CN102831537A - Method and device for obtaining network advertisement information - Google Patents

Method and device for obtaining network advertisement information Download PDF

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Publication number
CN102831537A
CN102831537A CN2012102378472A CN201210237847A CN102831537A CN 102831537 A CN102831537 A CN 102831537A CN 2012102378472 A CN2012102378472 A CN 2012102378472A CN 201210237847 A CN201210237847 A CN 201210237847A CN 102831537 A CN102831537 A CN 102831537A
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China
Prior art keywords
network
information
advertisement
advertisement information
eigenwert
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Granted
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CN2012102378472A
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Chinese (zh)
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CN102831537B (en
Inventor
李鹏
孙全智
高鹏程
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KUYUN INTERACTIVE TECHNOLOGY LIMITED
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TENFEN Inc
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Priority to CN201210237847.2A priority Critical patent/CN102831537B/en
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Abstract

The invention discloses a method, a device and a system for obtaining network advertisement information. The method comprises the following steps of: determining a feature value corresponding to network information according to browsed network information; matching the feature value of the network information with a feature value in a network advertisement library; obtaining network advertisement information according to the successfully matched feature value in the network advertisement library; and outputting the obtained network advertisement information to a user. The invention also discloses the device for realizing the method.

Description

A kind of method and device that obtains network advertisement information
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of method and device that obtains network advertisement information.
Background technology
Along with broad application of Internet, network also provides the platform of a cheapness for advertisement.Now, the web advertisement is seen everywhere, the logo that occurs on the webpage (sign); The window that ejects when opening so-and-so website; Appear at the distich of certain page left and right sides, even the animation that the left and right sides occurs when watching video or the like all is our common web advertisement that arrives, the web advertisement need not printing, takes or record; The more other forms of advertising rates considerably cheaper of the total price of releasing advertisements on the net; Compare with TV with newspaper, the web advertisement of unit area or time has competitive power on price, makes present enterprise select through the latticed form advertisement delivery to obtain maximum advertisement delivery effect.
At present the principal mode of the web advertisement comprises horizontal-scroll-type advertisement, push button advertisement, mail tabulation advertisement, wallpaper, the advertisement of Email formula, contest and the advertisement of popularization formula, the advertisement of inset formula and interactive game advertisement, and above-mentioned various advertisements often are placed on the Website page with the form of audio/video program, literal or picture on network or in the video frequency program.
Though these advertisements have certain directionality, can suitable message be sent to suitable people at reasonable time, realize the value of advertisement putting.But along with popularizing and a large amount of inputs of the web advertisement of mobile Internet; The user can not be primarily focused in these advertisements through digital terminal when browsing web sites or watching video; Perhaps along with forgetting own interested ad content behind the program viewing; Even have technology to provide when the user browses web sites, advertisement filter to be fallen; These all are that the user that accurately is generalized to of network advertisement information has increased obstacle, do not reach good effect, waste advertisement putting person's fund and Internet resources.
Summary of the invention
The embodiment of the invention provides a kind of method and device that obtains network advertisement information; Be used to realize that the user is when browsing web sites or watching the Internet video program; With the advertisement synchronized push in website and the video frequency program to user's digital terminal; And can be chosen in the display form on the digital terminal according to the characteristics of the web advertisement, and make the user obtain network advertisement information synchronously, strengthened the input effect of the web advertisement.
The invention provides a kind of method of obtaining network advertisement information, may further comprise the steps: confirm network information characteristic of correspondence value according to the network information of browsing; The eigenwert of the said network information and the eigenwert in the web advertisement storehouse are mated; According to the eigenwert of mating in the successful web advertisement storehouse, obtain network advertisement information; Export the network advertisement information of acquisition to the user.Present embodiment can be when the user is through the digital terminal browsing network information synchronous with the network information in the network advertisement information that comprises be pushed to the user, improve the input effect of the web advertisement.
