CN102594898A

CN102594898A - IoT (Internet of Things)-based accurate advertisement marketing method and system

Info

Publication number: CN102594898A
Application number: CN2012100474827A
Authority: CN
Inventors: 刘杨志; 李锦魁
Original assignee: 刘杨志; 李锦魁
Current assignee: Guangzhou search code Mdt InfoTech Ltd
Priority date: 2012-02-28
Filing date: 2012-02-28
Publication date: 2012-07-18

Abstract

The invention discloses an IoT (Internet of Things)-based accurate advertisement marketing method, which comprises the following steps of: 1, typing in application information; 2, generating an identification mark; 3, carrying out application service authorization; 4, obtaining the identification mark, and manufacturing an identification mark tag, and carrying out code endowing on a code-endowing carrier; 5, reading or typing in the identification mark through a terminal device or an application service platform provided with an application identification subsystem, analyzing and obtaining contents carried by the identification mark; 6, completing application interaction, and implementing the function of an application service; 7, displaying results or application information corresponding to the application service through the terminal device, the application identification subsystem or the application service platform; and 8, storing data generated by the application service platform or the application identification subsystem into a server center or the terminal device. The invention also discloses an IoT-based accurate advertisement marketing system.

Description

A kind of accurate advertisement marketing method and system based on Internet of Things

Technical field

The present invention relates to the Internet of Things field, relate in particular to a kind of accurate advertisement marketing method and system based on Internet of Things.

Background technology

Mainly there are some problems in accurate advertisement marketing method of the prior art and system, and such as: (1) advertisement, that channel is thrown in marketing is many, user's attention rate can't be gathered; (2) advertisement, marketing are thrown in target group and can't be confirmed and locate; (3) conventional ads, marketing input mode can't quantize to throw in effect; (4) the cost height is thrown in conventional ads, marketing, efficient is low, accuracy is not enough; (5) conventional ads, marketing input mode do not possess and change whenever and wherever possible and switch; (6) conventional ads, marketing input mode, relativity of information is limited, many times, can't replay at any time and leaf through again; (7) conventional ads, marketing input mode, can't with user interaction; (8) advertisement, marketing are thrown in, victory property is not enough, displaying terminal is single; (9) the application subject coverage rate is low, for Protean application subject, is difficult to comprehensive use, can't tackle various applied environments; (10) it is single that carrier is carried in advertisement, marketing message; (11) advertisement, marketing message storage, for terminal equipment, memory space is not enough far away; (12) identification terminal equipment that advertisement, marketing message are carried carrier is single, can't satisfy under the various situation, to the terminal equipment user demand; (13) advertisement, marketing potential user group deficiency are not accomplished Classification Management; (14) advertisement, marketing are used single, and be not enough to user's attraction; (15) advertisement, marketing can't be carried out real-time interactive with the consumer.

Summary of the invention

Technical problem to be solved by this invention provides a kind of accurate advertisement marketing method and system based on Internet of Things, the accurate advertisement marketing method of the prior art that can effectively solve in the background technology to be mentioned and the deficiency of system.

For solving the problems of the technologies described above, the invention provides a kind of accurate advertisement marketing method based on Internet of Things, its step is following: step 1, perhaps use recognition subsystem, typing application message through application service platform;

Step 2 is perhaps used recognition subsystem through application service platform, generates identification marking; Step 3 is perhaps used recognition subsystem through application service platform, carries out the application service mandate; Step 4 is perhaps used recognition subsystem through application service platform, obtains identification marking, makes the identification marking label, composes sign indicating number to composing a sign indicating number carrier; Step 5 through having installed terminal equipment or the application service platform of using recognition subsystem, reads or the typing identification marking, resolves and obtain the content that identification marking carries; Step 6 through network, is accomplished and is used alternately, and realizes the application service function; Step 7 through terminal equipment, application recognition subsystem or application service platform, is showed pairing result of application service or application message; Step 8, application service platform or the application data that recognition subsystem produced store server-centric or terminal equipment into; Said application service mandate comprises following substep: set up the incidence relation between application and the application service, set up the logic OR physical interconnection relation between the application; Application rule is set; Said application service; Comprise advertisement applications, marketing application, statistics application, file store application, position application, information switch application, State Control application, identification marking tag application, website application or other application; An identification marking can possess one or more application simultaneously, but and a plurality of application combination in any; Said application comprises application numbers, information switching condition, application message, geographical position, application service, application rule, identification marking, identification marking label, application service function, terminal equipment, application recognition subsystem, server, application subject, tax sign indicating number carrier, application state, uses mutual or other objects; Said application rule comprises that function rule or other of proof rule, application of business rule, the application of operation rules, the application of application rule, the application of storage rule, the application of displaying rule, the application of application are regular.

Optimized technical scheme; Said application message; Accurate advertisement marketing method and the system that is meant this Internet of Things produces or the information of typing, comprises identification marking, literal, numeral, symbol, letter, picture, figure, image, fingerprint, video, animation, any information or the former combination in any that can the typing terminal equipment.

Further preferred, said identification marking is meant through application numbers, one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure, information or the former combination in any, the identification marking of formation; Said identification marking comprises: single identification marking or identification marking group one to one more than two; Described identification marking or identification marking component layers are provided with; Comprise one or more of one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure in every layer, the content that said one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure carry is application numbers, application message or the former combination;

Said information comprises literal, numeral, symbol, letter, figure or the former combination in any;

Said application numbers; Be meant and possess optional cipher mode; Ciphertext or plaintext can be unordered or orderly, by the machine IP address of the hardware mac address of numeral, letter, symbol, literal, image, picture, figure, fingerprint, random number, sequence number, generation application numbers, the time that generates application numbers, generation application numbers or unique coding that the former combination in any constitutes; Reach time, space, the three-dimensional unique purpose of hardware, can generate any application numbers more than 1;

Said one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number.Comprise Data Matrix; Maxi Code; Aztec; QR Code, Vericode, PDF417; Ultracode; Code 49, Code 16K, Code39 sign indicating number (39 yards of standards), Codabar sign indicating number (Ku Deba sign indicating number), Code25 sign indicating number (25 yards of standards), ITF25 sign indicating number (intersecting 25 yards), Matrix25 sign indicating number (25 yards in matrix), UPC-A sign indicating number, UPC-E sign indicating number, EAN-13 sign indicating number (EAN-13 international commodity bar code), EAN-8 sign indicating number (EAN-8 international commodity bar code), China Post's sign indicating number (a kind of variants that matrix is 25 yards), Code-B sign indicating number, MSI sign indicating number,, Code11 sign indicating number, Code93 sign indicating number, ISBN sign indicating number, ISSN sign indicating number, Code128 sign indicating number (the Code128 sign indicating number comprises the EAN128 sign indicating number), Code39EMS (EMS special-purpose 39 yards), PDF417.

