JP6813559B2 - Distribution device, distribution method and distribution program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

In recent years, with the rapid spread of the Internet, sales via the Internet have been actively carried out. For example, there is a product that sells a product on an EC (Electronic Commerce) site and sells the product to a user through such a site.

In such an EC site, an advertisement related to a product is delivered according to a bid price set for each advertisement of the product by a seller who sells the product. For example, as an advertisement distribution by an advertisement distribution server, a technique for preferentially delivering an advertisement having a high bid price is known. According to this technology, it is considered that the sales effect of the product can be enhanced.

JP-A-2010-123104

However, the above-mentioned conventional technique may not always reduce the time and effort of the seller. Specifically, in the above-mentioned conventional technique, since the bid price is set for each advertisement, it is not always possible to reduce the labor of the seller.

The present application has been made in view of the above, and an object of the present application is to provide a distribution device, a distribution method, and a distribution program that can reduce the labor of the seller.

The distribution device according to the present application is acquired by an acquisition unit that acquires conditions related to remuneration imposed on the seller of the transaction target when the transaction target that is the target of electronic commerce is purchased, and the acquisition unit. It is characterized by including a distribution unit that distributes content related to the transaction target according to conditions.

According to one aspect of the embodiment, there is an effect that the labor of the seller can be reduced.

FIG. 1 is a diagram showing an example of distribution processing according to the first embodiment. FIG. 2 is a diagram showing a configuration example of the information providing device according to the first embodiment. FIG. 3 is a diagram showing an example of the exhibition information storage unit according to the first embodiment. FIG. 4 is a diagram showing a configuration example of the distribution device according to the first embodiment. FIG. 5 is a diagram showing an example of the exhibition information storage unit according to the first embodiment. FIG. 6 is a flowchart showing a reception processing procedure by the distribution device according to the first embodiment. FIG. 7 is a flowchart showing a distribution processing procedure by the distribution device according to the first embodiment. FIG. 8 is a diagram showing a configuration example of the distribution device according to the second embodiment. FIG. 9 is a diagram showing an example of the exhibition information storage unit according to the second embodiment. FIG. 10 is a diagram showing an example of the category information storage unit according to the second embodiment. FIG. 11 is a diagram showing an example of the exhibition information storage unit according to the modified example. FIG. 12 is a diagram showing an example of a web page. FIG. 13 is a hardware configuration diagram showing an example of a computer that realizes the function of the distribution device.

Hereinafter, a distribution device, a distribution method, and a mode for implementing the distribution program according to the present application (hereinafter, referred to as “execution”) will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the distribution device, distribution method, and distribution program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(First Embodiment)
[1-1. Delivery process]
First, an example of the distribution process according to the first embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram showing an example of distribution processing according to the first embodiment. FIG. 1 shows an example in which advertising content is distributed to the terminal device 30 by the distribution device 100.

The seller terminal 10 shown in FIG. 1 is an information processing device used by a seller who requests the distribution device 100 to distribute an advertisement for a product. The seller terminal 10 transmits a sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product to the information providing device 20. Here, the sales promotion cost corresponds to, for example, an advertising cost paid by the seller to the manager of the information providing device 20 or the distribution device 100 when the product put up by the seller is purchased.

The information providing device 20 is a web server or the like that provides a web page to the seller terminal 10 or the terminal device 30. For example, the information providing device 20 provides the seller terminal 10 with a web page of a setting screen for setting a sales promotion ratio. As a result, the information providing device 20 receives the sales promotion ratio from the seller terminal 10. Further, the information providing device 20 provides the terminal device 30 with various web pages related to, for example, a shopping site or an auction site that sells the exhibited products.

The terminal device 30 is an information processing device used by a user who browses a web page. For example, the terminal device 30 acquires a web page from the information providing device 20 by accessing the information providing device 20, and displays the acquired web page on a display device (for example, a liquid crystal display). Further, when the web page includes an advertisement space, the terminal device 30 acquires the advertisement content from the distribution device 100 by accessing the distribution device 100, and displays the acquired advertisement content on the web page.

The distribution device 100 is a web server or the like that distributes advertising content. For example, the distribution device 100 distributes the advertisement content to the terminal device 30 based on the sales promotion ratio.

Here, as shown in FIG. 1, it is assumed that the seller who sells the product C11 with the product name “product A” sets the sales promotion ratio “5%”. In this case, the seller terminal 10 transmits the set sales promotion ratio "5%" to the information providing device 20 (step S1). As a result, the information providing device 20 receives the sales promotion ratio of the seller. The information providing device 20 receives the sales promotion ratio not only from the seller shown in FIG. 1 but also from the seller (not shown). Then, the information providing device 20 stores the received sales promotion ratio in association with the seller. Subsequently, the distribution device 100 acquires the sales promotion ratio from the information providing device 20 (step S2). Then, the distribution device 100 stores the acquired sales promotion ratio.

After that, it is assumed that the terminal device 30 transmits the acquisition request of the web page provided by the information providing device 20 to the information providing device 20 (step S3). In this case, the information providing device 20 delivers the web page corresponding to the acquisition request to the terminal device 30 (step S4). As a result, the terminal device 30 acquires the web page including the advertising space. Then, the terminal device 30 transmits a request for acquiring the advertising content displayed in the advertising space to the distribution device 100 (step S5).

Subsequently, the distribution device 100 distributes the content related to the product based on the sales promotion ratio. For example, the distribution device 100 first multiplies a plurality of exhibited products by the selling price of the products and the sales promotion ratio. As a result, the distribution device 100 calculates the sales promotion cost of each product. Then, the distribution device 100 gives priority to the advertisement content of the product having a high calculated sales promotion cost and distributes it to the terminal device 30. In the example of FIG. 1, the distribution device 100 distributes the advertisement content AD11 including the image on which the product C11 is drawn to the terminal device 30 (step S6).

As described above, the distribution device 100 according to the embodiment acquires the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product. In addition, the distribution device 100 distributes content related to the product based on the acquired sales promotion ratio.

As a result, the distribution device 100 can distribute the advertisement content related to the product based on the sales promotion ratio desired by the seller, so that the time and effort of the seller can be reduced. For example, some sellers centrally determine the ratio of product sales promotion costs to product prices. In such a case, since the distribution device 100 receives the sales promotion ratio instead of the sales promotion cost and distributes the advertisement content, it is possible to reduce the trouble of the seller who calculates and sets the sales promotion cost for each product. , The burden of managing sales promotion costs can be reduced. Further, in the distribution device 100, when the product is purchased, the seller pays the manager a sales promotion fee, so that the seller's sales can be improved and the manager's profit can be improved.

