CN104574103A - Electronic service platform with automatic demand screening function - Google Patents
Electronic service platform with automatic demand screening function Download PDFInfo
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- CN104574103A CN104574103A CN201410825566.8A CN201410825566A CN104574103A CN 104574103 A CN104574103 A CN 104574103A CN 201410825566 A CN201410825566 A CN 201410825566A CN 104574103 A CN104574103 A CN 104574103A
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Abstract
The invention discloses an electronic service platform with an automatic demand screening function. The electronic service platform comprises a business recommendation service module of a transaction network, an electronic business service module for promotion strategy application, a consultation system service module and a complete mobile social networking service module built based on a hybrid positioning mode, and serves modern electronic commerce trade, and accordingly, the electronic service platform with the automatic demand screening function is obtained.
Description
Art
The present invention relates to the electronic service platform of automatic screening demand.
Background technology
Full-fledged along with network and e-commerce technology, people more and more do shopping on network, and consumption on network becomes the consumption pattern of emerging fashion.The primary electron business model that ordinary consumer participates in is the B2C of Taobao's class, the service of the mainly e-tailing that supplier provides, also have group of this one-phase popular U.S., poly-calculate class purchase by group pattern, supplier provides the business of ordinary consumer batch special price, but is mainly used in service industry.A kind of method can be had, the selling operation of supplier is united, be no matter retail, wholesale or agency, sell, no matter purchase by group user or retail buyer, agent, all channels, all patterns can concentrate on this e-commerce services platform of ecommerce, according to consistent rule and flow process, open and clear unified transaction.And the sales tactics of enterprise well can be implemented at process of exchange, perform enterprise marketing plan, support sale and the promotion plan of various ways, and convenient selection, amendment and adjustment in real time.We need a kind of solution of new ecommerce.
Summary of the invention
This patent problem to be solved is exactly provide a kind of every technological breakthrough of intelligent this e-commerce services platform of E-business service based on modern technologies to solve four major issues in e-commerce development to overcome above-mentioned existing defect, 4 special services are provided, more be conducive to serving medium-sized and small enterprises, realize the project convection current between enterprise, docking, with the medium of information communication e-commerce technology alliance as information industry development conduction, this project provides optimum this e-commerce services platform of information service for e-commerce development, relate to the industry such as ecommerce and ecommerce.The development of this fusion will directly drive and affect the economic development in whole epoch, becomes rapidly the important motivity of economic growth.
The object of this patent can be achieved through the following technical solutions: this e-commerce services platform of intelligent E-business service based on modern technologies provides businessman's recommendation service of trade network, arranges transaction data and sets up trade network; According to customer transaction history to user clustering; Corporations' division is carried out to trade network; Application random walk method realizes businessman and recommends.For numerous buyers recommend suitable seller; Make full use of the historical trading data of buyer and seller, excavate the preference profiles of buyer and seller, the similarity that analysis buyer and seller conclude the business, rationally application random walk method, the accuracy of effectively raising businessman recommendation and specific aim.The computing method adopted are simply efficient, suit the characteristic that e-commerce website magnanimity transaction data, simultaneously buyer and seller's Transaction Information are sparse, have good extendability and applicability; Effectively fill up the blank of current e-commerce website businessman recommendation aspect.