Further preferred, said file store is used, and is meant the incidence relation of setting up between application numbers and the application message; Can for its pairing application message of any typing of identification marking, the application message more than at least one can be set according to different application rules; Form the pairing file store of identification marking; Through identification to identification marking, accomplish and use alternately, can obtain, show, revise, store its corresponding file store information arbitrarily;

Said position application; Be meant the incidence relation of setting up between application numbers, the geographical location information, can also or use recognition subsystem for terminal equipment and generate corresponding application numbers, as unique identification; And set up terminal equipment or use the incidence relation between pairing application numbers of recognition subsystem and the geographical location information; Or, through global positioning system, IP location, wifi location, location, base station or other locate modes, using when mutual; Obtain terminal equipment geographic location information; Finally can set up identification marking, terminal equipment respectively and perhaps use the geographical location information incidence relation of recognition subsystem,, accomplish and use alternately through identification to identification marking; Can gather, compare, revise, show or store identification marking, terminal equipment in real time or use the geographical location information between the recognition subsystem, realize the related application service function;

Said State Control is used, and is meant the incidence relation of setting up between application numbers and the application state, and the pairing state of application can be set arbitrarily; And when through to the identification of identification marking, accomplish and use alternately, and application is when being in corresponding states, the application message of being showed; Application message more than at least one can be set,, show different application messages according to different state; Can also be according to different application rules, control application state and corresponding application message thereof;

Said information switch application; Be meant and set up the corresponding information switching condition of application numbers, application numbers, satisfy the incidence relation between the application message that the information switching condition showed; Can be identification marking; The pairing information switching condition of identification marking is set arbitrarily, switches single or multiple lift identification marking one or more layers pairing application message arbitrarily arbitrarily; And when through to the identification of identification marking, accomplish use mutual, and when satisfying the pairing information switching condition of identification marking, the application message of being showed; Application message more than at least one can be set,, show different application messages, prevent that identification marking is replicated or reuses according to different information switching conditions;

Said identification marking tag application; Be meant according to application numbers and generate one or more identification marking figure one to one; Perhaps generate one or more application numbers one to one; Can pass through network, obtain, store identification marking figure or application numbers, identification marking figure capable of using or application numbers are made the identification marking label;

Use said website; Be meant the incidence relation of setting up between application numbers and the site information, can accomplish and use alternately through identification to identification marking; Can show, store, transmit pairing site information of identification marking or application message; And visit and browse its pairing website, maybe can pass through website typing identification marking, resolve also realization application service function.Wherein, site information comprises network address, descriptor or other information;

Said marketing is used; Be meant the incidence relation of setting up between application numbers and the marketing activity; Can accomplish and use alternately through identification, carry out checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking identification marking; Show, store, transmit pairing marketing message of identification marking or application message, can participate in marketing activity.Among them, the marketing activities include limited time-limited promotions, special promotions, merchandise auction, discounts, sweepstakes, promotions, coupons, gift promotion, reporting prize, consumption points, redeem or other marketing activities, and ultimately the application service functions;

The marketing message is limited time-limited promotions, special promotions, merchandise auction, discounts, sweepstakes, promotions, coupons, gift promotion, reporting prize, consumption points, redeem or other marketing methods, descriptive information or other information, including identification means, words, numbers, symbols, letters, pictures, graphics, images, fingerprints, video, animation, any terminal device can input information, or any combination of the former;

Said advertisement applications; Be meant the incidence relation of setting up between application numbers and the advertising campaign; Can accomplish and use alternately through identification, carry out checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking identification marking; Show, store, transmit pairing advertising message of identification marking or application message, can participate in advertising campaign.Wherein, advertising campaign comprises prize drawing, sales promotion, complaint, report or other advertising campaigns.Wherein, advertising message comprises identification marking, literal, numeral, symbol, letter, picture, figure, image, fingerprint, video, animation, any information or the former combination in any that can the typing terminal equipment, finally realizes the application service function;

The checking of said identification marking is meant according to the application service authorization conditions, and recognition subsystem is used in checking or whether application service platform can resolve corresponding identification marking; Whether parse the content that identification marking carries can decipher; Check identification marking and whether have corresponding record, simultaneously, show the pairing application message of identification marking, further check the relevant information between the application intuitively at server-centric or terminal equipment;

Said identification marking state verification is meant according to the State Control application setting, when checking current identifying operation, and state under the identification marking, and then show the application message that it is corresponding, further check the relevant information between the application intuitively;

Said identification marking information is switched; Be meant according to the setting of information switch application, check current identifying operation and whether satisfy corresponding identification marking information switching condition, when satisfying or not satisfying; Execution information handover operation; Simultaneously, show the application message that it is corresponding respectively, further check the relevant information between the application intuitively;

Said application message collection; Be meant through network; Use alternately, the user's operation information of acquisition applications recognition subsystem or terminal equipment, the geographical location information gathering identification marking, terminal equipment or use recognition subsystem is set, gathers field feedback or other information according to position application;

Said application service function is meant according to the application service authorization conditions, and the application service correlation function that realization has been authorized comprises typing, storage or shows application message; Generate or resolve identification marking; Carry out the application service mandate; Use mutual; Application message is gathered; Statistics and analysis; Video or animation are play and storage; Picture or graph image are showed and storage; Data mining and analysis or other functions.