[1-2. Configuration of information providing device]
Next, the configuration of the information providing device 20 according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information providing device 20 according to the first embodiment. As shown in FIG. 2, the information providing device 20 includes a communication unit 21, a storage unit 22, and a control unit 25. The information providing device 20 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from an administrator or the like who uses the information providing device 20, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. ) May have.

(About communication unit 21)
The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 21 is connected to the network by wire or wirelessly, and transmits / receives information to / from the seller terminal 10, the terminal device 30, and the distribution device 100 via the network.

(About storage unit 22)
The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 22 has an exhibition information storage unit 23 and a content storage unit 24.

(About exhibition information storage unit 23)
The exhibition information storage unit 23 stores the exhibition information transmitted from the seller terminal 10. Here, FIG. 3 shows an example of the exhibition information storage unit 23 according to the first embodiment. In the example shown in FIG. 3, the exhibition information storage unit 23 has the "exhibitor ID", "product ID", "product name", "product image", "selling price", "sales promotion ratio", and "stock quantity". It has items such as.

The "exhibitor ID" indicates identification information for identifying the exhibitor or the exhibitor terminal 10. The "product ID" indicates identification information for identifying a product to be exhibited by the seller. The "product name" indicates the product name of the product that the seller sells. The "product image" indicates identification information for identifying an image of a product to be exhibited by the seller. In the example shown in FIG. 3, an example in which conceptual information such as "AD11" and "AD21" is stored in the "product image" is shown, but in reality, a still image, a moving image, or a URL (Uniform Resource) is shown. Locator) or the file path name indicating the storage location of these is stored.

The "selling price" indicates the selling price of the product that the seller sells. "Sales promotion ratio" indicates the ratio of sales promotion costs to the selling price of a product. The sales promotion cost is an advertising cost paid by the seller to the manager of the information providing device 20 and the distribution device 100, and is calculated by multiplying the selling price of the product by the sales promotion ratio. "Inventory quantity" indicates the inventory quantity of the product to be exhibited by the seller.

That is, in FIG. 3, the seller identified by the seller ID “SE10” sells the product with the product name “Product A” with the product ID “C11” at the selling price “3000” yen, and the sales promotion ratio is “5”. An example of setting "%" is shown. Further, in FIG. 3, the product image of the product name “Product A” of the product ID “C11” shows an example of “AD11”. Further, FIG. 3 shows an example in which the number of stocks of the product name “Product A” of the product ID “C11” is “100”. Further, in FIG. 3, the seller identified by the seller ID “SE10” sells the product with the product name “Product B” with the product ID “C12” at the selling price “500” yen, and the sales promotion ratio is “0”. An example of setting "%" is shown. Here, the sales promotion ratio "0%" means that the advertisement of the product is not costly.

(About the content storage unit 24)
The content storage unit 24 stores information about the web page. Specifically, the content storage unit 24 stores a web page of a setting screen provided to the seller terminal 10 and a web page of a shopping site or an auction site provided to the terminal device 30.

(About control unit 25)
In the control unit 25, for example, various programs (corresponding to an example of a distribution program) stored in a storage device inside the information providing device 20 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like work on the RAM. It is realized by being executed as an area. Further, the control unit 25 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 25 has a reception unit 26, a transmission unit 27, a reception unit 28, and a distribution unit 29, and realizes or executes an information processing function or operation described below. .. The internal configuration of the control unit 25 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 25 is not limited to the connection relationship shown in FIG. 2, and may be another connection relationship.

(About reception department 26)
The reception unit 26 receives listing information about the products listed by the seller. Specifically, when a product is listed by the seller, the reception unit 26 uses various information about the product such as the product name, product image, selling price, sales promotion ratio, and inventory quantity as the seller terminal. Accept from 10. Then, the reception unit 26 stores the received exhibition information in the exhibition information storage unit 23.

(About transmitter 27)
When the exhibition information is received by the reception unit 26, the transmission unit 27 transmits the exhibition information stored in the exhibition information storage unit 23. Specifically, the transmission unit 27 transmits the exhibition information stored in the exhibition information storage unit 23 to the distribution device 100. The transmission unit 27 may transmit the exhibition information stored in the exhibition information storage unit 23 to the distribution device 100 when the distribution device 100 requests the acquisition of the exhibition information.

(About receiver 28)
The receiving unit 28 receives a content (for example, a web page) acquisition request from the terminal device 30. For example, the receiving unit 28 receives the acquisition request of the web page by the HTTP (Hypertext Transfer Protocol) request or the like.

(About distribution unit 29)
When the receiving unit 28 receives the web page acquisition request, the distribution unit 29 distributes the web page stored in the content storage unit 24. For example, the distribution unit 29 distributes a web page in which a URL for accessing the distribution device 100 is embedded or a web page in which advertising content is already embedded to the terminal device 30.

[1-3. Distribution device configuration]
Next, the configuration of the distribution device 100 according to the first embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the distribution device 100 according to the first embodiment. As shown in FIG. 4, the distribution device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The distribution device 100 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from an administrator or the like who uses the distribution device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may have.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC or the like. The communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from the exhibitor terminal 10, the information providing device 20, and the terminal device 30 via the network.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 has an exhibition information storage unit 121.

(About exhibition information storage unit 121)
The exhibition information storage unit 121 stores the exhibition information transmitted from the seller terminal 10. Here, FIG. 5 shows an example of the exhibition information storage unit 121 according to the first embodiment. In the example shown in FIG. 5, the exhibition information storage unit 121 has the "exhibitor ID", "product ID", "product name", "product image", "selling price", "sales promotion ratio", and "sales promotion cost". , "CTR", "CVR", "stock quantity".

The "exhibitor ID", "product ID", "product name", "product image", "selling price", "promotion ratio", and "stock quantity" shown in FIG. 5 are the "exhibitor ID" shown in FIG. , "Product ID", "Product name", "Product image", "Sales price", "Sales promotion ratio", "Inventory quantity".

