KR20150086412A - Reward advertisement system using by ring back tone and the management method thereof - Google Patents

Reward advertisement system using by ring back tone and the management method thereof Download PDF

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Publication number
KR20150086412A
KR20150086412A KR1020140005916A KR20140005916A KR20150086412A KR 20150086412 A KR20150086412 A KR 20150086412A KR 1020140005916 A KR1020140005916 A KR 1020140005916A KR 20140005916 A KR20140005916 A KR 20140005916A KR 20150086412 A KR20150086412 A KR 20150086412A
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South Korea
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advertisement
subscriber
reward
smartphone
service providing
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KR1020140005916A
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Korean (ko)
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권준호
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권준호
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
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Abstract

The present invention relates to a reward advertisement system using a ring back tone and an operating method thereof. The purpose of the present invention is to provide the reward advertisement system using a ring back tone and the operating method thereof, capable of giving a preset point to a service user who subscribes to the reward advertisement system. For this, the reward advertisement system using the ring back tone according to the present invention includes a plurality of advertiser servers which supply preset data, a subscriber smart phone which is connected to an advertisement service providing server through an internet network, the advertisement service providing server which is operated to perform a reward function for the subscriber smart phone, a mobile communication company server which is connected to the advertisement service providing server, and a plurality of reception side terminals which receive a specific advertisement message.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reward advertisement system using a ringback tone and a reward advertisement system using the ringback tone,

The present invention relates to a reward advertisement system using a ringback tone and a method for operating the reward advertisement system. More particularly, the present invention relates to a reward advertisement system in which a predetermined advertisement message is provided to an unspecified number calling a smartphone of a service user subscribed to a reward advertisement system, A reward advertisement system using a ring back tone so that a predetermined point can be paid to a service user who subscribes to the reward advertisement system, and a method of operating the reward advertisement system.

      Generally, an advertisement has a function of delivering a product or a service to be offered by a company to general consumers, and is operated through various routes and media such as online or offline.

      In recent years, as the use of smart phones has been rapidly increased, a variety of information can be shared along with voice and video calls. Accordingly, a variety of advertisement methods using smart phones and portable terminals are newly emerging. Compared with other advertisement media such as television, radio, internet, etc., the smart phone can be connected to a variety of communication networks and can transmit various advertisement contents to a consumer. Thus, the advertisement method through the smart phone has unlimited potential It is estimated that they are doing.

      Here, as an example of the advertisement method using the smartphone, an advertisement method in which a predetermined advertisement content is displayed on a smartphone standby screen of a subscriber, and a reward for purchasing a specific commodity is given by giving a corresponding point to the subscriber Widely used.

      However, in the conventional reward advertisement method as described above, there is a problem that an arbitrary advertisement content is displayed on the idle screen, thereby causing the user to feel a sense of rejection. Also, the advertisement content is provided only to a specific person who subscribes to the service As a result, there has been a problem that advertising efficiency is remarkably deteriorated.

Korean Patent No. 10-1324310

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a reward advertisement system in which a predetermined user- The reward advertisement system is provided with a reward advertisement system in which a predetermined point is paid to a service user who is subscribed to the reward advertisement system according to whether a quiz answer is given or not.

      According to another aspect of the present invention, there is provided a reward advertisement system using a ring back tone, the reward advertisement system comprising: an advertisement service providing server connected to an advertisement service providing server through an Internet network, An advertiser server; A corresponding application for use of the reward advertisement system is installed and connected to the advertisement service providing server through the Internet network to proceed with the user registration procedure and to inquire and use points according to the reward advertisement service utilization A subscriber smartphone; The advertiser information and the advertisement data which are input through the advertiser server and are connected to the Internet network are stored and the subscriber information inputted according to application activation of the subscriber smartphone is stored, An advertisement service providing server provided with a specific advertisement message as a call connection tone and operated to perform a reward function for the subscriber smart phone, A mobile communication company server connected to the advertisement service providing server and controlling to send a specific advertisement message to a call connection tone when a call connection request is made from an arbitrary caller to a smartphone of a service subscriber; A terminal capable of making a wired or wireless communication and including a plurality of originating terminals that receive a specific advertisement message as a ringback tone upon requesting a call connection to the service subscriber.

