JP2003323573A - Shopping mall tenant support system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of supporting a tenant of a shopping mall by reducing a load of the tenant. <P>SOLUTION: The system intervenes between the tenant and the shopping mall, and it is characterized in that it accesses to a computer (or a homepage) of the shopping mall or the tenant periodically or at appropriate timing by a program, it acquires (downloads) information data that is allowed to be acquired, it discriminates what each acquired piece of information data is relevant to, and it applies predetermined additional measures on the basis of a discriminated type of the information data. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a shopping mall used as B2C and C2C for selling products on the Internet, and in particular, it is necessary to input various kinds of data by a store entrepreneur, which is required when an item is sold in the shopping mall. The present invention relates to a system that can support various operations and can also provide various types of analysis processing information data that contribute to sales and operation of shop owners.

[0002]

2. Description of the Related Art Using the Internet, B is paid attention to the fact that a store is not required, the range of customers is not limited, etc.
2C and C2C transactions are attracting attention. You may open your own homepage and sell products, etc., but if you do not have access to the homepage, you will not be able to know the sale itself, and there is a very small chance that a sale will be successful. In order for many people to know and access it, a separate advertisement or the like is required, and the cost may be enormous.

If a virtual shopping street is formed, and a store is opened and put up for sale in that shopping street, it is expected that the number of customers who will access it will greatly increase depending on the name recognition of the shopping street, and that the store is opened / exhibited at a low cost. A shopping mall that can do this has been put to practical use. Companies / individuals (hereinafter referred to as store owners) who open / list in a shopping mall receive the permission to open / list the store from the shopping mall side, and the items to be listed such as the name / location / contact / payment method of the store The necessary items such as identification number, etc., product standard / outline / feature / price, transaction quantity unit, salable quantity, etc. are registered in the shopping mall side and the product is displayed in the virtual store.

The shopkeeper regularly watches whether or not a purchase request has been sent to the exhibited product, and if the purchase request has been sent, downloads the information data of the purchase request contents from the shopping mall side, For purchase applicants,
Notify that the order has been placed and the expected shipping date of the product (usually e-mail is used), and arrange the shipping of the product. When outsourcing of storage / shipping of products, information data such as shipping address and quantity is sent to the outsourcing destination to instruct shipping. In addition, the store owner needs to perform maintenance of information data regarding products on sale in the shopping mall at an appropriate cycle or time, such as the quantity of products that can be sold, price revision, addition of products for sale, or suspension of sales. .

[0007] Normally, a store operator organizes, aggregates, and processes information data of desired purchase contents downloaded from the shopping mall side so that it can be used as an order report or a shipping instruction, but in some cases, it is done manually. In many cases, the reports and instructions are almost always re-entered. Furthermore, for maintenance and information data update of exhibited products,
In many cases, it is necessary to change the format to the format required by the shopping mall side, and in many cases, manual input is done directly on the shopping mall screen. The information data of the contents of the purchase request downloaded from the shopping mall side is in a format that can be directly used by the software used by the store side, and the order report and shipping instructions have been standardized to provide the necessary information. Even if you use software that can automatically import data, you can watch whether you have a purchase request, click the button to download the purchase request information data, and click the instruction button to issue an order report or send a shipping instruction. There is a need to.

However, in reality, general software that can automatically fetch necessary information data is extremely rare, and it is not easy to match the information data formats. Making a special software is too burdensome for individual store owners. Although opening and listing at a shopping mall can be done easily, as the number of items to be listed increases and the number and number of transactions increase, the maintenance and management of product information, the sending and receiving of e-mails, etc. related to the establishment of transactions, and the sending of products It is said that it will be difficult to make a profit because it requires a considerable amount of manpower and time only for computer work such as confirmation of the exchange of information data related to the.

[0007]

SUMMARY OF THE INVENTION In view of the above problems, the present invention intervenes between a shopkeeper and a shopping mall, analyzes the information data possessed by each side, and converts the information data into required software. By inserting the software at the required location and automatically activating the software, the burden on the shopkeeper is reduced, and the information data can be analyzed and processed as desired to provide it as information data that contributes to operation. It is an object to provide a system that can support a store owner.

