CN103065257A - Electronic commerce platform capable of achieving intelligent service - Google Patents
Electronic commerce platform capable of achieving intelligent service Download PDFInfo
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- CN103065257A CN103065257A CN2012105692048A CN201210569204A CN103065257A CN 103065257 A CN103065257 A CN 103065257A CN 2012105692048 A CN2012105692048 A CN 2012105692048A CN 201210569204 A CN201210569204 A CN 201210569204A CN 103065257 A CN103065257 A CN 103065257A
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Abstract
The invention discloses an electronic commerce platform capable of achieving intelligent service. The electronic commerce platform capable of achieving the intelligent service comprises four large parts including a merchant recommendation service module of a trade network, an e-commerce service module applied in promotion strategies, a consultation system service module and a complete mobile social networking service module constructed based on a hybrid location method. The electronic commerce platform capable of achieving the intelligent service serves modern electronic commerce trade, and therefore the electronic commerce platform is capable of achieving intelligent service is achieved.
Description
Affiliated technical field
The present invention relates to a kind of e-commerce platform of realizing Intelligent Service.
Background technology
Along with the development of network and e-commerce technology is ripe, people more and more do shopping at network, and consumption on network becomes the consumption pattern of emerging fashion.The main electronic business mode that ordinary consumer participates in is the B2C of Taobao's class, what supplier provided mainly is the service of e-tailing, also have the popular U.S. group of this one-phase, the poly-pattern that purchases by group of calculating class, supplier provides the in batches business of special price of ordinary consumer, but is mainly used in service industry.A kind of method can be arranged, supplier's selling operation is united, no matter be retail, wholesale or agency, sell, no matter purchase by group user or retail buyer, agent, all channels, all patterns can concentrate on this e-commerce services platform of ecommerce, according to consistent rule and flow process, open and clear unified transaction.And can well implement the sales tactics of enterprise at process of exchange, and carry out the enterprise marketing plan, support sale and the promotion plan of various ways, and conveniently in real time select, revise and adjust.We need a kind of solution of new ecommerce.
Summary of the invention
This patent problem to be solved is exactly to provide a kind of every technological breakthrough of intelligent this e-commerce services platform of E-business service based on modern technologies to solve four major issues in the e-commerce development in order to overcome above-mentioned existing defective, 4 special services are provided, more be conducive to serve medium-sized and small enterprises, realize the project convection current between the enterprise, docking, with the medium of information communication e-commerce technology alliance as information industry development conduction, this project relates to the industries such as ecommerce and ecommerce for e-commerce development provides optimum this e-commerce services platform of information service.The development of this fusion will directly drive and affect the economic development in whole epoch, become rapidly the important motivity of economic growth.
The purpose of this patent can be achieved through the following technical solutions: businessman's recommendation service of trade network is provided based on this e-commerce services platform of intelligent E-business service of modern technologies, and the arrangement transaction data is also set up trade network; According to customer transaction history to user clustering; Trade network is carried out corporations to be divided; Use the random walk method and realize businessman's recommendation.For numerous buyers recommend suitable seller; Take full advantage of buyer and seller's historical trading data, excavate buyer and seller's preference feature, analyze the similarity of buyer and seller transaction, rational Application random walk method, accuracy and specific aim that Effective Raise businessman is recommended.The computing method that adopt are simply efficient, suit e-commerce website magnanimity transaction data, while buyer and the sparse characteristic of seller's Transaction Information, and preferably extendability and applicability are arranged; Effectively fill up the blank of present e-commerce website businessman recommendation aspect.
