JP2017228000A - Information processing device, information processing method and information processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase sales profit obtained by selling a commodity.SOLUTION: An information processing device includes an acquisition part for acquiring information showing a sales promotion cost of a commodity, and a determination part for determining an amount or a ratio of making an offer cost to be used to provide profit to a user purchasing the commodity in the sales promotion cost shown by the information acquired by the acquisition part in accordance with an appealing effect of content about the sale of the commodity.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  In recent years, with the rapid spread of the Internet, sales via the Internet are actively performed. For example, there are products that sell products to EC (Electronic Commerce) sites and sell products to users via such sites.

  As a technology of such an EC site, there is a technology for promoting the sale of a product by accepting a setting of a sales promotion cost from an exhibitor who sells the product and distributing content related to the product based on the accepted sales promotion cost. Are known.

JP-A-2015-179469

  However, with the above-described conventional technology, it is not always possible to increase sales profits obtained by selling products.

  For example, a means of promoting the sale of the product by returning the sales promotion cost set for the product, such as issuing a coupon or a sale, to the user who purchases the product can be considered. However, if the amount or ratio of sales promotion expenses to be returned to the user is not set appropriately, the sales profit per product and the number of sales of the product will decrease, and the total sales profit will decrease.

  More specifically, if the amount or ratio of sales promotion costs is too high, the sales profit per product will decrease, so the total sales profit may decrease even if the number of products sold increases. is there. In addition, if the amount or ratio of the sales promotion cost is too low, the number of products sold is reduced, and the total sales profit is reduced.

  The present application has been made in view of the above, and aims to increase sales profits obtained by selling products.

  The information processing apparatus according to the present application provides a benefit to the user who purchases the product among the acquisition unit that acquires information indicating the sales promotion cost of the product and the sales promotion cost indicated by the information acquired by the acquisition unit. And a determination unit that determines an amount or a ratio as a provision cost used for provision according to a content appeal effect related to the sale of the product.

  According to one aspect of the embodiment, it is possible to increase sales profits obtained by selling products.

FIG. 1 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment. FIG. 2 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in the exhibition information database according to the embodiment. FIG. 5 is a diagram illustrating an example of information registered in the user database according to the embodiment. FIG. 6 is a diagram illustrating an example of information registered in the seller database according to the embodiment. FIG. 7 is a diagram illustrating an example of a search result provided by the information providing apparatus according to the embodiment. FIG. 8 is a flowchart illustrating an example of the flow of determination processing executed by the information providing apparatus according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of proposal processing executed by the information providing apparatus according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1-1. Example of information providing device)
First, an example of processing executed by an information providing apparatus that is an example of an information processing apparatus according to the present application will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment. In FIG. 1, the information providing apparatus 10 can communicate with a client server 101 used by an arbitrary client and a terminal apparatus 200 used by an arbitrary user U01 via a predetermined network N such as the Internet.

  Note that the information providing apparatus 10 can communicate with an arbitrary number of client servers 101 and an arbitrary number of terminal apparatuses 200. In the following description, the client server 102 used by a client different from the client using the client server 101 will be described. However, in the following description, the client servers 101 and 102 may be collectively referred to as the client server 100. is there.

  The information providing apparatus 10 is an information processing apparatus that provides a so-called online shopping mall service, and is realized by, for example, a server apparatus or a cloud system. To explain a specific example, the information providing apparatus 10 accepts registration of a product from a client who sells the product via an online shopping mall (hereinafter, sometimes referred to as “seller”). In such a case, the information providing apparatus 10 provides information regarding registered products such as images, prices, advertisements, and the like to the user U01 who is an end user. And the information provision apparatus 10 receives purchase of goods from the user U01. Note that the information providing apparatus 10 may provide not only an online shopping mall service but also a service for electronic commerce of products in a bid format, that is, a service related to an auction.

  The client server 100 is a server device used by a client serving as a seller. The client server 100 may be an information processing apparatus such as a so-called PC (Personal Computer). For example, the client server 100 registers, in the information providing apparatus 10, various information used for electronic commerce of products such as product images, sales prices, product descriptions, and shipping costs.

  The terminal device 200 is a terminal device used by the user U01. For example, the terminal device 200 is a smart device such as a smartphone or a tablet, and an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is the portable terminal device which can communicate with. The terminal device 200 may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC as well as a smart device.

  Here, when a product is provided through a service in the online shopping mall, the following processing is executed. For example, the terminal device 200 transmits to the information providing device 10 a search query for searching for a product to be subject to electronic commerce such as a product name, type, feature, description, price range, and the like. In such a case, the information providing apparatus 10 searches for products that match the received search query among products registered by the seller. The information providing device 10 is a content in which various information related to the product (hereinafter referred to as “product information”) such as a description of the searched product and a product price is arranged, and a web page or a product that sells the product. Content to which a link to a virtual store that sells the product, that is, a web page in which the sales content related to the sale of the product is arranged is transmitted to the terminal device 200.

[1-2. (Providing information according to the sales promotion ratio)
Here, the information providing apparatus 10 provides information according to the sales promotion ratio set in advance for each product by the seller. More specifically, the information providing apparatus 10 accepts registration of a sales promotion ratio, which is a ratio of the product price as a sales promotion cost, at the time of product registration. In such a case, the information providing apparatus 10 calculates a value obtained by adding the sales promotion ratio to the product price, that is, a sales promotion cost.

  Such sales promotion expenses are not only used for providing various services related to the online shopping mall, operating expenses for the online shopping mall, etc., but also for providing various information regarding products registered by the seller to the user U01. It is also used as an advertising expense when providing processing, that is, an advertisement of a product to a user.

  For example, when the information providing apparatus 10 distributes, as a search result, a web page in which sales contents of products are arranged in a ranking format, the information providing apparatus 10 preferentially arranges sales contents of products having a larger sales promotion cost amount or sales promotion ratio value. The web page generated (that is, arranged at a higher level) is generated, and the generated web page is distributed to the user. For this reason, the seller can preferentially present the sales content of the product by setting the sales promotion ratio to a higher value, and can secure the sales opportunity of the product. Note that when the product is purchased by the user U01, the information providing apparatus 10 charges the seller with a value obtained by adding the sales promotion ratio to the product price, that is, the sales promotion cost.

[1-3. (Providing benefits to users)
Here, a part of the sales promotion expenses is used to discount product prices (ie, sale), issue coupons, give points that can be used in virtual malls that sell electronic shopping malls and products, etc. It is conceivable to increase the sales opportunity of the product by providing various benefits to the person U01. In other words, a method that increases the number of times users are guided to the web page that sells products from the search results of products, the number of purchases, etc. by providing part of the sales promotion costs as a provision cost to provide benefits to users Can be considered. In other words, by providing a sale or a coupon, a method of increasing the appeal effect of the sales content of guiding the user to conversion can be considered.

  However, when the amount to be provided is too high among the sales promotion costs, the sales profit per product decreases, and the amount obtained by the administrator of the information providing apparatus 10 (hereinafter referred to as “management cost” may be described. There is a risk that the total amount will decrease. In addition, when the amount of provision cost is small, the appeal effect of the sales content of the product is reduced, and as a result of the reduction in the number of sales of the product, the total management cost may be reduced.

  On the other hand, if the amount to be provided is too large, the appeal effect of the sales content will increase and the number of product sales will increase, while the management cost per product will decrease, resulting in the total amount of management cost May decrease.

[1-4. About the decision process)
Therefore, the information providing apparatus 10 executes a determination process for determining the range of the sales promotion cost as the provision cost. Specifically, the information providing apparatus 10 acquires information indicating the sales promotion cost of the product such as the value of the sales promotion ratio. Then, the information providing apparatus 10 uses the amount or ratio of the sales promotion cost indicated by the acquired information as the provision cost used for providing the profit to the user who purchases the product. Decide according to the appeal effect of the content.

  For example, if the product is a popular product or a rare product, or if the selling price is cheap compared to other stores, the sales content related to the sale of the product is highly effective in guiding the user to purchase. It is predicted that it is not necessary to provide profits such as sales and coupons. On the other hand, if the product is a common product or the sales price is high, the sales content is less effective in guiding users to purchase, so if you do not provide profits such as sales or coupons, It is predicted that the goods will not sell and management costs will not be obtained.

