JP7313060B2 - Seller Support Method, Seller Support Program, and Seller Support System - Google Patents

Description

The present invention relates to an exhibitor support method, an exhibitor support program, and an exhibitor support system.

Sales sites such as EC (electronic commerce) sites and shopping malls are established on the Internet.

In general, on this type of sales site, there are two types of services: a service in which the seller ships the product to the purchaser himself, and a service in which the seller delivers the product to the distribution center of the sales site, and entrusts the distribution center with inventory management and shipping of the product. The latter service is specifically described here.
FIG. 7 is a diagram illustrating an example of this type of sales site service.
Hereinafter, description will be made along the numbers shown in the figure.

(1) The exhibitor registers, on the sales site, exhibition information such as the price and condition of the product to be exhibited.

(2) The exhibitor creates a delivery plan with the sales site, including information necessary for delivering the product to the distribution center of the sales site.

(3) The exhibitor delivers the product to the distribution center (warehouse operated by the sales site) via the carrier according to the delivery plan.

(4) The distribution center manages the inventory of the delivered products.

(5) The sales site manages product listings. For example, when the same product is put up by multiple sellers, the sales site decides who will take the cart (hereafter referred to as the "cart winer") from among the multiple sellers according to the rules set by the sales site. The sales site displays the exhibition price of the product of the cart acquirer on the sales screen as a representative price of the product.

(6) When the purchaser simply performs the “purchase procedure to add the product to the cart” on the sales screen, the sales site puts the corresponding product of the cart acquirer into the purchaser's cart. The cart here is electronic data including a purchase list, and data is managed for each purchaser on the sales site. The purchaser performs purchase procedures and pays for the items in the cart via the sales screen of the sales site.

(7) The sales site transmits the purchase information of the purchaser to the distribution center.

(8) The distribution center packs and ships the product based on the purchase information.

(9) Products shipped from the distribution center are delivered to the purchaser via a carrier or the like.

(10) The sales site makes payment for the purchased product to the exhibitor's electronic account.

In such a sales site, it is desirable for the exhibitor to monitor changes in conditions such as product sales and competitors' prices, and to timely adjust the prices of the products being exhibited. However, it is practically difficult for an exhibitor who puts up a large number of products (for example, tens to thousands of items) to constantly monitor price changes of these products and make price adjustments one by one.

Non-Patent Literature 1 discloses a technique to the effect that "when a competitor who is exhibiting the same product changes the price, change information is received from the sales site and the price is automatically changed for the sales site."

capsule-z, “How to Use Pricer: About Automatic Price Changes”, [online], [Searched September 27, 2019], Internet <URL: https://web.archive.org/web/20190927063806/https://help.pricetar.com/?p=75>

With the technique of Non-Patent Document 1, the price is automatically changed in a timely manner based on the price change of competing products. Therefore, the exhibitor does not need to constantly monitor the competitive price for each product. In addition, the product price of the exhibitor is less likely to deviate from the range of the market price of the product, and sales chances are less likely to be missed.

By the way, the exhibitor needs to take into consideration expenses such as advertising costs that fluctuate on a daily basis when selling products. In addition, it is preferable for the exhibitor to provide advertisements that are effective in promoting sales of the product.

SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to develop techniques for supporting exhibitors in providing advertisements.

In order to solve the above-mentioned problems, one representative exhibitor support method of the present invention is an exhibitor support method in which a computer system communicates with an exhibitor terminal and a sales site, and supports procedures between the exhibitor terminal and the sales site, comprising an exhibition management step of managing an exhibition price of a product for the sales site, and an advertisement management step of managing the provision of advertisements regarding the product to the sales site, wherein both the exhibition management step and the advertisement management step are linked, and the other is linked according to the processing result of at least one of the steps. It is characterized by processing.

According to the present invention, it becomes possible to manage advertisement provision in cooperation with exhibition management, and to develop techniques for supporting exhibitors.

Problems, configurations, and effects other than those described above will be clarified by the following description of the embodiments.

FIG. 1 is a block diagram showing an exhibitor support system 100. As shown in FIG. FIG. 2 is a flow chart (1/4) explaining an example of the exhibitor support method. FIG. 3 is a flow chart (2/4) explaining an example of the exhibitor support method. FIG. 4 is a flow chart (3/4) explaining an example of the exhibitor support method. FIG. 5 is a flowchart (4/4) explaining an example of the exhibitor support method. FIG. 6 is a flow chart explaining an exhibition price, minimum price, and points adjustment routine. FIG. 7 is a diagram for explaining an example of the service of the sales site. FIG. 8 is a diagram showing how the seller terminal 200 and the sales site 300 directly communicate with each other.

<Case where the present invention is not used>
First, prior to a detailed description of the embodiments, a case in which the exhibitor support system of the present invention is not used will be described.

FIG. 8 is a diagram showing how the seller terminal 200 and the sales site 300 directly communicate with each other.

In the figure, sales site 300 comprises listing/price revision platform 310 and advertising platform 320 .

The exhibition/price revision platform 310 is composed of a server operated by the sales site 300, a server program, and the like, and provides the exhibitor terminal 200 with an exhibition management WEB page for the exhibitor to manage the exhibition and price of the product.

The exhibitor operates the exhibition management WEB page on the browser of the exhibitor terminal 200 to transmit the exhibition setting and price setting of the product to the exhibition/price revision platform 310 . The exhibition/price revision platform 310 reflects the exhibition settings and price settings transmitted from the seller terminal 200 on the sales screen of the sales site 300 .

Also, the exhibitor operates the exhibition management WEB page on the browser of the exhibitor terminal 200 to request the exhibition/price revision platform 310 for commission information such as sales commission and storage fee, and competition information such as the price of competing products. The exhibition/price revision platform 310 responds to the request transmitted from the seller terminal 200 and returns commission information and competition information to the exhibition management WEB page of the seller terminal 200 .

On the other hand, the advertising platform 320 is composed of a server operated by the sales site 300, a server program, and the like, and provides the seller terminal 200 with an advertisement management WEB page for the seller to manage the placement of advertisements and the setting of CPC (Cost Per Click: the bid amount of the advertising fee generated per click of viewing the advertisement).

The exhibitor operates the advertisement management WEB page on the browser of the exhibitor terminal 200 to transmit the advertisement placement and CPC (Cost Per Click) settings to the advertisement platform 320 . The advertisement platform 320 reflects the advertisement placement and CPC setting transmitted from the exhibitor terminal 200 to the advertisement provision of the sales site 300 .

