CN106355259A - Mobile marketing method and system based on cloud platform - Google Patents
Mobile marketing method and system based on cloud platform Download PDFInfo
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- CN106355259A CN106355259A CN201610744010.5A CN201610744010A CN106355259A CN 106355259 A CN106355259 A CN 106355259A CN 201610744010 A CN201610744010 A CN 201610744010A CN 106355259 A CN106355259 A CN 106355259A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/02—Reservations, e.g. for tickets, services or events
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The invention provides a mobile marketing method and system based on cloud platforms, wherein the system comprises: a cloud platform, software products which are used for collecting service information and providing mobile marketing, the software products comprise several services which are corresponding to service information; client end is used for different mobile marketers to select or customize software products and the services which the products provide in cloud platform, and the client end provides software products to user side; user side is used for displaying software products. They system further comprises service side which is used for service suppliers to add or update service information in cloud platform. Relying on the basic service of cloud platform integration, the system can realize the rapid support for package of application, release, iterative upgrade of software products of mobile marketing. At the same time, the system is characterized by the parallelization of the operation of several client sides which can support the eruptive access requirements through the service of entire cloud platform; the system has low cost and better benefits.
Description
Technical field
The present invention relates to moving marketing system technical field, particularly to a kind of mobile marketing method based on cloud platform and
System.
Background technology
The popularization of mobile intelligent terminal and the development of wireless interconnection technology, have broken the restriction in time, place, have given people
The means of more acquisition information.Mobile Internet enters the New Times of great-leap-forward development, with mobile, interconnected, digitized, void
Planization, the intelligent Internet service for principal character present depth integration, extensively application and fast-changing feature, especially
It is that ios, the outstanding application of ARIXTRA have led intelligentized operation and outstanding Consumer's Experience.Microblogging, wechat, navigation, payment, regard
Frequently, the Mobile solution such as reading is occurring the subtle people that change to obtain the tradition such as information, payment consumption, work entertainment
Life style.
Mobile Internet brings opportunities and challenges simultaneously.Each big bank all pays much attention to, and is proposed based on 4g no one after another
The innovative product of line technology, wechat bank, micromarketing, mobile-phone payment etc. enrich financial service means, lift customer experience, gather
Hold together customer resources.By reproducing intelligent terminal, wireless network and original information system combination, build Mobile solution exploitation, fortune
Row, management, the unified platform of monitoring, the mobile financial service hardware and software platform of realization, standardization and Mobile solution are quickly developed, flexible portion
Administration, it is easy to extend, be to support that mobile financial business is lasting, quick, long term growth development of information science and technology direction.
Under this background, banking has taken leave of traditional business model centered on banking, starts to turn
Become and service design and financial innovation are carried out for core with customer demand.And bank's existing moving marketing system ratio is relatively decentralized,
By each bank's stand-alone development, incompatible each other, Ge Jia bank need to constantly update service content, the no unified platform, causes society
The wasting of resources.Existing mobile marketing is not for bank, and existing marketing of bank business is set by head office, and branch's finishing service refers to
Timestamp adaptability and motility are poor.
Content of the invention
It is an object of the invention to provide a kind of mobile marketing method and system based on cloud platform, to solve existing shifting
The incompatible wasting of resources causing each other of dynamic marketing system, and each user adaptability that operates and motility when using
Poor problem.
For achieving the above object, the invention provides a kind of mobile marketing method based on cloud platform, comprise the following steps:
S1: cloud platform receives and is polymerized the different information on services from service end, and set up different software products with
The belonging relation of information on services；
S2: client is based on described cloud platform according to optimal of the attribute of factor of influence and the software product of mobile marketing
The software product of the client of degree of joining selection or customization mobile marketing side, and described software product is provided to user side；
S3: client receives and operates with information from user side to the information on services that described software product is comprised,
And corresponding process is carried out to the described information that operates with；
Wherein, described factor of influence is the quantized value sum of the influence factor of some mobile marketings, accordingly, described software
The quantized value of the information on services that the attribute of product is comprised by software product..
It is preferred that described step s2 also includes:
S21: determine the factor of influence of mobile marketing；
S22: calculate the attribute p of described factor of influence s and each software product respectively；
S23: to any one mobile marketing side, calculate described factor of influence and mating between the attribute of different software product
Degree, described matching degree is the difference of factor of influence s and quantized value p, and finds out minimum matching degree in whole differences, then selecting should
The corresponding software product of matching degree；
S24: described software product is packaged and pushes to user side.