  Therefore, the information providing apparatus 10 determines the range of the sales promotion cost as the provided cost based on various indicators and information indicating the appeal effect of the sales content, and uses the determined provided cost to determine the sale or coupon. Provide various benefits to users such as provision.

[1-4-1. (Providing benefits to users)
Here, the profit provided to the user is, for example, a sale or coupon for discounting the product price, granting points that can be used in stores that sell products, online shopping malls, actual stores, etc. , Any benefit provided to the user who purchases the product. The information providing apparatus 10 uses a part of the sales promotion fee charged when the product is sold as a providing cost, and uses the provided cost as a source to issue a product sale, a coupon, and give a point. That is, the information providing apparatus 10 returns the provided cost to the user who purchases the product, using a part of the sales promotion cost as the provided cost.

  In addition, the profit provided with respect to a user is not limited to the action mentioned above. For example, the information providing apparatus 10 issues a coupon in which a predetermined use condition is set, such as issuing a coupon that discounts the product price of another product, such as discounting a product when a specified product is purchased at the same time. May be. The information providing apparatus 10 may issue a coupon for free shipping, issue a coupon for extending the warranty period, or the like. Moreover, the information provision apparatus 10 may perform not only the provision of points but also an increase in points generated when purchasing a product. That is, the information providing apparatus 10 may perform any action as long as it is an action that provides benefits to the user.

  The “sales promotion costs” are not limited to costs that the manager obtains from the sellers in order to promote the sale of products. That is, the information providing apparatus 10 may provide the profit using the cost obtained from the seller in an arbitrary name as long as the information providing apparatus 10 provides the user with the profit from the cost obtained from the seller. Further, for example, the information providing apparatus 10 may handle the provision cost separately from the sales promotion cost. More specifically, the information providing apparatus 10 may determine an appropriate provision cost for the product regardless of the sales promotion cost, and charge the determined provision cost to the seller. In such a case, the information providing apparatus 10 may or may not charge the seller for expenses related to various management of the online shopping mall, separately from the provision expenses.

[1-4-2. (About appeal effect)
Here, when various benefits are provided to the user or when the offer of the benefit is suggested to the user, as a result of impressing the product to the user, various information about the product is displayed. It is thought that the user can be impressed (that is, information can be appealed). For example, a web page that impresses the user with the product and sells the product even if the user is informed of the contents of the benefit to be provided, such as the discount amount, discount rate, points granted, etc. It is thought that it can be guided to and stores.

  In addition, when the above-mentioned various benefits are provided or when the content of the profit is suggested, not only is the user guided to various conversions such as sending customers to a web page that sells the product or purchasing the product. It is thought that the information of the store where the product is sold can be impressed on the user, or the user can be guided to the top page of the store. In other words, when providing profits to users, not only information on the product itself but also various information related to the product such as the seller of the product, the sales store, and the online shopping street where the product is sold are used. It is thought that it can appeal to the person.

  Therefore, the information providing apparatus 10 acquires the appeal effect of various information related to the product, which is caused by providing the benefit to the user as an index for determining the provision cost. For example, when the information providing apparatus 10 displays information on the same type of product, the customer sending rate, which is the rate at which the user transitions to a web page selling the product, a web page of the seller, etc. CVR (Conversion Rate) based on the above is acquired as an index indicating the appeal effect. The information providing apparatus 10 may use not only the customer rate and CVR based on the history but also the customer rate and CVR value predicted for the product for which the provision cost is calculated. Further, the information providing apparatus 10 may use a discount amount, a discount rate, a point amount, or the like of a sale or a coupon as an index.

  Further, the information providing apparatus 10 uses various evaluations such as evaluation of a user for the product itself or the same type of product for which the provision cost is calculated, evaluation of a seller, evaluation of a virtual store that sells the product, and the like. It is good. In addition, the information providing apparatus 10 may use, as an index, the sales result or the total sales amount of the product itself or the same type of product for which the provision cost is calculated. In addition, the information providing apparatus 10 may use the sales trend of the product such as the date and time when the product is sold well, the price range, and the like as an index. Further, the information providing apparatus 10 may use, as an index, information indicating the difference between the product price itself set for the product for which the provision cost is calculated or the product price set for the same type of product. Further, the information providing apparatus 10 may use the contents of profits provided to the user (for example, discount amount, discount rate, number of points, etc.) as an index.

  In addition to the information described above, the information providing apparatus 10 may be any information as long as it is an information appeal effect related to a product and indicates an appeal effect caused by a benefit provided to the user. May be used as an index. And the information provision apparatus 10 uses the amount or ratio made into the provision expense used in order to provide profit with respect to the user who purchases goods among the sales promotion expenses which the acquired information shows based on various indicators. To decide.

[1-4-3. About the decision process)
More specifically, the information providing apparatus 10 determines at least one of the sale cost associated with the discount from the product price of the product or the coupon cost associated with the use of the coupon as the provided cost. For example, when “100 yen” is determined as the sale cost, the information providing apparatus 10 performs a sale by deducting “100 yen” from the product price set by the seller. Further, for example, when the coupon cost “300 yen” is determined for a product whose product price is “3000 yen”, the information providing apparatus 10 issues a coupon that discounts 10% from the product price. The information providing apparatus 10 may issue a free shipping coupon when the coupon cost is higher than the shipping cost. Further, the information providing apparatus 10 does not necessarily need to use the full amount of the sale cost or the coupon cost.

  Here, the information providing apparatus 10 determines the amount and ratio of the provision cost so that the profit of the administrator of the information providing apparatus 10 (hereinafter simply referred to as “administrator”) is maximized. For example, when the information providing apparatus 10 increases the provision cost, the increase in the total profit of the manager accompanying the increase in the number of sales of the product is larger than the decrease in the total profit of the manager accompanying the increase in the provision cost. To increase the amount of the provision cost to a higher value. In addition, when the information providing apparatus 10 reduces the provision cost, the increase in the total profit of the manager due to the reduction in the provision cost is larger than the decrease in the total profit of the manager due to the decrease in the number of sales of the product. In order to reduce the provision cost, the cost is reduced to a lower value.

  Here, the information providing apparatus 10 may determine the amount and ratio of the provision cost in consideration of various types of information other than the above-described index. For example, even if a coupon with the same discount rate is set for a plurality of products of the same type that have the same product price, if the sales start time of the product is different, the newer product is easier to sell. Conceivable. Therefore, the information providing apparatus 10 may determine the amount and ratio of the provision cost in consideration of the time that has elapsed since the sale of the product was started. For example, the information providing apparatus 10 may increase the provision cost and increase the discount rate or the discount rate by the coupon when the time elapsed since the sale of the product exceeds a predetermined period.

  In addition, depending on the user who is an end user, there may be a situation where a user likes a coupon more than a sale or likes a point. In addition, it is considered that some users have a tendency to purchase products with coupons or points more often than sales. That is, the appeal effect by the profit provided to the user is predicted to change according to the attribute of the user.

  Therefore, the information providing apparatus 10 may set the profit content according to at least one of the attribute of the user who provides the product information and the profit history provided to the user. . For example, the information providing apparatus 10 determines the contents of the coupon selected by the user, the gender and age of the user, whether or not the user is a paid member of the online shopping mall, whether or not the user is collecting points, etc. In consideration of the above, it is possible to specify the contents of the profit that can sufficiently appeal the information related to the product to the user. For example, the information providing apparatus 10 distributes a coupon to a user who likes a coupon, sets a sale for a user who likes a sale, and gives points to a user who likes a point. The content of the profit may be determined. Moreover, the information provision apparatus 10 may increase the discount amount and discount rate by a coupon or sale with respect to the new user who wants to be a repeater.

  Moreover, the appeal effect by the profit provided to the user is considered to change depending on the evaluation of the virtual store selling the product, the sales performance, the tendency of the sales form, and the like. Therefore, the information providing apparatus 10 may determine the providing cost in consideration of at least one of the sales performance of a virtual store that sells the product and the tendency of the sales form of the product. For example, the information providing apparatus 10 may determine the provision cost in consideration of how much the store sells the same kind of product, that is, the credit quality of the sale of the same kind of product. Further, the information providing apparatus 10 may determine the provision cost in consideration of the tendency of the sales form such as the form in which the store selling the product sells the product.