      Preferably, the advertisement service providing server receives and stores the age, sex, area, and interest information of a subscriber through an application running on a subscriber smartphone, An advertiser management module in which advertisement information requested by the advertiser server and payment information of the advertiser is stored through the advertiser server, and an advertisement message provided to the subscriber smartphone in response to a call request from an arbitrary sender terminal And a reward management module that manages the storage and use of the reward point.

      Preferably, the advertisement message provided to the subscriber smartphone side in response to a call connection request from an arbitrary sender terminal is transmitted in a quiz form, and the advertisement service providing server transmits a quiz message After determining whether the answer is correct or incorrect, different reward points are generated accordingly.

      When the specific subscriber smartphone agrees to collect GPS information, the advertisement service providing server provides an advertisement of the advertiser server that desires to advertise in the corresponding area when a call connection request is made from an arbitrary sender terminal to the subscriber smartphone side .

      Meanwhile, a method of operating a reward advertisement system using a ring back tone according to the present invention is a method of operating a reward advertisement system using a ring back tone in a state in which an application for providing a service to a smartphone of a specific subscriber, ; The subscriber information input through the application of the subscriber smartphone is transmitted to the advertisement service providing server side and the information is classified and stored; Determining whether there is a call connection request from an arbitrary caller terminal to the subscriber smartphone side; Transmitting a predetermined quiz advertisement to a caller terminal side as a call connection tone in response to a call connection request from an arbitrary caller terminal; And a step of determining whether a quiz correct answer or an incorrect answer is received from the caller terminal and storing a corresponding point in the reward management module of the advertisement service providing server.

      Preferably, when the subscriber smartphone requests to use the reward point managed by the reward management module of the advertisement service providing server from the subscriber smartphone, the step of providing the goods, the gift certificate, and the gift cone corresponding to the reward point .

According to the present invention as described above, a predetermined advertisement message is provided in a quiz form to an unspecified number calling to a mobile phone of a service user who subscribes to a reward advertisement system, and a reward advertisement system The service user who subscribes to the service is paid a predetermined point, so that the service subscribers can easily receive reward points according to the advertisement only by one subscription.

In addition, since the advertiser provides the advertisement based on the personal information such as the user's sex, age, interest, and area, the advertisement effect can be obtained.

1 is a schematic diagram of a reward advertisement system using a ring back tone according to the present invention;
2 is a flowchart illustrating a method of operating a reward advertisement system using a ring back tone according to the present invention.

Hereinafter, the present invention configured as described above will be described in detail with reference to the accompanying drawings.

FIG. 1 is a schematic block diagram of a reward advertisement system using a ring back tone according to the present invention, and FIG. 2 is a flowchart illustrating a method of operating a reward advertisement system using a ring back tone according to the present invention.

      The reward advertisement system using the ring back tone according to the present invention and the method of operating the reward advertisement system according to the present invention are characterized in that a predetermined advertisement message is transmitted to an unspecified number of caller terminals 20 performing a call request to the smartphone 10 subscribed to the reward advertisement system And provides the reward point determined according to whether or not the quiz answer is given to the service user.

      To this end, the reward advertisement system using the RBT according to the present invention includes a subscriber smartphone 10 and an arbitrary plurality of originating terminals 20 for performing a call via the mobile communication company server 40, And an advertisement service providing server 50 for providing a predetermined advertisement message to the advertiser server 30 and giving a reward point to the subscriber.

      First, the advertiser server 30 is a server provided on the advertiser side for providing a specific advertisement as a ringback tone, and is connected to the advertisement service providing server 50 via the Internet network 100 to proceed with an advertiser subscription procedure Transmits the predetermined data to the advertisement service providing server 50 to perform the advertisement, and performs a predetermined payment process for the advertisement request.

      At this time, the predetermined advertisement data provided to the advertisement service providing server 50 may be provided in a quiz form related to the product of the corresponding advertiser. In this case, a quiz by the button operation of the calling terminal 20, And a different reward point is provided depending on the correct answer or wrong answer of the user.

      The subscriber smartphone 10 downloads and installs a corresponding application for use of the reward advertisement system through an application store or the like. In a state where the subscriber smartphone 10 is connected to the advertisement service providing server 50 through the application, And can perform inquiry and use of points according to the use of the reward advertisement service, and the like.

      At this time, the subscriber information transmitted to the advertisement service providing server 50 through the application of the subscriber smartphone 10 includes age, sex, area, interest information, and the like, May be additionally included.