It is preferred that described step s23 also includes, whether predetermined threshold value is more than according to described minimum matching degree, judgement is
No need to change corresponding software product, in this way, enter step s25, such as no, enter step s24；
S25: described client changes the information on services in described software product.
It is preferred that described influence factor includes: user corresponding with described mobile marketing side is directed to the custom of arbitrary service i
Subsidy degree k2, relevant policies dynamics k3 and sales promotion degree k4 that consumption proportion k1, described mobile marketing take, then factor of influence s
For: s=α 1*k1+ α 2*k2+ α 3*k3+ α 4*k4, wherein, α 1, α 2, α 3, α 4 are coefficient, and α 1+ α 2+ α 3+ α 4=1；Described clothes
The quantized value of business information is accounting pi of the information on services i of described software product；Correspondingly, for moving when the difference of s and pi is minimum
Best match degree is realized between marketing side and software product.
It is preferred that in described step s3, the described information that operates with includes reservation service, buys service, unsubscribe from services, phase
Ying Di, described process includes reservation service operation, buys service operations, unsubscribe from services operation and feedback operation result notice.
It is preferred that in described step s2, described software product being provided and further includes to user side:
A the server of () described client is set to the child servers with several mobile marketing sites of mobile marketing side
Move the data communication of marketing；
B () described client obtains the geographical position of described user side, and search the default model that described geographical position is located
Mobile marketing site in enclosing；
C the mobile marketing information of the site information of described mobile marketing site and software product is pushed away in the form of picture and text by ()
Deliver to user side.
It is preferred that the packet pushing to the site information of user side at least includes: geographical location information, message id and figure
Civilian form；
The packet pushing to the mobile marketing information of user side at least includes: channel information, merchandise news, action message
And picture and text form.
Present invention also offers a kind of moving marketing system based on cloud platform, comprising:
Cloud platform, on server, for the software product of syndicated service information and offer mobile marketing, described soft
Part product includes the corresponding service of some described information on services；
Client, for providing the access port accessing described cloud platform, so that different mobile marketing sides is in described cloud
Select with the best match degree of the attribute of software product according to the factor of influence of mobile marketing on platform or the described software of customization produces
Product and its service of offer, and described software product is supplied to user side corresponding with described mobile marketing side；
User side, for display from the interface of the described software product of client, uses for user operation；
Service end, for entering row data communication with described cloud platform, so that service provider increases in described cloud platform
Or update described information on services；
Wherein, described factor of influence is the quantized value sum of the influence factor of some mobile marketings, accordingly, described software
The quantized value of the information on services that the attribute of product is comprised by software product.
It is preferred that described cloud platform includes: service provision party database, for storing the basic letter of described service provider
Breath；
Service information data storehouse, for storage polymerization and corresponding with described service provider information on services；
Customer information storehouse, for storing the software product historical data information of mobile marketing side, using as cloud platform for moving
Dynamic marketing side provides reference information during new software product；
User information database, operates with information for storage is corresponding with described user with the essential information of described user
And the corresponding relation between user and mobile marketing side.
It is preferred that described information on services includes Virtual Service information and information on services in kind, described Virtual Service packet
Include Virtual Service title, Virtual Service demand information, Virtual Service pricing information, Virtual Service species, Virtual Service user letter
One or more of breath；Described material object information on services at least includes object name, classification in kind, physical price, supply in kind
Business id, supplier's prestige.
It is preferred that described cloud platform also includes software product manager, for generating some softwares with different attribute
Product, so that described mobile marketing side selects or customizes the software product of its client.
It is preferred that described software product manager includes setup module and package module, described setup module is used for arranging
The corresponding relation of described information on services and described software product, described package module be used for the software product having set and
Its corresponding information on services is encapsulated as applying assembly to push to corresponding client.
It is preferred that described cloud platform also includes transaction processor, described transaction processor includes order module and pays mould
Block, described order module is used for obtaining, by described client, the operation letter that described user carries out servicing purchase on a user interface
Breath, corresponding information on services and the mobile marketing side's information belonging to software product, described payment module is used for obtaining order module
Information and manage the payment process based on corresponding mobile marketing side's information for the user.
It is preferred that described cloud platform also includes customer account management sub-platform, each customer account management sub-platform and a movement are sought
Pin side is corresponding, for storing and managing the essential information of corresponding mobile marketing side, provides clothes for corresponding mobile marketing side
Business information management, transaction payment setting and message setting function, and manage software product corresponding with described mobile marketing side
And its service providing.
