CN103745356A - Orientation electronic-commerce platform based on customer demands - Google Patents
Orientation electronic-commerce platform based on customer demands Download PDFInfo
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- CN103745356A CN103745356A CN201310714541.6A CN201310714541A CN103745356A CN 103745356 A CN103745356 A CN 103745356A CN 201310714541 A CN201310714541 A CN 201310714541A CN 103745356 A CN103745356 A CN 103745356A
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Abstract
The invention discloses an orientation electronic-commerce platform based on customer demands. The orientation electronic-commerce platform includes four big parts: a merchant recommendation service module including a transaction network, an electronic-commerce service module applied to a promotion strategy, a consultation system service module and a complete mobile social network service module constructed on the basis of a mixed positioning method. The orientation electronic-commerce platform serves modern electronic-commerce transactions so that the orientation electronic-commerce platform based on the customer demands is realized.
Description
Affiliated technical field
The present invention relates to the targeted electronic business platform based on customer demand.
Background technology
Along with the development of network and e-commerce technology is ripe, people more and more do shopping on network, and consumption on network becomes the consumption pattern of emerging fashion.The main electronic business mode that ordinary consumer participates in is the B2C of Taobao's class, what supplier provided is mainly the service of e-tailing, also have the popular U.S. group of this one-phase, the poly-pattern that purchases by group of calculating class, supplier provides the ordinary consumer business of special price in batches, but is mainly used in service industry.Can there is a kind of method, supplier's selling operation is united, no matter be retail, wholesale or agency, sell, no matter purchase by group user or retail buyer, agent, all channels, all patterns can concentrate on this e-commerce services platform of ecommerce, according to consistent rule and flow process, open and clear unified transaction.And can well implement the sales tactics of enterprise at process of exchange, and carry out enterprise marketing plan, support sale and the promotion plan of various ways, and conveniently select in real time, revise and adjust.We need a kind of solution of new ecommerce.
Summary of the invention
This patent problem to be solved is exactly to provide a kind of every technological breakthrough of intelligent this e-commerce services platform of E-business service based on modern technologies to solve four major issues in e-commerce development in order to overcome above-mentioned existing defect, 4 special services are provided, more be conducive to serve medium-sized and small enterprises, realize the project convection current between enterprise, docking, medium with information communication e-commerce technology alliance as information industry development conduction, this project provides optimum this e-commerce services platform of information service for e-commerce development, relate to the industries such as ecommerce and ecommerce.The development of this fusion will directly drive and affect the economic development in whole epoch, becomes rapidly the important motivity of economic growth.
The object of this patent can be achieved through the following technical solutions: this e-commerce services platform of intelligent E-business service based on modern technologies provides businessman's recommendation service of trade network, arranges transaction data and sets up trade network; According to customer transaction history to user clustering; Trade network is carried out to corporations' division; Application random walk method realizes businessman and recommends.For numerous buyers recommend suitable seller; Make full use of buyer and seller's historical trading data, excavate buyer and seller's preference feature, analyze the similarity of buyer and seller's transaction, rationally apply random walk method, effectively improve accuracy and specific aim that businessman is recommended.The computing method that adopt are simply efficient, suit e-commerce website magnanimity transaction data, while buyer and the sparse characteristic of seller's Transaction Information, have good extendability and applicability; Effectively fill up the blank of current e-commerce website businessman's recommendation aspect.
Commending system has been applied to the numerous areas such as information retrieval, news media, ecommerce, social network service.In e-commerce field, good commending system can effectively promote user and experience (comprising buyer and seller), increases user's degree of sticking together, and promotes the generation of more trading activities.At present numerous e-commerce website, has all set up commending system separately as Taobao, popular comment, Amazon, hundred million shellfishes, Jingdone district etc., effectively adds up, modeling, excavation and recommended work in commodity aspect, has obtained good achievement.Current recommended technology is broadly divided into three major types: content-based recommendation, collaborative filtering and mixing are recommended.The content-based user (buyer) that is recommended as recommends the article (commodity) similar with its selection before; Collaborative filtering is the article that user recommends the user-selected mistake the most close with its preference; Hybrid mode adopts the user that is combined as of multiple recommend method to recommend article, a kind of strategy is to provide recommendation in conjunction with content-based and collaborative filtering for user, and another kind of popular strategy is at present in collaborative filtering, to introduce community network technology to recommend article for user.E-business network stands in the role who mainly bears this e-commerce services platform and intermediary in process of exchange at present, concludes the business each time between the actual buyer of occurring in and seller.Existing commending system is being excavated commodity, is being promoted to have obtained good achievement aspect Buyers's Experience and trading volume for buyer; But still inadequate to seller's attention rate, actual is the less impact of considering community network factor.Existing market survey report shows that exceeding 65% buyer is more prone to conclude the business with the seller who trusts, and sets up the relatively firm trust transaction relationships such as so-called " visitor always ", " frequent customer "; Consider inferior goods risk higher in online commodity transaction and quality guarantee cost, reasonably businessman's recommendation is the problem that current E-commerce field need to be considered immediately.Propose a kind of businessman's recommend method based on trade network, by set up the similar user bunch of preference between buyer and seller, according to the connection mode of trade network, divide corporations, by random walk, complete businessman and recommend.
