CN101778120A - Mobile advertisement processing method, device and terminal equipment thereof - Google Patents
Mobile advertisement processing method, device and terminal equipment thereof Download PDFInfo
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- CN101778120A CN101778120A CN200910003420A CN200910003420A CN101778120A CN 101778120 A CN101778120 A CN 101778120A CN 200910003420 A CN200910003420 A CN 200910003420A CN 200910003420 A CN200910003420 A CN 200910003420A CN 101778120 A CN101778120 A CN 101778120A
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Abstract
The invention provides a mobile advertisement processing method, a device and terminal equipment thereof. The method comprises the following steps of: receiving an advertisement sent from a network side; judging the processing type of the advertisement; and correspondingly processing the advertisement according to the processing type of the advertisement and an operating mode corresponding to the processing type. Through the embodiment of the invention, the advertisements are classified, and the advertisements are correspondingly processed according to the classification, so when a certain advertisement is needed, the advertisement can be obtained by not needing to always send a request message, thereby multiple requirements of a terminal user are satisfied.
Description
Technical field
The present invention is about the network communications technology, especially in regard to mobile advertisement processing method, device and terminal equipment thereof.
Background technology
Mobile advertisement service (MobAd:Mobile Advertising) is that the CD that moves open alliance (OMA:Open Mobile Architecture) organizes the project that began to plan in 2007.Moving advertising comprises a series of technology that can send advertisement to the mobile terminal device of the different abilities of user.For example, terminal equipments such as smart card, and the advertisement that sends has comprised personalized and mutual result.By at user's personal settings and mutual, serve the service profiles (service profile) of creating a user or report the advertisement agency influence about certain advertisement at advertisement and relevant user.
Use (SP App:Service PoviderApplication), advertisement engine (Ad Engine) by advertisement (Advertising), service provider, advertisement applications entity (Ad App), portable terminal (MS) and content supplier's different network entity and terminal applies such as (CP:Content Providers), common moving advertising (Mobile Advertising) system of setting up are " carryings " that the business of utilizing the existing subscriber to subscribe to is used as Ad.
This partial content belongs to prior art, and is irrelevant substantially with the present invention, the frame construction drawing that to delete this partial graph 1 herein be moving advertising.Wherein, the moving advertising entity on the network (MobAd Entities onthe Network) is the major function entity of moving advertising (MobAd) network side (MS), and Ad Engine then is the functional entity of end side.
As shown in Figure 1, it is by the Ad content of Ad Engine reception from network side that existing terminal advertisement is play mechanism, and be kept on the Ad Engine, if advertisement applications entity (Ad App) sends a request that needs advertisement, just send the required advertisement of this Ad App to Ad App at once after this Ad Engine receives so.At present, all must take such mode for any advertisement that receives.
The inventor finds that in realizing process of the present invention the defective of prior art is: just can obtain advertisement when this advertisement applications (Ad App) must send a request message when needing certain advertisement to this Ad Engine.For some ageing strong advertisements, perhaps require the user to play at once or the advertisement that do not need to preserve again just has no idea to support.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of mobile advertisement processing method, device and terminal equipment thereof, by advertisement is classified, and this advertisement is handled accordingly according to the corresponding mode of operation of this classification, make advertisement applications (Ad App) when needing certain advertisement, needn't always send a request message to just obtaining advertisement, satisfy terminal use's multiple demand.
For achieving the above object, the embodiment of the invention provides a kind of mobile advertisement processing method, and this forwarding method comprises: receive the advertisement that network side sends; Judge the processing type of described advertisement; According to the mode of operation corresponding described advertisement is handled accordingly with described processing type.
For achieving the above object, the embodiment of the invention provides a kind of moving advertising processing unit, and this device comprises: first receiving element, described first receiving element are used to receive the advertisement that network side sends; Judging unit, described judging unit are used to judge the processing type of described advertisement; Processing unit, described processing unit are used for according to the mode of operation corresponding with described processing type described advertisement being handled accordingly.
