CN106296237A - A kind of TV shopping method and system - Google Patents
A kind of TV shopping method and system Download PDFInfo
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- CN106296237A CN106296237A CN201510259602.3A CN201510259602A CN106296237A CN 106296237 A CN106296237 A CN 106296237A CN 201510259602 A CN201510259602 A CN 201510259602A CN 106296237 A CN106296237 A CN 106296237A
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- television terminal
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Abstract
The invention discloses a kind of TV shopping method and system, the method includes: installing client on television terminal, described client is registered to cloud platform server, generates unique key assignments；Mobile terminal, by scanning the key assignments information of display on described television terminal, is registered at cloud platform server, and described mobile terminal and described television terminal are bound；Television terminal display of commodity catalogue, the corresponding corresponding commodity Quick Response Code of each commodity；Commodity Quick Response Code described in mobile scanning terminal, confirms to check this merchandise news；Television terminal enters the chained address of commodity, shows concrete merchandise news；User confirms to pay and buys commodity.Technical solution of the present invention is owing to have employed cloud platform server and wechat public platform technology, it is designed with all-ages shopping process, enhance the enjoyment of TV shopping, and the easy maintenance and management of TV shopping platform, reduce the operation cost of shopping system.
Description
Technical field
The present invention relates to Internet technical field, particularly to a kind of TV shopping method and system.
Background technology
TV shopping is a kind of non-shop marketing mode, and brand carries out merchandise display by the strength of media, chases after
Seek promotion effect.The advantage of TV shopping is that price is relatively low, and has broken the limitation in region.This battalion
Pin mode is because eliminating and managing the cost in place and effectively reduce running cost, and therefore profit margin is relatively
Greatly.From the point of view of demand angle, TV shopping meets consumer effectively, and businessman can realize with consumer
Win-win, this facilitates developing rapidly of TV shopping market.
In the U.S., Korea S and Japan that TV shopping is more flourishing, TV shopping industry sales volume accounts for society
The 8% to 12% of the total volume of retail sales of consumer goods, this ratio of China is less than 1%.Chinese TV shopping industry has
Huge growth space and potentiality, it is contemplated that to the year two thousand twenty, Chinese TV shopping marketplace scale is up to 1467.2
Hundred million yuan.
But, traditional TV shopping develops further and faces numerous challenge:
1, by the intense impact of shopping at network.In recent years, the very fast growth of China's netizen's quantity, network disappears
Expense custom has formed constantly impact TV shopping market.Horse race from the store, Jingdone district of outshining othersOne branch of the tree is particularly thriving of Taobao
Enclose the land, then to Guomei, the surging incision of Suning；From tradition net purchase enterprise singles solely struggle against ecommerce with
SNS marriage, then surge forward to 3G triggering mobile e-business；From the vertical electricity business' such as fresh, fruit and vegerable
Emerge rapidly, open up network selling channel to cell phone manufacturer one after another, be rich in the industry of imaginative power at this, casting
With regard to numerous industry leading enterprises.
2, the flow process of traditional tv shopping is loaded down with trivial details.Traditional TV shopping mode, be consumer on TV
Viewing browses advertising message or the shopping information of article, is then released news on TV by phone
Enterprise or manufacturer order this product, and by the way of mail remittance or bank transfer, pay expense, then
Just can complete subscription procedure.Consumer needs oneself to write down the information such as the numbering of product, specification, need by
Phone is ordered, and course of payment is the most more complicated, knows from experience completely less than the home-confined enjoyment carrying out and doing shopping.
3, the risk of shopping is big.Consumer by transfer accounts or method of remittance complete payment after, fund has arrived
Reach seller's account, if follow-up generation product problem, then the rights and interests of user would be difficult to effective guarantee, add
The risk of TV shopping.
Summary of the invention
The present invention provides a kind of TV shopping method and system, uses the consumer of all age group to connect
The shopping process being subject to achieves TV shopping, simplifies the flow process of shopping, enhances the enjoyment of TV shopping,
And the easy maintenance and management of TV shopping platform, reduces the operation cost of shopping system.
Technical scheme provides a kind of TV shopping method, comprises the following steps:
Installing client on television terminal, described client is registered to cloud platform server, generates unique
Key assignments；
Mobile terminal, by scanning the key assignments information of display on described television terminal, is carried out at cloud platform server
Registration, described mobile terminal and described television terminal are bound；
Television terminal display of commodity catalogue, the corresponding corresponding commodity Quick Response Code of each commodity；
Commodity Quick Response Code described in mobile scanning terminal, confirms to check this merchandise news；
Television terminal enters the chained address of commodity, shows concrete merchandise news；
User confirms to pay and buys commodity.