Further; Said application is mutual, is meant through network, sets up the communication between terminal equipment and the server-centric; With the content that identification marking was carried is the data interaction main body; Adopt message format or other message formats such as jason, XML, character string, accomplish application service platform and use application, business and the data interaction between the recognition subsystem, form the interaction between terminal equipment and server-centric, application service platform and the application recognition subsystem.

In order to solve above-mentioned technical problem; The invention also discloses a kind of accurate advertisement marketing system based on Internet of Things; Comprise application service platform, server-centric, identification marking label or identification marking, tax numeral system, terminal equipment is used recognition subsystem; Wherein, application service platform is meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided.Comprise subfunctions such as portal management, sign indicating number management, advertising management, marketing management, statistical analysis, application management, application subject management and the management of application recognition subsystem;

Server-centric comprises application server cluster and database server cluster, and application server cluster is made up of one or more servers, carries out communication through network, and application service platform running environment is provided, and has ensured the normal operation of application service platform; Database server cluster is made up of one or more servers, carries out communication through network, is used to store application service platform, uses the data that recognition subsystem produced;

The identification marking label; Perhaps using recognition subsystem obtains identification through application service platform, terminal equipment; Utilize identification marking, through adhere to, any way such as spray printing, seal cutting, hollow out, printing, drafting, picture, figure, image, on the surface of any material or media; Form identification marking figure identification marking label clearly, thereby accomplish the making of identification marking label;

Carrier endowed endowed endowed subsystem, including equipment and endowed endowed carrier, endowed device by attaching, print, carving, engraving, printing, drawing, pictures, graphics, images, and any other endowed way, the formation of identification logo or identification mark labels and endowed vectors corresponding relationship between the physical, which endowed the carrier, including merchandise, products, animals, plants, all kinds of raw materials, a variety of ticket coupons, a variety of card, any entity, any article , print media, television media and Internet media, such as newspapers, magazines, periodicals, pamphlets, posters, computers, mobile phones, televisions, etc.;

Use recognition subsystem, be meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided.The terminal equipment of using recognition subsystem has been installed in utilization, reads or the typing identification marking, resolves and obtain the content that identification marking carries, and through network, accomplishes and uses alternately; Perhaps through network, the content of directly showing identification marking and being carried; Comprise identification marking parsing module, identification marking generation module, terminal equipment driver module;

Terminal equipment, through obtaining the mode of using recognition subsystem, obtain and the installation application recognition subsystem to terminal equipment; Show or the storage application application message that recognition subsystem or application service platform produced; Through network, accomplish and use alternately.Comprise identification marking read module, information storage module, information exhibition module.

Further technical scheme, said application recognition subsystem comprises identification marking parsing module, identification marking generation module, terminal equipment driver module: said identification marking parsing module is meant and resolves and obtain the content that identification marking carries.Said identification marking generation module is meant through network, accomplishes and uses alternately, obtains application numbers or application message, generates identification marking by using recognition subsystem.

Said terminal equipment driver module is meant through using recognition subsystem to drive and to use terminal equipment associated hardware module or the external hardware of terminal equipment.

Technical scheme further; Said terminal equipment; Comprise identification marking read module, information storage module, information exhibition module: said identification marking read module; Be meant through being equiped with and use the recognition subsystem terminal equipment, read or the typing identification marking, gather identification marking data or identification marking graph image.Said information storage module is meant application service platform or uses the data that recognition subsystem produced, and can store on the terminal equipment, comprises identification marking.Said information exhibition module is meant reception, shows application service platform or uses the application message that recognition subsystem produced.

Technical scheme further; Said terminal equipment; Be meant any equipment, comprise that mobile phone, SCM, computer, PDA (personal digital assistant machine), one dimension sign indicating number, two-dimension code, three-dimensional sign indicating number identification equipment, laser recognizing apparatus, CCD (charge coupled device), CMOS (CMOS semiconducting), CIS (contact-type image sensor) recognizing apparatus or other have the equipment of network communication function with network communication function.

The present invention has following useful technique effect:

1) advertisement, that channel is thrown in marketing is various, can gather relevant informations such as user's attention rate whenever and wherever possible;

2), accurately locate and add up advertisement, marketing input target group through terminal equipment or terminal applies identification software location technology;

3) gather user advertising in real time, marketing is consulted or played data, analysis-by-synthesis with quantize advertisement, effect is thrown in marketing;

4) data of being gathered are consulted or are play in analysis user advertisement, marketing, accurate, efficient advertisement delivery, marketing message;

5), change whenever and wherever possible and switch advertisement, marketing input mode and relevant information according to the practical application needs;

6), replay whenever and wherever possible and the advertisement of leafing through again, marketing relevant information according to the practical application needs;

7),, realize enterprise and user over the ground real-time interactive at any time through network according to the practical application needs;

8) support computer, mobile phone, PDA or the like terminal equipment, be used for identification and show advertisement, marketing relevant information;

9) range of application is big.Identification marking can be attached on the various application subject, and the corresponding identification marking of application subject also can the corresponding identification marking of a plurality of application subject, and is flexible and changeable, meets the application demand under the various situation;

10) advertisement, marketing message are carried carrier and are enriched, and support one dimension sign indicating number, two-dimension code, three-dimensional sign indicating number;

11) advertisement, marketing message storage can exist on server-centric or the terminal equipment, and be versatile and flexible, solves terminal equipment lack of memory capacity problem;

12) it is abundant that the identification terminal equipment of carrier is carried in advertisement, marketing message, supports mobile phone, SCM, computer, computer, PDA (personal digital assistant machine), one dimension sign indicating number, two-dimension code, three-dimensional sign indicating number identification equipment, laser recognizing apparatus, CCD (charge coupled device), CMOS (CMOS semiconducting), CIS (contact-type image sensor) recognizing apparatus or other to have the equipment of network communication function;

13) through setting up terminal user crowd's personal account and archives, Classification Management associated terminal user;

14) advertisement, marketing are used abundant, and be strong to user's attraction.

Embodiment

Be elaborated in the face of preferred implementation of the present invention down.