Also, the exhibitor operates the advertisement management WEB page on the browser of the exhibitor terminal 200 to request the advertisement platform 320 for advertisement-related information such as advertisement cost. The advertisement platform 320 responds to a request transmitted from the exhibitor terminal 200 and returns advertisement-related information to the advertisement management WEB page.

Thus, from the exhibitor terminal 200 side, it is necessary to operate the listing/price revision platform 310 and the advertising platform 320 independently via respective dedicated WEB pages. Therefore, from the standpoint of the seller who operates the seller terminal 200, it was practically difficult to closely coordinate the operations on both platforms.

Therefore, for example, the following problems arise.
The cost of goods includes the following costs:
(1) Advertising cost (managed by advertising platform 320)
(2) Purchasing cost (ascertained by the exhibitor)
(3) Shipping costs (managed by the listing/price revision platform 310)
(4) Sales commission of the sales site (managed by the listing/price revision platform 310 side)
(5) Sales site storage fee (warehouse storage fee managed by the listing/price revision platform 310)
(In addition, depending on the sales site, the shipping cost in (3) above is not managed as "shipping cost", but is managed as part of the "profit" paid by the purchaser. In that case, the shipping cost that is offset from the profit received by the seller may be managed separately by the sales site even though it is the cost of the product.)

In this manner, cost specifications are managed separately in listing/price platform 310 and advertising platform 320 . Therefore, it is difficult for sellers who directly communicate with sales site 300 to grasp the total cost of each product. As a result, it has been difficult to rapidly adjust product prices in response to the fluctuating overall costs associated with serving advertisements.

Hereinafter, an embodiment for improving such problems will be specifically described.

<Regarding the exhibitor support system 100 of the first embodiment>
FIG. 1 is a block diagram showing an exhibitor support system 100. As shown in FIG.

In the figure, exhibitor support system 100 communicates with exhibitor terminal 200 and sales site 300 (including exhibition/price revision platform 310 and advertising platform 320) via network NN.

This exhibitor support system 100 includes an exhibition management section 110 and an advertisement management section 120 . The exhibition management unit 110 performs the process of managing the exhibition price of the product for the exhibition/price revision platform 310 of the sales site 300 on behalf of the seller. The advertisement management unit 120 performs the process of managing the provision of advertisements regarding products to the advertisement platform 320 of the sales site 300 on behalf of the exhibitor.

Here, the exhibition management unit 110 further includes a price rule setting unit 111, a lowest price setting unit 112, a competitive price monitor unit 113, and a price adjustment unit 114.

The price rule setting unit 111 provides the exhibitor terminal 200 with operation means for presetting rules for adjusting product prices (hereinafter referred to as “price rules”), and receives setting of price rules from the exhibitor terminal 200 .

The lowest price setting unit 112 determines the lowest price of a product based on price rules.

The competitive price monitor unit 113 constantly monitors the price of the competing product (competitive price) at frequent intervals (or by immediately responding to each information notification) by receiving information notification from the sales site 300 regarding rival products (competitive products) that compete by being identical or similar to the seller's product.

The price adjustment unit 114 adjusts the exhibition price of the product based on price rules, competitive prices, and the like. The price adjuster 114 sets the adjusted listing price to the listing/price revision platform 310 of the sales site 300 .

On the other hand, the advertisement management section 120 has an advertisement budget adjustment section 121 and an advertisement setting section 122 .

The advertising budget adjustment unit 121 adjusts the advertising budget (the amount set in the advertising platform 320 as the upper limit of advertisement provision) in cooperation with the exhibition price adjustment by the exhibition management unit 110 according to the difference between the exhibition price and the lowest price.

The advertisement setting unit 122 makes new settings and changes settings for providing advertisements to the advertising platform of the sales site 300 in accordance with the adjustment of the advertising budget.

<Regarding the exhibitor support program of Example 1>
Such an exhibitor support system 100 is configured as a computer system including a CPU (Central Processing Unit), a memory, and the like as hardware. Various functions of the exhibitor support system 100 are realized by the hardware executing a program stored in a computer-readable medium. Part or all of this hardware may be replaced by a dedicated device, a general-purpose machine learning machine, a DSP (Digital Signal Processor), an FPGA (Field-Programmable Gate Array), a GPU (Graphics Processing Unit), a PLD (programmable logic device), or the like. Further, by configuring a cloud system by concentrating or distributing part or all of hardware and programs on a server on a network, a plurality of exhibitor terminals 200 (users) may be provided with seller support methods, which are various functions of the exhibitor support system 100.

<Regarding the seller support method of Example 1>
Next, the exhibitor support method will be described.

2 to 5 are flow charts explaining an example of the exhibitor support method.
Description will be made below along the step numbers shown in the figure.

Step S<b>01 : The exhibition management unit 110 provides the exhibitor terminal 200 with an operation screen for designating the merchandise to be put up by the exhibitor.

Step S02: By operating this operation page on the browser of the exhibitor terminal 200, the exhibitor designates the product to be exhibited and inputs the product condition (new or used condition). Further, the exhibitor operates the exhibitor terminal 200 to input the minimum profit, overhead expenses, purchase cost, shipping cost, etc. as basic data of product cost. These pieces of input information are transmitted from the exhibitor terminal 200 to the exhibition management unit 110 as exhibition information. In addition, the exhibitor can change the basic data at any time in accordance with subsequent changes in minimum profit, expenses, purchase cost, and shipping cost.

Step S03: The price rule setting unit 111 in the exhibition management unit 110 provides the exhibitor terminal 200 with an operation screen for setting the price rule of the product in advance, and receives the setting of the price rule for automatically changing the exhibition price, minimum price, and points of the product from the exhibitor.

The exhibition price here is the price of the product presented on the sales screen of the sales site 300 when the seller acquires the cart.
Also, the lowest price is the lower limit when adjusting the exhibition price.

Furthermore, points are a kind of score data accumulated each time a purchaser purchases a product. The purchaser of the product can accumulate the points given by the exhibitor and use them appropriately for the payment of the purchase price on and after the next time.

A price rule sets one or more price adjustment conditions based on competitive prices, sales conditions, product costs, minimum prices, etc., in order to automatically change such listing prices and points.

For example, as price rules, it is possible to set a price rule that adjusts prices following competitive prices, a price rule that prioritizes avoidance of expenses, a price rule that emphasizes the lowest price or the lowest price, a price rule that emphasizes selling out even if the lowest price or the lowest price is ignored, a price rule that prioritizes inventory clearance, and a composite price rule that combines these price rules by priority or weighting for each situation or period. If the seller does not need to set a price rule for each product, the price rule setting unit 111 can automatically set a standard price rule that has been set relatively frequently as a default.