Further, described television terminal being installed client, described client is carried out to cloud platform server
Registration, generates unique key assignments, farther includes:
After client terminal start-up, being connected to cloud platform server, television terminal is carried out uniquely by cloud platform server
Mark, and return the TV Quick Response Code of television terminal；
Client is sent to cloud platform server the parameter of television terminal simultaneously.
Further, described mobile terminal is by the key assignments information of display on scanning television terminal, in cloud platform
Server is registered, and described mobile terminal and described television terminal are bound, and farther include:
Cloud platform server connects wechat public platform, and corresponding wechat public's account number；
On mobile scanning terminal television terminal, the described TV Quick Response Code of display, is connected by wechat public platform
Cloud platform server is registered, it is achieved mobile terminal and the binding of television terminal；
Further, a mobile terminal binding is bound not no less than a television terminal, a television terminal
Less than a mobile terminal；
User can release the binding to television terminal by mobile terminal；
After having registered, user is by the title of the self-defined bound television terminal of mobile terminal；
Described mobile terminal selects television terminal to be used according to bound television terminal title.
Further, described television terminal display of commodity catalogue, the corresponding corresponding commodity Quick Response Code of each commodity,
Farther include:
Cloud platform server admin product information；
Cloud platform server sends tv product information by message forwarder to television terminal；
Television terminal display product information.
Further, commodity Quick Response Code described in mobile scanning terminal, confirm to check this merchandise news, further
Including:
To cloud platform server, mobile scanning terminal commodity Quick Response Code, confirms that entrance should by wechat public's account number
Goods links.
Further, described television terminal enters the chained address of commodity, shows concrete merchandise news, enters one
Step includes:
Described goods links is sent to television terminal by message forwarder by cloud platform server；
Television terminal enters described goods links, display of commodity information.
Further, a kind of shopping system, it is characterised in that including: cloud platform server, message
Transponder, television terminal, mobile terminal, wechat public platform, wherein,
Described cloud platform server, for managing the corresponding relation of mobile terminal and television terminal, receives, forwards
From the information of mobile terminal, manage merchandise news, and send merchandise news to television terminal；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key
Value, shows described TV Quick Response Code, and display of commodity information；
Described mobile terminal and television terminal binding, and connect cloud platform server by wechat public platform；
Described wechat public platform connects cloud platform server and mobile terminal；
Described message forwarder is sent to the information of television terminal for forwarding cloud platform server.
Further, described television terminal is provided with client, and client is for sending to cloud platform server
Log-on message and receiving from the product information of message forwarder.
Further, described cloud platform server correspondence wechat public's account number, mobile subscriber passes through the wechat public
Account number sends information to cloud platform server.
Technical solution of the present invention connects user and commodity by cloud platform and wechat public's account number, uses each year
Age, the shopping process that can accept of consumer of section achieved TV shopping, simplifies the flow process of shopping, increases
The strong enjoyment of TV shopping, and the easy maintenance and management of TV shopping platform, reduce TV shopping system
The operation cost of system.
Other features and advantages of the present invention will illustrate in the following description, and, partly from explanation
Book becomes apparent, or understands by implementing the present invention.The purpose of the present invention and other advantages can
Realize by structure specifically noted in the description write, claims and accompanying drawing and obtain
?.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with this
Bright embodiment is used for explaining the present invention together, is not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of TV shopping in the embodiment of the present invention one；
Fig. 2 is shopping system structure chart in the embodiment of the present invention one.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
Embodiment one: TV shopping flow process
As it is shown in figure 1, this flow process comprises the following steps:
Step 101, television terminal is registered to cloud platform server.
The television terminal registered uniquely is identified by cloud platform server, and returns this television terminal only
One mark Quick Response Code.
Client is also sent to cloud platform server the parameter of television terminal when registration.
Step 102, mobile terminal binding television terminal.
Unique mark Quick Response Code that television terminal is obtained shows at screen.
Mobile terminal is by 2 D code information shown on scanning television terminal, it is thus achieved that corresponding TV is eventually
The information of end.
Mobile terminal connects cloud platform server and registers, it is achieved mobile terminal and the binding of television terminal.
After having bound, user is by the title of the self-defined bound television terminal of mobile terminal.
Further, user can release the binding to television terminal by mobile terminal.
One mobile terminal can bind multi-section television terminal, and a television terminal can also be bound multi-section and move
Terminal.