Commending system has been applied to the numerous areas such as information retrieval, news media, ecommerce, social network service.In e-commerce field, good commending system effectively can promote Consumer's Experience (comprising buyer and seller), and adding users degree of sticking together promotes the generation of more trading activities.E-commerce websites numerous at present, as Taobao, popular comment, Amazon, hundred million shellfishes, Jingdone district etc. all establish respective commending system, effectively add up in commodity aspect, modeling, excavation and recommended work, achieve good achievement.Current recommended technology is broadly divided into three major types: content-based recommendation, collaborative filtering and mixing are recommended.Content-based recommendation be user (buyer) recommend with its before the similar article (commodity) of selection; Collaborative filtering is the article that user recommends the user-selected mistake the most close with its preference; Hybrid mode adopts the user that is combined as of multiple recommend method to recommend article, a kind of strategy is in conjunction with content-based and collaborative filtering for user provides recommendation, and another kind of strategy popular at present in collaborative filtering, introduces community network technology for user to recommend article.Current e-business network stands in the role mainly bearing this e-commerce services platform and intermediary in process of exchange, actual occurring between buyer and seller of concluding the business each time.Existing commending system is being excavated commodity, is being promoted to have obtained good achievement in Buyers's Experience and trading volume for buyer; But still inadequate to the attention rate of seller, actual is the less impact considering community network factor.The seller that the buyer of existing market survey report display more than 65% is more prone to trusting concludes the business, and sets up the trust transaction relationship of the relative securement such as so-called " always visitor ", " frequent customer "; Consider inferior goods risk higher in online commodity transaction and quality guarantee cost, it is the problem that current E-commerce field needs to consider immediately that rational businessman is recommended.Propose a kind of businessman's recommend method based on trade network, by setting up the similar user bunch of preference between buyer and seller, the connection mode according to trade network divides corporations, completes businessman recommend by random walk.
We test to the inventive method according to the transaction data of actual acquisition in e-commerce website: random erasure part directed edge from set up trade network, the transaction relationship namely between deletion buyer and seller; Then using these buyers as targeted customer, be applied as it and recommend suitable seller (businessman), if the seller recommended deletes the seller of transaction relationship before being exactly, then prove rationality and the accuracy of recommend method.Experimental data shows, applies this method of servicing, and the accuracy rate that businessman is recommended reaches more than 70%; Consider the randomness of buyer and seller's transaction, this result has exceeded current great majority towards the recommend method of commodity and technology.This method of servicing calculates simple efficient, is applicable to the feature of e-commerce website magnanimity transaction data, has good applicability and extendability.
Be marketing unit based on this e-commerce services platforms of intelligent E-business service of modern technologies with order, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract potential consumer, stimulate merchandise sales, and the efficiency that the list of raising group greatly strikes a bargain, commodity are also served to the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier provides the batch of commodity whole single sale to it, and includes the regular clause information (hereinafter referred to as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce accepts consumer and spells single mode to combine and prop up order goods of paying earnest money; If e-commerce platform meets the condition in promotion rule when consumers purchase products, the award and preferential specified should be given; E-commerce platform accepts consumer's order goods group list and completes, and order strikes a bargain, goods providers and consumer's processing execution transaction of participating in business of this e-commerce services platform of ecommerce notice order.In units of order, carry out overall batch sell, consumer is purchased by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, the shopping enthusiasm of consumer can be encouraged greatly, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity.Simplify sale scheme for supplier like this, unified transactional operation, raising sell implementation capacity, more efficiently, facilitate sales management.Not only improve shopping enjoyment to the advertising campaign in consumer's participation group list, the essence more obtaining sales promotion interest concessions is preferential.
This e-commerce services platform of intelligent E-business service based on modern technologies provides a kind of ecommerce consulting service, the trade area of businessman and the shopping scope of buyer can be expanded, shorten chain transaction and exchange hour, the recovery of lifting fund, improves the acquisition speed of income.Comprise: search engine, search engine link information flow module, cash flow module and logistics management module, information flow module comprises planning module, advertisement module and marketing module, cash flow module comprises currency and pays this e-commerce services platform and currency confirms this e-commerce services platform, and logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.Engine internal is provided with an optimization device, can be optimized setting to info web, thus improves the website visiting amount of businessman, improves the economic return of businessman's publicity brand.
Information flow module comprises planning module, advertisement module and marketing module.Website is carried out the collection of information to needing the brand of publicity and rearranges planning, then adopts advertisement mode to promote brand image, finally carries out the selection of marketing model according to the feedback information of buyer.Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.Cash flow module comprises currency and pays this e-commerce services platform and currency confirms this e-commerce services platform.After user and brand marketers reach Agreement for Sale and Purchase, carry out currency payment and confirmation by cash flow module.Wherein, currency pays this e-commerce services platform and comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.User can carry out diversified selection according to actual conditions.Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By the coordination between three these e-commerce services platforms, control and supervision, can effectively improve logistic efficiency and economic benefit, thus complete the transaction between businessman and buyer.