[0008]

A shopping mall shopkeeper support system according to the present invention is a system interposed between a shopkeeper and a shopping mall, and a shopping mall or a shopping mall or a shop mall or a shopping mall, depending on a program. By accessing (downloading) the information data that is permitted to be accessed by accessing the computer (which may be a homepage) of the store, it was determined by determining what information data each obtained information data was It is characterized in that predetermined additional measures are taken based on the type of information data.

[0009] The additional measure is to insert the obtained information data individually into a predetermined portion of a predetermined document and deliver the inserted document to a predetermined destination. Can be added or updated, and the obtained information data can be classified, organized, and processed into new information data that contributes to the sales and operation of the person who opens the store in the shopping mall. Alternatively,
The additional measure may be to post an e-mail for inquiries or complaints to the shopkeeper and e-mails for responses to the same in an organized manner on a bulletin board on the web.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION A shopping mall shopkeeper support system of the present invention (hereinafter sometimes abbreviated as shopkeeper support system of the present invention) exchanges information data with shopkeepers who have become members. It is assumed that there is a shopping mall system. Then, the program automatically accesses the computer (which may be a homepage) of the shopping mall or the store, obtains (downloads) the required information data, and adds a predetermined additional information based on the type of the obtained information data. It is basically to take measures.

[0011] Usually, both the information data provided by the shopping mall side to the store and the information data written or updated by the store side in the shopping mall are in the form of electronic data. The information data is usually accompanied by the date and time when it was input or when it occurred. The shopping mall shopkeeper support system of the present invention accesses a computer (which may be a homepage) of the shopping mall or shopkeeper by a program to prepare for the shopkeeper, regularly or at an appropriate time.
Alternatively, it obtains (downloads) the held information data or the information data provided to the store-opener from the shopping mall side.

Then, analyzing each information data,
What kind of information data each individual information data element is related to is determined and confirmed. That is, the identification number of the product, the name and address of the purchaser (the destination of the product), the desired purchase quantity, the inventory quantity, the sellable quantity, the shippable date, and so on. Is determined and confirmed. Further, it may be access information data or the like for the product. The information data provided from the shopping mall side to the store owner is usually provided in the form of general commercial software that is easy to use by many store owners, for example, spreadsheet software. However, it is likely that it will depend on general commercial software. According to the information data of these general commercial software, it is possible to easily determine what the information data element is about.

By cooperating with the shopping mall side, it is possible to directly obtain the necessary raw information data from the shopping mall without using the general commercial software. It is also conceivable that the store side may specify the form of information data prepared by the store store on the premise of using the shopping mall store store support system of the present invention. Also in this case, it is possible to directly obtain the raw information data of the information data prepared by the store owner. As described above, in any case, the obtained information data can be easily analyzed (determined / confirmed).

The analyzed (determined) information data is cut and divided into information data elements, and arranged, processed and used to take necessary additional measures corresponding to the type of the information data. If the additional measure is, for example, automatic delivery of mail, the necessary information data elements are inserted at the required places in the required format. Additional measures, such as instructions and
In the case of allocation or the like, necessary information data elements are reassembled as new information data in a required format. If the additional measure is, for example, registration / update of product information or the like regarding the exhibited product, the information data element is pasted at each position of the browser of the shopping mall.

If the additional measure is, for example, new information data that contributes to the operation of a shopping mall for store openings, the information data elements are grouped by period or classified / sorted by various criteria. It is sorted and made into a list or converted into visual data such as graphs. If the additional measure is, for example, management of inquiry mail, etc., it is organized, sorted, arranged, rewritten, etc. on a bulletin board on the web. These are handled manually by the program, including enabling the program to have the same effect as clicking the necessary item button, if necessary, at regular intervals or at an appropriate time. Automatically, without being carried out.

In order to obtain desired data, such as purchase request (order) data, from a shopping mall, the shopkeeper usually accesses the system of the shopping mall, and the shopkeeper is provided on the screen of the shopping mall. The information data is obtained from the shopping mall by clicking various buttons such as the "download" button. In addition, when registering / changing information data in the shopping mall, enter numerical values or characters in the required fields on the screen of the shopping mall according to the guidance, such as "update" and "new registration". It is done by clicking the button.