Embodiment:

The invention discloses a kind of accurate advertisement marketing method and system based on Internet of Things, its step is following:

Step 1 is perhaps used recognition subsystem, typing application message through application service platform;

Step 2 is perhaps used recognition subsystem through application service platform, generates identification marking;

Step 3 is perhaps used recognition subsystem through application service platform, carries out the application service mandate;

Step 4 is perhaps used recognition subsystem through application service platform, obtains identification marking, makes the identification marking label, composes sign indicating number to composing a sign indicating number carrier;

Step 5 through having installed terminal equipment or the application service platform of using recognition subsystem, reads or the typing identification marking, resolves and obtain the content that identification marking carries;

Step 6 through network, is accomplished and is used alternately, and realizes the application service function;

Step 7 through terminal equipment, application recognition subsystem or application service platform, is showed pairing result of application service or application message;

Step 8, application service platform or the application data that recognition subsystem produced store server-centric or terminal equipment into.

Said application message; Accurate advertisement marketing method and the system that is meant this Internet of Things produces or the information of typing, comprises identification marking, literal, numeral, symbol, letter, picture, figure, image, fingerprint, video, animation, any information or the former combination in any that can the typing terminal equipment.

Said identification marking; Be meant the information carrier that can be identified,, form identification marking through application numbers, one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure, information or the former combination in any; Comprise single identification marking or identification marking group one to one more than two; The final single or multiple lift identification marking that forms, wherein in one dimension sign indicating number figure, two-dimension code figure, the three-dimensional sign indicating number figure, the content of carrying is application numbers, application message or the former combination.

Said information comprises literal, numeral, symbol, letter, figure or the former combination in any.

Said application numbers; Be meant and possess optional cipher mode; Ciphertext or plaintext can be unordered or orderly, by the machine IP address of the hardware mac address of numeral, letter, symbol, literal, image, picture, figure, fingerprint, random number, sequence number, generation application numbers, the time that generates application numbers, generation application numbers or unique coding that the former combination in any constitutes; Reach time, space, the three-dimensional unique purpose of hardware, can generate any application numbers more than 1.

Said one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number.Comprise Data Matrix; Maxi Code; Aztec; QR Code, Vericode, PDF417; Ultracode; Code 49, Code 16K, Code39 sign indicating number (39 yards of standards), Codabar sign indicating number (Ku Deba sign indicating number), Code25 sign indicating number (25 yards of standards), ITF25 sign indicating number (intersecting 25 yards), Matrix25 sign indicating number (25 yards in matrix), UPC-A sign indicating number, UPC-E sign indicating number, EAN-13 sign indicating number (EAN-13 international commodity bar code), EAN-8 sign indicating number (EAN-8 international commodity bar code), China Post's sign indicating number (a kind of variants that matrix is 25 yards), Code-B sign indicating number, MSI sign indicating number,, Code11 sign indicating number, Code93 sign indicating number, ISBN sign indicating number, ISSN sign indicating number, Code128 sign indicating number (the Code128 sign indicating number comprises the EAN128 sign indicating number), Code39EMS (EMS special-purpose 39 yards), PDF417 or other one dimension sign indicating numbers, two-dimension code, three-dimensional sign indicating number.

Said application is mutual; Be meant through network; Setting up the communication between terminal equipment and the server-centric, is the data interaction main body with the content that identification marking was carried, and adopts message format or other message formats such as jason, XML, character string; Accomplish application service platform and use application, business and the data interaction between the recognition subsystem, form the interaction between terminal equipment and server-centric, application service platform and the application recognition subsystem.

Said application service mandate is meant the incidence relation of setting up between application numbers and the application service, finally sets up the logic OR physical interconnection relation between the application, simultaneously, application rule can be set.

Said application service; Be meant accurate advertisement marketing method of this Internet of Things and the informationization service that system provided; Comprise advertisement applications, marketing application, file store application, position application, information switch application, State Control application, identification marking tag application, statistics application, website application or other application; An identification marking can possess one or more application simultaneously, but and a plurality of application combination in any.

Said application; Be meant entity that accurate advertisement marketing method and the system of this Internet of Things is related or abstract object, comprise application numbers, information switching condition, application message, geographical position, application service, application rule, identification marking, identification marking label, application service function, terminal equipment, application recognition subsystem, server, application subject, tax sign indicating number carrier, application state, use mutual or other objects.

The subject of the application, can be used for trading refers to any body, including currencies, commodities, products, animals, plants, raw materials, any article, any ticket coupons, any card, any service, any activity.

Said application rule; Be meant the incidence relation of setting up between application numbers and the application rule; Finally be reached for the purpose that application is provided with the rule of correspondence, comprise that function rule or other of proof rule, application of business rule, the application of operation rules, the application of application rule, the application of storage rule, the application of displaying rule, the application of application are regular.

Said file store is used, and is meant the incidence relation of setting up between application numbers and the application message, can be according to different application rules; Be its pairing application message of any typing of identification marking; Application message more than at least one can be set, form the pairing file store of identification marking, through identification to identification marking; Accomplish and use alternately, can obtain, show, revise, store its corresponding file store information arbitrarily.

Said position application; Be meant the incidence relation of setting up between application numbers, the geographical location information, can also or use recognition subsystem for terminal equipment and generate corresponding application numbers, as unique identification; And set up terminal equipment or use the incidence relation between pairing application numbers of recognition subsystem and the geographical location information; Or, through global positioning system, IP location, wifi location, location, base station or other locate modes, using when mutual; Obtain terminal equipment geographic location information; Finally can set up identification marking, terminal equipment respectively and perhaps use the geographical location information incidence relation of recognition subsystem,, accomplish and use alternately through identification to identification marking; Can gather, compare, revise, show or store identification marking, terminal equipment in real time or use the geographical location information between the recognition subsystem, realize the related application service function.

Said State Control is used, and is meant the incidence relation of setting up between application numbers and the application state, and the pairing state of application can be set arbitrarily; And when through to the identification of identification marking, accomplish and use alternately, and application is when being in corresponding states, the application message of being showed; Application message more than at least one can be set,, show different application messages according to different state; Can also be according to different application rules, control application state and corresponding application message thereof.

