WO2017128413A1 - Information prompting method during weather-based advertisement pushing, and pushing system - Google Patents
Information prompting method during weather-based advertisement pushing, and pushing system Download PDFInfo
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- WO2017128413A1 WO2017128413A1 PCT/CN2016/072983 CN2016072983W WO2017128413A1 WO 2017128413 A1 WO2017128413 A1 WO 2017128413A1 CN 2016072983 W CN2016072983 W CN 2016072983W WO 2017128413 A1 WO2017128413 A1 WO 2017128413A1
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the invention belongs to the field of the Internet, and in particular relates to an information prompting method and a pushing system when an advertisement is pushed according to weather.
- the present invention is directed to the case where the current advertisement delivery is inaccurate, and it is required to provide a By matching the weather with the type of ad, detecting the current weather and pushing ads that match the weather, the ad push is more targeted, and the ad delivery is more accurate, and the user can get a quicker consumer consultation when the weather changes. And through the use of technology to push patent information, highlighting the rights of the patent (application) right holder .
- a method for prompting information when an advertisement is pushed according to weather comprising the following steps:
- the advertisement corresponding to the label is matched according to the weather, and the advertisement with the label is pushed, and the patent information is pushed to the user.
- the embodiment of the invention further provides a pushing system, the pushing system comprising:
- a recording unit for recording one or more advertisement labels and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
- a detecting unit wherein the input end is connected to the output end of the recording unit for detecting the current weather
- An advertisement pushing unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement of the corresponding label according to the weather, and push the advertisement having the label;
- the information push unit has an input end connected to the output of the advertisement push unit and pushes patent information to the user.
- the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
- FIG. 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to weather according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to weather according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 one or more advertisement tags and weather corresponding to each advertisement tag are recorded. And the matching relationship between each advertisement tag and the weather.
- windy days you can correspond to windbreakers, snow chains, snow chains, etc.
- step S101 the current weather is detected.
- step S102 The advertisement corresponding to the label is matched according to the weather, and the advertisement with the label is pushed, and the patent information is pushed to the user.
- It can be pushed to the user's mobile app, pushed via SMS, or embedded in a webpage.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
- a recording unit 21 configured to record one or more advertisement labels, and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting the current weather;
- Advertising push unit 23 its input end and detection unit 22 The output end is connected to match the advertisement of the corresponding label according to the weather, and push the advertisement with the label;
- the information pushing unit 24 has an input end connected to the output end of the advertisement pushing unit 23 for pushing the patent information to the user.
- the working principle is that the user records one or more advertisement labels in the recording unit 21, and the weather corresponding to each advertisement label. And the matching relationship between each advertisement tag and the weather, the detecting unit 22 detects the current weather, and the advertisement pushing unit 23 The advertisement corresponding to the label is matched according to the weather, and the advertisement having the label is pushed, and the information pushing unit 24 pushes the patent information to the user.
- the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
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Abstract
The present invention relates to the field of Internet, and provides an information prompting method during weather-based advertisement pushing, and a pushing system. The method comprises: recording one or more advertisement tags, weather corresponding to the advertisement tags, and matching relationships between the advertisement tags and the weather; detecting the current weather; and obtaining an advertisement having a corresponding tag matching the weather, pushing the advertisement having the tag, and pushing patent information to a user. By matching weather with advertisement types, detecting the current weather, and pushing an advertisement matching the weather, the present invention implements more targeted advertisement pushing and more precise advertisement placement, and enables a user to obtain consumption information more quickly when the weather changes. Moreover, the present invention demonstrates the rights of the patentee (applicant) by pushing patent information after the use of the technology.
Description
本发明属于互联网领域，尤其是涉及 一种根据天气推送广告时的信息提示方法以及推送系统 。 The invention belongs to the field of the Internet, and in particular relates to an information prompting method and a pushing system when an advertisement is pushed according to weather.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一技术就知道该技术的信息（即技术发明人、专利申请人等专利信息）。
However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see the information of a certain technology (ie, patent inventors, patent applicants, etc.).
