CN111080370A - Internet marketing platform for LBS positioning based on flink - Google Patents
Internet marketing platform for LBS positioning based on flink Download PDFInfo
- Publication number
- CN111080370A CN111080370A CN201911331899.4A CN201911331899A CN111080370A CN 111080370 A CN111080370 A CN 111080370A CN 201911331899 A CN201911331899 A CN 201911331899A CN 111080370 A CN111080370 A CN 111080370A
- Authority
- CN
- China
- Prior art keywords
- data
- flink
- platform
- time
- user side
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000010223 real-time analysis Methods 0.000 claims abstract description 10
- 239000000523 sample Substances 0.000 claims abstract description 10
- 238000004458 analytical method Methods 0.000 claims abstract description 9
- 238000005206 flow analysis Methods 0.000 claims abstract description 4
- 230000003993 interaction Effects 0.000 claims abstract description 4
- 238000004891 communication Methods 0.000 claims description 6
- 238000013500 data storage Methods 0.000 claims description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000000034 method Methods 0.000 description 2
- 238000013523 data management Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses an Internet marketing platform for LBS positioning based on flink, which comprises a user side, wherein the user side describes the characteristics of a required product through a search box; the acquisition probe is used for acquiring effective information and uploading the acquired data to the basic information database in real time according to an acquisition sequence; a base information database; the real-time analysis platform is used for carrying out data interaction on the basic information database, sequentially acquiring effective information in the standard data from the message queue, processing the data based on the flink, and analyzing portrait analysis, passenger flow analysis and the like in the current equipment interval range; and a strategy output module. The development of a data-driven company is utilized, the data of a plurality of data sources are accurately collected and summarized, the powerful data processing capacity of the company is utilized, the data are rapidly analyzed, accurate positioning marketing and advertisement resource sharing are realized, other profitable modes are provided for shops and business circles, the shops can find the self positioning accurately, the customers can be favored more, and the return rate is improved.
Description
Technical Field
The invention relates to the technical field of information data management, in particular to an internet marketing platform for LBS positioning based on flink.
Background
With the global development of information technology, network advertising has come to an accurate era. LBS, location-based service, is a value-added service that obtains the location information (geographical coordinates, or geodetic coordinates) of the mobile terminal user through the telecommunication network (such as GSM network, CDMA network) of the telecommunication mobile operator or the external positioning mode (such as GPS), and provides the corresponding service to the user under the support of the geographical information system platform. Flink is a distributed processing engine for streaming data and batch data. The ElasticSearch is a search server based on Lucene, is designed for cloud computing, can achieve real-time search, and is stable, reliable, quick and convenient to use.
The existing enterprise has insufficient marketing ability, cannot realize accurate marketing, cannot acquire the optimal customer group of the product, and is difficult to achieve targeted popularization of the product. A platform capable of accurately and real-timely reacting and processing relevant data is urgently needed to analyze the passenger flow and the user preference in a targeted manner.
Disclosure of Invention
The technical problem to be solved by the invention is to overcome the technical defects and provide an internet marketing platform for LBS positioning based on flink, which accurately reflects and processes related data in real time.
In order to achieve the purpose of the invention, the invention adopts the technical scheme that:
an internet marketing platform for LBS positioning based on flink comprises a user side, wherein the user side describes the characteristics of a required product through a search box; the acquisition probe is used for acquiring effective information and uploading the acquired data to the basic information database in real time according to an acquisition sequence; the basic information database is in wireless connection with the acquisition probe and establishes a related user tag according to the effective information; the real-time analysis platform is used for carrying out data interaction on the basic information database, sequentially acquiring effective information in the standard data from the message queue, processing the data based on the flink, and analyzing portrait analysis, passenger flow analysis and the like in the current equipment interval range; and the strategy output module is used for issuing the advertisement position of the hotspot type for transaction according to the analysis result deduced by the real-time analysis platform.
Furthermore, the system also comprises a communication unit, and the strategy output module communicates with the user side through the communication unit to push related products to the user side.
Further, the user side includes a mobile app.
Further, the effective information at least includes mobile phone access time, mobile phone model, mobile phone Mac address, mobile phone departure time, device Mac, dwell time, browsing record, and app consumption time.
Furthermore, the real-time analysis platform comprises a data caching module, a data processing module and a data storage module.
Further, the display unit is further included, and the change trend of the data is displayed through a bar chart, a pie chart, a line chart, a curve chart and the like.
The invention has the beneficial effects that: the development of a company is driven by data, data of a plurality of data sources are accurately collected and summarized by means of high expansibility and high reliability of flink, the data are rapidly analyzed by means of strong data processing capacity, marketing is accurately positioned, advertisement resources are shared, other profitable modes are provided for shops and business circles, and according to analysis results, the system can be actively popularized online and offline, is simple and effective, is beneficial to accurate positioning of shops, meets the preference of customers more, and improves the return rate.
Drawings
FIG. 1 is a block diagram of the present invention.