Said information switch application; Be meant and set up the corresponding information switching condition of application numbers, application numbers, satisfy the incidence relation between the application message that the information switching condition showed; Can be identification marking; The pairing information switching condition of identification marking is set arbitrarily, switches single or multiple lift identification marking one or more layers pairing application message arbitrarily arbitrarily; And when through to the identification of identification marking, accomplish use mutual, and when satisfying the pairing information switching condition of identification marking, the application message of being showed; Application message more than at least one can be set,, show different application messages, prevent that identification marking is replicated or reuses according to different information switching conditions.

Said identification marking tag application; Be meant according to application numbers and generate one or more identification marking figure one to one; Perhaps generate one or more application numbers one to one; Can pass through network, obtain, store identification marking figure or application numbers, identification marking figure capable of using or application numbers are made the identification marking label.

Use said website; Be meant the incidence relation of setting up between application numbers and the site information, can accomplish and use alternately through identification to identification marking; Can show, store, transmit pairing site information of identification marking or application message; And visit and browse its pairing website, maybe can pass through website typing identification marking, resolve also realization application service function.Wherein, site information comprises network address, descriptor or other information.

Said marketing is used; Be meant the incidence relation of setting up between application numbers and the marketing activity; Can accomplish and use alternately through identification, carry out checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking identification marking; Show, store, transmit pairing marketing message of identification marking or application message, can participate in marketing activity.Among them, the marketing activities include limited time-limited promotions, special promotions, merchandise auction, discounts, sweepstakes, promotions, coupons, gift promotion, reporting prize, consumption points, redeem or other marketing activities, and ultimately achieve application services.

The marketing message is limited time-limited promotions, special promotions, merchandise auction, discounts, sweepstakes, promotions, coupons, gift promotion, reporting prize, consumption points, redeem or other marketing methods, descriptive information or other information, including identification means, words, numbers, symbols, letters, pictures, graphics, images, fingerprints, video, animation, any terminal device can input information, or any combination of the former.

Said advertisement applications; Be meant the incidence relation of setting up between application numbers and the advertising campaign; Can accomplish and use alternately through identification, carry out checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking identification marking; Show, store, transmit pairing advertising message of identification marking or application message, can participate in advertising campaign.Wherein, advertising campaign comprises prize drawing, sales promotion, complaint, report or other advertising campaigns.Wherein, advertising message comprises identification marking, literal, numeral, symbol, letter, picture, figure, image, fingerprint, video, animation, any information or the former combination in any that can the typing terminal equipment, finally realizes the application service function.

Said statistics application is meant the incidence relation of setting up between application numbers and the application message, through the identification to identification marking; Accomplish and use alternately; Simultaneously, carry out the application message collection, record identification frequency, recognition time or other information; At last, the information stores that collects is arrived server-centric or terminal equipment.

The checking of said identification marking is meant according to the application service authorization conditions, and recognition subsystem is used in checking or whether application service platform can resolve corresponding identification marking; Whether parse the content that identification marking carries can decipher; Check identification marking and whether have corresponding record, simultaneously, show the pairing application message of identification marking, further check the relevant information between the application intuitively at server-centric or terminal equipment.

Said identification marking state verification is meant according to the State Control application setting, when checking current identifying operation, and state under the identification marking, and then show the application message that it is corresponding, further check the relevant information between the application intuitively.

Said identification marking information is switched; Be meant according to the setting of information switch application, check current identifying operation and whether satisfy corresponding identification marking information switching condition, when satisfying or not satisfying; Execution information handover operation; Simultaneously, show the application message that it is corresponding respectively, further check the relevant information between the application intuitively.

Said application message collection; Be meant through network; Use alternately, the user's operation information of acquisition applications recognition subsystem or terminal equipment, the geographical location information gathering identification marking, terminal equipment or use recognition subsystem is set, gathers field feedback or other information according to position application.

For solving the problems of the technologies described above, the present invention also provides a kind of accurate advertisement marketing system based on Internet of Things, comprises application service platform, server-centric, identification marking label or identification marking, tax numeral system, and terminal equipment is used recognition subsystem; Wherein

Application service platform is meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided.Comprise subfunctions such as portal management, sign indicating number management, advertising management, marketing management, statistical analysis, application management, application subject management and the management of application recognition subsystem.

Server-centric comprises application server cluster and database server cluster, and application server cluster is made up of one or more servers, carries out communication through network, and application service platform running environment is provided, and has ensured the normal operation of application service platform; Database server cluster is made up of one or more servers, carries out communication through network, is used to store application service platform, uses the data that recognition subsystem produced.

The identification marking label; Perhaps using recognition subsystem obtains identification through application service platform, terminal equipment; Utilize identification marking, through adhere to, any way such as spray printing, seal cutting, hollow out, printing, drafting, picture, figure, image, on the surface of any material or media; Form identification marking figure identification marking label clearly, thereby accomplish the making of identification marking label.

Carrier endowed endowed endowed subsystem, including equipment and endowed endowed carrier, endowed device by attaching, print, carving, engraving, printing, drawing, pictures, graphics, images, and any other endowed way, the formation of identification logo or identification mark labels and endowed vectors corresponding relationship between the physical, which endowed the carrier, including merchandise, products, animals, plants, all kinds of raw materials, a variety of ticket coupons, a variety of card, any entity, any article , print media, television media and Internet media, such as newspapers, magazines, periodicals, pamphlets, posters, computers, mobile phones, televisions and so on.

Use recognition subsystem, be meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided.The terminal equipment of using recognition subsystem has been installed in utilization, reads or the typing identification marking, resolves and obtain the content that identification marking carries, and through network, accomplishes and uses alternately; Perhaps through network, the content of directly showing identification marking and being carried; Comprise identification marking parsing module, identification marking generation module, terminal equipment driver module.

Said identification marking parsing module is meant and resolves and obtain the content that identification marking carries.

Said identification marking generation module is meant through network, accomplishes and uses alternately, obtains application numbers or application message, generates identification marking by using recognition subsystem.

Said identification marking read module is meant through being equiped with and uses the recognition subsystem terminal equipment, reads or the typing identification marking, gathers identification marking data or identification marking graph image.