Commending system has been applied to the numerous areas such as information retrieval, news media, ecommerce, social network service.In e-commerce field, good commending system can effectively promote the user and experience (comprising buyer and seller), increases user's degree of sticking together, and promotes the generation of more trading activities.At present numerous e-commerce websites has all been set up commending system separately such as Taobao, popular comment, Amazon, hundred million shellfishes, Jingdone district etc., effectively adds up in the commodity aspect, modeling, excavation and recommended work, has obtained good achievement.Present recommended technology is broadly divided into three major types: content-based recommendation, collaborative filtering and mixing are recommended.Content-based recommendation is that user (buyer) recommends the article (commodity) similar with its selection before; Collaborative filtering is recommended the article of the user-selected mistake the most close with its preference for the user; Hybrid mode adopts the user that is combined as of multiple recommend method to recommend article, a kind of strategy is to provide recommendation in conjunction with content-based and collaborative filtering for the user, and another kind of at present popular strategy is to introduce the community network technology to recommend article for the user in collaborative filtering.E-business network stands in the role who mainly bears this e-commerce services platform and intermediary in the process of exchange at present, concludes the business each time between the actual buyer of occurring in and the seller.Existing commending system is being excavated commodity, is being promoted to have obtained good achievement aspect Buyers's Experience and the trading volume for the buyer; But the attention rate to the seller is still inadequate, and actual is the less impact of considering the community network factor.Existing market survey report shows that the buyer above 65% is more prone to conclude the business with the seller who trusts, and sets up the relatively firm trust transaction relationships such as so-called " always visitor ", " frequent customer "; Consider inferior goods risk higher in the online commodity transaction and quality guarantee cost, reasonably businessman's recommendation is that the current E-commerce field needs the immediately problem of consideration.Propose a kind of businessman's recommend method based on trade network, by between buyer and seller, setting up the similar user of preference bunch, divide corporations according to the connection mode of trade network, finish businessman by random walk and recommend.
We test to the inventive method according to the transaction data of actual acquisition in the e-commerce website: random erasure part directed edge, i.e. transaction relationship between deletion buyer and the seller from the trade network of setting up; Then with these buyers as the targeted customer, be applied as it and recommend suitable seller (businessman), if the seller that the seller who recommends has deleted transaction relationship before being exactly then proves rationality and the accuracy of recommend method.Experimental data shows, uses this method of servicing, and the rate of accuracy reached that businessman is recommended is to more than 70%; Consider the randomness of buyer and seller transaction, this result has surpassed recommend method and the technology of most towards commodity.This method of servicing calculates simply efficiently, is fit to the characteristics of e-commerce website magnanimity transaction data, has good applicability and extendability.
Based on this e-commerce services platforms of intelligent E-business service of modern technologies take order as marketing unit, the consumer makes up and pieces together single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract the potential consumer, stimulate merchandise sales, and the single efficient that strikes a bargain of greatly raising group, commodity have also been played the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes simultaneously the regular clause information (hereinafter to be referred as promotion rule) of promotion plan; This e-commerce services platform of ecommerce is accepted the consumer in the mode of combination assembly list and is propped up and pay earnest money order goods; If e-commerce platform satisfies the condition in the promotion rule when the consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group and is singly finished, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business.Carrying out whole batch take order as unit sells, the consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficient that the order combination strikes a bargain, stimulate the sale of commodity.Simplify the sale scheme for supplier like this, unified transaction operation, improve and sell implementation capacity, more efficient, made things convenient for sales management.Advertising campaign in single for consumer's participation group has not only promoted shopping enjoyment, and the essence that more obtains the sales promotion interest concessions is preferential.
This e-commerce services platform of intelligent E-business service based on modern technologies provides a kind of ecommerce consulting service, can enlarge the trade area of businessman and buyer's shopping scope, shorten chain transaction and exchange hour, the recovery of lifting fund, the acquisition speed of raising income.Comprise: search engine, search engine link information flow module, cash flow module and logistics management module, the information flow module comprises planning module, advertisement module and marketing module, the cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform, and the logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.Engine internal is provided with an optimization device, can be optimized setting to info web, thereby improves the website visiting amount of businessman, improves the economic return of businessman's publicity brand.