Fig. 2 is a working principle diagram of flink of the present invention.
Detailed Description
In order to make the content of the present invention more clearly understood, the technical solutions in the embodiments of the present invention are clearly and completely described below.
The method comprises the steps that a user side is used for describing the characteristics of a required product through a search box, and the user side comprises a mobile phone app; the acquisition probe is used for acquiring effective information and uploading the acquired data to the basic information database in real time according to an acquisition sequence; the basic information database is in wireless connection with the acquisition probe, and a relevant user tag is created according to effective information, wherein the effective information at least comprises mobile phone access time, mobile phone model, mobile phone Mac address, mobile phone leaving time, equipment Mac, residence time, browsing record and app consumption time; the real-time analysis platform is used for carrying out data interaction on the basic information database, sequentially acquiring effective information in the standard data from the message queue, processing the data based on flink, and analyzing portrait analysis, passenger flow analysis and the like in the current equipment interval range, and comprises a data cache module, a data processing module and a data storage module; the strategy output module issues the advertisement position of the hotspot type for transaction according to the analysis result deduced by the real-time analysis platform; the system also comprises a communication unit, a strategy output module, a display unit and a data change trend display unit, wherein the strategy output module communicates with the user side through the communication unit and pushes related products to the user side, and the data change trend display unit displays data change trends through a bar chart, a pie chart, a line chart, a curve chart and the like.
Installing a collection probe, accessing the collection probe to a real-time analysis platform, utilizing data to drive company development, relying on high expansibility and high reliability of flink to accurately collect and gather data of a plurality of data sources, utilizing strong data processing capacity of the collection probe to quickly analyze the data, accurately positioning marketing, sharing advertisement resources, and improving other profitable modes for shops and business circles Consumption preference and search attention are paid, customer attributes comprise sex, age, academic conditions, consumption level, whether private cars exist or not, big data are judged, the obtained related pictures can be compared and analyzed, behavior preference of users is marked, related personnel pictures can be quickly found in a database, time and resources are saved, the system can be actively popularized online and offline according to analysis results, simplicity and effectiveness are achieved, accurate positioning of shops is facilitated, preference of customers is met more, and the system improves the rate of return.
The present invention and the embodiments thereof have been described above, but the description is not limited to the embodiments, but only one of the embodiments of the present invention, and the actual embodiments are not limited thereto. In conclusion, those skilled in the art should appreciate that they can readily use the disclosed conception and specific embodiments as a basis for designing or modifying other structures for carrying out the same purposes of the present invention without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (6)
1. The utility model provides an internet marketing platform based on flink carries out LBS location which characterized in that includes:
the user side describes the characteristics of the required product through the search box;
the acquisition probe is used for acquiring effective information and uploading the acquired data to the basic information database in real time according to an acquisition sequence;
the basic information database is in wireless connection with the acquisition probe and establishes a related user tag according to the effective information;
the real-time analysis platform is used for carrying out data interaction on the basic information database, sequentially acquiring effective information in the standard data from the message queue, processing the data based on the flink, and analyzing portrait analysis, passenger flow analysis and the like in the current equipment interval range;
and the strategy output module is used for issuing the advertisement position of the hotspot type for transaction according to the analysis result deduced by the real-time analysis platform.
2. The internet marketing platform for performing LBS location based on flink of claim 1, wherein: the system also comprises a communication unit, and the strategy output module communicates with the user side through the communication unit and pushes related products to the user side.
3. The internet marketing platform for performing LBS location based on flink of claim 1, wherein: the user side comprises a mobile phone app.
4. The internet marketing platform for performing LBS location based on flink of claim 1, wherein: the effective information at least comprises mobile phone access time, mobile phone model, mobile phone Mac address, mobile phone leaving time, equipment Mac, dwell time, browsing record and app consumption time.
5. The internet marketing platform for performing LBS location based on flink of claim 1, wherein: the real-time analysis platform comprises a data caching module, a data processing module and a data storage module.