Mixed positioning module comprises the structure that two kinds obtain customer position information: acquisition possesses the structure of the positional information of the mobile terminal of GPS/LBS positioning function and obtains the structure not possessing the positional information of the mobile terminal of GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit realizes the communication between mobile terminal; Second communication unit realizes the communication between mobile terminal and server, and user's geographical location information that mixed positioning module obtains is fed back to server; Server extracts the content that prestores to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises user's registration, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise user with merchandise news, merchandise news comprises the commodity of user agent or the second-hand article merchandise news of user oneself.User oneself selects transmission information, obtains contact directly with the other side.In server search module, user can in predetermined geographic range, and using a certain classification or Feature Words as cluster, the keyword of search or inquiry carries out retrieving and classifying.
Embodiment
In the following detailed description, describe specific details to provide comprehensively to understand the present invention.But professional and technical personnel will appreciate that, the present invention also can implement by other similar details.
Arrange transaction data and set up trade network, comprising two work: one is that each user (comprising buyer and seller) sets up and safeguards preference vector; It two sets up trade network between users according to historical transaction record; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, carry out user clustering by user preference vector, form the user bunch that preference is similar; Corporations' division is carried out to trade network; Adopt K mean algorithm KM, the connection mode according to (user) node each in trade network divides corporations; Application random walk method realizes businessman and recommends, and from buyer, (targeted customer's), random walk between corporations determine to stop probability according to user bunch, complete businessman and recommend.
Take order as marketing unit, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract potential consumer, stimulate merchandise sales, and the efficiency that the list of raising group greatly strikes a bargain, commodity are also served to the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier provides the batch of commodity whole single sale to it, and includes the regular clause information (hereinafter referred to as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce accepts consumer and spells single mode to combine and prop up order goods of paying earnest money; If e-commerce platform meets the condition in promotion rule when consumers purchase products, the award and preferential specified should be given; E-commerce platform accepts consumer's order goods group list and completes, and order strikes a bargain, goods providers and consumer's processing execution transaction of participating in business of this e-commerce services platform of ecommerce notice order.In units of order, carry out overall batch sell, consumer is purchased by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, the shopping enthusiasm of consumer can be encouraged greatly, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity.Simplify sale scheme for supplier like this, unified transactional operation, raising sell implementation capacity, more efficiently, facilitate sales management.Not only improve shopping enjoyment to the advertising campaign in consumer's participation group list, the essence more obtaining sales promotion interest concessions is preferential.
Information flow module comprises planning module, advertisement module and marketing module.Website is carried out the collection of information to needing the brand of publicity and rearranges planning, then adopts advertisement mode to promote brand image, finally carries out the selection of marketing model according to the feedback information of buyer.Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.Cash flow module comprises currency and pays this e-commerce services platform and currency confirms this e-commerce services platform.After user and brand marketers reach Agreement for Sale and Purchase, carry out currency payment and confirmation by cash flow module.Wherein, currency pays this e-commerce services platform and comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.User can carry out diversified selection according to actual conditions.Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By the coordination between three these e-commerce services platforms, control and supervision, can effectively improve logistic efficiency and economic benefit, thus complete the transaction between businessman and buyer.
Mixed positioning module comprises the structure that two kinds obtain customer position information: acquisition possesses the structure of the positional information of the mobile terminal of GPS/LBS positioning function and obtains the structure not possessing the positional information of the mobile terminal of GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit realizes the communication between mobile terminal; Second communication unit realizes the communication between mobile terminal and server, and user's geographical location information that mixed positioning module obtains is fed back to server; Server extracts the content that prestores to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises user's registration, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise user with merchandise news, merchandise news comprises the commodity of user agent or the second-hand article merchandise news of user oneself.User oneself selects transmission information, obtains contact directly with the other side.In server search module, user can in predetermined geographic range, and using a certain classification or Feature Words as cluster, the keyword of search or inquiry carries out retrieving and classifying.