What the present invention provided is had the advantages that based on the mobile marketing method and system of cloud platform
1) depend on the integrated infrastructure service of cloud platform, can quickly realize answering of the software product for mobile marketing
The quick support upgraded with encapsulation, issue, iteration, possesses the characteristics such as one-touch deployment, upgrading；
2) framework of the application (software product) of specific mobile marketing is serviced by cloud platform or assembly " encapsulation " forms, clothes
Business or assembly can improve the concurrency of system, be provided simultaneously with multi-client operation can parallelization feature, except service can be reduced
It is most important that concurrent greatly requirements for access can be supported by whole cloud platform service outside operating lag；
3) mobile marketing using new media and audient's fragmentation time the features such as more can increase the order of contact of audient, and
The medium of the marketing with mobile terminal (user side) as platform itself determine this grass roots marketing techniques cost can very low, income effect relatively
Good.
Brief description
The moving marketing system composition schematic diagram based on cloud platform that Fig. 1 provides for the present invention；
Fig. 2 is the cloud platform composition schematic diagram of the moving marketing system of one embodiment of the present invention；
Fig. 3 is the System Management Unit composition schematic diagram of the moving marketing system of one embodiment of the present invention；
Fig. 4 is the customer account management platform composition schematic diagram of the moving marketing system of one embodiment of the present invention；
The mobile marketing method flow diagram based on cloud platform that Fig. 5 provides for the present invention；
The particular flow sheet of step s2 of the method that Fig. 6 provides for the present invention.
Specific embodiment
For the present invention is better described, hereby with a preferred embodiment, and coordinate accompanying drawing that the present invention is elaborated, specifically
As follows:
As shown in figure 1, the moving marketing system based on cloud platform providing in the present embodiment, comprising:
Cloud platform 10, its on server, for syndicated service information and provide mobile marketing software product, its
In, the software product that it is provided includes the corresponding service of some information on services.
Client 20, for providing the access port accessing cloud platform, so that different mobile marketing sides is in cloud platform
Select with the best match degree of the attribute of software product according to the factor of influence of mobile marketing or customize software corresponding with itself
Product and its service of offer, and by selected by it or formulate software product be supplied to user corresponding with described mobile marketing side
End.Wherein, its selected software product arises directly from the software product that cloud platform 10 is provided.Client can be one
Or multiple, the client in the present embodiment refers to bank client, and its corresponding mobile marketing side is bank, different silver
Row can access cloud platform by its client, and carries out data interaction to carry out selection or the system of software product with cloud platform
Fixed.
User side 30, for display from the interface of the software product of client, uses for user operation.Specifically, often
Individual user, in the software product using different mobile marketing sides, shows corresponding with this mobile marketing side soft in client
The interface of part product, this interface includes some information on services relative with the information on services being comprised in software product, such as virtual
Service or the information of physical goods.User in the present embodiment is conducted interviews software product by the software product that client provides
Interface, move the data of the information on services of marketing with the bank obtaining this user's current accessed.
This system also includes service end 40, and service end 40 is used for entering row data communication with cloud platform 10, for service provision
Fang Zengjia or the information on services that service provider offer is provided.Specifically, service provider refers to provide the trade company of service, provides
Service refers mainly to the commodity of trade company's offer, and trade company is uploaded to cloud platform 10 by the merchandise news that itself is provided by service end 40
In, use for its polymerization and management software product.Wherein, commodity include Virtual Service and physical goods, correspondingly, above-mentioned clothes
Business information includes Virtual Service information and information on services in kind, and Virtual Service information includes Virtual Service demand information, virtual clothes
Business pricing information, Virtual Service species, Virtual Service user profile；Information on services in kind includes classification in kind, physical price, reality
Thing supplier id, supplier's prestige.
Wherein, above-mentioned factor of influence is the quantized value sum of the influence factor of some mobile marketings, and accordingly, software produces
The quantized value of the information on services that the attribute of product is comprised by software product.Specifically, influence factor includes: with described mobile marketing
The corresponding user in side is directed to the custom consumption proportion k1 of arbitrary service i, described mobile marketing takes subsidy degree k2, relevant policies
Dynamics k3 and sales promotion degree k4, then factor of influence s be: s=α 1*k1+ α 2*k2+ α 3*k3+ α 4*k4, wherein, α 1, α 2, α 3, α 4
For coefficient, and α 1+ α 2+ α 3+ α 4=1；The quantized value of described information on services is the accounting of the information on services i of described software product
pi；Correspondingly, for realizing best match degree between mobile marketing side and software product when the difference of s and pi is minimum.