Step S04: The exhibition management unit 110 inquires of the sales site 300 about the product specified in step S02, and checks whether the sales screen for the product already exists. If there is a product sales screen, the exhibition management unit 110 proceeds to step S07. On the other hand, when the sales screen does not exist, such as when the product identification code of the product does not exist on the sales site 300, the exhibition management unit 110 judges that it is <<a new exhibition of a new product on the sales site 300>>, and shifts the operation to step S05.

Step S<b>05 : The exhibition management unit 110 newly registers product information on the exhibition/price revision platform 310 of the sales site 300 and receives a product identification code from the sales site 300 .

Furthermore, the exhibition management unit 110 provides the exhibitor terminal 200 with a screen creation page that guides the creation of a new sales screen. The exhibitor inputs the product image, product description, product specifications, layout information, etc. required for the sales screen according to the guide on this screen creation page. The exhibition management unit 110 creates a product sales screen based on the information input to the screen creation page. The exhibition management unit 110 newly registers the created sales screen on the exhibition/price revision platform 310 of the sales site 300 .

Step S06: Normally, the new sales screen is released to the sales site 300 with a delay after several days have passed, including registration of product listing information, new assignment of product identification numbers, delivery of products to the warehouse by the seller, and registration of delivery at the distribution center. The exhibitor cannot anticipate that the sale screen will be released several days after the listing process of the product. As a result, the exhibitor cannot provide an advertisement in time with the new release of the sales screen, even though the sale of the new product has been started, resulting in a loss of sales opportunities.

Therefore, in cooperation with the judgment of <<new exhibition of the new product at the sales site 300>> by the exhibition management unit 110, the advertisement management unit 120 performs a reservation operation for newly setting advertisement provision with little delay from the new opening of the new sales screen. Specifically, the advertisement management unit 120 uses the price monitor function of the exhibition management unit 110 to continuously monitor the timing of the new release of the sales screen. When the advertisement management unit 120 discovers that the sales screen has been newly opened to the public, the advertisement management unit 120 quickly makes new settings for providing advertisements after confirming the status of the seller's cart acquisition.

In this way, in a form linked to the judgment of <<new exhibition of new merchandise at sales site 300>> by the exhibition management part 110, the advertisement start corresponding to the start of sales of the new merchandise is reserved and automatically executed by the advertisement management part 120. - 特許庁

Step S07: The competitive price monitor section 113 in the exhibition management section 110 sets to receive notifications from the sales site 300 regarding competitive products that are the same as or similar to the exhibited product, and starts price monitoring (continues if already started). Here, price monitoring may be performed only for competing products within the sales site 300, or a wide range of price monitoring may be performed including competing products on a network such as another sales site.

Step S08: The advertisement management unit 120 inquires about advertisement-related data to the advertisement platform 320 of the sales site 300. Based on the number of times the advertisement for the product is clicked (the number of advertisements provided) and the number of times the product is sold (number of sales) within the number of the advertisements provided, the advertisement management unit 120 obtains the ratio from the provision of the advertisement to the sale as the conversion rate.

It should be noted that before or immediately after the advertisement of the product is provided, such data is insufficient, so an effective conversion rate cannot be obtained. In that case, the advertisement management unit 120 does not set the conversion rate and uses the recommended CPC as described later. Note that the advertisement management unit 120 may employ a standard conversion rate that is set by default.

Step S<b>09 : The price adjustment unit 114 in the exhibition management unit 110 adjusts the exhibition price, minimum price, and points of the product in cooperation with the advertisement-related processing result of the advertisement management unit 120 . Details of this operation will be described later (FIG. 6).

Step S10: In conjunction with the “adjustment of product exhibition price, minimum price, and points” of the exhibition management unit 110 in step S09, the advertisement budget adjustment unit 121 of the advertisement management unit 120 calculates the difference of (exhibition price - points - minimum price) as a price margin. The advertisement budget adjusting unit 121 multiplies the price allowance by the number N of the products to be exhibited, thereby obtaining the maximum budget that can be used for the advertisement of the product. The advertising budget adjustment unit 121 calculates the advertising budget by allocating part of the maximum budget to the advertising budget frame. For example, the advertising budget adjustment unit 121 sets a value obtained by multiplying the maximum budget by a predetermined ratio (hereinafter referred to as "advertising budget allocation A") as the advertising budget.
Advertising budget = (exhibition price - points - lowest price) x number of listings N x advertisement budget allocation A

The advertisement budget adjusting unit 121 sets the calculated advertisement budget in the advertisement platform 320 as the upper limit amount of advertisement provision. It is also possible to adjust the advertising budget, which is the upper limit amount of advertisement provision, by increasing or decreasing the advertising budget allocation A as necessary.

Therefore, in association with "automatic adjustment of exhibition price, points, or minimum price" and "increase/decrease in number N of exhibitions" by the exhibition management unit 110, the advertisement management unit 120 follows and automatically adjusts the advertisement budget of the product.

Step S21: Based on the conversion rate, the advertisement management unit 120 predicts the required number of clicks on the advertisement required until the product is sold (for example, all products are sold). The advertisement management unit 120 obtains a value obtained by dividing the advertisement budget by the required number of clicks as an expected CPC. The advertisement management unit 120 automatically adjusts the CPC value according to this expected CPC.

For example, a value obtained by multiplying the expected CPC by a predetermined coefficient (hereinafter referred to as “CPC distribution B”) is set as the CPC automatic adjustment value.

CPC automatic adjustment value = [(exhibition price - point - minimum price) x number of listings N x ad budget allocation A / required clicks] x CPC allocation B

The advertisement management unit 120 transmits the automatic adjustment value of the CPC to the advertisement platform of the sales site 300 to newly set advertisement provision or change the advertisement provision setting. It is also possible to adjust the CPC, which is the bid unit price of the advertisement, by increasing or decreasing the advertisement budget allocation A or the CPC allocation B as necessary.

In this way, the CPC setting by the advertisement management unit 120 is automatically performed in a form linked to the "automatic adjustment of the exhibition price, points, or minimum price" and "increase/decrease change in the number of exhibitions N" by the exhibition management unit 110.
Depending on the sales site 300, an API (Application Programming Interface) for returning the recommended CPC calculated by the sales site 300 for each product is prepared. Therefore, when data such as a conversion rate is insufficient, the recommended CPC obtained by calling the API may be set as the CPC as it is. Also, the CPC may be determined using this recommended CPC as a reference material.

