses low. Here, since the information providing apparatus 100 presents the seller with the relationship between the sales promotion ratio of the product and the sales effect, the seller can set the desired sales promotion ratio.

  In addition, since the information providing apparatus 100 pays a sales promotion fee from the exhibitor to the manager when a product is purchased, the information providing apparatus 100 can increase the profit of the exhibitor and improve the profit of the manager. For example, since the distribution device 20 distributes the advertisement content of the product, the product is easily purchased. Thereby, since the sales of goods improve and the sales promotion expense paid to an administrator from an exhibitor also becomes high, the information provision apparatus 100 can improve an administrator's profit.

[2. Configuration of information providing device]
Next, the configuration of the information providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus 100 according to the embodiment. As illustrated in FIG. 2, the information providing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The information providing apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the information providing apparatus 100, and a display unit (for example, a liquid crystal display) that displays various types of information. ).

(About the communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to a network by wire or wireless, and transmits / receives information to / from the exhibitor terminal 10, the distribution device 20, and the terminal device 30 via the network.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes an exhibition information storage unit 121.

(About the exhibition information storage unit 121)
The exhibition information storage unit 121 stores exhibition information that is various types of information related to products. For example, the exhibition information storage unit 121 stores information transmitted from the exhibitor terminal 10 and history information related to products. Here, FIG. 3 shows an example of the exhibition information storage unit 121 according to the embodiment. In the example shown in FIG. 3, the exhibition information storage unit 121 stores “exhibitor ID”, “product ID”, “product name”, “product image”, “sales price”, “gross profit”, “stock quantity”. , “Shipping cost”, “keyword”, “sales promotion ratio”, “sales promotion cost”, “display count”, “number of sales”, “CTR (Click Through Ratio)”, “CVR (Conversion Rate)”. .

  The “exhibitor ID” indicates identification information for identifying the exhibitor or the exhibitor terminal 10. “Product ID” indicates identification information for identifying a product that the exhibitor exhibits. “Product name” indicates the product name of the product that the exhibitor exhibits. “Product image” indicates an image of a product that the exhibitor exhibits. In the example illustrated in FIG. 3, conceptual information such as “AD11” and “AD21” is stored in the “product image”, but actually, a still image, a moving image, a URL (Uniform Resource), and the like. Locator) or a file path name indicating the storage location thereof is stored. The “product image” is not limited to a single image, and a plurality of images may be stored.

  “Sales price” indicates the selling price of a product that the exhibitor exhibits. “Gross profit” indicates a profit obtained by subtracting the cost from the selling price. “Inventory quantity” indicates the inventory quantity of the goods that the exhibitor exhibits. “Shipping fee” indicates whether or not there is a shipping fee. In the example of FIG. 3, “1” is stored in “shipping” when the shipping fee is free. On the other hand, when the shipping fee is charged, “0” is stored in the “shipping fee”. “Keyword” indicates a keyword related to the product. The “keyword” may be a keyword set by the exhibitor or may be a keyword extracted from the exhibition information.

  “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. “Sales promotion cost” indicates a cost paid as an advertising fee from the exhibitor to the manager. For example, “sales promotion expense” is calculated by multiplying “sales price” by “sales promotion ratio”.

  “Number of display times” indicates the number of times a sales page for selling products on the EC site is displayed. “Number of sales” indicates the number of products purchased from the sales page of the EC site.

  “CTR” indicates the rate at which the advertisement content of the product is selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product through the advertisement content of the product. For example, “CVR” indicates the ratio of the number of times of conversion (the final result that can be obtained from the content, such as product purchases or document requests) to the number of times the advertising content is distributed.

  That is, FIG. 3 shows an example in which the seller identified by the seller ID “SE10” has exhibited the product A with the product name “product A” with the product ID “C11” at the selling price “3000” yen. . FIG. 3 shows an example in which the sales promotion ratio of the product A is set to “5%”. FIG. 3 shows an example in which the gross profit of the product A is “1000” yen. FIG. 3 shows an example in which the sales promotion cost of the product A is “150” yen. FIG. 3 illustrates an example in which the product image of the product A is “AD11”. FIG. 3 shows an example in which the stock quantity of the product A is “100”. FIG. 3 shows an example in which the sales page of the product A is displayed “200” times. FIG. 3 shows an example in which the product A is purchased 100 times from the sales page and the number of sales is “100”. FIG. 3 shows an example in which the advertising content of the product A is CTR “2%”. FIG. 3 shows an example in which the advertising content of the product A is CVR “10%”. FIG. 3 shows an example in which the “keyword” of the product A is “drinking water”. FIG. 3 shows an example in which the “shipping cost” of the product A is free “1”. FIG. 3 shows an example in which “CTR” of the product A is “2%”. FIG. 3 shows an example in which “CVR” of the product A is “10%”.

  Further, in FIG. 3, the seller identified by the seller ID “SE10” sets the sales promotion ratio of the product B of the product name “product B” of the product ID “C12” to “0%”. Show. Here, the sales promotion ratio “0%” means that no cost is spent on the advertisement of the product.