Mixed positioning module comprises the GPS/LBS locator module corresponding with the mobile terminal possessing GPS/LBS positioning function, the operator location-based service submodule corresponding with the mobile terminal not possessing GPS/LBS positioning function
Block, geographic position decoding submodule.GPS/LBS locator module, operator's location-based service submodule and geographic position decoding submodule are bi-directionally connected, the customer position information of the latitude and longitude information form of acquisition is converted into (Geographic Information System, GIS) geography information of standard.Server comprises communication system module, data memory module, and communication system module can be used for connecting at least two mobile terminals with management about the details communicated.
Although illustrate and describe certain this feature of the present invention and a kind of implementation method, for professional and technical personnel, many amendments, replacement, change and equivalent substitution will be there will be herein.The above embodiment only have expressed embodiments of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (5)
1. the electronic service platform of automatic screening demand, it is characterized in that, comprise businessman's recommendation service module of trade network, promotion strategy application E-business service module, advisory system service module and build the large part composition of a complete mobile social networking service module four based on mixed positioning mode.
2. the electronic service platform of automatic screening demand according to claim 1, it is characterized in that, businessman's recommendation service module of described trade network arranges transaction data and sets up trade network, comprises two work: one is that each user (comprising buyer and seller) sets up and safeguards preference vector; It two sets up trade network between users according to historical transaction record; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, carry out user clustering by user preference vector, form the user bunch that preference is similar; Corporations' division is carried out to trade network; Adopt K mean algorithm KM, the connection mode according to (user) node each in trade network divides corporations; Application random walk method realizes businessman and recommends, and from buyer, (targeted customer's), random walk between corporations determine to stop probability according to user bunch, complete businessman and recommend.
3. the electronic service platform of automatic screening demand according to claim 1, it is characterized in that, the E-business service module of described promotion strategy application take order as marketing unit, consumer combines and spells single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attracts potential consumer, stimulates merchandise sales, and the efficiency that the list of raising group greatly strikes a bargain, commodity are also served to the effect of popularization and propaganda; Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier provides the batch of commodity whole single sale to it, and includes the regular clause information (hereinafter referred to as promotion rule) of promotion plan simultaneously; This e-commerce services platform of ecommerce accepts consumer and spells single mode to combine and prop up order goods of paying earnest money; If e-commerce platform meets the condition in promotion rule when consumers purchase products, the award and preferential specified should be given; E-commerce platform accepts consumer's order goods group list and completes, and order strikes a bargain, goods providers and consumer's processing execution transaction of participating in business of this e-commerce services platform of ecommerce notice order; In units of order, carry out overall batch sell, consumer is purchased by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, the shopping enthusiasm of consumer can be encouraged greatly, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficiency that order combination strikes a bargain, stimulate the sale of commodity; Simplify sale scheme for supplier like this, unified transactional operation, raising sell implementation capacity, more efficiently, facilitate sales management; Not only improve shopping enjoyment to the advertising campaign in consumer's participation group list, the essence more obtaining sales promotion interest concessions is preferential.
4. the electronic service platform of automatic screening demand according to claim 1, is characterized in that, described advisory system service module comprises information flow module and comprises planning module, advertisement module and marketing module; Website is carried out the collection of information to needing the brand of publicity and rearranges planning, then adopts advertisement mode to promote brand image, finally carries out the selection of marketing model according to the feedback information of buyer; Further, marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction; Cash flow module comprises currency and pays this e-commerce services platform and currency confirms this e-commerce services platform; After user and brand marketers reach Agreement for Sale and Purchase, carry out currency payment and confirmation by cash flow module; Wherein, currency pays this e-commerce services platform and comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash; User can carry out diversified selection according to actual conditions; Logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates; By the coordination between three these e-commerce services platforms, control and supervision, can effectively improve logistic efficiency and economic benefit, thus complete the transaction between businessman and buyer.