Step S<b>22 : The exhibition management unit 110 acquires the product purchase history from the exhibition/price revision platform 310 of the sales site 300 . Based on this purchase history, the exhibition management unit 110 manages the period during which the product is not sold as an inventory period.

Step S23: The exhibition management unit 110 determines whether or not the inventory period has exceeded a predetermined threshold th1. For example, the threshold th1 is a boundary value for determining whether the sales of the product are high or low based on the inventory period. When the inventory period exceeds the threshold th1, the exhibition management unit 110 proceeds to step S24. Otherwise, the exhibition management unit 110 moves the operation to step S25.

Step S24: When the inventory period exceeds the threshold th1, the advertising management unit 120 automatically sets the advertising platform 320 of the sales site 300 to newly start providing advertisements or to increase opportunities for providing advertisements.

For example, the advertisement management unit 120 can newly start providing advertisements or increase opportunities to provide advertisements by increasing the above-mentioned advertisement budget allocation A or CPC allocation B and setting advertisements of the advertisement platform 320 .
In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in a form that cooperates with the monitoring of the inventory period by the exhibition management unit 110 .

Step S25: The exhibition management unit 110 sets the exhibition/price revision platform 310 of the sales site 300 to receive notification each time the cart status of the product changes. With this setting, the exhibition management unit 110 can be notified from the sales site 300 about the timing of obtaining or losing a cart (cart switching timing).

Step S26: When the timing of acquiring the cart of the product is detected, the exhibition management section 110 shifts the operation to step S27. Otherwise, the exhibition management unit 110 moves the operation to step S28.

Step S27: In synchronization with the "timing of acquiring the cart" detected by the exhibition management unit 110, the advertisement management unit 120 makes new settings or changes settings for providing advertisements.

For example, the advertisement management unit 120 increases the advertisement budget allocation A or CPC allocation B described above and sets the advertisement of the advertisement platform 320, thereby newly starting advertisement provision without missing the timing of acquiring the cart, or increasing opportunities for advertisement provision, thereby increasing product sales.

In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in a form that cooperates with the cart acquisition timing detection by the exhibition management unit 110 .

Step S28: Upon detecting the timing at which the product cart is lost, the exhibition management unit 110 proceeds to step S29. Otherwise, the exhibition management unit 110 moves the operation to step S41.

Step S29: In synchronization with the "timing when the cart is lost" detected by the exhibition management unit 110, the advertisement management unit 120 newly starts providing advertisements or sets advertisements on the advertising platform 320 of the sales site 300 to increase opportunities for providing advertisements.

Incidentally, during the cart loss period, the seller's advertisement is not displayed on the sales site 300 . Therefore, there is no advertising cost and no loss for the seller even if the advertisement provision is set during the cart loss period.

On the other hand, when it is assumed that the sales site 300 sets the advertisement setting as a priority condition for acquiring the cart, it is possible to increase the next chance of acquiring the cart by setting the advertisement to newly start providing advertisements or to increase the opportunity of providing advertisements at the timing of the loss of the cart.
In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in cooperation with the detection of the cart loss timing by the exhibition management unit 110 .

Step S41: The exhibition management unit 110 receives notification of the cart status of the merchandise from the exhibition/price revision platform 310 of the sales site 300, and determines whether or not the cart is being alternately shared between the seller and the competitor.

When it is determined that the cart is in a scrambled state, the exhibition management unit 110 shifts the operation to step S42. Otherwise, the exhibition management unit 110 moves the operation to step S43.
Step S<b>42 : Based on the determination of the cart scramble state, the advertisement management unit 120 makes new settings or changes settings for providing advertisements.

When it is assumed that the sales site 300 sets the advertisement setting as a priority condition for acquiring the cart, the chance of acquiring the cart can be increased by setting the advertisement to newly start providing advertisements or to increase the opportunity of providing advertisements in the state of scramble for carts.

Conversely, it is also possible to change settings to stop the provision of advertisements or to reduce the chances of providing advertisements in the cart scramble state. For example, if the cart is moved to competing products immediately after the seller's advertisement is provided, the advertisement will not necessarily lead to sales for the seller. Therefore, by stopping or reducing the provision of advertisements in a cart scramble state, it is possible to suppress the provision of advertisements with a relatively low sales effect and the advertising costs thereof.
In this manner, the advertisement setting by the advertisement management unit 120 is automatically performed in a form that cooperates with the determination of the status of the cart scramble by the exhibition management unit 110 .

Step S<b>43 : The exhibition management unit 110 acquires the cart history of the sales screen from the exhibition/price revision platform 310 of the sales site 300 . Based on this cart history, the exhibition management unit 110 manages the period during which the seller has lost the cart as a non-cart period.

Step S44: The exhibition management unit 110 determines whether or not the non-cart period exceeds a predetermined threshold th2. For example, the threshold th2 is a boundary value for judging whether or not an increase in the non-cart period affects sales of products. When the non-cart period exceeds the threshold th2, the exhibition management unit 110 proceeds to step S45. Otherwise, the exhibition management unit 110 moves the operation to step S46.

Step S45: When the non-cart period exceeds the threshold th2, the advertisement management unit 120 sets the advertisement of the advertisement platform 320 of the sales site 300 so as to newly start advertisement provision or increase opportunities for advertisement provision.

When it is assumed that the sales site 300 sets the advertisement setting as a condition to give priority to cart acquisition, the next chance of acquiring the cart can be increased by setting the advertisement to newly start providing advertisements or to increase opportunities for providing advertisements in response to the extension of the non-cart period.
In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in a form that cooperates with the determination of the non-cart period by the exhibition management unit 110 .

Step S<b>46 : The exhibition management unit 110 acquires the exhibition price history of the product from the exhibition/price revision platform 310 of the sales site 300 . Based on this exhibition price history, the exhibition management unit 110 detects the timing at which the price competition with competing products enters a lull (hereinafter referred to as "price lull timing").

Step S47: When the timing of the price lull has entered, the exhibition management unit 110 proceeds to step S48. Otherwise, the exhibition management unit 110 moves the operation to step S61.

Step S48: In synchronization with the price lull timing, the advertisement management unit 120 makes new settings or changes settings for providing advertisements.

For example, when the price lulls in the cart acquisition state, the advertising management unit 120 sets the advertising platform 320 of the sales site 300 to newly start providing advertisements or increase opportunities for providing advertisements. Since price fluctuations do not occur for a while at this price lull timing, a stable increase in sales can be expected by providing advertisements during the period when the exhibition price is stable.