What preferably, the eigenwert of the eigenwert of the said web advertisement and the network information can be in audio-frequency fingerprint, scene text and the network address is at least a.Present embodiment extracts type through multiple concrete eigenwert is provided, and makes the form of obtaining the web advertisement versatile and flexible, is applicable to the multiple network adline.
Preferably, according to the eigenwert of mating in the successful web advertisement storehouse, the step that obtains network advertisement information comprises: the eigenwert according to mating in the successful web advertisement storehouse obtains the network advertisement information consistent with network information type.
Preferably, network information type comprises video, audio frequency, picture or literal.
The web advertisement type that present embodiment obtains according to digital terminal provides the methods of exhibiting of various ways, makes user's direct effective information that obtains this web advertisement on digital terminal, strengthens the input effect of the web advertisement.
Preferably, setting up corresponding relation between digital terminal and the server is that server passes through the account number login mode and manages said digital terminal.Server is according to the close ID format management of account number digital terminal; After the network advertisement information in the network information that the acquisition digital terminal is browsed; Web advertisement content directly is pushed to this digital terminal according to the account number corresponding relation, makes propelling movement more accurate, also be more conducive to statistics network advertisement pushing data.
Preferably, setting up corresponding relation between digital terminal and the server is to be that said digital terminal generates unique identification id through said server.Present embodiment does not need the user to import account and password, promotes user experience.
A kind of device that obtains network advertisement information comprises:
Information acquisition unit is used for confirming network information characteristic of correspondence value according to the network information of browsing;
Matching unit is used for the eigenwert of the said network information and the eigenwert in web advertisement storehouse are mated;
The advertising message unit is used for the eigenwert according to the successful web advertisement storehouse of coupling, obtains network advertisement information;
Output unit is used for exporting to the user network advertisement information of acquisition.
Preferably, said eigenwert comprises at least a in audio-frequency fingerprint, scene text and the network address.
Preferably, the advertising message unit obtains the network advertisement information consistent with network information type according to the eigenwert of mating in the successful web advertisement storehouse.
Preferably, network information type comprises video, audio frequency, picture or literal.
Preferably, said device is a server; Output unit sends network advertisement information to digital terminal, so that export the network advertisement information of acquisition to the user.
Preferably, said device is a digital terminal.
Preferably, information acquisition unit and matching unit are positioned at server, and advertising message unit and output unit are positioned at digital terminal.
Other features and advantages of the present invention will be set forth in instructions subsequently, and, partly from instructions, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in the instructions of being write, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Through accompanying drawing and embodiment, technical scheme of the present invention is done further detailed description below.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of instructions, is used to explain the present invention with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Figure 1A is for obtaining the main method process flow diagram of network advertisement information in the embodiment of the invention.
Figure 1B is for obtaining the detailed method process flow diagram of network advertisement information in the embodiment of the invention.
Fig. 2 is for obtaining the method flow diagram of network video advertisement in the embodiment of the invention.
Fig. 3 A is the structural drawing that obtains the device of network video advertisement in the embodiment of the invention.
Fig. 3 B is the structural representation that obtains the network advertisement information system in the embodiment of the invention.
Fig. 4 is for obtaining the structural representation of network advertisement information device in the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for explanation and explains the present invention, and be not used in qualification the present invention.
The embodiment of the invention is through the eigenwert in the simultaneous extraction network information in the digital terminal browsing network information; And send to server; Server with in the eigenwert of network confidence and the server in advance the eigenwert of the web advertisement of storage compare; The information of the web advertisement that obtains comprising in the network information that digital terminal browses; And this web advertisement sent to digital terminal, and make the user in browsing network information, can obtain network advertisement information, strengthened the effect that network is thrown in.