For achieving the above object, the embodiment of the invention also provides a kind of terminal equipment, and this terminal equipment comprises above-mentioned moving advertising processing unit.
The beneficial effect of the embodiment of the invention is, by advertisement is classified, and this advertisement is handled accordingly according to the corresponding mode of operation of this classification, make advertisement applications (Ad App) when needing certain advertisement, needn't always send a request message to just obtaining advertisement, satisfy terminal use's multiple demand.
Description of drawings
Accompanying drawing described herein is used to provide the further understanding to the embodiment of the invention, constitutes the application's a part, does not constitute the qualification to the embodiment of the invention.In the accompanying drawings:
Fig. 1 is a moving advertising structural representation in the prior art;
Fig. 2 is the structural representation of the advertisement processing unit of the embodiment of the invention 1;
Fig. 3 is the structural representation of the advertisement processing unit of the embodiment of the invention 2;
Fig. 4 is the formation schematic diagram of processing unit in the embodiment of the invention 1 and 2;
Fig. 5 is the structural representation of the advertisement processing unit of the embodiment of the invention 3;
Fig. 6 is that method flow diagram is handled in the advertisement of the embodiment of the invention 5;
Fig. 7 is that method flow diagram is handled in the advertisement of the embodiment of the invention 6;
Fig. 8 is that method flow diagram is handled in the advertisement of the embodiment of the invention 7;
Fig. 9 is that method flow diagram is handled in the advertisement of the embodiment of the invention 8.
Embodiment
For the purpose, technical scheme and the advantage that make the embodiment of the invention is clearer,, the embodiment of the invention is described in further detail below in conjunction with accompanying drawing.At this, illustrative examples of the present invention and explanation thereof are used to explain the present invention, but not as a limitation of the invention.
The embodiment of the invention provides a kind of advertisement processing method, device and terminal equipment thereof.Below in conjunction with accompanying drawing the embodiment of the invention is elaborated.
Embodiment 1
The embodiment of the invention provides a kind of moving advertising processing unit, and as shown in Figure 2, this device comprises first receiving element 201, judging unit 202 and processing unit 203; Wherein, this first receiving element 201 is used to receive the advertisement that network side entity sends; This judging unit 202 be used to judge the processing type of this advertisement; This processing unit 203 is used for according to the mode of operation corresponding with this processing type this advertisement being handled accordingly.
In the present embodiment, adopt corresponding processing mode that this advertisement is handled by the processing type of determining this advertisement, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and replys and needn't send by the time when asking again.
Embodiment 2
The embodiment of the invention provides a kind of moving advertising processing unit, and as shown in Figure 3, this device comprises first receiving element 201, judging unit 202 and processing unit 203, and its effect is similar to Example 1, is not giving unnecessary details herein.
In the present embodiment, this judging unit 202 can be determined the processing type of this advertisement by the sign of adding in this advertisement.
For example, as shown in table 1, this sign can be 1 ,-1,0.Wherein, this sign 1 expression is about the processing type of the advertisement of ongoing sales promotion in the market, and this processing mode of handling the type correspondence is for handling at once; This sign-1 represents carrying out about certain commodity the advertisement of sales promotion, and the processing mode of this processing type correspondence is that deletion was not at once preserved after advertisement finished; Near the advertisement of the discount information in sign 0 expression dining room of this month, this processing mode of handling the type correspondence is general the processing, the advertisement that the i.e. request that sends according to the advertisement applications entity is handled (obtaining advertisement after this advertisement applications entity requests), but be not limited to above-mentioned situation, also can comprise other processing type and corresponding operation mode according to actual needs, and can otherwise represent the processing type of this advertisement.
Whether like this, can know that by this sign the processing type of this advertisement, the type can represent to play priority or handle pressing degree, also can reflect this advertisement needs not preserve, deletion at once after the broadcast, thus handle accordingly.