Step 103, television terminal display of commodity catalogue and commodity Quick Response Code
Cloud platform server admin product information；
Cloud platform server sends tv product information by message forwarder to television terminal；
Television terminal display product information.
Step 104, mobile terminal confirms to check merchandise news
To cloud platform server, mobile scanning terminal commodity Quick Response Code, confirms that entrance should by wechat public's account number
Goods links.
Step 105, television terminal shows concrete merchandise news
Described goods links is sent to television terminal by message forwarder by cloud platform server；
Television terminal enters described goods links, display of commodity information.
Step 106, user charges buy commodity.
In order to realize above-mentioned flow process, the present embodiment additionally provides a kind of shopping system, and figure is this system
Structure chart.
As in figure 2 it is shown, this system includes: cloud platform server 201, television terminal 202, mobile terminal
203, wechat public platform 204, message forwarder 205, wherein:
Described cloud platform server, for managing the corresponding relation of mobile terminal and television terminal, receives, forwards
From the information of mobile terminal, manage merchandise news, and send merchandise news to television terminal；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key
Value, shows described TV Quick Response Code, and display of commodity information；
Described mobile terminal and television terminal binding, and connect cloud platform server by wechat public platform；
Described wechat public platform connects cloud platform server and mobile terminal；
Described message forwarder is sent to the information of television terminal for forwarding cloud platform server.
Technical solution of the present invention have employed Internet technology based on cloud platform server, uses wechat public simultaneously
Many account numbers realize the transmission of message, and standby operation client under television terminal resting state, and TV is eventually
End can receive the message from mobile terminal in the dormant state, and mobile terminal remote control wakes up television terminal up
Resting state, and message is shown on television terminal alternately.The manipulation of this process simplification traditional tv
Complicated Flow, greatly facilitates the use of user, improves experience.Meanwhile, the program uses cloud to put down
The Internet technology of station server, and use wechat public's account number to realize the transmission of message, enormously simplify end
The management mode of end management and device systems structure, reduce operation complexity and maintenance difficulties, Yong Huke
To realize multi-screen interactive information service easily, improve TV manipulation and the operation of multi-screen interactive information service
Efficiency.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can use complete hardware embodiment, complete software implementation or knot
The form of the embodiment in terms of conjunction software and hardware.And, the present invention can use and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (include but not limited to disk memory and
Optical memory etc.) form of the upper computer program implemented.
The present invention is with reference to method, equipment (system) and computer program product according to embodiments of the present invention
The flow chart of product and/or block diagram describe.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to general purpose computer, special-purpose computer, embedding
The processor of formula datatron or other programmable data processing device is to produce a machine so that by calculating
The instruction that the processor of machine or other programmable data processing device performs produces for realizing at flow chart one
The device of the function specified in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or the process of other programmable datas can be guided to set
In the standby computer-readable memory worked in a specific way so that be stored in this computer-readable memory
Instruction produce and include the manufacture of command device, this command device realizes in one flow process or multiple of flow chart
The function specified in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Sequence of operations step must be performed to produce computer implemented place on computer or other programmable devices
Reason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart one
The step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these amendments of the present invention and modification belong to the claims in the present invention
And within the scope of equivalent technologies, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a TV shopping method, it is characterised in that comprise the following steps:
Installing client on television terminal, described client is registered to cloud platform server, generates unique key assignments；
Mobile terminal, by scanning the key assignments information of display on described television terminal, is registered at cloud platform server, and described mobile terminal and described television terminal are bound；
Television terminal display of commodity catalogue, the corresponding corresponding commodity Quick Response Code of each commodity；
Commodity Quick Response Code described in mobile scanning terminal, confirms to check this merchandise news；
Television terminal enters the chained address of commodity, shows concrete merchandise news；
User confirms to pay and buys commodity.
Method the most according to claim 1, it is characterised in that installing client on described television terminal, described client is registered to cloud platform server, generates unique key assignments, farther includes:
After client terminal start-up, being connected to cloud platform server, television terminal is uniquely identified by cloud platform server, and returns the TV Quick Response Code of television terminal；
Client is sent to cloud platform server the parameter of television terminal simultaneously.
Method the most according to claim 1, it is characterised in that described mobile terminal, by the key assignments information of display on scanning television terminal, is registered at cloud platform server, and described mobile terminal and described television terminal are bound, and farther include:
Cloud platform server connects wechat public platform, and corresponding wechat public's account number；
The described TV Quick Response Code of display on mobile scanning terminal television terminal, connects cloud platform server by wechat public platform and registers, it is achieved mobile terminal and the binding of television terminal.
