CN103020848A - Mobile advertisement putting system and method - Google Patents
Mobile advertisement putting system and method Download PDFInfo
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- CN103020848A CN103020848A CN2012105564092A CN201210556409A CN103020848A CN 103020848 A CN103020848 A CN 103020848A CN 2012105564092 A CN2012105564092 A CN 2012105564092A CN 201210556409 A CN201210556409 A CN 201210556409A CN 103020848 A CN103020848 A CN 103020848A
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Abstract
The invention relates to a mobile advertisement putting method. The mobile advertisement putting method includes that an application programming interface (API) advertisement interface receives an advertisement request sent by an application or a third-party medium; the API advertisement interface obtains a comparison instruction according to an advertisement, and the comparison instruction is sent to a universal decimal classification (UDC) service engine; the UDC service engine receives the comparison instruction and compares contents in the comparison instruction with data in a user behavior feature data base; and user information obtained through comparison is returned to the API advertisement interface, corresponding advertisement information is extracted from an advertisement data base according to the user information and returned to the APP or the third-party medium, and the APP or the third-party medium displays the advertisement according to the advertisement information. The invention further provides a mobile advertisement putting system. The novel mobile advertisement putting method and the system can be combined with user behavior features to achieve high-quality advertisement putting; and besides, the advertisement is accurately put, so that advertisement putting costs are saved.
Description
Technical field
The present invention relates to the wireless communication field, relate in particular to a kind of moving advertising jettison system and method.
Background technology
Along with popularizing of the mobile communication terminals such as mobile phone, a kind of moving advertising marketing method of new model occurred, but the input of at present such moving advertising is very extensive, do not realize the specific input advertisement for particular customer.
Summary of the invention
The invention provides a kind of moving advertising jettison system and method, make advertisement putting more accurate, for the specific input of particular customer colony.
The invention provides a kind of moving advertising put-on method, comprising: API advertisement interface receives the ad-request by APP uses or third party's media send; Described API advertisement interface obtains contrasting instruction according to described ad-request, and described contrast instruction is sent to the UDC service-Engine; Described UDC service-Engine receives described contrast instruction, with the content in the described contrast instruction and the Data Comparison in the user behavior feature database; The user profile that contrast is obtained returns to described API advertisement interface, extracts corresponding advertising message according to described user profile from advertisement base and returns to APP application or third party's media, and APP uses or third party's media carry out advertising display according to described advertising message.
More excellent, described ad-request is included as SdkKey, Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.
More excellent, described contrast instruction comprises device type, operator, network type, IP address, uses the density of affiliated classification, device operating system version, device screen.
More excellent, feature and the IP address of having stored relevant user behavior in the described user behavior feature database comprise the density of classification under user's the device type, operator, network type, application, device operating system version, device screen.
The present invention also provides a kind of moving advertising jettison system, comprising: APP uses or third party's media, is used for initiating ad-request; API advertisement interface is used for obtaining contrasting instruction according to this ad-request and sends to the UDC service-Engine; The UDC service-Engine is used for receiving described contrast instruction, with the content in the described contrast instruction and the Data Comparison in the user behavior feature database, and the user profile that contrast obtains is returned to described API advertisement interface; The user behavior feature database is used for feature and the IP address stored relevant user behavior, comprises the density of classification under user's the device type, operator, network type, application, device operating system version, device screen; API advertisement interface also is used for extracting corresponding advertising message according to described user profile from advertisement base and returns to APP application or third party's media; APP uses or third party's media, also is used for carrying out advertising display according to described advertising message.
More excellent, described ad-request is included as SdkKey, Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.
More excellent, described contrast instruction comprises device type, operator, network type, IP address, uses the density of affiliated classification, device operating system version, device screen.
A kind of moving advertising jettison system and method that the embodiment of the invention provides, new advertisement delivery system and method can be carried out combination with the user behavior feature, finish higher-quality advertisement putting, and, because the accurate input of advertisement, so saved the advertisement putting cost.
Description of drawings
Fig. 1 is the schematic flow sheet of a kind of moving advertising put-on method provided by the invention;
Fig. 2 is the structural representation of a kind of moving advertising jettison system provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
See also the schematic flow sheet of a kind of moving advertising put-on method of the embodiment of the invention shown in Fig. 1, comprising:
Step S101:APP uses or third party's media are initiated ad-request.
Concrete, this ad-request is included as SdkKey (Software DevelopmentKits, software development kit), Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.Wherein, according to device type, the density of device operating system version and device screen can probably estimate the age of throwing in the user.