Said information storage module is meant application service platform or uses the data that recognition subsystem produced, and can store on the terminal equipment, comprises identification marking.

Said information exhibition module is meant reception, shows application service platform or uses the application message that recognition subsystem produced.

The said mode of using recognition subsystem of obtaining; Be meant and can obtain the application recognition subsystem through telecommunications network, broadcasting and television network, the Internet, comprise that WAP downloads, WEB downloads, note push download link is downloaded, download in the mobile phone application shop, mobile phone production firm is built directly on the mobile phone or other any ways obtain and the installation application recognition subsystem to terminal equipment.

Said terminal equipment; Be meant any equipment, comprise that mobile phone, SCM, computer, PDA (personal digital assistant machine), one dimension sign indicating number, two-dimension code, three-dimensional sign indicating number identification equipment, laser recognizing apparatus, CCD (charge coupled device), CMOS (CMOS semiconducting), CIS (contact-type image sensor) recognizing apparatus or other have the equipment of network communication function with network communication function.

The inventor carries out following explanation to the part that embodiment noted earlier does not mention as yet:

One, application service platform uses flow process

1, through application service platform, the typing application message.

2,, generate identification marking through application service platform:

1) generation of application numbers: generate one or more time, space, three-dimensional unique application numbers of hardware one to one, as identification marking; Application numbers has serial number, number increases progressively generation one by one in order, can sort according to serial number; The optional encryption mode, ciphertext or plaintext can be orderly or unordered.

2) generation of one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number figure: with one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number as carrier; Utilize one or more application numbers, application message or both combination one to one as raw information; Generate one or more one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number figure one to one, as identification marking.

3) generation of identification marking figure:

Identification marking figure component:

A. one or more application numbers one to one.

B. one or more one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number one to one.With one or more application numbers, application message or the former combination one to one,, generate one or more one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number one to one as raw information.

C. information.Comprise literal, numeral, symbol, letter, figure, pattern etc., be mainly used in information indicating, comprise and describe explanation, operation instruction etc.

Utilize above element combination in any,, generate figure, picture, finally form one or more identification marking figure one to one, as identification marking on same plane.

3, through application service platform, carry out the application service mandate;

4, through application service platform, obtain identification marking, make the identification marking label, compose sign indicating number composing the sign indicating number carrier;

5, through application service platform, read or the typing identification marking, resolve and obtain the content that identification marking carries;

6, through network, set up the communication between the server, and realize the application service function;

7,, show pairing result of application service or application message through application service platform;

8, the data that application service platform produced store server-centric or terminal equipment into.

Two, use recognition subsystem and use flow process

1, obtains the application recognition subsystem: obtain the application recognition subsystem through telecommunications network, broadcasting and television network, the Internet, comprise that WAP downloads, WEB downloads, note push download link is downloaded, download in the mobile phone application shop, mobile phone production firm is built directly on the mobile phone or other any ways obtain the application recognition subsystem.

2, through terminal equipment, the installation application recognition subsystem: the application recognition subsystem that will get access to is installed on the terminal equipment.

3, through having installed the terminal equipment of using recognition subsystem, read or the typing identification marking, resolve and obtain the content that identification marking carries:

1) uses the recognition subsystem terminal equipment through being equiped with, read or the typing identification marking, gather identification marking data or identification marking graph image.

2) resolve identification marking, resolve above typing or the application numbers of uploading or identification marking figure, picture or image, obtain the content that application numbers or identification marking figure, picture or image are carried.

3) through network, accomplish and use alternately, obtain application numbers or application message, generate identification marking by using recognition subsystem.

4) can drive and use terminal equipment associated hardware module or the external hardware of terminal equipment through using recognition subsystem.

5) application service platform or the application data that recognition subsystem produced can store on the terminal equipment, comprise identification marking.

4, through network, accomplish and use alternately: comprise networking or off line dual mode, obtain the corresponding application service of identification marking:

1) off line: directly resolve one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number figure, show application message or the application numbers that store the institute the inside.

2) networking: with the content that identification marking was carried is the data interaction main body, through network, accomplishes and uses alternately.

5, through terminal equipment, application recognition subsystem, show pairing result of application service or application message;

6, use the data that recognition subsystem produced, store server-centric or terminal equipment into.

Three, flow process is used in accurate advertisement marketing of the present invention:

1, perhaps uses recognition subsystem, typing application message through application service platform.

2, perhaps use recognition subsystem through application service platform, generate identification marking.

3, perhaps use recognition subsystem through application service platform, carry out the application service mandate:

1) advertisement applications, marketing application, website application are set.

2) application rule is set.

3) file store being set uses.

4) position application, State Control application, statistics application, information switch application are set.Can select with the next item up or multinomial application service, as accurate advertisement marketing, assistant service.

5) the identification marking tag application is set.

6) marketing message, advertising message, site information are set.Use corresponding with marketing application, advertisement applications, website respectively.

7) the application state comprises: unusual, caution, deletion, change, multiplexing, expired, extension, normal, effective, invalid, cancellation, activation, effective time, effective coverage, effective inquiry times or the like.

4, perhaps use recognition subsystem through application service platform, obtain identification marking, make the identification marking label, compose sign indicating number composing a sign indicating number carrier.

5, through having installed terminal equipment or the application service platform of using recognition subsystem, read or the typing identification marking, resolve and obtain the content that identification marking carries.

6,, accomplish and use alternately, and realize the application service function through network:

1) accurate advertisement marketing comprises position application, State Control application, information switch application, website application, marketing application, advertisement applications or the former combination in any.The checking that wherein marketing is used, advertisement applications comprises identification marking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any.

2) checking of identification marking.

3) identification marking state verification.

4) identification marking information is switched.

5) application message collection.

6) realize the application service function.

7,, show pairing result of application service or application message through terminal equipment, application recognition subsystem or application service platform.

8, application service platform or the application data that recognition subsystem produced store server-centric or terminal equipment into.

Four, website of the present invention application flow:

1) website being set uses.

2) application rule is set.

3) file store being set uses.