We test to the inventive method according to the transaction data of actual acquisition in e-commerce website: random erasure part directed edge, i.e. transaction relationship between deletion buyer and seller from set up trade network; Then using these buyers as targeted customer, be applied as it and recommend suitable seller (businessman), if the seller who recommends is exactly the seller who has deleted transaction relationship before, prove rationality and the accuracy of recommend method.Experimental data shows, applies this method of servicing, and the rate of accuracy reached that businessman is recommended is to more than 70%; The randomness of considering buyer and seller's transaction, this result has exceeded recommend method and the technology of most towards commodity.This method of servicing calculates simply efficiently, is applicable to the feature of e-commerce website magnanimity transaction data, has good applicability and extendability.
This e-commerce services platform of intelligent E-business service based on modern technologies is take order as marketing unit, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract potential consumer, stimulate merchandise sales, and the efficiency of the list of raising group greatly conclusion of the business, commodity have also been played to the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserve the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes the regular clause information (hereinafter to be referred as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce is accepted consumer and is spelled single mode and prop up the order goods of paying earnest money with combination; If e-commerce platform meets the condition in promotion rule when consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group list and is completed, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business.Take order as unit, carrying out overall batch sells, consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity.For supplier, simplify sale scheme like this, unified transaction operation, improve and sell implementation capacity, more efficient, facilitated sales management.Advertising campaign in consumer's participation group list has not only been promoted to shopping enjoyment, and the essence that more obtains sales promotion interest concessions is preferential.
This e-commerce services platform of intelligent E-business service based on modern technologies provides a kind of ecommerce consulting service, can expand the trade area of businessman and buyer's shopping scope, shorten chain transaction and exchange hour, the recovery of lifting fund, the acquisition speed of raising income.Comprise: search engine, search engine link information flow module, cash flow module and logistics management module, information flow module comprises planning module, advertisement module and marketing module, cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform, and logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.Engine internal is provided with an optimization device, can be optimized setting to info web, thereby improves the website visiting amount of businessman, improves the economic return of businessman's publicity brand.
Information flow module comprises planning module, advertisement module and marketing module.Website is carried out the collection of information and rearranges planning the brand of needs publicity, then adopts advertisement mode to promote brand image, finally according to buyer's feedback information, carries out the selection of marketing model.Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.Cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform.After user and brand businessman reach Agreement for Sale and Purchase, by cash flow module, carry out monetary payoff and confirmation.Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.User can carry out diversified selection according to actual conditions.Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By coordination, control and supervision between three these e-commerce services platforms, can effectively improve logistic efficiency and economic benefit, thereby complete the transaction between businessman and buyer.
Mixed positioning module comprises two kinds of structures of obtaining customer position information: obtain the mobile terminal that possesses GPS/LBS positioning function positional information structure and obtain the structure of positional information of the mobile terminal that does not possess GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between mobile terminal; The second communication unit is realized the communication between mobile terminal and server, and user's geographical location information that mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news.User oneself selects transmission information, obtains and contacts directly with the other side.In server search module, user can, in predetermined geographic range, retrieve and classify as the keyword of cluster, search or inquiry using a certain classification or Feature Words.
Accompanying drawing explanation
In claims of present patent application, pointed out particularly theme of the present invention, and clearly it has been proposed to patent protection.But with reference to detailed description and accompanying drawing below, the related structure can better understand the present invention and implementation method with and object, Characteristics and advantages.
Fig. 1 is the targeted electronic business platform based on customer demand.
Embodiment
In the following detailed description, having described specific details comprehensively understands the present invention to provide.But professional and technical personnel will appreciate that, the present invention also can implement by other similar details.