Step S102:API (Application Programming Interface, application programming interface) advertisement interface obtains contrasting instruction according to this ad-request and sends to UDC (User Data Centre, subscriber data center) service-Engine.
Concrete, the contrast instruction comprises device type, operator, network type, IP address, uses the density of affiliated classification, device operating system version, device screen.
Step S103:UDC service-Engine receives this contrast instruction, with the content in this contrast instruction and the Data Comparison in the user behavior feature database.
Concrete, feature and the IP address of having stored relevant user behavior in the user behavior feature database comprise the density of classification under user's the device type, operator, network type, application, device operating system version, device screen.
Step S104: the user profile that contrast is obtained returns to API advertisement interface, extract corresponding advertising message according to user profile from advertisement base and return to APP application or third party's media, APP uses or third party's media carry out advertising display according to described advertising message.
Concrete, user profile comprises this user's IP address or mobile phone address.
A kind of moving advertising put-on method that the embodiment of the invention provides, new advertisement placement method can carry out combination with the user behavior feature, finishes higher-quality advertisement putting, and, because the accurate input of advertisement, so saved the advertisement putting cost.
See also the structural representation of a kind of moving advertising jettison system of the embodiment of the invention shown in Fig. 2, comprising:
APP uses or third party's media 201, is used for initiating ad-request.
Concrete, this ad-request is included as SdkKey (Software DevelopmentKits, software development kit), Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.Wherein, according to device type, the density of device operating system version and device screen can probably estimate the age of throwing in the user.
Concrete, the contrast instruction comprises device type, operator, network type, IP address, uses the density of affiliated classification, device operating system version, device screen.
UDC service-Engine 203 is used for receiving this contrast instruction, and this is contrasted content in instruction and the Data Comparison in the user behavior feature database 204, and the user profile that contrast obtains is returned to API advertisement interface 202.
User behavior feature database 204 is used for feature and the IP address stored relevant user behavior, comprises the density of classification under user's the device type, operator, network type, application, device operating system version, device screen.
APP uses or third party's media 201, also is used for carrying out advertising display according to advertising message.
A kind of moving advertising jettison system that the embodiment of the invention provides, new advertisement delivery system can carry out combination with the user behavior feature, finishes higher-quality advertisement putting, and, because the accurate input of advertisement, so saved the advertisement putting cost.
The above only is preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. a moving advertising put-on method is characterized in that, comprising:
API advertisement interface receives the ad-request by APP uses or third party's media send;
Described API advertisement interface obtains contrasting instruction according to described ad-request, and described contrast instruction is sent to the UDC service-Engine;
Described UDC service-Engine receives described contrast instruction, with the content in the described contrast instruction and the Data Comparison in the user behavior feature database;
The user profile that contrast is obtained returns to described API advertisement interface, extracts corresponding advertising message according to described user profile from advertisement base and returns to APP application or third party's media, and APP uses or third party's media carry out advertising display according to described advertising message.
2. the method for claim 1 is characterized in that: described ad-request is included as SdkKey, Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.
3. the method for claim 1 is characterized in that: described contrast instruction comprises device type, operator, network type, IP address, use under the density of classification, device operating system version, device screen.
4. the method for claim 1, it is characterized in that: stored feature and the IP address of relevant user behavior in the described user behavior feature database, comprised the density of classification under user's the device type, operator, network type, application, device operating system version, device screen.
5. a moving advertising jettison system is characterized in that, comprising:
APP uses or third party's media, is used for initiating ad-request;
API advertisement interface is used for obtaining contrasting instruction according to this ad-request and sends to the UDC service-Engine;
The UDC service-Engine is used for receiving described contrast instruction, with the content in the described contrast instruction and the Data Comparison in the user behavior feature database, and the user profile that contrast obtains is returned to described API advertisement interface;
The user behavior feature database is used for feature and the IP address stored relevant user behavior, comprises the density of classification under user's the device type, operator, network type, application, device operating system version, device screen;
API advertisement interface also is used for extracting corresponding advertising message according to described user profile from advertisement base and returns to APP application or third party's media;
APP uses or third party's media, also is used for carrying out advertising display according to described advertising message.
6. the system as claimed in claim 1 is characterized in that: described ad-request is included as SdkKey, Apply Names, equipment unique identification, device type, operator, network type, IP address that advertiser distributes, use under classification, device operating system version, the density of device screen, advertisement size is wide, advertisement size is high, the time of ad spot types, request transmission.