Above-mentioned k1, k2, k3, k4 is different according to actual situation, for example, for a mobile marketing side, its use
Family is tended to buy a class commodity, then it is then higher to the custom consumption proportion of a class commodity, and to another mobile marketing side, its
User tends to buy b class commodity, then it is then higher to the custom consumption proportion of b class commodity, and this consumption proportion can be specific
Kinds of services i (as a class commodity or b class commodity) consumption figure accounts for the ratio of the aggregate consumption of whole services, those skilled in the art
Its calculation can be set according to different situations.In the same manner, subsidy degree k2 of mobile marketing can be by mobile marketing root according to difference
The subsidy amount of money of the different mobile marketings in period arranges its relative value with respect to maximum subsidy degree (as service price itself)
(the current ratio subsidized with service price), with for background current subsidy degree size, calculation can as needed more
Change.With reference to the calculating of subsidy degree, it all can be carried out the calculation of policy dynamics k3 and sales promotion degree k4 in ratio mode
Quantify.
Cloud platform in the present embodiment is in and is associated with multiple client, and it is concentrated and information on services is polymerized and manages
Reason, when different banks needs to move marketing based on software product, you can directly select to have made in this cloud platform
Fixed software product or customization software product, it can also select different information on services to add the software product of itself.So,
Bank side carrying out when completing of corresponding bank index, need not the separately a set of software product of stand-alone development, directly apply this cloud to put down
Platform can obtain related service information.For trade company, it is without hanging up it in the software product of different banks respectively
Merchandise news is it is only necessary to operate in cloud platform.Cloud platform serves the information on services of unified management trade company, and unification is difference
Bank's customization software product, it is to avoid each substantial amounts of wasting of resources caused by stand-alone development.
It should be appreciated that the client in the present embodiment and user side can be the tradition with data processing, store function
Desk computer, the equipment that can network of portable computer, mobile communication equipment etc..Particularly, user side can pass through
Pda, mobile phone, panel computer etc. have the calculating treatmenting equipment of removable property, and user can be browsed at any time based on ustomer premises access equipment
To obtain the mobile marketing information corresponding from different banks, such as promotional offer of a certain commodity etc. disappears at the interface of software product
Breath, and carry out buying operation etc. by this equipment.
In a preferred embodiment, as shown in Fig. 2 cloud platform 10 specifically also includes: service provision party database 11, service
Information database 12, customer information storehouse 13, user information database 14 and customer account management sub-platform 15.Specifically, service provision number formulary
It is used for the storage essential information related to described service provider according to storehouse 11；Service information data storehouse 12 be used for storage polymerization and
Information on services corresponding with described service provider；Customer information storehouse 13 is used for user information database 14；User information database 14 is used for
Storage is corresponding with described user with the essential information of described user to be operated between information and user and mobile marketing side
Corresponding relation.
Wherein, each customer account management sub-platform 15 is corresponding with a mobile marketing side, for storing and managing corresponding
The essential information of mobile marketing side, provides service information management, transaction payment setting and message to set for corresponding mobile marketing side
Put function, and the service that software product corresponding with described mobile marketing side and its offer are provided.
As shown in figure 3, cloud platform also includes software product manager 16, for generating some softwares with different attribute
Product, so that described mobile marketing side selects or customizes the software product of its client.Wherein, software product manager 16 includes
Setup module 161 and package module 162, setup module 161 is corresponding with described software product for arranging described information on services
Relation, package module 163 be used for by the software product having set and its corresponding information on services be encapsulated as apply assembly with
Push to corresponding client.
Cloud platform also includes transaction processor 17, and transaction processor 17 includes order module 171 and payment module 172, orders
Single module 171 is used for obtaining described user by described client and carries out on a user interface servicing the operation information, right bought
Mobile marketing side's information belonging to the information on services answered and software product, payment module 172 is used for obtaining the information of order module
And manage the payment process based on corresponding mobile marketing side's information for the user.
Certainly, in other preferred embodiments, the cloud platform of this system can also include setup module, functional module etc..