"Sales promotion cost" indicates the cost paid by the seller to the manager as an advertising fee. For example, the "sales promotion cost" is calculated by multiplying the "sales price" by the "sales promotion ratio". “CTR” indicates the percentage of selected advertising content for the product. “CVR” indicates an index leading to an action that leads to the profit of the seller who sells the product through the advertising content of the product. For example, "CVR" indicates the ratio of the number of times that conversion (the final result that can be obtained from the content, such as product purchase or material request) is reached to the number of times that the advertisement content is delivered. "Inventory quantity" indicates the inventory quantity of the product to be exhibited by the seller.

That is, in FIG. 5, the seller identified by the seller ID “SE10” sells the product with the product name “Product A” with the product ID “C11” at the selling price “3000” yen, and the sales promotion ratio is “5”. An example of setting "%" is shown. Therefore, in the example of FIG. 5, the sales promotion cost is "150" yen, which is a value obtained by multiplying the selling price "3000" yen by the sales promotion ratio "5%". Further, in FIG. 5, the product image of the product name “Product A” of the product ID “C11” shows an example of “AD11”. Further, FIG. 5 shows an example in which the advertising content of the product with the product name “Product A” of the product ID “C11” is CTR “2%” and CVR “10%”. Further, FIG. 5 shows an example in which the number of products in stock of the product with the product name “Product A” of the product ID “C11” is “100”.

(About control unit 130)
In the control unit 130, for example, various programs (corresponding to an example of the distribution program) stored in the storage device inside the distribution device 100 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like use the RAM as a work area. It is realized by executing as. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 4, the control unit 130 includes an acquisition unit 131, a calculation unit 132, a reception unit 133, an extraction unit 134, and a distribution unit 135, and functions and operations of information processing described below. To realize or execute. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 4, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 2, and may be another connection relationship.

(About acquisition unit 131)
The acquisition unit 131 acquires the exhibition information about the product exhibited by the seller. Specifically, the acquisition unit 131 acquires various information related to the product such as the selling price of the product and the sales promotion ratio from the information providing device 20 as exhibition information. For example, the acquisition unit 131 exhibits when the exhibition information of the product to be exhibited on the shopping site is stored in the exhibition information storage unit 23 of the information providing device 20 or when the acquisition request of the advertisement content is received from the terminal device 30. Information is acquired from the information providing device 20. Then, the acquisition unit 131 stores the acquired exhibition information in the exhibition information storage unit 121.

The acquisition unit 131 is not limited to acquiring the exhibition information from the information providing device 20, and may acquire the exhibition information from the seller terminal 10. For example, the acquisition unit 131 acquires the sales promotion ratio directly from the seller terminal 10.

(About calculation unit 132)
The calculation unit 132 calculates the sales promotion cost based on the sales promotion ratio acquired by the acquisition unit 131. For example, the calculation unit 132 calculates the sales promotion cost by multiplying the selling price of the product by the sales promotion ratio. In addition, the calculation unit 132 stores the calculated sales promotion cost in the exhibition information storage unit 121.

In the example of FIG. 5, the calculation unit 132 calculates the sales promotion cost “150” yen by multiplying the sales price “3000” yen by the sales promotion ratio “5%”. Then, the calculation unit 132 stores the calculated sales promotion cost "150" yen in the "sales promotion cost" of the exhibition information storage unit 121.

(About receiver 133)
The receiving unit 133 receives an advertisement content acquisition request from the terminal device 30 and the information providing device 20. For example, the receiving unit 133 receives an advertisement content acquisition request by an HTTP (Hypertext Transfer Protocol) request or the like.

The device for transmitting the advertisement content acquisition request to the receiving unit 133 differs depending on the delivered web page. For example, when a web page in which a URL for accessing the distribution device 100 is embedded is distributed to the terminal device 30, the receiving unit 133 receives an advertisement content acquisition request from the terminal device 30. Further, when the web page in which the advertisement content is already embedded is delivered to the terminal device 30, the receiving unit 133 receives the request for acquiring the advertisement content from the information providing device 20 that has delivered the web page. In the present embodiment, the receiving unit 133 receives the advertisement content acquisition request from the terminal device 30.

(About extraction unit 134)
When the receiving unit 133 receives the advertisement content acquisition request, the extracting unit 134 extracts the content related to the product based on the sales promotion ratio acquired by the acquiring unit 131. Specifically, the extraction unit 134 preferentially extracts the content related to the product having the high sales promotion cost from the product group for which the sales promotion cost has been calculated by the calculation unit 132. Here, for example, the extraction unit 134 preferentially extracts the content related to the product having the higher sales promotion cost in the product group by placing the listing order for extracting the advertising content higher as the sales promotion cost is higher. .. In addition, the extraction unit 134 may preferentially extract the content related to the product having the high sales promotion cost in the product group by increasing the extraction probability as the sales promotion cost is high. As a result, the extraction unit 134 preferentially extracts the product image corresponding to the product having the high sales promotion cost as the advertising content from the product group for which the sales promotion cost has been calculated by the calculation unit 132. In the example of FIG. 5, the extraction unit 134 extracts the product image “AD13” corresponding to the product C having the highest sales promotion cost of “4000” yen among the products A to D as the advertisement content.

(About distribution unit 135)
The distribution unit 135 distributes the content related to the product based on the sales promotion ratio acquired by the acquisition unit 134. Specifically, the distribution unit 135 distributes the advertisement content extracted by the extraction unit 134 when the reception unit 133 receives the advertisement content acquisition request. For example, when the distribution unit 135 receives the advertisement content acquisition request from the terminal device 30, the distribution unit 135 distributes the product image, which is the advertisement content extracted by the extraction unit 134, to the terminal device 30. When the distribution unit 135 receives the advertisement content acquisition request from the information providing device 20, the distribution unit 135 distributes the advertising content extracted by the extraction unit 134 to the information providing device 20.

[1-4. Reception processing procedure]
Next, the procedure of the reception process by the distribution device 100 according to the first embodiment will be described with reference to FIG. FIG. 6 is a flowchart showing a reception processing procedure by the distribution device 100 according to the first embodiment.

As shown in FIG. 6, the acquisition unit 131 of the distribution device 100 determines whether or not the listing information of the product has been acquired from the seller terminal 10 (step S101). Then, if the acquisition unit 131 has not acquired the exhibition information (step S101; No), the acquisition unit 131 waits until the exhibition information is acquired. On the other hand, when the exhibition information is acquired (step S101; Yes), the calculation unit 132 calculates the sales promotion cost based on the sales promotion ratio set by the seller (step S102). Then, the acquisition unit 131 stores the exhibition information including the calculated sales promotion cost in the exhibition information storage unit 121 (step S103).