In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in cooperation with the determination of the price lull timing by the exhibition management unit 110 .

Step S<b>61 : The exhibition management unit 110 acquires information on the presence or absence of competing products from the exhibition/price revision platform 310 of the sales site 300 . Detect cases where there is no competing product in the first place, or cases where there is no competing product in stock as a single state.

Step S62: If the sales site 300 is in a single state where there is no competing product, the exhibition management unit 110 proceeds to step S63. Otherwise, the exhibition management unit 110 moves the operation to step S64.

Step S63: Depending on the determination of the independent state, the advertisement management unit 120 makes new settings or changes settings for providing advertisements.

For example, in the single state, the advertisement management unit 120 sets the advertisement of the advertisement platform 320 of the sales site 300 so as to newly start advertisement provision or increase opportunities for advertisement provision. As a result, a stable increase in sales can be expected by providing advertisements independently.

In this way, the advertisement setting by the advertisement management unit 120 is automatically performed in a form that cooperates with the determination of the single state by the exhibition management unit 110 .

Step S<b>64 : The exhibition management unit 110 continuously monitors changes in product sales, sales, and inventory period after the advertisement management unit 120 newly sets or changes the setting of advertisement provision. In cooperation with the monitoring result of this exhibition management unit 110, the advertisement management unit 120 determines the effectiveness of advertisement provision.

Step S65: The advertisement management unit 120 determines whether or not the provision of the advertisement has a predetermined effect based on the determination of the effectiveness of the provision of the advertisement. For example, it is determined whether or not the effect of increasing sales by providing advertisements exceeds the increase in advertising costs. Also, it is determined whether or not the shortening of the inventory period (the effect of reducing the inventory cost and inventory risk) by providing the advertisement outweighs the increase in the advertisement cost.

If the provision of the advertisement has achieved a predetermined effect, the advertisement management unit 120 maintains the setting of the provision of the advertisement, and returns the operation to step S07. On the other hand, if the provision of the advertisement does not produce the desired effect, the advertisement management unit 120 proceeds to step S66.

Step S66: The advertising management unit 120 sets the advertising platform 320 to interrupt the provision of the advertisement or reduce the chances of providing the advertisement because the provision of the advertisement does not produce the desired effect. For example, the advertisement management unit 120 reduces the advertisement budget allocation A or the CPC allocation B to set the advertisement of the advertisement platform 320, thereby interrupting the advertisement provision or reducing the opportunity of advertisement provision. After this operation, the advertisement management unit 120 returns the operation to step S07.

<Adjustment routine for listing price, minimum price, and points>
Next, the "exhibition price, minimum price, and point adjustment routine" in step S09 described above will be described.

FIG. 6 is a flow chart specifically explaining the exhibition price, minimum price, and point adjustment routine described in step S09.

This adjustment routine is executed quickly and as needed in accordance with changes in circumstances, such as "when the price monitor detects a change in competitive prices such as the listing price of a cart acquirer", "when a change in the cost of listing a product is detected", and "when a change in the cost of advertising a product is detected".

This adjustment routine will be described below according to the step numbers shown in the figure.

Step S101: The advertisement management unit 120 determines whether or not settings for providing advertisements have been made for the products on display. If advertisement provision setting has been performed, the advertisement management unit 120 moves the operation to step S102. Otherwise, the advertisement management unit 120 moves the operation to step S105.

Step S<b>102 : The advertisement management unit 120 acquires the advertisement cost of the product generated by providing the advertisement for the product (advertisement clicks, etc.) by referring to the advertisement-related information from the advertisement platform 320 of the sales site 300 .

Step S103: The advertisement management unit 120 predicts future advertisement costs for product sales (for example, total sales) at the sales site 300 based on the conversion rate obtained in step S08.

Step S104: The advertisement management unit 120 estimates the advertisement cost required for selling the product based on the current advertisement cost and the prediction of the future advertisement cost.

Step S105: The exhibition management unit 110 acquires basic data such as the minimum profit, expenses, purchase cost, and shipping cost for the product.

Step S106: The listing management unit 110 obtains the sales commission and storage fee incurred for the merchandise by inquiring the listing/price revision platform 310 of the sales site 300 about the listing-related information.

Step S107: The exhibition management unit 110 predicts future sales commissions and storage fees for product sales (for example, total sales) based on the number of products in stock, sales, inventory period, and the like.

Step S108: The exhibition management unit 110 estimates the sales commission and storage fee required for selling the product based on the sales commission and storage fee up to now and the prediction of the future sales fee and storage fee.

Step S109: The exhibition management unit 110 adjusts the exhibition price, minimum price, and points by applying product costs (advertising cost, minimum profit, overhead expenses, purchase cost, shipping cost, sales commission, storage fee, etc.) and competitive prices to the price rule set in step S06. For example, the lowest price setting unit 112 of the exhibition management unit 110 automatically adjusts the lowest price of the product within the range of avoiding cost below cost (or long-term inventory) based on the conditions defined in the price rule. Furthermore, the price adjustment unit 114 of the exhibition management unit 110 automatically adjusts the exhibition price and points so as to follow the competitive price within a range not lower than the lowest price.

In this manner, the exhibition price and the like are automatically adjusted by the exhibition management unit 110 in a form linked to the advertisement cost managed by the advertisement management unit 120 .

<Effects of Example 1, etc.>

(1) In the first embodiment, the exhibition management unit 110 communicates with the exhibition/price revision platform 310 on behalf of the seller, and automatically manages the exhibition price of the product. In addition, the advertisement management unit 120 communicates with the advertisement platform 320 on behalf of the seller, and automatically manages the provision of advertisements for products. Furthermore, the exhibition management unit 110 and the advertisement management unit 120 exchange processing information with each other at any time or in a timely manner. Therefore, it is possible to perform advertisement management at a suitable timing in cooperation with the processing result of exhibition management. In addition, it becomes possible to perform exhibition management at a suitable timing in cooperation with the processing result of advertisement management.

(2) In Example 1, in cooperation with the exhibition price adjustment by the exhibition management unit 110, the advertisement management unit 120 automatically adjusts the advertisement budget according to the difference between the exhibition price and the lowest price. Therefore, even in a situation where the exhibition price is changed and the budget frame that can be used for the advertising budget fluctuates, it is possible to flexibly adjust the provision of advertisements based on the advertising budget that is automatically adjusted at appropriate timing.