In the present embodiment, can add sign in this advertisement by network side, for example, (Ad Server/SP App/CP) adds this sign by network side entity, but is not limited thereto.This sign can like this, also obtain this sign when receiving this advertisement in the metadata of advertisement, this judging unit 202 can be determined the processing type of this advertisement according to this sign, and handles type according to this and adopt corresponding operation mode.
Table 1
| Sign | Moving advertising | Mode of operation |
| ??1 | Ongoing sales promotion in the market | At once handle |
| ??-1 | The ongoing sales promotion of certain commodity | Advertisement finishes deletion at once, does not preserve |
| ??0 | Near the discount information in dining room this month | The general processing, i.e. the advertisement of reentrying after the Ad App request |
In addition, the sign in this advertisement also can be that network side passes through a message, unified a series of advertisement corresponding identification is sent, and is as shown in table 2.
In this case, network side can not be provided with sign to advertisement in advertisement.As shown in table 2, can corresponding advertisement and identifier be set to this advertisement, this advertisement and identifier is used for identifying the unique name of this advertisement, like this, makes a certain advertisement and its processing type, mode of operation corresponding.Advertisement as the ongoing sales promotion in market is represented with " abc ", the advertisement of the ongoing sales promotion of certain commodity is represented with " def ", the advertisement of the discount information in dining room like this, makes that each advertisement and processing type thereof are corresponding one by one with " acd " expression near this month.When this network side entity sends this advertisement to this device, this device can be handled this advertisement accordingly according to the advertisement and identifier of this advertisement and the relation of handling the correspondence of type, mode of operation thereof.
Table 2
| Sign | Moving advertising | Mode of operation | Advertisement and identifier |
| ??1 | Ongoing sales promotion in the market | At once handle | ??abc |
| ??-1 | The ongoing sales promotion of certain commodity | Advertisement finishes deletion at once, does not preserve | ??def |
| Sign | Moving advertising | Mode of operation | Advertisement and identifier |
| ??0 | Near the discount information in dining room this month | The general processing, i.e. the advertisement of reentrying after the Ad App request | ??acd |
In the present embodiment, when sending this advertisement or before sending this advertisement, the identification list shown in table 1, the table 2 is sent to this device.
As shown in Figure 3, this device also comprises: second receiving element 301 and first storage element 302; Wherein, this second receiving element 301 is used to receive the mapping table of the processing type and the mode of operation corresponding with this processing type of this advertisement that this network side sends; This first storage element 402 is used to preserve this mapping table.Like this, this judging unit 202 just can be determined corresponding processing mode according to this mapping table.
After receiving advertisement and obtaining the tabulation shown in this table 1, the table 2, as shown in Figure 4, this processing unit comprises: first processing unit 401, the 3rd receiving element 402 and first transmitting element 403; Wherein,
When the judged result of this judging unit 202 is designated 1 for this advertisement, the processing type of i.e. this advertisement belong at once handle the time, this first processing unit 401 is used for according to this mode of operation this advertisement being sent to the advertisement recipient at once, in the present embodiment, this advertisement recipient can be the advertisement applications entity, but be not limited thereto, also can be other;
After described first processing unit 401 was sent to this advertisement applications entity according to this mode of operation at once with this advertisement, the 3rd receiving element 402 was used to receive the operating result that this advertisement applications entity returns; This first transmitting element 403 is used for this operating result is returned this network side.
As shown in Figure 4, this processing unit also comprises: second processing unit 404 and delete cells 405; Wherein, when the judged result of this judging unit 202 is designated-1 for what add in this advertisement, i.e. when the processing type of this advertisement belonged to the type that finishes the back deletion, this second processing unit 404 was used for according to this mode of operation this advertisement being operated; This advertisement that this delete cells 405 is used for having operated is deleted.
As shown in Figure 4, this processing unit comprises the 3rd processing unit 406 and second transmitting element 407; Wherein, when these judging unit 202 judged results for add in this advertisement be designated 0 the time, i.e. when the processing type of this advertisement belonged to the general type of handling, the 3rd processing unit 406 was used to receive the request of the transmission advertisement that the advertisement applications entity sends; This second transmitting element 407 is used for sending this advertisement to this advertisement applications entity according to this request.