(About the control unit 130)
In the control unit 130, for example, various programs (corresponding to an example of a calculation program) stored in a storage device inside the information providing apparatus 100 work on the RAM by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is realized by being executed as a region. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 2, the control unit 130 includes an acquisition unit 131, a calculation unit 132, a presentation unit 133, a reception unit 135, and a transmission unit 136, and functions and functions of information processing described below. Realize or execute. The internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(About the acquisition unit 131)
The acquisition part 131 acquires the exhibition information regarding the product exhibited by the exhibitor. Specifically, when the product is exhibited by the exhibitor, the acquisition unit 131 acquires various information related to the product such as the product name, the product image, and the presence / absence of the postage from the exhibitor terminal 10 as the exhibition information. For example, the acquisition unit 131 transmits a web page of a setting screen for setting exhibition information when accessed from the exhibitor terminal 10. Then, the seller sets the exhibition information via the setting screen displayed on the seller terminal 10. Thereby, the acquisition unit 131 acquires the exhibition information set for the seller from the seller terminal 10. Then, the acquisition unit 131 stores the acquired exhibition information in the exhibition information storage unit 121.

(About the calculation unit 132)
The calculation unit 132 is based on the exhibition information acquired by the acquisition unit 131, and is a relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product, and the sales effect of the product. Is calculated. Specifically, the calculation unit 132 calculates the relationship between the sales promotion ratio that is the ratio of the sales promotion cost to the product price of the product in the sales promotion information and the sales effect of the product. For example, the calculation unit 132 displays the sales promotion ratio and the display of the product based on various characteristics of the product included in the exhibition information and the past history of the number of display times that the exhibition content of the product that has been exhibited in the past is displayed. The relationship between the number of times is calculated as the sales effect. As an example, the calculation unit 132 determines the sales promotion ratio of the product based on the characteristics of the product such as the number of product images and the presence / absence of the postage, and the past history of the display count of the sales page of the product that has been exhibited in the past. A graph of a relational expression showing the relationship between the display frequency of the sales page of the product is calculated.

  This point will be described with reference to FIG. FIG. 4 is an explanatory diagram for explaining the display count calculation processing. First, the calculation unit 132 extracts features of the products A to D in order to perform regression analysis. Here, it is assumed that the calculation unit 132 employs “shipping cost”, “number of product images”, and “sales promotion ratio” as the characteristics of the product. Then, as illustrated in FIG. 4, the calculation unit 132 extracts the actual values of “shipping cost”, “number of product images”, and “promotion ratio” of the products A to D, respectively.

  That is, in FIG. 4, the “display count” of the product A is “200”. Further, the “shipping cost” which is the feature 1 of the product A is “1”. Further, the “number of product images” that is the feature 2 of the product A is “1”. The “sales promotion ratio”, which is the feature 3 of the product A, is “0.05”.

  And the calculation part 132 assumes the regression model of the display frequency. Specifically, the calculation unit 132 assumes the following equation (1), which is a linear multiple regression model in which the number of display times is represented by a regression coefficient and a feature value.

  In addition, c1 in the formula (1) indicates “shipping cost” which is the feature 1. In equation (1), a1 represents the regression coefficient of feature 1. Further, c2 in the formula (1) indicates the “number of product images” that is the feature 2. In equation (1), a2 represents the regression coefficient of feature 2. Further, c3 in the formula (1) indicates “sales promotion ratio” which is the feature 3. A3 in the formula (1) indicates a regression coefficient of the feature 3.

  Then, the calculation unit 132 calculates a regression coefficient using the data shown in FIG. Specifically, the calculation unit 132 calculates the regression coefficients a1 to a3 using the actual values of “shipping cost”, “number of product images”, and “sales promotion ratio” of the products A to D. Here, the product has three features 1 to 3.

  For example, the calculation unit 132 assigns the display count “200” of the product A to imps in the formula (1). In addition, the calculation unit 132 substitutes “1” of the feature 1 into c1 of the formula (1). In addition, the calculation unit 132 substitutes “1” of the feature 2 into c2 of the formula (1). In addition, the calculation unit 132 substitutes “0.05” of the feature 3 for c3 in the formula (1). Similarly, the calculation unit 132 substitutes the display count and the actual values of the features 1 to 3 for the product B, the product C, and the product D. And the calculation part 132 calculates the regression coefficients a1-a3 by the least squares method from the formula (1) in goods A-D to which the actual value was substituted. Thereby, it is assumed that the calculation unit 132 calculates, for example, the regression coefficients a1 “27”, a2 “46”, and a3 “5089”. Here, the first decimal place of the division result is rounded off.

  Then, the calculation unit 132 uses the calculated regression coefficients a1 “27”, a2 “46”, and a3 “5089” to calculate the relationship between the display count and the sales promotion ratio. For example, it is assumed that the product E has a postage “1” and a product image number “3”. In this case, the calculation unit 132 substitutes the regression coefficient “27” for a1 in Expression (1). In addition, the calculation unit 132 substitutes the regression coefficient “46” for a2 in Expression (1). In addition, the calculation unit 132 substitutes the regression coefficient “5089” for a3 in Expression (1). In addition, the calculation unit 132 substitutes the postage “1” of the product E into c1 of the formula (1). In addition, the calculation unit 132 substitutes the product image number “3” of the product E into c2 of the formula (1). Thereby, the calculation part 132 calculates the following formula | equation (2) which shows the relationship between the display frequency of the goods E, and a sales promotion ratio.