[1-4-4. (Profit provided)
Moreover, the information provision apparatus 10 may determine the aspect of the profit provided to a user using provision expense based on the various parameter | indexes and information which were mentioned above. For example, the information providing apparatus 10 may determine a providing mode such as whether to provide a sale, a coupon, or a point for each user. Moreover, the information provision apparatus 10 may determine the discount amount in a sale, the content such as a coupon discount rate or application target, points to be given, and the like based on the above-described indicators and various types of information.

  In addition, for example, the information providing apparatus 10 may decide to give a point for which an expiration date is set. When the expiration date of such points elapses, the profit for the points that have not been used can be made the manager's profit.

  Further, the information providing apparatus 10 calculates the sales promotion cost based on the sales promotion ratio set by the seller who sells the product. And the information provision apparatus 10 considers the parameter | index mentioned above and various information, and determines the range made into provision expense among sales promotion expenses. That is, the information providing apparatus 10 determines the provision cost so as to be equal to or less than the sales promotion cost based on the setting by the seller. However, the embodiment is not limited to this. For example, the information providing apparatus 10 accepts the setting of the upper limit value from the seller, and determines the amount of profit to be provided to the user so as to be equal to or less than the accepted upper limit value.

  In other words, the information providing apparatus 10 independently calculates a provision cost based on the above-described index and information in order to reduce the adverse effects of excessive coupon issuance and sale price by the seller, and uses the calculated provision cost. Automatically issue and sell coupons. For example, the information providing apparatus 10 receives in advance settings such as a maximum discount amount when a sale is performed and a maximum discount rate when a coupon is issued. In such a case, the information providing apparatus 10 uses the maximum discount amount and the maximum discount rate set for the product as the second price, and calculates the discount amount and the discount rate until the market price is balanced. Then, the information providing apparatus 10 may apply the calculated discount amount or discount rate. In addition, the information providing apparatus 10 may employ a provision cost for realizing the calculated discount amount or discount rate. That is, the information providing apparatus 10 may adopt an arbitrary value as an amount actually used for a coupon, a sale, or the like in the provided expenses as long as it is less than or equal to the upper limit set by the seller.

[1-4-5. (About sorting product information)
As described above, the information providing apparatus 10 provides the user with a search result in which information on products that match the search query is arranged. Here, the information provision apparatus 10 may perform rearrangement of product information based on the amount, ratio, or the like as the provision cost determined according to the determination process described above. For example, the information providing apparatus 10 calculates, for each product, a priority in which the value increases as the determined product cost increases. Then, the information providing apparatus 10 may distribute search results in which contents such as advertisements, photos of products, links to sales pages, and the like are arranged in order from the products with the higher calculated priority values. That is, the information providing apparatus 10 may calculate the priority for distributing related content based on the provision cost.

  Further, the information providing apparatus 10 may calculate the priority based on a value obtained by subtracting the amount of the provided cost from the amount of the sales promotion cost (that is, the manager's profit). For example, the information providing apparatus 10 may increase the priority value of a product having a higher value obtained by subtracting the amount of the provision cost from the amount of the sales promotion cost.

  Moreover, the information provision apparatus 10 may calculate the priority of content based on other information. For example, the information providing apparatus 10 may calculate the priority based on the appeal effect of the sales content considering the mode of profit provided to the user. That is, the information providing apparatus 10 calculates the priority of the content of the product based on the appeal effect of the information related to the product by the benefit provided to the user such as a sale or coupon for the content. May be. For example, the information providing apparatus predicts the CTR or CVR of the sales content when a sale or coupon is provided for a certain product, and calculates the priority of the sales content based on the predicted CTR or CVR value. Good. In addition, the information providing apparatus can calculate the priority based on the CTR or CVR value of the sales content when the sale or coupon is provided for the same or the same type of product as the priority calculation target. The priority of sales content may be calculated. That is, the information providing apparatus 10 may calculate the priority by using values such as a customer sending rate and CVR by presenting a sale or coupon as parameters.

  In addition, the information providing apparatus 10 may calculate the priority of the content based on the distribution amount of the same product or the distribution amount of the same type product in the online shopping mall. For example, the information providing apparatus 10 may make the priority value higher for a product with a large distribution volume such as a popular product. Moreover, the information provision apparatus 10 may calculate the priority at the time of delivering the content relevant to goods using the various information mentioned above by arbitrary combinations.

[1-4-6. (Profit display)
Moreover, the information provision apparatus 10 may display various information based on the determined provision cost, that is, information indicating the content of the profit provided to the user. For example, the information providing apparatus 10 may generate an image in which a discount rate, a discount amount, or the like when using a coupon is overlapped with an image of a product, and distribute a search result including the generated image.

  Moreover, the information provision apparatus 10 may add a time restriction | limiting to provision of the profit based on provision expense, for example. For example, when a predetermined time has elapsed since the user started viewing a web page of a product, that is, when the user can predict that the user is worried about purchasing the product, The purchase of a product may be promoted by performing a sale, issuing a coupon, giving points, or the like only for a predetermined time.

[1-5. About recommendations)
Here, the information providing apparatus 10 may present the provision cost calculated by the determination process described above to the seller as a recommended value of the provision cost. For example, the information providing apparatus 10 calculates the optimum amount of provision cost for selling a product based on the above-described various indexes and information regardless of the sales promotion cost set by the seller. And the information provision apparatus 10 may show the seller the information which shows the provided provision cost.

  For example, when the calculated provision cost amount exceeds the sales promotion cost set by the seller, the information providing apparatus 10 presents the calculated provision cost amount to the seller as a recommended value, and displays the sales promotion cost. You may be encouraged to increase the amount. Further, for example, the information providing apparatus 10 presents a discount amount or a discount rate based on the calculated amount of provision cost to the seller as an optimal value, and sells that conversion can be increased by setting the optimal value. The person may be notified. The information providing apparatus 10 calculates the optimum value of the provision cost by executing the same process as the determination process described above when calculating the provision cost as the recommended value.

  Moreover, the information provision apparatus 10 may perform the recommendation of the content of a coupon, and may perform the recommendation according to the sales form of goods. For example, the information providing apparatus 10 may make a recommendation to register a free shipping coupon for a product that sells well when it is free shipping. Further, the information providing apparatus 10 may calculate an optimum value of the provision cost in consideration of the shipping cost set by the seller.

  Note that the information providing apparatus 10 does not have to make the amount of the provision cost smaller than the amount of the sales promotion cost when making the recommendation. For example, the information providing apparatus 10 calculates the optimum value of the provision cost when the seller registers the product, and calculates the sales promotion cost from the value of the sales promotion ratio set by the seller and the product price. The information providing apparatus 10 increases the sales promotion cost when the optimum value of the provision cost exceeds the sales promotion cost or when the value obtained by adding a predetermined margin to the optimum value of the provision cost exceeds the sales promotion cost. You may make a suggestion to the seller.

  Further, the information providing apparatus 10 may notify the provision cost as an provision cost charged to the seller, not as an appropriate provision cost. In such a case, the information providing apparatus 10 sets a sale or a coupon using the cost determined as the optimal providing cost, and charges the seller for the notified providing cost when the product is purchased. May be.

[1-6. (Information on sales promotion expenses)
In addition, for example, the information providing apparatus 10 accepts registration of a minimum allowable profit amount (for example, a value obtained by subtracting a sales promotion cost from the product price) from the seller, and a difference between the received profit amount and the product price. To calculate the allowable sales promotion cost. And the information provision apparatus 10 may calculate the value of provision cost so that the amount of the calculated sales promotion cost may not be exceeded.

[1-7. Others]
Note that the information providing apparatus 10 may combine the above-described various indexes and information, calculation processing, and the like in an arbitrary manner. Moreover, the information provision apparatus 10 may provide a profit with a higher appeal effect to the user by calculating a provision cost for each combination of the product and the user. Moreover, the information provision apparatus 10 may optimize a provision expense for every store. That is, the information providing apparatus 10 may execute the above-described provision cost determination process with an arbitrary granularity.