The present invention will be described in detail below by exemplifying some of the support functions for shopkeepers realized by the shopkeeper support system of the present invention. However, the embodiment is not necessarily limited to the illustrated embodiment. Conventionally, when a purchase request is sent to an auction item, the information about the purchase request from the shopping mall is usually obtained by the shopkeeper by accessing the shopping mall regularly or at an appropriate time. After confirming the existence of the data (there may be a system in which a purchase request is displayed on the shopping mall screen), click the "Download" button on that screen, Purchase request information data and the like are provided (obtained) to the shopkeeper in a form based on the format determined by the mall side.

The store side that has obtained the purchase request information data confirms the inventory, arranges the replenishment of the products if necessary, issues a shipping instruction, notifies the purchase applicant of an order, notifies the shipping schedule, and the like. For such instructions and notifications, send information data
It is conducted using AX, e-mail, etc. It may be necessary to change the information data obtained from the shopping mall into a format suitable for the instructions, and it is common to manually re-enter the required individual data in the required places in the fax / email etc. Is. The shopkeeper support system of the present invention is
By automating the series of operations including the screen operation, the labor of the store opening person in the shopping mall is reduced, and the store opening person in the shopping mall is supported in sales and operation.

The shopkeeper support system of the present invention in this case will be described with reference to FIG. The shopkeeper support system of the present invention has a product information DB / order information D in the system.
B, customer information DB, inquiry history DB, and other various databases. The purchase applicant accesses the shopping mall and places an order for the purchase request for the displayed commodity (3). Depending on the system of the shopping mall, the shopping mall may send an order reception mail to the purchase applicant at this stage (4).

The store support system of the present invention automatically fetches order data from the shopping mall on a regular basis or at an appropriate time based on the program (5). By analyzing the received order data in the prescribed format of the shopping mall, what data element each data element is (item serial number, purchaser's name / address / contact e-mail address, desired purchase quantity, etc.) ) Is discriminated, and those data elements are pasted at required places such as a predetermined mail document and transmission data format, and an order mail from a store opener to a purchase applicant is automatically delivered (6),
The order information is delivered to the store opening side or automatically delivered in the form of an email (7).

Upon receipt of the order information, the store side confirms the inventory or, if the logistics is outsourced, reserves the inventory for the logistics company (it does not interfere with the shipping instruction) (8 ), The inventory result / shipment (planned) date is transmitted to the store support system of the present invention (9). The estimated shipping date is the business day of the store / logistics company (regular holidays, temporary closures, if data is taken in advance such as suspension dates for shipping due to inventory, etc. are reflected in advance), from the time an order is placed until shipping It is also possible to calculate from the normal time required and the like on the shopkeeper support system side of the present invention. Inventory information on the shopkeeper side is confirmed by the shopkeeper support system of the present invention.
When the rewriting is possible, the transmission of the order information and the transmission of the allocation result are automatically executed by the shopkeeper support system of the present invention.

Based on the data such as the stock allocation result, the shopkeeper support system of the present invention cuts and pastes the required data, and sends an order confirmation mail (planned shipping date, when the inventory does not reach the ordered quantity). Automatically deliver (10) the quantity that can be shipped and the expected delayed shipment of the shortage. When a plurality of formats are prepared for the mail, an appropriate mail format can be selected. Further, if necessary, the program may automatically notify the shopping mall side that the sales contract for the product has been established.

Upon receipt of the order information, the shopkeeper side sends the inventory result / shipment (planned) date to the shopkeeper support system of the present invention, and then ships the product to the purchaser (11). When logistics is outsourced, the logistics company ships the goods to the purchaser based on the stock allocation (11). When the store side outsources the storage / shipping of the exhibited products, the store support system of the present invention sends information data such as the shipping address and quantity to the outsourcing destination (distribution company) for shipment. May be instructed. Further, according to a prior arrangement, arrangement / instruction for supplementing the exhibited commodity can be similarly performed.

Taking the information data for instructing the distribution of merchandise, etc., to the logistics organization as an example, the fixed form has a merchandise item identification number, a merchandise name, a required quantity to be shipped, a shipping destination name (a person who wants to purchase), Information data necessary for shipping products, such as a shipping address (purchasing applicant address), is inserted and included. Then, the store may be notified of the series of measures / operations performed together with the changed information data.

