KR20220138910A - System and method for providing user-based mobile advertising - Google Patents

Abstract

A user-based mobile advertisement service system according to an embodiment of the present invention includes: a mobile terminal for setting condition values for an advertisement type and an advertisement exposure time to be visually or audibly exposed at an incoming or outgoing call; and an advertisement providing server for transmitting, to the mobile terminal, advertisement content that meets the advertisement exposure conditions set in the mobile terminal when an incoming or outgoing call signal of the mobile terminal is detected.

Description

User-based mobile advertising service system and method

The present invention relates to a user-based mobile advertising system and method.

Recently, a smart phone that combines the advantages of a mobile phone and a personal digital assistant (PDA) is rapidly spreading. Smartphones can perform data communication through the Wi-Fi network, which is a wireless data communication network, and the data communication channel of the mobile communication network, and can install and operate various applications, and can access the Internet anytime and anywhere to receive various services. can

As such, with the rapid spread of smartphones, the main media of the existing advertising services are shifting from TVs and the Internet to smartphones.

In general, advertisements using smartphones are mostly provided as an alternative to the free provision of applications, and recently, advertisement services using push messages are being made. As described above, the conventional advertisement service using a smart phone has a problem in that the number of exposures is small because the advertisement service is performed only when an application is executed.

In addition, since the advertisement service using a conventional smart phone is provided when an application is executed, there is a problem in that the advertisement efficiency is low because it is not related to the user because it provides advertisements related to the currently running application.

Unexamined Patent Publication No. 10-2015-0086412 (published on July 28, 2015)

The problem to be solved by the present invention is a user-based mobile that receives an advertisement from an advertisement providing server when making or receiving a call through a mobile device, displays it on the screen of the mobile terminal, provides it, and provides a reward to the user as a reward accordingly. An object of the present invention is to provide an advertising system and method.

A user-based mobile advertisement system according to an embodiment of the present invention for solving the above problems includes: a mobile terminal for displaying an advertisement selected by a user or set for each time on a screen when a call is received or sent; and an advertisement providing server that, upon receiving a call incoming or outgoing signal from the mobile terminal, transmits a user-specified advertisement set in the mobile terminal or an advertisement for each time period to the mobile terminal.

In order to solve the above problems, a user-based mobile advertisement service method according to an embodiment of the present invention includes the steps of setting an advertisement type and advertisement exposure time to be displayed on a screen when an incoming or outgoing call is received from a mobile terminal; When the advertisement providing server detects the incoming or outgoing call information from the mobile terminal, transmitting an advertisement of the setting condition set by the mobile terminal; displaying an advertisement transmitted from the mobile terminal on a screen; and providing, by the advertisement providing server, an advertisement reward corresponding to the advertisement exposure time exposed when a call is received or transmitted from the mobile terminal.

By using the user-based mobile advertisement system and method according to an embodiment of the present invention, it is possible to expose an advertisement of a voice type or a video type to the user when an incoming or outgoing call is made, and reward points according to the advertisement exposure can be used in daily life. It has the advantage that it can be paid only by an incoming or outgoing act of

Through the above-described advantages, there is an advantage that a customized targeted advertisement can be provided to a mobile user.

1 is a network configuration diagram of a user-based mobile advertisement service system according to an embodiment of the present invention.
FIG. 2 is a device configuration diagram of the mobile terminal shown in FIG. 1 .
FIG. 3 is a device configuration diagram of the control unit shown in FIG. 2 .
FIG. 4 is a device configuration diagram of the advertisement providing server shown in FIG. 1 .
FIG. 5 is an exemplary exposure view of an advertisement image displayed on the background screen of the mobile terminal shown in FIG. 1 .
FIG. 6 is an exemplary exposure view of an advertisement image displayed on an incoming background screen of the mobile terminal shown in FIG. 1 .
FIG. 7 is an exemplary view of exposure of an advertisement image displayed on a background screen when a call of the mobile terminal shown in FIG. 1 is terminated.
8 is a flowchart illustrating a user-based mobile optical and service method according to an embodiment of the present invention.
9 is a flowchart illustrating an advertisement exposure process of a mobile terminal according to an embodiment of the present invention.
10 illustrates an example computing environment in which one or more embodiments disclosed herein may be implemented.