  And the calculation part 132 calculates the graph of Formula (2). FIG. 5 is a diagram illustrating an example of the relationship between the display count and the sales promotion ratio. For example, as illustrated in FIG. 5, the calculation unit 132 calculates a graph of the number of times of display on the vertical axis and the sales promotion ratio on the horizontal axis. Thereby, the calculation part 132 calculates the relationship between the sales promotion information of goods, and the sales effect of goods. The calculation unit 132 is not limited to the relationship between the sales promotion ratio of the product and the sales effect, and may calculate the relationship between the sales promotion cost of the product and the sales effect.

(About the presentation unit 133)
The presentation unit 133 presents the relationship between the sales promotion information (for example, sales promotion ratio) of the product calculated by the calculation unit 132 and the sales effect of the product. Specifically, the presentation unit 133 presents the graph to the exhibitor terminal 10 when the calculation unit 132 calculates a graph indicating the relationship between the sales promotion ratio of the product and the display count. For example, the presentation unit 133 presents the web page of the setting screen on which the graph of FIG. 5 showing the relationship between the sales promotion ratio of the product and the display count is displayed to the exhibitor terminal 10. In addition, the presentation unit 133 accepts the sales promotion ratio set by the exhibitor. For example, the presentation unit 133 receives the sales promotion ratio set for the exhibitor from the exhibitor terminal 10 via the setting screen. Then, the presentation unit 133 stores the sales promotion ratio received from the exhibitor terminal 10 in the exhibition information storage unit 121 in association with the product.

(About distribution unit 134)
The distribution unit 134 distributes a web page when a web page acquisition request is received. For example, the distribution unit 134 distributes to the terminal device 30 a web page in which a URL for accessing the distribution device 20 is embedded or a web page in which advertisement content is already embedded. When the distributed web page is a sale page for a product, the distribution unit 134 adds 1 to the “display count” of the product corresponding to the sales page stored in the exhibition information storage unit 121 and updates it. . For example, the distribution unit 134 acquires information indicating whether or not the advertisement content related to the product displayed on the distributed web page has been clicked from the terminal device 30. And the delivery part 134 updates "CTR" memorize | stored in the exhibition information storage part 121 based on the information which shows whether the advertising content was clicked. In addition, the distribution unit 134 acquires, from the distribution device 20, for example, information indicating whether or not conversion has been achieved from the advertisement content related to the product displayed on the distributed web page. Then, the distribution unit 134 updates “CVR” stored in the exhibition information storage unit 121 based on information indicating whether or not the product has been purchased.

(Receiver 135)
The receiving unit 135 receives an acquisition information acquisition request from the distribution device 20. For example, the receiving unit 135 receives an exhibition information acquisition request from the distribution device 20 every predetermined period.

(About transmitter 136)
The transmission unit 136 transmits the exhibition information to the distribution device 20. For example, when the transmission unit 136 and the reception unit 135 receive an exhibition information acquisition request from the distribution device 20, the exhibition information stored in the exhibition information storage unit 121 is transmitted to the distribution device 20. The transmission unit 136 may transmit the exhibition information to the distribution device 20 when the exhibition information is updated or every predetermined period.

[3. Configuration of distribution device]
Next, the configuration of the distribution apparatus 20 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the distribution apparatus 20 according to the embodiment. As illustrated in FIG. 6, the distribution device 20 includes a communication unit 21, a storage unit 22, and a control unit 25. The distribution device 20 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the distribution device 20, and a display unit (for example, a liquid crystal display) that displays various types of information. You may have.

(About the communication unit 21)
The communication unit 21 is realized by a NIC or the like, for example. The communication unit 21 is connected to a network by wire or wirelessly, and transmits / receives information to / from the exhibitor terminal 10, the information providing apparatus 100, and the terminal apparatus 30 via the network.

(About the storage unit 22)
The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 includes an exhibition information storage unit 23.

(About the exhibition information storage unit 23)
The exhibition information storage unit 23 stores the exhibition information transmitted from the information providing apparatus 100. For example, similarly to the exhibition information storage unit 121 included in the information providing apparatus 100, the exhibition information storage unit 23 includes “exhibitor ID”, “product ID”, “product name”, “product image”, “sales price”, Stores items such as “gross profit”, “stock quantity”, “shipping cost”, “keyword”, “promotion ratio”, “sales promotion cost”, “display count”, “sales number”, “CTR”, “CVR” To do.

(About the control unit 25)
The control unit 25 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the information providing apparatus 100 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 25 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 25 includes an acquisition unit 26, a reception unit 27, an extraction unit 28, and a distribution unit 29, and implements or executes the information processing functions and operations described below. . The internal configuration of the control unit 25 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 25 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

(About the acquisition unit 26)
The acquisition part 26 acquires the exhibition information regarding the product exhibited by the exhibitor. Specifically, the acquisition unit 26 acquires various types of information related to the product such as the sales price and the sales promotion ratio of the product from the information providing apparatus 100 as exhibition information. For example, the acquisition unit 26 acquires the exhibition information from the information providing apparatus 100 every predetermined period. Then, the acquisition unit 26 stores the acquired exhibition information in the exhibition information storage unit 23.

