CN107256493A - A kind of method and system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition - Google Patents
A kind of method and system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition Download PDFInfo
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- CN107256493A CN107256493A CN201710305338.1A CN201710305338A CN107256493A CN 107256493 A CN107256493 A CN 107256493A CN 201710305338 A CN201710305338 A CN 201710305338A CN 107256493 A CN107256493 A CN 107256493A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The invention discloses a kind of method and system of the accurate bullet screen advertisement of the interactive mode based on internet gate inhibition, by setting up with individual artificial Properties of Objects storehouse, after user triggers internet gate inhibition and is matched with characteristic storehouse, start display screen and carry out accurate advertisement broadcasting, otherwise in holding state.So as to realize the accurate efficient dispensing of advertisement, reduction user lifts advertising results, while using electricity wisely and advertising resource to the resentment of advertisement.
Description
Technical field
The present invention relates to gate inhibition's technical field of advertisement, and in particular to a kind of accurate bullet screen of interactive mode based on internet gate inhibition
The method and system of advertisement.
Background technology
Advertisement is a kind of mode for propagating information, it is therefore intended that promoted the sale of goods, labor service or persuasion people receive certain sight
Point.Framework advertisement, refer to using LCDs make advertisement, be it is a kind of be applied to community, office building and building
Advertisement form.Existing framework advertisement follows the mode of advertisement loop play in launch process, and missing is interacted with user's, lacked
Weary intelligence propagates the approach of information, i.e., in spite of someone in the range of framework advertisement information, and advertisement is always being played.
This shortage and the advertisement of user mutual, have the disadvantage that：One is random easily to cause people without targetedly advertisement
Dislike, cause advertisement play effect it is not good；Two be that broadcasting for advertisement is still carried out in nobody in the range of advertizing
Put, cause the waste of resource.
The content of the invention
It is an object of the invention to overcome above-mentioned the deficiencies in the prior art, there is provided a kind of interactive mode based on internet gate inhibition
The method and system of accurate bullet screen advertisement, it has advertisement putting precisely, efficiently, the advantage economized on resources.
To achieve the above object, the present invention uses following technical scheme：
A kind of method of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition, comprises the following steps：
S1, user profile typing, and the dielectric object that user is used for interacting with internet gate inhibition is authorized；
S2, to user profile carry out big data analysis, characteristic storehouse is set up by object of individual consumer；
S3, advertisement playing control system are Properties of Objects storehouse according to individual consumer, and lower sending advertisement to this user is authorized to
In the internet gate inhibition crossed；
S4, the interaction or when operating on internet gate inhibition, the camera of gate inhibition and sensing with the dielectric object that authorizes as user
Device is triggered, and interacts judgement, verifies validity；
S5, according to the result, if interaction is set up, according to the information of correspondence individual consumer's typing, in internet door
Bullet screen and corresponding ad content is precisely played on the screen of taboo, if interaction is invalid, the screen of advertisement machine continues to keep
Holding state, is not responded；
S6, duration, geographical location information, date, number of times and the scoring of user to advertisement broadcasting are monitored, and are advertisement
The adjustment of Broadcast Control strategy provides reference data.
Further, the dielectric object can be mobile phone, face, fingerprint, ID cards, IC-card, CPU card or bluetooth card.
Further, sex of the data that the characteristic storehouse is included including user, age, height, occupation, photo, family
Member composition, community's class, information of vehicles, be accustomed to using platform, hobby etc..
Further, the bag in the way of the dielectric object authorized is interacted or operated on internet gate inhibition of user described in step S4
Include：Gate inhibition swipes the card enabling, APP enablings, gate inhibition's button operation, gate inhibition's camera and inductor triggering, gate inhibition's two-dimensional code scanning, door
Prohibit recognition of face, people close to gate inhibition etc..
A kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition, including trigger module, data acquisition module
Block, data processing module, advertisement Broadcast Control module, display module and monitoring feedback module.
Further, trigger module is used to receive the trigger action information of user and is sent to advertisement Broadcast Control module, is used for
Information matches are verified.
Further, data acquisition module be used for gather user essential information and be sent to data processing module, with
Foundation in characteristic storehouse.
Further, data processing module includes characteristic library unit, compression and ciphering unit and memory cell, and characteristic storehouse is single
Member receives the user basic information from data acquisition module, and sets up with individual artificial Properties of Objects data, Formation and characteristics storehouse,
Compress further to compress the data of characteristic library unit with ciphering unit and stored with encrypting, and being sent to memory cell, deposited
Storage unit receives the data that send over and storage of the compression with ciphering unit.