[1-5. Delivery processing procedure]
Next, the procedure of the distribution process by the distribution device 100 according to the first embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing a distribution processing procedure by the distribution device 100 according to the first embodiment.

As shown in FIG. 7, the receiving unit 133 of the distribution device 100 determines whether or not the request for acquiring the advertisement content has been received (step S201). Then, if the receiving unit 133 has not received the acquisition request (step S201; No), the receiving unit 133 waits until the acquisition request is received.

On the other hand, when the acquisition request is received by the receiving unit 133 (step S201; Yes), the extracting unit 134 extracts the advertisement content based on the sales promotion ratio (step S202). For example, the extraction unit 134 preferentially extracts the advertising content of a product having a high sales promotion cost.

Subsequently, the distribution unit 135 distributes the advertisement content extracted by the extraction unit 134 to the terminal device 30 that is the transmission source of the advertisement content acquisition request (step S203).

[1-6. Effect of the first embodiment]
As described above, the distribution device 100 according to the first embodiment has an acquisition unit 131 and a distribution unit 135. The acquisition unit 131 acquires the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product. The distribution unit 135 distributes the content related to the product based on the sales promotion ratio acquired by the acquisition unit 131.

Further, in the distribution device 100 according to the first embodiment, the acquisition unit 131 acquires the sales promotion ratio of the product to be exhibited in the exhibition content. The distribution unit 135 distributes the content related to the product as an advertisement displayed on the arbitrary content based on the sales promotion ratio acquired by the acquisition unit 131.

Further, in the distribution device 100 according to the first embodiment, the acquisition unit 131 acquires the sales promotion ratio set by the seller who sells the product.

As a result, the distribution device 100 can distribute the advertisement content related to the product based on the sales promotion ratio desired by the seller, so that the time and effort of the seller can be reduced. Further, since the distribution device 100 receives the sales promotion ratio instead of the sales promotion cost and distributes the advertisement content, it is possible to reduce the trouble of the seller who calculates and sets the sales promotion cost for each product, and also promotes the sales. The burden of managing costs can be reduced. Further, in the distribution device 100, when the product is purchased, the seller pays the manager a sales promotion fee, so that the seller's sales can be improved and the manager's profit can be improved.

Further, the distribution device 100 according to the first embodiment further has a calculation unit 132 for calculating the sales promotion cost by multiplying the sales promotion ratio acquired by the acquisition unit 131 by the product price. Further, the distribution unit 135 preferentially distributes the content related to the product having the high sales promotion cost among the product group for which the sales promotion cost has been calculated by the calculation unit 132.

As a result, the distribution device 100 according to the first embodiment can make the seller set a high sales promotion ratio in order to promote the product, so that the profit of the manager can be improved.

(Second Embodiment)
In the distribution device 100 described in the first embodiment, the sales promotion ratio of the product is set by the seller. In the second embodiment, the process when the sales promotion ratio of the product is set by the seller for each category will be described.

[2-1. Distribution device configuration]
First, the configuration of the distribution device 200 according to the second embodiment will be described with reference to FIG. FIG. 8 is a diagram showing a configuration example of the distribution device 200 according to the second embodiment. As shown in FIG. 8, the distribution device 200 has a storage unit 220 and a control unit 230, which are different from the distribution device 100. The storage unit 220 further includes an exhibition information storage unit 221 having different data items and a category information storage unit 222 as compared with the storage unit 120. The control unit 230 has an acquisition unit 231 having a function different from that of the control unit 130, a calculation unit 232, and an extraction unit 234.

(About exhibition information storage unit 221)
FIG. 9 shows an example of the exhibition information storage unit 221 according to the second embodiment. In the example shown in FIG. 9, the exhibition information storage unit 221 has an item such as "category" as compared with the exhibition information storage unit 121. Further, the exhibition information storage unit 221 does not have an item such as "sales promotion ratio" as compared with the exhibition information storage unit 121.

"Category" indicates the type of product. That is, FIG. 9 shows an example in which the seller with the seller ID “SE10” is selling the product A in the category “drinking water”.

(About category information storage unit 222)
FIG. 10 shows an example of the category information storage unit 222 according to the second embodiment. In the example shown in FIG. 10, the category information storage unit 222 has items such as "exhibitor ID", "category", and "sales promotion ratio".

The "exhibitor ID" indicates the identification information of the seller who has exhibited the product. "Category" indicates the type of product. "Sales promotion ratio" indicates the ratio of sales promotion costs to the product price set for each product category.

That is, FIG. 10 shows an example in which the seller with the seller ID “SE10” sets the sales promotion ratio “5%” for the products in the category “drinking water”. In addition, the seller with the seller ID "SE10" shows an example in which the sales promotion ratio "0%" is set for the products in the category "food". In addition, the seller with the seller ID "SE10" shows an example in which the sales promotion ratio "40%" is set for the products in the category "electric appliances".

(About acquisition unit 231)
The acquisition unit 231 acquires the exhibition information about the product exhibited by the seller. For example, the reception unit 26 of the information providing device 20 receives the exhibition information including the "category" of the product and the "sales promotion ratio" set for each type of the product from the seller terminal 10. Then, the acquisition unit 231 acquires the exhibition information including the "category" of the product and the "sales promotion ratio" set for each type of the product from the information providing device 20. After that, the acquisition unit 231 stores the exhibition information including the "category" of the acquired product in the exhibition information storage unit 221. In addition, the acquisition unit 231 stores the "sales promotion ratio" set for each type of acquired product in the category information storage unit 222.

(About calculation unit 232)
The calculation unit 232 calculates the sales promotion cost based on the sales promotion ratio set for each type of the product acquired by the acquisition unit 231. For example, the calculation unit 232 calculates the sales promotion cost by multiplying the selling price of the product by the sales promotion ratio corresponding to the category of the product.

This point will be described with reference to FIGS. 9 and 10. For example, in the calculation unit 232, since the category of product A is "drinking water", the sales promotion cost "5%" is multiplied by the sales price "3000" yen of product A and the sales promotion ratio "5%" of the category "drinking water". Calculate 150 "yen. In addition, since the category of product C is "electric appliances", the calculation unit 232 multiplies the selling price of product C by "10000" yen by the sales promotion ratio "40%" of the category "electric appliances" to obtain the sales promotion cost " Calculate 4000 "yen. Then, the calculation unit 232 stores the calculated sales promotion cost in the exhibition information storage unit 221.