[1-8. Example of decision process)
Hereinafter, an example of the determination process executed by the information providing apparatus 10 will be described with reference to FIG. First, the information providing apparatus 10 accepts registration of a sales promotion ratio together with product information from a seller (step S1). In the example illustrated in FIG. 1, the information providing apparatus 10 accepts registration of the product name “product A” and the product price “3000 yen” as product information regarding the product A, and registration of the sales promotion ratio “5%”. .

  In such a case, the information providing apparatus 10 determines the range of the sales promotion cost as the provision cost based on various indexes and information indicating the appeal effect of the sales content (Step S2). More specifically, the amount of provision cost is determined so that the profit obtained by the administrator of the information providing apparatus 10 is maximized.

  For example, the information providing apparatus 10 calculates the sales promotion cost “150 yen” of the product A from the product of the product price “3000 yen” of the product A and the sales promotion ratio “5%”. Subsequently, the information providing apparatus 10 determines how much of the sales promotion cost “150 yen” is to be provided. For example, the information providing apparatus 10 has a strength that the sales content guides the user U01 to conversion when the provision cost is “100 yen”, “110 yen”, and “120 yen”, that is, the appeal effect. A strength index (hereinafter sometimes referred to as “appeal value”) is calculated. Further, the information providing apparatus 10 predicts the number of products sold based on the calculated appeal value, product price, etc., and adds the predicted number of sales to the value obtained by subtracting the provision cost from the sales promotion cost, That is, the expected manager's profit is calculated. And the information provision apparatus 10 specifies the provision expense with the largest amount of the calculated profit.

  In addition, the information provision apparatus 10 may calculate an appeal value based on the sales performance so far, and may calculate an appeal value based on the predicted sales performance. For example, the information providing apparatus 10 sells products of the same type as the product A, products having a price range close to the product A, etc., and how much sales coupons are sold when these products are offered. The appeal value may be calculated based on such a history. In addition, the information providing apparatus 10 performs prediction such as how much sale / coupon is offered to the product A based on the product information of the product A, the sales history of the same type of product, and the like. The appeal value may be calculated based on the prediction result. Further, the information providing apparatus 10 may calculate the ratio of the provision cost to the sales promotion cost and the ratio of the provision cost to the product price instead of the amount of the provision cost.

  Subsequently, the information providing apparatus 10 receives a web page acquisition request from the user U01 (step S3). In such a case, the information providing apparatus 10 determines the content of the coupon or sale using the provided cost (step S4). For example, the information providing apparatus 10 determines profit contents such as whether to conduct a sale, issue a coupon, or give points based on the attribute of the user U01 and the sales history.

  As a more specific example, when the user U01 frequently purchases a product for which a sale is set, the information providing apparatus 10 determines to perform a sale using the provided cost. In addition, the information providing apparatus 10, for example, when the user U01 frequently purchases a product for which a coupon for free shipping is issued and the shipping cost of the product is less than or equal to the provided cost, the shipping cost is free. To issue a coupon to be issued. In addition to this, the information providing apparatus 10 determines the content of the profit provided using the provided cost based on arbitrary information such as the sales history of the same kind of product, the store performance, the purchase history of the user U01, and the like. You can do it.

  And the information provision apparatus 10 produces | generates the web page which has arrange | positioned the information which shows the sale and coupon of the determined content as purchase content with merchandise information (step S5). And the information provision apparatus 10 delivers the produced | generated web page to the terminal device 200 which the user U01 uses (step S6).

  In this way, the information providing apparatus 10 determines the amount or ratio of the provision cost used for providing the profit to the user U01 according to the appeal effect of the sales content related to the sale of the product. For this reason, since the information providing apparatus 10 presents information related to the product to the user U01 using an appropriate provision cost, it is possible to increase the profit of the seller and the profit of the manager obtained by selling the product. In addition, the information providing apparatus 10 can save time and effort for the seller to predict or set an appropriate provision cost.

[1-9. Example of proposal process)
Further, when the sales promotion cost is lower than the appropriate provision cost, the information providing apparatus 10 may execute a proposal process for making a proposal to the seller so that the sales promotion cost is added. Hereinafter, an example of the proposal process will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of a determination process executed by the information providing apparatus according to the embodiment.

  First, the information providing apparatus 10 accepts registration of the sales promotion ratio “5%” together with the product information of the product A from the first seller who uses the client server 101 (step S1). Further, the information providing apparatus 10 accepts registration of the sales promotion ratio “5%” together with the product information such as the product price “2000 yen” of the product D from the second seller who uses the client server 102 (step S2).

  And the information provision apparatus 10 calculates optimal provision expense about the goods A and the goods D based on the appeal effect of each sales content (step S3). More specifically, the information providing apparatus 10 calculates the optimum provision cost regardless of the sales promotion ratio set by each seller. The information providing apparatus 10 proposes an optimal providing cost to the second seller when the optimal providing cost does not reach the sales promotion cost based on the sales promotion ratio registered by the second seller, for example. (Step S4). For example, the information providing apparatus 10 may present an optimal amount of provision cost, or may indicate how much the sales promotion ratio is increased to obtain the optimum provision cost. Then, the information providing apparatus 10 accepts registration of a new sales promotion ratio (for example, 10%) from the second seller (step S5).

  Moreover, the information provision apparatus 10 receives the acquisition request of a web page from the user U01 (step S6). In such a case, the information providing apparatus 10 determines the content of the coupon or sale using the provided cost, and generates a web page in which information indicating the determined sale or coupon is arranged as purchase content together with the product information. (Step S7). And the information provision apparatus 10 delivers the produced | generated web page to the terminal device 200 which the user U01 uses (step S8).

  In this way, the information providing apparatus 10 determines the optimum provision cost according to the appeal effect of the sales content, and presents the determined provision cost to the seller. For this reason, since the information provision apparatus 10 can present the information regarding goods to user U01 using appropriate provision expense, it raises the profit of the seller obtained by sale of goods, and the profit of an administrator. Can do.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing apparatus 10 that realizes the above-described determination process and proposal process will be described. FIG. 3 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As illustrated in FIG. 3, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by, for example, a NIC (Network Interface Card). The communication unit 20 is connected to the network N by wire or wireless, and transmits / receives information to / from the terminal device 200 and the client server 100.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores an exhibition information database 31, a user database 32, and a seller database 33.

  In the exhibition information database 31, various types of information related to products that have been exhibited in the online shopping mall are registered. For example, FIG. 4 is a diagram illustrating an example of information registered in the exhibition information database according to the embodiment. In the example shown in FIG. 4, the exhibition information database 31 includes “Seller ID”, “Product ID”, “Product Name”, “Product Price”, “Sales Promotion Ratio”, “Sales Promotion Cost”, “Provision Cost”. ”,“ Provision form ”,“ Upper limit value ”,“ Display count ”,“ Number of sales ”,“ CTR (Click Through Ratio) ”, and“ CVR (Conversion Rate) ”are registered.

  In addition to the information shown in FIG. 4, various information related to the product may be registered in the exhibition information database 31. For example, in the exhibition information database 31, various product information such as product images, gross profit, number of stocks, shipping cost, shipping cost, keywords used when searching for products, product types, and the like are registered. Also good.

  “Seller ID” indicates identification information for identifying the seller or the client server 100. “Product ID” indicates identification information for identifying a product sold by the seller. “Product name” indicates the product name of the product sold by the seller. “Product price” indicates the selling price of the product sold by the seller. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. The “sales promotion cost” is a value obtained by adding the sales promotion ratio to the product price, and indicates a cost paid from the seller to the manager.

  “Provision cost” indicates a cost used for providing a profit to the user, such as a sale or a coupon, among sales promotion costs. The “provision form” is information indicating a form of profit provided using the provision cost, and specifically, information such as whether to provide a sale, a coupon, or a point. The “upper limit value” is an upper limit of the amount discounted from the product price by a sale or a coupon, and is a value set by the seller.

  “Display count” indicates the number of times a sales page for selling a product is displayed. “Number of sales” indicates the number of products purchased from the sales page. “CTR” indicates the rate at which the sales content of the product and the advertising content displayed together with the sales content for advertising the product are selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product via the sales content or the advertising content of the product. For example, “CVR” indicates the ratio of the number of times of various conversions to the number of times the advertising content is distributed.