5. the electronic service platform of automatic screening demand according to claim 1, it is characterized in that, described to build a complete mobile social networking service module based on mixed positioning mode be comprise the structure that two kinds obtain customer position informations: obtain the structure that possesses the positional information of the mobile terminal of GPS/LBS positioning function and obtain the structure not possessing the positional information of the mobile terminal of GPS/LBS positioning function; Mobile communication module comprises the first communication unit, the second communication unit: the first communication unit realizes the communication between mobile terminal; Second communication unit realizes the communication between mobile terminal and server, and user's geographical location information that mixed positioning module obtains is fed back to server; Server extracts the content that prestores to mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises user's registration, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce; Ad content comprises commercial matters information and social information; Commercial matters information comprise user with merchandise news, merchandise news comprises the commodity of user agent or the second-hand article merchandise news of user oneself; User oneself selects transmission information, obtains contact directly with the other side; In server search module, user can in predetermined geographic range, and using a certain classification or Feature Words as cluster, the keyword of search or inquiry carries out retrieving and classifying.
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104574142A (en) * | 2014-12-28 | 2015-04-29 | 苏州亚安智能科技有限公司 | Method for establishing electronic service platform with automatic demand screening function |
| CN104574109A (en) * | 2014-12-30 | 2015-04-29 | 苏州亚安智能科技有限公司 | E-commerce platform for implementing intelligent service |
| CN105427204A (en) * | 2015-12-18 | 2016-03-23 | 重庆市科学技术研究院 | Service platform system of technology transfer and entrepreneurship incubation |
| CN106873014A (en) * | 2017-01-22 | 2017-06-20 | 北京通途永久科技有限公司 | A kind of method of transportation and communication quantity in express statistic region |
| CN107092998A (en) * | 2016-08-19 | 2017-08-25 | 北京小度信息科技有限公司 | Resource allocation methods and device |
| CN107516226A (en) * | 2016-06-15 | 2017-12-26 | 苏州宝时得电动工具有限公司 | A kind of intelligent grass-removing screening technique and device |
| CN109190037A (en) * | 2018-08-28 | 2019-01-11 | 掌阅科技股份有限公司 | The user preference characteristic-acquisition method and calculating equipment recommended for e-book |
| CN111598263A (en) * | 2020-04-29 | 2020-08-28 | 江南大学 | Waste mobile phone recovery platform based on bilateral matching model |
| CN115170253A (en) * | 2022-09-07 | 2022-10-11 | 国连科技(浙江)有限公司 | Method and device for pushing commodity information in sales promotion activities |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104574142A (en) * | 2014-12-28 | 2015-04-29 | 苏州亚安智能科技有限公司 | Method for establishing electronic service platform with automatic demand screening function |
| CN104574109A (en) * | 2014-12-30 | 2015-04-29 | 苏州亚安智能科技有限公司 | E-commerce platform for implementing intelligent service |
| CN105427204A (en) * | 2015-12-18 | 2016-03-23 | 重庆市科学技术研究院 | Service platform system of technology transfer and entrepreneurship incubation |
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| CN107092998A (en) * | 2016-08-19 | 2017-08-25 | 北京小度信息科技有限公司 | Resource allocation methods and device |
| CN107092998B (en) * | 2016-08-19 | 2021-06-25 | 北京星选科技有限公司 | Resource allocation method and device |
| CN106873014A (en) * | 2017-01-22 | 2017-06-20 | 北京通途永久科技有限公司 | A kind of method of transportation and communication quantity in express statistic region |
| CN109190037A (en) * | 2018-08-28 | 2019-01-11 | 掌阅科技股份有限公司 | The user preference characteristic-acquisition method and calculating equipment recommended for e-book |
| CN111598263A (en) * | 2020-04-29 | 2020-08-28 | 江南大学 | Waste mobile phone recovery platform based on bilateral matching model |
| CN111598263B (en) * | 2020-04-29 | 2022-06-10 | 江南大学 | Waste mobile phone recovery platform based on bilateral matching model |
| CN115170253A (en) * | 2022-09-07 | 2022-10-11 | 国连科技(浙江)有限公司 | Method and device for pushing commodity information in sales promotion activities |
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