(About extraction unit 234)
When the receiving unit 133 receives the advertisement content acquisition request, the extracting unit 234 extracts the content related to the product based on the sales promotion ratio set for each type of the product acquired by the acquiring unit 231. Specifically, the extraction unit 234 preferentially extracts the content related to the product having the high sales promotion cost from the product group for which the sales promotion cost has been calculated by the calculation unit 232. For example, the extraction unit 234 extracts the product image corresponding to the product having the high sales promotion cost from the product group for which the sales promotion cost has been calculated by the calculation unit 232 as the advertisement content. In the example of FIG. 9, the extraction unit 234 extracts the product image "AD13" corresponding to the product C having the highest sales promotion cost of "4000" yen among the products A to D as the advertisement content.

(About distribution department 235)
The distribution unit 235 distributes the content related to the product based on the sales promotion ratio corresponding to the type of the product among the sales promotion ratios acquired by the acquisition unit 231. Specifically, the distribution unit 235 distributes the advertisement content extracted by the extraction unit 234 when the reception unit 133 receives the advertisement content acquisition request.

[2-2. Effect of the second embodiment]
As described above, the distribution device 200 according to the second embodiment has an acquisition unit 231 and a distribution unit 235. The acquisition unit 231 acquires the sales promotion ratio set by the seller for each type of product. The distribution unit 235 distributes the content related to the product based on the sales promotion ratio corresponding to the type of the product among the sales promotion ratios acquired by the acquisition unit 231.

As a result, the distribution device 200 according to the second embodiment can set the sales promotion ratio not for each product but for each type of product, so that it is possible to reduce the trouble of setting the sales promotion ratio of the seller.

[3. Modification example]
The distribution device 100 and the distribution device 200 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, other embodiments of the above-mentioned distribution device 100 and the distribution device 200 will be described.

[3-1. Batch setting of sales promotion ratio]
In the above embodiment, the acquisition unit 131 shows an example of acquiring the sales promotion ratio set for each product. However, the present invention is not limited to this example, and the acquisition unit 131 may acquire the sales promotion ratios collectively set for a plurality of products exhibited by the seller.

This point will be described with reference to FIG. FIG. 11 is a diagram showing an example of the exhibition information storage unit 121 according to the modified example. In the example of FIG. 11, the sales promotion ratio is set collectively for a plurality of products exhibited by the seller. Therefore, as shown in FIG. 11, the sales promotion ratio is stored in the exhibition information storage unit 121 in association with the seller ID. In the example of FIG. 11, the sales promotion ratio “20%” is set for the products A to C exhibited by the seller with the seller ID “SE10”.

Then, the calculation unit 132 calculates the sales promotion cost based on the sales promotion ratio set collectively for the plurality of products exhibited by the seller. In the example of FIG. 11, the calculation unit 132 calculates the sales promotion cost “600” yen by multiplying the sales price “3000” yen of the product A by the sales promotion ratio “20%”. Then, the calculation unit 132 stores the calculated sales promotion cost “600” yen of the product A in the exhibition information storage unit 121.

After that, the extraction unit 134 extracts the content related to any of the plurality of products based on the collectively set sales promotion ratio. Then, the distribution unit 135 distributes the content related to the extracted product.

In this way, the distribution device 100 acquires the sales promotion ratios collectively set for the plurality of products exhibited by the seller. Then, the distribution device 100 distributes the content related to any of the plurality of products based on the acquired sales promotion ratio.

As a result, the distribution device 100 can set the sales promotion ratio of a plurality of products to be exhibited by the seller with one setting, so that the time and effort of the seller can be reduced.

[3-2. Delivered based on the value of the content]
Further, in the above embodiment, the distribution device 100 shows an example of distributing the content related to the product based on the sales promotion cost. However, the present invention is not limited to this example, and the distribution device 100 may distribute the content based on an index value indicating the value of the content related to the product.

This point will be described with reference to FIG. The calculation unit 132 of the distribution device 100 calculates an index value indicating the value of the content based on the sales promotion cost. Specifically, the calculation unit 132 calculates eCPM (effective cost per mill) as an index value indicating the value of the content.

As an example, the calculation unit 132 calculates the eCPM based on the sales promotion cost and the content selection rate. For example, the calculation unit 132 calculates the eCPM by multiplying the sales promotion cost and the CTR of the content related to the product.

As another example, the calculation unit 132 calculates the eCPM based on the sales promotion cost and the ratio leading to the profit of the seller who sells the product. For example, the calculation unit 132 calculates the eCPM by multiplying the sales promotion cost and the CVR.

As another example, the calculation unit 132 calculates the eCPM based on the sales promotion cost and the area of the display frame on any content on which the content related to the product is displayed. For example, the calculation unit 132 calculates the eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

As another example, the calculation unit 132 calculates the eCPM based on the sales promotion cost and the user attribute of the user of the terminal device that is the source of the content acquisition request. Here, the user attribute is a demographic attribute indicating demographic user attribute information and a psychographic attribute indicating a user's sense of values, lifestyle, personality, preference, and the like. For example, the calculation unit 132 calculates the eCPM with a high correction when the field of interest to the user and the type of the product are the same. On the other hand, when the field of interest to the user and the type of product are different, the calculation unit 132 calculates the eCPM with a low correction.

For example, the calculation unit 132 calculates the eCPM using the selling price p, the sales promotion ratio R, the click rate CTR, the conversion rate CVR, and the area S as shown in the following formula (1).

eCPM = p * R * CTR * CVR / S ... (1)

Then, the distribution device 100 preferentially distributes the content related to the product having a high eCPM in the product group for which the eCPM has been calculated.

In this way, the distribution device 100 according to the modified example calculates an index value indicating the value of the content based on the sales promotion cost. Then, the distribution device 100 preferentially distributes the content related to the product having the higher index value in the product group for which the index value has been calculated by the calculation unit 132.

As a result, the distribution device 100 can preferentially distribute high-value advertising content, so that the profit of the administrator can be improved.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the content selection rate.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates the index value based on the sales promotion cost and the ratio leading to the profit of the seller who sells the product.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the area of the display frame on any content on which the content is displayed.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the user attribute of the user of the terminal device that is the source of the content acquisition request.

As a result, the distribution device 100 according to the modified example can calculate the index value with high accuracy, so that the profit of the manager can be further improved.