  For example, FIG. 4 shows an example in which the seller identified by the seller ID “SE10” sells the product A with the product name “product A” with the product ID “C11” at the sales price “3000” yen. . FIG. 4 shows an example in which the sales promotion ratio of the product A is set to “5%” and the sales promotion cost is “150” yen. FIG. 4 illustrates an example in which the provision cost of the product A is “100” yen, and the form of providing the profit provided using the provision cost is “coupon”. FIG. 4 shows an example in which the upper limit value of the discount provided using “coupon” is “5%”.

  FIG. 4 shows an example in which the sales page of the product A is displayed “200” times and the number of sales is “100”. FIG. 4 shows an example in which the CTR of the purchase content and the advertisement content related to the product A is “2%” and the CVR is “10%”. In FIG. 4, the seller identified by the seller ID “SE10” sets the sales promotion ratio of the product B of the product name “product B” of the product ID “C12” to “0%”. Show. Here, the sales promotion ratio “0%” means that no cost is spent on the advertisement of the product.

  Returning to FIG. 3, the description will be continued. In the user database 32, information related to users who conduct electronic commerce is registered. For example, FIG. 5 is a diagram illustrating an example of information registered in the user database according to the embodiment. In the example shown in FIG. 5, information having items such as “user ID”, “attribute information”, and “purchase history” is registered in the user database 32. In the user database 32, various information related to the user may be registered in addition to the information shown in FIG.

  Here, the “user ID” is identification information for identifying a user who is an end user performing electronic commerce. The “attribute information” is information indicating user attributes such as the user's gender, age, residential area, income, and the like. The “purchase history” is information indicating the history of products purchased by the user through electronic commerce, the contents of sales, coupons, points, etc. set for the purchased products. In the example shown in FIG. 5, conceptual values such as “attribute information # 01” and “purchase history # 01” are described, but in practice, various types of information related to user attributes and purchase history are registered. The

  Returning to FIG. 3, the description will be continued. In the seller database 33, information about sellers who sell products for electronic commerce is registered. For example, FIG. 6 is a diagram illustrating an example of information registered in the seller database according to the embodiment. In the example shown in FIG. 6, information having items such as “seller ID” and “sales history” is registered in the seller database 33. In the seller database 33, various information related to the seller may be registered in addition to the information shown in FIG.

  Here, “sales history” refers to various items related to product sales, such as products registered by the seller for sale, the date and time when the product was purchased, the sales volume of the product, and the information of the user who purchased the product. Information. In the example shown in FIG. 6, a conceptual value such as “sales history # 01” is described, but in practice, arbitrary information related to the sale of the product is registered.

  Returning to FIG. 3, the description will be continued. The control unit 40 is a controller. For example, various programs stored in a storage device inside the information providing apparatus 10 are stored in a RAM or the like by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is implemented as a work area. The control unit 40 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 3, the control unit 40 includes a transaction process control unit 50 and a determination process control unit 60. The transaction process control unit 50 controls various processes related to electronic commerce of products. Further, the determination process control unit 60 controls the above-described determination process and proposal process. In addition, in the following description, although an example of the process which the transaction process control part 50 and the determination process control part 60 perform is described, embodiment is not limited to this. For example, different server devices may have the transaction processing control unit 50 and the determination processing control unit 60, and the following processing may be realized by the server devices operating in cooperation.

  The transaction processing control unit 50 includes an exhibition receiving unit 51, a transaction providing unit 52, and a collection unit 53. The exhibition acceptance unit 51 accepts registration of a product to be subject to electronic commerce from the client server 100. For example, when receiving the registration request for the product information and the sales promotion ratio from the client server 100, the exhibition reception unit 51 displays the product information and the sales promotion ratio together with the seller ID of the seller who uses the client server 100 in the exhibition information database 31. Register with. In addition, when receiving the registration of the upper limit value, the exhibition receiving unit 51 registers the received upper limit value in the exhibition information database 31.

  The transaction providing unit 52 performs various processes related to electronic commerce of products. For example, the transaction providing unit 52 receives a search query for searching for a product from the terminal device 200. In such a case, the transaction providing unit 52 specifies a product that matches the search query from the exhibition information database 31.

  Here, information such as “sales promotion cost”, “provided cost”, “provided form”, “upper limit value”, and the like is registered in the exhibition information database 31 by the determination process executed by the determination process control unit 60. . Therefore, the transaction providing unit 52 calculates the priority for distributing the sales content of the product based on the amount or percentage of the provision cost of the product that matches the search query. To give a more specific example, the transaction providing unit 52 calculates the priority so that the sales content of the product having a large ratio of the provision cost to the amount of the provision cost and the promotion cost is distributed preferentially. . And the transaction provision part 52 arrange | positions the sales content of the goods which match a search query based on the calculated priority. That is, the transaction providing unit 52 rearranges the sales contents of the products included in the search result by using a listing logic corresponding to the provided cost.

  Here, the transaction providing unit 52 may calculate the priority based on a value obtained by subtracting the amount of the provided cost from the amount of the sales promotion cost, that is, based on the manager's profit. For example, the transaction providing unit 52 may calculate the priority so that the sales content of the product having a large profit for the administrator is distributed preferentially.

  Further, the transaction providing unit 52 may calculate the priority based on at least one of the appeal effect of the sales content and the distribution amount of the product in addition to the amount or the ratio as the provision cost. For example, a product whose product price is lower than the same type of product is considered to be a product that is easy for the user to select, that is, a product with a large appeal effect. Further, for example, a product with a free shipping fee is considered to be a product having a greater appeal effect than a product with a shipping fee charged. Therefore, when the sales content is displayed for a certain product, the transaction providing unit 52 calculates an index value of the strength with which the sales content guides the user to conversion. For example, the transaction providing unit 52 calculates the index value so that the index value of a product whose product price is lower than the same type of product or a product whose shipping fee is free is higher than the average index value.

  In addition, for example, in an online shopping mall, a state where a plurality of sellers sell the same product is conceivable. In such a state, a product with a large number of sales sold by each seller is considered to be a popular product, that is, a product with a large appeal effect. Therefore, the transaction providing unit 52 sets the index value based on the distribution amount so that the index value of the product whose distribution amount is greater than a predetermined threshold, such as the total number of sales of a certain product, is higher than the average index value. calculate. Then, the transaction providing unit 52 calculates the priority for the product that is the search result based on the index value and the provision cost, and arranges the sales content of the product that matches the search query based on the calculated priority. . The transaction providing unit 52 may calculate an index value based on both the appealing effect of the sales content and the distribution amount, and may calculate the priority based on the index value and the provision cost. Further, the transaction providing unit 52 may calculate the priority of the sales content based on the appeal effect of the sales content considering the mode of profit provided to the user.

  As will be described later, the determination processing control unit 60 determines the form of profit provided to the user according to the user's attributes and the like. More specifically, the determination processing control unit 60 determines which profit is offered to the user among a sale, a coupon, and points, a discount amount, a discount rate, the number of points to be granted, and the like. And the transaction provision part 52 provides the profit of the aspect determined by the determination process control part 60. FIG.

  For example, when the sales content for the product A is distributed to the user U01, the determination processing control unit 60 determines that a point is given as a profit mode or that the point to be given is “190” points. . In such a case, the transaction providing unit 52 provides a text or an image indicating that “190” points are given to the sales content of the product A among the sales content included in the search result, that is, to the user. Add information that describes the benefits provided. Then, the transaction providing unit 52 transmits the search result to the terminal device 200, reflects the content of the profit presented to the user when the user purchases the product, and then settles the product. And sales promotion expenses.

  Note that the transaction providing unit 52 may perform the above-described process only on some of the sales content included in the search result. For example, the transaction providing unit 52 identifies a predetermined number (for example, three) of products in descending order from the products with the highest sales promotion costs and provision costs, and the purchase contents of the identified products are ordered according to the priority. Listings such as sorting by. And the transaction provision part 52 may arrange | position the purchase content made into the listing object as an advertising content in a search result, and may produce | generate the search result which has arrange | positioned the sales content of other goods by arbitrary listing logics.