Hereinafter, various embodiments of the present specification are described with reference to the accompanying drawings. However, it is to be understood that the technology described herein is not limited to specific embodiments, and includes various modifications, equivalents, and/or alternatives of the embodiments of the present specification. . In connection with the description of the drawings, like reference numerals may be used for like components. In the present specification, expressions such as “have,” “may have,” “include,” or “may include” indicate the presence of a corresponding characteristic (eg, a numerical value, function, operation, or component such as a part). and does not exclude the presence of additional features.

In this specification, expressions such as “A or B,” “at least one of A and/and B,” or “one or more of A or/and B” may include all possible combinations of the items listed together. . For example, "A or B," "at least one of A and B," or "at least one of A or B" means (1) includes at least one A, (2) includes at least one B; Or (3) it may refer to all cases including both at least one A and at least one B.

As used herein, expressions such as "first," "second," "first," or "second," can modify various elements, regardless of order and/or importance, and refer to one element. It is used only to distinguish it from other components, and does not limit the components. For example, the first user equipment and the second user equipment may represent different user equipment regardless of order or importance. For example, without departing from the scope of the rights described in this specification, a first component may be referred to as a second component, and similarly, the second component may also be renamed as a first component.

A component (eg, a first component) is "coupled with/to (operatively or communicatively)" to another component (eg, a second component) When referring to "connected to", it will be understood that the certain element may be directly connected to the other element or may be connected through another element (eg, a third element). On the other hand, when it is said that a component (eg, a first component) is "directly connected" or "directly connected" to another component (eg, a second component), the component and the It may be understood that other components (eg, a third component) do not exist between other components.

As used herein, the expression "configured to (or configured to)" depends on the context, for example, "suitable for," "having the capacity to ," "designed to," "adapted to," "made to," or "capable of." The term “configured (or configured to)” may not necessarily mean only “specifically designed to” in hardware. Instead, in some circumstances, the expression “a device configured to” may mean that the device is “capable of” with other devices or parts. For example, the phrase “a processor configured (or configured to perform) A, B, and C” refers to a dedicated processor (eg, an embedded processor) for performing the operations, or by executing one or more software programs stored in a memory device. , may mean a generic-purpose processor (eg, a CPU or an application processor) capable of performing corresponding operations.

The terms used herein are used only to describe specific embodiments, and may not be intended to limit the scope of other embodiments. The singular expression may include the plural expression unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meanings as commonly understood by one of ordinary skill in the art described herein. Among the terms used in this specification, terms defined in a general dictionary may be interpreted with the same or similar meaning as the meaning in the context of the related art, and unless explicitly defined in the present specification, have ideal or excessively formal meanings. is not interpreted as In some cases, even the terms defined in this specification cannot be construed to exclude the embodiments of the present specification.

Hereinafter, a smartphone application advertisement system and method according to an embodiment of the present invention will be described in more detail based on the accompanying drawings.

1 is a network configuration diagram of a user-based mobile advertisement service system according to an embodiment of the present invention, FIG. 2 is a device configuration diagram of the mobile terminal shown in FIG. 1, and FIG. 3 is a control unit shown in FIG. It is a device configuration diagram, FIG. 4 is a device configuration diagram of the advertisement providing server shown in FIG. 1 , FIG. 5 is an exemplary view of exposure of an advertisement image exposed on the background screen of the mobile terminal shown in FIG. 1 , and FIG. 6 is 1 is an exemplary view of exposure of an advertisement image exposed to the incoming background screen of the mobile terminal shown in FIG. 1 , and FIG. 7 is an exemplary exposure view of the advertisement image exposed to the background screen when the call of the mobile terminal shown in FIG. 1 is terminated.

First, as shown in FIG. 1 , a user-based mobile advertisement service system 100 according to an embodiment of the present invention includes a mobile terminal 200 and an advertisement providing server 300 .

Each configuration shown in FIG. 1 communicates with a network, and the network refers to a connection structure in which information exchange is possible between each node such as a plurality of terminals and servers, and an example of such a network includes RF, 3GPP ( 3rd Generation Partnership Project network, LTE (Long Term Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless) Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, etc. are included, but are not limited thereto. does not

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each component may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

First, the mobile terminal 200 may be a terminal that receives and exposes advertisement content allocated for each specific time on the incoming and/or reception screen during incoming and outgoing calls from the advertisement providing server 300, which will be described later, for a preset time. .