(3) In the first embodiment, the advertisement management unit 120 adjusts the advertisement budget according to the difference of (exhibition price−point−minimum price) in cooperation with the adjustment of the exhibition price and points by the exhibition management unit 110 . Therefore, it is possible to flexibly adjust the provision of advertisements based on the advertising budget, which is automatically adjusted at the appropriate timing, even in a situation where the budget frame that can be used for the advertising budget fluctuates due to changes in points other than the listing price.

(4) In Example 1, the advertisement management unit 120 predicts the number of clicks required to sell the product based on the conversion rate from provision of advertisement to sale, and sets CPC (Cost Per Click) in the advertisement platform 320 according to the value obtained by dividing the advertisement budget by the number of required clicks. Therefore, it becomes possible to flexibly adjust the CPC according to the conversion rate situation.

(5) In Example 1, the exhibition management unit 110 obtains the inventory period during which the product is not sold. On the other hand, the advertisement management unit 120 newly sets or changes the setting of advertisement provision according to the change in the length of the inventory period. Therefore, it is possible to flexibly adjust the provision of advertisements in response to changes in product sales.

(6) In the first embodiment, the exhibition management unit 110 monitors cart switching timings at the sales site 300 when products of sellers acquire or lose carts. On the other hand, the advertisement management unit 120 performs new setting or setting change of advertisement provision in synchronization with this cart switching timing. Therefore, ad serving can be adjusted without missing an opportunity to win a cart. In addition, it is possible to quickly take measures to adjust the provision of advertisements at the timing when the cart is lost.

(7) In the first embodiment, the exhibition management unit 110 determines whether or not the sales site 300 is in a state of scramble for carts between products and competing products. On the other hand, the advertisement management unit 120 makes new settings or changes settings for providing advertisements in cooperation with the determination of the cart scramble state. For example, if the provision of advertisements affects the conditions for acquiring a cart, it is possible to increase the likelihood that the products of the exhibitor will win the cart by adjusting the provision of advertisements in the state of scramble for carts.

(8) In Example 1, the exhibition management unit 110 determines a non-cart period during which the merchandise of the exhibitor cannot be taken from the cart on the sales site 300 . On the other hand, the advertisement management unit 120 newly sets or changes the setting of advertisement provision according to the determination of the non-cart period. Therefore, it becomes possible to adjust advertisement serving as a countermeasure against sales decline due to prolonged non-cart period.

(9) In the first embodiment, the exhibition management unit 110 determines the price lull timing at which the price competition between the product and the competing product on the sales site 300 stops. On the other hand, the advertisement management unit 120 performs new setting or setting change of advertisement provision in synchronization with this price lull timing. Therefore, the exhibitor can obtain stable sales by adjusting the provision of advertisements without missing an opportunity when the price is stable.

(10) In the first embodiment, the exhibition management unit 110 determines whether or not there is a competitive product that competes with the product on the sales site 300 or whether the product is out of stock (single state). On the other hand, the advertisement management unit 120 performs new setting or setting change of advertisement provision according to the determination of the single state. Therefore, ad serving can be adjusted to increase sales without missing a stand-alone opportunity.

(11) In Example 1, the advertisement management unit 120 obtains the advertisement cost generated at the sales site 300 . On the other hand, the exhibition management unit 110 adjusts the exhibition price of the product according to the advertising cost, and sets the adjusted exhibition price to the sales site 300 . Therefore, it is possible to automatically adjust the listing price to match the advertising cost in cooperation with the change in the advertising cost.

(12) In Example 1, the advertisement management unit 120 predicts the advertisement cost required until the product is sold based on the conversion rate from advertisement provision to sales. On the other hand, the exhibition management unit 110 adjusts the exhibition price of the product according to the predicted advertising cost, and sets the adjusted exhibition price to the sales site. Therefore, it is possible to automatically adjust the listing price in response to additional advertising costs in the future.

(13) In the first embodiment, the exhibition management unit 110 obtains the exhibition timing at which the sales screen is newly opened to the public on the sales site after a period such as completion of delivery of the product has passed. On the other hand, the advertisement management unit 120 automatically newly sets advertisement provision of the product in cooperation with the detection of the exhibition timing. Therefore, it is possible to start providing advertisements without missing a chance to launch a new product.

In addition, from the seller's point of view, without waiting for time lags such as product delivery completion or code number acquisition, it is possible to reserve advertisement settings at the timing when advertisement settings are possible (advertisement possible timing) at the time of listing registration. This eliminates the need for the seller to repeatedly confirm whether or not the advertisement setting is possible and the waiting time. In addition, by starting the provision of advertisements with little delay from the advertisement-ready timing, it is possible to start the provision of advertisements without missing a chance to start selling the products on the sales site 300 .

<Supplementary Matters for Examples>
In addition, the present invention is not limited to the above-described embodiments, and includes various modifications. For example, the above-described embodiments have been described in detail to facilitate understanding of the present invention, and are not necessarily limited to those including all the steps and configurations described. Further, it is possible to delete some steps and configurations of the embodiments, and to add or replace other steps and configurations.

Further, in the above-described embodiment, in order to make the explanation easier to understand, the functions of the sales site 300 (the listing/price revision platform 310 and the advertising platform 320) are taken as an example, and the corresponding roles of the exhibitor support system 100 (the listing management unit 110 and the advertisement management unit 120) are explained. However, the invention is not so limited. For example, it is preferable to flexibly design the division of roles between the exhibition management unit 110 and the advertisement management unit 120 according to the actual functions of the sales site 300 .

Moreover, the conditions for obtaining carts at the sales site 300 are determined independently by the sales site 300 . Therefore, the cart acquisition conditions described above are merely hypothetical conditions for the sake of clarity of explanation.

Furthermore, in the embodiment described above, an example of setting advertisement provision based on threshold determination or the like has been described. However, the invention is not so limited. For example, table data or a group of conditions may be referred to for exhibition management information, and advertisement management may be performed based on the reference results. In addition, it is also possible to refer to table data or a group of conditions for advertisement management information, and perform exhibition management based on the reference result.

Further, in the above-described embodiments (see FIGS. 2 to 5), the repetition frequency and interval of the motion are not limited. However, it is preferable to configure the server of the exhibitor support system 100 so as to improve immediacy such as hourly, minutely, or secondly rather than dayly. For example, every time a notice is received from the sales site 300, the exhibitor support system 100 immediately responds to the operation, thereby making it possible to reliably increase sales without missing a sales opportunity for the exhibitor as much as possible.