  The collection unit 53 collects various histories in electronic commerce. For example, the collection unit 53 uses, as the purchase history, information related to various conversions in electronic commerce, such as the history of sales content selected by the user among the sales content included in the search results, the history of products purchased by the user, and the like. The collected purchase history is registered in the user database 32 in association with the user ID of the user. Further, the collection unit 53 collects information indicating products purchased by the user, purchase date and time, etc. as sales history, and associates the collected sales history with the seller ID that sold the product in the seller database 33. sign up.

  Further, the collection unit 53 collects the number of times the purchase content and advertisement content of each product is displayed, the number of sales of each product, and the like, and registers them in the exhibition information database 31. The collection unit 53 calculates the CTR and CVR of each product based on the collected information, and registers the calculated CTR value and CVR value in the exhibition information database 31.

  Next, the process executed by the determination process control unit 60 will be described. The determination process control unit 60 includes an acquisition unit 61, a calculation unit 62, a determination unit 63, and an output unit 64. The acquisition unit 61 acquires information indicating the sales promotion cost of the product. For example, the acquisition unit 61 acquires the sales promotion ratio and the product price registered by the seller from the exhibition information database 31 as information indicating the sales promotion cost.

  The calculation unit 62 calculates a sales promotion cost. For example, the calculation unit 62 calculates the product of the sales promotion ratio and the product price acquired by the acquisition unit 61 as the amount of the sales promotion cost. Then, the calculation unit 62 registers the calculated sales promotion cost amount in the exhibition information database 31.

  The determination unit 63 determines the amount or ratio of the sales promotion cost that is used to provide profits to the user who purchases the product according to the appeal effect of the content related to the sale of the product. . For example, the determination unit 63 uses at least one of a cost used for discounting or discounting the product price as a provision cost (that is, a cost for a sale or a coupon) or a cost given to the user as a point. decide.

  Hereinafter, an example of processing in which the determination unit 63 determines the provision cost will be described. In addition, the following description is an example to the last, and if the determination part 63 determines provision expense, you may determine provision expense based on arbitrary information and a parameter | index. For example, the determination unit 63 determines a value obtained by subtracting the amount of the provision cost from the amount of the sales promotion cost, that is, the amount or ratio of the provision cost according to the appeal effect of the sales content so that the manager's profit is maximized. To decide.

  For example, the determination unit 63 can reduce the amount of the provision cost if the user can be led to conversion by a value such as the product price or the scarcity of the product shown in the sales content without performing a sale or the like. Use a lower value. As a more specific example, the determination unit 63 calculates the amount and ratio of the provision cost based on the customer sending rate to the web page related to the product or the purchase rate of the product. Here, the purchase rate is, for example, a value indicating the ratio of users who have purchased a product among users who have browsed or selected sales content, for example, CVR.

  Here, when the seller unreasonably increases the sales promotion ratio, the amount of provision cost increases, and as a result, sales content that is not very useful for the user may continue to be displayed at the top. Therefore, the determination unit 63 determines the amount or ratio of the sales promotion cost as the provision cost so that the amount of the provision cost is equal to or less than the amount of the sales promotion cost. In other words, the determination unit 63 calculates the amount of provision cost so that the seller sets the sales promotion cost based on the sales promotion ratio as an upper limit and is less than the sales promotion cost.

  In addition, a product that has just started to be sold is considered to have a higher appealing effect on sales content than a product that has passed the time since the start of sales. Therefore, the determination unit 63 may determine the amount or ratio of the provided cost according to the time elapsed since the sale of the product was started.

  Further, when there are a plurality of stores that sell a certain product, it is considered that more evaluations and credits are gathered at stores that sell more products, and the appeal effect of the sales content is improved. In addition, depending on the product, it can be considered that more evaluations and credibility are gathered and the appealing effect of the sales content is improved when there is a tendency to sell products such as specialty stores. Therefore, the determination unit 63 may determine the amount or ratio of the provision cost according to at least one of the sales performance of the store that sells the product and the tendency of the sales mode. For example, the determination unit 63 acquires the sales history of the seller who registered the product from the seller database 33. Then, the determination unit 63 determines the provision cost by assuming that the sales effect of the sales content is higher as the number of sales of the product increases. Further, for example, the determination unit 63 considers that, as the proportion of products sold by a certain store handles the same type of product as the calculation target of the provision cost, the appeal effect of the sales content of the product is higher. Then, determine the provision cost.

  Moreover, it is considered that the appeal effect of the sales content changes according to the attribute of the user. Therefore, the determination unit 63 may determine the amount or ratio of the provision cost according to at least one of the user attribute or the profit history provided to the user. For example, the determination unit 63 identifies user attribute information that is a transmission source of the search query from the user database 32, and identifies user attributes, purchase history, and the like from the identified attribute information. Then, for example, regarding the sales content of the product that matches the attribute of the user, the determination unit 63 determines the provision cost, assuming that the appeal effect is higher. In addition, for example, for the sales content of the same kind of product as the product that is often purchased by the user, the determination unit 63 determines the provision cost, assuming that the appeal effect is higher.

  Moreover, the determination part 63 determines the aspect of the profit provided to a user using a provision cost with the amount or ratio used as a provision cost. For example, the determination unit 63 may provide a benefit such as a sale for discounting a product or a coupon, provision of a coupon for free shipping, provision of points to the user, etc. as a mode of profit provided to the user. Determine aspects.

  To give a specific example, the determination unit 63 determines a profit mode that has a higher appeal effect to the user among sales, coupons, and points from the sales results of the same type of product as the target of the profit mode. May be selected. For example, the determination unit 63 may determine that the coupon is provided when the user who is the transmission source of the search query likes and purchases the product for which the coupon is set.

  Here, the information providing apparatus 10 automatically provides a sale, a coupon, and a point using the provided cost regardless of the intention of the seller. However, some sellers may not want to provide very expensive sales and coupons to secure the product image and the seller's image. Therefore, the determination unit 63 determines the mode of profit provided to the user so that the amount of profit provided to the user is equal to or less than the upper limit value based on the setting by the merchandise seller.

  For example, for the product C, if the information shown in FIG. 4 is registered in the exhibition information database 31, the sales promotion cost is “4000” yen. For this reason, the information providing apparatus 10 can perform a sales promotion action such as setting a discount of 4000 yen at the maximum, a 6-discount sale or coupon, or giving a point of 4000 yen. However, for the product C, the upper limit value of discount is set to “10%” (that is, up to 1000 yen). In such a case, the determination unit 63 determines a profit mode such as setting a sale or coupon for discounting 10% of the commodity price or 1000 yen, or giving 1000 yen points.

  Note that the determination unit 63 may determine the provision cost by using the various types of information described above in any combination. For example, the determination unit 63 may calculate an index value indicating the appeal effect of the sales content based on the various types of information described above, and may determine the amount of provision cost based on the calculated index value. In addition to the information described above, the determination unit 63 may determine the provision cost using arbitrary information as long as the information can be an appropriate provision cost index. Then, the determination unit 63 registers the determined provision cost value and provision form in the exhibition information database 31.

  Further, the determination unit 63 determines the amount or ratio of the provision cost used to provide profit to the user who purchases the product out of the sales promotion cost of the product, regardless of the sales promotion rate set by the seller. The recommended value is determined according to the appeal effect of the sales content. Then, the output unit 64 outputs information indicating the recommended value determined by the determination unit 63 to the seller. For example, when the recommended value exceeds the amount of the sales promotion cost, the output unit 64 provides information for proposing an additional sales promotion ratio to the client server 100 used by the seller and the recommended value. The information shown is transmitted.

[3. Example of search results)
Next, an example of the search result C01 provided to the user by the information providing apparatus 10 will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of a search result provided by the information providing apparatus according to the embodiment.

  For example, in the example illustrated in FIG. 7, as illustrated in FIG. 7A, it is assumed that the products A- 1, the products A- 2, and the products A- 3 are searched as products that match the search query. Further, it is assumed that the product price of the product A-1 is “2900 yen”, the sales promotion ratio is “8%”, and the provision cost is “190 yen”. Further, it is assumed that the product price of the product A-2 is “3000 yen”, the sales promotion ratio is “10%”, and the provision cost is “200 yen”. Further, it is assumed that the product price of the product A-3 is “2000 yen”, the sales promotion ratio is “10%”, and the provision cost is “100 yen”.