In addition, the mobile terminal 200 may be configured to expose the advertisement content provided by the advertisement providing server based on the advertisement exposure time set by the user.

In addition, the mobile terminal 200 may be a terminal that accesses a sales URL of a corresponding advertisement product through a link displayed on an advertisement image displayed on an incoming and/or receiving screen when a call is received or received.

Also, the mobile terminal 200 may be a terminal capable of setting incoming/receiving tones and ringtones as specific advertisement sound sources according to user settings.

In addition, the mobile terminal 200 may be a terminal that receives a terminal fee support, a discount coupon, etc. to the mobile terminal when an advertisement image is exposed during an incoming/received time period set by the advertisement side.

More specifically, the mobile terminal 200 includes a communication unit 210 , a storage unit 220 , a display unit 230 , an audio output unit 240 , and a control unit 250 .

The communication unit 210 communicates with any internal component or at least one external terminal through a wired/wireless communication network. In this case, the external arbitrary terminal may include a server (not shown), another terminal (not shown), and the like. Here, as wireless Internet technologies, wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), Wimax (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access) ), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS), etc. In this case, the communication unit 210 transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above. In addition, short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Near Field Communication (NFC). , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi (Wi-Fi), Wi-Fi Direct (Wi-Fi Direct), etc. may be included. In addition, the wired communication technology may include power line communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial cable, and the like.

Also, the communication unit 210 may mutually transmit information with an arbitrary terminal through a Universal Serial Bus (USB).

In addition, the communication unit 210 is a technology standard or communication method for mobile communication (eg, GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV -DO (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), LTE (Long Term Evolution), LTE-A (Long Term Evolution-Advanced, etc.) transmits and receives radio signals to and from the base station, the server, and other terminals on a mobile communication network constructed according to the same.

In addition, the communication unit 210 receives a mobile advertisement exposure app, data related to the app, and the like, provided from a server connected through wired/wireless communication under the control of the control unit 250 .

The storage unit 220 stores various user interfaces (UIs), graphic user interfaces (GUIs), and the like.

In addition, the storage unit 220 stores data and programs necessary for executing the mobile advertisement exposure app.

That is, the storage 220 may store a plurality of application programs (application programs or applications), data, and commands driven to execute the mobile advertisement exposure app. At least some of these applications may be downloaded from an external server via wireless communication.

In addition, at least some of these application programs may exist on the terminal 200 executing the mobile advertisement exposure app from the time of shipment for the basic function of the terminal 200 executing the mobile advertisement exposure app.

On the other hand, the application program is stored in the storage unit 220, installed in the terminal 200 executing the mobile advertisement exposure app, the operation of the terminal 200 running the mobile advertisement exposure app by the control unit 250 (or function) may be driven to perform.

In addition, the storage unit 220 is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD) memory, etc.), magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory: RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory: ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory), It may include at least one storage medium among Programmable Read-Only Memory (PROM). In addition, the terminal 100 executing the mobile advertisement exposure app operates a web storage that performs a storage function of the storage unit 220 on the Internet, or may operate in connection with the web storage. have.

In addition, the storage unit 220 stores the received word learning app (program) and data related to the corresponding app (program) under the control of the controller 250 .

The display unit (or display unit) 130 uses a user interface and/or a graphic user interface stored in the storage unit 220 and the control unit 250 under the control of the control unit 250 to display various menu screens, such as various menu screens. content can be displayed.

Here, the content displayed on the display unit 230 includes various text or image data (including various information data) and a menu screen including data such as icons, list menus, and combo boxes. Also, the display unit 230 may be a touch screen.

In addition, the display unit 230 includes a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. It may include at least one of a flexible display, a 3D display, an e-ink display, and a Light Emitting Diode (LED).

In addition, the display unit 230 displays a mobile advertisement exposure application execution result screen under the control of the control unit 250 .

The audio output unit 240 outputs audio information included in a signal processed by a predetermined signal by the controller 250 . Here, the audio output unit 240 may include a receiver, a speaker, a buzzer, and the like.

In addition, the voice output unit 240 outputs a guide voice generated by the control unit 250 .