From the above, determine the processing type of this advertisement according to the sign of adding in this advertisement, and according to this advertisement being handled with this processing type corresponding operation mode, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
Embodiment 3
The embodiment of the invention provides a kind of moving advertising processing unit, and as shown in Figure 6, this device comprises first receiving element 201, judging unit 202 and processing unit 203, and its effect is similar to Example 1, is not giving unnecessary details herein.
In the present embodiment, the user can preestablish certain strategy according to individual's hobby, i.e. type and respective operations mode thereof are handled in advertisement, and be as shown in table 3, other is divided directly level to be carried out in dissimilar advertisements, and handles according to the mode of operation of the type correspondence.For example, the user when receiving the advertisement of motion product, can handle so at once to kinesthesia interest.
Table 3
| Sign | Moving advertising | Mode of operation |
| ??1 | Motion product advertising message | At once handle |
| ??-1 | The real estate advertising message | Do not preserve, play deletion at once |
| ??0 | Tourist site, the advertising message at scenic spot | The general processing, i.e. the advertisement of reentrying after the Ad App request |
Like this, after this device receives the advertisement that network side sends, can earlier this advertisement be stored, according to this advertisement content and the strategy that is provided with sign be added in this advertisement then, to represent the processing type of this advertisement.Like this, this device can be handled this advertisement according to this mode of operation of handling type, this processing type correspondence.
Like this, as shown in Figure 5, this device also comprises: first is provided with the unit 501 and second memory cell 502; Wherein, this first is provided with the mapping table that unit 501 is used to be provided with the processing type and the mode of operation corresponding with this processing type of this advertisement; This second memory cell 602 is used to preserve this mapping table.This mapping table can be as shown in table 3.
In embodiment 2, the sign of adding in this advertisement is added by network side, and is sent to this device.And in the present embodiment, the sign of adding in this advertisement is added by the terminal use.
Like this, as shown in Figure 5, this device comprises that also second is provided with unit 503, and this second is provided with unit 503 and is used in this advertisement sign being set after receiving this advertisement.This sign can be provided with according to the individual subscriber predetermined strategy.For example, as shown in table 3, if the user is interested in the motion product, what the motion advertising message can be set so is designated 1, can issue Ad App at once when this device and play; If the user has no stomach for to real estate, what this real estate advertising message can be set so is designated-1, like this, and deletion at once after finishing; For other some general informations, the user can be provided with this and be designated 0, waits for after AdApp asks processing again.
In this case, this judging unit 202 can be determined the processing type of this advertisement according to this sign, and according to the mode of operation of this processing type correspondence this advertisement is handled.
Wherein, the formation of this processing unit 303 is not being given unnecessary details as shown in Figure 5 herein.
In the above-described embodiments, directly preestablish certain strategy according to individual's hobby, when receiving advertisement, the sign of advertisement is set according to the strategy of formulating by the user.
In addition, also can formulate relevant strategy, i.e. the processing type of this advertisement and corresponding mode of operation thereof by this network.When this device receives advertisement, the sign of advertisement can be set according to the strategy of formulating.
Like this, this device also can comprise the 4th receiving element 504 and the 3rd storage element 505; Wherein, the 4th receiving element 504 is used to receive the strategy that network side is formulated, i.e. the processing type of advertisement and corresponding mode of operation thereof; The 3rd memory cell 505 is used to store this strategy.The form class of this strategy and table 3 seemingly.
From the above, the sign of adding in this advertisement according to the user is determined the processing type of this advertisement, and this advertisement is handled according to corresponding operation mode, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
In the above-described embodiments, this device can use separately, also can with the integrated use of AD Engine, can determine according to actual needs.
Embodiment 4
The embodiment of the invention also provides a kind of terminal equipment, and this terminal equipment comprises any one the described advertisement processing unit among the embodiment 1,2,3, and this terminal equipment can be terminals such as mobile phone, PDA.