      The advertisement service providing server 50 is connected to the advertiser server 30 through the Internet network 100 and stores advertiser information and advertisement data input from the advertiser server 30, Information of each subscriber to be inputted is transmitted and stored according to application driving of the mobile terminal 10.

      In addition, when a call request is generated from an arbitrary sender in the subscriber smartphone 10, a specific advertisement message requested by the advertiser server 30 is provided as a ringback tone, and the advertisement message 30 To perform the reward function for the subscriber's smartphone 10 according to the listening of the subscriber's smartphone 10.

      The advertisement service providing server 50 includes a subscriber management module 52, an advertiser management module 56, a reward management module 54, and the like.

      The subscriber management module 52 receives and stores the age, sex, area, and interest information of the subscriber through the application running on the subscriber smartphone 10, The advertiser management module 56 performs a function of storing company information, payment information, and requested advertisement data of each advertiser through the advertiser server 30, and the reward management module 54 manages the storage and use of the reward point corresponding to the advertisement message provided to the subscriber smartphone 10 in response to the call request from the arbitrary sender terminal 20.

      The reward management module 56 also provides a function of providing a merchandise, a gift certificate, a gift cone, etc. corresponding to the reward point when a request for use of the point is made from the subscriber smartphone 10 having a certain reward point .

      Reference numeral 40 denotes a mobile communication company server to which the subscriber smartphone 10 is subscribed. The mobile communication company server 40 is connected to the advertisement service providing server 50 via the Internet network 100, When a call connection request is made from a sender to a smartphone 10 of a service subscriber, a call connection sound to the caller terminal 20 is transmitted to a specific advertisement message according to the operation of the advertisement service providing server 50 .

The calling terminal 20 is any of a fixed line telephone 24 or a cellular phone 22 or other communication device that performs a call request for making a telephone call with the subscriber smartphone 10, A specific advertisement message is provided to the smartphone 10 by the call connection tone. When the advertisement message is provided in the form of a quiz, an answer of the quiz is selected through the button operation .

      Next, the operation of the reward advertisement system using the ring back tone according to the present invention will be described with reference to the drawings.

      According to the operation of the reward advertisement system using the RBT according to the present invention, a specific subscriber who wants to use the reward advertisement system using the RBT first downloads and installs an application for providing the service through the subscriber's smartphone 10 , Various information including the sex, age, interest, area, and the like of the subscriber is inputted through operation of the application (S 1).

      In addition, when subscriber information is input through the application of the subscriber smartphone 10, a procedure of whether or not to consent to collect GPS information for providing a location-based service is additionally performed (S 2).

      The subscriber information input through the application installed in the subscriber smartphone 10 is classified and stored in the subscriber management module 52 of the advertisement service providing server 50 (S3).

      In addition, the advertiser management module 56 of the advertisement service providing server 50 transmits the company information and the predetermined advertisement data of each advertiser transmitted from the advertiser server 30 requesting advertisement of a specific advertisement message to be classified and stored do.

      Thereafter, when a call connection request is generated from any caller terminal 20 in the call waiting state of the subscriber smartphone 10 (S 4), the advertisement service providing server 50 transmits a call connection request Information is provided from the mobile communication company server 40 and control is performed so that a predetermined advertisement message is transmitted to the caller terminal 20 side by a call connection tone.

      At this time, when the GPS information collection agreement is made when the subscription process of the subscriber smartphone 10 is performed, the advertisement service providing server 50 can apply the target desired by the advertiser to the real- (S 5).

      The call connection tone composed of the advertisement message provided to the calling terminal 20 is a quiz-type advertisement (for example, punggi ginseng is really good. Here, the cultivation place of punggi ginseng is punggi cotton 1, (S6). ≪ / RTI >

      Thereafter, the advertisement service providing server 50 judges whether the quiz correct answer or the wrong answer (including no answer) is received from the calling terminal 20, (S7 and S8) so as to be stored in the management module 54 (S7 and S8).

      When a request for use of a reward point managed by the reward management module 54 of the advertisement service providing server 50 is received from the subscriber smartphone 10 through driving of the application of the subscriber smartphone 10 S 9), the advertisement service providing server 50 controls the subscriber smartphone 10 to display a merchandise, a gift certificate, a gift cone, etc. corresponding to the accumulated reward points, The subscriber can select and receive a specific commodity, a gift certificate, a gift cone, etc. (S 10).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the scope of the appended claims.