In addition, the voice output unit 240 outputs voice information (or sound effects) corresponding to the mobile advertisement exposure application execution result screen by the control unit 250 .

The controller (or microcontroller unit) 150 executes an overall control function of the terminal 200 executing the mobile advertisement exposure app.

In addition, the control unit 250 executes an overall control function of the terminal 200 that executes the mobile advertisement exposure app by using the program and data stored in the storage unit 220 . The controller 250 may include a RAM, ROM, CPU, GPU, and bus, and the RAM, ROM, CPU, GPU, etc. may be connected to each other through a bus. The CPU may access the storage unit 220 to perform booting using the O/S stored in the storage unit 220 , and use various programs, contents, data, etc. stored in the storage unit 220 . Thus, various operations can be performed.

In addition, the control unit 250 is configured to install the mobile advertisement exposure app provided from the advertisement providing server 300 in the terminal 200, and also a dedicated app installed in the terminal 200 that executes the mobile advertisement exposure app. When (or application) is selected (or touched/executed) according to user selection (or user touch/input), the control unit 250 executes the dedicated app, and displays the app execution result screen on the display unit 230 . display

More specifically, the control unit 250 includes an incoming and outgoing detection unit 251 , an incoming and outgoing mode checking unit 252 , an advertisement exposure setting unit 253 , a link connection unit 254 , and a point management unit 255 .

The incoming/outgoing detection unit 251 may be configured to detect an incoming and outgoing call operation of a call connection unit (not shown) of the mobile terminal 200 .

The incoming/outgoing mode check unit 252 may be configured to check the state of the incoming/outgoing mode of the mobile terminal 200 . That is, it may be configured to check whether the incoming mode is a vibration mode, a silent mode, a ringing mode, and a mixed mode.

The advertisement exposure setting unit 253 may be configured to set an advertisement exposure type, advertisement type, and advertisement exposure time to be displayed on the ringback tone, ringing tone, incoming and outgoing screen when a call is received or transmitted.

In addition, the advertisement exposure setting unit 253 may be configured to set the type of advertisement content to be displayed on the call end screen for a preset time after the call ends.

The link connection unit 254 may be configured to access a web address of an advertisement URL displayed on advertisement content displayed on the screen when a call is received or transmitted, that is, a web server of the corresponding advertisement.

The point management unit 255 may be configured to manage reward points granted according to an exposure method and/or exposure time of advertisement content to be displayed on the screen when a call is received or transmitted.

Here, the condition for paying the reward may be paid in the form of an accumulation condition or a standard time exceeding condition.

The cumulative condition is a method in which reward points are calculated and paid according to the accumulated value of the advertisement exposure time exposed during incoming and outgoing calls of users during a preset period, and the standard time exceeding condition is presented by the advertiser If it exceeds one hour (eg, 4 seconds, etc.), it may be a payment method.

Next, when receiving an incoming or outgoing call signal from the mobile terminal, the advertisement providing server 300 may be configured to transmit a user-specified advertisement or an advertisement for each time period set in the mobile terminal to the mobile terminal.

The advertisement providing server 300 may cooperate with a communication company server subscribed by the mobile terminal, and may provide advertisement sounds for incoming and outgoing tones set by the user of the mobile terminal to the communication company server.

In addition, the advertisement providing server 300 includes an advertisement content receiving unit 310 , an advertisement content classification unit 320 , an incoming and outgoing monitoring unit 330 , and a reward payment and settlement unit 340 .

The advertisement content receiving unit 310 may be configured to receive advertisement contents from an advertiser who intends to use the incoming and outgoing advertisement exposure service provided herein.

At this time, the advertisement content reception unit 310 determines the reward points to be paid from the advertisement cost and the advertisement cost according to the usage period, type, incoming/outgoing advertisement exposure type, advertisement exposure time, etc. of the advertisement contents (video, audio, etc.) to be provided from the advertiser. can be configuration.

Next, the advertisement content classification and provision unit 320 classifies the advertisement contents received by the advertisement contents reception unit 310 into preset policy conditions, and the advertisement contents set by the user according to the instruction of the incoming and outgoing call monitoring unit 330 to be described later. may be configured to provide a mobile terminal of the corresponding user.

Here, the preset policy conditions may be classified into advertisement exposure type (eg, incoming, outgoing), advertisement type (voice, video), reward allocation points for each exposure time, and the like.