Embodiment 5
The embodiment of the invention provides a kind of mobile advertisement processing method, and as shown in Figure 6, this method comprises: receive the advertisement (seeing step 601) that network side sends; Judge the processing type (seeing step 602) of this advertisement; According to the mode of operation corresponding (seeing step 603) handled in this advertisement accordingly with this processing type.
In the present embodiment, can receive network side entity, for example, the advertisement that Ad server, SP App or CP send, but be not limited thereto.
By the foregoing description as can be known, adopt corresponding processing mode that this advertisement is handled by the processing type of determining this advertisement, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
Embodiment 6
The embodiment of the invention provides a kind of mobile advertisement processing method, in the present embodiment, can judge the processing type of this advertisement according to the sign of this advertisement, and the sign of this advertisement is added by network side.Below be that AD ENGINE is that example describes with this device.
As shown in Figure 7, this method comprises:
Above-mentioned sign is an embodiment, is used for illustrating the processing type of this advertisement, distinguishes because advertising message is free priority or the speed handled, and such processing more helps the effect of advertisement and brings into play.
As shown in table 1, being provided with of this sign adopts 1 ,-1,0 three kinds, is used for distinguishing the processing type of identification process advertisement and the mode of operation of this processing type correspondence.
When this advertisement be designated-1 the time, can determine that this advertisement belongs to the advertisement that finishes deletion, after then this Ad Engine receives advertisement, this advertisement is play, finish this advertisement of back deletion.
When this advertisement be designated 0 the time, can determine that this advertisement belongs to general process information, like this, this AdEngine also can wait for the request of Ad App under general situation about handling, make and replying.
The arrow of step 704 with dashed lines represents that this step is just to use, rather than all handles like this at each situation under situation about playing at once.
In the present embodiment, this sign is to express with sheet format, can certainly be the Text form, but be not limited thereto, and also can adopt alternate manner to represent.
By the foregoing description as can be known, determine the processing type of this advertisement by the sign in this advertisement, and then adopt corresponding processing mode that this advertisement is handled, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
Embodiment 7
The embodiment of the invention provides a kind of mobile advertisement processing method, in the present embodiment, is generated strategy by network side, and is as shown in table 2, and this Ad Engine can issue the processing type that advertisement is determined in tabulation as shown in table 2 according to network side.Below be that AD ENGINE is that example describes with this device.
As shown in Figure 8, this method comprises:
As shown in table 2, being provided with of this sign adopts 1 ,-1,0 three kinds, is used for distinguishing the processing type of identification process advertisement and the mode of operation of this processing type correspondence.In the present embodiment, this advertisement and identifier is the ID that is used for illustrating this advertisement, is " unique name " of this advertisement.Like this, this mode of operation just can be with on concrete some advertisements be corresponding.
In the present embodiment, the tabulation shown in this table 2 can be sent to this AdEngine separately before step 802; Perhaps can be sent to this Ad Engine simultaneously with this advertisement.In the present embodiment, this tabulation and this advertisement together send.
When the advertisement and identifier that receives advertisement is " def ", can determine that the processing type of this advertisement is-1, determine that this advertisement belongs to the advertisement that finishes deletion, after then this Ad Engine receives advertisement, this advertisement is play, finish back this advertisement of deletion.
When the advertisement and identifier that receives advertisement was " acd ", the processing type that can determine this advertisement was 0, determines that this advertisement belongs to general process information, and like this, this Ad Engine also can wait for the request of Ad App under general situation about handling, make and replying.
The arrow of step 804,805,806 with dashed lines represents that this step is just to use, rather than all handles like this at each situation under situation about playing at once.
By the foregoing description as can be known, the processing type of the advertisement that receives is determined in the tabulation that issues by network side, and then adopt corresponding processing mode that this advertisement is handled, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
Embodiment 8
The embodiment of the invention provides a kind of mobile advertisement processing method, in the present embodiment, is generated strategy by the user, and represents that this advertisement handles the sign of the advertisement of type and added by the terminal use.