(Receiver 27)
The receiving unit 27 receives a content (for example, advertisement content) acquisition request from the terminal device 30. For example, the receiving unit 27 receives an advertisement content acquisition request by an HTTP (Hypertext Transfer Protocol) request or the like. The receiving unit 27 may receive an advertisement content acquisition request from the information providing apparatus 100 as well as the terminal apparatus 30.

(About the extraction unit 28)
When the receiving unit 27 receives the advertisement content acquisition request, the extracting unit 28 extracts the content related to the product based on the exhibition information acquired by the acquiring unit 26. Specifically, the extraction unit 28 preferentially extracts content related to a product having a high sales promotion cost from among the product group whose sales promotion cost is stored in the exhibition information storage unit 23. Here, the extraction unit 28 relates to a product having a high sales promotion cost among the product group in which the sales promotion cost is stored in the exhibition information storage unit 23 by raising the ranking of the listing as the sales promotion cost is higher. Extract content with priority. The extraction unit 28 increases the extraction probability as the sales promotion cost is higher, so that priority is given to content related to a product having a higher sales promotion cost in the product group in which the sales promotion cost is stored in the exhibition information storage unit 23. And may be extracted. For example, the extraction unit 28 extracts a product image corresponding to a product with the highest sales promotion cost among the product groups whose sales promotion costs are stored in the exhibition information storage unit 23 as advertisement content. In the example of FIG. 3, the extraction unit 28 extracts the product image “AD13” corresponding to the product C having the highest sales promotion cost of “4000” among the products A to D as the advertising content.

(About distribution unit 29)
The distribution unit 29 distributes content related to the product based on the exhibition information acquired by the acquisition unit 26. Specifically, the distribution unit 29 distributes the advertising content extracted by the extraction unit 28 when the receiving unit 27 receives an advertising content acquisition request. For example, when the distribution unit 29 receives an advertisement content acquisition request from the terminal device 30, the distribution unit 29 distributes the product image that is the advertisement content extracted by the extraction unit 28 to the terminal device 30. When the distribution unit 29 receives an advertisement content acquisition request from the information providing device 100, the distribution unit 29 distributes the advertising content extracted by the extraction unit 28 to the information providing device 100. In this case, the information providing apparatus 100 distributes the web page on which the advertising content distributed from the distribution apparatus 20 is displayed to the terminal apparatus 30.

[4. (Calculation procedure)
Next, the procedure of the calculation process performed by the information providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating a calculation processing procedure performed by the information providing apparatus 100 according to the embodiment.

  As illustrated in FIG. 7, the acquisition unit 131 of the information providing apparatus 100 determines whether or not product exhibition information has been acquired from the seller terminal 10 (step S201). And the acquisition part 131 waits until acquisition information is acquired, when exhibition information is not acquired (step S201; No). On the other hand, when the exhibition information is acquired (step S201; Yes), the acquisition unit 131 stores the acquired exhibition information in the exhibition information storage unit 121 (step S202).

  Subsequently, the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales effect using the acquired exhibition information. (Step S203). For example, the calculation unit 132 calculates a graph of a relational expression indicating the relationship between the sales promotion ratio of a product and the number of display times of the sales page of the product based on the characteristics of the product such as the number of product images and the presence / absence of a shipping fee. .

  Then, the presenting unit 133 presents the relationship between the sales promotion ratio of the product calculated by the calculating unit 132 and the sales effect to the exhibitor terminal 10 (Step S204). For example, the presentation unit 133 presents the web page of the setting screen on which the relationship between the sales promotion ratio of the product and the sales effect is displayed to the exhibitor terminal 10.

[5. (Modification)
The information providing apparatus 100 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the information providing apparatus 100 will be described.

[5-1. (Sales effect calculation)
In the embodiment described above, the information providing apparatus 100 determines the sales promotion information of the product from the relationship between the feature of the product included in the exhibition information acquired by the acquisition unit 131 and the sales effect history of the product that has been exhibited in the past. An example of calculating the relationship between sales and sales effect was shown. Here, the information providing apparatus 100 determines the relationship between the feature of the product included in the exhibition information acquired by the acquisition unit 131 and the sales effect history of the product of the same type among the products exhibited in the past. You may calculate the relationship between the sales promotion information of goods, and a sales effect.

  For example, the calculation unit 132 includes products such as “drinking water”, “food”, and “electric appliances” as a history of the sales effect of the product used for calculating the relationship between the sales promotion ratio of the product and the sales effect. Adopt sales history of products of the same type. Then, the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales effect using the feature of the product and the sales effect history of the product to which the product belongs.

  As described above, the information providing apparatus 100 has a relationship between the feature of the product included in the exhibition information acquired by the acquisition unit 131 and the sales effect history of the product of the same type among the products exhibited in the past. From this, the relationship between the sales promotion ratio of the product and the sales effect is calculated.

  As a result, the information providing apparatus 100 can calculate the relationship between the sales promotion ratio of the product and the sales effect with high accuracy, and thus can provide more useful information for the exhibitor.