Arrange transaction data and set up trade network, comprising two work: one is that each user (comprising buyer and seller) sets up and safeguard preference vector; It two sets up trade network between user according to historical transaction record; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, by user preference vector, carry out user clustering, form the similar user bunch of preference; Trade network is carried out to corporations' division; Adopt K mean algorithm KM, according to the connection mode of each (user) node in trade network, divide corporations; Application random walk method realizes businessman and recommends, and from buyer, (targeted customer's), random walk between corporations stop probability according to user's bunch decision, complete businessman and recommend.
Take order as marketing unit, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract potential consumer, stimulate merchandise sales, and the efficiency of the list of raising group greatly conclusion of the business, commodity have also been played to the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserve the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes the regular clause information (hereinafter to be referred as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce is accepted consumer and is spelled single mode and prop up the order goods of paying earnest money with combination; If e-commerce platform meets the condition in promotion rule when consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group list and is completed, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business.Take order as unit, carrying out overall batch sells, consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity.For supplier, simplify sale scheme like this, unified transaction operation, improve and sell implementation capacity, more efficient, facilitated sales management.Advertising campaign in consumer's participation group list has not only been promoted to shopping enjoyment, and the essence that more obtains sales promotion interest concessions is preferential.
Information flow module comprises planning module, advertisement module and marketing module.Website is carried out the collection of information and rearranges planning the brand of needs publicity, then adopts advertisement mode to promote brand image, finally according to buyer's feedback information, carries out the selection of marketing model.Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.Cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform.After user and brand businessman reach Agreement for Sale and Purchase, by cash flow module, carry out monetary payoff and confirmation.Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.User can carry out diversified selection according to actual conditions.Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By coordination, control and supervision between three these e-commerce services platforms, can effectively improve logistic efficiency and economic benefit, thereby complete the transaction between businessman and buyer.
Mixed positioning module comprises two kinds of structures of obtaining customer position information: obtain the mobile terminal that possesses GPS/LBS positioning function positional information structure and obtain the structure of positional information of the mobile terminal that does not possess GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between mobile terminal; The second communication unit is realized the communication between mobile terminal and server, and user's geographical location information that mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news.User oneself selects transmission information, obtains and contacts directly with the other side.In server search module, user can, in predetermined geographic range, retrieve and classify as the keyword of cluster, search or inquiry using a certain classification or Feature Words.
Mixed positioning module comprises the GPS/LBS locator module corresponding with the mobile terminal that possesses GPS/LBS positioning function, the operator location-based service submodule corresponding with the mobile terminal that does not possess GPS/LBS positioning function
Piece, geographic position decoding submodule.GPS/LBS locator module, operator's location-based service submodule and geographic position two-way connection of decoding submodule, the customer position information of the latitude and longitude information form of acquisition is converted into (Geographic Information System, GIS) geography information of standard.Server comprises communication system module, data memory module, and communication system module can be used for connecting at least two mobile terminals and manages about the details of communicating by letter.
Although herein declarative description certain this feature of the present invention and a kind of implementation method, for professional and technical personnel, will there will be many modifications, replacement, variation and equivalent substitution.The above embodiment has only expressed embodiments of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (5)
1. the targeted electronic business platform based on customer demand, it is characterized in that, comprise E-business service module, the advisory system service module of businessman's recommendation service module, the promotion strategy application of trade network and build complete four large parts compositions of mobile social networking service module based on mixed positioning mode.
2. the targeted electronic business platform based on customer demand according to claim 1, it is characterized in that, businessman's recommendation service module of described trade network is arrange transaction data and set up trade network, comprises two work: one is that each user (comprising buyer and seller) sets up and safeguard preference vector; It two sets up trade network between user according to historical transaction record; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, by user preference vector, carry out user clustering, form the similar user bunch of preference; Trade network is carried out to corporations' division; Adopt K mean algorithm KM, according to the connection mode of each (user) node in trade network, divide corporations; Application random walk method realizes businessman and recommends, and from buyer, (targeted customer's), random walk between corporations stop probability according to user's bunch decision, complete businessman and recommend.
3. the targeted electronic business platform based on customer demand according to claim 1, it is characterized in that, the E-business service module of described promotion strategy application is take order as marketing unit, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attracts potential consumer, stimulates merchandise sales, and the efficiency of the list of raising group greatly conclusion of the business, commodity have also been played to the effect of popularization and propaganda; Comprise: this e-commerce services platform of ecommerce receives and preserve the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes the regular clause information (hereinafter to be referred as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce is accepted consumer and is spelled single mode and prop up the order goods of paying earnest money with combination; If e-commerce platform meets the condition in promotion rule when consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group list and is completed, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business; Take order as unit, carrying out overall batch sells, consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity; For supplier, simplify sale scheme like this, unified transaction operation, improve and sell implementation capacity, more efficient, facilitated sales management; Advertising campaign in consumer's participation group list has not only been promoted to shopping enjoyment, and the essence that more obtains sales promotion interest concessions is preferential.