As shown in Figure 9, this method comprises:
The user can provide processing mode in advance at dissimilar advertisements.For example the user is to kinesthesia interest, and the motion product advertisement that receives so is all than higher content play.
Step 901 receives the advertisement that network side entity sends;
Step 902 increases a sign according to preset strategy to advertisement, to determine the type of this advertisement according to this sign.
In the present embodiment, the setting of this sign can adopt 1 ,-1, and 0 three kinds, be used for identifying respectively the type of this advertisement, to adopt corresponding operation mode this advertisement is handled.
In the present embodiment, this sign can be that Ad Engine is provided with according to the strategy that oneself defines.For example,, can be designated 1 to the relevant advertisement setting of motion product that receives so if the user is interested in the motion product, the preferential broadcast, promptly this Ad Engine issues Ad App broadcast at once; If the user has no stomach for to real estate, the user can be designated-1 to the real estate advertisement setting that receives so, and this AdEngine finishes watching deletion at once to the relevant real estate advertising message that receives; For other some general informations, the user can be provided with this and be designated 0, for example, to removing the outer information of top two kinds of information, generally can be set to wait for the type of handling again after the Ad App request.
Step 903 is handled this advertisement according to the mode of operation corresponding with the sign of adding.Its processing procedure is similar to Example 5, repeats no more herein.
Step 904-step 905, with the step 704 of embodiment 5 to 606 similar, repeat no more herein.
By the foregoing description as can be known, generate strategy and sign is added in advertisement by the user, can determine the processing type of this advertisement, and then adopt corresponding processing mode that this advertisement is handled, for some ageing strong advertisements, the advertisement that perhaps requires the user to play at once or do not need to preserve again can in time be handled, and is replying and needn't send by the time when asking.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is specific embodiments of the invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (17)
1. a mobile advertisement processing method is characterized in that, described method comprises:
Receive the advertisement that network side sends;
Judge the processing type of described advertisement;
According to the mode of operation corresponding described advertisement is handled accordingly with described processing type.
2. method according to claim 1 is characterized in that, the processing type of described judgement advertisement comprises:
The described advertisement corresponding identification information that issues according to the sign that is provided with in the described advertisement or described network side is judged the processing type of described advertisement.
3. method according to claim 1 is characterized in that, when receiving the advertisement that network side sends or before, described method also comprises:
Receive the mapping table of the processing type and the mode of operation corresponding of the described advertisement that described network side sends with described processing type.
4. method according to claim 1 is characterized in that, before the advertisement that receives the network side transmission, described method also comprises:
The corresponding relation of the processing type and the mode of operation corresponding with described processing type of described advertisement is set.
5. according to claim 3 or 4 described methods, it is characterized in that after receiving described advertisement, described method also comprises:
In described advertisement, sign is set;
The processing type of described judgement advertisement comprises:
Judge the processing type of described advertisement according to the sign that in described advertisement, is provided with.
6. method according to claim 1 is characterized in that, when the processing type of described advertisement belongs to the type of handling at once, according to the mode of operation corresponding with described processing type described advertisement is handled accordingly, comprising:
According to described mode of operation described advertisement is sent to the advertisement recipient at once.
7. method according to claim 6 is characterized in that, after according to described mode of operation described advertisement being sent to the advertisement recipient at once, described method also comprises:
Receive the operating result that described advertisement recipient returns;
Described operating result is returned described network side.
8. method according to claim 1 is characterized in that, when the processing type of described advertisement belongs to the type that finishes the back deletion, according to the mode of operation corresponding with described processing type described advertisement is handled accordingly, comprising:
According to described mode of operation described advertisement is operated;
The described advertisement of deletion behind the end of operation.