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2
、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2
The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请（名为《 根据天气推送广告的方法以及推送系统 》
），让该本人的专利申请价值最大化， 特提出一个解决办法。 In summary, to protect my other patent application (called "How to push advertisements based on weather and push system"
), to maximize the value of the patent application, and propose a solution.
本发明实施针对当前广告投放不精确的情况，需要提供一种
通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益
。 The present invention is directed to the case where the current advertisement delivery is inaccurate, and it is required to provide a
By matching the weather with the type of ad, detecting the current weather and pushing ads that match the weather, the ad push is more targeted, and the ad delivery is more accurate, and the user can get a quicker consumer consultation when the weather changes. And through the use of technology to push patent information, highlighting the rights of the patent (application) right holder
.
本发明是这样实现的： 一种根据天气推送广告时的信息提示方法 ，包括以下步骤： The present invention is implemented as follows: A method for prompting information when an advertisement is pushed according to weather, comprising the following steps:
记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系
; Record one or more advertising labels, the weather corresponding to each advertising label, and the matching relationship between each advertising label and the weather
;
检测当前天气； Detect current weather;
根据天气匹配出对应标签的广告，并推送具有该标签的广告，同时向用户推送专利信息。 The advertisement corresponding to the label is matched according to the weather, and the advertisement with the label is pushed, and the patent information is pushed to the user.
本发明实施例还提供了推送系统，所述推送系统包括： The embodiment of the invention further provides a pushing system, the pushing system comprising:
记录单元，检测单元，广告推送单元，信息推送单元，其中： a recording unit, a detecting unit, an advertising pushing unit, and an information pushing unit, wherein:
记录单元，用于记录一个或一个以上的广告标签、各广告标签对应的 天气
，以及各广告标签与所述天气的匹配关系； a recording unit for recording one or more advertisement labels and weather corresponding to each advertisement label
And the matching relationship between each advertisement tag and the weather;
检测单元，其输入端与记录单元输出端连接，用于检测当前天气； a detecting unit, wherein the input end is connected to the output end of the recording unit for detecting the current weather;
广告推送单元，其输入端与检测单元输出端连接，用于根据天气匹配出对应标签的广告，并推送具有该标签的广告；
An advertisement pushing unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement of the corresponding label according to the weather, and push the advertisement having the label;
信息推送单元，其输入端与广告推送单元输出端连接，同时向用户推送专利信息。 The information push unit has an input end connected to the output of the advertisement push unit and pushes patent information to the user.
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
By matching the weather and the type of advertising, the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
图 1 是本发明实施例提供的一种根据天气推送广告时的信息提示方法 的流程示意图 ； 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to weather according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是本发明实施例提供的一种根据天气推送广告时的信息提示方法 的流程示意图
，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a method for prompting information when an advertisement is pushed according to weather according to an embodiment of the present invention.
For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中 , 记录一个或一个以上的广告标签、各广告标签对应的 天气
，以及各广告标签与所述天气的匹配关系。 In step S100, one or more advertisement tags and weather corresponding to each advertisement tag are recorded.
And the matching relationship between each advertisement tag and the weather.
例如大风天，可以对应防风衣，雪天对应防滑链，火锅等。 For example, windy days, you can correspond to windbreakers, snow chains, snow chains, etc.
在步骤 S101 中 , 检测当前天气。 In step S101, the current weather is detected.
在步骤 S102
中，根据天气匹配出对应标签的广告，并推送具有该标签的广告，同时向用户推送专利信息。 At step S102
The advertisement corresponding to the label is matched according to the weather, and the advertisement with the label is pushed, and the patent information is pushed to the user.