4) position application, advertisement applications, marketing application, statistics application, State Control application, information switch application are set.Can select with the next item up or multinomial application service, use assistant service as the website.

5) the identification marking tag application is set.

1) use the website, comprises checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking.

2) checking of identification marking.

3) identification marking state verification.

4) identification marking information is switched.

5) application message collection.

6) realize the application service function.

Five, advertisement applications flow process of the present invention:

1) advertisement applications is set.

2) application rule is set.

3) file store being set uses.

4) position application, website application, marketing application, statistics application, State Control application, information switch application are set.Can select with the next item up or multinomial application service, as advertisement applications, assistant service.

5) the identification marking tag application is set.

1) advertisement applications comprises that the checking, identification marking state verification, identification marking information of identification marking switched, application message collection or the former combination in any.

2) checking of identification marking.

3) identification marking state verification.

4) identification marking information is switched.

5) application message collection.

6) realize the application service function.

Six, marketing application flow of the present invention:

1) marketing being set uses.

2) application rule is set.

3) file store being set uses.

4) position application, website application, advertisement applications, statistics application, State Control application, information switch application are set.Can select with the next item up or multinomial application service, use assistant service as marketing.

5) the identification marking tag application is set.

1) marketing is used, and comprises checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking.

2) checking of identification marking.

3) identification marking state verification.

4) identification marking information is switched.

5) application message collection.

6) realize the application service function.

Seven, application service platform:

1, sign indicating number management:

1) comprise one dimension sign indicating number, two-dimension code generation, activation, associating information, batch divide, upload downloads, derive and import, nullify, delete.

2) realize using the various State Control of numbering: comprise effective, invalid, states such as the term of validity interior, the term of validity outer, cancellation, activation, deletion; Application numbers State Control accurately; Stop identification marking label or identification marking and be replicated, the possibility that is repeated to use.

3) can dispose one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number figure, size, color, the pixel of identification marking, the algorithm that the time that identification marking generates, identification marking generate; Form rich and variedly, the identification marking figure that comes in every shape satisfies Protean application demand.

4) cipher mode of configuration application numbers generation: comprise the selection AES, encryption and decryption key, encryption that storage is corresponding, decryption processing, stored in clear, ciphertext storage etc.Flexible and changeable application numbers encryption and decryption mode has greatly reduced the possibility that identification marking is cracked.

2, application management: use and authorize, the application class management, application state control, marketing is used, the combination of advertisement applications etc., the State Control of application, the service of application are used in the website.

3, application subject management: comprise application subject information typing, upload, picture is uploaded download, video or animation are uploaded download.

4, statistical analysis: comprise and sweep a yard statistical analysis, each application service statistics and analyze, use the sign indicating number statistics.

5, use the recognition subsystem management: use recognition subsystem and upload, download, the typing of attribute information etc.

6, portal management: can dispose various portal websites, enterprise web site, online shopping mall, after configuration is accomplished, can resolve through using recognition subsystem, and through having installed the terminal equipment visit of using recognition subsystem and having browsed; The website rule is provided with.

7,? Marketing management: including limited limited marketing, special marketing, merchandise auction, discounts, sweepstakes marketing, coupons, gift marketing, reporting prize, consumer credit, etc.; marketing rules set up; relevant marketing message settings.

8, advertising management: comprise text advertising information typing and displaying, the typing of display advertising information and displaying, video and the typing of animated advertising information, show and upload download, the advertisement rule is provided with.

Eight, identification marking label:

1, utilizes the surface of individual layer identification marking, form identification marking figure individual layer identification marking label clearly at any material or media.

2, utilize the surface of multilayer identification marking at any material or media, form identification marking figure multilayer identification marking label clearly, each layer of multilayer identification marking label all forms identification marking figure clearly, and each layer can overlapped, mutual covering; Each layer can be covered by part, also can be all covered; But the cover layer partially transparent also can be all transparent; One deck all can be opened or removed arbitrarily; Each layer can be not overlapped yet, do not cover each other; One or more layers can adopt friable material or media to form arbitrarily.

3, utilize the surface of multilayer identification marking at any material or media; Form identification marking figure multilayer identification marking label clearly; Any one or more layers of multilayer identification marking label forms identification marking figure clearly, and each layer can overlapped, mutual covering; Each layer can be covered by part, also can be all covered; But the cover layer partially transparent also can be all transparent; One deck all can be opened or removed arbitrarily; Each layer can be not overlapped yet, do not cover each other; One or more layers can adopt friable material or media to form arbitrarily.

Need to prove that at last the above is merely preferred embodiment of the present invention, rather than to the qualification of technical scheme of the present invention, anyly be equal to replacement or corresponding improvement, still within protection scope of the present invention what technical characterictic of the present invention was done.

Claims

1. accurate advertisement marketing method based on Internet of Things, its step is following:

Step 8, application service platform or the application data that recognition subsystem produced store server-centric or terminal equipment into;

It is characterized in that,

Said application service mandate comprises following substep:

Set up the incidence relation between application and the application service,

Set up the logic OR physical interconnection relation between the application;

Application rule is set;

Said application service; Comprise advertisement applications, marketing application, statistics application, file store application, position application, information switch application, State Control application, identification marking tag application, website application or other application; An identification marking can possess one or more application simultaneously, but and a plurality of application combination in any;

Said application comprises application numbers, information switching condition, application message, geographical position, application service, application rule, identification marking, identification marking label, application service function, terminal equipment, application recognition subsystem, server, application subject, tax sign indicating number carrier, application state, uses mutual or other objects;

Said application rule comprises that function rule or other of proof rule, application of business rule, the application of operation rules, the application of application rule, the application of storage rule, the application of displaying rule, the application of application are regular.