[3-3. Delivered using probability]
In the above embodiment, the distribution device 100 shows an example in which content related to a product having a high sales promotion cost is preferentially distributed. However, the present invention is not limited to this example, and the distribution device 100 may distribute the content with a higher probability as the product has a higher sales promotion cost.

This point will be described with reference to FIG. In the example of FIG. 11, the sales promotion cost of the product A is "600" yen. The sales promotion cost of the product B is "100" yen. The sales promotion cost of the product C is "2000" yen. The sales promotion cost of the product D is "300" yen.

In this case, the distribution device 100 distributes the contents related to the product A, the product B, the product C, and the product D at a ratio of 600: 100: 2000: 300. For example, the distribution device 100 distributes the content related to the product A with a probability of "20%" obtained by dividing the sales promotion cost "600" of the product A by the total value "3000" of the sales promotion costs of the products A to D.

In this way, the distribution device 100 distributes the content with a higher probability as the product with the higher sales promotion cost calculated by the calculation unit 132.

As a result, the distribution device 100 can also distribute the content of the product having a low sales promotion cost, so that the types of content to be distributed to the user can be increased.

[3-4. Content emphasis]
In the above embodiment, the distribution device 100 may distribute the content emphasized according to the sales promotion cost.

For example, the distribution device 100 distributes the content by increasing the size of the font included in the content as the sales promotion cost is higher. In another example, the distribution device 100 distributes the content by making the color of the font included in the content more conspicuous as the sales promotion cost is higher. In another example, the distribution device 100 increases the size of the content and distributes the content as the sales promotion cost increases.

In this way, the distribution device 100 distributes the emphasized content according to the sales promotion cost.

As a result, the distribution device 100 can make the advertisement stand out as the sales promotion cost is higher, so that the higher the sales promotion cost, the higher the advertising effect.

[3-5. Anti-spam]
In the above embodiment, the distribution device 100 may distribute the content related to the product whose sales promotion cost or product price is higher than a predetermined threshold value.

For example, the distribution device 100 distributes the content by increasing the size of the font included in the content as the sales promotion cost is higher. In another example, the distribution device 100 distributes the content by making the color of the font included in the content more conspicuous as the sales promotion cost is higher. In another example, the distribution device 100 increases the size of the content and distributes the content as the sales promotion cost increases.

In this way, the distribution device 100 distributes the content excluding the content related to the product whose sales promotion cost or product price calculated by the calculation unit 132 is higher than the predetermined threshold value.

As a result, the distribution device 100 can exclude the advertisement content of the listed product for which the sales promotion ratio or the product price is set unreasonably high from the advertisement content of the distribution candidate, and is therefore listed as spam without the intention of selling. It is possible to prevent the distribution of the advertisement content of the product.

[3-6. Exclusive distribution of inventory]
In the above embodiment, when the sales promotion ratio is equal to or higher than a predetermined threshold value, the distribution device 100 is placed in a display frame included in the exhibition content in which the product is exhibited from the content group related to the product exhibited by the seller who exhibited the product. Extract the content to be delivered, and if the sales promotion ratio is below a predetermined threshold, extract the content to be delivered to the display frame from the content group related to the product sold by the seller or the content group related to the product sold by another seller. You may.

This point will be described with reference to FIG. FIG. 12 is a diagram showing an example of a web page. The web page W1 is a web page of a shopping site that sells the product "CI" of "Company X". As shown in FIG. 12, the web page W1 has advertising space SP1 to SP3 on which the advertising content is displayed.

Here, it is assumed that the distribution device 100 has received the advertisement content acquisition request from the terminal device 30. In this case, when the sales promotion ratio set by the "X company" that exhibited the product "CI" is equal to or higher than a predetermined threshold value, the distribution device 100 is a web page from the content group related to the product exhibited by the "X company". The content to be delivered to the advertising space SP1 to SP3 included in W1 is extracted. In the example of FIG. 12, when the sales promotion ratio is equal to or higher than a predetermined threshold value, the distribution device 100 distributes the contents AD11 to AD13 related to the products exhibited by "Company X". As a result, as shown in FIG. 12, the content AD11 to AD13 related to the product exhibited by "Company X" is displayed in the advertising space SP1 to SP3.

On the other hand, when the sales promotion ratio is equal to or less than a predetermined threshold value, the distribution device 100 shifts from the content group related to the product exhibited by "Company X" or the content group related to the product exhibited by another seller to the advertising space SP1 to SP3. Extract the content to be delivered. In the example of FIG. 12, when the sales promotion ratio is equal to or less than a predetermined threshold value, the distribution device 100 has content AD21 related to the product exhibited by "Company Y", content AD31 related to the product exhibited by "Company Z", and "Company W". Distributes the content AD41 related to the products exhibited by. As a result, in the advertising space SP1 to SP3, as shown in FIG. 12, the content AD21 related to the product exhibited by "Y company", the content AD31 related to the product exhibited by "Z company", and the product exhibited by "W company" Content AD41 for is displayed.

In this way, when the sales promotion ratio is equal to or higher than a predetermined threshold value, the distribution device 100 distributes the product from the content group related to the product to be exhibited by the seller who exhibited the product to the display frame included in the exhibition content in which the product is exhibited. If the sales promotion ratio is less than or equal to a predetermined threshold, the content to be delivered to the display frame is extracted from the content group related to the product exhibited by the seller or the content group related to the product exhibited by another seller. ..

As a result, the distribution device 100 can monopolize the advertising space when the sales promotion ratio is set to a predetermined threshold value or more, so that the seller can set the sales promotion ratio high. Therefore, the distribution device 100 can improve the profit of the administrator.

[3-7. Setting the sales promotion ratio]
In the above embodiment, the distribution device 100 may acquire the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance.

For example, the distribution device 100 prepares in advance a low-margin, high-selling plan that realizes high sales by setting a high sales promotion ratio and distributing a large amount of advertising content. In another example, the distribution device 100 prepares in advance a plan that realizes a high profit margin by setting a low sales promotion ratio and suppressing sales promotion costs.

Then, the distribution device 100 acquires the sales promotion ratio by having the seller select a desired plan from the plans prepared in advance. Subsequently, the distribution device 100 distributes the content related to the product based on the acquired sales promotion ratio.

In this way, the distribution device 100 acquires the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance. In addition, the distribution device 100 distributes content related to the product based on the acquired sales promotion ratio.

As a result, the distribution device 100 can set the sales promotion ratio simply by selecting from the plans prepared in advance, so that the time and effort of the seller can be reduced.