The information flow module comprises planning module, advertisement module and marketing module.The website is carried out the collection of information and is rearranged planning the brand of needs publicity, then adopts advertisement mode to promote brand image, carries out the selection of marketing model according to buyer's feedback information at last.Further, the marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.The cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform.After user and brand businessman reach Agreement for Sale and Purchase, carry out monetary payoff and affirmation by the cash flow module.Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.The user can carry out diversified selection according to actual conditions.The logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By coordination, control and the supervision between three these e-commerce services platforms, can Effective Raise logistic efficiency and economic benefit, thus finish transaction between businessman and the buyer.
The mixed positioning module comprises two kinds of structures of obtaining customer position information: the structure and the structure of obtaining the positional information of the portable terminal that does not possess the GPS/LBS positioning function of obtaining the positional information of the portable terminal that possesses the GPS/LBS positioning function; The mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between the portable terminal; The second communication unit is realized the communication between portable terminal and the server, and user's geographical location information that the mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to the mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that the user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise the user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news.User oneself selects transmission information, obtains with the other side and contacts directly.In the server search module, the user can be in predetermined geographic range, retrieves as the keyword of cluster, search or inquiry and classifies with a certain classification or Feature Words.
Description of drawings
In claims of present patent application, pointed out particularly theme of the present invention, and clearly it has been proposed patent protection.Yet with reference to following detailed description and accompanying drawing, the related structure that can better understand the present invention and implementation method with and purpose, Characteristics and advantages.
Fig. 1 is a kind of e-commerce platform of realizing Intelligent Service
Embodiment
In the following detailed description, having described specific details comprehensively understands the present invention in order to provide.Yet the professional and technical personnel will appreciate that, the present invention also can implement with other similar details.
The arrangement transaction data is also set up trade network, and comprise two work: preference vector is set up and safeguarded to one for each user (comprising buyer and seller); It two sets up trade network according to historical transaction record between the user; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, carry out user clustering by user preference vector, form the similar user of preference bunch; Trade network is carried out corporations to be divided; Adopt K mean algorithm KM, divide corporations according to the connection mode of each (user) node in the trade network; Use the random walk method and realize businessman's recommendation, (targeted customer's), random walk between corporations stop probability according to user's bunch decision, finish businessman and recommend from the buyer.
Take order as marketing unit, the consumer makes up and pieces together single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods, attract the potential consumer, stimulate merchandise sales, and the single efficient that strikes a bargain of greatly raising group, commodity have also been played the effect of popularization and propaganda.Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes simultaneously the regular clause information (hereinafter to be referred as promotion rule) of promotion plan; This e-commerce services platform of ecommerce is accepted the consumer in the mode of combination assembly list and is propped up and pay earnest money order goods; If e-commerce platform satisfies the condition in the promotion rule when the consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group and is singly finished, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business.Carrying out whole batch take order as unit sells, the consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficient that the order combination strikes a bargain, stimulate the sale of commodity.Simplify the sale scheme for supplier like this, unified transaction operation, improve and sell implementation capacity, more efficient, made things convenient for sales management.Advertising campaign in single for consumer's participation group has not only promoted shopping enjoyment, and the essence that more obtains the sales promotion interest concessions is preferential.
The information flow module comprises planning module, advertisement module and marketing module.The website is carried out the collection of information and is rearranged planning the brand of needs publicity, then adopts advertisement mode to promote brand image, carries out the selection of marketing model according to buyer's feedback information at last.Further, the marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction.The cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform.After user and brand businessman reach Agreement for Sale and Purchase, carry out monetary payoff and affirmation by the cash flow module.Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash.The user can carry out diversified selection according to actual conditions.The logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates.By coordination, control and the supervision between three these e-commerce services platforms, can Effective Raise logistic efficiency and economic benefit, thus finish transaction between businessman and the buyer.