4. the targeted electronic business platform based on customer demand according to claim 1, is characterized in that, described advisory system service module comprises that information flow module comprises planning module, advertisement module and marketing module; Website is carried out the collection of information and rearranges planning the brand of needs publicity, then adopts advertisement mode to promote brand image, finally according to buyer's feedback information, carries out the selection of marketing model; Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction; Cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform; After user and brand businessman reach Agreement for Sale and Purchase, by cash flow module, carry out monetary payoff and confirmation; Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash; User can carry out diversified selection according to actual conditions; Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates; By coordination, control and supervision between three these e-commerce services platforms, can effectively improve logistic efficiency and economic benefit, thereby complete the transaction between businessman and buyer.
5. the targeted electronic business platform based on customer demand according to claim 1, it is characterized in that, described based on mixed positioning mode, to build a complete mobile social networking service module be to comprise two kinds of structures of obtaining customer position information: obtain the mobile terminal that possesses GPS/LBS positioning function positional information structure and obtain the structure of the positional information of the mobile terminal that does not possess GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between mobile terminal; The second communication unit is realized the communication between mobile terminal and server, and user's geographical location information that mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce; Ad content comprises commercial matters information and social information; Commercial matters information comprise user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news; User oneself selects transmission information, obtains and contacts directly with the other side; In server search module, user can, in predetermined geographic range, retrieve and classify as the keyword of cluster, search or inquiry using a certain classification or Feature Words.
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| CN104574108A (en) * | 2014-12-30 | 2015-04-29 | 苏州亚安智能科技有限公司 | Method for intelligently achieving electronic service platform |
| CN104574103A (en) * | 2014-12-28 | 2015-04-29 | 苏州亚安智能科技有限公司 | Electronic service platform with automatic demand screening function |
| CN104574109A (en) * | 2014-12-30 | 2015-04-29 | 苏州亚安智能科技有限公司 | E-commerce platform for implementing intelligent service |
| CN104574142A (en) * | 2014-12-28 | 2015-04-29 | 苏州亚安智能科技有限公司 | Method for establishing electronic service platform with automatic demand screening function |
| CN104574226A (en) * | 2014-12-28 | 2015-04-29 | 苏州亚安智能科技有限公司 | Social service platform capable of realizing positioning technology |
| CN106447411A (en) * | 2016-12-27 | 2017-02-22 | 东华互联宜家数据服务有限公司 | Matching platform and matching system |
| CN107146112A (en) * | 2017-05-16 | 2017-09-08 | 西华大学 | A kind of mobile Internet advertisement placement method |
| CN103942669B (en) * | 2014-04-29 | 2017-10-24 | 吉林财经大学 | A kind of logistics goods delivery method based on social networks |
| CN107644345A (en) * | 2016-07-21 | 2018-01-30 | 长沙海商网络技术有限公司 | A kind of commercial promotions active methods based on B2B E-commerce platform |
| CN107689104A (en) * | 2017-09-27 | 2018-02-13 | 北京希诺赛尔健康科技推广有限公司 | A kind of automatic vending machine that can be placed an order by mobile phone control |
| CN108648042A (en) * | 2018-04-25 | 2018-10-12 | 合肥上城信息技术有限公司 | A kind of internet trading system and method based on big data |
| CN109544299A (en) * | 2018-11-27 | 2019-03-29 | 湖南共睹互联网科技有限责任公司 | Buyer's identity ranking method, equipment and the storage medium of platform are ensured based on transaction |
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| CN107146112A (en) * | 2017-05-16 | 2017-09-08 | 西华大学 | A kind of mobile Internet advertisement placement method |
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| CN107689104A (en) * | 2017-09-27 | 2018-02-13 | 北京希诺赛尔健康科技推广有限公司 | A kind of automatic vending machine that can be placed an order by mobile phone control |
| CN108648042A (en) * | 2018-04-25 | 2018-10-12 | 合肥上城信息技术有限公司 | A kind of internet trading system and method based on big data |
| CN109544299A (en) * | 2018-11-27 | 2019-03-29 | 湖南共睹互联网科技有限责任公司 | Buyer's identity ranking method, equipment and the storage medium of platform are ensured based on transaction |
| CN113168424A (en) * | 2018-12-11 | 2021-07-23 | 贝宝公司 | System and method for obtaining recommendations using scalable cross-domain collaborative filtering |
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