6. The internet marketing platform for performing LBS location based on flink of claim 1, wherein: the display unit is further included and used for displaying the change trend of the data through a bar chart, a pie chart, a line chart, a curve chart and the like.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911331899.4A CN111080370A (en) | 2019-12-21 | 2019-12-21 | Internet marketing platform for LBS positioning based on flink |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911331899.4A CN111080370A (en) | 2019-12-21 | 2019-12-21 | Internet marketing platform for LBS positioning based on flink |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111080370A true CN111080370A (en) | 2020-04-28 |
Family
ID=70316574
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911331899.4A Pending CN111080370A (en) | 2019-12-21 | 2019-12-21 | Internet marketing platform for LBS positioning based on flink |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111080370A (en) |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102594898A (en) * | 2012-02-28 | 2012-07-18 | 刘杨志 | IoT (Internet of Things)-based accurate advertisement marketing method and system |
| EP2503804A1 (en) * | 2011-03-21 | 2012-09-26 | Apple Inc. | Apparatus and method for managing peer-to-peer connections between different service providers |
| US20160071129A1 (en) * | 2013-04-26 | 2016-03-10 | Sharp Kabushiki Kaisha | Information processing device, information processing method, information processing system, information provision device, and programs thereof |
| CN106355259A (en) * | 2016-08-26 | 2017-01-25 | 上海鸣泰信息科技股份有限公司 | Mobile marketing method and system based on cloud platform |
| CN109118283A (en) * | 2018-08-10 | 2019-01-01 | 云南数金科技有限公司 | Precision marketing service system based on big data |
| CN109191186A (en) * | 2018-08-16 | 2019-01-11 | 安徽超清科技股份有限公司 | A kind of intelligent recommendation system based on big data |
| CN109451423A (en) * | 2018-11-14 | 2019-03-08 | 重庆雾都科技有限公司 | A kind of intelligent box of accurate marketing |
| CN109829765A (en) * | 2019-03-05 | 2019-05-31 | 北京博明信德科技有限公司 | Method, system and device based on Flink and Kafka real time monitoring sales data |
| CN110458605A (en) * | 2019-07-18 | 2019-11-15 | 安徽昌浩电子科技有限公司 | A kind of Intelligent office device network sales platform |
-
2019
- 2019-12-21 CN CN201911331899.4A patent/CN111080370A/en active Pending
Patent Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP2503804A1 (en) * | 2011-03-21 | 2012-09-26 | Apple Inc. | Apparatus and method for managing peer-to-peer connections between different service providers |
| CN102594898A (en) * | 2012-02-28 | 2012-07-18 | 刘杨志 | IoT (Internet of Things)-based accurate advertisement marketing method and system |
| US20160071129A1 (en) * | 2013-04-26 | 2016-03-10 | Sharp Kabushiki Kaisha | Information processing device, information processing method, information processing system, information provision device, and programs thereof |
| CN106355259A (en) * | 2016-08-26 | 2017-01-25 | 上海鸣泰信息科技股份有限公司 | Mobile marketing method and system based on cloud platform |
| CN109118283A (en) * | 2018-08-10 | 2019-01-01 | 云南数金科技有限公司 | Precision marketing service system based on big data |
| CN109191186A (en) * | 2018-08-16 | 2019-01-11 | 安徽超清科技股份有限公司 | A kind of intelligent recommendation system based on big data |
| CN109451423A (en) * | 2018-11-14 | 2019-03-08 | 重庆雾都科技有限公司 | A kind of intelligent box of accurate marketing |
| CN109829765A (en) * | 2019-03-05 | 2019-05-31 | 北京博明信德科技有限公司 | Method, system and device based on Flink and Kafka real time monitoring sales data |
| CN110458605A (en) * | 2019-07-18 | 2019-11-15 | 安徽昌浩电子科技有限公司 | A kind of Intelligent office device network sales platform |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106127327B (en) | GIS-based distribution site location method and system | |
| US20190279155A1 (en) | Method, device and system for monitoring order delivery anomaly based on gis technology | |
| JP6423520B2 (en) | System and method for managing service supply status | |
| CN106600314B (en) | Advertisement pushing system | |
| CN105320766B (en) | Information-pushing method and device | |
| US9906906B1 (en) | Integrated geospatial activity reporting | |
| EP2813989A2 (en) | Search method and device based on e-commerce platform | |
| US20150032511A1 (en) | Method and system for demographic, environmental, business and/or operational information collection and processing | |
| CN104767830A (en) | Information issuing management method and device | |
| CN107784076A (en) | The method and apparatus of visualization structure user behavior data | |
| CN113139000A (en) | Information processing method, device, system and medium for obtaining customers | |
| US20130086087A1 (en) | Apparatus and method for generating and retrieving location-tagged content in computing device | |
| CN111191853B (en) | Risk prediction method and device and risk query method and device | |
| US20130346215A1 (en) | Advertisement distribution apparatus, distribution method, and distribution program | |
| CN105184435A (en) | Field staff management method and system | |
| Mazokha et al. | MobIntel: Sensing and analytics infrastructure for urban mobility intelligence | |
| CN108804445A (en) | Heating power drawing generating method and device | |
| CN201607729U (en) | Interest point intelligent searching serving system based on position information | |
| CN111080326A (en) | Equipment after-sale data monitoring method, device and system and air conditioner after-sale monitoring system | |
| CN111080370A (en) | Internet marketing platform for LBS positioning based on flink | |
| CN110390403B (en) | Vehicle maintenance factory online recommendation method, device, equipment and storage medium | |
| CN112633785A (en) | Storage visualization method and device | |
| KR20170050502A (en) | Method and sever for colltecting offline stores information by using Wifi and for providing advertisement | |
| CN105447091B (en) | Semantic locations acquisition methods and device | |
| CN111598188B (en) | Method and device for identifying position of target store, storage medium and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200428 |