[5-2. Calculation of sales)
In the above embodiment, the information providing apparatus 100 has shown an example in which the relationship between the product sales promotion information and the display count of the sales page is calculated as the sales effect. Here, the information providing apparatus 100 may calculate the relationship between the sales promotion information and various sales effects without being limited to the relationship between the product sales promotion information and the display count.

  As an example, the calculation unit 132 calculates a relationship between sales promotion information and sales as a sales effect. Specifically, the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales based on the exhibition information acquired by the acquisition unit 131 and the sales history of the product that has been exhibited in the past. . For example, the calculation unit 132 determines the sales promotion ratio of the product by the regression analysis described above based on the product characteristics such as the number of product images included in the exhibition information and the presence / absence of the shipping cost, and the number of sales of the products that have been exhibited in the past. Calculate the relationship between sales. In the example of Expression (1), the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales by replacing imps on the left side with the number of products sold. Then, the presenting unit 133 presents the seller terminal 10 with the relationship between the sales promotion ratio of the product calculated by the calculating unit 132 and the sales.

  As described above, the information providing apparatus 100 determines whether the sales promotion ratio of the product and the sales effect are based on the exhibition information acquired by the acquisition unit 131 and the past history of the sales of the product that has been exhibited in the past. Is calculated.

  As a result, the information providing apparatus 100 can allow the exhibitor to understand the relationship between the sales promotion ratio and the sales, so that the sales promotion ratio can be easily set by the seller.

[5-3. Calculation of CVR]

  Further, the information providing apparatus 100 calculates not only the relationship between the sales promotion ratio of the product and the display count, but also the relationship between the sales promotion information and the ratio leading to the behavior of the seller as a sales effect. Also good. Specifically, the calculation unit 132 calculates the sales promotion ratio based on the exhibition information acquired by the acquisition unit 131 and the past history of the ratio that led to the profit of the seller of the product that has been exhibited in the past. And the ratio of the behavior leading to the profit of the seller. For example, the calculation unit 132 determines whether the sales promotion ratio and the CVR are based on the characteristics of the product such as the number of product images included in the exhibition information and the presence / absence of the postage and the CVR of the advertisement content related to the product that has been exhibited in the past. Calculate the relationship. In the example of Expression (1), the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales by replacing imps on the left side with the CVR of the advertising content related to the product.

  In this way, the information providing apparatus 100 determines the sales promotion ratio based on the exhibition information acquired by the acquisition unit 131 and the past history of the ratio that led to the profit of the seller of the product that has been exhibited in the past. And the ratio between the sales effect and the percentage of the behavior that leads to the profit of the seller.

  As a result, the information providing apparatus 100 can allow the exhibitor to understand the relationship between the sales promotion ratio and the CVR, so that the seller can easily set the sales promotion ratio.

[5-4. Calculation of CTR]

  In addition, the information providing apparatus 100 is not limited to the relationship between the sales promotion ratio of the product and the display count, but between the sales promotion information and the selection rate at which the content related to the product (for example, advertising content) is selected as the sales effect. The relationship may be calculated. Specifically, the calculation unit 132 selects the sales promotion ratio and the selection of the product based on the exhibition information acquired by the acquisition unit 131 and the past history of the selection rate at which the content related to the product that has been exhibited in the past is selected. Calculate the relationship between rates. For example, the calculation unit 132 determines whether the sales promotion ratio and the CTR are based on the characteristics of the product such as the number of product images included in the exhibition information and the presence / absence of the shipping cost and the CTR of the advertising content related to the product that has been exhibited in the past. Calculate the relationship. In the example of Expression (1), the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales by replacing imps on the left side with the CTR of the advertising content related to the product.

  As described above, the information providing apparatus 100 determines the sales promotion ratio and the sales of the product based on the exhibition information acquired by the acquisition unit 131 and the past history of the selection rate at which the content related to the product that has been exhibited in the past is selected. As an effect, the relationship between the selectivity is calculated.

  As a result, the information providing apparatus 100 can allow the exhibitor to understand the relationship between the sales promotion ratio and the CTR, so that the sales promotion ratio can be easily set by the seller.

[5-5. Calculated by type)
In the above embodiment, the information providing apparatus 100 may calculate the relationship between the sales promotion information of the product and the sales effect for each type of product.

  Specifically, based on the exhibition information acquired by the acquisition unit 131, the calculation unit 132 calculates the relationship between the sales promotion ratio of the product and the sales effect for each type of product. For example, the calculation unit 132 specifies the type to which the product belongs based on a keyword related to the product acquired as the exhibition information. And the calculation part 132 calculates the relationship between the sales promotion ratio of a goods, and a sales effect by the regression analysis mentioned above using the exhibition information of the goods with the same kind to which goods belong, and past history data.

  As described above, the information providing apparatus 100 calculates the relationship between the sales promotion information of the product and the sales effect for each type of the product based on the exhibition information acquired by the acquisition unit 131.

  As a result, the information providing apparatus 100 can calculate the relationship between the sales promotion ratio and the sales effect with higher accuracy, so that it is possible to present more useful information for the exhibitor.

  Note that the information providing apparatus 100 uses the relationship between the sales promotion ratio and the sales effect of the product calculated for each product type, and the average value of the sales effect of the product of the same product type and the product exhibited by the exhibitor. May be provided to the exhibitor terminal 10 in comparison with the sales effect.