Wherein, setup module is used for the management personnel of this moving marketing system and carries out management and the setting of system relevant parameter, such as sets
The upper limit of each unit data storage, the form of data storage, data backup mode, system fault tolerance mechanism etc..Functional module is used
In the correlation function carrying out the cloud platform to system newly-built, update or improve etc..Authority module can also be set, with manage with
This cloud platform produces the direct or indirect bank of data interaction relation, bank-user, the operating right to this cloud platform for the trade company
Deng, and manage the cloud platform of this system and produce direct or indirect communication relations between bank, bank-user, trade company
When, corresponding notice prompting message is sent by mail, note or other social network site, for example, occurs in purchasing behavior
When, the prompting messages such as corresponding order prompting, payment verification are sent to user.
As shown in figure 4, customer account management sub-platform 15 includes member management module 151, social point management module 152, site
Shops 153, store management module 154 and customer platform setting module 155.Wherein, member management module 151, moves for management
The information of the member that dynamic marketing side is comprised.Social point management module 152, for managing the social site of mobile marketing side；Net
Point shops 153, for managing shops's information of mobile marketing side；Store management module 154, for managing the business of mobile marketing side
Product are concluded the business；Customer platform setting module 155, for managing Back ground Information and the function setting of mobile marketing side, described basis letter
Breath comprises user account information, user right information, and described function setting includes paying setting, mail setting and note setting.
Specifically, customer account management platform 15 is corresponding with a mobile marketing side (as bank), and cloud platform 10 is by for often
The independent account of individual mobile marketing side distribution and space, then each bank is corresponding has the customer account management platform of oneself, for complete
Become the correlation function to itself for this bank, the user belonging to itself and member etc. are managed, such as bank is managed this visitor
Family management platform and its modules being comprised, such as carry out basis setting, such as setting platform relevant parameter, provide operation interface
And menu, carry out the management of all users that this bank is had, manage the function of the software product of this bank, management user is led to
Cross the payment of the order that this bank is carried out, and the notification message management that user is carried out etc..Member management module 151 is managed
Member data derive from cloud platform or client and locally store simultaneously, this member is to have in user corresponding with concrete bank
Clubbable certain customers, carry out the operation such as the ASSOCIATE STATISTICS of member's authority, management, identification by member management module 151.And
Social point management module 152 is the module of the related social site of management mobile marketing side, such as wechat public platform, and microblogging is public
Many numbers etc..User can be real by the interface of the software product at the account of corresponding social software or network direct login user end
Existing automated log on, logs in the corresponding data producing and record and is managed by social point management module 152, facilitate bank's aspect pipe
Manage user and provide the user information on services.
As shown in figure 5, present embodiments providing a kind of mobile marketing method based on cloud platform, comprise the following steps:
S1: cloud platform obtains and is polymerized the different information on services from service end, and set up different software products with
The belonging relation of information on services；
S2: selected with the best match degree of the attribute of software product according to the factor of influence of mobile marketing based on described cloud platform
Select or customize the software product of the client of mobile marketing side, and described software product is provided to user side；
S3: client receives and operates with information from user side to the information on services that described software product is comprised,
And corresponding process is carried out to the described information that operates with.
In the preferred embodiment of said method, as shown in fig. 6, step s2 specifically also includes:
S21: determine the factor of influence s of mobile marketing；
S22: calculate the attribute p of described factor of influence s and each software product respectively；
Wherein, circular is referring to the calculation of components of system as directed.
S23: to any one mobile marketing side, calculate described factor of influence and mating between the attribute of different software product
Degree, described matching degree is the difference of s and p, and finds out minimum matching degree in whole differences, then select this matching degree corresponding soft
Part product；
S24: described software product is packaged and pushes to user side.
Service end upload service information data carries out Classification Management to described cloud platform, described cloud platform to information on services.
Described step s23 also includes, and whether is more than predetermined threshold value according to described minimum matching degree, judges whether that needs are repaiied
Change corresponding software product, in this way, enter step s25, such as no, enter step s24；
S25: described client changes the information on services in described software product, and again returns to step s22.
Wherein, in modification software product in step s25 during information on services, the factor of influence choosing that client can set according to it
Selected which information on services of change, when such as laying particular emphasis on sales promotion information, increases some more information on services of sales promotion, such as lay particular emphasis on user
Consumption habit, then carry out correlation information on services change to improve custom consumption proportion.