Referring to Figure 1A, the main method flow process of obtaining network advertisement information in the present embodiment is following:
Step 11: confirm network information characteristic of correspondence value according to the network information of browsing;
Step 12: the eigenwert of the said network information and the eigenwert in the web advertisement storehouse are mated;
Step 13:, obtain network advertisement information according to the eigenwert of mating in the successful web advertisement storehouse;
Step 14: network advertisement information from acquisition to the user that export.
Referring to Figure 1B, the detailed method flow process of obtaining network advertisement information in the present embodiment is following:
Step 101, in server, preset web advertisement storehouse, storage networking advertisement and characteristic of correspondence value;
Step 102, set up the corresponding relation between digital terminal and the server;
Step 103, said digital terminal browsing network information are gathered said network information characteristic of correspondence value and are sent to said server;
Step 104, said server compare the eigenwert of the said network information and the eigenwert in the web advertisement storehouse, obtain the network advertisement information in the said network information;
Step 105, said server send to said digital terminal with the network advertisement information that obtains.
Digital terminal in the present embodiment means and has the electric terminal that display screen and location positioning are equipped with, and includes but not limited to that computer, panel computer, mobile phone, televisor or other have the electronic equipment of touch-screen.
Web advertisement stock in the server contains the whole network advertising message, comprises related contents such as audio frequency and video and picture character.Digital terminal can pass through account number login mode Connection Service device; Corresponding relation between foundation and the server; Also can be through when digital terminal Connection Service device; Server is set up corresponding relation for this digital terminal generates a unique identification id, so just the application of obtaining the web advertisement of portable terminal and portable terminal and server is bound, and it is accurate to guarantee that server carries out in the process of web advertisement propelling movement.
Digital terminal is through the browser browsing network information; The network information comprises audio frequency, video, literal, picture etc.; This moment, digital terminal extracted the eigenwert of these network informations simultaneously, comprised audio-frequency fingerprint, literal and the network address etc., and synchronized transmission is given server; Server compares the eigenwert in these eigenwerts and the web advertisement storehouse, obtains to send to digital terminal after the consistent with it network advertisement information.
More than introduce multiple possible implementation, come to introduce in detail implementation procedure through an exemplary embodiments below.
Referring to Fig. 2, the network information is a video information in the present embodiment, comprises video website provides on the network video program source or network TV program, the method for obtaining network advertisement information the when web advertisement is video ads:
Step 201, in server, preset web advertisement storehouse; Storage networking advertisement and characteristic of correspondence value; This eigenwert is the audio-frequency fingerprint of the web advertisement, and adopting audio-frequency fingerprint here is because the identification of audio-frequency fingerprint is more accurate as eigenwert, and it is less to take Internet resources; Can reduce network overhead, promote user experience;
Step 202, server are that digital terminal generates unique identification id; This identification id respectively has portion on server end and digital terminal, digital terminal server in the Connection Service device judges that whether two identification ids one show and determine whether to push for this digital terminal provides network advertisement information;
Step 203, digital terminal browse network video information; Digital terminal begins to monitor the browser access data; Discovery has video flowing, when including but not limited to video formatted datas such as flv, mp4,3gp, grasps this video stream data; Analyze the audio-frequency fingerprint that obtains video stream data and send to server, accomplish subsequent treatment by server;
Step 204, server compare retrieval with the audio-frequency fingerprint of network video stream and the audio-frequency fingerprint in the web advertisement storehouse; When finding to have the audio-frequency fingerprint consistent with the audio-frequency fingerprint of network video stream in the web advertisement storehouse, just that this audio-frequency fingerprint is corresponding web advertisement video data sends to digital terminal.
As another preferred embodiment, digital terminal obtains after the web advertisement video data in step 204, and digital terminal is judged the type of this web advertisement, is video ads like the said web advertisement, and then digital terminal is play said video ads; Like the said web advertisement is electricity merchant advertisement, and then digital terminal connects the website of said electricity merchant advertisement, and the merchandise news that relates in the web advertisement is reminded to the user with the mode that emphasis shows; Like the said web advertisement is picture and/or copy, and said digital terminal Shows Picture and/or Word message.The user can use digital terminal to check advertisement or directly buy dependent merchandise.