Further, advertisement Broadcast Control module includes authentication unit, extraction unit and decision package, and authentication unit contains APK
Software, for judging to whether there is what is matched with the current user profile for being carried out trigger action in data storage cell
Data, send authorized order to extraction unit if matching, are not responded if mismatching；Extraction unit is receiving checking list
After the instruction of member, corresponding data are extracted out of memory cell and is decompressed and is decrypted, and are sent to decision package；Decision package
The data that extraction unit is sent are received, carrying out advertisement according to the decision strategy of setting plays decision-making, and decision instruction is sent to
Display module.
Further, display module includes receiving unit and display screen, and receiving unit receives the decision-making from decision package
Instruction, and play corresponding accurate advertisement；Display screen is used for presenting advertising content.
Further, feedback module is monitored, for the advertisement broadcast information and user's score information of monitoring display module, and
The memory cell for transmitting data to data acquisition module is stored, and the optimization for Broadcast Control strategy provides data reference.
After adopting the above technical scheme, the present invention has the following advantages that compared with background technology：
1st, advertisement putting is accurate, efficient.The present invention is set up precisely to individual by carrying out big data analysis to user profile
Characteristic storehouse, as the foundation of advertisement Broadcast Control decision-making, after user triggers internet gate inhibition and is matched with characteristic storehouse, that is, send pin
To the accurate advertisement of the user, on the one hand make it that the dispensing of advertisement is more accurate, improve interest of the user to ad content, simultaneously
The dislike mood of user is reduced, on the other hand make it that advertisement putting is more efficient, good advertising effect.
2nd, economize on resources.The present invention advertisement using triggering bullet screen by the way of carry out, when user triggering gate control system simultaneously
Behind characteristic storehouse, advertisement Broadcast Control module just carries out advertisement and plays decision-making, the instruction for playing advertisement is sent to display module, so as to broadcast
Put advertisement；If no user triggers gate inhibition or user profile and the essential information in characteristic storehouse is mismatched, display module is kept
Holding state, with using electricity wisely and advertising resource.
Brief description of the drawings
The flow chart of the accurate bullet screen advertising method of the interactive mode based on internet gate inhibition of Fig. 1 present invention；
The schematic diagram of the accurate bullet screen ad system of the interactive mode based on internet gate inhibition of Fig. 2 present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Embodiment
The method of the accurate bullet screen advertisement of a kind of interactive mode based on internet gate inhibition, as shown in figure 1, comprising the following steps：
S1, user profile typing, and the dielectric object that user is used for interacting with internet gate inhibition is authorized；
Here dielectric object can be mobile phone, face, fingerprint, ID cards, IC-card, CPU card or bluetooth card etc., gather number of users
According to when, while to used in user dielectric object carry out gate inhibition's mandate.When user triggers gate control system with dielectric object, it will be believed
Breath matching.
S2, to user profile carry out big data analysis, characteristic storehouse is set up by object of individual consumer；
The sexes of data that the characteristic storehouse is included including user, the age, height, occupation, photo, kinsfolk's composition,
Community's class, information of vehicles, be accustomed to using platform, hobby etc., the characteristic storehouse set up is using individual consumer as object, one by one
Correspondence, only when the information in user media thing and the information matches in characteristic storehouse, just starts gate control system to open gate inhibition, together
When triggering advertisement broadcast control system play respective advertisement.
S3, advertisement playing control system are Properties of Objects storehouse according to individual consumer, and lower sending advertisement to this user is authorized to
In the internet gate inhibition crossed；
S4, the interaction or when operating on internet gate inhibition, the camera of gate inhibition and sensing with the dielectric object that authorizes as user
Device is triggered, and interacts judgement, verifies validity；
When triggering gate inhibition as user with the dielectric object authorized, the information of the dielectric object acquired in camera and inductor is sent
To such as APK software verifications, the match is successful just carries out advertising decisions, does not otherwise respond.
Specifically, the user is included by the dielectric object authorized on internet gate inhibition in the way of interaction or operation：Gate inhibition
Swipe the card enabling, APP enablings, gate inhibition's button operation, gate inhibition's camera and inductor triggering, gate inhibition's two-dimensional code scanning, gate inhibition's face
Identification, people are close to gate inhibition etc..
S5, according to the result, if interaction is set up, according to the information of correspondence individual consumer's typing, in internet door
Bullet screen and corresponding ad content is precisely played on the screen of taboo, if interaction is invalid, the screen of advertisement machine continues to keep
Holding state, is not responded.