In described step s2, described software product is provided and further includes to user side:
A the server of () client is set to carry out with the child servers of several mobile marketing sites of mobile marketing side
The data communication of mobile marketing；
B () described client obtains the geographical position of described user side, and search the default model that described geographical position is located
Mobile marketing site in enclosing；
C the mobile marketing information of the site information of described mobile marketing site and software product is pushed away in the form of picture and text by ()
Deliver to user side.
I.e. for mobile marketing side, such as bank, it has a client director server, itself and each bank agency
Child servers communicated, client can mobile communication equipment based on user, wechat application such as on mobile phone etc., obtain
The geographical position of user side, and search user a range of bank outlets nearby, the information of bank outlets is supplied to
User side, is easy to user side and carries out commodity or service purchase according to neighbouring bank outlets.
The packet of the above-mentioned site information pushing to user side at least includes: geographical location information, message id and picture and text
Form；The packet pushing to the mobile marketing information of user side at least includes: channel information, merchandise news, action message and
Picture and text form.Wherein, geographical location information includes the information such as the longitude of site, latitude, map scaling size, and in picture and text form
Including the type of picture and text message, number, title, picture and word, picture and text message and url link, so that user passes through operation diagram
Civilian message carries out corresponding message reference and acquisition.
In step s3, the described information that operates with includes reservation service, buys service, unsubscribe from services, correspondingly, described place
Reason includes reservation service operation, buys service operations, unsubscribe from services operation and feedback operation result notice.
Enter to advance using the system and method that the process of said system and method provides to the present invention with regard to different role below
The explanation of one step:
A) for supplier, the information on services at service end is uploaded to cloud platform by service interface by it, and supplier can
Think one or more, the information on services that each supplier provides can be Virtual Service or/and physical goods, its clothes being provided
Business information can also be one or more.After information on services is uploaded to cloud platform by supplier, by cloud platform to the clothes uploading
Business information, and the supplier of upload service information counted and manages.Subsequently, information on services is audited by bank, as needed
It is pushed at user side by the software product at service information pushing to user side or by the software product comprising information on services.
Wherein, whether the information on services in cloud platform can be according to its affiliated type, price, supplier information, sales volume, activity
Product (type of mobile marketing) is classified and is sorted, the type of information on services that supplier can be provided according to it,
The affiliated industry of supplier, prestige, shop situation etc. are classified and are counted.Meanwhile, when there being user to buy certain by software product
During the corresponding commodity of information on services that one supplier provides, cloud platform provides order relevant information, the such as name of user for supplier
Title, address, contact method, remarks requirement, payment situation etc., and for supplier provide order after the completion of tracking after sale, comment
The information such as valency, its process is similar to the interaction of existing electric business platform and supplier, but in technical scheme, business
Product are selected or customized by clients (as bank end), are provided to the user of bank, and it is based on client that user buys when paying
The software product that end provides is carried out, such as paid using Alipay, wechat or this client corresponding to e-bank's payment.
B) for mobile marketing side, it accesses cloud platform by client, and is serviced letter in cloud platform accordingly
The selection of breath or the selection of existing software product, it separately can also customize software product in cloud platform.It carries out software product
Can be selected based on above-mentioned matching degree when the selection of product and customization, to improve speed and the accuracy of selection, cloud is put down simultaneously
The historical data of platform selection to software product also dependent on each mobile marketing side carries out generation and the envelope of new software product
Dress, to be supplied to client.Cloud platform is that each mobile marketing side (as bank) provides an account and corresponding with the account
Space.Mobile marketing side can pass through the mobile marketing related data of customer account management platform management itself under the account, such as manages
Reason provides the software product of commodity, the type of the commodity that management software product is comprised, quantity, sales promotion information, flash sale
Deng.After mobile marketing side is obtained and met expected software product by cloud platform, this software product can be pushed to by it
Its user.As bank establishes after a new mobile marketing product, it is pushed to bank-user.Bank-user is based on user
Software product at end may have access to related information on services, and carries out data interaction by client and cloud platform.But it is this
Data interaction is all to complete under the account of bank, and Ji Meijia bank still manages the user of oneself independently, but cloud platform need to be to institute
The user data having bank is integrated and is counted backup, so that corresponding mobile marketing side uses.So, each mobile marketing
, in locally located related large server to store user and service information data, it is by entering line number with cloud platform for Fang Wuxu
Carry out using according to interaction.And for each mobile marketing side, it is independently equipped with the software of a set of mobile marketing without itself
Product, namely need not independently be equipped with the exploitation of the software product that independent R＆D team carries out only using for itself.Concrete such as each
Bank of family is all selected by cloud platform or is customized software product, improves the exploitation effect of the software product of mobile marketing
Rate, saves cost.And for supplier, need not independently respectively be docked with different bank, only need to provide marketing
Information, to cloud platform, is selected by the mobile marketing side of client and is used.Mobile marketing side also can be in cloud platform
Upper direct and supplier carries out active mating.