Understood the implementation procedure of obtaining network advertisement information through above description, this process can be realized with device by system, introduce in the face of the composition and the function of this system down.
Referring to Fig. 3 A, the device in the present embodiment comprises information acquisition unit 31, matching unit 32, advertising message unit 33 and output unit 34.
Information acquisition unit 31 is used for confirming network information characteristic of correspondence value according to the network information of browsing;
Matching unit 32 is used for the eigenwert in the eigenwert of the said network information and web advertisement storehouse is mated;
Advertising message unit 33 is used for the eigenwert according to the successful web advertisement storehouse of coupling, obtains network advertisement information;
Output unit 34 is used for exporting to the user network advertisement information of acquisition.
Said eigenwert comprises at least a in audio-frequency fingerprint, scene text and the network address.
Advertising message unit 33 obtains the network advertisement information consistent with network information type according to the eigenwert of mating in the successful web advertisement storehouse.
Network information type comprises video, audio frequency, picture or literal.
Said device is a server; Output unit 34 sends network advertisement information to digital terminal, so that export the network advertisement information of acquisition to the user.
Perhaps, said device is a digital terminal.
Perhaps, information acquisition unit and matching unit are positioned at server, and advertising message unit and output unit are positioned at digital terminal.
But server and digital terminal construction system.
Referring to Fig. 3 B; System in the present embodiment comprises: digital terminal 301, the device 302 that obtains network advertisement information and server 303; Digital terminal 301 is provided with the device 302 that obtains network advertisement information, and said digital terminal 301 and server 303 are connected through network, wherein
Server 303 is used to preset web advertisement storehouse, storage networking advertisement and characteristic of correspondence value; Set up the corresponding relation between digital terminal and the server; The eigenwert of said Internet video and the eigenwert in the web advertisement storehouse are compared, obtain the network advertisement information in the said network information; The network advertisement information that obtains is sent to said digital terminal;
The device 302 that obtains network advertisement information be used to set up and server between corresponding relation, collection network information characteristic of correspondence value is sent to server with said eigenwert;
The network advertisement information that digital terminal 301 is used for browsing network information and obtains from server 303, and carry out operation such as shopping at network.Digital terminal 301 can be for having the electric terminal that display screen and location positioning are equipped with, and includes but not limited to that computer, panel computer, mobile phone, televisor or other have the electronic equipment of touch-screen.
Further describe in the face of the device that obtains network advertisement information 302 in the system down:
Referring to Fig. 4, the device that obtains network advertisement information comprises authentication unit 401, information acquisition unit 402 and information transmitting unit 403, wherein
Said authentication unit 401 is used for setting up corresponding relation with server, and when this obtained the device of network advertisement information in the digital terminal installation, server end was that this device generates a unique identification id;
Said information acquisition unit 402 is used for collection network information characteristic of correspondence value, and according to the characteristics of the network information, this eigenwert can be audio-frequency fingerprint, textual indicia or the network address;
Said information transmitting unit 403 is used for the eigenwert that obtains is sent to server.
Present embodiment is installed in this device in user's the digital terminal through the form of plug-in unit; When the user passes through the digital terminal browsing network information; Automatically detect network information content, extract the eigenwert of the network information simultaneously and send to server, server obtain after the eigenwert with web advertisement storehouse in eigenwert compare; Network advertisement information in the network information that the synchronization gain user browses; And sending to user's digital terminal, this device and digital terminal bundle, and make things convenient for the user through this device browse network advertising message and carry out operations such as shopping at network.
Those skilled in the art should understand that embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of the embodiment of complete hardware embodiment, complete software implementation example or combination software and hardware aspect.And the present invention can be employed in the one or more computing machine available programs goes up the computer program of implementing for the computer-usable storage medium (including but not limited to magnetic disk memory and optical memory etc.) of ID forms that wherein include.