2. a kind of accurate advertisement marketing method based on Internet of Things as claimed in claim 1 is characterized in that:

3. a kind of accurate advertisement marketing method based on Internet of Things as claimed in claim 1 is characterized in that:

Said identification marking is meant through application numbers, one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure, information or the former combination in any, the identification marking of formation; Said identification marking comprises: single identification marking or identification marking group one to one more than two; Described identification marking or identification marking component layers are provided with; Comprise one or more of one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure in every layer, the content that said one dimension sign indicating number figure, two-dimension code figure, three-dimensional sign indicating number figure carry is application numbers, application message or the former combination;

Said one dimension sign indicating number, two-dimension code or three-dimensional sign indicating number; Be Data Matrix; Maxi Code, Aztec, QR Code; Vericode; PDF417, Ultracode, Code 49; Code 16K, Code39 sign indicating number (39 yards of standards), Codabar sign indicating number (Ku Deba sign indicating number), Code25 sign indicating number (25 yards of standards), ITF25 sign indicating number (intersecting 25 yards), Matrix25 sign indicating number (25 yards in matrix), UPC-A sign indicating number, UPC-E sign indicating number, EAN-13 sign indicating number (EAN-13 international commodity bar code), EAN-8 sign indicating number (EAN-8 international commodity bar code), China Post's sign indicating number (a kind of variants that matrix is 25 yards), Code-B sign indicating number, MSI sign indicating number,, Code11 sign indicating number, Code93 sign indicating number, ISBN sign indicating number, ISSN sign indicating number, Code128 sign indicating number (the Code128 sign indicating number comprises the EAN128 sign indicating number), Code39EMS (EMS special-purpose 39 yards), PDF417.

4. a kind of accurate advertisement marketing method based on Internet of Things as claimed in claim 1 is characterized in that:

Said file store is used, and is meant the incidence relation of setting up between application numbers and the application message, can be according to different application rules; Be its pairing application message of any typing of identification marking; Application message more than at least one can be set, form the pairing file store of identification marking, through identification to identification marking; Accomplish and use alternately, can obtain, show, revise, store its corresponding file store information arbitrarily;

Use said website; Be meant the incidence relation of setting up between application numbers and the site information, can accomplish and use alternately through identification to identification marking; Can show, store, transmit pairing site information of identification marking or application message; And visit and browse its pairing website, maybe can pass through website typing identification marking, resolve also realization application service function; Wherein, site information comprises network address, descriptor or other information;

The marketing applications, the application number and the means to establish the relationships between marketing activities, can be identified by an identification mark, to complete the application interacts identification identification verification, identification mark status verification, the identification information identifying switching, application information collection Or any combination of the former, display, storage, forwarding identification mark corresponding to the marketing information or application information, can participate in marketing activities; including marketing activities include limited limited promotions, special promotions, merchandise auction, discounts, sweepstakes, promotions, coupons, gift promotion, reporting prize, consumption points, redeem or other marketing activities, and ultimately the application service functions;

Said advertisement applications; Be meant the incidence relation of setting up between application numbers and the advertising campaign; Can accomplish and use alternately through identification, carry out checking, identification marking state verification, the switching of identification marking information, application message collection or the former combination in any of identification marking identification marking; Show, store, transmit pairing advertising message of identification marking or application message, can participate in advertising campaign; Wherein, advertising campaign comprises prize drawing, sales promotion, complaint, report or other advertising campaigns; Wherein, advertising message comprises identification marking, literal, numeral, symbol, letter, picture, figure, image, fingerprint, video, animation, any information or the former combination in any that can the typing terminal equipment, finally realizes the application service function; The checking of said identification marking is meant according to the application service authorization conditions, and recognition subsystem is used in checking or whether application service platform can resolve corresponding identification marking; Whether parse the content that identification marking carries can decipher; Check identification marking and whether have corresponding record, simultaneously, show the pairing application message of identification marking, further check the relevant information between the application intuitively at server-centric or terminal equipment;

5. a kind of accurate advertisement marketing method based on Internet of Things as claimed in claim 1 is characterized in that:

6. the accurate advertisement marketing system based on Internet of Things is characterized in that: comprise application service platform, server-centric, identification marking label or identification marking, tax numeral system, terminal equipment, application recognition subsystem; Wherein

Application service platform is meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided; Comprise subfunctions such as portal management, sign indicating number management, advertising management, marketing management, statistical analysis, application management, application subject management and the management of application recognition subsystem;

Use recognition subsystem, be meant the typing, storage, the displaying that realize application message; The application service mandate; The generation of identification marking; The parsing of identification marking; The application interactive module is provided; The terminal equipment of using recognition subsystem has been installed in utilization, reads or the typing identification marking, resolves and obtain the content that identification marking carries, and through network, accomplishes and uses alternately; Perhaps through network, the content of directly showing identification marking and being carried; Comprise identification marking parsing module, identification marking generation module, terminal equipment driver module;

Terminal equipment, through obtaining the mode of using recognition subsystem, obtain and the installation application recognition subsystem to terminal equipment; Show or the storage application application message that recognition subsystem or application service platform produced; Through network, accomplish and use alternately; Comprise identification marking read module, information storage module, information exhibition module.

7. a kind of accurate advertisement marketing system based on Internet of Things as claimed in claim 6 is characterized in that: said application recognition subsystem comprises identification marking parsing module, identification marking generation module, terminal equipment driver module:

Said identification marking parsing module is meant and resolves and obtain the content that identification marking carries;

Said identification marking generation module is meant through network, accomplishes and uses alternately, obtains application numbers or application message, generates identification marking by using recognition subsystem;

8. a kind of accurate advertisement marketing system based on Internet of Things as claimed in claim 6 is characterized in that: said terminal equipment comprises identification marking read module, information storage module, information exhibition module:

Said identification marking read module is meant through being equiped with and uses the recognition subsystem terminal equipment, reads or the typing identification marking, gathers identification marking data or identification marking graph image;

Said information storage module is meant application service platform or uses the data that recognition subsystem produced, and can store on the terminal equipment, comprises identification marking;

9. a kind of accurate advertisement marketing system as claimed in claim 6 based on Internet of Things; It is characterized in that: said terminal equipment; Be meant any equipment, comprise that mobile phone, SCM, computer, PDA (personal digital assistant machine), one dimension sign indicating number, two-dimension code, three-dimensional sign indicating number identification equipment, laser recognizing apparatus, CCD (charge coupled device), CMOS (CMOS semiconducting), CIS (contact-type image sensor) recognizing apparatus or other have the equipment of network communication function with network communication function.