[5-6. Product features)
In the above embodiment, the information providing apparatus 100 has shown an example in which the relationship between the sales promotion information of the product and the sales effect is calculated based on the feature of the product such as the number of product images and the presence / absence of the shipping cost. Here, the information providing apparatus 100 calculates the relationship between the sales promotion information and various sales effects by adopting various characteristics of the product, as well as the number of product images and the presence / absence of the postage as the characteristics of the product. May be. Specifically, the information providing apparatus 100 determines the sales promotion ratio of the product based on the relationship between the keyword of the product, the exhibitor, the CTR, the presence / absence of the postage or the number of product images, and the sales effect history of the product that has been exhibited in the past. And the sales effect.

  For example, the calculation unit 132 may employ the number including a specific keyword as the feature of the product. As an example, the calculation unit 132 employs the number including various keywords such as “car”, “sports”, “cosmetics”, “limited time”, “triple points”, and “discount” as the feature of the product. . By performing regression analysis of such various keywords as product features, the information providing apparatus 100 can analyze, for example, the features of popular products.

  Moreover, the calculation part 132 may employ | adopt an exhibitor as a characteristic of goods. For example, the calculation unit 132 employs the number of products having the same “exhibitor ID” among the products used for the regression analysis as the feature of the product.

  Further, the calculation unit 132 may adopt the CTR of the content related to the product as the feature of the product. For example, the calculation unit 132 employs the CTR performance of the advertisement content related to the product as the feature of the product. Note that the calculation unit 132 is not limited to the CTR of the advertising content related to the product, and may employ the CTR of the advertising content of the store that sells the product as the product feature.

  Further, the calculation unit 132 may adopt a product keyword as a feature of the product. For example, the calculation unit 132 employs, as a feature of the product, the number of keywords indicating the user attribute of the terminal device 30 to which the exhibition content is distributed or the keyword used for the search matches the keyword of the product.

  As described above, the information providing apparatus 100 determines the sales promotion information of the product from the relationship between the keyword of the product, the exhibitor, the CTR, the presence / absence of the shipping cost or the number of product images, and the sales effect history of the product that has been exhibited in the past. And the sales effect.

  As a result, the information providing apparatus 100 can calculate the relationship between the sales promotion ratio and the sales effect with higher accuracy, so that it is possible to present more useful information for the exhibitor.

[5-7. regression analysis〕
In the above embodiment, the information providing apparatus 100 has shown an example in which the relationship between the sales promotion information and the sales effect of the product is calculated using a linear multiple regression model. Here, the information providing apparatus 100 may calculate the relationship between the sales promotion ratio of the product and the sales effect using not only the linear multiple regression model but also a Poisson regression model.

  For example, the calculation unit 132 assumes an equation (3) of a Poisson regression model in which the logarithmic value of the display count is calculated using the regression coefficient and the feature value.

  Subsequently, the calculation unit 132 calculates the regression coefficient by substituting the actual value indicating the feature of the product. And the calculation part 132 calculates the relationship between the sales promotion ratio of a goods, and a sales effect using the calculated regression coefficient.

[5-8. (Distribution of advertising content)
In the above embodiment, the distribution apparatus 20 has shown an example in which content related to a product having a high sales promotion cost is preferentially extracted from the product group in which the sales promotion cost is stored. Here, the distribution apparatus 20 may extract content related to the product based on various indexes without being limited to the sales promotion cost.

  Specifically, the extraction unit 28 extracts content related to the product based on the relationship between the sales promotion ratio of the product calculated by the information providing apparatus 100 and the sales effect. For example, the distribution apparatus 20 first acquires a relationship between the sales promotion ratio of a product and the number of display times of the sales page of the product from the information providing apparatus 100. Subsequently, based on the relationship between the acquired sales promotion ratio of the product and the display count of the sales page of the product, the distribution apparatus 20 determines the display count of the sales page of the product corresponding to the sales promotion ratio set by the seller. calculate. And the extraction part 28 of the delivery apparatus 20 preferentially extracts the content regarding the goods with the calculated high display frequency.

  Note that the extraction unit 28 may preferentially extract content related to a product with high sales of the product calculated from the relationship between the sales promotion ratio of the product and the sales effect. Further, the extraction unit 28 may preferentially extract content related to a product having a high CTR of advertising content related to the product calculated from the relationship between the sales promotion ratio of the product and the sales effect. Then, the distribution unit 29 distributes the advertising content extracted by the extraction unit 28.

  As described above, the distribution device 20 extracts the content related to the product based on various indexes.

  Thereby, since the delivery apparatus 20 can improve the sales effect by advertisement content, it can improve the profit of an exhibitor and an administrator. For example, the distribution device 20 can improve the profit of the administrator obtained by distributing the advertising content. Further, the distribution device 20 can improve the profit of the exhibitor obtained by selling the product.

[5-9. (Reporting function)
In the above embodiment, the information providing apparatus 100 may present the characteristics obtained from the relationship between the sales promotion ratio of the product and the sales effect to the exhibitor terminal 10.