If interaction is set up, according to dielectric object and the interactive mode of gate inhibition, user described in step S4 can be achieved to authorize
Dielectric object interaction or the mode operated on internet gate inhibition include：Gate inhibition swipe the card enabling when bullet screen advertisement, APP bullet screen when opening the door
When advertisement, gate inhibition's button operation when the advertisement of bullet screen, gate inhibition's camera and inductor triggering when the advertisement of bullet screen, gate inhibition's two-dimensional code scanning
Bullet screen advertisement the etc. when advertisement of bullet screen, people are close to gate inhibition when the advertisement of bullet screen, gate inhibition's recognition of face.
S6, duration, geographical location information, date, number of times and the scoring of user to advertisement broadcasting are monitored, and are advertisement
The adjustment of Broadcast Control strategy provides reference data.
Because the hobby and other information of user there may be change, it is therefore desirable to which periodically the data to characteristic storehouse are entered
Row updates, and plays decision-making preferably to carry out advertisement, realizes the accurate broadcasting of advertisement.Therefore, can the real-time broadcasting to advertisement
Duration, geographical location information, date etc. are recorded and stored, and are scored while also organizing regularly user to play advertisement,
The optimization of advertising strategy is carried out according to acquired information.
A kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition, as shown in Fig. 2 including trigger module,
Data acquisition module, data processing module, advertisement Broadcast Control module, display module and monitoring feedback module.
Wherein, trigger module is used to receive the trigger action information of user and is sent to advertisement Broadcast Control module, for information
Matching checking；
Data acquisition module is used to gather the essential information of user and is sent to data processing module, for characteristic storehouse
Set up；
Data processing module includes characteristic library unit, compression and ciphering unit and memory cell, and characteristic library unit, which is received, to be come
From the user basic information of data acquisition module, and set up with individual artificial Properties of Objects data, Formation and characteristics storehouse, compression is with adding
By the data of characteristic library unit, further compression is stored close unit with encrypting, and being sent to memory cell, and memory cell connects
Receive the data that send over and storage of the compression with ciphering unit；
Advertisement Broadcast Control module includes authentication unit, extraction unit and decision package, and authentication unit contains APK softwares, is used for
Judge to whether there is in data storage cell and currently carried out the data that the user profile of trigger action is matched, if
With authorized order is then sent to extraction unit, do not responded if mismatching；Extraction unit is receiving the instruction of authentication unit
Afterwards, corresponding data are extracted out of memory cell to be decompressed and decrypted, and are sent to decision package；Decision package, which is received, to be extracted
The data that unit is sent, carry out advertisement according to the decision strategy of setting and play decision-making, and decision instruction is sent into display module；
Display module includes receiving unit and display screen, and receiving unit receives the decision instruction from decision package, and broadcasts
Put corresponding accurate advertisement；Display screen is used for presenting advertising content；
Feedback module is monitored, for the advertisement broadcast information and user's score information of monitoring display module, and data are sent out
The memory cell for being sent to data acquisition module is stored, and the optimization for Broadcast Control strategy provides data reference.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, the change or replacement that can be readily occurred in,
It should all be included within the scope of the present invention.Therefore, protection scope of the present invention should be with scope of the claims
It is defined.
Claims (10)
1. a kind of method of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition, it is characterised in that：Comprise the following steps：
S1, user profile typing, and the dielectric object that user is used for interacting with internet gate inhibition is authorized；
S2, to user profile carry out big data analysis, characteristic storehouse is set up by object of individual consumer；
S3, advertisement playing control system are Properties of Objects storehouse according to individual consumer, what lower sending advertisement was authorized to this user
In internet gate inhibition；
S4, the interaction or when operating on internet gate inhibition with the dielectric object that authorizes as user, the camera and inductor of gate inhibition are touched
Hair, interacts judgement, verifies validity；
S5, according to the result, if interaction is set up, according to the information of correspondence individual consumer's typing, the gate inhibition in internet
Bullet screen and corresponding ad content is precisely played on screen, if interaction is invalid, the screen of advertisement machine continues to keep standby
State, is not responded；
S6, duration, geographical location information, date, number of times and the scoring of user to advertisement broadcasting are monitored, and are advertisement Broadcast Control
The adjustment of strategy provides reference data.
2. a kind of method of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 1, its feature
It is：The dielectric object is mobile phone, face, fingerprint, ID cards, IC-card, CPU card or bluetooth card.