Next, the case of registering the exhibited commodity in the shopping mall or changing the registered items will be described. When listing a new product in a shopping mall, the store owner must specify the product name, standard, product number, price, characteristic
It is customary to manually register the quantity available for sale, the transaction unit, the number of days available for shipping, etc. The same applies to changes in information about registered products (including the end of sales). When listing or registering a single item or a small number of items, the burden on the store is not so great, but if the item to be exhibited is clothing, for example, it is distinguished by size, color (pattern), type of fabric, etc. Therefore, it is often necessary to input a large amount of information data. For example, even when the exhibited product is a used car, the vehicle type, color, year, mileage, etc. are input separately, and further, for example, the exhibited product. In the case of DVD, there are cases where the number of items reaches several thousand to more than 10,000.

The shopkeeper usually makes a database as electronic data on the exhibited products. The store support system of the present invention adds or changes product information from the store's in-house product DB when a program instructs or requests from a store at a specified time (a fixed time agreed with the store). The data of is uploaded to the product information DB (1). Based on the uploaded product information, the program matches the changed amount (difference) with the format of the shopping mall, and automatically registers (2) or updates data such as additions / changes to the shopping mall.

In the shopkeeper support system of the present invention, information data relating to the exhibited commodity is displayed from the database of the electronic data by the type and content of the commodity (name, standard, article number, price, characteristic, salable quantity, transaction unit of the exhibited commodity). It is possible to provide a mode in which a necessary information data element is cut out and pasted in each position of the browser of the shopping mall, for each of the number of days that can be shipped, etc.).
When a store owner changes the in-house product DB, it is convenient to be able to input data such as addition / change of product information while checking how the product is displayed on the shopping mall.
Usually, it is usually necessary to input the addition / change data in the browser of the shopping mall and update the data of the shopping mall before it can be confirmed how it is displayed on the shopping mall.

In the store support system of the present invention, when registering / changing / adding the product information data of a store product, it is confirmed on the virtual shopping mall screen how the product information data is displayed on the shopping mall. However, it is possible to input product information data. The product information data is input while checking the image at the time of registration, the product DB in the store is added / changed, and at the same time, uploading (data transmission) to the store support system of the present invention can be performed. The uploaded merchandise information data is registered / added / changed in a shopping mall (not shown) by the shopkeeper support system of the present invention.

[0029] In addition, the same information is applied to many target products, such as event information when an event such as a discount sale is held, shipping information when the destination area classification and shipping fee are changed with a logistics company, and the like. It may be necessary to insert. It is difficult to input the change / insert information individually for each of these many target products. Based on the same information data to be inserted / changed and the target product list, it is also possible to collectively and automatically perform required data updates by using the insertion function of the program of the shopkeeper support system of the present invention. (Not shown).

The shopkeeper support system of the present invention can acquire access history, purchase history, etc. for exhibited goods, analyze and process them, and contribute to sales, advertisement, and operation of shopkeepers ( (Not shown). In a shopping mall system, it is usually possible to acquire cumulative value information data on the number of accesses and the number of orders for virtual outlets / exhibited products of a store opener. Depending on the shopping mall system, time data for each access / order may be attached. Frequency of access and order by hour, day of the week, month, season, etc. by regularly collecting cumulative access count and purchase count information data from shopping malls and organizing and analyzing the data at intervals You can know.

Download and storage by program
If data is automatically collected and plotted, there is no risk of missing information data. If you have time data, you can also use it. As a result, it becomes possible to measure the effectiveness of advertisements and obtain basic materials for formulating the time to put the exhibited products or the inventory level to be set. It is possible that order trends may give hints for products to be developed later. Further, by analyzing the purchase products of the customer and the trend of the purchase time, it can be a basic material of the guideline for the expansion direction of the products to be opened and the promotion of the products to be opened. Arranging and processing access / order frequency data may include visual display by an automatic graph creation function. Further, not only the data on the number of accesses and the number of orders, but also the number of sales, the amount of sales, etc. can be similarly aggregated, organized, and processed for each appropriate period.