  In such a case, for example, when sales contents of each product are arranged in descending order of provision costs, the information providing apparatus 10 generates a search result C01 illustrated in FIG. Specifically, the information providing apparatus 10 has the sales content C10 of the product A-2 having the highest provision cost, the sales content C20 of the product A-1 having the second highest provision cost, and the product having the third highest provision cost. A search result C01 in which the sales contents C10 to C30 are arranged in the order of the sales contents C30 of A-3 is generated.

  In addition, when providing the sale for the product A-2, the information providing apparatus 10 arranges the content C11 indicating the sale such as “Sale!” In the sale content C10 and also displays the sale item C2 on the image C12 of the product A-2. The content C13 indicating the content of the sale such as “100 yen OFF!” Is superimposed. In addition, when the information providing apparatus 10 grants points for the product A-1, the information providing apparatus 10 arranges the content C21 for giving points such as “bonus points!” In the sales content C20, and the product A-1. Content C23 indicating the number of points to be given such as “190 points!” Is superimposed on the image C22.

  Further, when providing the sale for the product A-3, the information providing apparatus 10 arranges the content C31 indicating the provision of the coupon such as “5% discount coupon!” Or the like in the sales content C30, and the product A- The content C33 indicating the content of the sale such as “5% OFF!” Is superimposed on the third image C32. As is apparent from the above description, the information providing apparatus 10 does not need to provide profits using the entire amount of the provision cost, and does not provide the appeal effect of the sales contents C10 to C30 and various types of information regarding the user or the seller's store. The content of profit changes according to the information of the information, the upper limit set by the seller, and the like.

[4. Processing flow of information providing device]
Next, an example of a procedure of processing executed by the information providing apparatus 10 will be described with reference to FIGS. First, an example of determination processing executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of the flow of determination processing executed by the information providing apparatus according to the embodiment.

  For example, the information providing apparatus 10 receives registration of the sales promotion ratio for the product from the seller (step S101). In such a case, the information providing apparatus 10 calculates a sales promotion cost (step S102), and calculates an index indicating the appeal effect of the sales content (step S103). And the information provision apparatus 10 determines the range used as provision expense among sales promotion expenses according to the calculated parameter | index so that the value which subtracted provision expenses from sales promotion expenses may be maximized (step S104). And the information provision apparatus 10 provides issue of a coupon and sale using the determined provision expense (step S105), and complete | finishes a process.

  Next, an example of the proposal process executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of proposal processing executed by the information providing apparatus according to the embodiment. For example, the information providing apparatus 10 receives registration of the sales promotion ratio for the product from the seller (step S201). In such a case, the information providing apparatus 10 calculates a sales promotion cost (step S202), and calculates an index indicating the appeal effect of the sales content (step S203). And the information provision apparatus 10 determines the amount of provision expense according to the calculated parameter | index regardless of sales promotion expense (step S204).

  Further, the information providing apparatus 10 determines whether or not the calculated amount of provision cost exceeds the sales promotion cost (step S205). Then, when the amount of the provision cost exceeds the sales promotion cost (step S205: Yes), the information providing apparatus 10 sends the information indicating the optimal amount of sales promotion cost and the information indicating the optimal sales promotion ratio to the seller. Present (step S206) and end the process. On the other hand, when the amount of the provision cost is less than the sales promotion cost (step S205: No), the information providing apparatus 10 ends the process as it is.

[5. (Modification)
In the above, an example of the information providing process by the information providing apparatus 10 has been described. However, the embodiment is not limited to this. Hereinafter, the variation of the information provision process which the information provision apparatus 10 performs is demonstrated.

[5-1. (About profits)
In the above description, the information providing apparatus 10 provides the user with benefits such as coupons, sales, and points. However, the embodiment is not limited to this. For example, the information providing apparatus 10 may provide a plurality of benefits to the user at the same time, such as coupons and sales, coupons and points.

[5-2. (Recommendation based on provision costs)
Moreover, the information provision apparatus 10 may perform the recommendation based on the appeal effect. For example, the information providing apparatus 10 may propose distribution of a coupon for free shipping to the seller if the appeal of the sales content is further improved by free shipping.

[5-3. Device configuration〕
Note that the information providing apparatus 10 may be communicably connected to an arbitrary number of terminal apparatuses 200 or may be communicably connected to an arbitrary number of client servers 100. Further, the information providing apparatus 10 may be realized by a front-end server that exchanges information with the terminal device 200 and a back-end server that exchanges information with the client server 100. In such a case, the front end server includes the transaction processing control unit 50 shown in FIG. 3, and the back end server includes the determination processing control unit 60 shown in FIG.

  Each of the databases 31 to 33 registered in the storage unit 30 is registered in an external storage server or the like, and the information providing apparatus 10 or the front-end server and the back-end server communicate with the storage server as described above. The process may be realized.

[5-4. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the transaction process control unit 50 and the determination process control unit 60 illustrated in FIG. 3 may be integrated.

  Moreover, although the example mentioned above described about an example of the process which determines provision expense based on the appeal effect of the sales content which is the content displayed at the time of the search of goods, embodiment is not limited to this Absent. The information providing apparatus 10 uses various contents related to electronic commerce of products (for example, advertisements and product information for guiding to a sales page or products, sellers of products, virtual stores, etc.) as sales contents, The provision cost may be determined based on the appeal effect. In addition, the above-described embodiments can be appropriately combined within a range in which processing contents are not contradictory.

[5-5. program〕
Further, the terminal device 200 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. FIG. 10 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, such as ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, and the like. It is realized by.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 200, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040.

[6. effect〕
As described above, the information providing apparatus 10 acquires information indicating the sales promotion cost of the product. And the information provision apparatus 10 determines the amount or ratio made into the provision expense used in order to provide profit with respect to the user who purchases goods among sales promotion expenses according to the appeal effect of sales content. . As a result, the information providing apparatus 10 can realize coupons, sales, and the like within an appropriate cost, and can improve the appeal effect of various information related to the product, thereby increasing the sales profit obtained by selling the product. be able to.

  Further, the information providing apparatus 10 determines the recommended value of the amount of the provided cost or the ratio to the product price according to the appeal effect of the sales content, and sends the information indicating the determined recommended value to the seller of the product. Output. As a result, the information providing apparatus 10 presents recommended values for costs for realizing coupons, sales, etc., thereby promoting an increase in sales promotion costs and improving the appeal effect of various information related to the product. Therefore, it is possible to increase the sales profit obtained by selling the product.

  Moreover, the information provision apparatus 10 determines at least one of the expense used for the discount from the goods price of goods, or the expense of the coupon with respect to goods as provision expense. For this reason, since the information provision apparatus 10 can implement | achieve a coupon, a sale, etc. and can improve the appeal effect of the various information relevant to goods, it can raise the sales profit obtained by sale of goods.

  In addition, the information providing apparatus 10 uses the amount or ratio of the sales promotion cost as the provision cost to promote the content related to the sale of the product so that the value obtained by subtracting the amount of the provision cost from the amount of the sales promotion cost is maximized. Decide according to the effect. For this reason, the information provision apparatus 10 can maximize an administrator's profit.

  Further, the information providing apparatus 10 calculates the amount or ratio of the provision cost as the content appeal effect based on the rate of sending customers to the web page related to the product or the purchase rate of the product. For this reason, the information provision apparatus 10 can determine the amount of an appropriate provision expense based on a customer sending rate or a purchase rate.

  Further, the information providing apparatus 10 determines the amount or ratio of the sales promotion cost as the provision cost so that the amount of the provision cost is equal to or less than the amount of the sales promotion cost based on the setting by the merchandise seller. For this reason, the information providing apparatus 10 can automatically determine the amount of the sales promotion cost as the providing cost without requiring the seller to set an appropriate amount of the providing cost. The setting time can be reduced.