9. method according to claim 1, it is characterized in that, when the processing type of described advertisement belongs to the type of handling according to the request of advertisement applications entity transmission, according to the mode of operation corresponding described advertisement is handled accordingly with described processing type, comprising:
Receive the request of the transmission advertisement of advertisement applications entity transmission;
Send described advertisement to described advertisement applications entity according to described request.
10. a moving advertising processing unit is characterized in that, described side's device comprises:
First receiving element, described first receiving element are used to receive the advertisement that network side sends;
Judging unit, described judging unit are used to judge the processing type of described advertisement;
Processing unit, described processing unit are used for according to the mode of operation corresponding with described processing type described advertisement being handled accordingly.
11. device according to claim 10 is characterized in that, described device also comprises:
Second receiving element, described second receiving element are used to receive the mapping table of the processing type and the mode of operation corresponding with described processing type of the described advertisement that described network side sends;
First storage element, described first storage element is used to preserve described mapping table.
12. device according to claim 10 is characterized in that, described device also comprises:
First is provided with the unit, and described first is provided with the corresponding relation that the unit is used to be provided with the processing type and the mode of operation corresponding with described processing type of described advertisement;
Second memory cell, described second memory cell is used to preserve described corresponding relation.
13., it is characterized in that described device also comprises according to claim 11 or 12 described devices:
Second is provided with the unit, and described second is provided with the unit is used in described advertisement sign being set after receiving described advertisement;
Described judging unit is used for judging according to the sign that described advertisement is provided with the processing type of described advertisement.
14. device according to claim 10 is characterized in that, described processing unit comprises:
First processing unit, when the judged result of described judging unit is the processing type of described advertisement when belonging to the type of handling at once, described first processing unit is used for according to described mode of operation described advertisement being sent to the advertisement recipient at once;
The 3rd receiving element, after described first processing unit was sent to the advertisement recipient according to described mode of operation at once with described advertisement, described the 3rd receiving element was used to receive the operating result that described advertisement recipient returns;
First transmitting element, described first transmitting element is used for described operating result is returned described network side.
15. device according to claim 10 is characterized in that, described processing unit comprises:
Second processing unit, when the judged result of described judging unit is the processing type of described advertisement when belonging to the type that finishes the back deletion, described second processing unit is used for according to described mode of operation described advertisement being operated;
Delete cells, described delete cells are used for the described advertisement deletion with end of operation.
16. device according to claim 10 is characterized in that, described processing unit comprises:
The 3rd processing unit, when the processing type of the described advertisement of described judgment unit judges belonged to the type that the request that sends according to the advertisement applications entity handles, described the 3rd processing unit was used to receive the request of the transmission advertisement that the advertisement applications entity sends;
Second transmitting element, described second transmitting element are used for sending correspondent advertisement to described advertisement applications entity according to described request.
17. a terminal equipment is characterized in that, described terminal equipment comprises claim 10 described moving advertising processing unit of any claim to the claim 16.
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| CN104202625A (en) * | 2014-08-26 | 2014-12-10 | 青岛海信电器股份有限公司 | Method and device for processing media file |
| CN105376611A (en) * | 2015-12-11 | 2016-03-02 | 深圳市九洲电器有限公司 | Advertisement selection method and system |
| CN108564419A (en) * | 2018-04-28 | 2018-09-21 | 四川斐讯信息技术有限公司 | A kind of method and jettison system that advertisement is launched |
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| CN104202625A (en) * | 2014-08-26 | 2014-12-10 | 青岛海信电器股份有限公司 | Method and device for processing media file |
| CN104202625B (en) * | 2014-08-26 | 2018-01-02 | 青岛海信电器股份有限公司 | A kind of media file processing method and equipment |
| CN105376611A (en) * | 2015-12-11 | 2016-03-02 | 深圳市九洲电器有限公司 | Advertisement selection method and system |
| CN108564419A (en) * | 2018-04-28 | 2018-09-21 | 四川斐讯信息技术有限公司 | A kind of method and jettison system that advertisement is launched |
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| CN101778120B (en) | 2016-08-31 |
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