In the shopping mall system,
When the purchase price from the product purchaser and the payment to the store owner are made through the shopping mall, the remittance information data from the product purchaser is also included in the download information data from the shopping mall side to the store owner. It is usually done. Also in this case, the program confirms the remittance information data from the product purchaser as the changed information data. Utilizing the confirmed information data,
The program collates the product shipping information data.
If it is confirmed that there is no discrepancy in the remittance amount by checking the remittance information data and the product delivery information data,
It can be confirmed that the sales act has been completed. After collating the remittance information data with the product delivery information data, necessary measures such as issuing / sending receipts, requesting correction of discrepancies in remittance amount, reminder for delay in remittance, and the like can be performed by the program.

Inquiries, complaints, etc. are often sent by e-mail to the shopkeeper in connection with the exhibited product. Inquiries, complaints, and other e-mails received are usually handled by the person in charge of answering. With e-mail management, the person in charge who responded to the contents of the inquiries and complaints received and the contents of the reply is not the same, and it is difficult for the person in charge on the store side to share it. It tends to be dealt with each time. If the person in charge forgets, it will cause trouble. In the shopkeeper support system of the present invention, e-mails such as inquiries and complaints received are sent together with the reply, for example, in the inquiry DB of the shopkeeper support system of the present invention.
It is also possible to import it into a database, transfer it to a bulletin board, and manage it on the Web (12). By managing on the web, inquiries and complaints can be shared with the parties related to the store, and the history and progress of past inquiries and complaints can be referred together with the answers, and customer correspondence Since there are no mistakes and quick response, it is possible to improve the quality and speed of customer service.

Information about how similar products or similar products are put up and sold at a competitor store can be valuable information for the store owner. In the past, it was necessary to collect competitor information by searching for each product from the search menu and writing down the data for each virtual store in which the store was opened. In the shopkeeper support system of the present invention, it is possible to automatically search for and record the price of the product, the shopkeeper, etc. of the product that competes with the product put up by the shopkeeper, and provide the shopkeeper with the information. In a shopping mall where a store is exhibiting, it is possible to easily collect general information by the classification number such as large classification / medium classification of the product, and by specifying a keyword, more detailed price can be obtained. It is also possible to investigate.

In this case, the information can be transmitted to the computer of the shopkeeper as information data, or can be confirmed as an image by accessing the screen of the shopkeeper support system of the present invention. In the latter case, it is more preferable to click on the name of the displayed store to jump to the display of the original data so that the details can be confirmed in more detail. By widely knowing the selling price of competitors, you can set your own product price, add value such as features, etc.
It can be an important material for improving and changing sales policies, and can also be effective in promoting sales.

[0036]

[Effects of the Invention] By using the shopping mall shopkeeper support system of the present invention, the shopkeeper to the shopping mall can maintain the information data and the like to be posted in the shopping mall along with the exhibition, and purchase the desired product. It will be released from troublesome routine work such as shipping arrangements, various communications to purchase applicants, confirmation of payment of purchase price, communication / reminder of discrepancies in payment of purchase price / delay of payment etc., or it will be directly connected to sales promotion The deaf information data can be provided in a form in which information data such as various types of access / purchase request are analyzed / processed, and the like, which is a great benefit.

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing some examples of shopkeeper support functions that can be performed by the shopkeeper support system of the present invention.

Claims (5)

[Claims] 1. A system intervening between a store and a shopping mall, wherein a program accesses a computer (which may be a homepage) of the shopping mall or the store by a program regularly or at an appropriate time to obtain the information. Information information that is permitted to be obtained (downloaded), it is determined what kind of information data each acquired information data is, and a prescribed additional measure is taken based on the type of the determined information data. A shopping mall store opening support system characterized by that. 2. The shopping mall according to claim 1, wherein the additional measure is to insert the obtained information data individually into a predetermined portion of a predetermined document and deliver the inserted document to a predetermined destination. Store support system. 3. The shopping mall shopkeeper support system according to claim 1, wherein the additional measure is addition or update of information data regarding an exhibited product in the shopping mall. 4. The method according to claim 1, wherein the additional measure is to classify, organize, and process the obtained information data into new information data that contributes to the sales and operation of a person who opens a shopping mall. Shopping mall store support system. 5. The mall opening of a shopping mall according to claim 1, wherein the additional measure is to arrange an e-mail for inquiries or complaints to the shop owner and an e-mail for an answer to the shop on a bulletin board on the web. Support system.