Next, the incoming and outgoing monitoring unit 330 may be configured to receive incoming and outgoing status information of the corresponding mobile terminal 200 from a service provider server subscribed to by the mobile terminal 200 and check whether there is an incoming or outgoing call.

Next, the reward payment and settlement unit 340 calculates and settles an advertisement reward point proportional to the exposure time for each advertisement and the number of URL accesses, which are calculated by the point management unit 255 of the mobile terminal 200 during incoming and outgoing calls. can be configuration.

8 is a flowchart illustrating a user-based mobile light and service method according to an embodiment of the present invention, and FIG. 9 is a flowchart illustrating an advertisement exposure process of a mobile terminal according to an embodiment of the present invention.

First, referring to FIG. 8 , in the user-based mobile advertisement service method ( S700 ) according to an embodiment of the present invention, first, an advertisement exposure type, advertisement type, and advertisement exposure during an incoming or outgoing call from the mobile terminal 200 . The time is set (S710).

Thereafter, when the advertisement providing server 300 detects incoming or outgoing call information from the mobile terminal 200, an advertisement that meets the setting conditions set by the mobile terminal is transmitted (S720), the mobile terminal 200 The advertisement information transmitted from is output as the setting condition (S730).

Thereafter, the advertisement providing server 300 pays an advertisement reward corresponding to the advertisement exposure time exposed when a call is received or transmitted from the mobile terminal 200 (S740).

Meanwhile, the mobile terminal exposes advertisements during incoming and outgoing calls in the following flow.

First, referring to FIG. 9 , a user sets an exposure type of advertisement content to be exposed when a mobile terminal calls or receives an incoming call. More specifically, the advertisement exposure type, advertisement type, and advertisement exposure time to be displayed on the ringback tone, ringing tone, incoming and outgoing screen when a call is received or transmitted are set. In addition, after the call ends, the type of advertisement content to be displayed on the call end screen for a preset time is set.

Thereafter, the incoming and outgoing call operation of the call connection unit (not shown) is detected and confirmed through the incoming/outgoing detection unit 251, that is, whether the incoming mode is a vibration mode, a silent mode, a ringing mode, or a mixed mode.

Thereafter, after receiving the advertisement content that meets the setting condition from the advertisement providing server 300 , the advertisement content is output as the exposure setting condition, and the exposure time and/or the number of URL accesses of the output advertisement content are counted.

Thereafter, when the exposure time exceeds a preset condition value, an advertisement reward point corresponding thereto is paid.

Here, the condition for paying the reward may be paid in the form of an accumulation condition or a standard time exceeding condition. The cumulative condition is a method in which reward points are calculated and paid according to the accumulated value of the advertisement exposure time exposed during incoming and outgoing calls of users during a preset period, and the standard time exceeding condition is presented by the advertiser If it exceeds one hour (eg, 4 seconds, etc.), it may be a payment method.

Therefore, using the user-based mobile advertisement service system and method according to an embodiment of the present invention, when a user makes a call or when a user receives a call, an advertisement can be exposed on the screen of the user terminal, The user can selectively change the advertisement exposure time, and when the advertisement exposure time exceeds a preset time, a reward can be provided.

10 is a diagram illustrating an example computing environment in which one or more embodiments disclosed herein may be implemented, and is an illustration of a system 1000 including a computing device 1100 configured to implement one or more embodiments described above. shows For example, computing device 1100 may be a personal computer, server computer, handheld or laptop device, mobile device (mobile phone, PDA, media player, etc.), multiprocessor system, consumer electronics, minicomputer, mainframe computer, distributed computing environments including any of the aforementioned systems or devices, and the like.

The computing device 1100 may include at least one processing unit 1110 and a memory 1120 . Here, the processing unit 1110 may include, for example, a central processing unit (CPU), a graphic processing unit (GPU), a microprocessor, an Application Specific Integrated Circuit (ASIC), Field Programmable Gate Arrays (FPGA), etc. and may have a plurality of cores. The memory 1120 may be a volatile memory (eg, RAM, etc.), a non-volatile memory (eg, ROM, flash memory, etc.), or a combination thereof. Additionally, the computing device 1100 may include additional storage 1130 . Storage 1130 includes, but is not limited to, magnetic storage, optical storage, and the like. The storage 1130 may store computer readable instructions for implementing one or more embodiments disclosed herein, and other computer readable instructions for implementing an operating system, an application program, and the like. Computer readable instructions stored in storage 1130 may be loaded into memory 1120 for execution by processing unit 1110 .