3. a kind of method of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 1, its feature
It is：Sex of the data that the characteristic storehouse is included including user, age, height, occupation, photo, kinsfolk's composition, community
Class, information of vehicles, be accustomed to using platform, hobby etc..
4. a kind of method of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 1, its feature
It is：User described in step S4 is included by the dielectric object authorized on internet gate inhibition in the way of interaction or operation：Gate inhibition swipes the card
Enabling, APP enablings, gate inhibition's button operation, gate inhibition's camera and inductor triggering, gate inhibition's two-dimensional code scanning, gate inhibition's recognition of face,
People is close to gate inhibition etc..
5. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition, it is characterised in that：Including trigger module, number
According to acquisition module, data processing module, advertisement Broadcast Control module, display module and monitoring feedback module.
6. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 5, its feature
It is：The trigger module is used to receive the trigger action information of user and is sent to advertisement Broadcast Control module, for information matches
Checking；The data acquisition module is used to gather the essential information of user and is sent to data processing module, for characteristic storehouse
Foundation.
7. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 5, its feature
It is：Data processing module includes characteristic library unit, compression and ciphering unit and memory cell, and characteristic library unit is received from number
According to the user basic information of acquisition module, and set up with individual artificial Properties of Objects data, Formation and characteristics storehouse, compression is single with encryption
Member further compresses the data of characteristic library unit to be stored with encrypting, and being sent to memory cell, and memory cell receives pressure
The data that send over and storage of the contracting with ciphering unit.
8. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 5, its feature
It is：Advertisement Broadcast Control module includes authentication unit, extraction unit and decision package, and authentication unit contains APK softwares, for judging
It whether there is in data storage cell with currently being carried out the data that the user profile of trigger action is matched, if matching
Authorized order is sent to extraction unit, is not responded if mismatching；Extraction unit after the instruction of authentication unit is received, from
Corresponding data are extracted in memory cell to be decompressed and decrypted, and are sent to decision package；Decision package receives extraction unit
The data of transmission, carry out advertisement according to the decision strategy of setting and play decision-making, and decision instruction is sent into display module.
9. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 5, its feature
It is：The display module includes receiving unit and display screen, and receiving unit receives the decision instruction from decision package, and broadcasts
Put corresponding accurate advertisement；Display screen is used for presenting advertising content.
10. a kind of system of the accurate bullet screen advertisement of interactive mode based on internet gate inhibition according to claim 5, its feature
It is：The monitoring feedback module, for the advertisement broadcast information and user's score information of monitoring display module, and data is sent out
The memory cell for being sent to data acquisition module is stored, and the optimization for Broadcast Control strategy provides data reference.
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Cited By (9)
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| CN108681928A (en) * | 2018-05-30 | 2018-10-19 | 中海云智慧（北京）物联网科技有限公司 | A kind of intelligent advertisement put-on method |
| CN109064618A (en) * | 2018-11-01 | 2018-12-21 | 重庆赛赢赛特科技有限公司 | Intelligent entrance guard terminal and system |
| CN109165965A (en) * | 2018-07-10 | 2019-01-08 | 失控（厦门）科技有限公司 | Community-based information pushes interactive system |
| CN109769137A (en) * | 2018-10-12 | 2019-05-17 | 深圳市邻道传媒有限公司 | Method, mobile device and the storage medium of play data stream |
| CN110661882A (en) * | 2019-10-17 | 2020-01-07 | 北京睿家科技有限公司 | Information pushing method and pushing equipment |
| CN110796486A (en) * | 2019-10-17 | 2020-02-14 | 北京睿家科技有限公司 | Access control advertisement pushing method and pushing device |
| WO2020073330A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Method for playing back data stream, mobile device, and storage medium |
| CN111325569A (en) * | 2018-12-13 | 2020-06-23 | 刘念龙 | Screen-connected interaction method and system based on facial recognition |
| CN117808536A (en) * | 2024-02-23 | 2024-04-02 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
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| CN117808536B (en) * | 2024-02-23 | 2024-05-14 | 蓝色火焰科技成都有限公司 | Interactive advertisement evaluation method, system and delivery terminal |
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| CB02 | Change of applicant information |
Address after: Siming District of Xiamen city in Fujian province 361008 Qianpu Road No. 323 building 22 layer 2-A48 Lianqian group unit Applicant after: Lian palm portal network technology Co., Ltd. Address before: Siming District of Xiamen city in Fujian province 361008 Qianpu Road No. 323 building 22 layer 2-A48 Lianqian group unit Applicant before: Xiamen Lian Zhang Networks Co., Ltd |
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| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171017 |