C) for user, its software product being provided by ustomer premises access equipment access client.Its still retain with former
The corresponding relation of affiliated mobile marketing side.But the multinomial information on services comprising on its service interface accessing is directly from above-mentioned
Cloud platform, rather than bank directly provides, and bank only executes selection according to their needs or customization software product here
Information on services effect.When user's access software product, its performed relationship trading or operation, still belong to its place
Bank, and there are corresponding business relations with this bank, that is, this user is still the user of this bank.As this user needs to use it
The mobile marketing product that his bank provides, then it needs to log on the corresponding software product of other banks or register.User exists
The process being logged on the software product of a certain bank or being registered is logged in or registration process basic with general software product
Cause, but premise is this user needs to have this accounts information in bank's registration in practice.
Software product in above-described embodiment can be the service interface of webpage version or the service interface of app version, each clothes
Business interface is corresponding with a client.Those service interfaces provide multinomial information on services, including Virtual Service or physical goods.Its
Middle Virtual Service can include the handy service for the people, return certificate service, game center, sales promotion notice etc., and physical goods include provider
City platform, store platform can comprise multiple merchandise newss, and user can carry out related service information based on this service interface
Consult, select, buying, using or the operation such as quit the subscription of.Other optional functions with regard to service interface do not repeat herein one by one, should
Work as understanding, based on the above those skilled in the art to the improvement done by service interface or modification or simply functional
Increase or delete, it should be included within the scope of the present invention.
The above, the only specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, and any
Those skilled in the art the invention discloses technical scope in, the deformation that the present invention is done or replacement, all should cover
Within protection scope of the present invention.Therefore, protection scope of the present invention should be defined by described scope of the claims.
Claims (14)
1. a kind of mobile marketing method based on cloud platform is it is characterised in that comprise the following steps:
S1: cloud platform receives and is polymerized the different information on services from service end, and sets up different software products and service
The belonging relation of information；
The best match degree of s2: client attribute according to factor of influence and the software product of mobile marketing based on described cloud platform
Select or customize the software product of the client of mobile marketing side, and described software product is provided to user side；
S3: client receives and operates with information from user side to the information on services that described software product is comprised, and right
The described information that operates with carries out corresponding process；
Wherein, described factor of influence is the quantized value sum of the influence factor of some mobile marketings, accordingly, described software product
The quantized value of information on services that comprised by software product of attribute..
2. the mobile marketing method based on cloud platform according to claim 1 is it is characterised in that described step s2 is also wrapped
Include:
S21: determine the factor of influence of mobile marketing；
S22: calculate the attribute p of described factor of influence s and each software product respectively；
S23: to any one mobile marketing side, calculate the matching degree between described factor of influence and the attribute of different software product,
Described matching degree is the difference of factor of influence s and quantized value p, and finds out minimum matching degree in whole differences, then select this
The corresponding software product of degree of joining；
S24: described software product is packaged and pushes to user side.
3. the mobile marketing method based on cloud platform according to claim 2 is it is characterised in that described step s23 is also wrapped
Include, whether predetermined threshold value is more than according to described minimum matching degree, judges whether to need to change corresponding software product, in this way,
Enter step s25, such as no, enter step s24；
S25: described client changes the information on services in described software product.
4. the mobile marketing method based on cloud platform according to claim 1 or 2 or 3 it is characterised in that described impact because
Element includes: user corresponding with described mobile marketing side is directed to the custom consumption proportion k1 of arbitrary service i, described mobile marketing takes
Subsidy degree k2, relevant policies dynamics k3 and sales promotion degree k4, then factor of influence s be: s=α 1*k1+ α 2*k2+ α 3*k3+ α
4*k4, wherein, α 1, α 2, α 3, α 4 are coefficient, and α 1+ α 2+ α 3+ α 4=1；The quantized value of described information on services is that described software produces
Accounting pi of the information on services i of product；Correspondingly, it is optimal for realizing between mobile marketing side and software product when the difference of s and pi is minimum
Matching degree.