Computing device 1100 may also include input device(s) 1140 and output device(s) 1150 . Here, the input device(s) 1140 may include, for example, a keyboard, mouse, pen, voice input device, touch input device, infrared camera, video input device, or any other input device, or the like. Further, the output device(s) 1150 may include, for example, one or more displays, speakers, printers, or any other output device, or the like. Also, the computing device 1100 may use an input device or an output device included in another computing device as the input device(s) 1140 or the output device(s) 1150 . Computing device 1100 may also include communication connection(s) 1160 that enable computing device 1100 to communicate with other devices (eg, computing device 1300 ). Here, communication connection(s) 1160 may be a modem, network interface card (NIC), integrated network interface, radio frequency transmitter/receiver, infrared port, USB connection, or other for connecting computing device 1100 to another computing device. It may include interfaces. Further, the communication connection(s) 1160 may include a wired connection or a wireless connection. Each component of the computing device 1100 described above may be connected by various interconnections such as a bus (eg, peripheral component interconnection (PCI), USB, firmware (IEEE 1394), optical bus structure, etc.) and may be interconnected by a network 1200 . As used herein, terms such as “component,” “system,” and the like generally refer to a computer-related entity that is hardware, a combination of hardware and software, software, or software in execution.

As such, those skilled in the art to which the present invention pertains will understand that the present invention may be embodied in other specific forms without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

100: User-based mobile advertising system
200: mobile terminal
210: communication unit
220: storage
230: display unit
240: audio output unit
250: control unit
251: incoming and outgoing detection unit
2512 Incoming/outgoing mode confirmation unit
253: advertisement exposure setting unit
254: link connection part
255: point management unit
300: advertisement providing server
310: advertising content reception unit
320: advertising content classification and provision unit
330: incoming and outgoing monitoring unit
340: Reward payment and settlement department

Claims (5)

a mobile terminal for setting a condition value for an advertisement type and advertisement exposure time to be visually or aurally exposed when a call is received or transmitted; and
and an advertisement providing server that, upon detecting an incoming or outgoing call signal of the mobile terminal, transmits advertisement content that meets the advertisement exposure condition value set by the mobile terminal to the mobile terminal. According to claim 1,
The mobile terminal is
an incoming/outgoing detection unit for detecting an incoming or outgoing call signal of the call unit;
an incoming/outgoing mode check unit for checking the state of the incoming/outgoing mode;
an advertisement exposure setting unit for setting an advertisement exposure type, advertisement type, and advertisement exposure time to be exposed through screen or voice when the incoming or outgoing call is made;
a link connection unit for accessing the URL when the advertisement content URL displayed on the screen is touched; and
and a point manager for managing reward points according to the accumulated value of the number of times of access to the URL link and the exposure time for each advertisement. 3. The method of claim 2,
The point management unit
The user-based mobile advertisement service system, characterized in that it is determined as a target for payment of points only when the exposure time for each advertisement exceeds a preset time. According to claim 1,
The advertisement providing server
an advertisement content classification unit for classifying and managing advertisement contents received from a plurality of advertisers in a policy;
an incoming/outgoing monitoring unit receiving incoming and outgoing status information of the corresponding mobile terminal from the service provider server subscribed to in the mobile terminal and checking whether incoming or outgoing calls exist;
A user-based mobile advertisement service system including a reward payment and settlement unit that calculates and settles advertisement reward points proportional to the exposure time for each advertisement and the number of URL accesses calculated by the point management unit of the mobile terminal. setting an advertisement type and advertisement exposure time to be displayed on a screen when a call is received or transmitted in a mobile terminal;
When the advertisement providing server detects the incoming or outgoing call information from the mobile terminal, transmitting an advertisement meeting the setting conditions set by the mobile terminal;
outputting advertisement information transmitted from the mobile terminal as the setting condition; and
and providing, by the advertisement providing server, an advertisement reward corresponding to an advertisement exposure time exposed when a call is received or transmitted from the mobile terminal.

Images