The distribution device 100 may accept the sales promotion ratio by having the seller set an upper limit of the sales promotion ratio. In this case, the distribution device 100 may dynamically change the sales promotion ratio within a range that does not reach the set upper limit of the sales promotion ratio. For example, the distribution device 100 sets the sales promotion ratio closer to the upper limit as the number of products in stock increases. On the other hand, the distribution device 100 sets the sales promotion ratio lower so as to be farther from the upper limit as the number of products in stock is smaller.

[3-8. Product content]
In the above embodiment, the distribution device 100 may distribute the advertisement content including the image in which the product is drawn as the content related to the product.

Specifically, the distribution device 100 distributes advertising content including a product image of the product as content related to the product. For example, the distribution device 100 distributes advertising content in which a product name or a company name of a seller and a product image are combined. A URL for accessing the sales page for selling the product is embedded in the advertisement content of the product. As a result, for example, when the advertisement content displayed on the terminal device 30 is clicked by the user, the product transitions to the sales page of the product corresponding to the advertisement content. Further, when the distribution device 100 has many characters included in the product image of the product, the distribution device 100 may distribute the advertisement content adopting the other product image of the product.

In this way, the distribution device 100 distributes the advertisement content including the image in which the product is drawn as the content related to the product.

As a result, the distribution device 100 can easily grasp the product advertised by the advertising content, so that the advertising effect can be enhanced.

[3-9. Billing by content distribution]
In the above embodiment, the information providing device 20 may calculate a charge amount to be charged to the seller as a sales promotion fee.

For example, the information providing device 20 calculates the billing amount to be charged to the seller as the sales promotion cost by multiplying the sales promotion ratio received from the seller terminal 10 and the selling price of the product. Then, when the product is sold, the information providing device 20 charges the seller the calculated billing amount. As a result, the seller pays the cumulative value of the billing amount charged as the sales promotion fee.

Not limited to the information providing device 20, the distribution device 100 may calculate the charge amount charged to the seller as the sales promotion cost. For example, the distribution device 100 calculates the cumulative total of charges charged to the seller when the product is sold. Then, the distribution device 100 charges the seller for the calculated billing amount, for example, every predetermined period. As a result, the seller pays the cumulative value of the billed amount charged as the sales promotion fee every predetermined period.

Further, the distribution device 100 is not limited to the case where the product is sold, but also when the content related to the product is distributed, when the distributed advertisement content is clicked, or when the web page for selling the product is browsed. You may calculate the cumulative total of the charges charged to. Further, the distribution device 100 may calculate the cumulative total of the billing amount charged to the seller even when the product is purchased without going through the distributed advertisement content.

In this way, the information providing device 20 or the distribution device 100 calculates the billing amount to be charged to the seller as the sales promotion cost.

As a result, the information providing device 20 or the distribution device 100 can record the billing amount for the distribution of the content, so that the profit of the administrator can be increased.

[3-10. Acquisition of sales promotion ratio]
In the above embodiment, not only the information providing device 20 but also the distribution device 100 may acquire the sales promotion ratio from the seller terminal 10. In this case, the distribution device 100 stores the sales promotion ratio acquired from the seller terminal 10 in the exhibition information storage unit 121. Then, the distribution device 100 may share information on the sales promotion ratio by transmitting the sales promotion ratio stored in the exhibition information storage unit 121 to the information providing device 20.

[3-11. Others]
Further, in the above embodiment, the user operation for selecting the link area of the advertisement content or the web page is described as "click", but the user operation is not limited to the click operation using the mouse. For example, the above-mentioned "click" may be an operation of tapping the advertisement content or the like with a finger or an operation of selecting the advertisement content or the like by the line of sight.

Further, in the above embodiment, the example in which the advertisement content is superimposed on the web page is shown, but the content displayed on top of the advertisement content is not limited to the web page. For example, when the screen of a mobile phone game or the like includes an advertisement display area, the above-mentioned advertisement content may be displayed on top of the game screen or the like.

Further, in the above embodiment, the advertisement content has been described as an example, but the content displayed on the web page is not limited to the advertisement content for the purpose of advertising. For example, the above-mentioned advertising content may be content for notifying weather information, earthquake disaster information, and the like.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in any unit according to various loads and usage conditions. It can be integrated and configured. For example, the acquisition unit 131 and the reception unit 133 shown in FIG. 4 may be integrated.

[3-12. Hardware configuration]
Further, the distribution device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the distribution device 100 will be described as an example. FIG. 13 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the distribution device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 50 and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 includes, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Is.

For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the communication network 50.

[3-13. effect〕

As described above, in the distribution device 100 according to the modified example, the acquisition unit 131 acquires the sales promotion ratios collectively set for the plurality of products exhibited by the seller. The distribution unit 135 distributes the content related to any of the plurality of products based on the sales promotion ratio acquired by the acquisition unit 131.

As a result, the distribution device 100 according to the modified example can set the sales promotion ratio of a plurality of products to be exhibited by the seller with one setting, so that the trouble of the seller can be reduced.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value indicating the value of the content based on the sales promotion cost. The distribution unit 135 preferentially distributes the content related to the product having the higher index value in the product group for which the index value has been calculated by the calculation unit.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the content selection rate.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates the index value based on the sales promotion cost and the ratio leading to the profit of the seller who sells the product.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the area of the display frame on any content on which the content is displayed.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 calculates an index value based on the sales promotion cost and the user attribute of the user of the terminal device that is the source of the content acquisition request.

As a result, the distribution device 100 according to the modified example can calculate the index value with high accuracy, so that the profit of the manager can be further improved.

Further, in the distribution device 100 according to the modified example, the calculation unit 132 distributes the content with a higher probability as the product has a higher sales promotion cost calculated by the calculation unit 132.

As a result, the distribution device 100 according to the modified example can also distribute the content of the product having a low sales promotion cost, so that the types of content to be distributed to the user can be increased.

Further, in the distribution device 100 according to the modified example, the distribution unit 135 distributes the content emphasized according to the sales promotion cost calculated by the calculation unit 132.

As a result, in the distribution device 100 according to the modified example, the higher the sales promotion cost, the more conspicuous the advertisement. Therefore, the higher the sales promotion cost, the higher the advertising effect.

Further, in the distribution device 100 according to the modified example, the distribution unit 135 distributes the content related to the product whose sales promotion cost or product price calculated by the calculation unit 132 is higher than a predetermined threshold value.