7. the system as claimed in claim 1 is characterized in that: described contrast instruction comprises device type, operator, network type, IP address, use under the density of classification, device operating system version, device screen.
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| CN2012105564092A CN103020848A (en) | 2012-12-05 | 2012-12-05 | Mobile advertisement putting system and method |
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| CN2012105564092A CN103020848A (en) | 2012-12-05 | 2012-12-05 | Mobile advertisement putting system and method |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104239129A (en) * | 2014-07-05 | 2014-12-24 | 林章建 | Software containing advertisement connecting API (Application Program Interface) |
| CN104361508A (en) * | 2014-11-21 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement precision marketing method based on APP self-service platform |
| CN105279674A (en) * | 2015-10-13 | 2016-01-27 | 精硕世纪科技（北京）有限公司 | Method and device for determining cheating behaviors of mobile advertisement delivering device |
| CN105869021A (en) * | 2016-04-05 | 2016-08-17 | 乐视控股（北京）有限公司 | Internet advertisement putting method and apparatus |
| WO2016131220A1 (en) * | 2015-02-16 | 2016-08-25 | Lee Ying Chiu Herbert | Characterized wireless signal mobile messaging method and system |
| CN107066285A (en) * | 2016-12-27 | 2017-08-18 | 北京掌阔移动传媒科技有限公司 | A kind of method and system that advertisement is inserted in iMessage extensions |
| CN107533715A (en) * | 2014-12-22 | 2018-01-02 | 万歌有限公司 | System and method for advanced procedures advertisement orientation |
| CN109716713A (en) * | 2016-07-14 | 2019-05-03 | 脸谱公司 | Determine the best Delivery time of electronic information |
| CN111401970A (en) * | 2020-04-09 | 2020-07-10 | 东风小康汽车有限公司重庆分公司 | Advertisement pushing method, device and system |
| US11205199B2 (en) | 2014-12-22 | 2021-12-21 | Vungle, Inc. | Systems and methods for providing programmatic creation and modification of advertising campaigns |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104239129A (en) * | 2014-07-05 | 2014-12-24 | 林章建 | Software containing advertisement connecting API (Application Program Interface) |
| CN104361508A (en) * | 2014-11-21 | 2015-02-18 | 北京金和软件股份有限公司 | Advertisement precision marketing method based on APP self-service platform |
| CN107533715A (en) * | 2014-12-22 | 2018-01-02 | 万歌有限公司 | System and method for advanced procedures advertisement orientation |
| US11205199B2 (en) | 2014-12-22 | 2021-12-21 | Vungle, Inc. | Systems and methods for providing programmatic creation and modification of advertising campaigns |
| WO2016131220A1 (en) * | 2015-02-16 | 2016-08-25 | Lee Ying Chiu Herbert | Characterized wireless signal mobile messaging method and system |
| CN105279674A (en) * | 2015-10-13 | 2016-01-27 | 精硕世纪科技（北京）有限公司 | Method and device for determining cheating behaviors of mobile advertisement delivering device |
| CN105869021A (en) * | 2016-04-05 | 2016-08-17 | 乐视控股（北京）有限公司 | Internet advertisement putting method and apparatus |
| CN109716713A (en) * | 2016-07-14 | 2019-05-03 | 脸谱公司 | Determine the best Delivery time of electronic information |
| CN107066285A (en) * | 2016-12-27 | 2017-08-18 | 北京掌阔移动传媒科技有限公司 | A kind of method and system that advertisement is inserted in iMessage extensions |
| CN111401970A (en) * | 2020-04-09 | 2020-07-10 | 东风小康汽车有限公司重庆分公司 | Advertisement pushing method, device and system |
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Owner name: SHENZHEN DONGXIN TIMES INFORMATION TECHNOLOGY CO., Free format text: FORMER OWNER: DONGXIN NETWOOKS TECH CO., LTD., DONGGUAN CITY Effective date: 20140819 |
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Effective date of registration: 20140819 Address after: 518027, Guangdong, Shenzhen, Futian District, Che Kung Temple Tian An Innovation Technology Plaza A1403-51 Applicant after: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Address before: 6, layer 01, block E, Huifeng center, No. 1, Feng Feng Road, Dongguan City, Guangdong, Dongguan, China Applicant before: Dongxin Netwooks Tech Co., Ltd., Dongguan City |
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