The present invention is that reference is described according to the process flow diagram and/or the block scheme of method, equipment (system) and the computer program of the embodiment of the invention.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or the block scheme and/or square frame and process flow diagram and/or the block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, make the instruction of carrying out through the processor of computing machine or other programmable data processing device produce to be used for the device of the function that is implemented in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in ability vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work; Make the instruction that is stored in this computer-readable memory produce the manufacture that comprises command device, this command device is implemented in the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded on computing machine or other programmable data processing device; Make on computing machine or other programmable devices and to carry out the sequence of operations step producing computer implemented processing, thereby the instruction of on computing machine or other programmable devices, carrying out is provided for being implemented in the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, belong within the scope of claim of the present invention and equivalent technologies thereof if of the present invention these are revised with modification, then the present invention also is intended to comprise these changes and modification interior.

Claims (11)

1. a method of obtaining network advertisement information is characterized in that, may further comprise the steps:
Confirm network information characteristic of correspondence value according to the network information of browsing;
The eigenwert of the said network information and the eigenwert in the web advertisement storehouse are mated;
According to the eigenwert of mating in the successful web advertisement storehouse, obtain network advertisement information;
Export the network advertisement information of acquisition to the user.
2. obtain the method for network advertisement information according to claim 1, it is characterized in that, said eigenwert comprises at least a in audio-frequency fingerprint, scene text and the network address.
3. obtain the method for network advertisement information according to claim 1; It is characterized in that; According to the eigenwert of mating in the successful web advertisement storehouse; The step that obtains network advertisement information comprises: the eigenwert according to mating in the successful web advertisement storehouse obtains the network advertisement information consistent with network information type.
4. like the said method of obtaining network advertisement information of claim 3, it is characterized in that network information type comprises video, audio frequency, picture or literal.
5. a device that obtains network advertisement information is characterized in that, comprising:
Information acquisition unit is used for confirming network information characteristic of correspondence value according to the network information of browsing;
Matching unit is used for the eigenwert of the said network information and the eigenwert in web advertisement storehouse are mated;
The advertising message unit is used for the eigenwert according to the successful web advertisement storehouse of coupling, obtains network advertisement information;
Output unit is used for exporting to the user network advertisement information of acquisition.
6. like the said device that obtains network advertisement information of claim 5, it is characterized in that said eigenwert comprises at least a in audio-frequency fingerprint, scene text and the network address.
7. like the said device that obtains network advertisement information of claim 5, it is characterized in that the advertising message unit obtains the network advertisement information consistent with network information type according to the eigenwert of mating in the successful web advertisement storehouse.
8. like the said device that obtains network advertisement information of claim 7, it is characterized in that network information type comprises video, audio frequency, picture or literal.
9. like the said device that obtains network advertisement information of claim 5, it is characterized in that said device is a server;
Output unit sends network advertisement information to digital terminal, so that export the network advertisement information of acquisition to the user.
10. like the said device that obtains network advertisement information of claim 5, it is characterized in that said device is a digital terminal.
11. like the said device that obtains network advertisement information of claim 5, it is characterized in that information acquisition unit and matching unit are positioned at server, advertising message unit and output unit are positioned at digital terminal.
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CN110089123A (en) * 2016-12-19 2019-08-02 萨基姆宽带联合股份公司 The method for recording upcoming television program
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CN107451857A (en) * 2017-07-19 2017-12-08 深圳Tcl新技术有限公司 Information-pushing method, information transmission system and computer-readable recording medium
CN109978584A (en) * 2017-12-28 2019-07-05 北京奇虎科技有限公司 A kind of information flow advertisement sending method and device
CN110366013A (en) * 2018-04-10 2019-10-22 腾讯科技(深圳)有限公司 Promotional content method for pushing, device and storage medium

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