Furthermore, in the above-described embodiment, the operation for setting the advertisement during the non-cart period has been described. However, if the number of advertisements provided by the seller is large and the maximum number of advertisements set by the sales site 300 can be reached, the advertisements for the products that have entered the non-cart period may be set to be discontinued. In that case, it becomes possible to efficiently allocate the frame for providing advertisements that have been terminated due to the non-cart to another product acquired in the cart. Such an operation can also be realized by changing the advertisement setting according to the cart switching timing.

Also, in the above-described embodiment, the operation of setting advertisements for each product has been described for the sake of easy understanding of the description. However, the invention is not so limited. For example, advertisement settings may be made for each product group or campaign consisting of a plurality of products. For example, the listing management unit 110 may manage listings in units of product groups or campaigns, and in conjunction with this, the advertisement management unit 120 may manage advertisements in units of product groups or campaigns. Further, for example, the exhibition management unit 110 may perform exhibition management for one or more featured products in a product group or campaign, and in cooperation with this, the advertisement management unit 120 may perform advertisement management for each product group or campaign.

Furthermore, in the above-described embodiment, by learning (such as machine learning) the relationship between the provision of advertisements and changes in sales, the appropriate timing for providing advertisements for products may be automatically determined and the advertisements may be provided. Even in that case, it is possible to implement the coordinated operation of the above-described exhibition management unit 110 and advertisement management unit 120 as a base.

In addition, in the above-described embodiment, various modes are possible as the expression of the advertisement of the sales site 300. FIG. For example, when a viewer searches for a product on the sales site 300, the advertisement may be a display mode in which the product is displayed in a top frame or a separate frame of the search results. Furthermore, advertisements may be expressions of natural advertisements (so-called native advertisements) that are not conscious of being advertisements.

NN network 100 exhibitor support system 110 exhibition management unit 111 price rule setting unit 112 lowest price setting unit 113 competitive price monitor unit 114 price adjustment unit 120 advertisement management unit 121 advertisement budget adjustment unit 122 advertisement setting unit 200 exhibitor terminal 300 sales site 310 exhibition/price revision platform 320 advertisement platform

Claims (17)