可以向用户手机 app 推送，通过短信，或者网页植入广告中推送。 It can be pushed to the user's mobile app, pushed via SMS, or embedded in a webpage.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 /
权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology /
Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 /
专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights /
The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
By matching the weather and the type of advertising, the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
图 2 是本发明实施例提供的推送系统的结构示意图，所述推送系统包括： 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
记录单元 21 ，检测单元 22 ，广告推送单元 23 ，信息推送单元 24 ，其中： The recording unit 21, the detecting unit 22, the advertisement pushing unit 23, and the information pushing unit 24, wherein:
记录单元 21 ，用于记录一个或一个以上的广告标签、各广告标签对应的 天气
，以及各广告标签与所述天气的匹配关系； a recording unit 21, configured to record one or more advertisement labels, and weather corresponding to each advertisement label
And the matching relationship between each advertisement tag and the weather;
检测单元 22 ，其输入端与记录单元 21 输出端连接，用于检测当前天气； The detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting the current weather;
广告推送单元 23 ，其输入端与检测单元 22
输出端连接，用于根据天气匹配出对应标签的广告，并推送具有该标签的广告； Advertising push unit 23, its input end and detection unit 22
The output end is connected to match the advertisement of the corresponding label according to the weather, and push the advertisement with the label;
信息推送单元 24 ，其输入端与广告推送单元 23 输出端连接，用于向用户推送专利信息。 The information pushing unit 24 has an input end connected to the output end of the advertisement pushing unit 23 for pushing the patent information to the user.
其工作原理是：用户在记录单元 21 记录一个或一个以上的广告标签、各广告标签对应的 天气
，以及各广告标签与所述天气的匹配关系，检测单元 22 检测当前天气，广告推送单元 23
根据天气匹配出对应标签的广告，并推送具有该标签的广告，同时，信息推送单元 24 向用户推送专利信息。 The working principle is that the user records one or more advertisement labels in the recording unit 21, and the weather corresponding to each advertisement label.
And the matching relationship between each advertisement tag and the weather, the detecting unit 22 detects the current weather, and the advertisement pushing unit 23
The advertisement corresponding to the label is matched according to the weather, and the advertisement having the label is pushed, and the information pushing unit 24 pushes the patent information to the user.
该发明通过匹配天气与广告类型，检测当前天气并推送与天气相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在天气变化时更快的掌握消费咨询，并通过使用技术后推送专利信息，而彰显专利（申请）权人的权益。
By matching the weather and the type of advertising, the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes. Consultation, and through the use of technology to push patent information, highlighting the rights of patent (application) right holders.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据天气推送广告时的信息提示方法，其特征在于，所述方法包括如下步骤： A method for prompting information when an advertisement is pushed according to weather, characterized in that the method comprises the following steps:记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系 ;Recording one or more advertising labels, weather corresponding to each advertising label, and matching relationship between each advertising label and the weather;检测当前天气；Detect current weather;根据天气匹配出对应标签的广告，并推送具有该标签的广告，同时向用户推送专利信息。The advertisement corresponding to the label is matched according to the weather, and the advertisement with the label is pushed, and the patent information is pushed to the user.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，广告推送单元，信息推送单元，其中：a recording unit, a detecting unit, an advertising pushing unit, and an information pushing unit, wherein:记录单元，用于记录一个或一个以上的广告标签、各广告标签对应的 天气 ，以及各广告标签与所述天气的匹配关系；a recording unit for recording one or more advertisement labels and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;检测单元，其输入端与记录单元输出端连接，用于检测当前天气；a detecting unit, wherein the input end is connected to the output end of the recording unit for detecting the current weather;广告推送单元，其输入端与检测单元输出端连接，用于根据天气匹配出对应标签的广告，并推送具有该标签的广告；An advertisement pushing unit, wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement of the corresponding label according to the weather, and push the advertisement having the label;信息推送单元，其输入端与广告推送单元输出端连接，同时向用户推送专利信息。The information push unit has an input end connected to the output of the advertisement push unit and pushes patent information to the user.
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| PCT/CN2016/072983 WO2017128413A1 (en) | 2016-01-31 | 2016-01-31 | Information prompting method during weather-based advertisement pushing, and pushing system |
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