  Specifically, the information providing apparatus 100 presents knowledge obtained from the regression coefficient of the multiple regression model calculated by the calculation unit 132 to the exhibitor terminal 10. For example, the information providing apparatus 100 may present that a feature with a higher regression coefficient is a feature that strongly influences the sales effect of the product. In the example of FIG. 4, the information providing apparatus 100 is characterized in that “the number of product images” has a stronger influence on the sales effect because “the number of product images” has a higher regression coefficient than the presence / absence of “shipping”. Present.

  As described above, the information providing apparatus 100 presents the exhibitor terminal 10 with the characteristics obtained from the relationship between the sales promotion ratio of the product and the sales effect.

  As a result, the information providing apparatus 100 can cause the exhibitor to understand the characteristics of the product that affect the sales effect among the characteristics of the product, so that it is possible to provide useful information in setting the exhibition information by the seller. it can.

[5-10. Device configuration〕
In the above-described embodiment, the information providing apparatus 100 calculates the relationship between the sales promotion ratio of the product and the sales effect. However, the distribution apparatus 20 determines the relationship between the sales promotion ratio of the product and the sales effect. It may be calculated. In this case, for example, the distribution device 20 illustrated in FIG. 6 calculates the relationship between the sales promotion ratio of the product and the sales effect using the exhibition information stored in the exhibition information storage unit 23. Then, the distribution device 20 distributes the web page on which the relationship between the calculated sales promotion ratio and the sales effect is displayed to the exhibitor terminal 10. The distribution apparatus 20 may transmit the relationship between the calculated sales promotion ratio and the sales effect to the information providing apparatus 100. In this case, the information providing apparatus 100 distributes to the exhibitor terminal 10 a setting screen on which the relationship between the sales promotion ratio of the product transmitted from the distribution apparatus 20 and the sales effect is displayed.

[5-11. Others]
Moreover, in the said embodiment, although user operation which selects the link area | region of advertisement content or a web page was described as "click", this user operation is not restricted to click operation using a mouse | mouth. For example, the “click” described above may be an operation of tapping advertisement content or the like with a finger or an operation of selecting advertisement content or the like with a line of sight.

  In the above embodiment, an example is shown in which the advertising content is displayed so as to overlap the web page. However, the content displayed so as to overlap the advertising content is not limited to the web page. For example, when an advertisement display area is included in a screen of a mobile phone game or the like, the advertisement content described above may be displayed so as to overlap with the game screen or the like.

  In the above embodiment, the advertisement content has been described as an example. However, the content displayed on the web page is not limited to the advertisement content for the advertisement purpose. For example, the advertisement content described above may be content for notifying weather information, earthquake information, and the like.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the acquisition unit 131 and the reception unit 135 illustrated in FIG. 4 may be integrated.

[5-12. Hardware configuration)
Further, the information providing apparatus 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 8, for example. Hereinafter, the information providing apparatus 100 will be described as an example. FIG. 8 is a hardware configuration diagram illustrating an example of a computer 1000 that realizes the functions of the information providing apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. It is.

  For example, when the computer 1000 functions as the information providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[6. effect〕
As described above, the information providing apparatus 100 according to the embodiment includes the acquisition unit 131 and the calculation unit 132. The acquisition unit 131 acquires product exhibition information. Based on the exhibition information acquired by the acquisition unit 131, the calculation unit 132 is a ratio of the sales promotion cost to the product price of the product, and is a ratio between the sales promotion rate serving as a reference for distributing content related to the product and the sales effect of the product. Is calculated.

  In the information providing apparatus 100 according to the embodiment, the calculation unit 132 also has a relationship between the feature of the product included in the exhibition information acquired by the acquisition unit 131 and the sales effect history of the product that has been exhibited in the past. To calculate the relationship between the sales promotion ratio and the sales effect.

  In the information providing apparatus 100 according to the embodiment, the presentation unit 133 presents a relationship between the sales promotion ratio calculated by the calculation unit 132 and the sales effect.

  As a result, the information providing apparatus 100 can set the sales promotion ratio based on the relationship between the sales promotion ratio of the product and the sales effect, so that it is possible to reduce the effort of the exhibitor who examines the sales promotion ratio of the product. it can. For example, some exhibitors believe that the sales promotion ratio may be set higher if the sales effect is high. On the other hand, there are some sellers who want to set a low promotion ratio in order to keep the promotion expenses low. Here, since the information providing apparatus 100 presents the seller with the relationship between the sales promotion ratio of the product and the sales effect, the seller can set the desired sales promotion ratio.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 has the product characteristics included in the exhibition information acquired by the acquisition unit 131 and the sales effect of the same type of products that have been exhibited in the past. The relationship between the sales promotion ratio and the sales effect is calculated from the relationship between the sales history and the sales history.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can calculate the relationship between the sales promotion ratio of a goods, and a sales effect with high precision, it can provide more useful information for an exhibitor.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 is based on the exhibition information acquired by the acquisition unit 131 and the history of the number of times of display of the exhibition content of products that have been exhibited in the past. The relationship between the sales promotion ratio and the number of times the exhibition content is displayed is calculated.