10: subscriber smartphone, 20: originating terminal,
30: Advertiser server, 40: Carrier server,
50: an advertisement service providing server, 52: a subscriber management module,
54: reward management module, 56: advertiser management module,
100: Internet network.

Claims (6)

A plurality of advertiser servers connected to an advertisement service providing server through an Internet network to conduct an advertiser subscription procedure and provide predetermined data for advertisement;
A corresponding application for use of the reward advertisement system is installed and connected to the advertisement service providing server through the Internet network to proceed with the user registration procedure and to inquire and use points according to the reward advertisement service utilization A subscriber smartphone;
The advertiser information and the advertisement data which are input through the advertiser server and are connected to the Internet network are stored and the subscriber information inputted according to application activation of the subscriber smartphone is stored, An advertisement service providing server provided with a specific advertisement message as a call connection tone and operated to perform a reward function for the subscriber smart phone,
A mobile communication company server connected to the advertisement service providing server and controlling to send a specific advertisement message to a call connection tone when a call connection request is made from an arbitrary caller to a smartphone of a service subscriber;
And a plurality of originating terminals for receiving a specific advertisement message as a ringback tone upon requesting a call connection to the service subscriber side, the terminal being capable of wired or wireless communication, Advertising system. The method according to claim 1,
The advertisement service providing server,
A subscriber management module for receiving and storing the age, sex, area, and interest information of the subscriber through an application running on the subscriber smartphone,
An advertiser management module in which corporate information, payment information, and requested advertisement data of each advertiser are stored through the advertiser server,
And a reward management module that manages storage and use of a reward point corresponding to an advertisement message provided as a ringback tone in response to a call request from an arbitrary caller terminal to the subscriber smartphone side. Advertising system. 3. The method according to claim 1 or 2,
The advertisement message provided to the subscriber smartphone side as a ringback tone in response to a call connection request from an arbitrary sender terminal is transmitted in a quiz form,
Wherein the advertisement service providing server is configured to determine whether a correct answer or a wrong answer of a quiz according to a button operation of the caller terminal is made, and then a different reward point is generated according to the answer. 3. The method according to claim 1 or 2,
When the specific subscriber smartphone agrees to collect GPS information, the advertisement service providing server provides an advertisement of the advertiser server to the subscriber smartphone in response to a call connection request from an arbitrary sender terminal Reward advertisement system using ringback tone that features. A step in which a predetermined subscription procedure is performed in a state in which an application for providing a service to a smartphone of a specific subscriber who wants to use a reward advertisement system using a ring back tone is down and driven;
The subscriber information input through the application of the subscriber smartphone is transmitted to the advertisement service providing server side and the information is classified and stored;
Determining whether there is a call connection request from an arbitrary caller terminal to the subscriber smartphone side;
Transmitting a predetermined quiz advertisement to a caller terminal side as a call connection tone in response to a call connection request from an arbitrary caller terminal;
And determining whether a quiz correct answer or an incorrect answer is obtained from the caller terminal and storing a corresponding point in the reward management module of the advertisement service providing server. 6. The method of claim 5,
When a request for use of a reward point managed by the reward management module of the advertisement service providing server is received from the subscriber smartphone, a step of providing a product, a gift certificate, and a gift cone corresponding to the reward point is further performed A method of operating a reward advertisement system using a ringback tone characterized in.
KR1020140005916A 2014-01-17 2014-01-17 Reward advertisement system using by ring back tone and the management method thereof KR20150086412A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220138910A (en) 2021-04-06 2022-10-14 주식회사 디티에스소프트 System and method for providing user-based mobile advertising
WO2024075882A1 (en) * 2022-10-05 2024-04-11 주식회사 애드벌룬 Information provision system and service application for implementing information provision service

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220138910A (en) 2021-04-06 2022-10-14 주식회사 디티에스소프트 System and method for providing user-based mobile advertising
KR20240057386A (en) 2021-04-06 2024-05-02 주식회사 디티에스소프트 System and method for providing user-based mobile advertising
WO2024075882A1 (en) * 2022-10-05 2024-04-11 주식회사 애드벌룬 Information provision system and service application for implementing information provision service

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