Method the most according to claim 3, it is characterised in that:
One mobile terminal binding is no less than a television terminal, and a television terminal binding is no less than a mobile terminal；
User can release the binding to television terminal by mobile terminal；
After having registered, user is by the title of the self-defined bound television terminal of mobile terminal；
Described mobile terminal selects television terminal to be used according to bound television terminal title.
Method the most according to claim 1, it is characterised in that described television terminal display of commodity catalogue, the corresponding corresponding commodity Quick Response Code of each commodity, farther include:
Cloud platform server admin product information；
Cloud platform server sends tv product information by message forwarder to television terminal；
Television terminal display product information.
Method the most according to claim 1, it is characterised in that commodity Quick Response Code described in described mobile scanning terminal, confirms to check this merchandise news, farther includes:
Mobile scanning terminal commodity Quick Response Code, confirms to enter this goods links to cloud platform server by wechat public's account number.
Method the most according to claim 1, it is characterised in that described television terminal enters the chained address of commodity, shows concrete merchandise news, farther includes:
Described goods links is sent to television terminal by message forwarder by cloud platform server；
Television terminal enters described goods links, display of commodity information.
8. a shopping system, it is characterised in that including: cloud platform server, message forwarder, television terminal, mobile terminal, wechat public platform, wherein,
Described cloud platform server, for managing the corresponding relation of mobile terminal and television terminal, receives, forwards the information from mobile terminal, manages merchandise news, and sends merchandise news to television terminal；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key assignments, show described TV Quick Response Code, and display of commodity information；
Described mobile terminal and television terminal binding, and connect cloud platform server by wechat public platform；
Described wechat public platform connects cloud platform server and mobile terminal；
Described message forwarder is sent to the information of television terminal for forwarding cloud platform server.
System the most according to claim 8, it is characterised in that described television terminal is provided with client, client is for sending log-on message to cloud platform server and receiving the product information from message forwarder.
System the most according to claim 8, it is characterised in that described cloud platform server correspondence wechat public's account number, mobile subscriber sends information by wechat public's account number to cloud platform server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510259602.3A CN106296237A (en) | 2015-05-20 | 2015-05-20 | A kind of TV shopping method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510259602.3A CN106296237A (en) | 2015-05-20 | 2015-05-20 | A kind of TV shopping method and system |
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| Publication Number | Publication Date |
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| CN106296237A true CN106296237A (en) | 2017-01-04 |
Family
ID=57632669
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| CN201510259602.3A Pending CN106296237A (en) | 2015-05-20 | 2015-05-20 | A kind of TV shopping method and system |
Country Status (1)
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Cited By (7)
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| CN107172411A (en) * | 2017-04-18 | 2017-09-15 | 浙江传媒学院 | A kind of virtual reality business scenario rendering method under the service environment based on home videos |
| CN109299959A (en) * | 2017-07-24 | 2019-02-01 | 北京永捷发科技股份有限公司 | A kind of four-dimensional shopping business model |
| CN109829787A (en) * | 2019-01-29 | 2019-05-31 | 四川长虹电器股份有限公司 | A kind of intelligent home network sales platform and its method of shopping |
| CN109874033A (en) * | 2017-12-01 | 2019-06-11 | 尼尔森网联媒介数据服务有限公司 | A kind of method and system of TV shopping |
| CN110366044A (en) * | 2018-04-11 | 2019-10-22 | 腾讯科技（深圳）有限公司 | Obtain the methods, devices and systems of object |
| CN111275508A (en) * | 2018-12-04 | 2020-06-12 | 山东快发网络科技有限公司 | Shopping method, device, equipment and medium based on advertisement space |
| CN112423091A (en) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | Method and system for adapting large-screen e-commerce by mobile terminal |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109299959A (en) * | 2017-07-24 | 2019-02-01 | 北京永捷发科技股份有限公司 | A kind of four-dimensional shopping business model |
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| CN110366044A (en) * | 2018-04-11 | 2019-10-22 | 腾讯科技（深圳）有限公司 | Obtain the methods, devices and systems of object |
| CN111275508A (en) * | 2018-12-04 | 2020-06-12 | 山东快发网络科技有限公司 | Shopping method, device, equipment and medium based on advertisement space |
| CN109829787A (en) * | 2019-01-29 | 2019-05-31 | 四川长虹电器股份有限公司 | A kind of intelligent home network sales platform and its method of shopping |
| CN112423091A (en) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | Method and system for adapting large-screen e-commerce by mobile terminal |
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