An exhibitor support method in which a computer system communicates with an exhibitor terminal and a sales site and supports procedures between the exhibitor terminal and the sales site,
an exhibition management step in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site ;
an advertisement management step in which the computer system causes the sales site to provide advertisements related to the product;
Both steps of the listing management step and the advertising management step cooperate to perform processing ,
The listing management step includes:
a price rule setting step of providing the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receiving the setting of the price rule from the seller terminal;
a minimum price determination step of determining the minimum price of the product based on the set price rule;
a competitive price monitor step of monitoring a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment step of adjusting the exhibition price of the product based on the price rule and the competitive price and setting the adjusted exhibition price on the sales site;
The advertising management step includes:
an advertising budget adjustment step of adjusting an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price in the exhibition management step;
and an advertisement setting step of newly setting or changing the setting of the advertisement provision according to the adjustment of the advertisement budget.
An exhibitor support method characterized by: An exhibitor support method in which a computer system communicates with an exhibitor terminal and a sales site and supports procedures between the exhibitor terminal and the sales site,
an exhibition management step in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site;
an advertisement management step in which the computer system causes the sales site to provide advertisements related to the product;
The listing management step includes:
a price rule setting step of providing the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receiving the setting of the price rule from the seller terminal;
a minimum price determination step of determining the minimum price of the product based on the set price rule;
a competitive price monitor step of monitoring a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment step of adjusting the exhibition price of the product based on the price rule and the competitive price and setting the adjusted exhibition price on the sales site;
The advertising management step includes:
an advertising budget adjustment step of adjusting an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price in the exhibition management step;
an advertisement setting step of newly setting or changing the setting of the provision of the advertisement according to the adjustment of the advertisement budget;
The price adjustment step includes:
adjusting points, which are point data given to a purchaser who has purchased the product, based on the price rule and the competitive price, and setting the adjusted points to the sales site;
The advertising budget adjustment step includes:
adjusting the advertising budget in accordance with the difference of (the listing price - the points - the minimum price) in coordination with the adjustment of the listing price and the points in the listing management step;
An exhibitor support method characterized by: An exhibitor support method in which a computer system communicates with an exhibitor terminal and a sales site and supports procedures between the exhibitor terminal and the sales site,
an exhibition management step in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site;
an advertisement management step in which the computer system causes the sales site to provide advertisements related to the product;
The listing management step includes:
a price rule setting step of providing the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receiving the setting of the price rule from the seller terminal;
a minimum price determination step of determining the minimum price of the product based on the set price rule;
a competitive price monitor step of monitoring a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment step of adjusting the exhibition price of the product based on the price rule and the competitive price and setting the adjusted exhibition price on the sales site;
The advertising management step includes:
an advertising budget adjustment step of adjusting an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price in the exhibition management step;
an advertisement setting step of newly setting or changing the setting of the provision of the advertisement according to the adjustment of the advertisement budget;
The advertising management step includes:
Based on the rate from provision of advertisement to sale (hereinafter referred to as "conversion rate"), with respect to the number of clicks indicating the number of times that the advertisement provided at the sales site was selected by the user of the sales site, the required number of clicks required until the sale of the product is predicted, and according to the value obtained by dividing the advertisement budget by the required number of clicks, the advertising cost (hereinafter referred to as "CPC (Cost Per Click)" to be paid per click of the advertisement is determined, and the provision of advertisement is newly set or changed.
An exhibitor support method characterized by: The exhibitor support method according to any one of claims 1 to 3 ,
The listing management step includes:
The computer system monitors the sales site, and obtains or loses the cart (hereinafter referred to as "cart switching timing") , which is the right to preferentially display the exhibition price of the product on the sales site, to the user of the sales site,
The advertising management step includes:
A method for supporting an exhibitor, characterized by newly setting or changing the setting of the provision of the advertisement in synchronization with the switching timing of the cart. The exhibitor support method according to any one of claims 1 to 4 ,
The listing management step includes:
Determining whether or not the cart, which is the right to preferentially display the exhibition price of the product on the sales site to users of the sales site, is in a cart scramble state in which the product and competing products are alternately held ,
The advertising management step includes:
A method for supporting an exhibitor, characterized by newly setting or changing the setting of the provision of the advertisement in accordance with the determination of the state of scramble for carts. The exhibitor support method according to any one of claims 4 and 5 ,
The listing management step includes:
determining a period during which the product is not acquired in the cart on the sales site (hereinafter referred to as "non-cart period");
The advertising management step includes:
An exhibitor support method, characterized in that new setting or setting change of the provision of the advertisement is performed according to the determination of the non-cart period. The exhibitor support method according to any one of claims 1 to 6 ,
The listing management step includes:
The computer system monitors the sales site, and at the sales site, the timing at which the price competition in which the change in the exhibition price of the product and the change in the competitive price of the competing product occur at a predetermined frequency is suspended (hereinafter referred to as "price lull timing") is determined,
The advertising management step includes:
A method for supporting exhibitors, characterized by newly setting or changing the setting of the provision of the advertisement in synchronization with the timing of the price lull. The exhibitor support method according to any one of claims 1 to 7 ,
The listing management step includes:
The computer system monitors the sales site and determines whether or not there is a competitive product that competes with the product on the sales site or whether there is no inventory (hereinafter referred to as "independent state"),
The advertising management step includes:
A method for supporting an exhibitor, wherein the provision of the advertisement is newly set or changed in accordance with the determination of the independent state. The exhibitor support method according to any one of claims 1 to 8 ,
The advertising management step includes:
Obtaining advertising costs incurred at the sales site,
The listing management step includes:
An exhibitor support method, comprising: adjusting the listing price of the product according to the advertising cost, and setting the adjusted listing price on the sales site. The exhibitor support method according to claim 9 ,
The advertising management step includes:
Based on the rate from the provision of the advertisement to the sale (hereinafter referred to as "conversion rate"), predicting the advertising cost required to sell the product,
The listing management step includes:
An exhibitor support method, comprising: adjusting the exhibition price of the product according to the predicted advertising cost, and setting the adjusted exhibition price on the sales site. The exhibitor support method according to any one of claims 1 to 10 ,
The listing management step includes:
The computer system monitors the sales site, and after completion of delivery of the product or assignment of a code number, which is a number for identifying the product , at the sales site, detecting an advertisement-enabled timing at which advertisement setting of the product can be set on the sales site,
The advertising management step includes:
An exhibitor support method, comprising: an advertisement reservation function for pre-reserving an operation of automatically setting the advertisement provision of the product in cooperation with the detection of the advertisement possible timing in the exhibition management step. The exhibitor support method according to any one of claims 1 to 11 ,
The listing management step includes:
Obtaining the period during which the product is not sold (hereinafter referred to as "inventory period"),
The advertising management step includes:
An exhibitor support method, characterized by newly setting or changing the setting of the provision of the advertisement according to the inventory period. The exhibitor support method according to any one of claims 1 to 12,
If the rate from the provision of advertisement to sales (hereinafter referred to as "conversion rate") is not obtained, recommended CPC (Cost Per Click: bid amount of advertising fee generated per click of viewing advertisement) is used instead of the conversion rate
An exhibitor support method that is especially useful. An exhibitor support program for causing a computer system to execute the exhibitor support method according to any one of claims 1 to 13. An exhibitor support system in which a computer system communicates with an exhibitor terminal and a sales site and exchanges between the exhibitor terminal and the sales site on behalf of the seller,
an exhibition management unit in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site ;
The computer system comprises an advertisement management unit that causes the sales site to provide advertisements related to the product,
Both the listing management unit and the advertisement management unit cooperate to perform processing ,
The exhibition management department
a price rule setting unit that provides the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receives the setting of the price rule from the seller terminal;
a minimum price determination unit that determines the minimum price of the product based on the set price rule;
a competitive price monitor unit that monitors a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment unit that adjusts the exhibition price of the product based on the price rule and the competitive price and sets the adjusted exhibition price on the sales site;
The advertising management department
an advertising budget adjustment unit that adjusts an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price by the exhibition management unit;
an advertisement setting unit that newly sets or changes the setting of the provision of the advertisement according to the adjustment of the advertisement budget;
An exhibitor support system characterized by: An exhibitor support system in which a computer system communicates with an exhibitor terminal and a sales site and exchanges between the exhibitor terminal and the sales site on behalf of the seller,
an exhibition management unit in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site;
The computer system comprises an advertisement management unit that causes the sales site to provide advertisements related to the product,
The exhibition management department
a price rule setting unit that provides the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receives the setting of the price rule from the seller terminal;
a minimum price setting unit that determines the minimum price of the product based on the set price rule;
a competitive price monitor unit that monitors a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment unit that adjusts the exhibition price of the product based on the price rule and the competitive price and sets the adjusted exhibition price on the sales site;
The advertising management department
an advertising budget adjustment unit that adjusts an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price by the exhibition management unit;
an advertisement setting unit that newly sets or changes the setting of the provision of the advertisement according to the adjustment of the advertisement budget;
The price adjustment department
adjusting points, which are point data given to a purchaser who has purchased the product, based on the price rule and the competitive price, and setting the adjusted points to the sales site;
The advertising budget adjustment department
Cooperating with adjustment of the listing price and the points in the listing management unit, adjusting the advertising budget according to the difference of (the listing price - the points - the minimum price)
An exhibitor support system characterized by: An exhibitor support system in which a computer system communicates with an exhibitor terminal and a sales site and exchanges between the exhibitor terminal and the sales site on behalf of the seller,
an exhibition management unit in which the computer system sets, for the sales site, an exhibition price of the product, which is the price of the product presented on the sales screen of the sales site;
The computer system comprises an advertisement management unit that causes the sales site to provide advertisements related to the product,
The exhibition management department
a price rule setting unit that provides the seller terminal with operation means for presetting a rule for adjusting the price of the product (hereinafter referred to as "price rule"), and receives the setting of the price rule from the seller terminal;
a minimum price setting unit that determines the minimum price of the product based on the set price rule;
a competitive price monitor unit that monitors a competitive price of a competitive product, which is the price of a product that is the same as or similar to the product notified from the sales site;
a price adjustment unit that adjusts the exhibition price of the product based on the price rule and the competitive price and sets the adjusted exhibition price on the sales site;
The advertising management department
an advertising budget adjustment unit that adjusts an advertising budget according to the difference between the exhibition price and the lowest price in accordance with the adjustment of the exhibition price by the exhibition management unit;
an advertisement setting unit that newly sets or changes the setting of the provision of the advertisement according to the adjustment of the advertisement budget;
The advertising management department
Based on the rate from provision of advertisement to sale (hereinafter referred to as "conversion rate"), with respect to the number of clicks indicating the number of times that the advertisement provided at the sales site was selected by the user of the sales site, the required number of clicks required until the sale of the product is predicted, and according to the value obtained by dividing the advertisement budget by the required number of clicks, the advertising cost (hereinafter referred to as "CPC (Cost Per Click)" to be paid per click of the advertisement is determined, and the provision of advertisement is newly set or changed.
An exhibitor support system characterized by:

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