As a result, the distribution device 100 according to the modified example can exclude the advertisement content of the exhibited product for which the sales promotion ratio or the product price is set unreasonably high from the advertisement content of the distribution candidate, so that spam is unintentionally sold. It is possible to prevent the distribution of the advertising content of the product listed as.

Further, in the distribution device 100 according to the modified example, when the sales promotion ratio acquired by the acquisition unit 131 is equal to or higher than a predetermined threshold value, the distribution unit 135 is selected from the content group related to the product exhibited by the seller who exhibited the product. Content to be delivered to the display frame included in the listing content on which the product is listed is extracted, and if the sales promotion ratio is below a predetermined threshold, the content group related to the product to be listed by the seller or another seller will list it. Extract the content to be delivered to the display frame from the content group related to the product.

As a result, the distribution device 100 according to the modified example can monopolize the advertising space when the sales promotion ratio is set to a predetermined threshold value or more, so that the seller can set the sales promotion ratio high. Therefore, the distribution device 100 can improve the profit of the administrator.

Further, in the distribution device 100 according to the modified example, the acquisition unit 131 acquires the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance. In addition, the distribution unit 135 distributes the content related to the product based on the sales promotion ratio acquired by the acquisition unit 131.

As a result, the distribution device 100 according to the modified example can set the sales promotion ratio only by selecting from the plans prepared in advance, so that the trouble of the seller can be reduced.

Further, in the distribution device 100 according to the modified example, the distribution unit 135 distributes the advertisement content including the image in which the product is drawn as the content related to the product.

As a result, the distribution device 100 according to the modified example can easily grasp the product advertised by the advertising content, so that the advertising effect can be enhanced.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

10 Exhibitor terminal 20 Information providing device 30 Terminal device 100 Distribution device 121 Exhibition information storage unit 131 Acquisition unit 132 Calculation unit 133 Reception unit 134 Extraction unit 135 Distribution unit

Claims (19)

With the acquisition department that acquires the value of the reward that is charged to the seller of the transaction target when the transaction target that is the target of electronic commerce is purchased and that changes according to the price of the transaction target. ,
A distribution device having a distribution unit that distributes content related to the transaction target with a priority according to a value acquired by the acquisition unit. The distribution device according to claim 1, wherein the distribution unit distributes content related to the transaction target according to a priority calculated based on a value acquired by the acquisition unit. The claim is characterized in that the distribution unit distributes the content related to the transaction target according to the priority calculated based on the value acquired by the acquisition unit and the value of the content related to the transaction target. Item 2. The distribution device according to item 1 or 2. The distribution unit is any one of claims 1 to 3, characterized in that the distribution unit distributes the content related to the transaction target as an advertisement displayed in arbitrary content according to the value acquired by the acquisition unit. The delivery device described in. The distribution device according to any one of claims 1 to 4, wherein the acquisition unit acquires a value set by a seller who sells the transaction target. The acquisition unit acquires the value set for each type of transaction target by the seller who sells the transaction target.
Claims 1 to 5 characterized in that the distribution unit distributes content related to the transaction target according to a priority based on a condition corresponding to the type of the transaction target among the values acquired by the acquisition unit. The distribution device according to any one of them. The acquisition unit acquires values collectively set for a plurality of transaction targets to be exhibited by the seller who sells the transaction target.
One of claims 1 to 6, wherein the distribution unit distributes content related to any of the plurality of transaction targets according to a priority based on a value acquired by the acquisition unit. The delivery device described in. The distribution unit is characterized in that, as the value acquired by the acquisition unit, the content related to the transaction target having a high value of the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the transaction target is preferentially distributed. The distribution device according to any one of claims 1 to 7. Claims 1 to 8 characterized in that the distribution unit distributes the content related to the transaction target according to the priority calculated based on the value acquired by the acquisition unit and the selection rate of the content. The distribution device according to any one of them. The distribution unit distributes the content related to the transaction target according to the priority calculated based on the value acquired by the acquisition unit and the ratio leading to the profit of the seller who sells the transaction target. The distribution device according to any one of claims 1 to 9, wherein the distribution device is characterized by the above. The distribution unit distributes the content related to the transaction target according to the priority calculated based on the value acquired by the acquisition unit and the area of the display frame on any content on which the content is displayed. The distribution device according to any one of claims 1 to 10. The distribution unit obtains the content related to the transaction target according to the priority calculated based on the value acquired by the acquisition unit and the user attribute of the user of the terminal device that is the source of the acquisition request for the content. The distribution device according to any one of claims 1 to 11, characterized in that distribution is performed. The distribution device according to any one of claims 1 to 12, wherein the distribution unit distributes the content emphasized according to a value acquired by the acquisition unit. The distribution device according to any one of claims 1 to 13, wherein the distribution unit excludes content related to a transaction target whose value acquired by the acquisition unit satisfies a predetermined condition from the distribution target. .. When the value acquired by the acquisition unit satisfies a predetermined condition, the distribution unit changes the content group related to the transaction target to be exhibited by the seller who exhibited the transaction target to the listing content to which the transaction target is exhibited. Content to be delivered to the included display frame is extracted, and if the value does not meet the predetermined conditions, the content group related to the transaction target exhibited by the seller or the content group related to the transaction target exhibited by another seller is used. The distribution device according to any one of claims 1 to 14, wherein the content to be distributed to the display frame is extracted. The acquisition unit acquires the value selected by the seller who sells the transaction target among the values prepared in advance.
The distribution device according to any one of claims 1 to 15, wherein the distribution unit distributes content related to the transaction target according to a value acquired by the acquisition unit. The distribution device according to any one of claims 1 to 16, wherein the distribution unit distributes advertising content including an image in which the transaction target is drawn as content related to the transaction target. It is a distribution method executed by the distribution device.
An acquisition process that acquires the value of the reward that is imposed on the seller of the transaction target when the transaction target that is the target of electronic commerce is purchased and that changes according to the price of the transaction target. ,
A distribution method including a distribution process for distributing content related to the transaction target with a priority according to a value acquired by the acquisition process. An acquisition procedure for acquiring the value of the reward that is imposed on the seller of the transaction target when the transaction target that is the target of the electronic commerce is purchased and that changes according to the price of the transaction target. ,
A distribution program characterized in that a computer executes a distribution procedure for distributing content related to the transaction target with a priority according to a value acquired by the acquisition procedure.

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