5. the mobile marketing method based on cloud platform according to claim 1 is it is characterised in that in described step s3, institute
State the information of operating with include reservation service, buy service, unsubscribe from services, correspondingly, described process includes reservation service operate,
Buy service operations, unsubscribe from services operation and feedback operation result to notify.
6. the mobile marketing method based on cloud platform according to claim 1 is it is characterised in that in described step s2, incite somebody to action
Described software product provides and further includes to user side:
A the server of () described client is set to carry out with the child servers of several mobile marketing sites of mobile marketing side
The data communication of mobile marketing；
B () described client obtains the geographical position of described user side, and search in the preset range that described geographical position is located
Mobile marketing site；
C the mobile marketing information of the site information of described mobile marketing site and software product is pushed in the form of picture and text by ()
User side.
7. the mobile marketing method based on cloud platform according to claim 1 or 6 is it is characterised in that push to user side
The packet of site information at least include: geographical location information, message id and picture and text form；
The packet pushing to the mobile marketing information of user side at least includes: channel information, merchandise news, action message and figure
Civilian form.
8. a kind of moving marketing system based on cloud platform is it is characterised in that include:
Cloud platform, on server, for the software product of syndicated service information and offer mobile marketing, described software produces
Product include the corresponding service of some described information on services；
Client, for providing the access port accessing described cloud platform, so that different mobile marketing sides is in described cloud platform
The best match degree of the upper factor of influence according to mobile marketing and the attribute of software product select or customize described software product and
Its service providing, and described software product is supplied to user side corresponding with described mobile marketing side；
User side, for display from the interface of the described software product of client, uses for user operation；
Service end, for entering row data communication with described cloud platform, so that service provider increases or more in described cloud platform
Newly described information on services；
Wherein, described factor of influence is the quantized value sum of the influence factor of some mobile marketings, accordingly, described software product
The quantized value of information on services that comprised by software product of attribute.
9. the moving marketing system based on cloud platform according to claim 8 is it is characterised in that described cloud platform includes:
Service provision party database, for storing the essential information of described service provider；
Service information data storehouse, for storage polymerization and corresponding with described service provider information on services；
Customer information storehouse, for storing the software product historical data information of mobile marketing side, using as cloud platform for mobile battalion
Pin side provides reference information during new software product；
User information database, for store corresponding with described user with the essential information of described user operate with information and
Corresponding relation between user and mobile marketing side.
10. the moving marketing system based on cloud platform according to claim 9 is it is characterised in that described information on services bag
Include Virtual Service information and information on services in kind, described Virtual Service information includes Virtual Service title, Virtual Service demand letter
Breath, one or more of Virtual Service pricing information, Virtual Service species, Virtual Service user profile；Described service in kind
Information at least includes object name, classification in kind, physical price, supply in kind business id, supplier's prestige.
11. moving marketing systems based on cloud platform according to claim 8 or claim 9 it is characterised in that described cloud platform also
Including software product manager, for generating some software products with different attribute, so that described mobile marketing side selects
Or customize the software product of its client.
12. moving marketing systems based on cloud platform according to claim 11 are it is characterised in that described software product pipe
Reason device includes setup module and package module, and described setup module is used for arranging the right of described information on services and described software product
Should be related to, described package module is used for being encapsulated as applying assembly by the software product having set and its corresponding information on services
To push to corresponding client.
13. moving marketing systems based on cloud platform according to claim 8 or claim 9 it is characterised in that described cloud platform also
Including transaction processor, described transaction processor includes order module and payment module, and described order module is used for by described
Client obtains described user and carries out on a user interface servicing the operation information bought, corresponding information on services and software product
Affiliated mobile marketing side's information, described payment module is used for obtaining the information of order module and managing user based on corresponding
The payment process of mobile marketing side's information.
14. moving marketing systems based on cloud platform according to claim 1 are it is characterised in that described cloud platform is also wrapped
Include customer account management sub-platform, each customer account management sub-platform is corresponding with a mobile marketing side, correspond to for storing and managing
Mobile marketing side essential information, for corresponding mobile marketing side provide service information management, transaction payment setting and message
Setting function, and the service that software product corresponding with described mobile marketing side and its offer are provided.
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| CN201610744010.5A CN106355259A (en) | 2016-08-26 | 2016-08-26 | Mobile marketing method and system based on cloud platform |
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| CN201610744010.5A CN106355259A (en) | 2016-08-26 | 2016-08-26 | Mobile marketing method and system based on cloud platform |
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