The mixed positioning module comprises two kinds of structures of obtaining customer position information: the structure and the structure of obtaining the positional information of the portable terminal that does not possess the GPS/LBS positioning function of obtaining the positional information of the portable terminal that possesses the GPS/LBS positioning function; The mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between the portable terminal; The second communication unit is realized the communication between portable terminal and the server, and user's geographical location information that the mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to the mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that the user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce.Ad content comprises commercial matters information and social information.Commercial matters information comprise the user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news.User oneself selects transmission information, obtains with the other side and contacts directly.In the server search module, the user can be in predetermined geographic range, retrieves as the keyword of cluster, search or inquiry and classifies with a certain classification or Feature Words.
The mixed positioning module comprise the GPS/LBS locator module corresponding with the portable terminal that possesses the GPS/LBS positioning function, with operator's location-based service submodule corresponding to the portable terminal that does not possess the GPS/LBS positioning function, geographic position decoding submodule.Submodule is two-way is connected for GPS/LBS locator module, operator's location-based service submodule and geographic position decoding, the customer position information of the latitude and longitude information form that obtains is converted into (Geographic Information System, GIS) geography information of standard.Server comprises communication system module, data memory module, and communication system module can be used for connecting at least two portable terminals and the details of management about communicating by letter.
Although herein declarative description certain this feature of the present invention and a kind of implementation method, for the professional and technical personnel, many modifications, replacement, variation and equivalent substitution will appear.The above embodiment has only expressed embodiments of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to claim of the present invention.Should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (5)
1. e-commerce platform of realizing Intelligent Service, it is characterized in that, comprise E-business service module, the advisory system service module that businessman's recommendation service module, promotion strategy of trade network are used and make up four large parts of a complete mobile social networking service module based on the mixed positioning mode forming.
2. a kind of e-commerce platform of realizing Intelligent Service according to claim 1, it is characterized in that, businessman's recommendation service module of described trade network is to put transaction data in order and set up trade network, and comprise two work: preference vector is set up and safeguarded to one for each user (comprising buyer and seller); It two sets up trade network according to historical transaction record between the user; According to customer transaction history to user clustering; Adopt expectation-maximization algorithm EM, carry out user clustering by user preference vector, form the similar user of preference bunch; Trade network is carried out corporations to be divided; Adopt K mean algorithm KM, divide corporations according to the connection mode of each (user) node in the trade network; Use the random walk method and realize businessman's recommendation, (targeted customer's), random walk between corporations stop probability according to user's bunch decision, finish businessman and recommend from the buyer.
3. a kind of e-commerce platform of realizing Intelligent Service according to claim 1, it is characterized in that, the E-business service module that described promotion strategy is used is as marketing unit take order, the consumer makes up and pieces together single shopping, by supporting the execution of multiple promotion strategy scheme, the enthusiasm of excitation consumer order goods attracts the potential consumer, stimulates merchandise sales, and the single efficient that strikes a bargain of greatly raising group, commodity have also been played the effect of popularization and propaganda; Comprise: this e-commerce services platform of ecommerce receives and preserves the order of goods providers issue, order is applicable to supplier and provides whole single sale of batch of commodity to it, and includes simultaneously the regular clause information (hereinafter to be referred as promotion rule) of promotion plan; This e-commerce services platform of ecommerce is accepted the consumer in the mode of combination assembly list and is propped up and pay earnest money order goods; If e-commerce platform satisfies the condition in the promotion rule when the consumer buys commodity, the award that should stipulate and preferential; E-commerce platform is accepted consumer's order goods group and is singly finished, and order strikes a bargain, the goods providers of this e-commerce services platform notice order of ecommerce and consumer's processing execution transaction of participating in business; Carrying out whole batch take order as unit sells, the consumer purchases by group by combination, make a concerted effort to accept order, promotion strategy is set in order, support the promotion plan of various ways, can encourage greatly consumer's shopping enthusiasm, positive participation order combination, and conduct promotion to commodity, attract potential commodity purchasing person, improve the efficient that the order combination strikes a bargain, stimulate the sale of commodity; Simplify the sale scheme for supplier like this, unified transaction operation, improve and sell implementation capacity, more efficient, made things convenient for sales management; Advertising campaign in single for consumer's participation group has not only promoted shopping enjoyment, and the essence that more obtains the sales promotion interest concessions is preferential.