  Thereby, the information providing apparatus 100 according to the embodiment can make the seller know the relationship between the sales promotion ratio and the number of display times, and can easily set the sales promotion ratio by the seller.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 determines whether the sales promotion ratio and the sales are based on the exhibition information acquired by the acquisition unit 131 and the sales history of the products that have been exhibited in the past. Is calculated.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can make a seller grasp | ascertain the relationship between a sales promotion ratio and sales, it can make easy the setting of the sales promotion ratio by a seller.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 includes the exhibition information acquired by the acquisition unit 131 and the history of the ratio that led to the behavior leading to the profit of the seller of the products that have been exhibited in the past. Based on this, the relationship between the sales promotion ratio and the ratio leading to the behavior leading to the profit of the exhibitor is calculated.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can make a seller grasp | ascertain the relationship between a sales promotion ratio and CVR, it can make easy the setting of the sales promotion ratio by a seller.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 promotes sales based on the exhibition information acquired by the acquisition unit 131 and the history of the selection rate at which the content related to the product that has been exhibited in the past is selected. Calculate the relationship between percentage and selectivity.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can make a seller grasp | ascertain the relationship between a sales promotion ratio and CTR, it can make the setting of the sales promotion ratio by a seller easy.

  In the information providing apparatus 100 according to the embodiment, the calculation unit 132 calculates the relationship between the sales promotion ratio and the sales effect for each type of product based on the exhibition information acquired by the acquisition unit 131.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can calculate the relationship between a sales promotion ratio and a sales effect with a higher precision, it can show more useful information for an exhibitor.

  Further, in the information providing apparatus 100 according to the embodiment, the calculation unit 132 includes a product keyword, an exhibitor, a CTR, the presence / absence of a postage, or the number of product images, and a history of sales effects of products that have been exhibited in the past The relationship between the sales promotion ratio and the sales effect is calculated from the relationship.

  Thereby, since the information provision apparatus 100 which concerns on embodiment can calculate the relationship between a sales promotion ratio and a sales effect with a higher precision, it can show more useful information for an exhibitor.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 10 Exhibitor terminal 20 Distribution apparatus 30 Terminal apparatus 100 Information provision apparatus 121 Exhibit information storage part 131 Acquisition part 132 Calculation part 133 Presentation part 134 Distribution part 135 Reception part 136 Transmission part

Claims (13)

An acquisition unit for acquiring product exhibition information;
Based on the exhibition information acquired by the acquisition unit, the relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product and the sales effect of the product is calculated. And a calculation unit. The calculation unit includes:
The relationship between the sales promotion information and the sales effect is calculated from the relationship between the feature of the product included in the exhibition information acquired by the acquisition unit and the sales effect history of the product exhibited in the past. The calculation apparatus according to claim 1. The calculation unit includes:
From the relationship between the characteristics of the product included in the exhibition information acquired by the acquisition unit and the sales effect history of the product of the same type among the products exhibited in the past, the sales promotion information and the sales effect The calculation device according to claim 1, wherein a relationship between the two is calculated. The calculation unit includes:
Based on the exhibition information acquired by the acquisition unit and the history of the number of times of display of the exhibition content of products that have been exhibited in the past, the sales promotion information and the number of times of display of the exhibition content as the sales effect The calculation device according to claim 1, wherein a relationship between the calculation methods is calculated. The calculation unit includes:
The relationship between the sales promotion information and the sales effect as the sales effect is calculated based on the exhibition information acquired by the acquisition unit and the sales history of the product that has been exhibited in the past. The calculation apparatus as described in any one of Claims 1-4. The calculation unit includes:
Based on the exhibition information acquired by the acquisition unit and the history of the ratio that led to the behavior of the seller of the product that has been exhibited in the past, the profit of the seller as the sales promotion information and the sales effect The calculation device according to any one of claims 1 to 5, wherein a relationship between a ratio of reaching an action that leads to an action is calculated. The calculation unit includes:
Based on the exhibition information acquired by the acquisition unit and the history of the selection rate at which the content related to the product that has been exhibited in the past is selected, the relationship between the sales promotion information and the selection rate as the sales effect is obtained. It calculates. The calculation apparatus as described in any one of Claims 1-6 characterized by the above-mentioned. The calculation unit includes:
The relationship between the sales promotion information and the sales effect is calculated for each type of the product based on the exhibition information acquired by the acquisition unit. The calculation device described. The calculation unit includes:
The relationship between the sales promotion information and the sales effect is calculated from the relationship between the keyword of the product, the seller, the CTR, the presence / absence of the postage or the number of product images, and the history of the sales effect of the product exhibited in the past. The calculation device according to any one of claims 1 to 8, wherein: The calculation device according to claim 1, further comprising a presentation unit that presents a relationship between the sales promotion information calculated by the calculation unit and the sales effect. The calculation unit includes:
The relationship between the sales promotion ratio that is the ratio of the sales promotion cost to the product price of the product in the sales promotion information and the sales effect of the product is calculated. The calculation device described in one. A calculation method executed by a calculation device,
An acquisition process for acquiring product listing information;
Based on the exhibition information acquired by the acquisition step, the relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product and the sales effect of the product is calculated. The calculation method characterized by including the calculation process to perform. An acquisition procedure for acquiring product listing information,
Based on the exhibition information acquired by the acquisition procedure, the relationship between the sales promotion information that is information related to the sales promotion cost of the product and serves as a reference for distributing the content related to the product and the sales effect of the product is calculated. A calculation program for causing a computer to execute the calculation procedure.

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