  In addition, the information providing apparatus 10 determines the amount or ratio of the sales promotion cost as the provision cost as the appeal effect of the product by the profit provided to the user and the time elapsed since the sale of the product was started. Decide accordingly. Further, the information providing apparatus 10 uses at least the amount or percentage of the sales promotion cost as the provision cost as the appeal effect of the content related to the sale of the product and the attribute of the user or the history of profit provided to the user. Decide according to either one. In addition, the information providing apparatus 10 uses the amount or ratio of the sales promotion cost as the provision cost as the appeal of the content related to the sale of the product, the sales performance of the store that sells the product, or the sale of the product in the store that sells the product. It determines according to at least any one of the tendency of an aspect. For this reason, the information provision apparatus 10 can determine the amount of an appropriate provision expense.

  Moreover, the information provision apparatus 10 determines the aspect of the profit provided to a user using a provision cost with the amount or ratio used as a provision cost. For example, the information providing apparatus 10 determines at least one of discount from a product, provision of a coupon for the product, or provision of points to the user as an aspect of the benefit provided to the user. For this reason, the information provision apparatus 10 can determine automatically the provision aspect of the profit with respect to the user using provision expense.

  In addition, the information providing apparatus 10 determines the profit provided to the user so that the amount of profit provided to the user is less than or equal to the upper limit based on the setting by the merchandise seller. Determine aspects. For this reason, the information providing apparatus 10 can automatically determine the manner of providing benefits to the user using the provided cost while respecting the intention of the seller.

  Further, the information providing apparatus 10 calculates the priority for distributing the sales content of the product based on the amount or ratio of the provision cost. For example, the information providing apparatus 10 calculates the priority for distributing the sales content of the product based on a value obtained by subtracting the amount of the provision cost from the amount of the sales promotion cost. In addition, for example, the information providing apparatus 10 distributes the sales content of the product based on at least one of the appeal effect of the sales content of the product or the distribution amount of the product in addition to the amount or ratio of the provision cost. The priority to be calculated is calculated. Moreover, the information provision apparatus 10 calculates the priority which distributes sales content based on the appeal effect of sales content which considered the aspect of the profit provided with respect to a user. For this reason, the information provision apparatus 10 can distribute the search result which arranged the sales content of each goods in the effective order.

  In addition, the information providing apparatus 10 presents the content of the profit provided to the user using the providing cost to the user. For example, the information providing apparatus 10 arranges and displays the contents of the sale, the contents of the coupon, and the like in the search result. For this reason, the information provision apparatus 10 can improve the appeal effect which the sales content of goods has.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Communication part 30 Storage part 31 Exhibition information database 32 User database 33 Seller database 40 Control part 50 Transaction processing control part 51 Exhibition reception part 52 Transaction provision part 53 Collection part 60 Decision processing control part 61 Acquisition part 62 Calculation unit 63 Determination unit 64 Output unit 100 Client server 200 Terminal device

Claims (21)

An acquisition unit for acquiring information indicating a sales promotion cost of the product;
Out of the sales promotion expenses indicated by the information acquired by the acquisition unit, the amount or the ratio used as the provision cost used to provide profit to the user who purchases the product is appealed for the content related to the sale of the product An information processing apparatus comprising: a determination unit that determines according to an effect. Content related to the sale of the previous product with the recommended value of the amount of the provision cost used for providing profits to the user who purchases the product or the ratio to the product price of the product among the sales promotion costs of the product A decision unit that decides according to the appeal effect of
An information processing apparatus comprising: an output unit that outputs information indicating the recommended value determined by the determination unit to a seller of the product. The said determination part determines at least one of the expense used for the discount from the goods price of the said goods, or the expense of the coupon with respect to the said goods as said provision expense. The claim | item 1 or 2 characterized by the above-mentioned. Information processing device. The content related to the sale of the product is the amount or percentage of the sales promotion cost as the provision cost so that the value obtained by subtracting the amount of the provision cost from the amount of the sales promotion cost is maximized. The information processing apparatus according to claim 1, wherein the information processing apparatus is determined according to the appeal effect of the information processing apparatus. The determining unit calculates an amount or a ratio as the provision cost based on a customer sending rate to a web page related to the product or a purchase rate of the product as an appeal effect of the content. The information processing apparatus according to any one of claims 1 to 4. The determining unit determines an amount or a ratio of the sales promotion cost as the provision cost so that the amount of the provision cost is equal to or less than the amount of the sales promotion cost based on the setting by the seller of the product. The information processing apparatus according to claim 1, wherein: The determining unit determines the amount or percentage of the sales promotion cost as the provision cost, the appeal effect of the product by the profit provided to the user, and the time after the sale of the product is started It determines according to time. The information processing apparatus as described in any one of Claims 1-6 characterized by the above-mentioned. The determination unit determines the amount or percentage of the sales promotion cost as the provision cost, the appeal effect of the content related to the sale of the product, the attribute of the user, or the history of the profit provided to the user It determines according to at least any one of these. Information processing apparatus as described in any one of Claims 1-7 characterized by the above-mentioned. The determination unit determines the amount or ratio of the sales promotion cost as the provision cost, the appeal effect of the content related to the sale of the product, the sales performance of the store that sells the product, or the product in the store that sells the product The information processing apparatus according to any one of claims 1 to 8, wherein the information processing apparatus is determined according to at least one of the sales mode tendencies. The said determination part determines the aspect of the profit provided to the said user using the said provision cost with the amount or ratio made into the said provision cost, The any one of Claims 1-9 characterized by the above-mentioned. The information processing apparatus described in 1. The determining unit determines at least one of discounting from the product, provision of a coupon for the product, or provision of points to the user as an aspect of profit provided to the user. The information processing apparatus according to claim 10. The determination unit includes a profit provided to the user such that an amount of profit provided to the user out of the provided cost is equal to or less than an upper limit value based on a setting by the seller of the product. The information processing apparatus according to claim 10 or 11, wherein the information processing apparatus determines an aspect of the information processing apparatus. The calculation part which calculates the priority which distributes the content regarding sale of the said goods based on the amount or ratio made into the said provision cost determined by the said determination part, The any one of Claims 1-12 characterized by the above-mentioned. The information processing apparatus as described in any one. The said calculation part calculates the priority which distributes the content regarding the sales of the said product based on the value which subtracted the amount of the said provision cost from the amount of the said sales promotion cost. Information processing device. In addition to the amount or ratio of the provision cost determined by the determination unit, the calculation unit is based on at least one of the appeal effect of the content related to the sale of the product, or the circulation amount of the product, The information processing apparatus according to claim 13 or 14, wherein a priority for distributing content related to the sale of the product is calculated. The calculation unit calculates a priority for distributing content related to the sale of the product based on an appeal effect of the content related to the sale of the product in consideration of a mode of profit provided to the user. The information processing apparatus according to any one of claims 13 to 15. 17. The display device according to claim 1, further comprising: a presentation unit that presents the content of profit provided to the user using the provision cost determined by the determination unit to the user. The information processing apparatus according to one. An information processing method executed by an information processing apparatus,
An acquisition process for acquiring information indicating the sales promotion cost of the product;
Of the sales promotion expenses indicated by the information acquired in the acquisition process, the amount or ratio of the provision expenses used for providing profits to the user who purchases the product is appealed for the content related to the sale of the product. An information processing method comprising: a determining step for determining according to an effect. On the computer,
An acquisition procedure for acquiring information indicating the sales promotion cost of the product,
Of the sales promotion expenses indicated by the information acquired in the acquisition procedure, the amount or ratio of the provision expenses used for providing profits to the user who purchases the product is appealed for the content related to the sale of the product. An information processing program for executing a determination procedure determined according to an effect. An information processing method executed by an information processing apparatus,
Of the sales promotion costs of the product, the amount of provision cost used to provide profit to the user who purchases the product or the recommended value of the ratio to the product price of the product is used to appeal the content related to the sale of the product A decision step to decide according to the effect;
An output step of outputting the recommended value determined in the determination step to a seller of the product. On the computer,
Of the sales promotion costs of the product, the amount of provision cost used to provide profit to the user who purchases the product or the recommended value of the ratio to the product price of the product is used to appeal the content related to the sale of the product A decision procedure to decide according to the effect,
And an output procedure for outputting the recommended value determined by the determination procedure to a seller of the product.

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