4. a kind of e-commerce platform of realizing Intelligent Service according to claim 1 is characterized in that, described advisory system service module comprises that the information flow module comprises planning module, advertisement module and marketing module; The website is carried out the collection of information and is rearranged planning the brand of needs publicity, then adopts advertisement mode to promote brand image, carries out the selection of marketing model according to buyer's feedback information at last; Further, the marketing module also comprises this e-commerce services platform of communication and this e-commerce services platform of transaction; The cash flow module comprises that this e-commerce services platform of monetary payoff and currency confirm this e-commerce services platform; After user and brand businessman reach Agreement for Sale and Purchase, carry out monetary payoff and affirmation by the cash flow module; Wherein, this e-commerce services platform of monetary payoff comprises this e-commerce services platform of on-line payment, this e-commerce services platform of Credit Card Payments or this e-commerce services platform of paying in cash; The user can carry out diversified selection according to actual conditions; The logistics management module comprises this e-commerce services platform of buying, transports this e-commerce services platform and this e-commerce services platform that circulates; By coordination, control and the supervision between three these e-commerce services platforms, can Effective Raise logistic efficiency and economic benefit, thus finish transaction between businessman and the buyer.
5. a kind of e-commerce platform of realizing Intelligent Service according to claim 1, it is characterized in that, described to make up a complete mobile social networking service module based on the mixed positioning mode be to comprise two kinds of structures of obtaining customer position information: obtain the portable terminal that possesses the GPS/LBS positioning function positional information structure and obtain the structure of the positional information of the portable terminal that does not possess the GPS/LBS positioning function; The mobile communication module comprises the first communication unit, the second communication unit: the first communication unit is realized the communication between the portable terminal; The second communication unit is realized the communication between portable terminal and the server, and user's geographical location information that the mixed positioning module is obtained feeds back to server; Server extracts pre-stored content to the mobile phone users broadcasting advertisement content according to the geographical location information of feedback; Subscriber interface module comprises that the user registers, login module, this e-commerce services platform module of server search module, user list module, content release module and ecommerce; Ad content comprises commercial matters information and social information; Commercial matters information comprise the user with merchandise news, merchandise news comprises user agent's commodity or user's oneself second-hand article merchandise news; User oneself selects transmission information, obtains with the other side and contacts directly; In the server search module, the user can be in predetermined geographic range, retrieves as the keyword of cluster, search or inquiry and classifies with a certain classification or Feature Words.
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| CN103632286A (en) * | 2013-04-28 | 2014-03-12 | 方美玉 | Free shipping electronic commerce system and trading method |
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| CN105096015A (en) * | 2014-04-23 | 2015-11-25 | 阿里巴巴集团控股有限公司 | Information processing method and system of commodity object |
| CN106296160A (en) * | 2015-05-12 | 2017-01-04 | 广州杰赛科技股份有限公司 | The acquisition of information of a kind of position association and authentication method |
| CN107067309A (en) * | 2017-04-25 | 2017-08-18 | 柳州博泽科技有限公司 | A kind of commodity marketing system |
| CN107239877A (en) * | 2017-04-27 | 2017-10-10 | 太仓诚泽网络科技有限公司 | A kind of ecommerce integrated management service system |
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| CN107392636A (en) * | 2016-05-17 | 2017-11-24 | 湖南移商动力网络技术有限公司 | It is a to be based on wechat platform mall system and its method |
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| CN107644345A (en) * | 2016-07-21 | 2018-01-30 | 长沙海商网络技术有限公司 | A kind of commercial promotions active methods based on B2B E-commerce platform |
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| CN107590727A (en) * | 2017-10-07 | 2018-01-16 | 江门雄起微空间文化发展有限公司 | A kind of network marketing system of Development by Depending on Network server |
| CN107657484A (en) * | 2017-10-07 | 2018-02-02 | 江门雄起微空间文化发展有限公司 | A kind of new app network marketings system |
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